The series is called KBIS Confidential – Creative Conversations LIVE from KBIS 2025. This 7-week series will be published every Wednesday.
Many of the worlds most innovative brands began with an “aha” moment. Moen’s “aha” moment came in 1937, Seattle when Al Moen’s old fashioned handle broke off in his hand. That moment led to the inspiration for the single-handed faucet, a revolutionary moment in plumbing and the beginning of a story that continues to evolve. It’s been said that industrial designers are a combination of engineer, therapist, artisan and sales professional.
Where does the next big idea come from, how is it ideated, modeled, rendered and selected for production? How are aesthetic, functionality and materiality selected. And how do these ideas relate to trends and market data?
This is the story of brand evolution through product development. Where science and engineering collide with the playful mindset. The anatomy of brand attraction and the importance of design while respecting the products that deliver our most valuable resource, water. featuring; Sam Cahill, Lead Industrial Designer, Moen and House of Rohl Alisha Snyder, Sr. Industrial Designer, Moen. Concepts discussed include:
Anatomy of the Moen brand
The value of Trends and market data
Selling an idea
How designs are ideated, modeled, rendered and selected
Market data sets
Geographic influence
From draft to showroom. The process.
Working with the design community
Generating a reaction
Brand evolution. What’s next?
Thank you KBIS for allowing me the opportunity to host the KBIS Podcast Studio presented by AJ Madison! Loved this experience. -CXD
One of my favorite places in the world is the Coachella Valley. Palm Springs, Palm Desert, Rancho Mirage, Indian Wells. The valley is thriving as new residents move in, the are is mountainous and arid desert blended in an oasis of mixed architectural styles blended with cultural influence from music to fashion and everything in between. I love the Coachella Valley because as a teenager, I would go to Palm Springs for spring break. Something then mayor, Sonny Bono did not care fore and eventually drove us out. Then it was the architecture, followed by Coachella Music Festival combined with Stagecoach. La Quinta Resort remains my personal favorite place to recharge and reflect.
I am really pleased to share my conversation with Elyssa Contardo, SoCal native and Coachella Valley based designer. She actually has two offices, one in Palm Desert and the other in Park City, Utah. And we discuss both locations and their emerging status as design forward locales. Check the show notes for links to Contardo’s work. Especially as we walk through some of her projects. You are going to hear all about it, right now after this.
Thank you, Elyssa.Thank you to my incredible partner sponsors; TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
Californians have perfected outdoor living, largely due to the favorable climate. As weather patterns change, the design industry has adapted with sustainable materials, inventive building practices and creative use of space including outdoor kitchens, theaters, plunge pools, functional landscapes, and unique approaches to sport courts. From pickleball to a pickle martini, design meets entertainment with the new innovations in outdoor design.
All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design. This program was sponsored by TimberTech. A fantastic partner/ sponsor of Convo By Design.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
At the highest level of design, the absolute best specifying designers, architects and landscape designers are all highly focused on the technology and performance of products and materials today. You have to because the products you specify for your projects have to perform and they have to last. That is one of the reasons why I am so proud to be working with TimberTech. Their focus on the technical renaissance of synthetic decking is literally changing the conversation about innovation and performance. It pulls focus on three priorities homeowners have and expect from the products their designers and architects specify for their luxury projects; 1. Aesthetics must match the overall design and fit visually. 2. Durability and maintenance. I’ve told you my board-flipping stories about my own wood decks. Clients not only want beauty, but they want ease of use and they want it to last for decades. 3. Sustainably made. Clients are more conscious of the environment and they want the same of their materials. TimberTech hits each one of these elements with a product that not only meets expectations, they exceed them. TimberTech makes a synthetic decking that looks just like wood, color and embossed wood grain for a natural appearance. Their composite decking is technologically superior as it has been created to last for decades, and it is manufactured with up to 85% recycled material. Their Advanced PVC Vintage and Landmark Collections have a Class A Flame Spread Rating making these products an amazing choice for wildfire prone areas, which unfortunately continues to grow on a risk-map. Check the show notes for more information about this and to find the nearest showroom or lumberyard. You can also check them out directly TimberTech.com.
