Explore the life, philosophy, and creative process of a designer whose global upbringing and eclectic career shaped the essentialist approach of Commune Studio. From Caracas to Los Angeles, from fashion to interior design, he shares how formative experiences, partnerships, and a pursuit of quality have defined both a firm and a design philosophy centered on purpose, craft, and essential beauty. This is the April, 2026 Convo By Design Icon Registry episode featuring our newest inductee, Roman Alonso presented by Pacific Sales Kitchen and Home.
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Alonso grew up in Caracas, Venezuela, experiencing both urban and rural life; early road trips fostered observational skills and appreciation for simplicity. You heard him on the show in 2025 where he told his story. Moved to Miami in 1978, then Boston for college (BU, class of 1987), followed by New York and eventually Los Angeles.
Worked across fashion, publishing, and editorial (including New York Times Magazine and a publishing venture with Lisa Eisner).
Early exposure to high-quality design and aesthetics shaped design sensibilities. He later was part of a team that formed Commune.
Influences on Design
Latin American upbringing emphasized simplicity, rustic charm, and authentic beauty.
Exposure to fashion (Isaac Mizrahi), PR, and the Pressman family shaped understanding of color, detail, and quality.
Personal journey included absorbing lessons from diverse experiences rather than formal design training.
Product and Collection Development
Starts with identifying gaps or problems in the market (e.g., linear sconces, bathroom accessories).
Combines functional necessity with craftsmanship and subtle aesthetics.
Collaborates closely with partners (like David at Remaine) to maintain quality, usability, and accessibility.
Every product is prototyped and tested in real projects before public launch.
Personal Philosophy and Values
Stoicism: focus on controlling what is controllable and striving for virtue.
Commitment to fairness, thoughtful creation, and ethical production.
Imposter syndrome acknowledged as a persistent aspect of creative life.
Approach prioritizes listening to clients, understanding needs, and curating experiences rather than self-expression alone.
Evolution of the Firm
Studio evolved from a small, highly collaborative team to a large firm, then deliberately scaled back to maintain culture and creative flexibility.
Growth now pursued through products, partnerships, and retail rather than studio expansion.
New England designer Nicole Hirsch explains how the interior design profession evolved from service provider to brand identity, why craftsmanship still matters in a digital-first world, and how historic architecture shapes modern living.
Since launching her firm, Nicole Hirsch, principal of Nicole Hirsch Interiors, has witnessed—and helped shape—the transformation of the interior design profession. What was once a service-driven industry has evolved into one defined by recognizable brands, signature aesthetics, and curated storytelling. For Hirsch, success today requires far more than talent; it requires clarity of voice, visual identity, and trust built through consistency.
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Drawing from her marketing background, Hirsch has developed a design philosophy rooted in timeless, demure, and textural interiors that balance modern functionality with historical reverence. Working throughout Boston and New England, she specializes in full-scale renovations and new construction projects that preserve architectural heritage while adapting homes for contemporary family life.
In this conversation, Hirsch breaks down the realities of running a luxury design firm—from managing client expectations and navigating scope creep to understanding the evolving role of social media and editorial publishing. She also offers insight into the technical craftsmanship behind her work, revealing how thoughtful details—from custom millwork to concealed functionality—shape both the user experience and the visual narrative of a home.
The Evolution of the Designer-as-Brand
How the industry shifted from service provider to identity-driven brand
Why visual consistency builds trust and attracts aligned clients
The strategic influence of Hirsch’s marketing background
Signature Style vs. Personalization
Developing a recognizable aesthetic without creating repetitive projects
The role of neutral palettes, layered textures, and timeless composition
Why clients seek designers for perspective rather than replication
The Craftsman Approach to Interior Design
Designing beyond furnishings and décor
Full architectural collaboration including:
Millwork planning
Custom elevations
Stone and material specification
The growing expectation for designers to function as technical project leaders
Designing Within Historic New England Architecture
Working within strict preservation parameters in Boston neighborhoods
Balancing modern family living with architectural authenticity
Integrating contemporary amenities into historic shells
A refined exploration of white kitchen design featuring advanced stone fabrication and layered material detailing.
🔗 https://www.nicolehirschinteriors.com
Miller Hill Road
A family-focused basement renovation highlighting creative ceiling articulation and flexible living spaces for a household with four children.
