Innovation Under Pressure: Prefab, Modular, and the Future of Resilient Design Under Pressure. Architecture is evolving faster than ever, driven by natural disasters, technology, and client expectations—but how do designers balance innovation with risk, regulation, and lifestyle priorities? Josh Cooperman hosts an unfiltered conversation with Drew Davis, Brian Pinkett, Aaron Neubert, and Joseph Dangaran about prefabrication, modular construction, client programming, and the challenges of rebuilding communities in fire- and flood-prone regions. From the Palisades to Paris, they explore how architecture must adapt—or risk falling behind.
1. Introduction and Context
Host introduction: Josh Cooperman, Convo By Design.
Acknowledgements: Kim Gordon Designs (venue), Pacific Sales Kitchen & Home (sponsor and industry supporter).
Why the discussion matters: natural disasters as a case study in architecture’s evolving role.
Personal anecdote: Josh’s wildfire experience in 1983 highlighting the urgency of resilient design.
I have a confession to make. I’m exhausted. In the best possible way after a week in Orlando, Florida for the Kitchen & Bath Industry Show. I have so much to share with you today!
My journey started on the Monday before the show began for a travel day, sound check and confirming the final details form the show. In addition to hosting the KBIS Podcast Studio again this year, moderating a panel on the NEXT Stage and recording conversations for the show, I wanted to help you prepare for the show next February in Las Vegas.
But Josh, next February is like 11 months away. That’s true, but here’s a secret. Come a little closer, it’s just us. KBIS is the essential American kitchen and bath show, full stop. It’s about learning, seeing, connecting and putting all of the pieces together to understand how the American market is setting up for the next year and the trending ideas that have staying power for the next 5-10 years.
You can listen to Convo By Design for the conversations with industry insiders. If I were a designer, I would. I believe that this show tells the stories that you should really know to get a feel for directionality of the industry. Specifiers are the plus of the industry and the ideas emanating from the show this year covered the technology revolution taking place from an AI perspective, but there’s more. The kitchen is in the midst of a wholesale change. And it’s exciting to see it happen in real time.
Learning was a key theme this year. If you were not at the show this year, you are behind the curve. I don’t say this to scare you, I tell you this so you make the time to get to the show next year. All three days and plan to see as much as you can. But, I wanted to share some of the key ideas from the show this year. For additional details, check the show notes.
Luxury is the measurable outcome of thoughtful design—where performance, longevity, and relevance align to support the way people actually live.
Luxury is the removal of friction from daily life.
Luxury is durability aligned with intent.
Luxury is design that continues to perform long after the purchase is forgotten.
Luxury is confidence—in function, longevity, and fit.
Luxury is not what you spend. It’s what you never have to rethink.
The Kitchen as the Primary Investment
The kitchen remains the #1 homeowner investment nationwide.
Homeowners are willing to exceed budget in the kitchen more than any other space.
The kitchen is the most public and social room in the home.
It represents identity: “I’m a cook,” “I entertain,” “I host.”
Food equals memory; appliances enable those memories.
The Expanding Kitchen Ecosystem
Kitchens are no longer singular spaces—they expand throughout the home.
Secondary kitchens (sculleries, prep kitchens, butler’s pantries) are rising.
Beverage centers, bars, and wine storage are increasingly common.
Coffee stations and en-suite kitchenettes are viewed as lifestyle enhancements.
Outdoor kitchens are now expected in many markets.
Refrigeration appears in bathrooms (skincare), offices, and guest suites.
Multigenerational living drives multi-kitchen design.
Post-COVID entertaining shifted bar culture into the home.
Value Has Replaced Price as the Primary Decision Driver
Consumers rarely regret investing more in appliances.
Longevity, performance, and service support define value.
Sustainability increasingly aligns with durability.
Human-Centric Design Is the New Standard
Appliances must be intuitive without relying on manuals.
UX consistency across appliances improves adoption.
Technology must solve real problems—not create new friction.
Appliances Are Expanding Beyond the Kitchen
Refrigeration, coffee systems, and specialty appliances now appear throughout the home.
Multi-kitchen and multi-generational design is driving specification complexity.
Flexibility and modular integration are essential.
Practical Innovation vs Feature Saturation
Most consumers use only a small percentage of available features.
Simplification improves usability, adoption, and satisfaction.
Innovation must solve real problems—not marketing problems.
Appliances as Infrastructure for Daily Life
Refrigerators open dozens of times daily, making ergonomic design critical.
Dishwashers, washers, and refrigeration now integrate into behavioral routines.
