Designing for Life: Architecture, Emotion, and the Long View
Architect Cathy Purple Cherry challenges the idea that buildings are static objects, arguing instead that great architecture evolves with human behavior, emotion, and time.
From biophilic design and post-pandemic living patterns to aging-in-place and purposeful restraint, Purple Cherry shares how architecture can improve quality of life across generations—without chasing trends or perfection.
Shelter Republic – Request your membership invitation
In this episode of Convo By Design, I share my first conversation with architect Cathy Purple Cherry for a wide-ranging conversation on architecture as a deeply human, emotionally driven discipline. Purple Cherry discusses how architects must design for decades—not design cycles—and how shifts in technology, work culture, and climate have fundamentally altered the way homes and workplaces should function.
Everything that embodies a design icon… right here. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen & Home. An incredible partner in design.
The conversation explores the lasting impact of biophilic design, the realities of working from home at different life stages, and why many contemporary office environments fail to support collaboration or productivity. Purple Cherry also reflects on aging, accessibility, and the importance of designing homes that support real relationships, not social-media perfection.
I sat down with Ron Radziner and Leo Marmol to dig into why building in Southern California feels like an uphill battle and how we can actually fix it.
After their talk at WestEdge, I caught up with Ron and Leo to process everything discussed. We’re at a major inflection point in Southern California, and I wanted to know how their perspective has shifted since they started back in ’89. We dove into the “fucking NIMBYs,” the skyrocketing costs of construction, and why our current zoning laws are essentially a slow-motion economic disaster. From the lessons of the Palisades fires to the potential of prefab, we explored what it actually takes to build a sustainable community when the deck is stacked against you.
Shelter Republic – Request your membership invitation
The Cost of Inequality: Ron shared his deep worry about the growing gap between the middle class and the ultra-wealthy, and how rising construction costs are making it nearly impossible to provide housing for anyone in between.
Zoning is the Real Bottleneck: We agreed that the talent and desire to build are there, but we lack the political will to let architects do their jobs. Our current planning and zoning laws are the primary hurdles to building quickly and affordably.
The Density Myth: Leo pushed back hard on the idea that density is the problem. He pointed out that 72% of our residential land is locked into single-family homes, which simply can’t support the housing volume we need.
Stopping the Sprawl: We talked about the need to stop sprawling into high-risk wildfire zones like Riverside County and instead focus on density and infill within the urban core.
Limits on Community Vetoes: While community input matters, Leo argued there has to be a point where the litigation stops. We can’t let individual voices stall essential progress like bike lanes and sustainable housing forever.
The Prefab Opportunity: With so many similar lots needing to be rebuilt in the Palisades and Altadena, Ron sees a massive opening for high-quality prefab construction to get people back into homes faster.
Lessons from Lortondale: I brought up my move to Tulsa and the Lortondale community—a whole neighborhood of mid-century modern tract homes that are still intact, in demand, and haven’t been commodified out of reach. It’s proof that mass-produced architecture can have a soul and stay accessible.
The episode you are going to hear today was over a decade in the making. LuAnn Niagara is the host of A Well Designed Business. The podcast launched in 2016 and set the standard for what a business of design podcast should be. LuAnn’s focus was then and is today focused on helping designers up level their design studios. LuAnn was hosting a session for the KBIS Podcast Studio and we had some time during the show and I can’t remember who brought up the idea, I think it was me who suggested to LuAnn, that this would be a great time for us to record a conversation about our own journey and collaborate on a crossover episode. It could be fun!
Shelter Republic – Request your membership invitation
Oh, it was fun. We talked about so much but what is really special about this… If you continue to listen here, you are going to get, I’m sure, a vastly different presentation. The exact same conversation will air on both feeds, but the context and philosophy is different. I have a tremendous amount of respect for LuAnn. She has done something special. If you are a designer, architect, maker, you know what I mean. She created something from nothing and every one of us here knows how hard that is.
