The Ride Along CEDIA Expo | 662 | Integration, Illumination, and the Future of the Connected Home

From the show floor at CEDIA Expo 2025, three distinct voices reveal an industry in the midst of transformation—where technology, design, and business are converging in new and unexpected ways. What emerges is not a story about gadgets, but about integration at every level: systems, teams, and ideas. The future of the home is being shaped as much by collaboration and communication as by innovation itself.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

Jason Knott, Hagan Kappler, and Bob Schuppe each bring a different lens to the evolving world of residential technology, exploring how integrators, designers, and architects must align to meet rising expectations around performance, aesthetics, and long-term value.

Jason Knott | D-Tools

Integration Over Innovation
The industry has shifted from breakthrough moments (CDs, DVDs, early automation) to iterative refinement.
https://www.d-tools.com

Lighting as the Entry Point
Lighting design is now the gateway for integrators to engage at the earliest stages of a project.
https://www.lutron.com
https://www.ketra.com

Early-Stage Collaboration
Integrators must be involved during architectural planning to avoid conflicts with structure, HVAC, and design intent.
https://cedia.org

The Designer–Integrator Language Gap
Misalignment between aesthetics and performance leads to inefficiencies and compromised outcomes.

“Wall Acne” and Invisible Technology
The push to hide visible tech (switches, speakers, controls) has created a sub-industry of concealment solutions.
https://www.framemytv.com
https://www.futureautomation.net

Business Software as Competitive Advantage
End-to-end platforms improve efficiency, project management, and profitability (~13% increase).
https://www.d-tools.com/system-integrator
https://www.d-tools.com/cloud

AI in Integration (Early Stage)
AI is being applied to proposal generation and security analytics, though much of the market is still in hype phase.

Resistance to Change
Legacy workflows (Word, Excel) persist despite clear operational disadvantages.

Designing for Reality
Client preferences, budget, and compromise often override ideal technical execution.

Hagan Kappler | Daisy

National Integration Platform
Scaling a fragmented industry through acquisition and brand unification.
https://daisyco.com

Consistency Across Multiple Residences
Clients expect identical user experiences across homes in different locations.

Recurring Revenue Model
Quarterly service visits transform integrators from project-based vendors into long-term partners.

Builder/Designer-Centric Business Model
Majority of work driven through relationships with architects, builders, and interior designers.

Purchasing Power & Market Influence
Scale enables stronger relationships with manufacturers and influence over product development.

Industry Consolidation Trend
Integration is following other trades (HVAC, pest control) toward aggregation and higher valuations.

Workforce Development & Labor Shortage
Critical shortage of technicians is limiting industry growth.

Women in Integration
Expanding the talent pool through apprenticeship programs and leadership pathways.
https://cedia.org/education

Education Pipeline Development
Outreach to high schools and partnerships with manufacturers to build awareness of integration careers.

Client Lifecycle Expansion
Shifting from one-time installs to ongoing service, upgrades, and data-driven engagement.

Bob Schuppe | Resolute Design Group

Lighting as the New Frontier
Lighting has become the defining category in modern integration.
https://www.lutron.com
https://www.ketra.com

Decline of Traditional Recessed Lighting
Shift from large can lights to small aperture, modular, and precision lighting systems.

Integrator as Technology Guide
Role evolving into advisor/translator—helping clients discover what’s possible.

Authenticity vs. Aesthetic Perfection
Designers removing tech elements from photos raises questions about transparency in design.

Invisible but Functional Technology
Technology should disappear visually while remaining fully accessible and high-performing.

Reliability Over Innovation
“Bulletproof” systems are more valuable than bleeding-edge solutions that may fail.

Engineering-Driven Approach
Performance, redundancy, and consistency are core to successful system design.

Blurred Lines Between Trades
Increasing overlap between electricians, designers, builders, and integrators.

Manufacturer–Integrator Feedback Loop
Experienced integrators play a key role in shaping product development.

Audio Nostalgia & Tangibility
Resurgence of vinyl, CDs, and physical media reflects desire for tactile experiences.
https://www.sonos.com
https://www.mcintoshlabs.com

Emotional Connection to Technology
Technology is not purely functional—it shapes memory, identity, and experience.

Integration as a Discipline, Not a Layer
Technology must be embedded from the beginning of the design process—not added later.

Collaboration as Competitive Advantage
The most successful projects are built on shared ownership between designers, architects, and integrators.

Aesthetics vs. Performance Tension
Balancing clean design with technical requirements remains the central challenge.

Standardization vs. Customization
Clients want both highly personalized spaces and consistent experiences across properties.

The Rise of Service-Based Models
Recurring engagement is replacing one-time project delivery.

Technology Disappearing Into Architecture
The end goal is seamless integration—where tech enhances space without calling attention to itself.