Appliances increasingly support lifestyle efficiency, not just task completion.
Quiet Luxury: The New Definition of Premium
Quiet luxury shifts focus from visual dominance to experiential excellence.
Appliances integrate seamlessly into architecture.
Performance becomes more important than appearance.
Identity & Evolution in Design
Designers must periodically redefine themselves and their work to remain relevant.
Personal growth and evolving priorities shape professional identity and approach.
Burnout vs Ambition
Burnout is not a badge of honor; it results from overextension and emotional labor.
Ambition aligns energy with superpowers and opportunities, creating sustainable growth.
Setting boundaries is essential to differentiate productive ambition from harmful overwork.
Emotional Labor & Client Management
Design work involves managing client emotions, expectations, and second-guessing.
Designers act as liaisons between clients, contractors, and teams, absorbing invisible pressures.
Managing scope creep and change orders is a practical strategy to protect both energy and profitability.
Social Media & Comparison Culture
Social media can amplify unrealistic expectations and unhealthy competition.
Designers often feel compelled to accommodate clients’ desires, sometimes overextending themselves to maintain a positive perception.
These core themes coming out of the show this year tell a story that cannot be ignored. The thought process is changing. More human-centric at a time when technology seems to be taking over. Interesting times.
Shifting away from that, I want to share two conversations from the show.
Brandon Kirschner | Azzuro Living – Control the Process, Control the Outcome: Inside Azzurro Living’s Design Advantage
Brandon Kirshner of Azzurro Living explains how factory ownership, material innovation, and hands-on experimentation are redefining luxury outdoor furniture—and why relationships and resilience matter more than ever.
Recorded live at the Kitchen and Bath Industry Show in Orlando, this conversation with Brandon Kirshner, Partner and VP of Design at Azzurro Living, explores what it means to design, manufacture, and deliver luxury outdoor furniture with complete control over the process.
Kirshner shares how owning and operating their own production facility provides a rare advantage in a crowded marketplace. This vertical integration allows Azzurro Living to oversee every step—from raw material sourcing to fabrication—ensuring performance, durability, and design integrity in extreme climates.
The conversation also explores the realities of modern product manufacturing: navigating global instability, breaking through to specifiers in an oversaturated marketplace, and the renewed importance of in-person relationships. At its core, this is a story about design leadership, material obsession, and maintaining optimism in a rapidly shifting industry.
Vertical Integration Changes Everything
Full ownership of production facility ensures quality control
Ability to experiment directly with materials and fabrication
Eliminates reliance on third-party manufacturing limitations
Material Innovation Drives Luxury Performance
Products engineered for extreme heat and harsh winters
Hands-on experimentation with rope, wicker, and aluminum
Performance and longevity are core to brand value
Design as the Core Differentiator
Industrial design roots shape product philosophy
Focus on original forms rather than “me-too” furniture
Design enhances lifestyle, not just aesthetics
Relationships Still Drive Specification
Trade shows like High Point Market remain essential
Face-to-face interaction builds trust and long-term partnerships
Education through sales teams and specifier outreach is critical
Resilience and Optimism in a Volatile Industry
Navigating tariffs, supply chains, and global uncertainty
Maintaining a solution-oriented mindset
Viewing disruption as part of long-term growth
In luxury outdoor furniture, control isn’t just an operational advantage—it’s a creative one.
For Brandon Kirshner, Partner and VP of Design at Azzurro Living, ownership of the manufacturing process is the foundation of everything the company does. Unlike many competitors who rely on outsourced production, Azzurro Living operates its own factory, giving Kirshner and his team direct oversight of every detail, from raw materials to finished form.
This control allows for something rare in today’s manufacturing environment: true experimentation. Working directly with fabricators, Kirshner explores new weaving techniques, tests material durability, and refines structural details. The result is furniture engineered not just to look refined, but to perform in punishing environments—from desert heat exceeding 115 degrees to unpredictable seasonal extremes.
Kirshner’s path into furniture design began with industrial design studies, where exposure to iconic modernist designers revealed furniture as both functional object and artistic expression. That perspective continues to shape his work today, where innovation isn’t driven by trend cycles, but by material curiosity and structural integrity.
Launching Azzurro Living in 2020 presented immediate challenges, from supply chain disruption to economic uncertainty. Yet Kirshner views volatility as inevitable rather than exceptional. Experience has taught him that adaptability—not stability—is the constant in product manufacturing.
Equally important is maintaining strong relationships within the design community. Trade shows, in-person meetings, and direct engagement remain essential tools for connecting with specifiers and building trust.
