The series is called KBIS Confidential – Creative Conversations LIVE from KBIS 2025. This 7-week series will be published every Wednesday.
Many of the worlds most innovative brands began with an “aha” moment. Moen’s “aha” moment came in 1937, Seattle when Al Moen’s old fashioned handle broke off in his hand. That moment led to the inspiration for the single-handed faucet, a revolutionary moment in plumbing and the beginning of a story that continues to evolve. It’s been said that industrial designers are a combination of engineer, therapist, artisan and sales professional.
Where does the next big idea come from, how is it ideated, modeled, rendered and selected for production? How are aesthetic, functionality and materiality selected. And how do these ideas relate to trends and market data?
This is the story of brand evolution through product development. Where science and engineering collide with the playful mindset. The anatomy of brand attraction and the importance of design while respecting the products that deliver our most valuable resource, water. featuring; Sam Cahill, Lead Industrial Designer, Moen and House of Rohl Alisha Snyder, Sr. Industrial Designer, Moen. Concepts discussed include:
Anatomy of the Moen brand
The value of Trends and market data
Selling an idea
How designs are ideated, modeled, rendered and selected
Market data sets
Geographic influence
From draft to showroom. The process.
Working with the design community
Generating a reaction
Brand evolution. What’s next?
Thank you KBIS for allowing me the opportunity to host the KBIS Podcast Studio presented by AJ Madison! Loved this experience. -CXD
One of my favorite places in the world is the Coachella Valley. Palm Springs, Palm Desert, Rancho Mirage, Indian Wells. The valley is thriving as new residents move in, the are is mountainous and arid desert blended in an oasis of mixed architectural styles blended with cultural influence from music to fashion and everything in between. I love the Coachella Valley because as a teenager, I would go to Palm Springs for spring break. Something then mayor, Sonny Bono did not care fore and eventually drove us out. Then it was the architecture, followed by Coachella Music Festival combined with Stagecoach. La Quinta Resort remains my personal favorite place to recharge and reflect.
I am really pleased to share my conversation with Elyssa Contardo, SoCal native and Coachella Valley based designer. She actually has two offices, one in Palm Desert and the other in Park City, Utah. And we discuss both locations and their emerging status as design forward locales. Check the show notes for links to Contardo’s work. Especially as we walk through some of her projects. You are going to hear all about it, right now after this.
Thank you, Elyssa.Thank you to my incredible partner sponsors; TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
In a bygone time, we had celebrated architecture critics, historians and thought leaders like; Ada Louise Huxtable, Lewis Mumford, Jane Jacobs and Vincent Scully. These were gifted thought leaders with a willingness to share their views, good or bad, but never indifferent. They and others influenced the manner in which we looked critically at the shape and purpose of the spaces where we live work and play. Arch Daily wrote a piece in 2012 called The Architect Critic is Dead (just not for the reason you think). Is it. Is it, really?
I don’t think the architect critic is dead, it has changed. It’s like Syndrome’s quote from The Incredibles. That when everyone has superpowers, no-one will be a superhero. It’s this dilution of meaning through social media where everyone has an opinion and no hesitation about sharing it. Very little self-awareness and a platform, then everyone is a critic but without the critical thinking or communication skills to articulate their ideas effectively. Enda Donagher and I chop this idea up a Biot and he shares his experience in the business over the past 30-years plus. Enda and I talk about the business and his work.
Donagher’s firm addresses the architecture and interior design and his work is nuanced through a personalized approach and sensibly modern in look and feel. The ideas regarding the architect critic is relevant for a number of reasons, not the least of which is the opportunity to deconstruct the ideas that go into creating amazing work. If the work can be deconstructed, it provided a forum for critical thought to better our architecture and design. If we can apply critical thought, share ways to improve, then Syndrome was wrong. Everyone truly can be a super because everyones work is better and the level of expectation is raised. I enjoyed this conversation and I hope you do too. You’ll hear all about it, right after this.
Thank you, Enda. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
Words matter. They are important not just for the sake of clear communications but to showcase the specific skillset one has in an effort to attract a suitable client. Suitability. If you are a regular listener to Convo By Design you know what I am talking about. If not, first, hopefully you will be a regular listener, second, the idea of suitability in all endeavors is more important now than ever before.Suitability means vibing and open to new ideas through a mutual trust. A mutual trust allows someone to communicate with another, without having to masque every idea under the veil of “correctness”, in whatever form that may take.
No, we are not going to be talking about politics or anything that might make anyone uncomfortable. Today, you are going to hear my conversation with Paulina Hospod with Aha!Interiors about design vs. renovation and subtle details. Sometimes, subtle details make all the difference between the overused, overplayed looks you can find while doomscrolling on the socials. Design should make us happy, and were going to explore that idea with Paulina, right after this.