In setting up this interview, I want to provide both context and a bit of storytelling. You are going to hear four very brief clips before we get to my conversation with LuAnn. It’s been a while since I shared this on the show, but in addition to my broadcast experience in music and sports, I was the general manager and program director for Playboy Radio. In that role, I hosted a show on the channel called the Playboy Radio Interview. She show was a one on one with guests that I thought would resonate by telling unique and personal stories about their journey. And what I want you to realize as you listen to these is that we all go through many of the same things, experience the same challenges and nobody in life achieves anything without a little luck and support. That support can come from family and friends, it can come from a trusted advisor and it can come in the form of hearing stories about others told by industry voices, like LuAnn or me. The first clip you are going to hear is US Mens National Hockey legend, Mike Eruzioni. You would up where you are due to a series of circumstances that aren’t always within your control. Guess what, nobody is. It’s what you do next and how you need to keep going because you never know where that big opportunity os going to come from.
The next segment you are going to hear is actor, Tom Sizemore. Sizemore has since past but he still has lessons to share. I’m not going to set this clip up too much because I think it speaks for itself. The concept is “challenge” and the friends and supporters who help us along the way.
It doesn’t get more real or powerful than that. Next up is George Lopez. He and I were speaking about community. That of the musicians playing the upcoming Playboy Jazz Festival and how creatives like musicians and comics help each other along the way. I share this with the hope that our industry continues to help each other in an ever chaotic and complicated world.
The final clip is legendary. It’s Henry Winkler on going with his instincts. Imagine when Henry Winkler was on set, day one, starting off as Arther Fonzerelli he was looking at TikTok and became influenced by what the trends were instead of being himself, going with his gut and trusting his authentic intuition? Things might be different.
These concepts; A strong work ethic matters, We all need help and a little luck, Support is as important as giving back and Trusting your gut and being authentic. Next up, you are going to hear my conversation with LuAnn Niagara recorded live from KBIS, right after this.
In this roundtable conversation, a diverse group of interior designers and kitchen specialists discuss how kitchen design has transformed in the post-pandemic era. Rising costs, shifting client expectations, and new technologies are forcing designers to rethink how kitchens function and how they are delivered to clients.
The conversation explores everything from appliance innovation and zoning strategies to the emotional role of kitchens as gathering spaces. Designers also confront difficult realities such as escalating budgets, supply chain issues, and the need to guide clients through increasingly complex decisions. We gathered at the Pacific Sales Kitchen & Home showroom in San Diego. A beautiful and well appointed space with so much to see and the room to enjoy it.
Shelter Republic – Request your membership invitation
At its core, the discussion highlights a broader truth about the design profession today: kitchens are no longer simply rooms for cooking. They are ecosystems that reflect lifestyle, culture, wellness, and the evolving way people live in their homes.
Explore the life, philosophy, and creative process of a designer whose global upbringing and eclectic career shaped the essentialist approach of Commune Studio. From Caracas to Los Angeles, from fashion to interior design, he shares how formative experiences, partnerships, and a pursuit of quality have defined both a firm and a design philosophy centered on purpose, craft, and essential beauty. This is the April, 2026 Convo By Design Icon Registry episode featuring our newest inductee, Roman Alonso presented by Pacific Sales Kitchen and Home.
Shelter Republic – Request your membership invitation
Alonso grew up in Caracas, Venezuela, experiencing both urban and rural life; early road trips fostered observational skills and appreciation for simplicity. You heard him on the show in 2025 where he told his story. Moved to Miami in 1978, then Boston for college (BU, class of 1987), followed by New York and eventually Los Angeles.
Worked across fashion, publishing, and editorial (including New York Times Magazine and a publishing venture with Lisa Eisner).
Early exposure to high-quality design and aesthetics shaped design sensibilities. He later was part of a team that formed Commune.
Influences on Design
Latin American upbringing emphasized simplicity, rustic charm, and authentic beauty.
Exposure to fashion (Isaac Mizrahi), PR, and the Pressman family shaped understanding of color, detail, and quality.
Personal journey included absorbing lessons from diverse experiences rather than formal design training.
Product and Collection Development
Starts with identifying gaps or problems in the market (e.g., linear sconces, bathroom accessories).
Combines functional necessity with craftsmanship and subtle aesthetics.