🔗 https://www.nicolehirschinteriors.com
The Weston Addition
A spa-inspired primary suite featuring a dramatic three-sided glass and steel shower enclosure and integrated wellness-driven design.
🔗 https://www.nicolehirschinteriors.com
Key Takeaways
The modern interior designer must operate as both creative and brand strategist.
Signature style attracts aligned clients but must remain flexible enough to personalize every project.
High-level design now requires deep technical knowledge and full collaboration with architecture and construction teams.
Historic architecture demands restraint, respect, and thoughtful modernization.
Editorial press increasingly favors comprehensive renovation storytelling over single-room reveals.
Invisible functional details often define exceptional design quality.
Bold Vision, Grounded Leadership, and the Relentless Pursuit of Purpose. In this deeply personal and strategic conversation, Corey Damen Jenkins shares the discipline, resilience, and intentional leadership behind his rise—from knocking on 779 doors to building a global design brand rooted in humility, creativity, and purpose.
Corey Damen Jenkins is widely recognized for his exuberant interiors—fearless color, rich materiality, and a joyful sense of aspiration. But behind the visual confidence is a disciplined leader, strategic thinker, and resilient entrepreneur who built his career through persistence, focus, and unwavering belief in his purpose.
In this conversation, Jenkins reveals the principles that guide both his creative and business decisions. His “toy box philosophy” of time management emphasizes prioritization and clarity, while his belief in editing—removing distractions in both design and business—ensures that his work remains intentional and impactful.
Jenkins also shares the realities behind his success, including rejection, intellectual property challenges, and the pressures of leading a growing global brand. From licensing partnerships and product design to publishing and team building, every decision reflects his long-term commitment to protecting creative integrity and building something meaningful.
More than a story of success, this is a conversation about purpose. Jenkins explains how staying grounded, hiring with intention, and embracing humility have allowed him to build not just a celebrated design firm, but a life aligned with creativity, impact, and service.
Key Themes and Insights
Purpose-Driven Career Transformation
Transitioned from automotive corporate buyer to interior designer after a layoff.
Launched his firm during the 2008 recession—one of the most challenging economic periods.
Persistence defined his early career, including knocking on 779 doors to secure his first major client.
The Toy Box Philosophy: Strategic Time and Energy Management
Prioritize the most important commitments first.
Apply discipline to protect creative energy and focus.
Editing is essential in both design execution and business leadership.
Editing as a Creative and Business Discipline
Great design is as much about restraint as expression.
Strategic clarity requires removing distractions and excess.
Focus strengthens creative voice and brand identity.
Leadership Through Humility and Intentional Hiring
Values humility, integrity, and character over pure talent.
Builds teams based on trust, collaboration, and shared values.
Leadership grounded in humility creates resilience and longevity.
Protecting Creative Vision Through Licensing and IP Strategy
Strategic licensing partnerships expand reach while protecting creative authorship.
Collaboration with global brands strengthens business stability.
Intellectual property protection is essential in today’s copy-driven market.
Designers as Emotional and Strategic Partners
Designers serve as advisors, therapists, and trusted confidants.
Design has emotional, psychological, and lifestyle impact.
Interiors shape not only how spaces look—but how people live and feel.
Corey Damen Jenkins:
“Success requires focus. You have to put the big priorities in first.”
“Rejection isn’t failure—it’s part of the journey.”
“Humility keeps you grounded and makes you a better leader.”
“Design isn’t just about beauty. It’s about transformation.”
“I didn’t just want a career. I wanted a purpose.”
Purpose Before Prestige: Corey Damen Jenkins on Building a Life—and Career—by Design
Corey Damen Jenkins has built a career defined by bold interiors, fearless creativity, and unmistakable confidence. But the true foundation of his success isn’t aesthetic—it’s discipline, humility, and purpose.
Long before his work appeared in books, product collections, and design publications, Jenkins faced the uncertainty of reinvention. After losing his corporate job, he committed fully to interior design, launching his firm during one of the most volatile economic periods in recent history. The early days tested his resolve. He knocked on 779 doors before securing his first major client—a defining experience that shaped his perspective on perseverance and belief.
