Explore the life, philosophy, and creative process of a designer whose global upbringing and eclectic career shaped the essentialist approach of Commune Studio. From Caracas to Los Angeles, from fashion to interior design, he shares how formative experiences, partnerships, and a pursuit of quality have defined both a firm and a design philosophy centered on purpose, craft, and essential beauty. This is the April, 2026 Convo By Design Icon Registry episode featuring our newest inductee, Roman Alonso presented by Pacific Sales Kitchen and Home.
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Alonso grew up in Caracas, Venezuela, experiencing both urban and rural life; early road trips fostered observational skills and appreciation for simplicity. You heard him on the show in 2025 where he told his story. Moved to Miami in 1978, then Boston for college (BU, class of 1987), followed by New York and eventually Los Angeles.
Worked across fashion, publishing, and editorial (including New York Times Magazine and a publishing venture with Lisa Eisner).
Early exposure to high-quality design and aesthetics shaped design sensibilities. He later was part of a team that formed Commune.
Influences on Design
Latin American upbringing emphasized simplicity, rustic charm, and authentic beauty.
Exposure to fashion (Isaac Mizrahi), PR, and the Pressman family shaped understanding of color, detail, and quality.
Personal journey included absorbing lessons from diverse experiences rather than formal design training.
Product and Collection Development
Starts with identifying gaps or problems in the market (e.g., linear sconces, bathroom accessories).
Combines functional necessity with craftsmanship and subtle aesthetics.
Collaborates closely with partners (like David at Remaine) to maintain quality, usability, and accessibility.
Every product is prototyped and tested in real projects before public launch.
Personal Philosophy and Values
Stoicism: focus on controlling what is controllable and striving for virtue.
Commitment to fairness, thoughtful creation, and ethical production.
Imposter syndrome acknowledged as a persistent aspect of creative life.
Approach prioritizes listening to clients, understanding needs, and curating experiences rather than self-expression alone.
Evolution of the Firm
Studio evolved from a small, highly collaborative team to a large firm, then deliberately scaled back to maintain culture and creative flexibility.
Growth now pursued through products, partnerships, and retail rather than studio expansion.
A candid conversation with interior designers Arianne Bellizaire and Sara Malek Barney on navigating burnout, emotional labor, client management, and creative growth in today’s unpredictable design industry.
From boundary-setting to decision fatigue, social media pressures, and sustaining ambition, this episode explores the strategies and mindsets designers use to remain successful, resilient, and inspired amid market volatility and personal demands.
Identity & Evolution in Design
Designers must periodically redefine themselves and their work to remain relevant.
Personal growth and evolving priorities shape professional identity and approach.
Burnout vs Ambition
Burnout is not a badge of honor; it results from overextension and emotional labor.
Ambition aligns energy with superpowers and opportunities, creating sustainable growth.
Setting boundaries is essential to differentiate productive ambition from harmful overwork.
Emotional Labor & Client Management
Design work involves managing client emotions, expectations, and second-guessing.
Designers act as liaisons between clients, contractors, and teams, absorbing invisible pressures.
Managing scope creep and change orders is a practical strategy to protect both energy and profitability.
Social Media & Comparison Culture
Social media can amplify unrealistic expectations and unhealthy competition.
Designers often feel compelled to accommodate clients’ desires, sometimes overextending themselves to maintain a positive perception.
Decision Fatigue & Process Control
Guiding clients with structured processes reduces decision fatigue and builds trust.
Transparent communication about costs, changes, and expectations protects both designer and client satisfaction.
Sustaining Creativity
Exposure to new experiences, products, peers, and travel is vital for creative rejuvenation.
Nature, walks, and offline activities clear mental clutter and inspire problem-solving.
Intentional “point-to-point” efforts—committing to new experiences—promote growth despite discomfort.
Financial & Business Literacy
Designers must balance artistry with business realities.
Collecting payments, understanding scope, and setting clear expectations are critical professional skills.
Empowering team members while maintaining accountability ensures operational efficiency.
In today’s unpredictable design industry, thriving requires more than talent—it demands resilience, strategy, and self-awareness. On this episode, interior designers Arianne Bellizaire and Sara Malek Barney dive into the complex landscape of professional design, sharing candid insights on burnout, emotional labor, client management, and sustaining creativity in chaotic times.
