I’m Josh Cooperman and this is Convo By Design. Today, another look back at a fun and fantastic panel conversation from past design celebrations. This one, from La Cienega Design Quarters Legends 2019…
This conversation was recorded LIVE at the Circa Lighting showroom on La Cienega Blvd in 2019 . Here was the write up for it in the press materials… As any great designer will tell you, so of the best projects begin by throwing everything you think you know right out the window. Joanna Salz, Editorial Director of House Beautiful, gets three rule-defining designers, @MaryMcDonaldInc@SuzanneKasler@AEROStudios to admit some of their biggest challenges, their hardest earned triumphs , and those moments when, against all odds, they created some of their most spectacular work.
As someone who creates, produces and moderates panels, I can tell you first hand how hard it can be to try and craft a panel concept that hasn’t already been done a thousand times or is just another ho-hum idea. This concept was genius and one that I will try to riff off in the future. It was beautifully done and very well executed. Just for fun, I’m including the talk-up from the original episode.
Thank you Mary, Suzanne, Thomas and Joanna. Excellent work. Thank you LCDQ for allowing Convo By Design to present these incredible talks. Thank you CXD sponsors and partners, ThermaSol, Article Furniture, York Wallcoverings, Moya Living and Franz Viegener for your continued support. Of course, thank you for downloading, subscribing and listening to the show. Thank you for the emails of support and the guest submissions. I love them and it has allowed me to find some amazing talent to showcase. Please remember why you do what you do and for whom you do it. Designers, architects, artists, product designers, showroom managers, publicists, magazine editors, publishers, set decorators and everyone else that makes our industry stronger by the day, this show is for you. That’s why I do it. Thanks for listening. Be well, and take today first.
I’m Josh Cooperman and this is Convo By Design featuring another conversation form the WestEdge Design Fair’s 1st edition in Dallas, Texas from September 2022. This conversation is about Wellness in Design and features a strong panel covering ideas to consider right now for the near future and long term applications.
The concept of ‘healthy design’ is a constantly evolving idea as new technology comes to market and the ideas behind living healthy change. In years past, it was low off-gassing materials and VOC paints, then sleep chambers crafted for a high quality sleeping experience. As the pandemic continues to change the way we live, so has the idea that defines what it means to live a healthy lifestyle. Crafting luxury living both inside and out has become a universal goal to capture as much usable space while exploring ways to make that space perform in new ways. This conversation featuring Shelly Rosenberg, Philip Vanderford and Christina GarciaModerated by Brenda Houston. It is coming right after this.
Thank you Shelly, Christina, Phillipand Brenda for guiding us through this fantastic chat. Thank you WestEdge Design Fair and to all of you who came to the show. Thank you to CXD sponsors and partners, ThermaSol, Article Furniture, York Wallcoverings, Moya Living and Franz Viegener for your continued support. Of course, thank you for downloading, subscribing and listening to the show. Thank you for the emails of support and the guest submissions. I love them and it has allowed me to find some amazing talent to showcase. Please remember why you do what you do and for whom you do it. Designers, architects, artists, product designers, showroom managers, publicists, magazine editors, publishers, set decorators and everyone else that makes our industry stronger by the day, this show is for you. That’s why I do it. Thanks for listening. Be well, and take today first. |
I’m Josh Cooperman and this is Convo By Design remembering a friend, someone with whom I have collaborated since this show began 10 years ago either as a publicist that was booking her clients or as a contributor. We are remembering public relations pro, loyal friend, industry advocate and a truly wonderful person, Christine Anderson.
When I started Convo By Design, one of my first collaborators was Christine Anderson. She was working with Snyder Diamond, the shows first sponsor. Like everyone else in the design industry in 2013, Christine wasn’t really sure what a podcast was but that didn’t stop her from asking me how she could help or recognizing that this could be a tremendous platform for her clients. Since then, I had the privilege of getting to know Christine and while I really cannot imagine what the Southern California design and architecture community will be without her, I’m thankful that I got the opportunity to know and work with her.
