Category Archives: CEDIA

SHM Architects LIVE from Dallas | 690 | The Analog Fortress: Why Craft and Critical Thinking Stand Firm Against the AI Tide

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Nick McWhirter, Hans Hermann, and the multi-disciplinary team at SHM Architects break down their firm-wide rollout of new AI tools, the indispensable value of university-level design fundamentals, and why physical material libraries remain the ultimate defense against digital replication.

In this episode, I visit with SHM Architects in Dallas, Texas, to examine the real-world friction points shaping the modern design landscape. SHM’s Adrianna Taylor and Clodagh Ryan alongside Design Principals Nick McWhirter and Hans Herrmann discuss the firm’s recent rollout of AI driven tools sparking a candid panel debate on where automation ends and human artistry begins.

The discussion spans from academics—evaluating how post-pandemic students mistake software outputs for actual critical thinking—to the tactile reality of the firm’s analog office environment, where hand drawings and material libraries reign supreme. The team also navigates the metaphysical nature of architecture, addressing how design must tackle modern security and unprecedented regional climate swings—such as Texas’s erratic freeze-thaw cycles—without compromising on beauty and craft.

  • The AI Rollout — Swapping Production for Creativity: SHM Architects is actively rolling out access to Krea, an AI platform designed to eliminate front-end production “time sucks.” The goal is not to cut overall design hours, but to give billable time back to architects for curation, editorial storytelling, and high-level conceptualizing.
  • The Creative Backlash and App Bloat: While the firm embraces AI for administrative efficiency and quick visual communication for clients who struggle with spatial rendering, interior design specialists express caution. There is a strong resistance against continuous, automated iteration (“spinning the wheel”) in favor of deliberate, human-led limits.
  • The “TurboTax” Fallacy in Academics: Moving from an academic background to full-time practice, the panel notes that early-career designers often face a competency gap. Having software that generates a beautiful rendering does not make someone an architect, just as owning TurboTax does not make one a CPA. Grounding talent in analog fundamentals ensures they have the capacity to critically vet AI “hallucinations.”
  • The Metaphysical vs. Commodity Product: The firm actively resists the culture of “ordering a product and gluing it to a wall” to solve design problems. True bespoke design lies in taking readily available, off-the-shelf components and assembling them in mathematically beautiful, unexpected ways to create an atmospheric, one-of-one reality.
  • Climate Change Re-Writing Landscape Spec Sheets: On the landscape architecture front, the team faces immediate, harsh realities. Erratic Texas weather—shifting from intense 110°F summer stretches to unprecedented hard freezes—means hardscape stones are popping and plant species that thrived a decade ago are no longer viable. Specifying for durability now requires constant, real-time feedback loops with regional nurseries and stone suppliers.
  • Overlapping Tech in Vendor Relations: Manufacturer reps are aggressively introducing their own proprietary in-house AI rendering and product-placement modeling programs. However, a professional friction point is emerging: multi-disciplinary design firms prefer to keep those workflows centered within their own agnostic design software rather than using segmented vendor applications.

Applicable Links & Resources

  • Explore the custom residential portfolio and philosophy of the panel at SHM Architects.
  • Discover the creative, real-time generation and upscaling toolset used by the firm at Krea AI.
  • Research the latest advancements in resilient cladding and outdoor engineering via James Hardie and TimberTech.

The Curation of Atmosphere: Protecting Professional Discernment in an Automated Era

The modern architectural studio has become a battleground between the efficiency of the pixel and the truth of the atom. As the leadership team at SHM Architects outlines in this conversation, the rapid integration of artificial intelligence platforms like Krea represents a massive operational inflection point. For a business model that fundamentally sells time as its primary commodity, the allure of outsourcing front-end production, administrative tasks, and rapid client-facing ideation to algorithmic models is undeniable. Yet, beneath the enthusiasm for newfound studio bandwidth lies a deeper, pro-to-pro anxiety regarding the preservation of critical thinking, professional discernment, and historical craft.

The core tension of the automated shift does not rest on whether the technology functions, but on who is operating the prompt. In architectural education and early-career training, a dangerous dependency loop has emerged. When software can instantly bridge the gap between a rudimentary concept and a highly polished, photorealistic rendering, the vital phase of internal struggle is completely bypassed.

True architectural competency is rooted in critical curation—the capacity to dissect a visual output, stress-test it for structural feasibility, and identify algorithmic hallucinations. If a young designer relies on digital generation before mastering the hard, analog mechanics of hand drafting, scale, and detailing, they risk becoming passive consumers of an algorithm’s logic rather than master builders.

This preservation of craft is precisely why forward-thinking firms refuse to abandon the physical sensory experience. Despite the presence of high-end digital modeling tools, the modern design process must remain anchored in a tactile reality. A room lined with physical fabric swatches, hand-sketched elevations, real metal samples, and dynamic stone specimens acts as an essential counterweight to digital abstraction.

Architecture is fundamentally a metaphysical pursuit; it is the curation of human atmosphere, safety, and emotion. You cannot specify an atmospheric experience out of a catalog, nor can you download a product to resolve complex societal challenges or severe climate shifts.

This reality is most acutely visible on the landscape architecture front, where design directly interfaces with a volatile natural ecosystem. In regions like Dallas, extreme climate shifts—moving from punishing triple-digit summer heatwaves to sudden, catastrophic hard freezes—have completely broken traditional specification templates. Materials and plant typologies that were considered bombproof a decade ago are structurally failing and dying today. Resolving these real-world systemic issues requires deep, localized, human-to-human networks between designers, regional nurseries, and structural engineers.