Today, that same discipline informs every aspect of his work. Jenkins approaches both design and leadership with intentional focus. His “toy box philosophy”—prioritizing the most important commitments first—guides how he manages his time, his studio, and his creative energy. Editing, he believes, is essential not only to great interiors but to building a meaningful business.
As his influence has grown, Jenkins has expanded into licensing, publishing, and product design, carefully selecting partnerships that align with his values and protect his creative voice. Yet despite his success, he remains grounded in humility—a principle he considers essential to leadership, growth, and longevity.
For Jenkins, interior design is more than aesthetics. It is emotional, personal, and transformative. Designers shape how people experience their homes and their lives.
His journey serves as a reminder that meaningful success isn’t defined by visibility or recognition. It’s defined by purpose, resilience, and the courage to pursue a creative life with intention.
Beyond Technology: The New Design Frontier of Integration and Experience. Recorded live at CEDIA Expo 2025, Dan Ferrisi of EmeraldX and Caitlin Stewart of Leon Speakers explore how integration is evolving from technical infrastructure into a design-driven discipline—where storytelling, collaboration, and intentional product design define the future of connected environments.
Integration X Design: Why the Future of Connected Living Depends on Collaboration
At CEDIA Expo 2025, two parallel conversations revealed a shared reality: the future of technology in the built environment will be defined not by innovation alone, but by integration—and integration, increasingly, is a design discipline.
Dan Ferrisi, Group Editor for EmeraldX, has a front-row seat to the evolution of the integration industry. Through his editorial leadership and involvement in industry events, he sees a clear shift underway. Integrators are no longer viewed simply as technical specialists installing equipment at the end of a project. Instead, they are becoming essential collaborators—professionals who shape how people experience their environments through sound, light, security, and automation.
This evolution mirrors what Caitlin Stewart sees from her position at Leon Speakers. The Ann Arbor-based manufacturer has built its identity around a simple but powerful premise: technology must serve design. Rather than forcing architecture to accommodate equipment, Leon develops audio and concealment solutions that complement materials, finishes, and spatial intent.
For Stewart, the challenge isn’t technical—it’s cultural. Designers have historically minimized or hidden technology in order to preserve aesthetic integrity. The opportunity now is to create products that belong within the design language of the space itself.
Trade shows like CEDIA play a vital role in accelerating this transformation. They provide a platform where manufacturers, integrators, media, and designers can align around shared goals. They foster dialogue, education, and partnership—critical ingredients in a rapidly evolving ecosystem.
The message from both conversations is clear: integration is no longer about devices. It is about experience. And the professionals who understand how to merge technology with design intention will define the future of connected living.
Innovation Under Pressure: Prefab, Modular, and the Future of Resilient Design Under Pressure. Architecture is evolving faster than ever, driven by natural disasters, technology, and client expectations—but how do designers balance innovation with risk, regulation, and lifestyle priorities? Josh Cooperman hosts an unfiltered conversation with Drew Davis, Brian Pinkett, Aaron Neubert, and Joseph Dangaran about prefabrication, modular construction, client programming, and the challenges of rebuilding communities in fire- and flood-prone regions. From the Palisades to Paris, they explore how architecture must adapt—or risk falling behind.
1. Introduction and Context
Host introduction: Josh Cooperman, Convo By Design.
Acknowledgements: Kim Gordon Designs (venue), Pacific Sales Kitchen & Home (sponsor and industry supporter).
Why the discussion matters: natural disasters as a case study in architecture’s evolving role.
Personal anecdote: Josh’s wildfire experience in 1983 highlighting the urgency of resilient design.
The Phoenix Effect: Designers and Architects Lead the Innovative Rebuild of Fire-Impacted LA. An impassioned panel featuring William Hefner, Jamie Rummerfield, and Gwen Sukeena discusses architectural preservation, fire-resilient design, and community-driven efforts to shape a more thoughtful, resilient Los Angeles in the wake of the devastating wildfires.
The panel, moderated by Kelly Phillips Badal (Los Angeles Editor for Luxe Interiors and Design), focused on the challenges and innovative opportunities arising from the need to rebuild communities—specifically Altadena and the Palisades—after the recent devastating wildfires. The core themes were architectural preservation, fire-resilient building, and community collaboration.