Designers often redefine their professional identity to adapt to evolving personal and industry priorities. As Bellizaire notes, “We are always changing, and how we describe ourselves now reflects our growth, our aspirations, and the life we’re building.” Similarly, Sara emphasizes the importance of aligning professional actions with personal values to maintain relevance, profitability, and balance.
Burnout, long treated as a badge of honor in design, is reframed here as a clear warning signal. Emotional labor—managing client expectations, facilitating collaboration, and resolving conflicts—often goes uncredited yet drives the success of every project. Both guests stress the importance of boundaries, scope management, and distinguishing between what one can do versus what one should do, emphasizing that ambition thrives when energy is strategically invested in core strengths.
Social media and comparison culture add another layer of complexity. Designers frequently face unrealistic expectations from clients influenced by curated online content, which can pressure them into overextending themselves. Establishing clear processes, communicating cost implications, and structuring client decisions effectively are key strategies for reducing stress while maintaining creative integrity. Decision fatigue, a common challenge in high-stakes residential projects, can be mitigated by guiding clients through structured choices while fostering trust.
Sustaining creativity amid chaos is a recurring theme. Arianne and Sara highlight exposure to new experiences, peers, travel, and even nature walks as essential methods to refresh the mind and spark innovative thinking. “A simple daily walk,” Arianne reflects, “can clear clutter, inspire problem-solving, and restore energy in ways that sitting at a desk never will.” Committing to uncomfortable but growth-oriented experiences, a “point-to-point principle,” is a subtle but critical habit for creative professionals.
Finally, the conversation underscores the business side of design. Designers must balance artistry with operational responsibility, from collecting payments to managing scope creep and training staff. Financial literacy and professional boundaries ensure that creative freedom does not come at the cost of personal wellbeing or firm profitability.
This episode offers an unfiltered look at what it takes to thrive in a chaotic, competitive industry. With honesty, humor, and hard-earned wisdom, Ariana and Sara provide strategies for navigating emotional, creative, and financial pressures while staying grounded, inspired, and relevant. For any designer striving to balance ambition with wellbeing, this conversation is both a blueprint and a call to action.
About Convo By Design: Convo By Design is the longest running podcast of its kind. The show is hosted, produced and published by Josh Cooperman. The podcast has been running since January, 2013. The show has published over seven hundred episodes, featured more than fifteen hundred designers and architects and has garnered over three million streams, downloads making it one of the most listened to design and architecture podcasts as well as being the first design podcast of its kind. For guest suggestions and show inquiries, please message us on Instagram @convoxdesign.
Launching a design firm is hard. Launching one days before a global shutdown is something else entirely. In this episode of Convo By Design, I speak with interior designer Justine about building a solo practice during COVID, transitioning from sales to structure, and navigating the modern realities of design—from virtual collaboration and technical complexity to burnout, authenticity, and creative control. It’s an honest conversation about what it really takes to grow a design business today without losing yourself in the process. Designing Through Disruption | Convo By Design Podcast is hosted and published by Josh Cooperman.
Interior designer Justine shares how launching a solo firm during COVID reshaped her business, creativity, and approach to authenticity in modern design.
Interior Design Podcast, Solo Design Practice, Post-Pandemic Design, Interior Designer Business, Design Authenticity, Lighting Design, Residential Renovation, Convo By Design
Episode Highlights Launching a design firm at the onset of COVID—and adapting without a roadmap
Transitioning from sales and jewelry to residential design and construction
The rise of the “one-woman studio” and the cost of wearing every hat
How virtual meetings expanded access while eroding design community
Why lighting plans are foundational—not optional
Designing with intention under real budget constraints
Choosing authenticity over polish in social media marketing
Burnout prevention, creative resets, and the cautious use of AI tools
“I didn’t just start a business during COVID—I learned how to design without a safety net.”
“Virtual meetings made design more accessible, but they took away the intimacy that built real community.”
“Lighting is the difference between a room that looks good and one that actually works.”
“Being a one-woman studio means freedom—but it also means you feel every decision.”
“Not every project needs to be Instagram-perfect to be successful.”
“Clients don’t need more trends—they need clarity.”
“Scaling sounds great until you realize what you might lose creatively.”
“Burnout doesn’t happen all at once. It happens quietly.”
“Authenticity isn’t a brand strategy—it’s a survival tool.”