Christine was, as I mentioned, a staunch advocate for her clients and more than that, she was a partner that brought new ideas, fresh perspective and always had a kind word when sometimes, that was what was really necessary.
In 2015, I was working with the WestEdge Design Fair in Santa Monica and had a huge install. A stage, sponsorship, designers, parties and I remember how Christine calmly worked with the whole team to make sure things went off with out a hitch. And they did. That was one of the things I will always remember about her was her willingness to jump in, roll up her sleeves and get to work.
I also mentioned that Christine was a show contributor. I think what I want to do is share those conversations with you so you can hear from Christine one last time. Her story. Her words. Her voice. I met Christine around 2009 and after starting the podcast, I thought she would make a perfect guest for the show. I was right. This episode 4 of the show, featuring Christine. You’ll hear from Christine , right after this.
After hearing Christine and getting a feel for her style, I wondered how her interview style might differ from mine? It differed greatly…which is why she made three subsequent appearances on the show.
This is Christine’s conversation with another great friend of the show and frequent guest, Laurie Haefele.
Finally, this is another one of Christine’s conversations with her good friend, Franchesca Garcia Marquez.
Christine just disappeared like a flash but her legacy lives on in the friends she’s made over the years and the work she’s done on behalf of her clients, her business partners and the relationships with friends. My hope is that those who didn’t get a chance to know Christine, well, now you do, a little bit. And for those who knew her, I hope hearing her voice, her laugh somehow brings you some solace and eases your pain if even for a few minutes. To her friends, co-workers, and I call them that even though she was the boss, I always thought of her as one of the team.. and family, I am so sorry for your loss.
Thank you for listening to the show. Thank you for allowing me a forum to share my grief and providing a place to celebrate Christine. Thank you to CXD partners and sponsors, ThermaSol, Moya Living, Franz Viegener, Article Furniture and York Wallcoverings for making this show possible. Now, more than ever, remember why you do what you do and for whom you do it. Be well, and until next week, take today first.
I’m Josh Cooperman and this is Convo By Design. Today, we are going back to the WestEdge Design Fair in Dallas, Texas with designer, Sherry Hayslip.
I have been working with the WestEdge Design Fair since I think 2015. I have been producing the panels and conversations since 2016 and as is the case every year it gets more challenging because I push myself to bring you designers you know, creators you don’t and topics that force you to think about the business and how it affects you and your impact on the business of design. I speak with creators who come from all walks of life and creative thought. Today, you are going to hear from my conversation with Sherry Hayslip, one of the most cerebral designers I know. By this, I mean that she puts more thought into the context of the design as it affects those who will be living with it. I would also say that she is also one of the most under-appreciated designers I know. She is an international talent, she is award-winning, she has Fortune 500 and celebrity clients, she works on a wide array of projects and styles and there is no shortage of press-coverage but in my opinion, she is in the conversation for one of America’s greatest talents. Hear her approach and you recognize that she is a special creative.
Thank you Sherry, WestEdge Design Fair and to all of you who came to the show. Thank you to CXD sponsors and partners, ThermaSol, Article Furniture, York Wallcoverings, Moya Living and Franz Viegener for your continued support. Of course, thank you for downloading, subscribing and listening to the show. Thank you for the emails of support and the guest submissions. I love them and it has allowed me to find some amazing talent to showcase. Please remember why you do what you do and for whom you do it. Designers, architects, artists, product designers, showroom managers, publicists, magazine editors, publishers, set decorators and everyone else that makes our industry stronger by the day, this show is for you. That’s why I do it. Thanks for listening. Be well, and take today first.
I’m Josh Cooperman and this is Convo By Design. Today, we are going back to the WestEdge Design Fair in Dallas, Texas with designer, Chad Dorsey.
