Explore the life, philosophy, and creative process of a designer whose global upbringing and eclectic career shaped the essentialist approach of Commune Studio. From Caracas to Los Angeles, from fashion to interior design, he shares how formative experiences, partnerships, and a pursuit of quality have defined both a firm and a design philosophy centered on purpose, craft, and essential beauty. This is the April, 2026 Convo By Design Icon Registry episode featuring our newest inductee, Roman Alonso presented by Pacific Sales Kitchen and Home.
Designer Resources
Pacific Sales Kitchen and Home. Where excellence meets expertise.
TimberTech – Real wood beauty without the upkeep
Shelter Republic – Request your membership invitation
Alonso grew up in Caracas, Venezuela, experiencing both urban and rural life; early road trips fostered observational skills and appreciation for simplicity. You heard him on the show in 2025 where he told his story. Moved to Miami in 1978, then Boston for college (BU, class of 1987), followed by New York and eventually Los Angeles.
Worked across fashion, publishing, and editorial (including New York Times Magazine and a publishing venture with Lisa Eisner).
Early exposure to high-quality design and aesthetics shaped design sensibilities. He later was part of a team that formed Commune.
Influences on Design
Latin American upbringing emphasized simplicity, rustic charm, and authentic beauty.
Exposure to fashion (Isaac Mizrahi), PR, and the Pressman family shaped understanding of color, detail, and quality.
Personal journey included absorbing lessons from diverse experiences rather than formal design training.
Product and Collection Development
Starts with identifying gaps or problems in the market (e.g., linear sconces, bathroom accessories).
Combines functional necessity with craftsmanship and subtle aesthetics.
Collaborates closely with partners (like David at Remaine) to maintain quality, usability, and accessibility.
Every product is prototyped and tested in real projects before public launch.
Personal Philosophy and Values
Stoicism: focus on controlling what is controllable and striving for virtue.
Commitment to fairness, thoughtful creation, and ethical production.
Imposter syndrome acknowledged as a persistent aspect of creative life.
Approach prioritizes listening to clients, understanding needs, and curating experiences rather than self-expression alone.
Evolution of the Firm
Studio evolved from a small, highly collaborative team to a large firm, then deliberately scaled back to maintain culture and creative flexibility.
Growth now pursued through products, partnerships, and retail rather than studio expansion.