“AI can help with process, but instinct still drives good design.”
From high-end residential “wealth” to AI-responsive environments, top designers discuss why lighting is the most under-recognized—yet essential—element of the built environment.
Lighting is often the ghost in the machine of interior design: when it’s perfect, you don’t notice it; when it’s wrong, it’s all you can see. In a wide-ranging discussion featuring architectural lighting experts and residential designers, the conversation shifts from the utility of “turning on the lights” to the high-stakes world of experiential design.
For firms like Focus Lighting and their partners like GRADE, the challenge lies in the nuance of the environment. Whether it’s the high-octane spectacle of the Times Square ball or the restrained elegance of a Chelsea penthouse, the philosophy remains the same: lighting should highlight architectural moments and art without revealing the source. This “invisible” approach is what separates a standard renovation from a truly bespoke residence.
The dialogue also touches on the psychological divide between “rich” and “wealthy” clients. While some desire flashy, obvious fixtures, the most sophisticated projects utilize layers of light—integrated into millwork, hidden in suede-pedal ceiling features, or tucked behind undulating panels—to create a sensory experience that feels natural and inevitable.
Looking forward, the industry is on the cusp of a technological revolution. We are moving toward responsive homes where AI recognizes individual inhabitants, adjusting the lighting plan to their specific preferences and moods in real-time. As designers push into new frontiers like luxury yachting and “Zoom-ready” home offices, the goal remains human-centric: using innovation not just because we can, but to make life better through the deliberate application of light.
Today, you are going to hear from Focus Lighting’s, Mike Cummings and partners of theirs in GRADE NY’s Edward Yedid and Thomas Hickey. Were talking about lighting and how the skilled application in design makes a difference in not just beauty, performance but quality of experience.
Core Concepts:
The Power of Layers: Effective lighting isn’t about one bright source; it’s about a “team” of layers (decorative, accent, and task) working in tandem.
The “Wealthy” Aesthetic: High-end design is shifting away from flashy fixtures toward “restrained” lighting where the source is hidden, but the effect is transformative.
Collaboration is Mandatory: The most innovative solutions—like lighting art with tiny bronze heads or illuminating glass tables with “water droplet” fixtures—come from the friction between a designer’s vision and a lighting engineer’s technical skill.
The Future is AI-Responsive: We are moving toward a “switch-less” world where homes utilize motion sensors and machine learning to anticipate a resident’s path and preference.
Residential vs. Hospitality: In hospitality, the light source is often a celebrated feature; in residential, the goal is for the lighting to disappear into the architecture.
Resources & Applicable Elements
Focus Lighting: An architectural lighting design firm known for projects ranging from Times Square to private luxury residences.
GRADE NY: Since GRADE’s founding in 2004, it has been our belief that integrating architecture and interior design from the outset creates the most beautiful, balanced and cohesive solutions.
Lutron Systems: A leader in lighting control and automated shading solutions mentioned as a “hook” for homeowners entering the world of smart design.
Carpenters Workshop Gallery: Mentioned for their innovative, reactive light fixtures that respond to sound and motion.
“If someone hasn’t used a lighting designer before, they ask us why we need one. If someone has used one before, they can’t wait to use them again.” — Eddie
“Lighting design is a double-edged sword. The better job I’m doing, the less you appreciate it.” — Michael
“Rich people are flashier—they want to see the light fixture. Our clients are wealthy… to them, this is just their world.” — Thomas
“I can come to your house… and like a doctor, diagnose why you don’t like [the lighting] and then use those words to create a new design.” — Michael
“You never hear anybody say ‘no’ in New York, because somebody else will say ‘yes’ right behind you.” — Eddie
“We’re not lighting designers. We’re definitely not structural engineers… when we push the boundaries of our design, we want to have teammates who can say, ‘Oh, I’ve never done that before. Let’s figure out a solution together’ instead of ‘No.'” — Thomas
Bold Vision, Grounded Leadership, and the Relentless Pursuit of Purpose. In this deeply personal and strategic conversation, Corey Damen Jenkins shares the discipline, resilience, and intentional leadership behind his rise—from knocking on 779 doors to building a global design brand rooted in humility, creativity, and purpose.