I started Convo By Design in response to a complete lack of design focused content prior to 2012. When I started this show, it was to purposefully and thoughtfully transport you everywhere design was happening. That was even true until March 13, 2020. But since then, everyone with the latest smartphone provides some sort of coverage from every event known to man. My priority since day one was to bring this to you, packaged so you felt in some small way that you were actually there, experiencing it first hand. That is my commitment to you, I will keep doing that. And because of this, I have had to continually up my game because every day, there is a new podcast, digital video outlet or e-design platform producing more and more design focused content. I appreciate the challenge, it keeps me motivated. Is that weird?
Anyhow, I started a new extension of the show called Perspectives, featuring creatives who are doing things differently. This is one such conversation from the WestEdge Design Fair’s first edition in Dallas Texas in September 2022. This conversation is with interiors and product designer, Chad Dorsey.Chad has been on the show previously, back in 2019 when we caught up with him and his Lacienega Design Quarter, Legends installation. We reminisce a bit about that. This was so much fun.
For those interested in seeing some of Chad’s work or the video from this conversation, check the show notes for links. Enjoy, that is coming up right after this.
Thank you Chad, WestEdge Design Fair and to all of you who came to the show. Thank you to CXD sponsors and partners, ThermaSOl, Article Furniture, York Wallcoverings, Moya Living and Franz Viegener for your continued support. Of course, thank you for downloading, subscribing and listening to the show. Thank you for the emails of support and the guest submissions. I love them and it has allowed me to find some amazing talent to showcase. Please remember why you do what you do and for whom you do it. Designers, architects, artists, product designers, showroom managers, publicists, magazine editors, publishers, set decorators and everyone else that makes our industry stronger by the day, this show is for you. That’s why I do it. Be well, and take today first.
I’m Josh Cooperman and this is Convo By Design. I’m starting to get a bit more reflective than I have been in the past. At the end of 2022, I will have been hosting and producing Convo By Design for 10 years. No, really. And this is a very special episode. #400
These 10 years have really flown by. In part because this is my second career. My first was in broadcasting, for those who have been listening to the show for a while, I will spare you from having to hear the story again. Suffice it to say, a lot has happened in design and architecture since 2013. I think the industry looks and feels very different now than it did then.
Obviously, the last 3 years have been transformative, but even before the pandemic, the business was changing. In this episode, I want to share some of the incredibly talented people who have been on the show. I want to reshape some of their thoughts and ideas, share some of the places we’ve been over the past 10 years and take a look at the next 10. What will that look like for our business? So this is going to be a longer than usual episode because a lot has happened over the past 10 years and while I can’t cover it all here, I would like to share these ideas and excerpts from a few select interviews along the way. In no particular order and I don’t wish to leave anyone out, following are some of the things that really stuck with me along the way.
Before we get to some of the design talent, some thoughts on the future of the design business.
Remote Design – The pandemic sealed it. Remote design is a permanent part of the industry. That is not going to change. Designers are not realtors. Realtors work a “farm” or a specific territory. Designers and architects need not do that and because of that, should be looking beyond the traditional borders and boundaries to develop a new clientele. As we have been discussing and exploring through the Remote Design House – Tulsa, the future of remote and virtual design is rife with opportunity and peril alike.
Stellar Customer Service or Suffer the Consequences
New Product Discovery – Specification and re-specification has fundamentally changed.
Its so much fun to find new products. For me, that is the feel I get when I speak to new creatives. That is, those I have not yet spoken with. This first clip was from my conversation withJulian Lennon, who has entered a new chapter in his life with a new album and a new collection of photographs that are offered at RH through General Public, Portia de Rossi’s company that represents emerging artists. I really loved my chat with Lennon, here is what that sounded like.
I wanted to share another Lennon connection with you. This time, with art furniture designer, Dakota Jackson. Jackson has an incredible backstory starting with his family, who were magicians and this is Dakota telling the story of a desk he was commissioned to build for John Lennon by Yoko Ono.