Industry Experts on How Fires, Technology, and Shifting Social Agenda are Redefining the “strength” of Southern California Architecture | 661 | Featuring Anthony Poon, Ben Ballentine & Luis Murillo

In the wake of the devastating January 2025 fires, the architectural community in Southern California is facing a reckoning. The conversation at the recent panel I hosted at Ganahl Lumber in Torrance made one thing clear: the old metrics of “durability” are no longer enough. The industry is moving toward a philosophy of resilience.

For Anthony Poon of Poon Design and Ben Ballentine of Ballaetine Architects, the challenge lies in balancing this need for hardened structures with the fundamental human desire for beauty and light. As Poon noted, a building could be made entirely fireproof, but if it ends up looking like a “bomb shelter,” the architecture has failed its purpose. The goal is now “kinetic” and “resourceful” design—structures that don’t just survive a disaster but facilitate the recovery of the families within them.

The panel also addressed the friction between rapid rebuilding and thoughtful design. With developers racing to fill the housing shortage by “plopping down” identical units, Luis Murillo of LMG Architecture Studio raised concerns about the loss of neighborhood character. Meanwhile, Jay Williams of TimberTech highlighted how material science—blending the aesthetics of natural wood with the fire-rated performance of advanced PVC and fiber cement—is bridging the gap between safety and style.

Ultimately, the consensus was that technology, from AI-driven detailing to digital twin visualizations, is shrinking the production timeline but cannot replace the human element. The architect’s role is evolving from a pure designer into a “civic leader” and “marriage counselor,” navigating a world where clients are armed with TikTok-sourced ideas and a desperate need for a sense of home in an increasingly volatile environment.

Key Concepts

  • Resilience vs. Strength: The shift from making buildings “unbreakable” to making them “recoverable” and resourceful after a cataclysm.
  • The “Bomb Shelter” Dilemma: The struggle to meet strict fire and safety codes (like hardening the building envelope) without sacrificing natural light and aesthetic appeal.
  • Material Science Innovation: The rise of high-performance composites (James Hardie/TimberTech) that offer Class A fire ratings while mimicking the warmth of natural materials.
  • Architectural Accountability: The increasing need for architects to provide highly specific, litigious-level detailing due to shifting contractor liabilities.
  • The AI Influence: How AI is revolutionizing visualization and R&D, while simultaneously creating “educated but misinformed” clients.
  • Rebuilding Ethics: The tension between the speed of rebuilding in burn areas and the opportunity to rethink density and multifamily housing.

The New Kitchen: Personalization, Price Shock, and the Post-Pandemic Evolution | 660 | Kitchen Conversations from Pacific Sales in San Diego

In this roundtable conversation, a diverse group of interior designers and kitchen specialists discuss how kitchen design has transformed in the post-pandemic era. Rising costs, shifting client expectations, and new technologies are forcing designers to rethink how kitchens function and how they are delivered to clients.

The conversation explores everything from appliance innovation and zoning strategies to the emotional role of kitchens as gathering spaces. Designers also confront difficult realities such as escalating budgets, supply chain issues, and the need to guide clients through increasingly complex decisions. We gathered at the Pacific Sales Kitchen & Home showroom in San Diego. A beautiful and well appointed space with so much to see and the room to enjoy it.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

At its core, the discussion highlights a broader truth about the design profession today: kitchens are no longer simply rooms for cooking. They are ecosystems that reflect lifestyle, culture, wellness, and the evolving way people live in their homes.

Ginger Rabe

“During Covid everyone was home all day. Now I design for what happens when people come home after being gone all day.”

“The hardest conversation now is telling clients that what cost $50,000 five years ago might be $185,000 today.”

“Sometimes the challenge of designing a luxury kitchen for $22,000 is actually fun—it forces creativity.”

“I build kitchens around how people really cook, not how kitchens are supposed to work.”

“Designers today are often the first people explaining what a project actually costs.”

Kendra Araujo

“Clients are overwhelmed by information now—our job is guiding them through the process.”

“The price conversation is happening much earlier than it used to.”

“People want their dream kitchen, but the cost realities have changed dramatically.”

“We’re constantly helping clients prioritize what actually matters most.”

“There’s so much analysis paralysis today that designers have become translators.”

Kaylee Blaylock

“Function comes first—our job is to make the kitchen work for the client before it looks beautiful.”

“We start with questionnaires because every person in a household uses the kitchen differently.”

“Appliances today allow us to personalize kitchens in ways we couldn’t before.”

“We’re designing zones now—smoothie stations, coffee stations, prep areas.”

“The kitchen has become much more individualized.”

Taylor Troia

“We usually start with appliances because they dictate the entire layout.”

“Once clients understand their appliance choices, the kitchen design almost begins to solve itself.”

“There are so many new appliance innovations that we’re constantly learning.”

