What is Design and Why Does it Matter | 449 | A Psychological Approach to Understanding the Design Industry

I’m Josh Cooperman and this is Convo By Design. What is design? Is design the process of finding pretty, cool, unusual things, objects, artifacts and materials and then placing them in an order to appear pleasing? Is it a method of material placement, functional arrangement or is it something else? And, why does it matter? Right about now, you might be wondering what the hell. What’s up, Josh? you good?

I am. But I’ve been thinking a lot about this. I just recently completed a no code AI course through MiT. Yes, THAT MiT and while I can tell you that the math was a real challenge,, the concepts I learned were thrilling. And, it left me with more questions than answers. While everyone is talking about AI, I am hearing and seeing some things that I find disturbing. An example. Recently on Instagram, a notable personality in design was self-congratulating on the new product they created using nothing but AI tools thereby creating something that nobody asked for, nobody expressed a need for the design of this object and there was such glee in the idea that something had been created without any human influence save for the prompts used in a Midjourney rendering which was then given dimensions and finally produced.

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

Okay, cool right? That is what I thought at first glance until I really started to think about it.  I started this show 10 years ago, I’ve been publishing at least one new episode every single week since 2013. I love design and I love the creatives that make up the industry. I think anyone who spends a fair amount of time around people understands that there always have been and always will be people who don’t really understand the subject matter in which they work. It’s the difference between a Bunny Williams, Alex Papachristidis or Martyn Lawrence Bullard and a designer who spends a few years designing their own home, realize how hard it is and then drop that to be a design business consultant. The industry is littered with them and ultimately, the clients they consult are usually out of the business in a few years. When I was in broadcast sales, it was the same. Someone would take a job selling airtime only to leave in a few years to start their own radio buying service. They were always a one-dimensional enterprise that would last a few years and then, off to something else. 

Why am I asking about the “true” nature of design? We are at a bona fide turning point. There is an emerging technology in the form of AI that is going to change our industry forever. I think we are also in a place and time where there is a loss of respect for the creative side of the work in favor of less expensive, although it still has to look expensive. A new mentality that in someway makes if okay to take other people’s ideas and creativity and change it just enough to make it seem new. It’s not a legal question or even a moral one but a question of  ingenuity, creativity and the idea that creatives create new concepts, new designs, break some ground for goodness sake. I’m seeing less and less of this from those who are new to the industry.

Designers and architects are creatives who make better the lives of those who inhabit the spaces they create. Full stop. it’s not about how many awards you win, the lists upon which you find yourself and lord knows there are a lot of lists out there. It’s not about the coverage in the trade pubs, because there are fewer and fewer of those every year. And it’s not about making rooms look pretty or high luxury because at the end of the day, form is meaningless without functionality.

“Form follows function-That has been misunderstood. Form and function should be one, joined in a spiritual union.” – Frank Lloyd Wright

But even Wright got it wrong sometimes. Blasphemy, you say. After touring the Price Tower, I learned some things about Frank Lloyd Wright.  Things that everybody knows about his work. It’s too rigid in places. Like solid concrete walls that are impossible to access electrical and flat roofs that leak. Spaces that are too small like hallways & corridors. Furnishings that are neither comfortable nor functionally exceptional. But, Wright was a dreamer, an artist, the ultimate creative who thought in color, spoke his mind and had zero concern for what others thought when it came to his work. Being an artistic creative isn’t about being perfect. It’s about possessing a willingness to fail in pursuit of something meaningful.

AI is real, and if you read all the posts on social media, you know as well as I do that people in the business are nervous about their future prospects. And you should be. The individual who created a project from thin air using AI tools and finding a company to produce it… It’s novel now, but there is plenty of real stories about idea theft, plagiarism, copyright and trademark infringement or being labeled as a fraud and you don’t have to work too hard to connect the dots…

The true pioneers of the electric car. Elon Musk, right? Nope. Have you ever heard of the EV1. The first, most advanced automotive feat ever created by General Motors between 1996 and 2003. The car was introduced at the LA auto show in 1990, and by 2003, the concept was killed and almost all of the vehicles that were distributed through a lease-only program were collected and destroyed. The idea that technology had created something so dynamic it could literally destroy the auto industry as we know it. Why would you buy a car every 3 years if you could invest in a far superior product that would remain on the road for 10 years or more. You wouldn’t and the car companies knew that. And they also knew they would not survive if you could.

So, designers. Why would a client retain the services of a designer if all they had to do was input a series of well written prompts into a set of AI tools and receive back a fully rendered, CAD design.  I haven’t, but someday in the future, I will be asking the individual who created the AI product and the company that produced it if they were thinking about your future. If they are honest, the answer will be “no, not really.”

To me. Design is truly an art form that captures the essence of an individual (client), pairs it with true desire both spoken and not to produce spaces that provide a superior quality of life. 

Please note, I did not mention products, budget or anything outside of the application of skill, nuance and communication. I don’t think AI means “artificial intelligence”, it is more about ‘acquired intelligence’. I think that because it is only and always going to be rear-facing, it doesn’t posses the computational power to think and process in a forward thinking process. In other words, it can only tell you what’s been done in the past. If this were music, it could only share what has been played in the past to come up with new work product. But, that which it used to create the new work is still a derivative product from what has already been created. And the musician who created that receives no credit. Te designers who worked on products in the past made the new product created possible. If you are a designer, are you okay with others taking bits of your work to create new work product?  As a creator who has published over 450 interviews that are in the digital universe and part of the AI collective, I’m not. So what is the responsibility we all in the industry share to do AI responsibly? Well, I would say that you need to understand the technology you’re working with and not abuse its power. If you are a manufacturer, show some integrity and don’t just jump to create a product whose mere presence with negatively affect the very specifiers that keep you in business. But that won’t happen.

Have you ever heard of the Dunning Kruger Effect and the idea of illusional superiority. You may not know the name, but you know the idea behind it. The Dunning-Kruger effect is when someone’s lack of skills and knowledge in a subject permits them to overestimate their own competence in that subject. Do you know someone who always interjects with advice in matters of which they have no functional understanding or abilities? You do, we all do. Usually, it’s just a friend who shells out bad advice. But what if that person heads up a division in a popular product manufacturer. What if that person is a consultant in the business with resources and a persuasive personality. 

What if that person convinces the first person to produce a design product strictly from AI tools. It’s a gimmick that will get some ink and it might get coverage from some larger media players in the shelter space. But once that gimmick gets some oxygen, its precedent. Once established, why wouldn’t everyone do it until the novelty subsides. Do you understand that if there are no more designer lines, that is yet another profit center removed from the creative side of the business.