Thank you, Paulina. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
For the past 12 years, it has been a mission to bring you voices and stories of talent in design, architecture and the arts. There have been so many twists and turns over these past 12 years and many of you have been with me since the early days of the show. A few ideas that often come back to me when presenting these conversations. Two major themes are authenticity and suitability. Two words that you don’t hear often. The first being authenticity in design and the other, which you never hear, except here is suitability. Were going to drill down on both this week.
Today on the show, you are going to hear from Bailey Todd of White Cliff Studio. Bailey and her Midwest minded, Illinois based firm deals in authenticity in all her projects and we will dig in a bit. It’s the suitability idea that I have been focused on lately. For years, I have been non-plussed by the trades, magazines and social media prognosticators alike and this is the perfect way to draw the correlation between the influencer and the influential. The influencer will tell you just how great they are and because they know, here are the things with which you should surround yourself. Influentials on the other hand, this is experienced based knowledge shared with you by people who know because they have experience. I really enjoyed my conversation with Bailey and I think yo will too. She knows her industry, she understands her business and she is willing to chop it up and share. Love that. And, it’s coming up, right after this.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.
All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a stage designed by Julie Beuerlein of JKB Home Design. An amazing space that served as the backdrop for our conversations. Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations like this one.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
The following panel discussion hosted by Sherwin-Williams, where they explore color and its many applications, from evoking emotion and enhances spaces, to creating balance that dramatic wow factor! Sherwin-Williams shares insight from their recently announced 2025 Color Capsule Collection, featuring not just one but nine hues as part of its color trend forecast. A panel of industry pros share practical insights on how to best incorporate these colors (and others), from bold statements to subtle accents. Whether you’re a design enthusiast or a professional, this conversation will equip you with the knowledge to stay ahead of the color curve and enhance your color potential!
Moderated by: Ashlynn Bourque, Sherwin-Williams and Ro Almira, Sherwin-Williams
Featuring: Breegan Jane, Breegan Jane; Kerrie Kelly, Kerrie Kelly Studio; Patrick Ediger, Patrick Ediger Interior Design; and Eddie Maestri, Maestri Studio
I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.
All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a stage designed by Julie Beuerlein of JKB Home Design. An amazing space that served as the backdrop for our conversations. Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations. Like this one.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
When it comes to sustainability in residential design and architecture – whether renovating or new build – the impression can be that you either have to do everything sustainably, or not even start down that path. Increasingly, many consumers/clients want to make a positive impact by making sustainable choices. How does one choose, do you have to, and which choices make the most impact?
Moderated by: Degen Pener, Writer/Editor
Featuring: Lori Dennis, CEO, Lori Dennis Inc.; Dan Brunn, Dan Brunn Architecture; Hanna Li, Creative Director and Designer, Hanna Li Interiors; and Greg Roth, CarbonShack Design
It feels like every week we are dealing with a new emergency. A new disaster. Is that true, I don’t know, probably not but it feels that way.What we don’t do often enough is review what led up to events and strategically discuss ways to alter behaviors to keep them from happening again. In many cases, it’s because you can’t keep a major catastrophe from occurring, but you can address your individual response to it to better prepare for the next time. Or, if you are a design professional, prepare your clients to better prepare for and whether the next one better than the first. That is why you still hear conversations about the pandemic. The lessons learned will be be long forgotten by many when the next one hits, and there will be a next one. Some of these ideas are so simple, and incorporated into the everyday work of extraordinary creatives, creatives like Liz Williams of Liz Williams Interiors.
Liz is from Atlanta, Georgia. She has a BA in history from The College of Charleston and a BFA in Interior Design from Georgia State University. Liz has developed a unique approach to the work and one she employs in her projects that allow her to draw on her love of history as well as modern techniques and strategies. This combination makes for a successful practice and one that allows her to learn from history, like a global pandemic and apply those lessons learned to making better the spaces she creates for the people who will use them. And you are going to hear all about it, right after this.
Thank you Liz for taking the time to share your thoughts.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and rise above the chaos. – CXD
Before we get to our featured conversation this week, I feel compelled to share my annual grievance with you. Again. What is this annual grievance you may ask. It is the endless and ridiculous list of “trends”that many love to create and share at the end of and into the beginning of every new year. Did you see them this year? They looked a lot like last years didn’t they?