“Travel and design shows open our eyes to things that haven’t even reached the U.S. yet.”

“Knowing what’s possible globally helps us serve our clients better locally.”

Rachel Moriarty

“Covid activated more users in the kitchen—people learned to cook.”

“I think about kitchens as stations—charcuterie stations, prep zones, cooking zones.”

“Circulation patterns are the first thing we think about when designing a kitchen.”

“Professional kitchen thinking is influencing residential design more than ever.”

“The best kitchens are ecosystems where people can work without colliding.”

Jules Wilson

“We try to let clients talk first because what they say initially is always the most important.”

“You learn far more by listening than by running through a checklist.”

“Many younger clients have huge wish lists—but they’re often unrealistic.”

“Part of our role is helping clients narrow their priorities.”

“Kitchen design today is as much about psychology as it is about layout.”

Nate Fisher

“Appliances have become central to how we design kitchens.”

“Technology is evolving so quickly it’s hard to keep up with everything available.”

“Every cabinet now has a specialized insert or storage function.”

“Clients want everything organized and hidden away.”

“A clean kitchen visually creates peace in the home.”

Concepts

The Post-Covid Kitchen Shift

Price Shock and the New Budget Reality

Kitchen Zoning and Multi-User Design

Appliance Innovation and Technology

Personalization Through Storage and Organization

Aging in Place and Accessibility

Outdoor Kitchens as Lifestyle Extensions

KBIS Series Part Eight | Thriving in Chaotic Times: How Designers Stay Grounded, Profitable & Relevant

A candid conversation with interior designers Arianne Bellizaire and Sara Malek Barney on navigating burnout, emotional labor, client management, and creative growth in today’s unpredictable design industry.

From boundary-setting to decision fatigue, social media pressures, and sustaining ambition, this episode explores the strategies and mindsets designers use to remain successful, resilient, and inspired amid market volatility and personal demands.

Identity & Evolution in Design

    • Designers must periodically redefine themselves and their work to remain relevant.
    • Personal growth and evolving priorities shape professional identity and approach.

Burnout vs Ambition

    • Burnout is not a badge of honor; it results from overextension and emotional labor.
    • Ambition aligns energy with superpowers and opportunities, creating sustainable growth.
    • Setting boundaries is essential to differentiate productive ambition from harmful overwork.

Emotional Labor & Client Management

    • Design work involves managing client emotions, expectations, and second-guessing.
    • Designers act as liaisons between clients, contractors, and teams, absorbing invisible pressures.
    • Managing scope creep and change orders is a practical strategy to protect both energy and profitability.

Social Media & Comparison Culture

    • Social media can amplify unrealistic expectations and unhealthy competition.
    • Designers often feel compelled to accommodate clients’ desires, sometimes overextending themselves to maintain a positive perception.

Decision Fatigue & Process Control

    • Guiding clients with structured processes reduces decision fatigue and builds trust.
    • Transparent communication about costs, changes, and expectations protects both designer and client satisfaction.

Sustaining Creativity

    • Exposure to new experiences, products, peers, and travel is vital for creative rejuvenation.
    • Nature, walks, and offline activities clear mental clutter and inspire problem-solving.
    • Intentional “point-to-point” efforts—committing to new experiences—promote growth despite discomfort.

Financial & Business Literacy

    • Designers must balance artistry with business realities.
    • Collecting payments, understanding scope, and setting clear expectations are critical professional skills.
    • Empowering team members while maintaining accountability ensures operational efficiency.

Resources:

AJ Madison

KBIS

Arianne Bellizaire  – Arianne Bellizaire Interiors

Sara Malek Barney – BANDD/DESIGN

In today’s unpredictable design industry, thriving requires more than talent—it demands resilience, strategy, and self-awareness. On this episode, interior designers Arianne Bellizaire and Sara Malek Barney dive into the complex landscape of professional design, sharing candid insights on burnout, emotional labor, client management, and sustaining creativity in chaotic times.

Designers often redefine their professional identity to adapt to evolving personal and industry priorities. As Bellizaire notes, “We are always changing, and how we describe ourselves now reflects our growth, our aspirations, and the life we’re building.” Similarly, Sara emphasizes the importance of aligning professional actions with personal values to maintain relevance, profitability, and balance.

Burnout, long treated as a badge of honor in design, is reframed here as a clear warning signal. Emotional labor—managing client expectations, facilitating collaboration, and resolving conflicts—often goes uncredited yet drives the success of every project. Both guests stress the importance of boundaries, scope management, and distinguishing between what one can do versus what one should do, emphasizing that ambition thrives when energy is strategically invested in core strengths.