Back to some lessons learned along the way…
You Must Market Your Brand – Take this to mean whatever you want, I have learned over time that since people hear what they want to hear, sometimes it is difficult to come to a universal conclusion. But I will be clear, if you want new or better clients, you must advertise or market your brand in better ways. Otherwise, and you are right in that ‘word of mouth’ can work, but if you are being shared client to potential client, you are still dealing with many of the same clients you wish to upgrade. Gone are the days when designers should be utilized for their knowledge base and trade discount. Designers are both creatives and futurists who solve the issues that most directly and deeply affect their clients. This is important. This is essential. This is valuable and requires proper compensation. There are virtual design services online that can provide designed spaces for $40 and there are “decorators” on Fiverr starting at $5. If this doesn’t concern you, it should. I’ll tell you a story, back in my broadcast days, I watched the radio and record industries lose control over the power to move music. First it was Napster, then social media, then Apple. Now, you can buy music online. When was the last time you bought an entire album? Unless you are into Vinyl, it has probably been well over a decade. The design business is no different. If a virtual design company can change the thought process as it relates to design from crafting curated and purposeful spaces to a simple space plan with furnishings that fit and in the right color palate, where does it end? It ends in devaluing the designer and I do this because I love what you do. Marketing you and your brand is crucial to the long term health of your design business and that of the industry.
Some designers who have paved their own way. Created a world around the design they create. One of those designers is the incomparable, Bunny Williams. Williams was always very clear in her focus and what her work and that of her firm means. She has always been crystal clear in her views on learning from others, I’ll let Bunny explain it.
From Bunny to another icon, Martyn Lawrence Bullard. I caught up with Bullard at the Lacienega Design Quarter Legends event in 2019. Martyn and his team were designing their showroom window to honor Tony Duquette. This provided him with an opportunity to get back to his theatrical roots and craft, in spectacular fashion. Fearless and fabulous. Listen.
Trade Groups, Media, Trade Shows, Manufacturers and Showrooms… Step Up – The past three years have been draining on all of us, but that is no excuse to stop trying to elevate. I conduct many post-conversation interviews after I stop recording for the show. I ask designers, artists, architects what they see in the business, what the experience has been like, day to day and what they need from industry resources. The number one response is better customer service. Sending out samples does not constitute customer service. Nor does calling on designers to see what projects they are working on. Customer service is answering the phone, returning an email within 24 hours, dropping a less important activity to find out where that chair is and when it will be delivered. Customer service is following up, proactively on damaged merchandise and if it can’t be fixed, replace it quickly, if it was discontinued, offer a suitable replacement or provide credit, again….proactively not reactively because designers don’t have the time to chase you down. Trade groups and trade shows, I get that it is about the per foot display, ticket and advertising revenue. And it should be, but I would challenge you to offer a deeper engagement, a better experience for those attending. There are some that do it right. Salone, Maison, WestEdge… But there are others who don’t put a great deal of pride into the experience of those who attend your events and I think there is a tremendous opportunity here. And media, ours is a billion dollar industry and as such, deserves a far more robust media platform. I have had a very good working relationship with the shelter publications over the years. It pains me to say this but it is time for you to step up your game. This is not directed at everyone… Bring back the contributors and editors. You can’t cover a diverse industry like ours with a handful of writers covering everything with fewer word and images on fewer pages of edit. Paper costs have caused some publishers to make difficult choices, cutting editorial staff and circulation. I encourage you to learn from radio and don’t allow digital to take all of your readers and advertisers. I am a tactile person, I love design magazines, I want you to be around for a very long time.
Diversity in Design, Cultural Recognition and Creative Attribution Is Inextricably Tied to the Business of Design… And that’s a good thing. It’s more work, it is. Knowing the back story of all the materials used in the work is a significant amount of work to document but it also provides an incredible opportunity to elevate the narrative of the work and the byproducts that make the sum of its parts.
In 2019, I produced a conversation at the WestEdge Design Fair. This was a fantastic conversation. Here’s a bit from that encounter. First you will hear from Brian Pinkett of Landry Design Group, then Brigid Coulter, Ron Woodson and Breegan Jane closing it out.
Rise of The Work Room. They are here to stay.
