Category Archives: Thought Leadership Series

Earth Day 2021 | 322 | Steve Pallrand – What Every Designer Must Know About Sustainable Design



I’m Josh Cooperman and this is Convo By Design with an Earth Day Special Episode. Yes, I think Earth Day is silly, but the message behind it is of critical importance to everyone in design, architecture and those who live…on Earth…

There is a day for everything, am I right? That being said, some points of interest, the first Earth Day was April 22nd, 1970. Many say it coincides with the beginning of the environmental movement. In January, 1969, there was a massive oil spill off the coast of Santa Barbara, California. The date for Earth Day, April 22nd was selected because it falls on a weekday following Spring Break allowing greater student participation. Which makes sense because young people have always cared more about their environment than those who have less time to spend there. Makes sense. Ere is what it sounded like in 1970. (Walter Cronkite, CBS News)

https://www.earthday.org/history/

This was a momentous occasion followed by decades of apathy and carrying on with business as usual. I think the message is really important and I believe that this is yet another problem that will be solved by the designers, architects and product manufacturers that make up our industry. According to the EPA, 27% of greenhouse gasses are caused by electricity production, 28% from transportation, 22% from industry. As the design machine continues to produce greater efficiencies and uses of renewable energy combined with fewer off-gassing materials, limited waste, etc., the numbers will subside, I believe that.

At the same time, there is a strong connection between sustainable, clean design and wellness. These two ideas should go hand in glove and as such, it makes perfect sense that this correlation exists.

With that, today you are going to hear from Steve Pallrand, founder and principal designer of Home Front Build, a design/ build firm with wellness and environmental design at the core of their work. In another life, I hosted a show called The Green Detective. I know this subject and I don’t agree with everything, and you will hear that in my conversation with Steve. But, it’s important to note that we don’t have to agree about everything to agree that the changes for greater environmental consideration in design is important, and necessary. Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Thank you, Steve for your time. Thank you Walker Zanger, for your partnership. And thank you for listening. Without you, there is no joy in doing this, you are appreciated. My hope is to bring you inspiration and sublime design through these conversations. To give you that extra push to be the most creative designer you can be. I think we did that here. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow us on Instagram, @ConvoXDesign, with an “x” and convo by design dot com. Be well and remember to take today first.


Let’s Take This Outside | 320 | Activating Every Square Foot of Available Outdoor Space



You might think the dead of winter is not the time to talk about outdoor entertaining. Creatives coast to coast are experimenting with outdoor spaces in climate-challenged environments from sub-freezing to blazing desert-scapes. When the ultimate challenge is finding ways to activate space, year-round, that’s when design get’s interesting. This conversation was recorded in January of this year, with a focus on figuring out how new ideas in landscape architecture and activated outdoor spaces can exponentially increase the size of a home. The following chat was moderated by Urban Bonfire’s, Ryan Bloom and features designers, Ariel Johnson and David Dalton as well as architect, Douglas Burdge. You are going to hear strategies from some of the best in the business. So, let’s take this outside.

Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Thank you, Ariel, Doug, David and Ryan. Great work. It bogles the mind to think about what is possible with outdoor spaces today and even more son, what will be available when the global supply chain catches up with our pent up demand. 

Thank you Walker Zanger, for your partnership. And thank you for listening. Without you, there is no joy in doing this, you are appreciated. My hope is to bring you inspiration and sublime design through these conversations. To give you that extra push to be the most creative designer you can be. I think we did that here. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow us on Instagram, @ConvoXDesign, with an “x” and convo by design dot com. Be well and remember to take today first.


Wellness & Design Leadership Series | 319 | The Promotion of Design



I’m Josh Cooperman and this is Convo By Design with a solution for one of the biggest challenges you face as a busy design professional. This conversation is going to change the way you do business. Really, it’s all about the promotion of design.

Promotion and marketing are two issues, one issue really but often conflated, that confound most creatives, and simply frustrate the rest. The socials are not user friendly, people don’t tell you what they want to see and if you are focused on the work, as most of you are, the promotion side is just frustrating. Following is a conversation that is part of the Wellness and Design Thought Leadership Series presented by ThermaSol. This conversation features designers Jeanne Chung, Breegan Jane and John McClain. Between Jeanne’s CozyStylishChic blog, Breegan, managing the work and a role on ABC’s Extreme Home Make Over and John McClain with all of his hats, designer, firm owner, television and magazine contributions… This group is busy, but they have figured out some amazing hacks that will help you wrap your arms around the promotional challenges. This conversation is moderated by contributing editor and publicity professional, Alexandra Abramian. This is such fun for me because Alex asked me to stick around and chime in with tips I’ve learned nit just promoting Convo By Design but the work I did at Playboy and in broadcast radio over two decades. This is another edition of the Wellness and Design Thought Leadership Series presented by ThermaSol with The Promotion of Design. Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Alex, Breegan, Jeanne and John…thank you. Thank you ThermaSol and Walker Zanger for your support. And, thank you for listening. Without you, there is no joy in doing this, you are appreciated. My hope is to bring you inspiration and sublime design through these conversations. To give you that extra push to be the most creative designer you can be. I think we did that here. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow us on Instagram, @ConvoXDesign, with an “x” and convo by design dot com. Be well and remember to take today first.


