Convo By Design June 2026 ICON Parkin Architects | 671 | Redefining the Architecture of Incarceration: Healing Over Hardship

In January, you heard from Rebecca MacDonald and Kyle Basilius, principals at Parkin Architects, …Parkin is a Canadian, employee-owned, award-winning architectural practice with roots dating back to the 1940s. Founded and established in Toronto, expanded to Ottawa, and Vancouver, the firm specializes in designing purposeful, beautiful, and functional buildings. Our commitment to collaboration has earned us a reputation for excellence, bringing clients’ visions to life through thoughtful, impactful design. With a focus on social impact, we take pride in creating spaces that are accessible, inclusive, and welcoming to all. Not my words, theirs.

Creating environments that positively impact lives is their vision

Their Mission… To foster collaboration, partnerships and the sharing of knowledge to build better communities. They design innovative solutions to promote positive and enduring social change. They empower their team to design meaningful and enriching environments. They cultivate a sustainable business model as the foundation to lead initiatives that positively impact lives. That is powerful.

To celebrate, we are having a conversation with Robert Boraks and Richard Heot of Parkin Architects, the likes of which you have probably not heard before. Justice architecture. Yeah, prisons, jails, facilities that are created to keep people in. But you might be surprised by what you hear.

Justice by Design: Redefining the Architecture of Incarceration

Healing Over Hardship

While prison architecture is often associated with “locking people up,” modern justice design is pivoting toward rehabilitation, reintegration, and community connection. This episode explores how shifting the physical environment from fortresses to “healing centers” can reduce stress for both inmates and staff, ultimately lowering recidivism rates and serving the best interests of society.

Key Points

  • The Purpose of the Typology: Architecture must follow function. If the goal of a facility is rehabilitation rather than pure punishment, the design must reflect that through “soft” materials, natural light, and open programming.
  • The “Normalization” of Space: Incorporating elements like drywall (as seen in the Rankin Inlet project) instead of concrete, and providing views of nature, helps de-escalate tension and improve the mental health of residents and correctional officers.
  • Technology as a Barrier-Breaker: Advances in AI and electronic tracking may eventually reduce the need for physical “hard” barriers like barbed wire, allowing facilities to blend more seamlessly into the community.
  • The “Triage” Model: Modern facilities are increasingly being viewed as stabilization points to address the high rates of mental illness (70% in Canada) and homelessness among the incarcerated population.
  • Reframing the Narrative: The architects argue for viewing justice facilities through the lens of: “How would I want my loved one treated if they were here?”
  • Parkin Architects: The firm featured in this episode, specializing in justice, healthcare, and institutional design.
  • Rankin Inlet Men’s Healing Facility: A landmark project discussed for its use of “soft” architecture and lack of perimeter fencing to foster a healing environment.
  • The “Normalization” Principle: A concept in correctional philosophy stating that life inside should resemble life outside as much as possible to prepare for reintegration.
  • Michel Foucault: The philosopher referenced regarding the “Carceral Archipelago” and the similarities between schools, hospitals, and prisons.

Reimagining the “Hard” Box: The Purpose of Typology

In traditional architectural circles, the “prison” typology has long been defined by its permanence and its posture of punishment. Historically, these structures were designed as “hard boxes”—windowless, concrete monoliths intended to separate the “other” from society. However, as discussed in the latest Convo By Design, architects Richard Hewitt and Robert Boraks are challenging the very foundation of this design philosophy. The fundamental question is no longer just “how do we keep people in?” but rather, “What is the purpose of this place?

When a facility is designed strictly for punishment, it often fails at its unstated but essential goal: public safety. If 70% of those entering the system suffer from mental illness or substance abuse, a “hard” environment only serves to exacerbate trauma. By shifting the typology toward “Healing Centers,” architects are utilizing evidence-based design to lower the temperature of incarceration. This means replacing oppressive materials with softer finishes and ensuring that the physical layout supports programming like trades training or farming. By defining the purpose as rehabilitation and reintegration, the architecture stops being a cage and starts being a tool for societal health.

The Normalization of Space: Breaking the Fortress Mentality

One of the most striking revelations in modern justice architecture is the “Normalization” principle. This concept suggests that if you treat an individual like an animal in a cage, they will likely behave like one. Conversely, if you provide an environment that mimics the outside world—with natural light, acoustic control, and “normal” windows and doors—stress levels drop significantly for both residents and staff.