Ultimately, artificial intelligence is merely a sharper medium, not a substitute for architectural intellect. The true value of a prestige design firm does not lie in its ability to generate a thousand rapid iterations at the click of a button. It rests entirely on the seasoned, human intuition required to look at a mountain of digital options, draw a definitive line, and choose the singular, beautiful, and permanent truth.

Convo By Design Icon Registry | 681 | HMC Architects

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In an un-siloed world where public spaces face evolving threats, Kirk Rose and Sergio Lechuga detail how intentional design, community trust, and “invisible layers” protect people without building prisons. This is only a part of what makes HMC Architects a people-focused firm and one built for the future. he Convo By Design Icon Registry is presented by Pacific Sales Kitchen & Home.

In this follow-up conversation, I attempt to anchor a deep dive into the changing nature of safety and security in architectural design. Kirk Rose (Healthcare Practice Leader at HMC Architects) and Sergio Lechuga (Director of Interior Design at HMC Architects).

The dialogue builds upon a previous conversation to explore how architects, acting as true futurists who design structures to last 75 to 150 years must proactively engineer spaces for unthinkable modern threats. From emergency room protocols to K-12 campus layouts and civic centers, Kirk and Sergio break down how rigid, intrusive security (like airport-style metal detectors) can erode human experience and mental well-being. Instead, they champion an approach of subtle, “porous” architectural layers and operational human protocols. The trio bridges these heavy commercial insights with residential realities, concluding that real safety relies heavily on human awareness, technological adaptation, and the ultimate luxury: a connected community. And this is just partly why the entire HMC Architects firm are inductees for the month of August, 2026 in Convo By Design Icon Registry presented by Pacific Sales Kitchen & Home.

  • Architects as Futurists vs. Designers: Josh establishes that while interior designers typically plan for 5-to-25-year cycles (allowing for aesthetic refreshes), architects must project safety, utility, and durability 100+ years into the future.
  • The Psychology of Security: Walking through metal detectors or staring through barred windows drastically alters a child’s or a patient’s state of mind. Sergio explains how HMC organizes K-12 buildings to act as a natural perimeter courtyard, eliminating the need for aggressive fencing while maintaining clear sightlines and controlled points of access.
  • The Fallibility of the Metal Detector: Kirk highlights a counterintuitive healthcare trend: many public hospitals are actively removing physical metal detectors. Because weapons can be bypassed or thrown over gates, facilities rely instead on roving security, trained staff, and strict internal “back-of-house” zoning accessible only by keycard.
  • The “Aleatory Space” & Community Trust: Drawing on an architectural concept of un-owned public property (aleatory space), the guests argue that the true front line of residential security isn’t just an automated floodlight or a ring camera—it is genuine rapport and old-fashioned communication between neighbors.
  • High-Tech Human Interventions: Kirk shares sophisticated backend systems used in modern maternal wards, such as infrared infant abduction systems paired with “delayed egress” alarms. These systems demonstrate that effective security is always a blend of automated tech and rapid human operational protocol.
  • Security as the New Ultimate Luxury: Pre-pandemic design focused heavily on air, water, and sound quality. Today, Josh and the guests observe a market evolution where invisible, seamless security infrastructure has officially shifted from an afterthought to a core luxury expectation.
  • Featured Architecture Firm: Learn more about regional planning, K-12 innovations, and evidence-based environment modeling at HMC Architects.

Architecture of Home Impacts the Psyche, Building Environments for Personal Evolution | 679 | Overcoming Obstacles with Julie Hardridge of Architexture Interiors

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Julie Hardridge, founder of Architexture Interiors, brings a lifelong passion for history, craftsmanship, and design to every project. She began her academic journey at the Savannah College of Art and Design on scholarship before transferring to New York University, where she studied Architectural History and Decorative Arts with a minor in Urban Planning. Her studies, combined with time spent abroad in Italy and France learning from master artisans, shaped her distinctive design philosophy rooted in tradition, artistry, and innovation.

While the design world often prioritizes the “perfect” visual, this conversation dives into the structural and psychological foundations of creating a home. From the early stages of a career in Savannah and New York to the intricate details of a Miami penthouse, we explore how historical preservation, material intelligence, and even “imposter syndrome” shape the spaces where we live.

The Designer’s Identity Crisis: Even with decades of experience and degrees from institutions like SCAD and NYU, established professionals still grapple with imposter syndrome. The feeling of “not being there yet” is often exacerbated by the inflated realities presented on social media.

Archaeology in Design: Modern design is frequently an exercise in archaeology—digging into the history of a structure and the personal backstories of its inhabitants to create a cohesive narrative.

The Invisible Value Proposition: A significant portion of a project’s success lies in managing what the client doesn’t see: logistical pivots, fixing manufacturer errors (like ruined leather on a custom chair), and mediating between contractors and vision.

The “Jewelry” of the Room: Lighting is framed as the ultimate emotional regulator. The transition from harsh recessed lighting to personalized, AI-driven scenes and art-deco fixtures can fundamentally change how a person experiences their own home.

AI and Hyper-Personalization: The future of custom environments lies in “recognition technology,” where a home’s lighting, sound, and temperature automatically adjust based on which specific family member enters the room.

SCAD (Savannah College of Art and Design): A foundational influence on the technical training for historic preservation and architectural drafting.

NYU Gallatin School of Individualized Study: Where the “forced reading culture” and study of great books helped bridge the gap between architectural history and philosophical design.

Lutron Lighting Systems: A cornerstone for creating “scenes” that allow homeowners to transition their environment from high-energy productivity to soft, elegant “candlelight” modes.

CEDIA (Custom Electronic Design and Installation Association): The go-to resource for understanding how smart home technology and integrators work alongside designers to build proactive environments.