What makes an architectural work worth saving from the bulldozer? The architect? The style? The age? A famous past resident? How are preservation decisions made when historical considerations are in conflict with the rights of the current owner? What is the responsibility of the city and what municipal rules/regulations help address such discussions? Join this conversation with industry insiders as we explore preservation and progress.
All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
In one week from today, KBIS will be hitting Las Vegas with the force and impact you might expect from the worlds greatest kitchen and bath show. Yes, there are others. And, yes, they are great… But this one is my favorite. And you’re about to find out why.
I have a personal connection to KBIS, the kitchen and bath industry show. The NKBA does a magnificent job presenting this event each year. For me, this is a homecoming, an opportunity to network with friends, colleagues, past guests and meet future guests, and partners. It’s an important show for the industry because designers, architect, builders, contractors, remodelers, all specifiers really get the opportunity to see what’s new, next and on the horizon. They have the opportunity to hear about ways the most innovative creatives in the industry are using these products in new and unconventional ways. Its a time for innovation and discovery. Surprise and delight in over one million square feet of convention space when combined with the Industry Builders Show.
Today, you are going to hear from Brian Pagel, Executive Vice President at Emerald. He oversees the residential and commercial connections portfolio which means he oversees the production of KBIS, which you will see, is an extraordinary feat that brings together the most influential brands in the world from appliances, lighting surfaces, plumbing… Basically, if it goes in a kitchen or bath, you’ll find it represented at KBIS. You also find some exceptional programming, I’m honored to be a part of that this year on the next Stage as well as the podcast studio. So when you are at the show this year, please do come by and say ‘hello’. You are going to hear all about the show, why you should attend and how to make the most of the experience. Right after this.
Thank you Brian for taking the time to talk, I’m looking forward to catching up with you at the show!
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and rise above the chaos. – CXD
It feels like every week we are dealing with a new emergency. A new disaster. Is that true, I don’t know, probably not but it feels that way.What we don’t do often enough is review what led up to events and strategically discuss ways to alter behaviors to keep them from happening again. In many cases, it’s because you can’t keep a major catastrophe from occurring, but you can address your individual response to it to better prepare for the next time. Or, if you are a design professional, prepare your clients to better prepare for and whether the next one better than the first. That is why you still hear conversations about the pandemic. The lessons learned will be be long forgotten by many when the next one hits, and there will be a next one. Some of these ideas are so simple, and incorporated into the everyday work of extraordinary creatives, creatives like Liz Williams of Liz Williams Interiors.
Liz is from Atlanta, Georgia. She has a BA in history from The College of Charleston and a BFA in Interior Design from Georgia State University. Liz has developed a unique approach to the work and one she employs in her projects that allow her to draw on her love of history as well as modern techniques and strategies. This combination makes for a successful practice and one that allows her to learn from history, like a global pandemic and apply those lessons learned to making better the spaces she creates for the people who will use them. And you are going to hear all about it, right after this.
Thank you Liz for taking the time to share your thoughts.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and rise above the chaos. – CXD
Before we get to our featured conversation this week, I feel compelled to share my annual grievance with you. Again. What is this annual grievance you may ask. It is the endless and ridiculous list of “trends”that many love to create and share at the end of and into the beginning of every new year. Did you see them this year? They looked a lot like last years didn’t they?