Take the Rankin Inlet Men’s Healing Facility as a primary example. Built in the Canadian North, this facility famously lacks a perimeter fence and was constructed using drywall rather than indestructible concrete. The result? A dramatic decrease in destructive behavior and a surge in staff morale. When a space feels like a school or a library rather than a fortress, the stigma of incarceration is reduced. This “soft” approach doesn’t just benefit the incarcerated; it creates a safer work environment for correctional officers, who are the “true lifers” of the facility. By normalizing the space, we prepare individuals for the day they walk back into a grocery store or a community park, ensuring they aren’t entering a world they no longer recognize.

Technology as a Catalyst for Change

As we move further into the 2020s, technology is poised to render the traditional “fortress” prison obsolete. We are entering an era where AI-driven monitoring, facial recognition, and biometric tracking can provide security without the need for literal iron bars. Architects are now looking at a future where a facility can be integrated into the fabric of a city—perhaps even as a mixed-use development—because the “containment” is digital and psychological rather than just physical.

Technology allows for predictive safety measures. AI can analyze movement patterns and biometric data (like heart rate or body temperature) to alert staff to rising tensions before an incident occurs. This shift allows for more “open” environments where individuals can move freely within a secure digital envelope. Furthermore, technology facilitates a “triage” model of justice, where data helps identify mental health needs or housing instability the moment someone enters the system. As Robert Boraks noted, we may reach a point where we ask: Do we even need prisons in their current form? By leveraging technology, we can move away from “warehousing” humans and toward a more precise, data-driven method of social support and community protection.

Architecture After Disruption: Health, Resilience, and the Future of the American Home | 670 | Tim Barber Architects

In this conversation with the principals of Tim Barber Architects, the discussion explores how architecture has evolved since 2020. The pandemic fundamentally changed how people live in their homes, forcing architects to rethink everything from spatial organization and material choices to health, resilience, and long-term adaptability.

The architects describe a profession balancing client desires, environmental realities, and community responsibility. Topics include aging in place, the shift away from open floor plans, rebuilding after wildfire loss, and the growing role of resilience and sustainability in residential design.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The conversation also examines larger systemic issues—from the housing crisis and the loss of architectural criticism to concerns about deregulating the architectural profession and the future pipeline of architects. Ultimately, the discussion reveals architecture as both a creative discipline and a civic responsibility.

Tim Barber, Kelly Becker, David Stone, Ari Engleman, Katie Peterson-Hesketh

Post-Pandemic Spatial Design

Homes are now workplaces, classrooms, and wellness environments. Architects are designing more flexible, compartmentalized spaces rather than large open rooms.

The Reassessment of the Open Floor Plan

Open layouts are losing popularity as homeowners seek acoustic separation, privacy, and spatial hierarchy.

Healthy Homes

Clients increasingly ask about air quality, non-toxic materials, EMF concerns, and overall wellness in the built environment.

Aging in Place & Multigenerational Living

Homes are being designed for lifelong occupancy, with elevators, adaptable bathrooms, and secondary primary suites.

Housing Crisis Misconceptions

The problem is not a lack of housing overall but a shortage of affordable, well-located housing.

Sustainability Through Longevity

The most sustainable building is the one that already exists. Adaptive reuse and generational homes are key strategies.

Fire Resilience and Climate Adaptation

Wildfire rebuild projects are forcing architects to rethink materials, structural resilience, and building codes.

“Performance Spending”

Homeowners must choose between visible luxury and invisible resilience investments.

Architects as Client Advocates

Architects frequently guide clients away from poor decisions through education and alternatives rather than simply saying “no.”

Material Uncertainty and Construction Cost Volatility

Rapid cost changes and new materials create challenges for planning and specification.

Professional Deregulation Concerns

Removing architectural licensing protections could threaten safety, quality, and professional standards.

Education and Knowledge Sharing

The firm runs an internal “university” model to continuously train staff and share knowledge.

Loss of Architectural Criticism

The disappearance of critics and serious architectural journalism has created a cultural vacuum in evaluating design.

Adaptive Reuse and Density

Office conversions and moderate urban density may become major architectural trends.

Future of Residential Design

Homes may become smaller but more sophisticated—prioritizing performance, durability, and resilience.