Corey Damen Jenkins is widely recognized for his exuberant interiors—fearless color, rich materiality, and a joyful sense of aspiration. But behind the visual confidence is a disciplined leader, strategic thinker, and resilient entrepreneur who built his career through persistence, focus, and unwavering belief in his purpose.
In this conversation, Jenkins reveals the principles that guide both his creative and business decisions. His “toy box philosophy” of time management emphasizes prioritization and clarity, while his belief in editing—removing distractions in both design and business—ensures that his work remains intentional and impactful.
Jenkins also shares the realities behind his success, including rejection, intellectual property challenges, and the pressures of leading a growing global brand. From licensing partnerships and product design to publishing and team building, every decision reflects his long-term commitment to protecting creative integrity and building something meaningful.
More than a story of success, this is a conversation about purpose. Jenkins explains how staying grounded, hiring with intention, and embracing humility have allowed him to build not just a celebrated design firm, but a life aligned with creativity, impact, and service.
Key Themes and Insights
Purpose-Driven Career Transformation
Transitioned from automotive corporate buyer to interior designer after a layoff.
Launched his firm during the 2008 recession—one of the most challenging economic periods.
Persistence defined his early career, including knocking on 779 doors to secure his first major client.
The Toy Box Philosophy: Strategic Time and Energy Management
Prioritize the most important commitments first.
Apply discipline to protect creative energy and focus.
Editing is essential in both design execution and business leadership.
Editing as a Creative and Business Discipline
Great design is as much about restraint as expression.
Strategic clarity requires removing distractions and excess.
Focus strengthens creative voice and brand identity.
Leadership Through Humility and Intentional Hiring
Values humility, integrity, and character over pure talent.
Builds teams based on trust, collaboration, and shared values.
Leadership grounded in humility creates resilience and longevity.
Protecting Creative Vision Through Licensing and IP Strategy
Strategic licensing partnerships expand reach while protecting creative authorship.
Collaboration with global brands strengthens business stability.
Intellectual property protection is essential in today’s copy-driven market.
Designers as Emotional and Strategic Partners
Designers serve as advisors, therapists, and trusted confidants.
Design has emotional, psychological, and lifestyle impact.
Interiors shape not only how spaces look—but how people live and feel.
Corey Damen Jenkins:
“Success requires focus. You have to put the big priorities in first.”
“Rejection isn’t failure—it’s part of the journey.”
“Humility keeps you grounded and makes you a better leader.”
“Design isn’t just about beauty. It’s about transformation.”
“I didn’t just want a career. I wanted a purpose.”
Purpose Before Prestige: Corey Damen Jenkins on Building a Life—and Career—by Design
Corey Damen Jenkins has built a career defined by bold interiors, fearless creativity, and unmistakable confidence. But the true foundation of his success isn’t aesthetic—it’s discipline, humility, and purpose.
Long before his work appeared in books, product collections, and design publications, Jenkins faced the uncertainty of reinvention. After losing his corporate job, he committed fully to interior design, launching his firm during one of the most volatile economic periods in recent history. The early days tested his resolve. He knocked on 779 doors before securing his first major client—a defining experience that shaped his perspective on perseverance and belief.
Today, that same discipline informs every aspect of his work. Jenkins approaches both design and leadership with intentional focus. His “toy box philosophy”—prioritizing the most important commitments first—guides how he manages his time, his studio, and his creative energy. Editing, he believes, is essential not only to great interiors but to building a meaningful business.
As his influence has grown, Jenkins has expanded into licensing, publishing, and product design, carefully selecting partnerships that align with his values and protect his creative voice. Yet despite his success, he remains grounded in humility—a principle he considers essential to leadership, growth, and longevity.
For Jenkins, interior design is more than aesthetics. It is emotional, personal, and transformative. Designers shape how people experience their homes and their lives.
His journey serves as a reminder that meaningful success isn’t defined by visibility or recognition. It’s defined by purpose, resilience, and the courage to pursue a creative life with intention.
Innovation Under Pressure: Prefab, Modular, and the Future of Resilient Design Under Pressure. Architecture is evolving faster than ever, driven by natural disasters, technology, and client expectations—but how do designers balance innovation with risk, regulation, and lifestyle priorities? Josh Cooperman hosts an unfiltered conversation with Drew Davis, Brian Pinkett, Aaron Neubert, and Joseph Dangaran about prefabrication, modular construction, client programming, and the challenges of rebuilding communities in fire- and flood-prone regions. From the Palisades to Paris, they explore how architecture must adapt—or risk falling behind.