Social media and comparison culture add another layer of complexity. Designers frequently face unrealistic expectations from clients influenced by curated online content, which can pressure them into overextending themselves. Establishing clear processes, communicating cost implications, and structuring client decisions effectively are key strategies for reducing stress while maintaining creative integrity. Decision fatigue, a common challenge in high-stakes residential projects, can be mitigated by guiding clients through structured choices while fostering trust.

Sustaining creativity amid chaos is a recurring theme. Arianne and Sara highlight exposure to new experiences, peers, travel, and even nature walks as essential methods to refresh the mind and spark innovative thinking. “A simple daily walk,” Arianne reflects, “can clear clutter, inspire problem-solving, and restore energy in ways that sitting at a desk never will.” Committing to uncomfortable but growth-oriented experiences, a “point-to-point principle,” is a subtle but critical habit for creative professionals.

Finally, the conversation underscores the business side of design. Designers must balance artistry with operational responsibility, from collecting payments to managing scope creep and training staff. Financial literacy and professional boundaries ensure that creative freedom does not come at the cost of personal wellbeing or firm profitability.

This episode offers an unfiltered look at what it takes to thrive in a chaotic, competitive industry. With honesty, humor, and hard-earned wisdom, Ariana and Sara provide strategies for navigating emotional, creative, and financial pressures while staying grounded, inspired, and relevant. For any designer striving to balance ambition with wellbeing, this conversation is both a blueprint and a call to action.

About Convo By Design: Convo By Design is the longest running podcast of its kind. The show is hosted, produced and published by Josh Cooperman. The podcast has been running since January, 2013. The show has published over seven hundred episodes, featured more than fifteen hundred designers and architects and has garnered over three million streams, downloads making it one of the most listened to design and architecture podcasts as well as being the first design podcast of its kind. For guest suggestions and show inquiries, please message us on Instagram @convoxdesign.

KBIS Series Part Six featuring Kitchen365: Digitizing the Kitchen Cabinet Industry from Design to Delivery

Transforming the Kitchen Experience: How Kitchen365 Streamlines Design, Specification, and Delivery

At KBIS 2026, Bhavin Patel and Hiren Modi of Kitchen365 discuss how their end-to-end technology platform is reshaping the kitchen cabinet industry—making design faster, orders more accurate, and showrooms more agile.

  • Digitizing Kitchen Design: Kitchen365’s design service accelerates the process from field measurement to final kitchen plan, completing in hours instead of a week.
  • B2B Order Management System (OMS): Streamlines dealer and distributor interactions, supports tiered pricing, multi-warehouse fulfillment, and integrates with existing design software like ProKitchen.
  • Consumer-Facing Digital Tools: Price estimators and visualizers allow homeowners to explore and configure kitchens online, reducing showroom dependency.
  • Reducing Scope Creep & Specification Drift: Digital twins and high-fidelity visualizations ensure designs align with customer expectations, lowering errors and change orders.
  • Process Integration & Efficiency: CSV-driven workflows reduce manual data entry, freeing staff for higher-value work and increasing accuracy.
  • Hybrid Showroom Model: Physical showrooms serve as inspiration hubs, while digital platforms handle design, ordering, and lead generation.
  • Democratizing Information: Transparency across pricing, inventory, and specifications strengthens trust between showrooms, designers, distributors, and clients.
  • Competitive Advantage Through Workflow: Beyond products and aesthetics, efficiency and integration of design, data, and delivery create the next edge in the kitchen industry.

At KBIS 2026, Kitchen365 is showcasing a transformative approach to the kitchen cabinet industry. Founded to address the fragmented workflows between designers, retailers, and manufacturers, Kitchen365 is more than a software company—it is a full-scale ecosystem that digitizes, automates, and scales the kitchen design process.

Bhavin Patel, President, and Hiren Modi, Co-Founder and CEO, shared their journey of identifying inefficiencies in the industry. From lengthy design cycles that could take a week to fulfill to manual order entry prone to costly errors, the opportunity for modernization was clear. Kitchen365 first tackled this by offering a kitchen design service that allows designers to focus on client interactions while the platform handles technical drawings, reducing turnaround times to mere hours.

The platform’s B2B Order Management System (OMS) revolutionizes distributor and dealer workflows. Tiered pricing, multi-warehouse inventory tracking, and CSV integrations with design software reduce manual errors and improve fulfillment speed. Retailers now have the ability to quickly provide quotes, place orders, and communicate with clients without extensive back-office staffing.

For homeowners, Kitchen365 offers interactive digital tools like price estimators and 3D visualizers, enabling them to explore kitchen options remotely. High-fidelity visualizations and digital twins reduce “specification drift,” ensuring that what is imagined in the design phase aligns with the final installation. This not only minimizes costly post-order changes but also enhances the overall customer experience.

Kitchen365 also empowers showrooms to evolve. Dealers gain enterprise-level digital portals with catalog management, lead generation, and design visualization, all accessible for a modest subscription. This hybrid model integrates physical and digital experiences, giving clients the tactile inspiration of a showroom and the efficiency of an online platform.