Pinterest as a Sourcing Tool: Not just for “inspo,” but a legitimate deep-dive tool for finding global artisans, unique hardware, and vendors that aren’t found in traditional design centers.

Convo By Design June 2026 ICON Parkin Architects | 671 | Redefining the Architecture of Incarceration: Healing Over Hardship

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In January, you heard from Rebecca MacDonald and Kyle Basilius, principals at Parkin Architects, …Parkin is a Canadian, employee-owned, award-winning architectural practice with roots dating back to the 1940s. Founded and established in Toronto, expanded to Ottawa, and Vancouver, the firm specializes in designing purposeful, beautiful, and functional buildings. Our commitment to collaboration has earned us a reputation for excellence, bringing clients’ visions to life through thoughtful, impactful design. With a focus on social impact, we take pride in creating spaces that are accessible, inclusive, and welcoming to all. Not my words, theirs.

Creating environments that positively impact lives is their vision

Their Mission… To foster collaboration, partnerships and the sharing of knowledge to build better communities. They design innovative solutions to promote positive and enduring social change. They empower their team to design meaningful and enriching environments. They cultivate a sustainable business model as the foundation to lead initiatives that positively impact lives. That is powerful.

To celebrate, we are having a conversation with Robert Boraks and Richard Huot of Parkin Architects, the likes of which you have probably not heard before. Justice architecture. Yeah, prisons, jails, facilities that are created to keep people in. But you might be surprised by what you hear.

Justice by Design: Redefining the Architecture of Incarceration

Healing Over Hardship

While prison architecture is often associated with “locking people up,” modern justice design is pivoting toward rehabilitation, reintegration, and community connection. This episode explores how shifting the physical environment from fortresses to “healing centers” can reduce stress for both inmates and staff, ultimately lowering recidivism rates and serving the best interests of society.

Key Points

  • The Purpose of the Typology: Architecture must follow function. If the goal of a facility is rehabilitation rather than pure punishment, the design must reflect that through “soft” materials, natural light, and open programming.
  • The “Normalization” of Space: Incorporating elements like drywall (as seen in the Rankin Inlet project) instead of concrete, and providing views of nature, helps de-escalate tension and improve the mental health of residents and correctional officers.
  • Technology as a Barrier-Breaker: Advances in AI and electronic tracking may eventually reduce the need for physical “hard” barriers like barbed wire, allowing facilities to blend more seamlessly into the community.
  • The “Triage” Model: Modern facilities are increasingly being viewed as stabilization points to address the high rates of mental illness (70% in Canada) and homelessness among the incarcerated population.
  • Reframing the Narrative: The architects argue for viewing justice facilities through the lens of: “How would I want my loved one treated if they were here?”
  • Parkin Architects: The firm featured in this episode, specializing in justice, healthcare, and institutional design.
  • Rankin Inlet Men’s Healing Facility: A landmark project discussed for its use of “soft” architecture and lack of perimeter fencing to foster a healing environment.
  • The “Normalization” Principle: A concept in correctional philosophy stating that life inside should resemble life outside as much as possible to prepare for reintegration.
  • Michel Foucault: The philosopher referenced regarding the “Carceral Archipelago” and the similarities between schools, hospitals, and prisons.

Reimagining the “Hard” Box: The Purpose of Typology

In traditional architectural circles, the “prison” typology has long been defined by its permanence and its posture of punishment. Historically, these structures were designed as “hard boxes”—windowless, concrete monoliths intended to separate the “other” from society. However, as discussed in the latest Convo By Design, architects Richard Huot and Robert Boraks are challenging the very foundation of this design philosophy. The fundamental question is no longer just “how do we keep people in?” but rather, “What is the purpose of this place?”

When a facility is designed strictly for punishment, it often fails at its unstated but essential goal: public safety. If 70% of those entering the system suffer from mental illness or substance abuse, a “hard” environment only serves to exacerbate trauma. By shifting the typology toward “Healing Centers,” architects are utilizing evidence-based design to lower the temperature of incarceration. This means replacing oppressive materials with softer finishes and ensuring that the physical layout supports programming like trades training or farming. By defining the purpose as rehabilitation and reintegration, the architecture stops being a cage and starts being a tool for societal health.

The Normalization of Space: Breaking the Fortress Mentality

One of the most striking revelations in modern justice architecture is the “Normalization” principle. This concept suggests that if you treat an individual like an animal in a cage, they will likely behave like one. Conversely, if you provide an environment that mimics the outside world—with natural light, acoustic control, and “normal” windows and doors—stress levels drop significantly for both residents and staff.

Take the Rankin Inlet Men’s Healing Facility as a primary example. Built in the Canadian North, this facility famously lacks a perimeter fence and was constructed using drywall rather than indestructible concrete. The result? A dramatic decrease in destructive behavior and a surge in staff morale. When a space feels like a school or a library rather than a fortress, the stigma of incarceration is reduced. This “soft” approach doesn’t just benefit the incarcerated; it creates a safer work environment for correctional officers, who are the “true lifers” of the facility. By normalizing the space, we prepare individuals for the day they walk back into a grocery store or a community park, ensuring they aren’t entering a world they no longer recognize.

Technology as a Catalyst for Change

As we move further into the 2020s, technology is poised to render the traditional “fortress” prison obsolete. We are entering an era where AI-driven monitoring, facial recognition, and biometric tracking can provide security without the need for literal iron bars. Architects are now looking at a future where a facility can be integrated into the fabric of a city—perhaps even as a mixed-use development—because the “containment” is digital and psychological rather than just physical.