More Than a Kitchen: Designing for the Multi-Generational Modern Home 667 | Live Thought Leadership from Pacific Sales in Huntington Beach, CA.

Industry experts discuss the shift from “The Triangle” to “The Zone,” the explosion of ADUs in Southern California, and why your Pinterest board might be lying to you.

Southern California builders, designers, and innovators to dissect the radical shifts in residential design since 2022. The conversation moves beyond simple aesthetics to explore how the “post-pandemic” home has become a multi-functional hub. From the technical complexities of “electrically heavy” kitchens to the rise of Accessory Dwelling Units (ADUs) as multi-generational lifelines, this episode serves as a masterclass in the collaborative effort required to build a “forever home” in today’s market.

The Participants

Daniel Franco: DuMonde Builders

Denise Fernandez & Tanisha Johnson Monroe: Johnson & Fernandez Interior Design

J.R. Joseph Rodriguez: Joseph Interiors

Verzine Hovasapyan: Director of Innovation for Pacific Sales

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The Great Post-Pandemic Kitchen Reset

Leading builders and designers discuss the demise of the “work triangle,” the rise of multigenerational spaces, and why clients must stop scrolling Pinterest and start budgeting before remodeling.

Summary of Key Concepts

  • The Death of the “Work Triangle”: The traditional 1940s “work triangle” has been replaced by specialized “micro-zones” (e.g., breakfast stations, baking zones, “Mission Control” homework hubs) to accommodate multi-user and multi-generational households.
  • The Intergenerational Anchor: As adult children and elderly parents move back, kitchens are expanding into living areas, becoming the specialized, central ecosystem that anchors the home.
  • Specialization Over Cabinetry: Clients now prioritize hyper-specific, electrically heavy stations (like advanced smoothie stations with plumbing or complex water filtration for a coffee obsession) over a simple maximum quantity of cabinet boxes.
  • Aging in Place & Wellness: Technology like steam ovens, induction cooktops (safer for both younger cooks and seniors), and automated, sensory lighting is being integrated to support lifelong wellness in “forever homes.”
  • The Crucial Co-Lab: Designer + GC + Vendor: The most successful projects integrate the interior designer and the contractor from the discovery call, ensuring the client is educated on true procurement timelines and material realities before walls go up.
  • The Death of the “Kitchen Triangle”: Designers are moving away from traditional layouts toward “zone-based” design. Modern kitchens now feature dedicated baking stations, “mission control” desks for homework, and professional-grade coffee bars.
  • The Multi-Generational Shift: High interest rates and cost-of-living increases are bringing adult children and elderly parents back under one roof. This has turned ADUs (Accessory Dwelling Units) from optional luxuries into essential square footage for privacy and accessibility.
  • Wellness & Innovation: A surge in “healthy home” awareness is driving the popularity of induction cooktops (reducing gas emissions) and steam ovens over traditional ranges.
  • The “Team-First” Approach: Why engaging a contractor and designer before plan-check saves thousands. The panel explains how early collaboration prevents “alarmist” project meetings and ensures technical feasibility for heavy appliance loads.
  • The Pinterest/AI Pitfall: Experts warn against the “social media expectation gap.” They discuss how to translate a “feeling” from an AI-generated image into a functional, buildable reality that fits a Southern California budget.
  • Quality Disparity: A crucial lesson on “Trade vs. Retail” products—explaining why the same brand name can have vastly different internal components (plastic vs. brass) depending on where it’s purchased.

Resource Links & Applicable Elements

  • Dumont Builders: Official Website – Specialty commercial and high-end residential construction.
  • Johnson & Fernandez Interior Design: Portfolio & Services – Full-service design specializing in color and new construction.
  • Pacific Sales: Kitchen & Home Innovations – A one-stop shop for premium appliances and plumbing fixtures.
  • California ADU Laws: HCD Official Portal – Information on the updated regulations making garage conversions and ADUs easier in Southern California.
  • Induction vs. Gas: Energy Star Guide – Research on the wellness and efficiency benefits of the induction technology discussed by the panel.

Convo By Design May 2026 ICON Cathy Purple Cherry | 665 | Designing for Life: Architecture, Emotion, and the Long View

Designing for Life: Architecture, Emotion, and the Long View

Architect Cathy Purple Cherry challenges the idea that buildings are static objects, arguing instead that great architecture evolves with human behavior, emotion, and time.