There is another idea called the mere-exposure effect that makes a lot of sense as well. It’s this idea that people not only become more comfortable but actually like stimuli to which they are increasingly exposed. It’s this concept that after someone is exposed to something, they will like it more due to a greater familiarity. In design, we call this a trend, right? Trends only become a bad thing, when they are trendy or popular for no other reason than others “like” or promote it. And, by “like” I mean in the social media sense of the word. The Mere Exposure Effect highlights how style familiarity, where some are drawn to a past connection to things or ideas. 

This is why you might see a design in one of the shelter pubs and think, WTF, but later perhaps finding yourself more familiar and liking it a bit more.

The Mere Exposure Effect, also known as the familiarity principle, suggests that people tend to develop a preference for things they are exposed to more frequently. While this effect is typically associated with psychology and marketing, it can also be reflected in interior design choices. Here’s how the Mere Exposure Effect can influence interior design:

  • Familiarity with Styles: People often feel more comfortable and drawn to interior design styles that they are familiar with or have been exposed to in the past. For example, if someone grew up in a home with traditional decor, they might naturally gravitate towards similar styles when designing their own space. This preference for familiar styles can be seen in the selection of furniture, color schemes, and overall design aesthetic.
  • Repeated Exposure to Trends: Trends in interior design often gain popularity through repeated exposure. As certain design elements or styles become more commonly featured in magazines, websites, or social media, they become familiar to people, which can make them more appealing. Interior designers and homeowners may incorporate these trends into their design choices to create a sense of modernity and relevance.
  • Showcasing Personal Belongings: Displaying personal belongings, such as family photographs, cherished heirlooms, or travel souvenirs, can create a comforting and familiar atmosphere within a space. These items hold personal significance and evoke memories and emotions, contributing to a sense of familiarity and belonging.
  • Consistency in Design Elements: Repeated use of specific design elements throughout a space can enhance the sense of familiarity and cohesiveness. Consistency in color schemes, patterns, or materials can create a harmonious and comforting visual experience. This can be achieved through the use of recurring colors, textures, or motifs in furniture, fabrics, and accessories.
  • Subtle Repetition: Incorporating subtle repetitions in design can create a sense of familiarity and harmony. This can be achieved through the use of repeating patterns, shapes, or textures. For example, a repeated geometric pattern in wallpaper or tile design can contribute to a cohesive and familiar visual experience.
  • Gradual Exposure to Novelty: While the Mere Exposure Effect suggests a preference for the familiar, it also indicates that repeated exposure to novel stimuli can lead to increased liking and acceptance. In interior design, this can be seen when introducing new design elements or styles gradually. Initially, a new and unfamiliar design choice might be met with resistance, but with repeated exposure, it can become more familiar and ultimately well-liked.

By understanding the Mere Exposure Effect, interior designers can leverage familiarity and repeated exposure to create spaces that resonate with individuals and elicit positive emotions. Whether through incorporating familiar design styles, showcasing personal belongings, or employing consistent design elements, designers can create interiors that feel comfortable, appealing, and aligned with the clients’ preferences.

What do these two ideas have to do with AI, and interiors? Back to the original idea. If we find a liking due to familiarity, and we have those, not with a talent or skill but a following or influence, speaking out of an assumed expertise, begin to produce objects from what is familiar through AI, remember, AI produced imagery can only be tethered to what was previously created, not a completely new work product, so there would be a certain level of familiarity with the object and it is then promoted or seen at trade shows, it is entirely plausible that these products would become popular. It is also completely plausible that the work of true design talent does, in fact become obsolete. Think it’s not possible?

Radio Vs. Record Companies. When I was in broadcast radio, something happened in the 1990’s that I found shocking. Around the time Napster come out, the record labels were freaking out about people being able to freely download, upload and share music without paying for it. At the same time, radio leadership was freaking out for the same reason but in their case, the fear was radio listeners would stop listening for the music because they could get it for free. Decades later, we have the luxury of looking back and evaluating the outcome. Remember that by the 1990’s, when I would go and buy a CD, unless it was a rarity, like Guns and Roses, Appetite for Destruction, Nirvana’s Nevermind or Depeche Mode’s Violator, you got a 13 song record with 2 great songs, 4 b-sides and fillers that you could tell most bands just cobbled together for the record. The labels lost control of their product. Bands learned that touring could beat publishing revenues and it became all about the singles on iTunes. What does any of this have to do with design? Everything because it is exactly the same idea. History doesn’t repeat, it rhymes, right? thank you , Mark Twain.  But it’s true. 

As an industry, we need to be very careful, as does everyone with the ideas revolving around AI, because, like I said I don’t believe AI is artificial, but accumulated intelligence and once designers give up the creative activity that is creation of a dedicated line, you will never be able to get that back. And, any creative who has had their ideas hijacked and reimagined by someone else knows how that feels. So, here’s another concept to chew on. Have you ever heard of the 30% rule? It’s the false concept that one can change the intellectual property of another persons work and have that satisfy that the work is fundamentally different and not a copy. The idea itself is flawed because there is no such rule. If someone feels like you stole their intellectual property, they can sue you. It’s not what anyone thinks, it’s what you can convince a judge or jury. But a creative would still need to defend their IP and there are no guaranteed outcomes. So, what stops someone from taking a sofa, rug or console that was created and manufactured by someone else, prompt ChatGPT to change the concept by 30% and put the final product into a CAD drawing for production? Absolutely nothing. One step further down this slippery slope, ask Midjourney, through a series of prompts to create a design for a piece of furniture using a series of popular keywords. The work product created will be drawn from other ideas, again, recreating the work product from another into a “new” design. But it isn’t new, is it?

I think AI tools are properly positioned to decrease the amount of time it takes to ideate and create new products. But, as long as you have the Dunning-Kruger Effect and people who just want to capture short term gains without really understanding the potential pitfalls, the industry, like every other industry is going to find itself with ethical, legal and other issues as of now, unforeseen. But through trial, they will materialize. Don’t take the bait, this business is not easy, if it were, everyone would be doing it. What if it became so easy that everyone could do it?