In an increasingly crowded marketplace, Azzurro Living’s approach is clear: control the process, push material boundaries, and let design lead. The result is furniture that reflects not just luxury, but intention.
“Owning our factory gives us complete control—from raw material to finished product—and that changes everything.”
“Design is the reason people invest in luxury furniture. Performance just makes it last.”
“You can’t innovate from a distance. Being hands-on with materials is where real progress happens.”
“Trade shows and face-to-face interaction still matter because this industry runs on relationships.”
“No matter what challenges come—tariffs, supply chain, geopolitics—we’ll figure it out. That mindset is essential.”
This is Cathy Purple Cherry – Founding Principal | Purple Cherry, freshly installed in the Convo By Design Icon Registry, we caught up at KBIS for a fresh take.
Human-Centered Architecture, Resilience, and the Responsibility of Design
Cathy Purple Cherry reflects on architecture as a lifelong act of care—supporting people through turbulence, embracing multigenerational living, rejecting trend culture, and using design as a tool for healing, connection, and growth.
Recorded live at the Kitchen and Bath Industry Show, this conversation with Cathy Purple Cherry of Purple Cherry Architects explores architecture not as a moment of visual impact, but as a lifelong framework for human support.
Purple Cherry shares her philosophy that architecture must evolve alongside the people it serves, especially during times of societal turbulence and personal change. Her work is grounded in human-centered thinking, emotional durability, and the belief that design can create stability amid chaos.
The discussion moves beyond aesthetics into deeper territory—resilience shaped by hardship, the responsibility of creatives to provide clarity and options, and the importance of giving back. Purple Cherry also addresses the rise of multigenerational living, generational shifts in work culture, and the dangers of trend-driven design thinking.
At its core, this conversation reveals architecture as both a professional discipline and a personal calling—one rooted in empathy, long-term thinking, and service.
Architecture as Long-Term Support, Not Momentary Expression
Design must serve people across decades, not just visual moments
Architecture provides emotional stability during uncertain times
Human-centered design is becoming essential, not optional
Growth Through Challenge and Adversity
Personal and professional hardship builds resilience
Lessons learned shape better architects and stronger leaders
Teaching and mentoring are essential responsibilities
Multigenerational Living as a Cultural Shift
Economic and social changes are reshaping American housing
Families are staying connected longer
Architecture must adapt to evolving family dynamics
The Responsibility of Creatives in Times of Tension
Architects provide clarity and solutions amid chaos
Design can serve as a “relief valve” for societal stress
Creatives help people reimagine how they live
Rejecting Trend Culture in Favor of Lasting Design
Enduring design comes from purpose, not prediction
Giving Back as a Core Professional and Personal Value
Sharing knowledge strengthens the profession
Service to others creates deeper meaning in creative work
Design is both a gift and a responsibility
For Cathy Purple Cherry, architecture has never been about creating a moment. It’s about supporting a lifetime.
As founder of Purple Cherry Architects, with offices in Annapolis, Charlottesville, and New York City, Purple Cherry has built a practice grounded in the belief that design must evolve alongside the people it serves. Architecture, she explains, is not about solving for a single moment, but about creating environments that support human life over time.
That perspective feels especially relevant today. As social, economic, and cultural turbulence reshapes how people live and work, architecture has taken on a new role—not just as shelter, but as emotional infrastructure. Spaces must provide calm, clarity, and flexibility, particularly as multigenerational living becomes more common and families remain connected longer under one roof.
Purple Cherry rejects the idea that architecture should chase trends. While the industry often focuses on forecasting aesthetic movements, she believes true design transcends these cycles. Lasting architecture emerges from purpose, empathy, and a deep understanding of human behavior.
Her perspective is shaped not only by decades of professional experience, but by personal adversity. Hardship, she explains, builds resilience and strengthens one’s ability to serve others. That philosophy extends into her commitment to mentorship, service, and giving back—values she sees as inseparable from meaningful creative work.
For Purple Cherry, architecture is both discipline and calling. It is a lifelong process of learning, teaching, and refining. And in a world defined by rapid change, her message is clear: the most important role of design is not to impress, but to support the people who live within it.
“Architecture isn’t about solving for a moment. It’s about supporting people over time.”
“Through suffering, we become stronger—and that’s what allows us to better serve others.”
“Anything in the built environment that can calm us and organize our lives becomes essential.”
“Design should never be driven by trends. It should be driven by purpose and people.”
“The meaning of life is discovering your gifts. The purpose of life is sharing them.”