From biophilic design and post-pandemic living patterns to aging-in-place and purposeful restraint, Purple Cherry shares how architecture can improve quality of life across generations—without chasing trends or perfection.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

In this episode of Convo By Design, I share my first conversation with architect Cathy Purple Cherry for a wide-ranging conversation on architecture as a deeply human, emotionally driven discipline. Purple Cherry discusses how architects must design for decades—not design cycles—and how shifts in technology, work culture, and climate have fundamentally altered the way homes and workplaces should function.

Everything that embodies a design icon… right here. The Convo By Design Icon Registry is presented by Pacific Sales Kitchen & Home. An incredible partner in design.

The conversation explores the lasting impact of biophilic design, the realities of working from home at different life stages, and why many contemporary office environments fail to support collaboration or productivity. Purple Cherry also reflects on aging, accessibility, and the importance of designing homes that support real relationships, not social-media perfection.

Rebuilding the Dream | 664 | The State of SoCal Architecture with Leo Marmol & Ron Radziner

I sat down with Ron Radziner and Leo Marmol to dig into why building in Southern California feels like an uphill battle and how we can actually fix it.

After their talk at WestEdge, I caught up with Ron and Leo to process everything discussed. We’re at a major inflection point in Southern California, and I wanted to know how their perspective has shifted since they started back in ’89. We dove into the “fucking NIMBYs,” the skyrocketing costs of construction, and why our current zoning laws are essentially a slow-motion economic disaster. From the lessons of the Palisades fires to the potential of prefab, we explored what it actually takes to build a sustainable community when the deck is stacked against you.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The Cost of Inequality: Ron shared his deep worry about the growing gap between the middle class and the ultra-wealthy, and how rising construction costs are making it nearly impossible to provide housing for anyone in between.

Zoning is the Real Bottleneck: We agreed that the talent and desire to build are there, but we lack the political will to let architects do their jobs. Our current planning and zoning laws are the primary hurdles to building quickly and affordably.

The Density Myth: Leo pushed back hard on the idea that density is the problem. He pointed out that 72% of our residential land is locked into single-family homes, which simply can’t support the housing volume we need.

Stopping the Sprawl: We talked about the need to stop sprawling into high-risk wildfire zones like Riverside County and instead focus on density and infill within the urban core.

Limits on Community Vetoes: While community input matters, Leo argued there has to be a point where the litigation stops. We can’t let individual voices stall essential progress like bike lanes and sustainable housing forever.

The Prefab Opportunity: With so many similar lots needing to be rebuilt in the Palisades and Altadena, Ron sees a massive opening for high-quality prefab construction to get people back into homes faster.

Lessons from Lortondale: I brought up my move to Tulsa and the Lortondale community—a whole neighborhood of mid-century modern tract homes that are still intact, in demand, and haven’t been commodified out of reach. It’s proof that mass-produced architecture can have a soul and stay accessible.

Applicable Elements and Links

Marmol Radziner: https://www.marmol-radziner.com/

WestEdge Design Fair: https://www.westedgedesign.com/

Lortondale, Tulsa: https://www.lortondale.com/

California Coastal Commission: https://www.coastal.ca.gov/

California ADU Handbook: https://www.hcd.ca.gov/policy-and-programming/accessory-dwelling-units

CEQA Overview: https://wildlife.ca.gov/Conservation/CEQA

The New Kitchen: Personalization, Price Shock, and the Post-Pandemic Evolution | 660 | Kitchen Conversations from Pacific Sales in San Diego

In this roundtable conversation, a diverse group of interior designers and kitchen specialists discuss how kitchen design has transformed in the post-pandemic era. Rising costs, shifting client expectations, and new technologies are forcing designers to rethink how kitchens function and how they are delivered to clients.

The conversation explores everything from appliance innovation and zoning strategies to the emotional role of kitchens as gathering spaces. Designers also confront difficult realities such as escalating budgets, supply chain issues, and the need to guide clients through increasingly complex decisions. We gathered at the Pacific Sales Kitchen & Home showroom in San Diego. A beautiful and well appointed space with so much to see and the room to enjoy it.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

At its core, the discussion highlights a broader truth about the design profession today: kitchens are no longer simply rooms for cooking. They are ecosystems that reflect lifestyle, culture, wellness, and the evolving way people live in their homes.