Collaborates closely with partners (like David at Remaine) to maintain quality, usability, and accessibility.
Every product is prototyped and tested in real projects before public launch.
Personal Philosophy and Values
Stoicism: focus on controlling what is controllable and striving for virtue.
Commitment to fairness, thoughtful creation, and ethical production.
Imposter syndrome acknowledged as a persistent aspect of creative life.
Approach prioritizes listening to clients, understanding needs, and curating experiences rather than self-expression alone.
Evolution of the Firm
Studio evolved from a small, highly collaborative team to a large firm, then deliberately scaled back to maintain culture and creative flexibility.
Growth now pursued through products, partnerships, and retail rather than studio expansion.
A candid conversation with interior designers Arianne Bellizaire and Sara Malek Barney on navigating burnout, emotional labor, client management, and creative growth in today’s unpredictable design industry.
From boundary-setting to decision fatigue, social media pressures, and sustaining ambition, this episode explores the strategies and mindsets designers use to remain successful, resilient, and inspired amid market volatility and personal demands.
Identity & Evolution in Design
Designers must periodically redefine themselves and their work to remain relevant.
Personal growth and evolving priorities shape professional identity and approach.
Burnout vs Ambition
Burnout is not a badge of honor; it results from overextension and emotional labor.
Ambition aligns energy with superpowers and opportunities, creating sustainable growth.
Setting boundaries is essential to differentiate productive ambition from harmful overwork.
Emotional Labor & Client Management
Design work involves managing client emotions, expectations, and second-guessing.
Designers act as liaisons between clients, contractors, and teams, absorbing invisible pressures.
Managing scope creep and change orders is a practical strategy to protect both energy and profitability.
Social Media & Comparison Culture
Social media can amplify unrealistic expectations and unhealthy competition.
Designers often feel compelled to accommodate clients’ desires, sometimes overextending themselves to maintain a positive perception.
Decision Fatigue & Process Control
Guiding clients with structured processes reduces decision fatigue and builds trust.
Transparent communication about costs, changes, and expectations protects both designer and client satisfaction.
Sustaining Creativity
Exposure to new experiences, products, peers, and travel is vital for creative rejuvenation.
Nature, walks, and offline activities clear mental clutter and inspire problem-solving.
Intentional “point-to-point” efforts—committing to new experiences—promote growth despite discomfort.
Financial & Business Literacy
Designers must balance artistry with business realities.
Collecting payments, understanding scope, and setting clear expectations are critical professional skills.
Empowering team members while maintaining accountability ensures operational efficiency.
In today’s unpredictable design industry, thriving requires more than talent—it demands resilience, strategy, and self-awareness. On this episode, interior designers Arianne Bellizaire and Sara Malek Barney dive into the complex landscape of professional design, sharing candid insights on burnout, emotional labor, client management, and sustaining creativity in chaotic times.
Designers often redefine their professional identity to adapt to evolving personal and industry priorities. As Bellizaire notes, “We are always changing, and how we describe ourselves now reflects our growth, our aspirations, and the life we’re building.” Similarly, Sara emphasizes the importance of aligning professional actions with personal values to maintain relevance, profitability, and balance.
Burnout, long treated as a badge of honor in design, is reframed here as a clear warning signal. Emotional labor—managing client expectations, facilitating collaboration, and resolving conflicts—often goes uncredited yet drives the success of every project. Both guests stress the importance of boundaries, scope management, and distinguishing between what one can do versus what one should do, emphasizing that ambition thrives when energy is strategically invested in core strengths.
Social media and comparison culture add another layer of complexity. Designers frequently face unrealistic expectations from clients influenced by curated online content, which can pressure them into overextending themselves. Establishing clear processes, communicating cost implications, and structuring client decisions effectively are key strategies for reducing stress while maintaining creative integrity. Decision fatigue, a common challenge in high-stakes residential projects, can be mitigated by guiding clients through structured choices while fostering trust.
