Tag Archives: WestEdge design fair

Mentorship Master Class | 262 | Timothy Corrigan, Michael Berman & Genevieve Trousdale



The reason I love doing this podcast as much as I do is because of the amazing people I meet along the way. It’s as simple as that. In this episode of the show you are going to hear from three amazing designers and tremendous people; Michael Berman, Timothy Corrigan, and Genevieve Trousdale. The setting is WestEdge Design Fair and the top is mentorship. I have had the great fortune of interviewing each of them separately but I wanted them on stage so you could hear the story about the connection that binds the three of them together. This is a story about learning, teaching, sharing and collaborating. One of the greatest gifts that come from teaching is what the teacher learns from the student. This is story is very much about that.

That’s a wrap on this episode of Convo By Design. Thank you, Genevieve, Michael, and Timothy. Thank you WestEdge Design Fair for making a public forum possible. Thank you, Walker Zanger, for your support and most of all, thank you for listening. Were it not for you, there would be no Convo By Design. Until next week, keep creating.


What’s My Line | 259 | How to Create and Take a Design Product Line to Market



Resetting the scene for you, the WestEdge Design Fair was held, as it is every year, at Barker Hangar in Santa Monica. These conversations were held in the Convo By Design Programming Lounge with custom designs from John McClain, Studio Akiko, Isbell Interiors and Julia Wong Designs. This conversation was transformative for a number of reasons. Interior designers, many if not most, want a line to call their own. That signature line not only creates an opportunity to do business outside of the design studio but it is considered by many to be a legacy proposition, something that extends beyond the design work.

As such, I wanted you to hear from power players in the space, and you are about to hear that conversation featuring Sue Firestone of SFA Design, Arch Interiors, Christopher Grubb, photographer, Gray Malin, designer Xander Noori, and designer Leslie Shapiro Joyal. This group was expertly questioned by journalist and editor, Alex Abramian. This group brings some serious firepower. Enjoy and be inspired.