They did. They always do. Now listen, I’m not trying to call anyone out. Embarrass anyone. And, while I am going to point out a few of the ones that caught my attention, and post links in the show notes so you can see them for yourself, I am going to say this again so you understand why I am so non-plussed by the annual barrage of opinions and predictions. It’s because they are based on no real data, only conjecture. Here are a few examples;
House Beautiful and their Design Trends of 2025 article dated 12.30.2024.Some things you will see in 2025 include…
Kitchens Packed with Color
Sculptural Lighting
“Drenching”
Dramatic Drapery
Art Deco Era Antiques
Moody Hues
Cottage Core Gardens
Immersive Bathrooms
This all sounds fine, right? But keep in mind that what ends up happening is that clients who are new to this will now ask push designers for this because it came out in a well-respected magazine. The people who pick up on this are “influencers”, those with a large following and very little industry knowledge. Just to break this down a bit, “kitchens packed with color” sounds great until a skilled designer has to employ this strategy with a lifespan of 15-20 years. With a “color of the year”, promoted by 5-6 different companies, all with different ideas as to what that color of the year will be, this is not really feasible. And let’s all just remember for a moment that Avocado Green and harvest Gold owned the 1970’s and reviled in the 1980’s. But, for every season, am I right? There was even an article written in May of 2021by the BBC touting the return of Avocado Green to contemporary interiors. The interesting thing about this, the article I’m referencing was incredibly well written, sourced and delves deep into the science and theory of color choices. But the headline… “Why ‘avocado green’ is back for interiors” does imply that the color was back en vogue in 2021. I don’t think is was and if it did pop up here and there, not many are still touting it today. And if a client says to their designer that they are going all-in on this and buy Avocado Green appliances, cabinetry or tile, they will be living with it for quite some time. This idea of “drenching” seems completely misaligned with the very nature of interior design. From a vernacular stand point, “drenching” means to get something completely wet, yet color drenching is described as painting every surface in the same shade. Sooooo, monochromatic. Why not just say that? It’s funny really, monochromatic ideas have been in popular design styles for centuries and can be referenced back to the Greek word, monochromos, meaning, to have one color. While I have read articles that source the French word envelopper, or “to wrap” with the idea for color drenching. And yet, every year there are many who also tout the end of the white kitchen. But white kitchens also appear on many of the trends you will find for every coming year. The white kitchen is also a sort of “drenching”, is it not?
Just to put a finer point on this idea, in November, 2023, an article appeared in Vogue entitled, “2023’s Latest Interior Design Trend? Matchy-Matchy Rooms”. The article showcased a Kip’s Bay Dallas room designed by, Mark D. Sikes that featured a floor to ceiling blue and white checkered wallpaper in a style called, Vogue quotes unnamed designers as Mono-Print.
I believe that the prevalence of social media, that creating a value system where “influencers” gain status by the number of followers instead of by the level of their expertise has created an environment for ideas to be promoted not by their true design value but how ‘buzzy’ they can get and how many clicks they receive. That’s not how great design is created, nor enjoyed.
If you want to talk about emerging trends, that’s great. But let’s make this less about ephemeral design looks and styles, and more about functional relevance. Here are some thought starters;
Integrated Technology, mixed-fuels and materials
Safe rooms/ Security
Purposeful Connectivity
Advanced Kitchen Design
Tech Focused/ Spa Inspired Bathrooms
Smartly Designed Outtdoors
Outside in / Biophlic Design, indoor grow rooms and healthy spaces
Why the rant? I’ve been shining a light on this very subject for a few years now because after having so many conversations with exceptional designers, it makes zero sense to me why media outlets would just speculate about what the developing trends are. And yes, I know that most contributors to the design pubs do cite designers regarding these trending ideas, because they are not in the context of a specific project with individual clients, it doesn’t make any sense, iit’s not really actionable and further confuses clients about how they can best communicate with their designer, assuming they are working with one or they are using this information to circumvent the need for a designer. Look back at each of these “trends” listed and tell me if you think any of them are new and compelling or just click-bait. That’s my rant, now, the great part of todays episode, a full conversation featuring, Debbie Mathews.