Sustaining creativity amid chaos is a recurring theme. Arianne and Sara highlight exposure to new experiences, peers, travel, and even nature walks as essential methods to refresh the mind and spark innovative thinking. “A simple daily walk,” Arianne reflects, “can clear clutter, inspire problem-solving, and restore energy in ways that sitting at a desk never will.” Committing to uncomfortable but growth-oriented experiences, a “point-to-point principle,” is a subtle but critical habit for creative professionals.
Finally, the conversation underscores the business side of design. Designers must balance artistry with operational responsibility, from collecting payments to managing scope creep and training staff. Financial literacy and professional boundaries ensure that creative freedom does not come at the cost of personal wellbeing or firm profitability.
This episode offers an unfiltered look at what it takes to thrive in a chaotic, competitive industry. With honesty, humor, and hard-earned wisdom, Ariana and Sara provide strategies for navigating emotional, creative, and financial pressures while staying grounded, inspired, and relevant. For any designer striving to balance ambition with wellbeing, this conversation is both a blueprint and a call to action.
About Convo By Design: Convo By Design is the longest running podcast of its kind. The show is hosted, produced and published by Josh Cooperman. The podcast has been running since January, 2013. The show has published over seven hundred episodes, featured more than fifteen hundred designers and architects and has garnered over three million streams, downloads making it one of the most listened to design and architecture podcasts as well as being the first design podcast of its kind. For guest suggestions and show inquiries, please message us on Instagram @convoxdesign.
Launching a design firm is hard. Launching one days before a global shutdown is something else entirely. In this episode of Convo By Design, I speak with interior designer Justine about building a solo practice during COVID, transitioning from sales to structure, and navigating the modern realities of design—from virtual collaboration and technical complexity to burnout, authenticity, and creative control. It’s an honest conversation about what it really takes to grow a design business today without losing yourself in the process. Designing Through Disruption | Convo By Design Podcast is hosted and published by Josh Cooperman.
Interior designer Justine shares how launching a solo firm during COVID reshaped her business, creativity, and approach to authenticity in modern design.
Interior Design Podcast, Solo Design Practice, Post-Pandemic Design, Interior Designer Business, Design Authenticity, Lighting Design, Residential Renovation, Convo By Design
Episode Highlights Launching a design firm at the onset of COVID—and adapting without a roadmap
Transitioning from sales and jewelry to residential design and construction
The rise of the “one-woman studio” and the cost of wearing every hat
How virtual meetings expanded access while eroding design community
Why lighting plans are foundational—not optional
Designing with intention under real budget constraints
Choosing authenticity over polish in social media marketing
Burnout prevention, creative resets, and the cautious use of AI tools
“I didn’t just start a business during COVID—I learned how to design without a safety net.”
“Virtual meetings made design more accessible, but they took away the intimacy that built real community.”
“Lighting is the difference between a room that looks good and one that actually works.”
“Being a one-woman studio means freedom—but it also means you feel every decision.”
“Not every project needs to be Instagram-perfect to be successful.”
“Clients don’t need more trends—they need clarity.”
“Scaling sounds great until you realize what you might lose creatively.”
“Burnout doesn’t happen all at once. It happens quietly.”
“Authenticity isn’t a brand strategy—it’s a survival tool.”
“AI can help with process, but instinct still drives good design.”
From high-end residential “wealth” to AI-responsive environments, top designers discuss why lighting is the most under-recognized—yet essential—element of the built environment.
Lighting is often the ghost in the machine of interior design: when it’s perfect, you don’t notice it; when it’s wrong, it’s all you can see. In a wide-ranging discussion featuring architectural lighting experts and residential designers, the conversation shifts from the utility of “turning on the lights” to the high-stakes world of experiential design.
For firms like Focus Lighting and their partners like GRADE, the challenge lies in the nuance of the environment. Whether it’s the high-octane spectacle of the Times Square ball or the restrained elegance of a Chelsea penthouse, the philosophy remains the same: lighting should highlight architectural moments and art without revealing the source. This “invisible” approach is what separates a standard renovation from a truly bespoke residence.