A while back I was on social media and there was a graphic designer who was blasting AI tools saying that they couldn’t handle it if a client provided abstract feedback like, “I want it to pop more.” I asked ChatGPT how it would respond to the following: Imagine that I am a client of yours and you are a graphic designer. I  gave you the task of creating a visual project and upon review of the first iteration, I said to you, “make it pop more”. What would you do? And here is the response…

As a graphic designer, if you asked me to make the visual project “pop more” after reviewing the first iteration, I would understand that you want the design to be more eye-catching and impactful. Here’s what I would do to achieve that:

  • Color Enhancement: I would consider adjusting the colors to make them more vibrant and visually appealing. This could involve increasing the saturation or contrast, selecting bolder color choices, or experimenting with complementary color schemes to create a stronger visual impact.
  • Typography: I would revisit the typography used in the design. Making it “pop more” could involve selecting a more attention-grabbing font or adjusting the size, weight, or spacing of the existing typography to create a stronger hierarchy and visual interest.
  • Visual Elements: I would assess the visual elements within the design and look for opportunities to enhance their impact. This could include adding graphic elements, such as icons, illustrations, or patterns, to make the design more visually engaging. Additionally, I might explore the use of gradients, shadows, or other effects to create depth and dimension.
  • Composition and Layout: I would review the overall composition and layout of the design. Making it “pop more” might involve repositioning or resizing elements to create a more dynamic arrangement. Adjusting the placement of key elements, such as focal points or call-to-action elements, can help draw the viewer’s attention and increase the design’s impact.
  • Contrast and Visual Hierarchy: I would ensure that the design has sufficient contrast between different elements, such as text and background, to make the important elements stand out. By establishing a clear visual hierarchy, I can guide the viewer’s attention to the most important aspects of the design.
  • Experimentation: If the current design iteration is not achieving the desired level of visual impact, I would explore alternative design concepts and iterations. By experimenting with different approaches, I can discover new ways to make the design more captivating and visually appealing.

Ultimately, my goal would be to create a visual project that captures attention, communicates effectively, and aligns with your vision and requirements. Through the iterative design process, I would work closely with you to ensure that the final outcome fulfills your expectations and successfully “pops” to grab the viewer’s attention.

If you can ask a machine that has been trained to use specific influence on the creation of “new” work, it is by its very nature a derivative work. Meaning, it’s not original. The argument then is, well, what is? If we are okay with using derivative works to and calling them new, that’s fine because at the end of the day, all a creative can really do is their best work. Limited by creative flow, time and energy. This is only one part of how AI will change our industry. Many I have spoken with say they don’t have the time to learn how to properly use these new tools. If you don’t have the time to stay current on new tech like this, you risk becoming irrelevant.

Design Out Crime is a concept the Los Angeles Police Department has been engaged in since the late 1990’s. You never heard of it, right? I hadn’t either until recently while working on a project for a client. Design Out Crime is based on an idea a city government, municipality or police department can apply strategies and techniques that prevent crime, before it happens through the application of design principles. This is a really interesting idea because, as a society, I think we feel unsafe. When I was a kid growing up in Southern California, I was afraid on one thing. The bomb. The Day After was a made for TV movie that came out in 1983. Scared the hell out of me because it could happen. To be frank with you, prior to the pandemic, I never believed it could happen here. Third-world countries, of course, but not here. The smash and grabs happening by large groups in many major cities is completely unacceptable yet it keeps happening. Water in Flynt, Michigan. Floods, fires, violent crime, mass shootings, wind events and unpredictable weather of all kinds… Feeling safe, feeling secure is an issue that affects all of us. 

As if all that isn’t enough, it’s difficult to remember sometimes that we are in a service industry. I had a recent reminder of sorts what that means and why it’s important. I recently made a switch in cell service. I was with my former mobile provider for 22 years. And in that time, there was never any “service” provided, just the product. Over the years, the “product” degraded and the customer service became completely unacceptable. It was not the pain I expected to switch service providers. Not only did I switch, but got better service for half the cost I was paying before. Designers I speak with all tell me that their number one source for new business is not advertising but word-of-mouth. I believe that is true because they don’t advertise but it also begs the question, why do clients recommend you? What you do now is wonderful, but as the world keeps getting smaller, the need to raise your level has increased and you don’t get any additional time to learn how to navigate these new challenges, but there are others who will. If you’re standing still, you are falling behind. And the level of urgency and ability to adjust will determine your success. Not to pile on, but look at the recent developments with Mitchell Gold + Bob Williams. As of this writing, they have been shuttered for over a week and you can still order product on the website.  Will it arrive? I have no idea but it does draw the memory back to Laurel & Wolf’s spectacular collapse. Service and reputation matter because there is always someone else out there to replace you. If I have learned anything throughout my career, if you make a mistake, own it. If you own it, clients will respect you for it. If you don’t own it, you will become obsolete.

Finally, the second question…Why does it matter? That is almost more important than, what is design, right? What is design is personal and subjective. Why does it matter is more important because it represents the future of the industry. Going back to examples like radio, music and cars… Radio was once a personal friend and now it’s a utility to deliver music, news, sports and information. Radio stations used to have a personality all their own, they had exclusive dj’s talking to local listeners like they knew them personally. Music was once delivered in a packaged format, on a record with a jacket, cover art and liner notes. Now, it’s delivered as a genre, collection by artist or format. If you use Spotify, Apple Music or any of the other delivery systems, AI selects the tracks for you. Automotive was once a passion and to many, it still is. But it’s not mandatory any more. You can live in NYC, Boston or even Los Angeles and not own a car. This was previously unheard of. Not anymore. It matters, because it is a unique form of art and it should last.

As I said when I started this episode, I love designers and architects. That is why I do what I do. If design DOES matter, here is my recommendation for those new to the industry as well as those who want to reset:

  1. Return to Learning. If you have become dependent on any form of technology that, in its absence you could not continue to do what you do, look at ways to extricate yourself. For example, if you are using 3D modeling software for all your renderings, learn to draft by hand. Learn to sketch with a pencil, graph paper and ruler. Acquire the ability to draw your designs on a napkin that convey your ideas.
  1. Tune Out. Social media isn’t real. Fans and followers are fake, images aren’t real and the ideas conveyed, obtaining value from a quantity of likes and emojis isn’t real. Disconnect emotional from social media and use it for what it is, a communications tool.
  1. Reconnect. Answer the phone, make a call, send an email intended for just the one person to whom you are sending it, take the time to ask questions, listen to the answers, have a conversation, slow down and hear. We are losing our ability to connect 1 on 1 because social media, something of which we are always exposed places a currency on volume. how many likes, how many followers, how many posts. It’s not real, but the individuals are. Real connections make for real relationships which translate to real engagement.
  1. Unplug. AI can really help you do your work in amazing ways. But you first must learn to use it and use it for what it does best. The skill set is what makes designers amazing, not how they can manipulate tools to do it for them. If that ever becomes the rule, designers will cease to be special for what they do because any project manager will be capable of doing the work with the same level of proficiency. Digital artists have a real skill, but they will never replace a fine artist or sculpture artist. A concept like wabi-sabi is real and because it is imperfect, it is naturally authentic, not manufactured. It’s the imperfections that make something unique.
  1. Think for yourself.10 years ago, there were very few design or architecture podcasts. All the information shared with the trade came from the shelter publications. They were neatly packaged and offered like the art magazines. Now, you can see all of the shelter pubs are more real and authentic because they have to be. Podcasts are the same way. But there are som many of them now. If you listen to podcasts, you listen most likely because you appreciate what the host has to say. But you also need to accept that not all podcast hosts know what they are talking about. I hope you love Convo By Design and that you glean new information from every conversation, story and episode. If you have a host that was once a designer telling you how to run your business, think about why they are doing that instead of running their own design business? If you want to learn about contracts, find a really good legal podcast episode about contracts. If you want to learn about keeping your books, contract negotiations or business coaching, find professionals who do that and host a podcast to learn that. Everyone has advice, myself included. I’m confident in my abilities and I know what I have learned through real world scenarios. Your time is valuable, connect with experts who aren’t sharing what they never did, but instead those who know the specific vertical of which you want to learn.