1. Introduction and Context
Host introduction: Josh Cooperman, Convo By Design.
Acknowledgements: Kim Gordon Designs (venue), Pacific Sales Kitchen & Home (sponsor and industry supporter).
Why the discussion matters: natural disasters as a case study in architecture’s evolving role.
Personal anecdote: Josh’s wildfire experience in 1983 highlighting the urgency of resilient design.
Calgary-based designer Stephanie Martin shares the story of launching her firm during the 2008 financial crisis, the gap between design education and reality, and why hand-crafted authenticity remains vital in the age of AI. She also takes us inside the Rideau Residence, a project blending modern aesthetics with sentimental family history.
Launching in a Recession: Stephanie discusses starting her firm in 2008 during the financial crisis, which heavily impacted Calgary’s oil and gas-driven economy. She attributes her early success to “door-to-door” marketing and building a reputation through exceptional service rather than just aesthetics.
The “Cowboy Town” Reality: A look at Calgary’s diverse culture, strong job market, and affordable housing, countering its reputation as just a “cowboy town.”
Service Over Style: Stephanie emphasizes that the core of her business is caring about the clients’ lives, a lesson she learned early on that differentiates her firm today.
The Evolution of Design Practice
Education vs. Reality: A candid discussion on how design schools often focus on exaggerated creativity while overlooking practical skills like budgeting, timelines, and coordination.
Post-Pandemic Expectations: Clients now prioritize emotional connections and functional spaces over mere aesthetics, seeking designs that actively enhance their well-being.
Sustainability: The conversation touches on the necessity of sustainable building practices, including Stephanie’s experience with passive homes.
Technology & Authenticity
The AI Debate: Stephanie and Josh discuss the rise of AI in design. While Stephanie is optimistic about AI for efficiency, she argues for maintaining “hand-crafted” creativity to ensure designs remain meaningful.
Authentic Marketing: In an era of AI-generated content, Stephanie commits to keeping her social media presence true to her values by showcasing only authentic, human-created work.
Project Spotlight: The Rideau Residence
Modern-Traditional Mix: A deep dive into the kitchen design which juxtaposes modern elements with sentimental details, specifically a brick backsplash sourced from the owner’s grandmother’s house.
Space Transformation: How a formal dining room was reimagined into a dark, masculine office space that contrasts sharply with the rest of the light-filled home.
When interiors meet intention: a dynamic panel on how color theory, holistic living, sustainable materials, and design thinking come together to redefine residential spaces for 2025 and beyond.
Sherwin Williams set out to cover Earth with beautiful colors over 150 years ago. 1866, Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio, on a mission really. And the result is a company dedicated to delivery of thebest in paints, coatings and related products to discerning clients all over the world. That dedication was evident from the start with the hiring of Percy Neyman, the very first chemist employed by an American paint manufacturer. Sherwin Williams continues to set the bar high and provide the design community with the essential tools to create superior projects. Sherwin Williams is commitment to supporting the design community, which is why they sponsor programs, like this one. They are also dedicated to a betterment philosophical approach which is why they selected ‘wellness” as the topic for this talk.Thank you Sherwin Williams for your tireless support.
In this timely conversation, experts from across interior design and sustainable living explore what it means to design for wellness in 2025. Moderated by Sue Wadden and Ashlynn Bourque of Sherwin-Williams, the panel features voices from:
Jeanne Chung (Cozy, Stylish, Chic) — known for crafting spaces that blend comfort, style, and emotional balance.
Julee Ireland (Julee Ireland Design Studio) — bringing a refined, intentional aesthetic rooted in longevity and livable elegance.
Greg Roth (CarbonShack) — spotlighting eco-conscious material sourcing, sustainable practices, and climate-aligned living environments.
Together they examine how interior design can be a catalyst for holistic living — from color palettes that promote calm and emotional balance, to spatial planning that supports aging in place, to circadian lighting and neurodiversity-friendly layouts. The discussion underscores a rising trend: residential interiors inspired by hospitality, wellness, and sustainability principles.
Listeners will come away with fresh ideas on turning their homes into future-proof sanctuaries — design-forward, earth-conscious, and emotionally attuned.
Health span-focused design: Designing spaces that help residents live longer, healthier lives at home.