Technology allows for predictive safety measures. AI can analyze movement patterns and biometric data (like heart rate or body temperature) to alert staff to rising tensions before an incident occurs. This shift allows for more “open” environments where individuals can move freely within a secure digital envelope. Furthermore, technology facilitates a “triage” model of justice, where data helps identify mental health needs or housing instability the moment someone enters the system. As Robert Boraks noted, we may reach a point where we ask: Do we even need prisons in their current form? By leveraging technology, we can move away from “warehousing” humans and toward a more precise, data-driven method of social support and community protection.

Rebuilding the Dream | 664 | The State of SoCal Architecture with Leo Marmol & Ron Radziner

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I sat down with Ron Radziner and Leo Marmol to dig into why building in Southern California feels like an uphill battle and how we can actually fix it.

After their talk at WestEdge, I caught up with Ron and Leo to process everything discussed. We’re at a major inflection point in Southern California, and I wanted to know how their perspective has shifted since they started back in ’89. We dove into the “fucking NIMBYs,” the skyrocketing costs of construction, and why our current zoning laws are essentially a slow-motion economic disaster. From the lessons of the Palisades fires to the potential of prefab, we explored what it actually takes to build a sustainable community when the deck is stacked against you.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

The Cost of Inequality: Ron shared his deep worry about the growing gap between the middle class and the ultra-wealthy, and how rising construction costs are making it nearly impossible to provide housing for anyone in between.

Zoning is the Real Bottleneck: We agreed that the talent and desire to build are there, but we lack the political will to let architects do their jobs. Our current planning and zoning laws are the primary hurdles to building quickly and affordably.

The Density Myth: Leo pushed back hard on the idea that density is the problem. He pointed out that 72% of our residential land is locked into single-family homes, which simply can’t support the housing volume we need.

Stopping the Sprawl: We talked about the need to stop sprawling into high-risk wildfire zones like Riverside County and instead focus on density and infill within the urban core.

Limits on Community Vetoes: While community input matters, Leo argued there has to be a point where the litigation stops. We can’t let individual voices stall essential progress like bike lanes and sustainable housing forever.

The Prefab Opportunity: With so many similar lots needing to be rebuilt in the Palisades and Altadena, Ron sees a massive opening for high-quality prefab construction to get people back into homes faster.

Lessons from Lortondale: I brought up my move to Tulsa and the Lortondale community—a whole neighborhood of mid-century modern tract homes that are still intact, in demand, and haven’t been commodified out of reach. It’s proof that mass-produced architecture can have a soul and stay accessible.

Applicable Elements and Links

Marmol Radziner: https://www.marmol-radziner.com/

WestEdge Design Fair: https://www.westedgedesign.com/

Lortondale, Tulsa: https://www.lortondale.com/

California Coastal Commission: https://www.coastal.ca.gov/

California ADU Handbook: https://www.hcd.ca.gov/policy-and-programming/accessory-dwelling-units

CEQA Overview: https://wildlife.ca.gov/Conservation/CEQA

The Ride Along CEDIA Expo | 662 | Integration, Illumination, and the Future of the Connected Home

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From the show floor at CEDIA Expo 2025, three distinct voices reveal an industry in the midst of transformation—where technology, design, and business are converging in new and unexpected ways. What emerges is not a story about gadgets, but about integration at every level: systems, teams, and ideas. The future of the home is being shaped as much by collaboration and communication as by innovation itself.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

Jason Knott, Hagan Kappler, and Bob Schuppe each bring a different lens to the evolving world of residential technology, exploring how integrators, designers, and architects must align to meet rising expectations around performance, aesthetics, and long-term value.

Jason Knott | D-Tools

Integration Over Innovation
The industry has shifted from breakthrough moments (CDs, DVDs, early automation) to iterative refinement.
https://www.d-tools.com

Lighting as the Entry Point
Lighting design is now the gateway for integrators to engage at the earliest stages of a project.
https://www.lutron.com
https://www.ketra.com

Early-Stage Collaboration
Integrators must be involved during architectural planning to avoid conflicts with structure, HVAC, and design intent.
https://cedia.org

The Designer–Integrator Language Gap
Misalignment between aesthetics and performance leads to inefficiencies and compromised outcomes.

“Wall Acne” and Invisible Technology
The push to hide visible tech (switches, speakers, controls) has created a sub-industry of concealment solutions.
https://www.framemytv.com
https://www.futureautomation.net

Business Software as Competitive Advantage
End-to-end platforms improve efficiency, project management, and profitability (~13% increase).
https://www.d-tools.com/system-integrator
https://www.d-tools.com/cloud

AI in Integration (Early Stage)
AI is being applied to proposal generation and security analytics, though much of the market is still in hype phase.

Resistance to Change
Legacy workflows (Word, Excel) persist despite clear operational disadvantages.

Designing for Reality
Client preferences, budget, and compromise often override ideal technical execution.

Hagan Kappler | Daisy

National Integration Platform
Scaling a fragmented industry through acquisition and brand unification.
https://daisyco.com

Consistency Across Multiple Residences
Clients expect identical user experiences across homes in different locations.

Recurring Revenue Model
Quarterly service visits transform integrators from project-based vendors into long-term partners.

Builder/Designer-Centric Business Model
Majority of work driven through relationships with architects, builders, and interior designers.

Purchasing Power & Market Influence
Scale enables stronger relationships with manufacturers and influence over product development.

Industry Consolidation Trend
Integration is following other trades (HVAC, pest control) toward aggregation and higher valuations.

Workforce Development & Labor Shortage
Critical shortage of technicians is limiting industry growth.

Women in Integration
Expanding the talent pool through apprenticeship programs and leadership pathways.
https://cedia.org/education

Education Pipeline Development
Outreach to high schools and partnerships with manufacturers to build awareness of integration careers.

Client Lifecycle Expansion
Shifting from one-time installs to ongoing service, upgrades, and data-driven engagement.