The dialogue also touches on the psychological divide between “rich” and “wealthy” clients. While some desire flashy, obvious fixtures, the most sophisticated projects utilize layers of light—integrated into millwork, hidden in suede-pedal ceiling features, or tucked behind undulating panels—to create a sensory experience that feels natural and inevitable.
Looking forward, the industry is on the cusp of a technological revolution. We are moving toward responsive homes where AI recognizes individual inhabitants, adjusting the lighting plan to their specific preferences and moods in real-time. As designers push into new frontiers like luxury yachting and “Zoom-ready” home offices, the goal remains human-centric: using innovation not just because we can, but to make life better through the deliberate application of light.
Today, you are going to hear from Focus Lighting’s, Mike Cummings and partners of theirs in GRADE NY’s Edward Yedid and Thomas Hickey. Were talking about lighting and how the skilled application in design makes a difference in not just beauty, performance but quality of experience.
Core Concepts:
The Power of Layers: Effective lighting isn’t about one bright source; it’s about a “team” of layers (decorative, accent, and task) working in tandem.
The “Wealthy” Aesthetic: High-end design is shifting away from flashy fixtures toward “restrained” lighting where the source is hidden, but the effect is transformative.
Collaboration is Mandatory: The most innovative solutions—like lighting art with tiny bronze heads or illuminating glass tables with “water droplet” fixtures—come from the friction between a designer’s vision and a lighting engineer’s technical skill.
The Future is AI-Responsive: We are moving toward a “switch-less” world where homes utilize motion sensors and machine learning to anticipate a resident’s path and preference.
Residential vs. Hospitality: In hospitality, the light source is often a celebrated feature; in residential, the goal is for the lighting to disappear into the architecture.
Resources & Applicable Elements
Focus Lighting: An architectural lighting design firm known for projects ranging from Times Square to private luxury residences.
GRADE NY: Since GRADE’s founding in 2004, it has been our belief that integrating architecture and interior design from the outset creates the most beautiful, balanced and cohesive solutions.
Lutron Systems: A leader in lighting control and automated shading solutions mentioned as a “hook” for homeowners entering the world of smart design.
Carpenters Workshop Gallery: Mentioned for their innovative, reactive light fixtures that respond to sound and motion.
“If someone hasn’t used a lighting designer before, they ask us why we need one. If someone has used one before, they can’t wait to use them again.” — Eddie
“Lighting design is a double-edged sword. The better job I’m doing, the less you appreciate it.” — Michael
“Rich people are flashier—they want to see the light fixture. Our clients are wealthy… to them, this is just their world.” — Thomas
“I can come to your house… and like a doctor, diagnose why you don’t like [the lighting] and then use those words to create a new design.” — Michael
“You never hear anybody say ‘no’ in New York, because somebody else will say ‘yes’ right behind you.” — Eddie
“We’re not lighting designers. We’re definitely not structural engineers… when we push the boundaries of our design, we want to have teammates who can say, ‘Oh, I’ve never done that before. Let’s figure out a solution together’ instead of ‘No.'” — Thomas
Bold Vision, Grounded Leadership, and the Relentless Pursuit of Purpose. In this deeply personal and strategic conversation, Corey Damen Jenkins shares the discipline, resilience, and intentional leadership behind his rise—from knocking on 779 doors to building a global design brand rooted in humility, creativity, and purpose.
Corey Damen Jenkins is widely recognized for his exuberant interiors—fearless color, rich materiality, and a joyful sense of aspiration. But behind the visual confidence is a disciplined leader, strategic thinker, and resilient entrepreneur who built his career through persistence, focus, and unwavering belief in his purpose.
In this conversation, Jenkins reveals the principles that guide both his creative and business decisions. His “toy box philosophy” of time management emphasizes prioritization and clarity, while his belief in editing—removing distractions in both design and business—ensures that his work remains intentional and impactful.
Jenkins also shares the realities behind his success, including rejection, intellectual property challenges, and the pressures of leading a growing global brand. From licensing partnerships and product design to publishing and team building, every decision reflects his long-term commitment to protecting creative integrity and building something meaningful.