Aging in place: Home layouts that accommodate long-term functionality and wellness.
Home gyms, saunas, cold plunges: Integrating spa-level wellness amenities in private residences.
Dual kitchens: Inspired by Italian family homes for multigenerational living.
Collaboration with architects: Designers as integral contributors to maximize natural light and spatial flow.
VR visualization: Helping clients experience proportion, scale, and sightlines before construction.
Problem-solving as designers: Addressing unforeseen construction issues creatively while maintaining aesthetics.
Circadian lighting: Lighting systems (e.g., Lutron Ketra) that mimic natural light patterns to support sleep and productivity.
The Accidental Empire: Marmol Radziner on Preservation, Prefab, and Fighting the Tyranny of the Nimby. Leo Marmol and Ron Radziner discuss the 36-year evolution of their design-build firm, tracing its roots in a student co-op to becoming a leader in modern residential architecture, restoration, and the urgent need for sustainable urban density in Los Angeles.
The conversation features Leo Marmol and Ron Radziner, co-founders of Marmol Radziner, detailing the firm’s history, their design philosophy, and their views on the current state of preservation and sustainability in LA.
Origin Story and The Return to Modernism:
The co-founders met as students at Cal Poly, San Luis Obispo, living in “The Ark,” a condemned co-op. This environment of free rein to alter the building foreshadowed their later design-build approach.
They founded their firm in 1989 during the “dying days of postmodernism,” quickly committing to the modernist ideal of clarity, reduction, and the connection between design and craft (Bauhaus).
They attribute the firm’s early success to aligning with the eventual return to California modernism, driven by its rich history in the region.
Milestone Projects and Preservation:
The first major flag-planting project was the Gutentag Studio (a small, pure concrete block and cedar studio), followed by the new Ward Residence.
Their watershed moment in preservation was the Kaufmann House restoration (1993) in Palm Springs. At the time, there was virtually no industry for modern restoration, forcing the firm to develop the roadmap for approaching these aging buildings.
They view restorations as “classrooms” that inform their new work, maintaining a healthy split of one-third restoration and two-thirds new construction.
Preservation Today: The Fetish vs. Functionality:
Marmol and Radziner argue they are often at odds with the preservation community because they believe historic properties must evolve to remain functional and relevant, cautioning against a “fetish” that prevents necessary change.
They criticize the current situation where every modern building is deemed “sacred,” citing the contentious, successful fight to demolish the Barry Building on San Vicente as an example of overreach where the building’s significance did not rise to the level requiring preservation.
The Problem of Scale (“McModerns”) and Efficiency:
They express concern over the proliferation of “McModerns” and elephantine houses, driven by high property values and the pressure to “max out the buildable area” on a site.
They emphasize that their modern perspective is less about style and more about the fundamental importance of connection—internal open plans and connecting the home to the landscape and exterior rhythm of nature (a concept that is lost when properties are overbuilt).
Sustainability and the Nimby Problem:
While California leads the country in robust, fire-resilient, and energy-efficient building codes (which have been a success), they gave the state’s housing policy an “F.”
Leo Marmol asserted that the greenest thing the city can do is densify and allow more housing in the urban core, calling out the NIMBY (Not In My Back Yard) mentality as the primary political failure that forces sprawl and long commutes.
The Return to Prefabrication (Prefab 2.0):
Marmol Radziner initially experimented with prefab from 2004–2012 but stopped after the 2008 crash.
They are now returning to prefabrication—Prefab 2.0—as a response to the current “crisis of construction costs” and the need for quick, affordable, and sustainable housing solutions, particularly for fire rebuilds in Altadena and the Palisades.
Design-Build Practice Scale:
The firm combines Architecture, Construction Services (design-build), Landscape Architecture, and Interior Design under one roof.
They support their construction services with their own dedicated cabinet shop and metal shop in El Segundo, allowing for control over craft and execution.
Fire Resilience and Landscape:
The fires are affecting landscape rules, particularly regarding Zone Zero (the 0–5 feet immediately surrounding the building). They argue against the extreme position of “no planting” in Zone Zero, believing the right, well-irrigated planting can help against embers, which they identify as the biggest culprit in mass fires, more so than direct flame.
Home hardening (sealing every vulnerability) is considered the single most important factor, with modern energy codes being an accidental but highly effective form of fire hardening.