Bob Schuppe | Resolute Design Group

Lighting as the New Frontier
Lighting has become the defining category in modern integration.
https://www.lutron.com
https://www.ketra.com

Decline of Traditional Recessed Lighting
Shift from large can lights to small aperture, modular, and precision lighting systems.

Integrator as Technology Guide
Role evolving into advisor/translator—helping clients discover what’s possible.

Authenticity vs. Aesthetic Perfection
Designers removing tech elements from photos raises questions about transparency in design.

Invisible but Functional Technology
Technology should disappear visually while remaining fully accessible and high-performing.

Reliability Over Innovation
“Bulletproof” systems are more valuable than bleeding-edge solutions that may fail.

Engineering-Driven Approach
Performance, redundancy, and consistency are core to successful system design.

Blurred Lines Between Trades
Increasing overlap between electricians, designers, builders, and integrators.

Manufacturer–Integrator Feedback Loop
Experienced integrators play a key role in shaping product development.

Audio Nostalgia & Tangibility
Resurgence of vinyl, CDs, and physical media reflects desire for tactile experiences.
https://www.sonos.com
https://www.mcintoshlabs.com

Emotional Connection to Technology
Technology is not purely functional—it shapes memory, identity, and experience.

Integration as a Discipline, Not a Layer
Technology must be embedded from the beginning of the design process—not added later.

Collaboration as Competitive Advantage
The most successful projects are built on shared ownership between designers, architects, and integrators.

Aesthetics vs. Performance Tension
Balancing clean design with technical requirements remains the central challenge.

Standardization vs. Customization
Clients want both highly personalized spaces and consistent experiences across properties.

The Rise of Service-Based Models
Recurring engagement is replacing one-time project delivery.

Technology Disappearing Into Architecture
The end goal is seamless integration—where tech enhances space without calling attention to itself.

Focus Lighting + Grade : Illuminating the Experience: The Invisible Art of Modern Lighting | 656 | Beyond the Switch: Why Modern Design Demands a Lighting Narrative

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From high-end residential “wealth” to AI-responsive environments, top designers discuss why lighting is the most under-recognized—yet essential—element of the built environment.

Lighting is often the ghost in the machine of interior design: when it’s perfect, you don’t notice it; when it’s wrong, it’s all you can see. In a wide-ranging discussion featuring architectural lighting experts and residential designers, the conversation shifts from the utility of “turning on the lights” to the high-stakes world of experiential design.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

For firms like Focus Lighting and their partners like GRADE, the challenge lies in the nuance of the environment. Whether it’s the high-octane spectacle of the Times Square ball or the restrained elegance of a Chelsea penthouse, the philosophy remains the same: lighting should highlight architectural moments and art without revealing the source. This “invisible” approach is what separates a standard renovation from a truly bespoke residence.

The dialogue also touches on the psychological divide between “rich” and “wealthy” clients. While some desire flashy, obvious fixtures, the most sophisticated projects utilize layers of light—integrated into millwork, hidden in suede-pedal ceiling features, or tucked behind undulating panels—to create a sensory experience that feels natural and inevitable.

Looking forward, the industry is on the cusp of a technological revolution. We are moving toward responsive homes where AI recognizes individual inhabitants, adjusting the lighting plan to their specific preferences and moods in real-time. As designers push into new frontiers like luxury yachting and “Zoom-ready” home offices, the goal remains human-centric: using innovation not just because we can, but to make life better through the deliberate application of light.

Today, you are going to hear from Focus Lighting’s, Mike Cummings and partners of theirs in GRADE NY’s Edward Yedid and Thomas Hickey. Were talking about lighting and how the skilled application in design makes a difference in not just beauty, performance but quality of experience.

Core Concepts:

  • The Power of Layers: Effective lighting isn’t about one bright source; it’s about a “team” of layers (decorative, accent, and task) working in tandem.
  • The “Wealthy” Aesthetic: High-end design is shifting away from flashy fixtures toward “restrained” lighting where the source is hidden, but the effect is transformative.
  • Collaboration is Mandatory: The most innovative solutions—like lighting art with tiny bronze heads or illuminating glass tables with “water droplet” fixtures—come from the friction between a designer’s vision and a lighting engineer’s technical skill.
  • The Future is AI-Responsive: We are moving toward a “switch-less” world where homes utilize motion sensors and machine learning to anticipate a resident’s path and preference.
  • Residential vs. Hospitality: In hospitality, the light source is often a celebrated feature; in residential, the goal is for the lighting to disappear into the architecture.

Resources & Applicable Elements

  • Focus Lighting: An architectural lighting design firm known for projects ranging from Times Square to private luxury residences.
  • GRADE NY: Since GRADE’s founding in 2004, it has been our belief that integrating architecture and interior design from the outset creates the most beautiful, balanced and cohesive solutions.
  • Lutron Systems: A leader in lighting control and automated shading solutions mentioned as a “hook” for homeowners entering the world of smart design.
  • Carpenters Workshop Gallery: Mentioned for their innovative, reactive light fixtures that respond to sound and motion.
  • KBIS (Kitchen & Bath Industry Show): The premier event for kitchen and bath design professionals.