I am posting this episode now because I am working on the Convo By Design 2024 Editorial Calendar and I am absolutely thrilled to share new ideas, conversations, guests and ideas with you. 2024 will bring the long-form interviews with creatives that you have come to enjoy, More Drinking About Design episodes featuring incredible but real stories behind design, Business of Design, BookLooks, recordings from live events from around the country and so much more.

Thank you for listening and subscribing to the show. If not already, please do subscribe so you don’t miss a single episode of the show. Subscribers receive the podcast episodes automatically in their podcast feed. Thank you to my remarkable partners and sponsors, ThermaSol, Moya Living and Design Hardware. If you are not familiar with these brands, they are the best at what they do and will help make you the best at what you do so check the show notes for direct links. Thank you to Convo By Design guests for taking the time to share your stories and skill. Until next week, be well and take today first. – CXD

Drinking About Design: An Architect, Designer and Journalist Walk Into A Bar | 443 | Al Beadle & William Haines

I’m Josh Cooperman, host and publisher of Convo By Design with something new for you. Dropping this on Friday, for a very good reason. You’re going to want to get a drink.

 In the summer of 2020, the pandemic was in full effect. We were all locked in and trying to figure out what was going to happen next. You remember, you were doing the exact same thing. So, besides the day drinking and looking up old friends on Facebook, I was trying to learn new ways to be socially engaged. On at least one occasion, John McClain, Erik Peterson and I, met via Zoom to share a few pops and tell stories. One of things I did during that time was binge watch Drunk History, Dinner for Five and Anthony Bourdain’s Parts Unknown and No Reservations. Ground breaking shows that I never could find the time to watch before.

I became enamored with the skill by which Anthony Bourdain found a complete language revolving around found and association to society, how Jon Favreau could take 4 celebrities and craft a vibrant tableau out of each of the stories shared around a table. How Derek Waters told stories through the honest interpretations of historical events through the drunken lens of comics woven together as a tapestry featuring some of the funniest people working in Hollywood.

Then all of a sudden, it was over. Things opened up all at once and we all got busy. Really busy. I’ve been missing some of those evenings at the virtual bar, My virtual bar is called, Big D Energy. Big Design Energy for my Hip Hop loving friends. I wouldnt want you to get the wrong idea.

So I got an idea that I have been toying with for about 2 years and I finally got a chance to do it. And what better way to launch this than to reunite with John and Erik.

John McClain tells the story of William Haines I’m also sharing an interesting story you might find illuminating.

Erik Petersen is talking about Al Beadle. You have probably never heard of Al Beadle? Well, you will now. 

This is just 3 friends getting together at the local virtual watering hole, talking a little shit and telling stories. And, yes, this is very different than the episodes of the show you have heard in the past. We’re drinking and this episode carries the Explicit label. If you are sensitive to some salty language, you might want to delete this episode and move on to the next one. With that, I give you the first installment of Drinking About Design. 

This was the first installment of Drinking About Design featuring John McClain and Erik Peterson sharing stories about William Haines and Al Beadle. Two incredible talents, and good friends. Thank you both for doing this. For notes, drink recipe’s and further links to the stories and work you heard about here, check the show notes. Thanks for listening. Cheers. 

Martyn Lawrence Bullard | 434 | Legendary Human and Fabulous Designer LIVE from The Showroom

Martyn and I first spoke in 2019. We spoke at his showroom in the West Hollywood Design District and we spoke about set design, of which Martyn and I are both very fond. We talked about Tony Duquette and how the art of stagecraft allows Martyn to transcend the design with ideas and strategies for feel and emotional spaces. Use of non-traditional materials in unusual ways to create now objects. That is quintessential set decoration, masterfully employed. In this episode, Martyn and I have more time to really explore the ideas, history and experience behind his work.

We recorded this conversation live from the brand new Soho Home Studio on Melrose Blvd. in West Hollywood. They are actually Martyn’s showroom neighbor in an iconic space serving formerly as the Rose Tarlow showroom. Just an exquisite space that made for the perfect setting for our chat. Enjoy this edition of The Showroom, a one on one with Martyn Lawrence Bullard

Thank you Martyn for your time, I loved this. Thank you Soho Home Studio for hosting this conversation and our tenth anniversary party. Thank you for listening, downloading and subscribing to the show. If not already, please make sure you are subscribing to the show. You can find Convo By Design everywhere you find your favorite podcasts.

Thank you to my wonderful partners and sponsors, ThermaSol, Moya Living and Design Hardware. Without you, I would not be able to do this and for that, thank you. Thanks again for listening. Be well and until next week, take today first. -CXD

The Secrets from Top Designers on Crafting the Modern American Kitchen | 433 | Listen in On an Intimate Chat With 7 Creatives Who Know

I’m Josh Cooperman and this is Convo By Design with a look at the modern American kitchen and what the design community is doing in response to changing tastes and new opportunities to create unique functional spaces transforming the heart of the home. 

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

The Oasis Alliance – Providing design to those in need.

ICAA Southern California – SoCal is Southern California’s preeminent resource on classical architecture and the allied arts.

In May, 2023, a special gathering took place in Long Beach, California. This gathering  featured a diverse group of design talent and presented an opportunity to get some of Southern California’s most dynamic and creative designers together for a conversation about kitchen design. Our group engages in an open forum about how the kitchen has changed in form and function since the pandemic began in 2020. This idea started as an exploratory look at what has changed, but developed into an overarching dialogue about what it means to be a designer today. Further, how the design community has learned to lean in on each other for support, direction, inspiration and in the case of showrooms like Friedman’s Home Experience, how to provide designers and architects with opportunities to discover new product and specify with confidence to best serve the client.