This week on the show, you’re going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. Were going back for more conversations from the show.
CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audio-visual, networking, and integrated systems. Its mission is to advance the home technology industry through education, certification, advocacy, and networking. Members include integrators, designers, manufacturers, and consultants who shape the connected environments we live and work in.
CEDIA Expo is the industry’s largest annual event for residential technology professionals. With hundreds of exhibitors, educational sessions, live demos, and global networking opportunities, it’s where new ideas and innovations in smart home and AV integration take center stage.
The Commercial Integrator Expo (CIX), co-located with CEDIA Expo, focuses on commercial integration technologies—from conferencing and IT infrastructure to building automation and emerging AV solutions—bringing together commercial integrators, IT pros, designers, and tech managers.
Jason McGraw | Group VP and Show Director, CEDIA Expo / CIX
Scope of the Show: McGraw details the scale of CEDIA Expo 2025, featuring over 350 exhibitors and immersive demo rooms that showcase integrated audio, video, and control systems.
Integration Meets Design: Discussion centers on the critical partnership between integrators and the design-build community (interior designers, architects, builders). McGraw emphasizes that technology—ranging from AI and energy management to lighting—must be a foundational element of the design process, not an afterthought.
The Business Case: Designers are encouraged to view integrators as essential trade partners, similar to electricians or plumbers, to better service clients and protect home networks.
Dale Sandberg | Product Manager for Electronics, Sonance
Aesthetic Performance: Sandberg discusses Sonance’s philosophy that sound should support the design of a space rather than dominate it. The focus is on blending high-fidelity performance with discreet aesthetics.
New Innovations: Highlights include the compact UA Series amplifiers designed to fit behind displays or in tight spaces, and the integration of professional-grade Blaze Audio amplifiers into the Sonance family.
Outdoor Living: The conversation covers the growing trend of outdoor entertainment, where amplifiers and speakers are used to create immersive environments in backyards and outdoor kitchens.
Jim Garrett | Senior Director of Product Strategy, Harman Luxury Audio Group
Hidden Technology: Garrett addresses the challenge of eliminating “wall acne” through invisible speakers and design-integrated solutions that do not compromise acoustic performance.
Pandemic Influence: The discussion explores how the pandemic shifted focus toward outdoor living and unconventional entertainment spaces, including garages and multi-generational gaming setups.
Brand Portfolio: Insights into the product strategies for Harman’s luxury brands—JBL, Revel, Mark Levinson, and JBL Synthesis—and the importance of gathering direct feedback from integrators to drive R&D.
Demo rooms showcasing integrated audio, video, and control systems
The Wave Effect of Trade Shows
Innovation as unseen currents shaping the industry
Ideas incubated at CEDIA spreading across markets and returning as trends
Integration Meets Design
Town hall insights with CEDIA’s Daryl Friedman & NKBA’s Bill Darcy
Bridging integrators with interior designers, kitchen & bath professionals, and architects
Untapped opportunities in collaborative smart home projects
Technology as a Design Driver
AI, energy management, lighting trends, and seamless AV systems
Why technology must be discussed at the start of design projects
Case studies: motorized shades, outdoor AV, invisible speakers, custom veneers
Outdoor Living & Luxury Spaces
Kitchens and backyards as multi-hundred-thousand-dollar investments
Expanding living spaces through technology
Luxury demo rooms and high-performance home theaters
Why Designers Should Be Here
Missing out on competitive advantages without CEDIA exposure
Seeing products in person vs. static web images
Real examples of design-centric AV solutions and invisible tech
The Business Case
Designers need integrators just as they need electricians, plumbers, and fabricators
Protecting networks and ensuring cybersecurity in the home
Service and maintenance as part of the client experience
Looking Forward
Progress and serendipity at trade shows
Extending collaboration with KBIS and IBS (Orlando, 2026)
Building lasting bridges between integrators and designers
Links & Resources
CEDIA Expo
Commercial Integrator Expo
NKBA – National Kitchen & Bath Association
KBIS – Kitchen & Bath Industry Show
Dale Sandberg on Sonance, New Electronics, and Designing for Sonic + Aesthetic Experience
Dale Sandberg, new Product Manager for Electronics at Sonance, shares how the company is blending high-fidelity performance with discreet design solutions, introducing amplifiers and loudspeakers that elevate both sonic and aesthetic experiences in residential and commercial spaces.