The Highlight Reel

  • “If someone hasn’t used a lighting designer before, they ask us why we need one. If someone has used one before, they can’t wait to use them again.” — Eddie
  • “Lighting design is a double-edged sword. The better job I’m doing, the less you appreciate it.” — Michael
  • “Rich people are flashier—they want to see the light fixture. Our clients are wealthy… to them, this is just their world.” — Thomas
  • “I can come to your house… and like a doctor, diagnose why you don’t like [the lighting] and then use those words to create a new design.” — Michael
  • “You never hear anybody say ‘no’ in New York, because somebody else will say ‘yes’ right behind you.” — Eddie
  • “We’re not lighting designers. We’re definitely not structural engineers… when we push the boundaries of our design, we want to have teammates who can say, ‘Oh, I’ve never done that before. Let’s figure out a solution together’ instead of ‘No.'” — Thomas

CEDIA Expo & CIX – The Ride Along: Part Five | 653 | Dan Ferissi + Caitlin Stewart | Integration X Design: How Technology, Media, and Product Innovators Are Shaping Connected Living

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Beyond Technology: The New Design Frontier of Integration and Experience. Recorded live at CEDIA Expo 2025, Dan Ferrisi of EmeraldX and Caitlin Stewart of Leon Speakers explore how integration is evolving from technical infrastructure into a design-driven discipline—where storytelling, collaboration, and intentional product design define the future of connected environments.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Integration X Design: Why the Future of Connected Living Depends on Collaboration

At CEDIA Expo 2025, two parallel conversations revealed a shared reality: the future of technology in the built environment will be defined not by innovation alone, but by integration—and integration, increasingly, is a design discipline.

Dan Ferrisi, Group Editor for EmeraldX, has a front-row seat to the evolution of the integration industry. Through his editorial leadership and involvement in industry events, he sees a clear shift underway. Integrators are no longer viewed simply as technical specialists installing equipment at the end of a project. Instead, they are becoming essential collaborators—professionals who shape how people experience their environments through sound, light, security, and automation.

This evolution mirrors what Caitlin Stewart sees from her position at Leon Speakers. The Ann Arbor-based manufacturer has built its identity around a simple but powerful premise: technology must serve design. Rather than forcing architecture to accommodate equipment, Leon develops audio and concealment solutions that complement materials, finishes, and spatial intent.

For Stewart, the challenge isn’t technical—it’s cultural. Designers have historically minimized or hidden technology in order to preserve aesthetic integrity. The opportunity now is to create products that belong within the design language of the space itself.

Trade shows like CEDIA play a vital role in accelerating this transformation. They provide a platform where manufacturers, integrators, media, and designers can align around shared goals. They foster dialogue, education, and partnership—critical ingredients in a rapidly evolving ecosystem.

The message from both conversations is clear: integration is no longer about devices. It is about experience. And the professionals who understand how to merge technology with design intention will define the future of connected living.

CEDIA Expo & CIX – The Ride Along: Part Four | 647 | Jason McGraw, Dale Sandberg & Jim Garrett

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This week on the show, you’re going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. Were going back for more conversations from the show.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audio-visual, networking, and integrated systems. Its mission is to advance the home technology industry through education, certification, advocacy, and networking. Members include integrators, designers, manufacturers, and consultants who shape the connected environments we live and work in.


CEDIA Expo is the industry’s largest annual event for residential technology professionals. With hundreds of exhibitors, educational sessions, live demos, and global networking opportunities, it’s where new ideas and innovations in smart home and AV integration take center stage.

The Commercial Integrator Expo (CIX), co-located with CEDIA Expo, focuses on commercial integration technologies—from conferencing and IT infrastructure to building automation and emerging AV solutions—bringing together commercial integrators, IT pros, designers, and tech managers.

Jason McGraw | Group VP and Show Director, CEDIA Expo / CIX

  • Scope of the Show: McGraw details the scale of CEDIA Expo 2025, featuring over 350 exhibitors and immersive demo rooms that showcase integrated audio, video, and control systems.
  • Integration Meets Design: Discussion centers on the critical partnership between integrators and the design-build community (interior designers, architects, builders). McGraw emphasizes that technology—ranging from AI and energy management to lighting—must be a foundational element of the design process, not an afterthought.
  • The Business Case: Designers are encouraged to view integrators as essential trade partners, similar to electricians or plumbers, to better service clients and protect home networks.

Dale Sandberg | Product Manager for Electronics, Sonance

  • Aesthetic Performance: Sandberg discusses Sonance’s philosophy that sound should support the design of a space rather than dominate it. The focus is on blending high-fidelity performance with discreet aesthetics.
  • New Innovations: Highlights include the compact UA Series amplifiers designed to fit behind displays or in tight spaces, and the integration of professional-grade Blaze Audio amplifiers into the Sonance family.
  • Outdoor Living: The conversation covers the growing trend of outdoor entertainment, where amplifiers and speakers are used to create immersive environments in backyards and outdoor kitchens.

Jim Garrett | Senior Director of Product Strategy, Harman Luxury Audio Group

  • Hidden Technology: Garrett addresses the challenge of eliminating “wall acne” through invisible speakers and design-integrated solutions that do not compromise acoustic performance.
  • Pandemic Influence: The discussion explores how the pandemic shifted focus toward outdoor living and unconventional entertainment spaces, including garages and multi-generational gaming setups.
  • Brand Portfolio: Insights into the product strategies for Harman’s luxury brands—JBL, Revel, Mark Levinson, and JBL Synthesis—and the importance of gathering direct feedback from integrators to drive R&D.