You are about to listen in on a real workgroup discussing the issues designers, architects and builders face today. The following conversation is between 7 creatives and at times, it gets complicated, just like conversations in the real world. The conversation was not intended for you to blow through while multi-tasking. There is a great deal of material here and it is intended to be listened to over time and re-listened as well. It is worthy of saving and. added to your resource library. 

Before we listen in, I thought you would like to meet the participants. We are going to get to that, right after this.


Lea Biermann – Principal, Lea Biermann Design – @lbkbdesign

  • The joy of coffee systems
  • Adding secondary color
  • Backsplashes that pop
  • Maximizing spaces for experiences
  • Resale considerations
  • The in-home coffee bar experience is here to stay

Cheryl Kaye – Principle, Cheryl Kaye Design Studio @cherylkaye

  • Hospitality, front of house focus
  • Kitchenette for commercial projects including hospitality
  • Visual arts are given and now the ‘function’ and artistry is in meeting client lifestyle demands
  • Dining areas away from tables and more on islands
  • Exposed kitchens, not just functional but decorative and artistic
  • Wet bars for juicing now so they are taking on a different vibe
  • More outlets and charging stations
  • Kitchens more as work spaces


Paul Fernandez – Principle, @kitchenkoncierge

  • Look to new, unexplored appliances
  • Speed Oven: Microwave + Convection
  • Steam ovens
  • Steam oven + oven in lieu of the double oven to maximize functional opportunity
  • Cooking with moisture
  • Refrigerators with cameras, use the app to aid with shopping
  • What is next in countertop materials? What is the most durable material? 
  • Custom options in wood products. This is an incredible time to be designing kitchens!


John Feldman – Owner, @ecocentrix

  • Discovering the opportunities in outdoor spaces
  • What is possible in an outdoor kitchen
  • How a project can maximize function through discovery of untapped space unlike inside the home where walls define spaces
  • Working with better educated clients (product)
  • Incorporating outdoor kitchens into complex hillsides
  • The joys of outdoor living
  • Sturgianni.com, A new company representing family owned and operated Italian faucet lines

Pam Barthold – Owner, Pazzam Designs @pazzamdesigns

  • Searching for perfect materials
  • Acrylic in shelving and cabinetry that is mainstream and not exclusively modern
  • Durability and warmth means more wood products and because hybrid wood products offer a more wide ranging product selection
  • More durability, cleaner product and sustainable
  • Rise of smart appliances
  • Convection ovens and better educated clients
  • Seamless flat countertops that are the entire cooking surface
  • Less exposed stainless. Color-full and unique in design
  • Adding color to the island


Donna Johnson – @luxedesigner

  • Luxury kitchen design is more about form and function, but feel
  • Accessorizing in the kitchen is more  important than ever before and in more ways than is seen. Dividers and separators for sectioning the functions
  • The feel of the space is based on treating the kitchen as another living room with a different skill set
  • The return of the “triangle”? To this designer, it never left

Now that you have met the players, let me share the conversation that ensued. They were talking about materials. Brass, brushed gold and chrome.  Understated glamour. Stamped wood, wood islands with nautical finishes.We are talking about custom organics. Luxury and organic. 

Long Trinh – Managing Director of Friedman’s Home Experience – @friedmanshomeexperience

  • Panel ready
  • Pops of color
  • Coffee systems
  • Under-counter wine units and columns
  • Induction increases over gas
  • Refrigeration integrated look
  • NEW – Countertops as the full cooking surface with embedded induction elements

You are going to hear an honest conversation about supply chain, lead generation for products and materials.

I started hosting these conversations in 2017 following an event at a design festival. What I found was the moment the mics were off, the conversations started to be real. These real conversations have led to actionable steps and techniques designers can use in a real world scenario because at the end of the day, we are all dealing with the same issues. Some better than others. Enjoy this conversation from Friedman’s Home Experience in Long Beach, California on a sunny day in May, 2023.

Panel ConversationTake Aways:

Just some thoughts and ideas that emerged from this: 

Dust is a big issue with open shelving in kitchens now, as is clutter.

Thicknesses and finishes. Technical design details. Products for outdoor uses. 

The art of sales and how designers can engage more efficiently with trades and showrooms.

Working with educated clients and the “Amazon Effect”, training customers to just buy and return if they don’t like it as opposed to buying right the first time. 

Evaluating new lines and products. 

Induction, new tech and new ideas, but what does that mean by way of new upgrades like the electrical panel? Government regulations, utility company specifications…How does this affect the design. 

Steel cabinetry is becoming more of a standard in lieu of wood, stone and cement board outdoors and indoors. Durability is becoming more important as temperatures increase. 

What I love about these conversations and that I hope you do as well are the real world data points that emerge. These are not preprepared glossy ideas about how wonderful great design is. While that is important, I find it even more important to get past the hurdles that impede the design process. If you are a working designer today, at any level, you are encountering some, many or all of these issues in your own work and I hope hearing that others deal with the same issues and how many are approaching the work helps you in yours.

Thank you Lea, Pam, Donna, Paul, Cheryl, Long and John for your input and for participating in this event. Thank you Freidman’s Home Experience for hosting and thank you for listening, downloading and subscribing to the show. If not already, please make sure you are subscribing to the show. You can find Convo By Design everywhere you find your favorite podcasts. 

Thank you to my wonderful partners and sponsors, ThermaSol, Moya Living and Design Hardware. Without you, I would not be able to do this and for that, thank you. Thanks again for listening. Be well and until next week, take today first. -CXD

Wellness & Design Thought Leadership Series | 430 | The Industry in the Midst of A Revolutionary Change, These Experts Share What’s Coming Next

I’m Josh Cooperman and this is Convo By Design. Celebrating 10 years hosting and producing this show has given me so much that I cannot even tell you how much it means to me. That is why I strive to continue giving back to this incredible industry every chance I get. Because it’s important, and I think that because it took me so long to figure out what I wanted to do when I grew up. Not saying I have totally grown up.

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

The Oasis Alliance – Providing design to those in need.

ICAA Southern California – SoCal is Southern California’s preeminent resource on classical architecture and the allied arts.

Giving back to the business is important. Do you know that when I started Convo By Design, I was the only person recording panel conversations from our amazing design events. I think I started recording panels in 2014 and for the first 4 years of the show, I would approach guests to be on the show and the first question would be, “what’s a podcast.” Nobody asks me that anymore. I’m also not the only one recording the panels and conversations anymore. And that is a good thing.I would credit the wider distribution of critical design thinking for some of the groundbreaking work we see today in the business. The new products and services available to designers and through to their clients is nothing short of remarkable. 