Wellness is the Most Important Function- It has become and inextricable part of design since March 13, 2020. It’s both incredible and stunning to attribute a major movement to a specific day, but the entirety of the US and the world can look back at the day the US closed. What happened next was a terrifying, confusing and disruptive time during which the pandemic taught all of us that our homes were not designed to function in times of universal turmoil. Following that, the creative community does what it always does and looks for ways to fix problems. These fixes came in the way of functional redesigns, rethinking what “home” is and how it can better serve those living there. Wellness in design… Air, water, sound, experience. These four concepts represent a wholesale change in design thinking, and location thinking as well.
In Southern California, it was March 13, a Friday and I thought if this is going to happen, might as well get it all down to see what we can learn from it. I started a series called, Designing for Disaster. The next two clips feature guests form that series. First up is
Thomas Kliggerman who shares a personal story of being locked down while in the midst of designing his own personal new home.
Joe Berkowitz joined me for an episode of Designing for Disaster and shares some truly valuable design advice about space planning and ways to keep everything in scale.
It would be a mistake not to mention that while all this is going on, we were all worried about catching this new virus. Worried about our friends and family dying from it and this podcast kept me connected to the design industry. My friends, old and new. Being confined to a small beach bungalow in Southern California wasn’t completely horrible. As a matter of fact, the connection with my family during this time is something I will forever cherish. The uncertainty was awful. But, I was home with my family and through this show I was able to keep the conversation going. I hope it was useful for you too.
Throughout the pandemic, actually before and most certainly after, wellness has been at the top of every priority list. Because of that and because I so appreciate my partnership with ThermaSol, I want you to hear from Mitch Altman,
DIEM – 2014 with Roman Alonso partner with Commune Design and Mayer Rus, West Coast Editor of AD talking about the creative freedom that California, and more specifically Los Angeles offer creatives. Moderated by Mallery Roberts Morgan. This conversation was a simple creative comparison between New York and Los Angeles. What is so interesting about this, to me, is that as you listen, it is a binary conversation about cultural and artistic relevance in the United States. I enjoyed listening back to this conversation from 2014 and I hope you do as well. A look back at the halcyon days between the turmoil of the great recession and civil war. Before a global pandemic and record setting financial and business disruption. A time when we could afford to have a simple conversation about who does it better.
Loved listening back to that but at the same time, while it seems so long ago, it really wasn’t. But some things have changed. The design fly-overs have emerged as a place where some factors have converged at an important time. Designers who are doing incredible things in Oklahoma, Colorado, Kentucky and Texas. Speaking of Texas, I was so fortunate to have a conversation with friend Kyle Bunting who invited some of his friends, Lauren Rottet, Jan Showers and Fern Santini for a really fun conversation about design in the lone star state. Here is what that sounded like.
Susan Ferrier… On achieving the shared desires of her clients. She first wants to understand desire and then listens to gain nuance.
The Architects… I have had the opportunity to speak with some of the greatest architecture minds working today. Here are just a few, Roger Seifter from Robert AM Sterns Architects talking about aSouthern California John L. Woolf home and the thoughtful, loving restorative process that goes into all their projects. This is a distinguished list and in no particular order, except that their ideas are exquisite and their work is the physical manifestation of this ideas for all to see and a lucky few to enjoy. They include, Paul McClean, Dan Brunn, Woods & Dangaran and Jamie Bush
Thank you, All as well as those not included in this episode for taking some of your time to share your story. Your stories are what make American design and architecture true art form.Special thanks to CXD sponsors and partners ThermaSol, Moya Living, York Wallcoverings, Franz Viegenr and Article Furniture. Thank you for taking some time out of your busy schedule to listen to Convo By Design. I produce this show for you. Those in the design industry to hear what others are doing and hopefully provide you with some inspiration to do that thing you do. Remember why and for whom you craft and create. Please subscribe to the show so you don’t miss an episode, you can find us everywhere you get your favorite podcasts. Thank you, have a great week and take today first. -CXD