Debbie Mathews launched her design business in 2013, the same year I launched Convo By Design. It’s been a minute. Debbie is a Nashville based designer and watched the world move in around her as Nashville became a world class music, sports and entertainment destination. During that time, Debbie built her firm and focused on antiques, which she credits for adding a unique charm to her work. It’s in the layering and as you are going to hear, she really has mastered the process and by doing so, has created a truly unique look all her own. What is really interesting about Debbie and the following conversation is how it’s juxtaposed against my previous rant. As you listen to this episode, please check the show notes and click on Debbie’s portfolio as we go through some of her work. You will find many of the ideas espoused as upcoming trends when in reality, these ideas have been in Debbie’s work for many years. Trends? Please. You are going to hear all about it, right after this.
Thank you Debbie, for your time and willingness to share your experience and craft.
Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and rise above the chaos.
No matter who wins, changes are coming. How can the business of design adapt to these changes, and thrive at the same time? Will additional tariffs change the pricing model of goods? How will new regulations affect transportation, fuel usage and household appliances? During these uncertain times, we’re all looking for a bit more stability and direction. Learn how to best navigate the changing landscape and better prepare your design firm and clients for the future.
All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
It’s a challenge and I’m not going to pretend that it isn’t. Often times, I will be producing an episode of the show as there are unspeakable tragedies happening around the world and in my own backyard. As I produce this episode of the show, I am still in contact with many of my industry friends as well as family who have been directly impacted by the wildfires in and around the Los Angeles area. Thoughts and prayers just are not an acceptable response any more. And let’s be honest, that hasn’t been a suitable response for a very long time. As we get into our episode today with Erika Cross, I would love for a few things to happen. First, if this podcast can serve as a respite for those who are suffering, even if it’s only for a few minutes to think about something else and second, to provide an opportunity to think differently about what we know and what is possible. What do I mean by that?
I believe that we need to reimagine what we know if we want to change things for the better. I also believe that creatives are the ones who manifest it, create it and make those changes real for the rest of us. A while back, you heard an episode of the show discussing Venetian chimneys. These were crafted centuries ago by creative types who suffered the types of fires that demolished entire communities. Beautifully crafted chimneys that also served as spark arresters in the highly dense communities of Venice, Italy. Is art going to keep California from wildfires or floods, or landslides that follow fires and floods? No. But looking to creative types allows us to think differently about things which often puts us in the right mental space to address new ways to approach these challenges. It’s certainly not going to be the politicians. SO, for a few minutes, sit back, drive carefully, enjoy your workout or whatever you’re doing while you listen, do it safely and we’ll be right back with artist, Erika Cross.
Thank you, Erika. Loved our chat, love your work. Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and rise above the chaos.
As hard as it is to believe, this is our second year recognizing amazing creatives and enshrining them in the Convo By Design Icon Registry. This month’s inductee is the incomparably talented, multi-hyphenate creative, Adam Hunter It’s almost not fair just how talented Adam is. But it didn’t come easy, it only looks that way.
In addition to being an extraordinary talent as designer, he has sharpened his skills in business whereby taking his talent and moulding it around his eponymous firm. As if that wasn’t enough, Adam started out in theater. From Les Mis to Dreamgirls, Adam’s experience in the theater has no doubt led to his ability to seek drama in design and play with materials to achieve the feeling, mood and scene he seeks. Adam described one of his recent projects as, “the perfect collision of contrasts.” I think that perfectly describes Adam as well. When you explore his work, you find fantasy, aspirational spaces, many of which push and pull to create balance simultaneously, perfectly balanced. Just like Adam who is both the dazzling performer and consummate professional making sure each mark hi hit and punching the important lines just right. Please don’t just take my word for it. Check the show notes and find links to his work and keep listening and hear so you can both see and hear for yourself. Adam Hunter, the January 2024 Convo By Design Icon Registry inductee.
Congratulations Adam on your enshrinement into the Convo By Design Icon Registry and the extraordinary studio you created. Thank you for taking the time to speak with me and sharing your story. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Design Hardware, Pacific Sales and Monogram for your dedication to making our industry better, faster, stronger! And thank you for listening to Convo By Design each week and sharing the show with your colleagues and friends who love sublime design. Until the next episode, be well, stay focused And rise above the chaos. -CXD