The pandemic brought a wholesale change in the way think about design, it fundamentally changed the very nature of thee business. Listening back to some of the conversations I had during lock-down was not only transformational in the way I think about the business but informs my editorial calendar and some of the things in store for you here on CXD in future episodes. The following conversation is a look back to the future with a group I spent some time with during lock-down. 

I started hosting the Wellness & Design Thought Leadership Series back in 2017. It has had a few different names but the idea that wellness and design thought leadership are inextricably tied together makes sense to me anyway and that is how I settled on this name for the gatherings both live, in-person and virtual. This cohort features an illustrious group of creatives who joined me during the pandemic via Zoom and we gathered again in January to check in. Thi conversation features; Laurie Haefele, Rozita Nazarian, Alexandra Abramian, Gary Gibson, Takashi Yanai and Josh Boris. We cover a lot of ground about how the industry is changing in real time. I hope you enjoy this conversation with some wonderful friends, right after this.

What a fun conversation. I love that we could do this. Thank you Laurie, Rozita, Alex, Takashi, Gary and Josh. Thank you for all you do to move the conversation forward. Thank you CXD partners and sponsors ThermaSol, Moya Living and Design Hardware. Thank you for taking the time out of your day to listen to the show, subscribe, download and send me emails with guest submissions and project ideas for coverage. Keep them coming.

Until next week, be well and take today first. -CXD

Cutting Edge Concepts Behind Designing for Wellness | 425 | Live from WestEdge Design Fair Dallas Edition feat. Shelly Rosenberg, Philip Vanderford and Christina Garcia-Lysaught  Moderated by Brenda Houston

I’m Josh Cooperman and this is Convo By Design with a panel conversation recorded live from the WestEdge Design Fair, Dallas edition. This conversation was entitled, Designing for Wellness Inside and Out | An Exploration to Stunning Holistic Design that Connects Inside and Out with Those Who Inhabit the Space.

I envisioned this conversation as one that would open new avenues of thought for a southern and midwestern audience. Having spent a great deal of time recently in both the midwest and south, I can tell you that the ideas of wellness are different. We’ll get to that a bit more in a minute. First, I wanted you to hear how this concept was presented. Here is how this panel was billed and whom it featured.

The concept of ‘healthy design’ is a constantly evolving idea as new technology comes to market and the ideas behind living healthy change. In years past, it was low off-gassing materials and VOC paints, then sleep chambers crafted for a high quality sleeping experience. As the pandemic continues to change the way we live, so has the idea that defines what it means to live a healthy lifestyle. Crafting luxury living both inside and out has become a universal goal to capture as much usable space while exploring ways to make that space perform in new ways. 

Featuring Shelly Rosenberg, Philip Vanderford and Christina Garcia-Lysaught  Moderated by Brenda Houston.

Simple and elegant, yet as you are going to hear, ideas about wellness change dramatically based on who you ask.  This group was cast with purpose. Each participant was hand picked for the individual superpower they possess and if you have listened to the show for a while, you have heard from each of them. Philip Vanderford of Studio Thomas James, Christina Garcia-Lysaught of Layered Dimensions and Shelly Rosenberg all bring a different perspective to this idea of what “wellness” means right now as it informs their work on behalf of their clients.  Check the links in the show notes to see their work, you’ll see what I mean. To moderate this conversation is Brenda Houston. Brenda is what I call a hybrid-creative. She works in a number of verticals that range from design to retail to product design which makes her the perfect person to bring out the gems from this highly-skilled group. You are going to hear all about it, right after this.

Thank you Christina, Shelly, Philip and Brenda. Fabulous job. I loved this and appreciate your taking the time to do this and sharing your expertise and insight. Thank you to CXD partners and sponsors including ThermaSol, Moya Living, Design Hardware and the WestEdge Design Fair. Thank YOU for taking the time out of your day to download, subscribe and listen to the show. I appreciate you and I hope this show helps you do that thing you do better. For more information about the show, about what we do here at Convo By Design, check the show notes for links and ways to connect. Until next week, be well and take today first. -CXD

Suzanne Rheinstein | Celebration of Life, Style and Elegant Civility

I’m Josh Cooperman and this is Convo By Design. Suzanne Rheinstein, a giant in the industry has left us but not without changing both the nature of interior design but the way in which interior design is experienced by those for whom she crafted. 

Suzanne was one of those rare talents who had a signature through-line in her work that has been described as “elegant civility” which was a pulled-focus on fewer, but better. A level of quality that was exceptional but not overpowering which allowed those for whom she worked to experience the different levels of her work, not necessarily all at once but over time. It is the same way other pleasure past-times like wine, art and music are experienced and enjoyed. Rheinstein was a major talent with all of the awards and accolades that you would expect. Her work, like Suzanne, was elegant and timeless. 

I wanted to share some of her wit, charm and stories, in her own voice and words from an interview n 2019 at the LaCienega Design Quarter’s Legends event where she was presented with her Living Legend Award.

“Simplicity is the ultimate sophistication. When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been and there you will always long to return. Learning never exhausts the mind. – Leonardo da Vinci.

KBIS 2023 Road Trip | 422 | What Happened in Vegas Will Not Be Staying in Vegas featuring World-Class Design Talent & Insights

I’m Josh Cooperman and this is Convo By Design with an absolutely jam packed episode featuring some sound from KBIS and IBS 2023. For the record, this show was amazing, and you’re about to hear why…

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

The pandemic is over. With that broad statement comes some finer nuanced observations. Yes, people are still getting COVID, yes, you still see some masked holdouts but I would equate those to a lingering cough after being sick. I base this on the traffic I saw at Las Vegas Market, KBIS and IBS. It was jammed, the parties were full of unmasked, imbibing revelers all in Las Vegas to see what happening, and much was happening. 

You have already heard some of what was happening at Las Vegas Market. If you missed it, check the show notes or podcast feed for links to episodes about the panels and the people. This is a montage from KBIS and IBS featuring brands and design talent from around the country who decended upon sin city to celebrate design and find inspiration from products and innovation. It is important to call an end to the pandemic but to remember all that we have learned. I will say this again, once something unprecedented happens, it is no longer unprecedented and the odds are that something like it can and will happen again. If and when it does, will we be prepared? That is a conversation for another day. Today, you are going to hear from some amazing individuals including; Hacker Kitchens, Breegan Jane, John Cialone, Top Knobs, Sara Malek Barney and more. So, let’s get after it.