Ginger Rabe

“During Covid everyone was home all day. Now I design for what happens when people come home after being gone all day.”

“The hardest conversation now is telling clients that what cost $50,000 five years ago might be $185,000 today.”

“Sometimes the challenge of designing a luxury kitchen for $22,000 is actually fun—it forces creativity.”

“I build kitchens around how people really cook, not how kitchens are supposed to work.”

“Designers today are often the first people explaining what a project actually costs.”

Kendra Araujo

“Clients are overwhelmed by information now—our job is guiding them through the process.”

“The price conversation is happening much earlier than it used to.”

“People want their dream kitchen, but the cost realities have changed dramatically.”

“We’re constantly helping clients prioritize what actually matters most.”

“There’s so much analysis paralysis today that designers have become translators.”

Kaylee Blaylock

“Function comes first—our job is to make the kitchen work for the client before it looks beautiful.”

“We start with questionnaires because every person in a household uses the kitchen differently.”

“Appliances today allow us to personalize kitchens in ways we couldn’t before.”

“We’re designing zones now—smoothie stations, coffee stations, prep areas.”

“The kitchen has become much more individualized.”

Taylor Troia

“We usually start with appliances because they dictate the entire layout.”

“Once clients understand their appliance choices, the kitchen design almost begins to solve itself.”

“There are so many new appliance innovations that we’re constantly learning.”

“Travel and design shows open our eyes to things that haven’t even reached the U.S. yet.”

“Knowing what’s possible globally helps us serve our clients better locally.”

Rachel Moriarty

“Covid activated more users in the kitchen—people learned to cook.”

“I think about kitchens as stations—charcuterie stations, prep zones, cooking zones.”

“Circulation patterns are the first thing we think about when designing a kitchen.”

“Professional kitchen thinking is influencing residential design more than ever.”

“The best kitchens are ecosystems where people can work without colliding.”

Jules Wilson

“We try to let clients talk first because what they say initially is always the most important.”

“You learn far more by listening than by running through a checklist.”

“Many younger clients have huge wish lists—but they’re often unrealistic.”

“Part of our role is helping clients narrow their priorities.”

“Kitchen design today is as much about psychology as it is about layout.”

Nate Fisher

“Appliances have become central to how we design kitchens.”

“Technology is evolving so quickly it’s hard to keep up with everything available.”

“Every cabinet now has a specialized insert or storage function.”

“Clients want everything organized and hidden away.”

“A clean kitchen visually creates peace in the home.”

Concepts

The Post-Covid Kitchen Shift

Price Shock and the New Budget Reality

Kitchen Zoning and Multi-User Design

Appliance Innovation and Technology

Personalization Through Storage and Organization

Aging in Place and Accessibility

Outdoor Kitchens as Lifestyle Extensions

Convo By Design Icon Registry April 2026 | 659 | Essential Design, The Journey and Philosophy: Roman Alonso

Explore the life, philosophy, and creative process of a designer whose global upbringing and eclectic career shaped the essentialist approach of Commune Studio. From Caracas to Los Angeles, from fashion to interior design, he shares how formative experiences, partnerships, and a pursuit of quality have defined both a firm and a design philosophy centered on purpose, craft, and essential beauty. This is the April, 2026 Convo By Design Icon Registry episode featuring our newest inductee, Roman Alonso presented by Pacific Sales Kitchen and Home.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

Alonso grew up in Caracas, Venezuela, experiencing both urban and rural life; early road trips fostered observational skills and appreciation for simplicity. You heard him on the show in 2025 where he told his story. Moved to Miami in 1978, then Boston for college (BU, class of 1987), followed by New York and eventually Los Angeles.

Worked across fashion, publishing, and editorial (including New York Times Magazine and a publishing venture with Lisa Eisner).

Early exposure to high-quality design and aesthetics shaped design sensibilities. He later was part of a team that formed Commune.

Influences on Design

Latin American upbringing emphasized simplicity, rustic charm, and authentic beauty.

Exposure to fashion (Isaac Mizrahi), PR, and the Pressman family shaped understanding of color, detail, and quality.

Personal journey included absorbing lessons from diverse experiences rather than formal design training.

Product and Collection Development

Starts with identifying gaps or problems in the market (e.g., linear sconces, bathroom accessories).

Combines functional necessity with craftsmanship and subtle aesthetics.