Underlying all these innovations is a commitment to transparency. By democratizing information across pricing, inventory, and specifications, Kitchen365 strengthens relationships between distributors, dealers, designers, and end clients. The result is a seamless, efficient, and more confident workflow—from first consultation to final installation.

Bhavin and Hiren emphasize that technology does not replace the human element but amplifies it. Designers become “complexity curators,” focusing on aesthetics and client experience while Kitchen365 handles data management, order accuracy, and process efficiency. The platform exemplifies how technology, when paired with industry expertise, can elevate every participant in the kitchen cabinet ecosystem.

In a market long defined by artisanal craftsmanship and manual processes, Kitchen365 demonstrates that the next competitive advantage isn’t just in style or materials—it’s in integrated, intelligent workflows that make the industry faster, more transparent, and more client-focused.

Guest: Brandon Drum, Owner | Prime Cabinetry

Learn more about Kitchen365:

Elana Tenenbaum Cline of Carta Creatives | 655 | From Blueprints to Well-Being: A Masterclass in Human-Centric Design

The emotional impact of our surroundings, the challenges of a multi-year global project, and why the perfect kitchen starts with the “mother archetype.”

Elana Tenenbaum Cline, architecturally trained-interior designer with a fascinating background rooted in both structured discipline and creative layering came into the virtual studio to share her journey from attending Syracuse University’s intensive architecture program to working on massive global projects like the Abu Dhabi Airport.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

The conversation explores the “practical creative” mindset, the importance of constraints in design, and the profound shift from large-scale architecture to the intimate human scale of interior design. Elana explains her philosophy that our surroundings completely impact how we perform and think, detailing how she uses personal narratives to craft spaces that truly resonate with her clients.

  • The Architectural Foundation: Elana discusses growing up with a structured father and a creative mother, and how her five-year architecture degree informs her complex interior renovations today.
  • The Emotional Connection: Why Elana pivoted to interior design to achieve a more intimate understanding of how people actually live—from how they serve coffee to their favorite childhood colors.
  • We talk about running and The “Suck” of the Marathon: A unique analogy comparing the phases of a design project to running a marathon, specifically the “mile 20” moment where clients might lose the vision just before the finish line.
  • Redefining Luxury: Why “luxury” in interior design might be as simple as a perfectly organized silverware drawer rather than just expensive materials.
  • The Performance of Space: Insights into commercial projects like the West River Surgery Center, where the design’s primary goal is to evoke a sense of ease and calm for patients.

Elements & Links

  • E: Explore Elana’s portfolio and the “all senses” approach to residential and commercial design.
  • Syracuse Architecture: Information on the intensive five-year program that shaped Elana’s professional background.
  • Convo By Design Archive: Catch up on previous episodes featuring architects and designers.
  • The Soul of a House: A recommended read on the emotional impact of interior spaces.

“I call myself a practical creative. I love being creative, but I love having constraints.”

“What is so beautiful about architecture and interior design is… how do you actually live in the space? How do you think?”

“I believe that our surroundings completely impact how we feel, how we perform, and how we think.”

“Architecture, depending on the scale… can go on for a long time. There is a pace with interiors that keeps me going.”

“Luxury in architecture is a material choice… luxury in interior design might be a silverware organizer in a drawer.”

“In an interior project, mile 20 is when you’ve done all the work… you’re almost there, and the client doesn’t see the vision yet because they can’t sit on it or touch it.”

“I try to use plain speak with clients… even the wealthiest clients all have budgets and want to manage them extremely carefully.”

“You finish a renovation… and they put a pink Dove soap pump from Walgreens on the counter. It’s like a knife to the heart.”

“People want to be outside as much as possible; they want to connect to nature as much as possible while still having access to power and shade.”

KBIS Series Part Five | Stop Surviving the Industry & Start Shaping It with Green Forest Cabinetry

In a category often defined by tradition, Green Forest Cabinetry is applying data science, manufacturing discipline, and cross-industry thinking to challenge long-held assumptions about cabinetry. Their approach reveals how operational precision—not marketing—creates real value for designers, builders, and homeowners.

Green Forest Cabinetry’s leadership team including, CEO, John Morgan, COO, Nathan Boone and CIO, Michael Boone share how treating cabinetry as an information-driven business, not just a manufacturing process, has enabled dramatic gains in quality, efficiency, and affordability. From machine learning and performance-based compensation to packaging innovation and cultural transformation, their story illustrates how operational clarity creates competitive advantage.

Cabinetry has long been viewed as a static category—functional, necessary, but rarely innovative. Yet beneath the surface, a new generation of manufacturers is redefining what cabinetry can be by focusing not on materials alone, but on systems, data, and human performance.