Links & Resources

Show Topics & Outline

  • CEDIA Expo 2025 Snapshot
    • Denver, Colorado Convention Center
    • 350+ exhibiting brands, 100+ conference sessions, 115 manufacturer trainings
    • Demo rooms showcasing integrated audio, video, and control systems
  • The Wave Effect of Trade Shows
    • Innovation as unseen currents shaping the industry
    • Ideas incubated at CEDIA spreading across markets and returning as trends
  • Integration Meets Design
    • Town hall insights with CEDIA’s Daryl Friedman & NKBA’s Bill Darcy
    • Bridging integrators with interior designers, kitchen & bath professionals, and architects
    • Untapped opportunities in collaborative smart home projects
  • Technology as a Design Driver
    • AI, energy management, lighting trends, and seamless AV systems
    • Why technology must be discussed at the start of design projects
    • Case studies: motorized shades, outdoor AV, invisible speakers, custom veneers
  • Outdoor Living & Luxury Spaces
    • Kitchens and backyards as multi-hundred-thousand-dollar investments
    • Expanding living spaces through technology
    • Luxury demo rooms and high-performance home theaters
  • Why Designers Should Be Here
    • Missing out on competitive advantages without CEDIA exposure
    • Seeing products in person vs. static web images
    • Real examples of design-centric AV solutions and invisible tech
  • The Business Case
    • Designers need integrators just as they need electricians, plumbers, and fabricators
    • Protecting networks and ensuring cybersecurity in the home
    • Service and maintenance as part of the client experience
  • Looking Forward
    • Progress and serendipity at trade shows
    • Extending collaboration with KBIS and IBS (Orlando, 2026)
    • Building lasting bridges between integrators and designers

Links & Resources

  • CEDIA Expo
  • Commercial Integrator Expo
  • NKBA – National Kitchen & Bath Association
  • KBIS – Kitchen & Bath Industry Show

Dale Sandberg on Sonance, New Electronics, and Designing for Sonic + Aesthetic Experience

Dale Sandberg, new Product Manager for Electronics at Sonance, shares how the company is blending high-fidelity performance with discreet design solutions, introducing amplifiers and loudspeakers that elevate both sonic and aesthetic experiences in residential and commercial spaces.

At his first CEDIA Expo, Dale highlights Sonance’s latest innovations, from compact UA Series amplifiers designed to disappear behind displays to Blaze Audio’s professional-grade amplifiers now integrated into the Sonance family. With a philosophy that sound should enhance the design of a space rather than dominate it, Sonance is shaping how integrators and designers deliver immersive, comfortable experiences both indoors and out.

  • Guest: Dale Sandberg, Product Manager for Electronics, Sonance.
  • Background: from pro audio to Sonance, less than one year with the company.
  • Context: first CEDIA Expo experience, excitement about Sonance’s direction.

New Product Highlights

  • Loudspeakers
    • High Output Series (professional side).
    • Wedge speaker for outdoor/architectural blending.
    • Re-engineered Power Pipe subwoofers for stronger low-end performance.
  • UA Series Amplifiers
    • Compact two-channel models (UA-125, ARC-enabled versions).
    • Mountable behind TVs, under tables, or in tight spaces.
    • Features T-slots for stacking/mounting other gear.
    • Energy-efficient design with minimal heat output.
  • Blaze Audio Amplifiers
    • Sonance acquisition of Blaze Audio brand (Pascal, Denmark).
    • Range from 60W per channel up to 400W bridged.
    • Full DSP capability, rack-mountable, UL-rated.
    • Outdoor applications via weather-rated cases.

Design & Integration Perspective

  • Compact electronics give designers freedom to hide gear while maintaining performance.
  • Balancing performance and aesthetics: sound follows the design, not the other way around.
  • Example: background music at parties that fills space without overwhelming conversation.
  • Outdoor living trend: amplifiers and speakers enabling outdoor kitchens, theaters, and entertainment spaces.

Company Ethos & Philosophy

  • Mission: deliver complete audio solutions—amplification, processing, and speakers.
  • Philosophy: the sonic experience should support the aesthetic experience of a home or space.
  • Growth vision: expand residential dominance while building commercial presence.
  • Takeaway: not just about volume—it’s about creating the right experience.

Jim Garrett | Harman Luxury Audio

Jim Garrett on Harman’s Audio Innovations, Hidden Tech, and Pandemic-Inspired Entertainment

Jim Garrett, Senior Director of Product Strategy and Planning at Harman Luxury Audio Group, shares how the company balances high-performance audio with design aesthetics, explores emerging opportunities in outdoor and unconventional home entertainment, and highlights why integrator feedback is vital to shaping future products.

From invisible speakers to immersive home cinema solutions, Jim Garrett takes listeners behind the scenes of Harman’s engineering and R&D process, discussing product development for brands like JBL, Revel, Synthesis, and Mark Levinson. He explains how the pandemic inspired new entertainment spaces, how technology can be seamlessly integrated into interiors, and why CEDIA Expo remains an essential hub for innovation, collaboration, and awareness in the custom electronics industry.

  • Guest: Jim Garrett, Senior Director of Product Strategy & Planning, Harman Luxury Audio Group.
  • Role: Oversees product roadmap, development direction, and exhibition strategy.
  • Context: Recorded in Volkswagen ID.Buzz at CEDIA Expo 2025.

CEDIA Expo 2025 Overview

  • Largest booth shared with parent company Samsung.
  • Opportunity to engage integrators directly and gather actionable feedback.
  • Importance of listening to installation professionals to improve products.

Product Strategy and Brand Focus

  • Harman Luxury Audio Group brands: JBL, JBL Synthesis, Revel, Mark Levinson.
  • Focus at Expo: JBL Synthesis for home cinema and immersive audio.
  • Solutions include invisible speakers, wall/ceiling installations, and custom home audio products.

Balancing Performance and Aesthetics

  • Challenge: high-performance products that are visually unobtrusive.
  • Goal: eliminate “wall acne” with invisible or design-integrated speakers.
  • Inspiration drawn from evolution in lighting design to minimize visual clutter.

Engineering and R&D

  • Harman’s science-based approach: performance must meet visual and acoustic demands.
  • Innovation includes weatherproof outdoor speakers and displays for bright sunlight.
  • Teams challenged to create high-fidelity systems that integrate seamlessly into homes.