Lone Star House of Design | Beth Bender of The Dove Agency



This is Lone Star House of Design, a podcast about all things design and architecture from the Great State of Texas. This week, you are going to hear from Beth Bender, co-founder of the Dove Agency, a strategic planning firm based in Dallas. If the name sounds familiar, it is. Beth Moderated a recent panel for Lone Star House of Design and I invited her back because the work she and her firm does deserves some love. The Dove Agency provides back office support for design professionals. They are good at what they do and I thought you should hear more about them. This conversation covers all of the topics that keep design professionals up at night. Beth and I explore financial health of a design firm, social media and marketing… And the, Beth explains much of how she attacks these issues to help their clients achieve by not having to focus on these issues.

Thank you for listening to this episode of Lone Star House of Design. Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find  Lone Star House of Design and Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Thank you, Beth, much appreciated. Thank you Walker Zanger and ThermaSol for your support and Thank you for subscribing and downloading the show and If you are not already, please subscribe so you catch every episode of Lone Star House of design and Convo By Design the moment they are published. You can also ask your smart speaker to play Convo By Design.

And if you REALLY want more, follow along, ConvoByDesign.Com and @ConvoXDesign with an “X” on Instagram. For show inquiries, sponsorship and guest inquiries, email me ConvoByDesign@outlook.com. Be well and until next week, keep creating.


The State of Design : Colorado | 313 | Wellness & Design Thought Leadership Series



This is Convo By Design with a spotlight on the state of design in Colorado, part of the Wellness and Thought Leadership Series presented by ThermaSol. Colorado is America’s playground with four seasons, almost any recreational activity one can imagine and a fun-loving, adventurous spirit. This draws a wide variety of individuals and an abundance of opportunities for crafting unique and spectacular design. With opportunity come equal challenges from harsh weather conditions to extreme topography but Colorado’s pioneering spirit endures.

This conversation features architect, Kim Raymond of Kim Raymond Architecture and interiors and Michael Rath, President and Director of Design Services for Trilogy Partners. We are talking about the frontier with extreme conditions, just about any outdoor activity you can enjoy and extreme building and design conditions. If you live and design in Colorado, this is a must-listen, and if you are outside Colorado, you are going to be inspired, I promise.

By the way, are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out. Okay, Let’s get to it…

I am incredibly proud to partner with ThermaSol on this initiative called the Wellness and Design Thought Leadership Series. These panel conversations feature smart, innovative design thought leaders talking about issues affecting us all in the business today. I’m working with ThermaSol for the second year now and I have had the opportunity to get to know Mitch Altman, third generation of this family owned and operated business. This company was built on innovation. Their origin story is impressive and the products are innovative, they showcase not only the increased interest for wellness in todays ground breaking design but the need for smart showers, steam and spa-like luxury in the bathroom. If you are not incorporating smart steam showers into every bathroom you design, you are missing out on an opportunity to increase the per bathroom budget and provide clients with something they desperately want. Enjoy the episode of Convo By Design and the Wellness and Design Thought Leadership Series featuring Kim Raymond, Michael Rath and the wild frontier of design, Colorado.

Thank you Kim and Michael. Thank you Walker Zanger for your continued support of Convo By Design, thank you ThermaSol for presenting the Wellness and Design Leadership series, and thank you for listening, without you, what’s the point. If you are not already a subscriber to the show, what are you waiting for, it’s easy. You can find Convo By Design everywhere you find your favorite podcasts. Ask your smart speaker to play Convo By Design, it’s really that easy. Follow along on the socials and check out our YouTube channel for videos from some of your favorite episodes, like this one from ThermaSol’s Wellness and Design Thought Leadership series. Thanks again for listening to the show, keep creating and remember to take today first.

https://www.walkerzanger.com

https://www.thermasol.com

https://www.kimraymondarchitects.com/

https://trilogybuilds.com/

https://www.convobydesign.com

#Design #Architecture #ConvoByDesign #ThermaSol #WalkerZanger #KimRaymondArchitecture #TrilogyBuilds #Colorado #GreatOutdoors


Wellness & Design Thought Leadership Series | 311 | The Business of Design



This is Convo By Design with something you need right now, business strategies that will help you take your design business to the next level. Wellness and design thought leadership presented by ThermaSol.

I wanted to give you something to start the year off right and in doing so, partnered with ThermaSol to bring you a series covering high concepts with actionable strategies you can use starting today. As we enter 2021 and think to the future, we should also take some time to consider our business model, executing those brand extensions we have been pondering for the past 10 months. Let’s do that smartly. Let’s deconstruct the many different business models and ideate best practices, expectations from trade partners and manage the expectations of clients. Can we promote with intellectual property integrity, extend our services beyond the traditional word of mouth without overextending the small but loyal team? Expand delivery window, promote research and development, eliminate getting shopped by clients and expand our creative horizons.

This conversation features Dirty Girl Construction’s Joan Barton, John McCulley of McCulley Design Lab and designer, Ray Langhammer. I enlisted the skillful and incredibly talented Christopher Grubb to moderate this conversation. This is The Business of Design, part of the Wellness and design leadership series presented by ThermaSol.

Thank you Joan, John, Ray and Christopher, thank you Walker Zanger for your continued support of Convo By Design, thank you ThermaSol for presenting the Wellness and Design Leadership series, and thank you for listening, without you, what’s the point. If you are not already a subscriber to the show, what are you waiting for, it’s easy. You can find Convo By Design everywhere you find your favorite podcasts. Ask your smart speaker to play Convo By Design, it’s really that easy. Follow along on the socials and check out our YouTube channel for videos form some of your favorite episodes, like this one from ThermaSol’s Wellness and Design Thought Leadership series. Thanks again for listening to the show, be well and until next week, keep creating.