In this conversation, Green Forest Cabinetry’s leadership explains how they built a manufacturing culture centered on measurable output, accountability, and continuous improvement. Their approach borrows heavily from industries like automotive manufacturing, Formula One racing, and technology, where precision, repeatability, and efficiency are essential.

By applying machine learning to packaging optimization, implementing transparent performance metrics across their workforce, and prioritizing supply chain flexibility, the company has achieved a damage and defect rate of just 0.69%—far below the industry average of 2.5–3.5%. These gains not only reduce operational costs but dramatically improve reliability for designers, builders, and homeowners.

Ultimately, this conversation reveals a powerful truth: cabinetry is no longer just a product. It is a system. And the manufacturers who treat it as such are redefining the future of the industry.

Cabinetry as an Information Business, Not Just a Manufacturing Business


Green Forest views cabinetry as a data and logistics challenge as much as a fabrication process.

  • Accurate information flow is more valuable than machinery alone.
  • Data governs production timing, quality control, fulfillment, and service.
  • Reliability—not just product quality—defines customer satisfaction.

Why It Matters:
Designers and builders don’t just need beautiful cabinetry—they need dependable delivery and complete orders.

Relevant Links:

CXD ICON Registry March 2026 | 654 | Corey Damen Jenkins on Leadership, Resilience, and Building a Meaningful Creative Life

Bold Vision, Grounded Leadership, and the Relentless Pursuit of Purpose. In this deeply personal and strategic conversation, Corey Damen Jenkins shares the discipline, resilience, and intentional leadership behind his rise—from knocking on 779 doors to building a global design brand rooted in humility, creativity, and purpose.

Corey Damen Jenkins is widely recognized for his exuberant interiors—fearless color, rich materiality, and a joyful sense of aspiration. But behind the visual confidence is a disciplined leader, strategic thinker, and resilient entrepreneur who built his career through persistence, focus, and unwavering belief in his purpose.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

In this conversation, Jenkins reveals the principles that guide both his creative and business decisions. His “toy box philosophy” of time management emphasizes prioritization and clarity, while his belief in editing—removing distractions in both design and business—ensures that his work remains intentional and impactful.

Jenkins also shares the realities behind his success, including rejection, intellectual property challenges, and the pressures of leading a growing global brand. From licensing partnerships and product design to publishing and team building, every decision reflects his long-term commitment to protecting creative integrity and building something meaningful.

More than a story of success, this is a conversation about purpose. Jenkins explains how staying grounded, hiring with intention, and embracing humility have allowed him to build not just a celebrated design firm, but a life aligned with creativity, impact, and service.

Key Themes and Insights

Purpose-Driven Career Transformation

  • Transitioned from automotive corporate buyer to interior designer after a layoff.
  • Launched his firm during the 2008 recession—one of the most challenging economic periods.
  • Persistence defined his early career, including knocking on 779 doors to secure his first major client.

The Toy Box Philosophy: Strategic Time and Energy Management

  • Prioritize the most important commitments first.
  • Apply discipline to protect creative energy and focus.
  • Editing is essential in both design execution and business leadership.

Editing as a Creative and Business Discipline

  • Great design is as much about restraint as expression.
  • Strategic clarity requires removing distractions and excess.
  • Focus strengthens creative voice and brand identity.

Leadership Through Humility and Intentional Hiring

  • Values humility, integrity, and character over pure talent.
  • Builds teams based on trust, collaboration, and shared values.
  • Leadership grounded in humility creates resilience and longevity.

Protecting Creative Vision Through Licensing and IP Strategy

  • Strategic licensing partnerships expand reach while protecting creative authorship.
  • Collaboration with global brands strengthens business stability.
  • Intellectual property protection is essential in today’s copy-driven market.

Designers as Emotional and Strategic Partners

  • Designers serve as advisors, therapists, and trusted confidants.
  • Design has emotional, psychological, and lifestyle impact.
  • Interiors shape not only how spaces look—but how people live and feel.

Corey Damen Jenkins:

  • “Success requires focus. You have to put the big priorities in first.”
  • “Rejection isn’t failure—it’s part of the journey.”
  • “Humility keeps you grounded and makes you a better leader.”
  • “Design isn’t just about beauty. It’s about transformation.”
  • “I didn’t just want a career. I wanted a purpose.”

Purpose Before Prestige: Corey Damen Jenkins on Building a Life—and Career—by Design

Corey Damen Jenkins has built a career defined by bold interiors, fearless creativity, and unmistakable confidence. But the true foundation of his success isn’t aesthetic—it’s discipline, humility, and purpose.

Long before his work appeared in books, product collections, and design publications, Jenkins faced the uncertainty of reinvention. After losing his corporate job, he committed fully to interior design, launching his firm during one of the most volatile economic periods in recent history. The early days tested his resolve. He knocked on 779 doors before securing his first major client—a defining experience that shaped his perspective on perseverance and belief.