Wow. Jam packed, right?  Thank you Sara, Matt, Roz, Andeas, Breegan, Christine & John. Thank you Convo By Design sponsors, ThermaSol, Moya Living and Design Hardware for your partnership. I appreciate you and I love the way you support the design industry. For those listening who want to learn more, please check the show notes for links. Thank you for listening to the show. I know now more than ever, there are a lot of shows out there and you chose CXD. I appreciate you and I hope you found this episode to be a great use of your time because that is my goal. Let’s do this again shall we? Say, next week? Until then, be well and take today first. -CXD

The Business By Design – An Introduction to A New Series | 415 | The Next Storm is Coming

I’m Josh Cooperman and this is Convo By Design with a new series called The Business X Design. I’m starting this monthly addition to the show for one reason, an important reason. The shelter space, industrial design, hospitality, architecture, home goods …this business of ours is one of the most important industries in the lives of those who inhabit the dwellings you design, those who work in the offices and stores architects create. Over the years and certainly post-pandemic, the business behind design has changed dramatically, but the coverage really hasn’t changed all that much. I love the design publications, I do and I always have, I predict that I always will because they showcase some of the best work being done today. I’m also frustrated by them because they don’t show enough of it, they continue for the most part to feature exclusively the celebrity, super luxury and trendy sides of the business. I get that because that is how it has always been. But I think there is a desire for more. So, in keeping with that idea, every month as long as I feel like it serves a purpose, I am going to showcase a new episode in addition to the stories behind design, that episode will showcase how the business is changing in real time. I’m going to bring you my interpretation of the data that is shaping our economy and external factors molding and shaping the state of the business today. Each of these episodes will be shorter, more concise and cover one single idea that I think you should know. With that, here’s the first episode of Convo By Design’s, The Business X Design. 

So you know, the following opinions are mine and do not represent or warranty any economic or future performance. There are no guarantees here, just ideas that have been constructed based on research so I suggest that you do your own research as well before acting on any of the ideas shared here. This is what those in the business call a disclaimer and it is meant to make sure you know that I am not giving you any financial advice, I am presenting ideas in the hopes that it gives you a way to perhaps think a bit differently about this business of ours.

When I record interviews, speak with clients and check in with people around the country, I have been asked one question with greater frequency lately, “Do you think we are going to see a recession?” I believe the answer to that question is “yes” but it also comes with a few caveats because that is not an easy question to answer. Why?

What is a recession? A recession is considered by many to be 2 consecutive quarters of negative GDP.  I read a Forbes Advisor article recently that sourced the origin of this idea back to economist, Julius Siskin in 1974. Since so many subscribe to this idea, it has become a part of everyday conversation as it relates to the health of the US economy just like the goal of 2% inflation by the Federal Reserve. If this is true, then according to the Bureau of Economic Analysis (BEA.GOV), with negative GDP growth in Q1 and Q2 of 2022, we have already seen a recession this year. It gets complicated because Q3 saw a GDP pop of 2.9% and this is purely a guess but I think Q4 will see positive growth as well. I’ll tell you why in a moment. I also have a few thoughts on what we’ll see after that in the first 2 quarters of 2023 and why.

Before I get further into the nuts and bolts of this, Convo By Design is more than just a podcast. I have spent the past 10 years building a production company and consulting firm that develops brand ambassador programming, CEU’s, live event programming as well as branded content for companies in the design and architecture industry including; designers, architects, furnishing companies, showrooms and others in the trade. We have content producer talent in every region of the country and can help you grow your design business through brand development campaigns, social media and CEU content development and production as well as content consulting and live event programming and production to help you build strong and meaningful partnerships that will help you grow and strengthen your design business. For more information, message me @ConvoXDesign with an “X” on Instagram or email convobydesign@outlook.com.

I have been following a basket of stocks that are inextricably tied to home improvement, development and design. I am going to continue tracking these stocks to see what connections materialize. Keep in mind that stock performance is a rear facing indicator but, the best way to predict future performance is to look at what it has been in the past. Here are the stocks I’m following;

Bassett Furniture BSET

Ethan Allen ETD

LazyBoy LZB

Flexsteel FLXS

William Sanoma WSM

Home Depot HD

Restoration Hardware RH

Mohawk Industries MHK

Middleby MIDD

Whirlpool WHR

Sherwin Williams SHW

American Woodmark AMWD

Year to date in 2022, this the overall performance of a few of them with some thoughts (mid-December),

Bassett Furniture BSET

Ethan Allen ETD

LazyBoy LZB 23.32, down from 36.10 – 22 saw significantly higher earnings and revenue from the 3 previous years.

Flexsteel FLXS

William Sanoma WSM

Home Depot HD

Restoration Hardware RH

Mohawk Industries MHK 97.50, down from 100.24 at the start of the year. Revenue and earnings were up in 22 versus the past 3 years. 

Middleby MIDD

Whirlpool WHR 141.49, down from 227.04 – Revenue and earnings were up in 22, after 3 years of declining revenue. 

Sherwin Williams SHW 240.47, down from 243.48, the 2022 high.  Revenue was up in comparison to the past 3 years, earnings were not, but they were fairly close.

American Woodmark AMWD

What I see from this is that this sampling shows 4 mainstream companies with higher revenue and 3 of the 4 with higher earnings as well. This tells me that consumers are still buying, improving and designing. At the same time, according to the BEA again, the US savings rate was 3.2 % in July of 22, 2.8% in August, 2.4% in September and 2.3% in October. That makes sense because of inflation. 

The PCE, defined as “A measure of the prices that people living in the United States, or those buying on their behalf, pay for goods and services. The PCE price index is known for capturing inflation (or deflation) across a wide range of consumer expenses and reflecting changes in consumer behavior.”

Year over year PCE rose 6.2 in August, 6.3 in September and 6.0 in October. Monthly saw a 0.3 rise in each of those 3 months.

So we all get it. Prices continue to rise, savings continue to fall. But many if not most of the companies selling the products continue to record higher earnings over the past 3 years. 

I should also mention that my exit interviews with my guests indicate that some projects have been pushed further out in the calendar. A few have cancelled, and many of those cancellations are replaced with other projects looking to expedite. This is where I think the business gets really interesting. I do believe there will be another technical recession again in q1 and q2 of 2023 but after that.… I think it will be bumpy and bouncy with interest rates dropping, inflation rates dropping. I also think as the supply chain continues to free up, that could, in and of itself, create new supply delays as many clients green-light projects when they feel things have stabilized.