Collaborates closely with partners (like David at Remaine) to maintain quality, usability, and accessibility.

Every product is prototyped and tested in real projects before public launch.

Personal Philosophy and Values

Stoicism: focus on controlling what is controllable and striving for virtue.

Commitment to fairness, thoughtful creation, and ethical production.

Imposter syndrome acknowledged as a persistent aspect of creative life.

Approach prioritizes listening to clients, understanding needs, and curating experiences rather than self-expression alone.

Evolution of the Firm

Studio evolved from a small, highly collaborative team to a large firm, then deliberately scaled back to maintain culture and creative flexibility.

Growth now pursued through products, partnerships, and retail rather than studio expansion.

Nicole Hirsch Interiors on Signature Style | 658 | Historic Integrity and Modern Interior Design

New England designer Nicole Hirsch explains how the interior design profession evolved from service provider to brand identity, why craftsmanship still matters in a digital-first world, and how historic architecture shapes modern living.

Since launching her firm, Nicole Hirsch, principal of Nicole Hirsch Interiors, has witnessed—and helped shape—the transformation of the interior design profession. What was once a service-driven industry has evolved into one defined by recognizable brands, signature aesthetics, and curated storytelling. For Hirsch, success today requires far more than talent; it requires clarity of voice, visual identity, and trust built through consistency.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

Drawing from her marketing background, Hirsch has developed a design philosophy rooted in timeless, demure, and textural interiors that balance modern functionality with historical reverence. Working throughout Boston and New England, she specializes in full-scale renovations and new construction projects that preserve architectural heritage while adapting homes for contemporary family life.

In this conversation, Hirsch breaks down the realities of running a luxury design firm—from managing client expectations and navigating scope creep to understanding the evolving role of social media and editorial publishing. She also offers insight into the technical craftsmanship behind her work, revealing how thoughtful details—from custom millwork to concealed functionality—shape both the user experience and the visual narrative of a home.

The Evolution of the Designer-as-Brand

  • How the industry shifted from service provider to identity-driven brand
  • Why visual consistency builds trust and attracts aligned clients
  • The strategic influence of Hirsch’s marketing background

Signature Style vs. Personalization

  • Developing a recognizable aesthetic without creating repetitive projects
  • The role of neutral palettes, layered textures, and timeless composition
  • Why clients seek designers for perspective rather than replication

The Craftsman Approach to Interior Design

  • Designing beyond furnishings and décor
  • Full architectural collaboration including:
    • Millwork planning
    • Custom elevations
    • Stone and material specification
  • The growing expectation for designers to function as technical project leaders

Designing Within Historic New England Architecture

  • Working within strict preservation parameters in Boston neighborhoods
  • Balancing modern family living with architectural authenticity
  • Integrating contemporary amenities into historic shells

The Modern Press and Social Media Economy

  • Why full-scale renovation projects drive editorial opportunities
  • Social media as both marketing engine and creative liability
  • Combating unrealistic client expectations and trend saturation

Managing Scope, Budget, and Communication

  • Early and transparent cost discussions
  • The collaborative triangle between designer, builder, and architect
  • Educating clients on value versus cost

Designing the Invisible

  • Functional elements that disappear visually but elevate usability:
    • Appliance garages
    • Hidden outlets and infrastructure
    • Custom stone fabrication
  • Why technical precision supports aesthetic clarity

Project References

River Glen

A refined exploration of white kitchen design featuring advanced stone fabrication and layered material detailing.
🔗 https://www.nicolehirschinteriors.com

Miller Hill Road

A family-focused basement renovation highlighting creative ceiling articulation and flexible living spaces for a household with four children.
🔗 https://www.nicolehirschinteriors.com

The Weston Addition

A spa-inspired primary suite featuring a dramatic three-sided glass and steel shower enclosure and integrated wellness-driven design.
🔗 https://www.nicolehirschinteriors.com

Key Takeaways

  • The modern interior designer must operate as both creative and brand strategist.
  • Signature style attracts aligned clients but must remain flexible enough to personalize every project.
  • High-level design now requires deep technical knowledge and full collaboration with architecture and construction teams.
  • Historic architecture demands restraint, respect, and thoughtful modernization.
  • Editorial press increasingly favors comprehensive renovation storytelling over single-room reveals.
  • Invisible functional details often define exceptional design quality.