The Accidental Empire: Marmol Radziner on Preservation, Prefab, and Fighting the Tyranny of the Nimby. Leo Marmol and Ron Radziner discuss the 36-year evolution of their design-build firm, tracing its roots in a student co-op to becoming a leader in modern residential architecture, restoration, and the urgent need for sustainable urban density in Los Angeles.
The conversation features Leo Marmol and Ron Radziner, co-founders of Marmol Radziner, detailing the firm’s history, their design philosophy, and their views on the current state of preservation and sustainability in LA.
Origin Story and The Return to Modernism:
The co-founders met as students at Cal Poly, San Luis Obispo, living in “The Ark,” a condemned co-op. This environment of free rein to alter the building foreshadowed their later design-build approach.
They founded their firm in 1989 during the “dying days of postmodernism,” quickly committing to the modernist ideal of clarity, reduction, and the connection between design and craft (Bauhaus).
They attribute the firm’s early success to aligning with the eventual return to California modernism, driven by its rich history in the region.
Milestone Projects and Preservation:
The first major flag-planting project was the Gutentag Studio (a small, pure concrete block and cedar studio), followed by the new Ward Residence.
Their watershed moment in preservation was the Kaufmann House restoration (1993) in Palm Springs. At the time, there was virtually no industry for modern restoration, forcing the firm to develop the roadmap for approaching these aging buildings.
They view restorations as “classrooms” that inform their new work, maintaining a healthy split of one-third restoration and two-thirds new construction.
Preservation Today: The Fetish vs. Functionality:
Marmol and Radziner argue they are often at odds with the preservation community because they believe historic properties must evolve to remain functional and relevant, cautioning against a “fetish” that prevents necessary change.
They criticize the current situation where every modern building is deemed “sacred,” citing the contentious, successful fight to demolish the Barry Building on San Vicente as an example of overreach where the building’s significance did not rise to the level requiring preservation.
The Problem of Scale (“McModerns”) and Efficiency:
They express concern over the proliferation of “McModerns” and elephantine houses, driven by high property values and the pressure to “max out the buildable area” on a site.
They emphasize that their modern perspective is less about style and more about the fundamental importance of connection—internal open plans and connecting the home to the landscape and exterior rhythm of nature (a concept that is lost when properties are overbuilt).
Sustainability and the Nimby Problem:
While California leads the country in robust, fire-resilient, and energy-efficient building codes (which have been a success), they gave the state’s housing policy an “F.”
Leo Marmol asserted that the greenest thing the city can do is densify and allow more housing in the urban core, calling out the NIMBY (Not In My Back Yard) mentality as the primary political failure that forces sprawl and long commutes.
The Return to Prefabrication (Prefab 2.0):
Marmol Radziner initially experimented with prefab from 2004–2012 but stopped after the 2008 crash.
They are now returning to prefabrication—Prefab 2.0—as a response to the current “crisis of construction costs” and the need for quick, affordable, and sustainable housing solutions, particularly for fire rebuilds in Altadena and the Palisades.
Design-Build Practice Scale:
The firm combines Architecture, Construction Services (design-build), Landscape Architecture, and Interior Design under one roof.
They support their construction services with their own dedicated cabinet shop and metal shop in El Segundo, allowing for control over craft and execution.
Fire Resilience and Landscape:
The fires are affecting landscape rules, particularly regarding Zone Zero (the 0–5 feet immediately surrounding the building). They argue against the extreme position of “no planting” in Zone Zero, believing the right, well-irrigated planting can help against embers, which they identify as the biggest culprit in mass fires, more so than direct flame.
Home hardening (sealing every vulnerability) is considered the single most important factor, with modern energy codes being an accidental but highly effective form of fire hardening.
The chill is still in the air as winter prepares to give way to spring. That time of year, depending on where in the world you happen to be, nature is beginning to remind us about the magic of renewal in small but familiar ways. We are reminded that the more things change, renewal is possible. Today’s Icon Registry episode celebrates our newest inductee, and those who have listened to the show for a while know her, and even though she left this world a few years ago, her spirit endures.
Christine Anderson was a SoCal based publicist with a dedication to her clients, friends and colleagues rarely seen anymore. I had the opportunity to work with Christine on many occasions and she hosted the show more than any other guest show. You might even recall her hosting the ICON Registry episode featuring Woodson & Rummerfield.