The Power of Preservation and Moving Homes (Gwen Sukeena):
Interior designer Gwen Sukeena shared her deeply personal and compelling story of losing her own Altadena home to the fire and, determined to avoid building a “soulless” new structure, decided to save and move a 1910 Craftsman bungalow marked for demolition.
The process was grueling, taking less than three months and costing approximately $400,000 (including move, deconstruction, and foundation work), saving about one-third of the cost of a new build.
A significant finding revealed the house was originally built by the Milwaukee Building Company (later Meyer and Holler), known for iconic LA structures like Grauman’s Chinese Theater and the Egyptian Theater.
Regulatory Advantage: Moving a pre-existing home allows it to be considered a remodel, exempting it from current Title 24 energy codes, which saves costs but requires creative fireproofing solutions (e.g., underneath shingles).
Architectural Legacy and Community-Driven Guides (Jamie Rummerfield):
Designer Jamie Rummerfield, co-founder of Save Iconic Architecture (SIA), detailed the initial community response and the need to combat “soulless box” tract homes during the speedy rebuild phase.
In collaboration with the Design Leadership Network (DLN), SIA created a pattern language book called the Golden California Pattern Book.
This field guide documents and celebrates the distinct eras that shaped Southern California living (Spanish Revival, Colonial Revival, California Modern, Cali Card), serving as a free resource for the public to understand and reference authentic regional design.
The initiative launched recently at a town hall and is available online as The New California Classics.
Fire Resilience and Replicating Character (William Hefner):
Architect William Hefner (Studio William Hefner), a fifth-generation Californian, emphasized the goal of building fire-resilient structures that still maintain the character clients lost.
His firm contributed plans to Case Study 2.0, focusing on variety, constructability, and designing for fire resistance using modern materials.
Solutions involve deep dives into materiality, such as using fiberglass-reinforced concrete that mimics subtle wood texture without serving as kindling, and designing eaves that do not trap embers.
He detailed a client who, after losing their 20-year-old California Italian Mediterranean Revival house, insisted on rebuilding it exactly as it was, underscoring how architecture is key to identity and emotional recovery.
Concerns and Future Outlook:
Panelists expressed concern about the upcoming explosion of building activity leading to opportunism (“land grabs,” unchecked development) and a lack of mindfulness regarding neighborhood character and streetscapes.
The creative community’s response has been impressive, with architects and designers creating resources like the Foothill Catalog (in Altadena) and the New California Classics to provide high-quality, approachable options for rebuilding.
The panel explored the intersection of natural and man-made materials in landscape design, highlighting the balance between aesthetic, sustainability, and functional concerns. Participants discussed how interior and landscape designers borrow nature to create cohesive environments, including outdoor “rooms” and hardscape features softened with plantings. Material selection — stone, metal, glass, composite decking, and synthetic turf — was debated, with attention to local sourcing, durability, environmental impact, and client expectations. The panel also emphasized the sensory experience of landscapes, touching on sight, sound, smell, and taste, and how design can evoke memory and emotion. Sustainability, fire safety, maintenance, and longevity were recurring themes, particularly in the adoption of synthetic materials that mimic natural ones while reducing environmental or upkeep costs.
Borrowed landscape: Using surrounding natural colors and textures to inform material choices in hardscape design.
Softening hardscape: Plantings and layered design to maintain depth without overwhelming the property.
Context-appropriate material selection: Stone, metal, glass, gravel, and concrete chosen according to environment, use, and climate.
Trend toward natural imperfection: Broken edges, less precision, biophilic design responding to a highly digital, precise world.
Sustainability tensions: Balancing natural and synthetic materials for longevity, cost, and environmental impact.
Synthetic decking and recycled composites: TimberTech and similar products for durability, low maintenance, and fire safety.
Artificial turf considerations: High-use areas, water savings, lifespan, recycling challenges.
Sensory-driven design: Sight, sound, smell, and taste incorporated into landscapes for holistic human experiences.
Childhood memory and emotional recall: Design that evokes personal sensory memory for users.
Fire and climate constraints: Materials must meet modern safety and insurance standards.