Focus Lighting + Grade : Illuminating the Experience: The Invisible Art of Modern Lighting | 656 | Beyond the Switch: Why Modern Design Demands a Lighting Narrative

From high-end residential “wealth” to AI-responsive environments, top designers discuss why lighting is the most under-recognized—yet essential—element of the built environment.

Lighting is often the ghost in the machine of interior design: when it’s perfect, you don’t notice it; when it’s wrong, it’s all you can see. In a wide-ranging discussion featuring architectural lighting experts and residential designers, the conversation shifts from the utility of “turning on the lights” to the high-stakes world of experiential design.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

For firms like Focus Lighting and their partners like GRADE, the challenge lies in the nuance of the environment. Whether it’s the high-octane spectacle of the Times Square ball or the restrained elegance of a Chelsea penthouse, the philosophy remains the same: lighting should highlight architectural moments and art without revealing the source. This “invisible” approach is what separates a standard renovation from a truly bespoke residence.

The dialogue also touches on the psychological divide between “rich” and “wealthy” clients. While some desire flashy, obvious fixtures, the most sophisticated projects utilize layers of light—integrated into millwork, hidden in suede-pedal ceiling features, or tucked behind undulating panels—to create a sensory experience that feels natural and inevitable.

Looking forward, the industry is on the cusp of a technological revolution. We are moving toward responsive homes where AI recognizes individual inhabitants, adjusting the lighting plan to their specific preferences and moods in real-time. As designers push into new frontiers like luxury yachting and “Zoom-ready” home offices, the goal remains human-centric: using innovation not just because we can, but to make life better through the deliberate application of light.

Today, you are going to hear from Focus Lighting’s, Mike Cummings and partners of theirs in GRADE NY’s Edward Yedid and Thomas Hickey. Were talking about lighting and how the skilled application in design makes a difference in not just beauty, performance but quality of experience.

Core Concepts:

  • The Power of Layers: Effective lighting isn’t about one bright source; it’s about a “team” of layers (decorative, accent, and task) working in tandem.
  • The “Wealthy” Aesthetic: High-end design is shifting away from flashy fixtures toward “restrained” lighting where the source is hidden, but the effect is transformative.
  • Collaboration is Mandatory: The most innovative solutions—like lighting art with tiny bronze heads or illuminating glass tables with “water droplet” fixtures—come from the friction between a designer’s vision and a lighting engineer’s technical skill.
  • The Future is AI-Responsive: We are moving toward a “switch-less” world where homes utilize motion sensors and machine learning to anticipate a resident’s path and preference.
  • Residential vs. Hospitality: In hospitality, the light source is often a celebrated feature; in residential, the goal is for the lighting to disappear into the architecture.

Resources & Applicable Elements

  • Focus Lighting: An architectural lighting design firm known for projects ranging from Times Square to private luxury residences.
  • GRADE NY: Since GRADE’s founding in 2004, it has been our belief that integrating architecture and interior design from the outset creates the most beautiful, balanced and cohesive solutions.
  • Lutron Systems: A leader in lighting control and automated shading solutions mentioned as a “hook” for homeowners entering the world of smart design.
  • Carpenters Workshop Gallery: Mentioned for their innovative, reactive light fixtures that respond to sound and motion.
  • KBIS (Kitchen & Bath Industry Show): The premier event for kitchen and bath design professionals.

The Highlight Reel

  • “If someone hasn’t used a lighting designer before, they ask us why we need one. If someone has used one before, they can’t wait to use them again.”Eddie
  • “Lighting design is a double-edged sword. The better job I’m doing, the less you appreciate it.”Michael
  • “Rich people are flashier—they want to see the light fixture. Our clients are wealthy… to them, this is just their world.”Thomas
  • “I can come to your house… and like a doctor, diagnose why you don’t like [the lighting] and then use those words to create a new design.”Michael
  • “You never hear anybody say ‘no’ in New York, because somebody else will say ‘yes’ right behind you.”Eddie
  • “We’re not lighting designers. We’re definitely not structural engineers… when we push the boundaries of our design, we want to have teammates who can say, ‘Oh, I’ve never done that before. Let’s figure out a solution together’ instead of ‘No.'”Thomas

CXD ICON Registry March 2026 | 654 | Corey Damen Jenkins on Leadership, Resilience, and Building a Meaningful Creative Life

Bold Vision, Grounded Leadership, and the Relentless Pursuit of Purpose. In this deeply personal and strategic conversation, Corey Damen Jenkins shares the discipline, resilience, and intentional leadership behind his rise—from knocking on 779 doors to building a global design brand rooted in humility, creativity, and purpose.