More than a story of success, this is a conversation about purpose. Jenkins explains how staying grounded, hiring with intention, and embracing humility have allowed him to build not just a celebrated design firm, but a life aligned with creativity, impact, and service.
Key Themes and Insights
Purpose-Driven Career Transformation
Transitioned from automotive corporate buyer to interior designer after a layoff.
Launched his firm during the 2008 recession—one of the most challenging economic periods.
Persistence defined his early career, including knocking on 779 doors to secure his first major client.
The Toy Box Philosophy: Strategic Time and Energy Management
Prioritize the most important commitments first.
Apply discipline to protect creative energy and focus.
Editing is essential in both design execution and business leadership.
Editing as a Creative and Business Discipline
Great design is as much about restraint as expression.
Strategic clarity requires removing distractions and excess.
Focus strengthens creative voice and brand identity.
Leadership Through Humility and Intentional Hiring
Values humility, integrity, and character over pure talent.
Builds teams based on trust, collaboration, and shared values.
Leadership grounded in humility creates resilience and longevity.
Protecting Creative Vision Through Licensing and IP Strategy
Strategic licensing partnerships expand reach while protecting creative authorship.
Collaboration with global brands strengthens business stability.
Intellectual property protection is essential in today’s copy-driven market.
Designers as Emotional and Strategic Partners
Designers serve as advisors, therapists, and trusted confidants.
Design has emotional, psychological, and lifestyle impact.
Interiors shape not only how spaces look—but how people live and feel.
Corey Damen Jenkins:
“Success requires focus. You have to put the big priorities in first.”
“Rejection isn’t failure—it’s part of the journey.”
“Humility keeps you grounded and makes you a better leader.”
“Design isn’t just about beauty. It’s about transformation.”
“I didn’t just want a career. I wanted a purpose.”
Purpose Before Prestige: Corey Damen Jenkins on Building a Life—and Career—by Design
Corey Damen Jenkins has built a career defined by bold interiors, fearless creativity, and unmistakable confidence. But the true foundation of his success isn’t aesthetic—it’s discipline, humility, and purpose.
Long before his work appeared in books, product collections, and design publications, Jenkins faced the uncertainty of reinvention. After losing his corporate job, he committed fully to interior design, launching his firm during one of the most volatile economic periods in recent history. The early days tested his resolve. He knocked on 779 doors before securing his first major client—a defining experience that shaped his perspective on perseverance and belief.
Today, that same discipline informs every aspect of his work. Jenkins approaches both design and leadership with intentional focus. His “toy box philosophy”—prioritizing the most important commitments first—guides how he manages his time, his studio, and his creative energy. Editing, he believes, is essential not only to great interiors but to building a meaningful business.
As his influence has grown, Jenkins has expanded into licensing, publishing, and product design, carefully selecting partnerships that align with his values and protect his creative voice. Yet despite his success, he remains grounded in humility—a principle he considers essential to leadership, growth, and longevity.
For Jenkins, interior design is more than aesthetics. It is emotional, personal, and transformative. Designers shape how people experience their homes and their lives.
His journey serves as a reminder that meaningful success isn’t defined by visibility or recognition. It’s defined by purpose, resilience, and the courage to pursue a creative life with intention.
Innovation Under Pressure: Prefab, Modular, and the Future of Resilient Design Under Pressure. Architecture is evolving faster than ever, driven by natural disasters, technology, and client expectations—but how do designers balance innovation with risk, regulation, and lifestyle priorities? Josh Cooperman hosts an unfiltered conversation with Drew Davis, Brian Pinkett, Aaron Neubert, and Joseph Dangaran about prefabrication, modular construction, client programming, and the challenges of rebuilding communities in fire- and flood-prone regions. From the Palisades to Paris, they explore how architecture must adapt—or risk falling behind.
1. Introduction and Context
Host introduction: Josh Cooperman, Convo By Design.
Acknowledgements: Kim Gordon Designs (venue), Pacific Sales Kitchen & Home (sponsor and industry supporter).
Why the discussion matters: natural disasters as a case study in architecture’s evolving role.
Personal anecdote: Josh’s wildfire experience in 1983 highlighting the urgency of resilient design.
