True and Authentic Design | 366 | Wellness & Design Thought Leadership with Dennese Guadeloupe Rojas

I’m Josh Cooperman and this is Convo By Design with designer Dennese Guadeloupe Rojas. I had the chance to chat with this DC/ Maryland based designer, and principal of Interiors By Design about a lot of things, not the least of which, authenticity.

Think about it. Being authentic in all our creative endeavors is so critical to not just the work but how we feel about our own work. One of the things I lament most in the post-pandemic era is the lack of time and focus on authenticity. Think about it for a minute. There is an art to being authentic. It means being not only true to yourself, your work, your friends and family but also to the design and creative process by which we all work. I don’t think it is possible to be completely true to any of these things in a time when every aspect of the business is so unpredictably fluid right now. At a time when the on again, off again gatherings. I was at Design Chicago but bailed out of KBIS this year. And for designers trying to do the work only to have costs boosted by 30% or more on shipping and pricing, timelines continuing to shift outward and making it more challenging to remain creative and relate to the business. But we’re also talking about how Denise stays fresh, sharp and focused. g a constant stream of reselects. It’s draining. Draining emotionally and that draws from ones ability to create. So, were talking about this and other ideas with an immensely creative designer. I think you are going to like this, I hope so.

Thank you for the time and conversation, Dennese! Thank you ThermaSol, Article, York Wallcoverings and Franz Viegener for your partnership and support. You are remarkable partners and amazing allies for the trade. And, thank you for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week. Be well and take today first.

Designer Resources

ThermaSol – Redefining the modern shower experience

Article, great style is easy. It’s the best way to buy beautiful modern furniture.

York Wallcoverings – Designed to inspire for over 125 years.

Franz Viegener – Finely crafted sculptural faucets

Your Best Year in Design | 326 | Proven Strategies for Growing and Promoting Your Design Firm

This is Convo By Design with a conversation about adapting to the ever-changing design environment. Since only everything has changed. When I say that, I mean it. Everything has changed in the business. I remember last March when everyone I was speaking with, myself included thought the events would come back last fall and that the supply chain would return to normal. As time went on, we all started to realize that things were not going back to normal quickly, if at all. this conversation is part of the Wellness & Design Thought Leadership Series presented by ThermaSol.

That being said, not all change is bad. The following conversation includes designers Shirry Dolgin of ASD Interiors, Michelle Salz-Smith of Studio Surface and Jason Lai of L2 Interiors. The panel explores the changes in the design and architecture industry, in real time with a focus on adapting to these changes and maximizing new business and revenue growth. Change is hard. The unknown is uncomfortable.

This exploration unearths some of the most challenging issues we are facing as it relates to the business and how these three firms are addressing these issues.Many of this issues revolve around specifying product right now as the supply chains are stretched and demand has grown as inventories drop. This has led to both shortages and increased costs. There challenges now include managing the disappointment of precuts not being available, reselects, increase costs, lack of manufacturer response times and products showing differently online from reality.

“Our business is so personal, whether we’re face to face, or not. We are people pleasers and that’s not always the greatest thing, especially now. But, I think the greatest challenge now, for me as a perfectionist and a people pleaser, is managing disappointment. Relaying the reality of the situation without making excuses.” – Michelle Salz-Smith

“I spend a lot of my time being upfront with my client saying, ‘listen, it is what it is.’ So, we can either wait, or pick something else.” – Shirry Dolgin

“I know what we want and what we are looking for in our head already, we just haven’t seen it and once we see it, we pull it. But this process has just been so slow. We have to go online and scroll through 75 pages of fabric on one color finish and it’s nothing like what you expect because online it shows differently.” -Jason Lai

In this episode, you will not only hear the challenges restated, you will also hear solutions to many of the issues every designer faces now and what the business might look like in the near future. The best way to overcome challenges is to envision and plan for them in the future. This is another episode in the Wellness & Design Thought Leadership Series presented by ThermaSol featuring Michelle Salz-Smith, Jason Lai and Shirry Dolgin.

Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

And when it comes to working with a partner who has your back, knows your challenges and is there for you every step of the way…

Thank you, Shirry, Jason and Michelle. Thank you Walker Zanger and ThermaSol for your partnership. And thank you for listening. Without you, there is no joy in doing this, you are appreciated. My hope is to bring you inspiration and sublime design through these conversations. To give you that extra push to be the most creative designer you can be. I think we did that here. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow us on Instagram, @ConvoXDesign, with an “x” and convo by design dot com. Be well and remember to take today first.

Wellness & Design Leadership Series | 319 | The Promotion of Design

I’m Josh Cooperman and this is Convo By Design with a solution for one of the biggest challenges you face as a busy design professional. This conversation is going to change the way you do business. Really, it’s all about the promotion of design.

Promotion and marketing are two issues, one issue really but often conflated, that confound most creatives, and simply frustrate the rest. The socials are not user friendly, people don’t tell you what they want to see and if you are focused on the work, as most of you are, the promotion side is just frustrating. Following is a conversation that is part of the Wellness and Design Thought Leadership Series presented by ThermaSol. This conversation features designers Jeanne Chung, Breegan Jane and John McClain. Between Jeanne’s CozyStylishChic blog, Breegan, managing the work and a role on ABC’s Extreme Home Make Over and John McClain with all of his hats, designer, firm owner, television and magazine contributions… This group is busy, but they have figured out some amazing hacks that will help you wrap your arms around the promotional challenges. This conversation is moderated by contributing editor and publicity professional, Alexandra Abramian. This is such fun for me because Alex asked me to stick around and chime in with tips I’ve learned nit just promoting Convo By Design but the work I did at Playboy and in broadcast radio over two decades. This is another edition of the Wellness and Design Thought Leadership Series presented by ThermaSol with The Promotion of Design. Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Alex, Breegan, Jeanne and John…thank you. Thank you ThermaSol and Walker Zanger for your support. And, thank you for listening. Without you, there is no joy in doing this, you are appreciated. My hope is to bring you inspiration and sublime design through these conversations. To give you that extra push to be the most creative designer you can be. I think we did that here. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow us on Instagram, @ConvoXDesign, with an “x” and convo by design dot com. Be well and remember to take today first.