This program explores the collision of tariffs, sustainability, design business acumen and shifting client expectations, offering a roadmap for navigating the volatility of the 2026 design landscape. Recorded live at Design Hardware in Los Angeles, I gathered a panel of industry leaders to dissect the economic and social forces shaping interior design as we head into 2026. Featuring Eva Hughes (Black House Beige), Shelly Sandoval (The Lauzon Collective), Rachel Grachowski (RHG Architecture), and Priya Vij (Hapny Home), the conversation confronts the “chaos” of the current market—from tariff-induced supply chain disruptions to the critical shortage of skilled labor.
The discussion pivots from the technical challenges of “designing for disaster” and uninsurability to the creative opportunities found in circular economies and intentional sourcing. The panelists argue for a shift away from “fast fashion” interiors toward a “friendliness” of durability, prioritizing materials that pass the “grandparent test” of longevity. Ultimately, the episode emphasizes that in a volatile market, the most valuable currencies are transparency, deep vendor relationships, and educating clients on the true cost of craftsmanship.
The “Friendliness” of Durability: A move toward “legacy” materials—like solid brass hardware and high-quality hardwood—that age gracefully and avoid the landfill, countering the disposable nature of current trends.
Supply Chain as Design Driver: How tariffs and stock volatility are forcing firms to adopt “high-low” budgeting and pre-purchase models (buying and storing materials early) to protect projects from price surges.
Designing for Disaster: The reality of rebuilding in fire-prone zones (like Altadena and the Palisades) is driving a demand for non-toxic, fire-resistant materials and a “circular economy” approach where building products can return to the earth safely.
The Labor Crisis: A candid look at the “graying” of the trades; as master craftsmen retire without a new generation to replace them, the industry faces a loss of institutional knowledge and execution capability.
Intentionality Over “Modern”: The panel discusses abandoning vague buzzwords like “wellness” and “modern” in favor of deep-dive mood boarding and psychological profiling to align client expectations with reality.
Thank you, Eva, Rachel, Shelly and Priya for taking the time to share your thoughts. Thank you to my incredible partner sponsors; Pacific Sales Kitchen and Home, TimberTech and Best Buy. Their sponsorship of Convo By Design allows me to seek out sublime design, stories from beyond the work itself and showcase unique personalities chasing new ideas and changing the way we think about design and architecture.. And present it to you so please give them an opportunity on your next project.
Thank you for listening and sharing this journey of ours. 2026 marks thirteen years of constant publication of the podcast with over 700 interviews and three million downloads, streams, and listens.Please keep those guest suggestions coming as well as thoughts about where you would like the show to record live. Convo By Design at Outlook and on Instagram, Convo X Design, with an “X”.
Thanks again for listening, until next time, be well, focused and driven so you can rise above the chaos. -CXD
This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects.
In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal.
Show Topics / Outline:
Early Influences
Growing up in NYC, next to an architect’s modernized Victorian townhouse.
Father’s role on the Art Commission (Design Review Commission) and early exposure to civic architecture.
Walking through the Metropolitan Museum during new wing constructions and its impact.
Philosophy of Context and Streetscape
Importance of buildings as parts of streets rather than standalone monuments.
Learning from historic architecture and urban fabric.
Balancing preservation with creative reinterpretation.
Firm Origins and Approach
Founding Peter Pennoyer Architects in 1990, NYC and Miami.
Learning along the way; responding to each commission individually.
Miami as a freer design environment vs. New York’s strict urban constraints.
Design Inspirations and Innovation
Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows).
Classical architecture as a living, evolving language.
Integrating modern functionality with traditional forms.
Key Projects
Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional.
French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality.
New England House: Rebuilding a landmarked site with respect to site and history.
Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration.
Architecture and Society
Lessons from pandemics and historical health-driven design.
Flexibility in modern living: home and work blending, privacy, and adaptability.
The balance of aesthetics, comfort, and livability in contemporary classical design.
Process and Collaboration
Importance of team and long-term partnerships in shaping projects.
Working with interior designers and artisans to achieve cohesive spaces.
Creative problem-solving under structural, site, and regulatory constraints.
Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice.
Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing.
Origin Stories and Industry Appreciation:
The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis).
Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.”
The 80/20 Rule of Entrepreneurship:
A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work.
Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent.
Infrastructure and Skill Development:
Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.”
Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice.
Branding and Storytelling:
Effective messaging must be authentic and focus on an idea bigger than the work itself.
Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.”
Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations.
Future Proofing and Resilience:
AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it.
* **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.**
* **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.