They did. They always do. Now listen, I’m not trying to call anyone out. Embarrass anyone. And, while I am going to point out a few of the ones that caught my attention, and post links in the show notes so you can see them for yourself, I am going to say this again so you understand why I am so non-plussed by the annual barrage of opinions and predictions. It’s because they are based on no real data, only conjecture. Here are a few examples;
House Beautiful and their Design Trends of 2025 article dated 12.30.2024.Some things you will see in 2025 include…
Kitchens Packed with Color
Sculptural Lighting
“Drenching”
Dramatic Drapery
Art Deco Era Antiques
Moody Hues
Cottage Core Gardens
Immersive Bathrooms
This all sounds fine, right? But keep in mind that what ends up happening is that clients who are new to this will now ask push designers for this because it came out in a well-respected magazine. The people who pick up on this are “influencers”, those with a large following and very little industry knowledge. Just to break this down a bit, “kitchens packed with color” sounds great until a skilled designer has to employ this strategy with a lifespan of 15-20 years. With a “color of the year”, promoted by 5-6 different companies, all with different ideas as to what that color of the year will be, this is not really feasible. And let’s all just remember for a moment that Avocado Green and harvest Gold owned the 1970’s and reviled in the 1980’s. But, for every season, am I right? There was even an article written in May of 2021by the BBC touting the return of Avocado Green to contemporary interiors. The interesting thing about this, the article I’m referencing was incredibly well written, sourced and delves deep into the science and theory of color choices. But the headline… “Why ‘avocado green’ is back for interiors” does imply that the color was back en vogue in 2021. I don’t think is was and if it did pop up here and there, not many are still touting it today. And if a client says to their designer that they are going all-in on this and buy Avocado Green appliances, cabinetry or tile, they will be living with it for quite some time. This idea of “drenching” seems completely misaligned with the very nature of interior design. From a vernacular stand point, “drenching” means to get something completely wet, yet color drenching is described as painting every surface in the same shade. Sooooo, monochromatic. Why not just say that? It’s funny really, monochromatic ideas have been in popular design styles for centuries and can be referenced back to the Greek word, monochromos, meaning, to have one color. While I have read articles that source the French word envelopper, or “to wrap” with the idea for color drenching. And yet, every year there are many who also tout the end of the white kitchen. But white kitchens also appear on many of the trends you will find for every coming year. The white kitchen is also a sort of “drenching”, is it not?
Just to put a finer point on this idea, in November, 2023, an article appeared in Vogue entitled, “2023’s Latest Interior Design Trend? Matchy-Matchy Rooms”. The article showcased a Kip’s Bay Dallas room designed by, Mark D. Sikes that featured a floor to ceiling blue and white checkered wallpaper in a style called, Vogue quotes unnamed designers as Mono-Print.
I believe that the prevalence of social media, that creating a value system where “influencers” gain status by the number of followers instead of by the level of their expertise has created an environment for ideas to be promoted not by their true design value but how ‘buzzy’ they can get and how many clicks they receive. That’s not how great design is created, nor enjoyed.
If you want to talk about emerging trends, that’s great. But let’s make this less about ephemeral design looks and styles, and more about functional relevance. Here are some thought starters;
Integrated Technology, mixed-fuels and materials
Safe rooms/ Security
Purposeful Connectivity
Advanced Kitchen Design
Tech Focused/ Spa Inspired Bathrooms
Smartly Designed Outtdoors
Outside in / Biophlic Design, indoor grow rooms and healthy spaces
Why the rant? I’ve been shining a light on this very subject for a few years now because after having so many conversations with exceptional designers, it makes zero sense to me why media outlets would just speculate about what the developing trends are. And yes, I know that most contributors to the design pubs do cite designers regarding these trending ideas, because they are not in the context of a specific project with individual clients, it doesn’t make any sense, iit’s not really actionable and further confuses clients about how they can best communicate with their designer, assuming they are working with one or they are using this information to circumvent the need for a designer. Look back at each of these “trends” listed and tell me if you think any of them are new and compelling or just click-bait. That’s my rant, now, the great part of todays episode, a full conversation featuring, Debbie Mathews.
Debbie Mathews launched her design business in 2013, the same year I launched Convo By Design. It’s been a minute. Debbie is a Nashville based designer and watched the world move in around her as Nashville became a world class music, sports and entertainment destination. During that time, Debbie built her firm and focused on antiques, which she credits for adding a unique charm to her work. It’s in the layering and as you are going to hear, she really has mastered the process and by doing so, has created a truly unique look all her own. What is really interesting about Debbie and the following conversation is how it’s juxtaposed against my previous rant. As you listen to this episode, please check the show notes and click on Debbie’s portfolio as we go through some of her work. You will find many of the ideas espoused as upcoming trends when in reality, these ideas have been in Debbie’s work for many years. Trends? Please. You are going to hear all about it, right after this.
Thank you Debbie, for your time and willingness to share your experience and craft.
Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and rise above the chaos.
No matter who wins, changes are coming. How can the business of design adapt to these changes, and thrive at the same time? Will additional tariffs change the pricing model of goods? How will new regulations affect transportation, fuel usage and household appliances? During these uncertain times, we’re all looking for a bit more stability and direction. Learn how to best navigate the changing landscape and better prepare your design firm and clients for the future.
All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