Expanding Entertainment Spaces

  • Pandemic influence: growth of outdoor living and unconventional entertainment areas.
  • Multi-generational engagement: home theaters, garages, patios, bathrooms, and gaming setups.
  • Flexibility of audio/video systems allows new experiences across the home.

Integration and Awareness

  • Educating interior designers, architects, and end users about hidden tech.
  • Raising awareness of capabilities beyond audio: lighting, shades, HVAC, security integration.
  • Emphasis on simplifying life at home while elevating performance and experience.

The Ride Along Part 3: Dan Ferrisi of EmeraldX and Joe Picarrilli of RoseWater Energy | 642 | Connected Worlds, Design, Technology, and the Future of Integrated Living

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Recorded live from CEDIA Expo 2025, this two-part episode of Convo By Design explores how technology, design, and infrastructure are converging to reshape the way we live. From the evolving role of integrators to the growing importance of energy resilience, the conversation examines what it takes to design spaces that are intelligent, responsive, and future-ready. Featuring insights from EmeraldX’s Dan Farrisi and Rosewater Energy founder Joe Piccirilli, this episode connects strategy, storytelling, and engineering into a single, forward-looking narrative.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Two conversations, one shared theme: the future of the built environment depends on collaboration, foresight, and systems thinking. From CEDIA Expo’s show floor to the electrical panel itself, this episode explores how design, technology, and infrastructure must evolve together.

This two-part episode of Convo By Design brings listeners inside CEDIA Expo 2025 for a wide-ranging discussion on where design, technology, and integration are headed—and why collaboration across disciplines has never been more important.

The first conversation features Dan Farrisi, Group Editor for EmeraldX, who joins the show from the show floor to discuss the evolving role of trade events and the growing convergence between design and integration. Farrisi explains how CEDIA has become more than a technology showcase—it’s now a critical meeting ground for designers, integrators, manufacturers, and educators navigating a rapidly changing industry.

He outlines how integrators are no longer simply installers but partners in shaping outcomes. As residential and commercial systems increasingly overlap, the conversation shifts toward experience design—how lighting, audio, controls, and infrastructure work together to support how people live, work, and interact. Farrisi also emphasizes the importance of storytelling, education, and advocacy in helping professionals communicate value in a crowded and often misunderstood marketplace.

The discussion then transitions to the second interview, featuring Joe Piccirilli, founder and CEO of Rosewater Energy. With a career spanning more than five decades—from building Sound Advice into a public company to founding AVAD and later Rosewater—Piccirilli brings a deeply technical and philosophical perspective to the conversation.

At the center of his work is a deceptively simple idea: most technology failures begin with power. Piccirilli explains how unreliable power, poor grounding, and inconsistent quality undermine even the most sophisticated systems. His solution, the Rosewater Hub, was developed to address these issues at the panel level—providing seamless backup, surge protection, and power conditioning in a single, engineered platform.

The conversation explores how energy resilience has become essential to modern living. From medical equipment and remote work to safe rooms and climate-related disruptions, power stability is no longer optional. Piccirilli explains how his engineering-first approach led to solutions designed not for convenience, but for certainty—systems that work when everything else fails.

Together, the two conversations form a complete picture of where the industry is heading. Farrisi frames the cultural and professional shift happening across design and integration, while Piccirilli provides the technical foundation required to support that shift. The result is a compelling look at how thoughtful design, reliable infrastructure, and interdisciplinary collaboration are shaping the next generation of built environments.

Part One: Dan Farrisi – CEDIA Expo & Industry Convergence

  • First impressions from CEDIA Expo 2025
  • Why trade shows still matter in a digital-first world
  • EmeraldX’s role in connecting disciplines
  • Integrators as experience partners, not installers
  • Residential and commercial technology overlap
  • Education, advocacy, and storytelling as industry drivers
  • The future of collaboration between designers and technologists

Part Two: Joe Piccirilli – Engineering Resilience

  • Early career and the founding of Sound Advice
  • Lessons from entrepreneurship and distribution
  • Discovering the real problem: power quality
  • The engineering logic behind Rosewater Energy
  • Panel-level energy management and backup systems
  • Designing for medical, safety, and critical-use environments
  • The role of resilience in future home design
  • Why engineering thinking matters more than ever

Dan Farrisi, Group Editor for EmeraldX, joins Convo By Design from CEDIA Expo 2025 to share insights on the convergence of design, technology, and integration. He discusses the role of trade shows in shaping industry collaboration, the unique challenges integrators face, and the growing overlap between residential and commercial applications. Farrisi also explores why storytelling, education, and advocacy are critical to the future of connected experiences.

Recorded live at CEDIA Expo 2025, this episode highlights how the integration industry is evolving beyond technology into holistic experience design. Dan Farrisi explains EmeraldX’s role in connecting professionals across disciplines, the importance of dialogue between designers and integrators, and how new applications—from smart homes to immersive environments—are redefining the industry.

  1. First Impressions at CEDIA 2025
    • Energy and innovation at the show floor.
    • Why CEDIA remains a barometer for industry health.
  1. Role of EmeraldX
    • How EmeraldX curates and amplifies industry conversations.
    • Trade shows as hubs for education, networking, and advocacy.
  1. Integration Beyond Tech
    • Moving from installer to outcome-driven partner.
    • Why integrators need to collaborate earlier in design projects.
  1. Residential + Commercial Crossovers
    • Lessons from commercial AV shaping residential expectations.
    • Case studies in immersive experiences and security applications.
  1. Challenges & Opportunities
    • Standards, interoperability, and client education.
    • The importance of storytelling in communicating value.
  1. Looking Ahead
    • The role of integrators in shaping future living spaces.
    • EmeraldX’s vision for connecting industries through shared dialogue.

Links & Resources