Corey Damen Jenkins is widely recognized for his exuberant interiors—fearless color, rich materiality, and a joyful sense of aspiration. But behind the visual confidence is a disciplined leader, strategic thinker, and resilient entrepreneur who built his career through persistence, focus, and unwavering belief in his purpose.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

In this conversation, Jenkins reveals the principles that guide both his creative and business decisions. His “toy box philosophy” of time management emphasizes prioritization and clarity, while his belief in editing—removing distractions in both design and business—ensures that his work remains intentional and impactful.

Jenkins also shares the realities behind his success, including rejection, intellectual property challenges, and the pressures of leading a growing global brand. From licensing partnerships and product design to publishing and team building, every decision reflects his long-term commitment to protecting creative integrity and building something meaningful.

More than a story of success, this is a conversation about purpose. Jenkins explains how staying grounded, hiring with intention, and embracing humility have allowed him to build not just a celebrated design firm, but a life aligned with creativity, impact, and service.

Key Themes and Insights

Purpose-Driven Career Transformation

  • Transitioned from automotive corporate buyer to interior designer after a layoff.
  • Launched his firm during the 2008 recession—one of the most challenging economic periods.
  • Persistence defined his early career, including knocking on 779 doors to secure his first major client.

The Toy Box Philosophy: Strategic Time and Energy Management

  • Prioritize the most important commitments first.
  • Apply discipline to protect creative energy and focus.
  • Editing is essential in both design execution and business leadership.

Editing as a Creative and Business Discipline

  • Great design is as much about restraint as expression.
  • Strategic clarity requires removing distractions and excess.
  • Focus strengthens creative voice and brand identity.

Leadership Through Humility and Intentional Hiring

  • Values humility, integrity, and character over pure talent.
  • Builds teams based on trust, collaboration, and shared values.
  • Leadership grounded in humility creates resilience and longevity.

Protecting Creative Vision Through Licensing and IP Strategy

  • Strategic licensing partnerships expand reach while protecting creative authorship.
  • Collaboration with global brands strengthens business stability.
  • Intellectual property protection is essential in today’s copy-driven market.

Designers as Emotional and Strategic Partners

  • Designers serve as advisors, therapists, and trusted confidants.
  • Design has emotional, psychological, and lifestyle impact.
  • Interiors shape not only how spaces look—but how people live and feel.

Corey Damen Jenkins:

  • “Success requires focus. You have to put the big priorities in first.”
  • “Rejection isn’t failure—it’s part of the journey.”
  • “Humility keeps you grounded and makes you a better leader.”
  • “Design isn’t just about beauty. It’s about transformation.”
  • “I didn’t just want a career. I wanted a purpose.”

Purpose Before Prestige: Corey Damen Jenkins on Building a Life—and Career—by Design

Corey Damen Jenkins has built a career defined by bold interiors, fearless creativity, and unmistakable confidence. But the true foundation of his success isn’t aesthetic—it’s discipline, humility, and purpose.

Long before his work appeared in books, product collections, and design publications, Jenkins faced the uncertainty of reinvention. After losing his corporate job, he committed fully to interior design, launching his firm during one of the most volatile economic periods in recent history. The early days tested his resolve. He knocked on 779 doors before securing his first major client—a defining experience that shaped his perspective on perseverance and belief.

Today, that same discipline informs every aspect of his work. Jenkins approaches both design and leadership with intentional focus. His “toy box philosophy”—prioritizing the most important commitments first—guides how he manages his time, his studio, and his creative energy. Editing, he believes, is essential not only to great interiors but to building a meaningful business.

As his influence has grown, Jenkins has expanded into licensing, publishing, and product design, carefully selecting partnerships that align with his values and protect his creative voice. Yet despite his success, he remains grounded in humility—a principle he considers essential to leadership, growth, and longevity.

For Jenkins, interior design is more than aesthetics. It is emotional, personal, and transformative. Designers shape how people experience their homes and their lives.

His journey serves as a reminder that meaningful success isn’t defined by visibility or recognition. It’s defined by purpose, resilience, and the courage to pursue a creative life with intention.