Supply Chain & Logistics

In a recent Los Angeles Times article, it notes that the supply chain backup of 2020 is relatively dispersed now. Because the ports of Los Angeles and Long Beach represent 40% of U.S. imports, some of that business is looking elsewhere. Traffic in these two ports in down and traffic in New York/ New Jersey ports is up. If you specify goods from abroad, this will affect you, your clients and your projects. The time has come for those in the design trade to understand more about the logistical activities of their partners.

Rise of the Workroom, Provenance & Sustainable Design

The past few years have seen a demonstrable growth in a desire for clients to know the story behind the products they bring into their homes. They want to know who made it, what it’s made of and where it comes from. My guests and friends in the business have explained to me that clients want to know this because it adds meaning to their purchase. It adds a special nature to the design and it creates a narrative for their lives and the lives of their family. I believe this wholeheartedly and I believe this concept is going to remain true for quite some time. Because of this, and the amount of competition, if you don’t already have your roster of specialists, builders, artists, workrooms and trades… The first part of 2023 should be spent solidifying your relationships. The workroom and the supply chain also happen to be inextricably tied because if you can’t get that material to your fabricator, how can you hope to complete the piece? You can’t. 

Sustainable design is more complicated these days. Is the material made of virgin or recycled material? How far did it have to travel to get to the project? Who made it and were they paid a reasonable wage? What else is in that material from a chemical composition standpoint? Does it off-gas? Were there chemicals used in growing the material? Is that textile pattern original? What is the origin? Some food for thought here… The idea of cultural appropriation has been a hot topic in the fashion industry lately. I have linked a few articles in the show notes if you care to read them. Some are staring to call use of indigenous patterns in textiles “plagiarism”. Which technically could be true. I mention this because this idea is gaining steam and there are major manufacturers who have been accused of appropriating patters and ideas for use in their own work. It’s a fine line, but certainly one that appears to be gaining steam and one I think every creative needs to be aware of considering how designers are shooting more projects and publishing them to social media. On the other Side of this, there is an amazing opportunity to work with indigenous people to use their products in your projects. Not only do you get to share the story, you also have an opportunity to obtain a new source, directly.

Key Findings- I also believe that 2023 will be that “moment” just about every creative I have spoken with since August 2020 has been looking for to catch their breath. Catch your breath and plan accordingly. 

What does that mean? I think based on the sticky inflation numbers, high interest rate environment, low savings numbers and higher cost of both raw materials and high cost of labor: The U.S. will see sporadic drops in GDP with the greatest opportunity for another technical recession in q1 and q2 2023. It could be one quarter or it could be two. I believe that the need and desire for a well designed home has become universal and that budgetary limitations notwithstanding, the strong consumer will continue to spend but it may be at lower price points. Perhaps it’s a shift in the high-low mix to more on the lower end, or that could translate into more “vintage” or locally, artisan made. Something else for the design professional to consider… Office design, hospitality, senior care facilities, school design, restaurant design, civic space… all have undergone major shifts in thought about what these spaces are and how they can be redesigned to better serve those who use them. This disruption to the marketplace will also create new opportunities, and a new client base. 

Speaking of competition, there was a time when most designers were extremely concerned about e-design and taking over the business… A recent visit to a few brought special messages of discontinuation. Check the show notes for images from their sites. You can also find a link to an interesting article from TechCrunch about Modsy’s discontinuation of services. A similar story to that of the original Laurel & Wolf, Homepolish and Decorist. 

Is e-design a thing of the past? Not a chance. I was in broadcast during the time of Napster. Music is now readily available online and what’s interesting is that according to Zippia, Global paid music had 8MM paid streamers in 2010 compared to 523MM in 2021. I think the e-design industry is in its infancy. I think the growth will be driven higher when the major brands and designers adopt it using their own talents to drive the business, not merely a discount site for creative talent but a true marketplace for creative talent to offer their services using their actual remote and virtual design skills. Keep checking this space because ewe will be following this and developments as they occur. 

2023 is shaping up to be another interesting year in design. As I have for the past 10, I will be bringing you the stories from across the globe here o n Convo By Design as well as design business insights on CXD’s The Business X Design. Thank’s for listening. Please make sure you are subscribing to the show so you get every episode the moment it’s published. 

Until the next episode, be well and take today first.

American Made By Hand: Brad Glock at the Intersection of Art & Nature

I’m Josh Cooperman and this is Convo By Design. After 10 years doing this show, I am still happy to say that I love doing it. If I’m being completely honest, it’s not because I am surprised and delighted by the design. I am, but that’s not why. I have grown accustomed to seeing extraordinary design and architecture. Spectacular new products, amazingly talented creatives doing the work. But it is the people and their stories that keep me in a childlike state of wonder. That is why I continue to love doing this show the way I do. And today’s episode is no different. This is part of a series called American Made By Hand and it features a friend, Brad Glock who turns wood into exquisite pieces of Americana. And you are about to hear his story.

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

I met Brad while learning to turn myself, something I have wanted to do for a very long time. After moving to Oklahoma to work on the design house, I had the chance to do that and Brad was one of the instructors. Turning is like any other passion or endeavor, you have to love doing it and the skill and art follow, as is the case with Brad. His work is amazing. As always, you can check the show notes for links to Brad’s work, but what is to follow is my conversation with Brad as part of a new series I’m starting called American Made By Hand. As the best designers know, if you’re accessorizing, clients want the story, the provenance, an understanding of the meaning behind products and materials they are bringing into their homes. Brad is an artist, and a craftsman. Years ago, you might recall me speaking with Rossoblu chef and restauranteur Steve Samson who explained that he was a craftsman, not an artist. He could make something you’ve eaten before in Northern Italy, and it would taste like his grandmother’s grandmother made it, but he doesn’t create new work. That left an indelible mark on my brain. It did. A desire not to create, but recreate with exactness… Amazing. But, Brad is an artist and a craftsman. He innovates using wood, a lathe and other items as they materialize.

I had an idea, I asked Brad to work with me to create a custom tableware set for the Tulsa Remote Design House Project. We ideated, designed it and he turned it. I did sand though, and I have a scar to prove it. That is a story for another day. I consider Brad a friend and I am thrilled, truly to share his story with you. This is Brad Glock on Convo By Design’s, American Made: By Hand.

Thank you, Brad. Love your work and I cannot wait to share images of this incredible tableware set. A side note, this collection is available for purchase, not this exact one, but one of your own, customized just for your project. Make sure to contact me directly. Message me @ConvoXDesign or email me at Convo By Design at Outlook dot com.

Thank you to my partners and sponsors ThermaSol, Moya Living and Design Hardware. You can find direct links to them and to Brad in the show notes. Thank you for listening and subscribing to the show. Remember why you do what you do and for whom you do it. I appreciate you, I do this for you. Be well and until next week, take today first.