At his first CEDIA Expo, Dale highlights Sonance’s latest innovations, from compact UA Series amplifiers designed to disappear behind displays to Blaze Audio’s professional-grade amplifiers now integrated into the Sonance family. With a philosophy that sound should enhance the design of a space rather than dominate it, Sonance is shaping how integrators and designers deliver immersive, comfortable experiences both indoors and out.
Guest: Dale Sandberg, Product Manager for Electronics, Sonance.
Background: from pro audio to Sonance, less than one year with the company.
Context: first CEDIA Expo experience, excitement about Sonance’s direction.
New Product Highlights
Loudspeakers
High Output Series (professional side).
Wedge speaker for outdoor/architectural blending.
Re-engineered Power Pipe subwoofers for stronger low-end performance.
Mountable behind TVs, under tables, or in tight spaces.
Features T-slots for stacking/mounting other gear.
Energy-efficient design with minimal heat output.
Blaze Audio Amplifiers
Sonance acquisition of Blaze Audio brand (Pascal, Denmark).
Range from 60W per channel up to 400W bridged.
Full DSP capability, rack-mountable, UL-rated.
Outdoor applications via weather-rated cases.
Design & Integration Perspective
Compact electronics give designers freedom to hide gear while maintaining performance.
Balancing performance and aesthetics: sound follows the design, not the other way around.
Example: background music at parties that fills space without overwhelming conversation.
Outdoor living trend: amplifiers and speakers enabling outdoor kitchens, theaters, and entertainment spaces.
Company Ethos & Philosophy
Mission: deliver complete audio solutions—amplification, processing, and speakers.
Philosophy: the sonic experience should support the aesthetic experience of a home or space.
Growth vision: expand residential dominance while building commercial presence.
Takeaway: not just about volume—it’s about creating the right experience.
Jim Garrett | Harman Luxury Audio
Jim Garrett on Harman’s Audio Innovations, Hidden Tech, and Pandemic-Inspired Entertainment
Jim Garrett, Senior Director of Product Strategy and Planning at Harman Luxury Audio Group, shares how the company balances high-performance audio with design aesthetics, explores emerging opportunities in outdoor and unconventional home entertainment, and highlights why integrator feedback is vital to shaping future products.
From invisible speakers to immersive home cinema solutions, Jim Garrett takes listeners behind the scenes of Harman’s engineering and R&D process, discussing product development for brands like JBL, Revel, Synthesis, and Mark Levinson. He explains how the pandemic inspired new entertainment spaces, how technology can be seamlessly integrated into interiors, and why CEDIA Expo remains an essential hub for innovation, collaboration, and awareness in the custom electronics industry.
Guest: Jim Garrett, Senior Director of Product Strategy & Planning, Harman Luxury Audio Group.
Role: Oversees product roadmap, development direction, and exhibition strategy.
Context: Recorded in Volkswagen ID.Buzz at CEDIA Expo 2025.
CEDIA Expo 2025 Overview
Largest booth shared with parent company Samsung.
Opportunity to engage integrators directly and gather actionable feedback.
Importance of listening to installation professionals to improve products.
Product Strategy and Brand Focus
Harman Luxury Audio Group brands: JBL, JBL Synthesis, Revel, Mark Levinson.
Focus at Expo: JBL Synthesis for home cinema and immersive audio.
Solutions include invisible speakers, wall/ceiling installations, and custom home audio products.
Balancing Performance and Aesthetics
Challenge: high-performance products that are visually unobtrusive.
Goal: eliminate “wall acne” with invisible or design-integrated speakers.
Inspiration drawn from evolution in lighting design to minimize visual clutter.
Engineering and R&D
Harman’s science-based approach: performance must meet visual and acoustic demands.
Innovation includes weatherproof outdoor speakers and displays for bright sunlight.
Teams challenged to create high-fidelity systems that integrate seamlessly into homes.
Expanding Entertainment Spaces
Pandemic influence: growth of outdoor living and unconventional entertainment areas.
Multi-generational engagement: home theaters, garages, patios, bathrooms, and gaming setups.
Flexibility of audio/video systems allows new experiences across the home.
Integration and Awareness
Educating interior designers, architects, and end users about hidden tech.