Today, that same discipline informs every aspect of his work. Jenkins approaches both design and leadership with intentional focus. His “toy box philosophy”—prioritizing the most important commitments first—guides how he manages his time, his studio, and his creative energy. Editing, he believes, is essential not only to great interiors but to building a meaningful business.

As his influence has grown, Jenkins has expanded into licensing, publishing, and product design, carefully selecting partnerships that align with his values and protect his creative voice. Yet despite his success, he remains grounded in humility—a principle he considers essential to leadership, growth, and longevity.

For Jenkins, interior design is more than aesthetics. It is emotional, personal, and transformative. Designers shape how people experience their homes and their lives.

His journey serves as a reminder that meaningful success isn’t defined by visibility or recognition. It’s defined by purpose, resilience, and the courage to pursue a creative life with intention.

CEDIA Expo & CIX – The Ride Along: Part Five | 653 | Dan Ferissi + Caitlin Stewart | Integration X Design: How Technology, Media, and Product Innovators Are Shaping Connected Living

Beyond Technology: The New Design Frontier of Integration and Experience. Recorded live at CEDIA Expo 2025, Dan Ferrisi of EmeraldX and Caitlin Stewart of Leon Speakers explore how integration is evolving from technical infrastructure into a design-driven discipline—where storytelling, collaboration, and intentional product design define the future of connected environments.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Integration X Design: Why the Future of Connected Living Depends on Collaboration

At CEDIA Expo 2025, two parallel conversations revealed a shared reality: the future of technology in the built environment will be defined not by innovation alone, but by integration—and integration, increasingly, is a design discipline.

Dan Ferrisi, Group Editor for EmeraldX, has a front-row seat to the evolution of the integration industry. Through his editorial leadership and involvement in industry events, he sees a clear shift underway. Integrators are no longer viewed simply as technical specialists installing equipment at the end of a project. Instead, they are becoming essential collaborators—professionals who shape how people experience their environments through sound, light, security, and automation.

This evolution mirrors what Caitlin Stewart sees from her position at Leon Speakers. The Ann Arbor-based manufacturer has built its identity around a simple but powerful premise: technology must serve design. Rather than forcing architecture to accommodate equipment, Leon develops audio and concealment solutions that complement materials, finishes, and spatial intent.

For Stewart, the challenge isn’t technical—it’s cultural. Designers have historically minimized or hidden technology in order to preserve aesthetic integrity. The opportunity now is to create products that belong within the design language of the space itself.

Trade shows like CEDIA play a vital role in accelerating this transformation. They provide a platform where manufacturers, integrators, media, and designers can align around shared goals. They foster dialogue, education, and partnership—critical ingredients in a rapidly evolving ecosystem.

The message from both conversations is clear: integration is no longer about devices. It is about experience. And the professionals who understand how to merge technology with design intention will define the future of connected living.

KBIS Series Part Four | Quiet Luxury and the Rise of the Technicurean: How SKS Is Designing the Invisible Kitchen

Luxury appliances are no longer defined by visibility—they’re defined by intentional invisibility, precision performance, and seamless integration. At KBIS 2026, SKS reveals how thoughtful innovation, AI integration, and designer collaboration are reshaping the kitchen into a quieter, smarter, more intuitive environment. This is the emergence of a new user: the Technicurean.

John Russo explains how Signature Kitchen Suite is redefining luxury through purposeful technology, invisible induction, behavioral AI, and collaborative product development. The future kitchen doesn’t demand attention—it anticipates needs, enhances experiences, and disappears into the architecture.

At the Kitchen & Bath Industry Show, innovation isn’t simply introduced—it’s tested, challenged, and refined in real time. For Signature Kitchen Suite, KBIS functions as a live laboratory where designers, builders, and specifiers provide critical feedback that directly shapes future product development.

John Russo shares how SKS approaches innovation deliberately, prioritizing purposeful performance over novelty. From invisible induction cooktops integrated beneath countertops to AI-powered refrigeration that anticipates user behavior, the goal is not to showcase technology—but to integrate it so seamlessly that it enhances daily life without disrupting it.

This conversation explores the rise of the Technicurean—a new luxury consumer who values precision, connectivity, and design harmony equally. Through quiet luxury, behavioral intelligence, and deep collaboration with the design community, SKS is building an ecosystem where appliances become architectural infrastructure rather than standalone objects.

KBIS as a Live Product Development Environment

  • KBIS functions as a real-world testing ground for future innovation.
  • Designers provide immediate feedback that shapes product refinement.
  • Concept products are introduced early to validate design direction.
  • Direct interaction between engineers and specifiers accelerates innovation.

Quiet Luxury: The New Definition of Premium

Quiet luxury shifts focus from visual dominance to experiential excellence.

Core principles:

  • Appliances integrate seamlessly into architecture.
  • Minimal visual disruption supports design continuity.
  • Performance becomes more important than appearance.
  • Acoustic comfort is essential—refrigeration operating around 38–39 dB.
  • Luxury is defined by how appliances make life easier, not how they look.

Invisible Induction and Architectural Integration

SKS is exploring cooktop technology that disappears completely into the countertop.

Implications:

  • Cooking surfaces no longer interrupt architectural surfaces.
  • Light-guided induction zones provide precision without visual clutter.
  • Appliances transition from objects into embedded infrastructure.
  • Product development includes multi-year concept validation cycles.

The Rise of the “Technicurean” Consumer

The Technicurean represents a growing demographic combining technological fluency with culinary passion.

Characteristics:

  • Values precision cooking and performance.
  • Expects seamless integration with digital ecosystems.
  • Prioritizes experiential quality over feature quantity.
  • Younger luxury consumers are accelerating this shift.

Purposeful AI: Technology That Anticipates Behavior

AI is being applied to solve practical problems rather than simply introduce novelty.

Examples:

  • AI-powered refrigeration anticipates usage patterns and adjusts cooling.
  • Oven cameras identify food and automatically adjust cooking parameters.
  • Remote monitoring allows users to supervise cooking from anywhere.
  • Automation reduces cognitive load and improves consistency.

Applicable Link:

  • LG ThinQ

Precision and Performance as the Foundation of Luxury

SKS emphasizes engineering performance alongside design integration.

Examples:

  • Induction ranges with 7,000-watt burners capable of boiling water in under a minute.
  • Column refrigeration producing clear craft ice.
  • Precision temperature management improves food preservation.
  • Technology enhances outcomes, not just convenience.

Collaborative Design as a Product Development Strategy

Designers directly influence final product form and function.

Process includes:

  • Design collective consultations.
  • Specifier surveys and feedback loops.
  • Prototype testing and iteration cycles.
  • Cabinet alignment, integration, and architectural consistency driven by designer input.

Full Home Automation and the Appliance Ecosystem

Appliances are becoming integrated nodes within larger home ecosystems.

Capabilities include:

  • Voice-controlled appliances.
  • Integrated lighting, HVAC, and appliance automation.
  • Recipe-driven automated cooking processes.
  • Unified control across multiple home systems.

The Invisible Kitchen: How Quiet Luxury and Behavioral Technology Are Redefining Appliance Design

For decades, luxury appliances were designed to be seen. Professional-grade stainless steel, oversized handles, and bold visual presence signaled performance and status. But today, the most important innovation in the luxury kitchen may be its disappearance.

Signature Kitchen Suite is helping lead a shift toward what it calls quiet luxury—a design philosophy where performance is paramount, but visibility is optional. The goal is no longer to showcase the appliance itself, but to integrate it so seamlessly into the architectural environment that it becomes invisible.

This shift reflects a deeper evolution in how luxury is defined. True luxury is no longer about visual dominance. It’s about effortlessness.

Concepts like invisible induction cooktops illustrate this transformation. By placing induction elements beneath the countertop surface, cooking becomes fully integrated into the architecture. When inactive, the kitchen appears uninterrupted. When active, subtle lighting indicates where heat is applied. The appliance becomes infrastructure.

This philosophy extends beyond aesthetics into performance and intelligence.

Artificial intelligence is now being used to anticipate user behavior and improve outcomes. Refrigeration systems can monitor usage patterns and adjust cooling cycles to maintain temperature stability. Oven cameras can identify food and automatically adjust cooking settings. These technologies operate quietly, improving consistency without requiring intervention.

Importantly, this innovation is not happening in isolation.

Events like KBIS provide critical real-world validation. Designers, builders, and specifiers offer immediate feedback, allowing manufacturers to refine products before full release. This collaborative approach ensures that innovation aligns with how kitchens are actually designed and used.

It also reflects the emergence of a new consumer profile: the Technicurean.

This user values precision, connectivity, and design equally. They are comfortable with technology but expect it to serve a clear purpose. They prioritize performance and integration over novelty. For them, the kitchen is not simply a functional workspace—it is part of a larger lifestyle ecosystem.

This shift is also generational. Younger homeowners have grown up with connected technology and expect seamless integration across devices. Appliances must function as part of a unified system rather than standalone tools.

The ultimate goal is not to add complexity, but to remove friction.

Automation, behavioral learning, and architectural integration all contribute to this objective. Appliances anticipate needs, simplify processes, and reduce cognitive load. They enhance experience without demanding attention.

In this future, the most advanced appliances will not announce themselves.

They will disappear.

And in doing so, they will redefine luxury—not as something you see, but as something you feel.