This is Christine’s well deserved induction into the registry. What you are about to hear is Christine’s conversation with Dora Epstein Jones Dr. Dora Epstein Jones is a prominent architectural theorist, educator, and administrator known for her rigorous interrogation of the discipline’s boundaries. She is currently a Professor of Practice at the University of Texas at Austin School of Architecture, having joined the faculty in Fall 2023.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen & Home, a Best Buy company and avid supporters of the design community. They help designers become the very best version of their professional selves through advocacy, educational opportunities and professional support.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you Christine for your many years of friendship, partnership and collaboration, you are truly missed. Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, Pacific Sales Kitchen & Home,TimberTech & Shelter Republic. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.
The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the panel digs into both the physical and emotional layers of rebuilding.
Architect Richard Manion contextualizes the fires as a “perfect storm”—a wind-driven event functioning like a flamethrower—requiring a more holistic approach to resilient construction. Sarah Malek Barney highlights the risks of long-standing industry shortcuts in material selection and emphasizes the renewed value of fire-resistant, performance-proven products. Marcella Oliver outlines actionable guidance from USGBC California and the Net Zero Accelerator, underscoring vetted building strategies and digital-twin modeling as essential tools for community education.
Stacy Munich brings forward the human consequences: underinsurance, temporary housing, and the emotional weight of rebuilding while navigating uncertainty. She explores prefab/precision-built housing as a potential solution for families priced out of traditional custom rebuilding. Todd Paolillo expands on the challenge of unifying a large number of well-intentioned contributors across agencies, nonprofits, and design sectors—and why true leadership must emerge to align them.
Education gaps for homeowners suddenly forced into complex architectural decisions
Economic realities shaping who can return and who is pushed out
Long rebuilding timelines and the risk of “enthusiasm fatigue,” as Adam Hunter notes
Avoiding both prefab monotony and hyper-luxury displacement in the Alphabet Streets
The panel collectively reinforces a core message: rebuilding isn’t simply architecture—it’s long-term community-making. And it requires every discipline to show up.
PARTICIPANTS & WEB LINKS
(Links provided to official homepages or primary professional sites)
This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects.
In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal.
Show Topics / Outline:
Early Influences
Growing up in NYC, next to an architect’s modernized Victorian townhouse.
Father’s role on the Art Commission (Design Review Commission) and early exposure to civic architecture.
Walking through the Metropolitan Museum during new wing constructions and its impact.
Philosophy of Context and Streetscape
Importance of buildings as parts of streets rather than standalone monuments.
Learning from historic architecture and urban fabric.
Balancing preservation with creative reinterpretation.
Firm Origins and Approach
Founding Peter Pennoyer Architects in 1990, NYC and Miami.
Learning along the way; responding to each commission individually.
Miami as a freer design environment vs. New York’s strict urban constraints.
Design Inspirations and Innovation
Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows).
Classical architecture as a living, evolving language.
Integrating modern functionality with traditional forms.
Key Projects
Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional.
French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality.
New England House: Rebuilding a landmarked site with respect to site and history.
Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration.
Architecture and Society
Lessons from pandemics and historical health-driven design.
Flexibility in modern living: home and work blending, privacy, and adaptability.
The balance of aesthetics, comfort, and livability in contemporary classical design.
Process and Collaboration
Importance of team and long-term partnerships in shaping projects.
Working with interior designers and artisans to achieve cohesive spaces.
Creative problem-solving under structural, site, and regulatory constraints.
Creating Timeless Elegance: How Woodson & Rummerfield Bring Hollywood Regency into the 21st Century. From celebrity estates to curated collectibles, Jamie Rummerfield and Ron Woodson share their philosophy on bold, elevated design, preservation of iconic architecture, and the art of collaboration in Los Angeles.
To celebrate this episode of the Convo By Design Icon Registry, Christine Anderson sits down with Jamie Rummerfield and Ron Woodson of Woodson & Rummerfield House of Design. The duo discuss their signature approach to interiors—melding the opulence of old Hollywood with sleek modern sensibilities for a discerning clientele. They share stories from celebrity projects, the thrill of collecting one-of-a-kind pieces, and the lessons learned from running a showroom on La Cienega. Jamie and Ron also discuss their nonprofit foundation, CA Projects, dedicated to preserving Southern California’s iconic architecture, emphasizing the importance of heritage in contemporary design.
Show Topics & Segment Outline:
Introduction & Guest Backgrounds
Christine introduces Jamie Rummerfield and Ron Woodson.
Overview of their design style: Hollywood opulence meets modern refinement.
Design Philosophy & Influences
Hollywood Regency roots and modern adaptations.
Influence of Los Angeles history, old Hollywood cinema, and personal family heritage.
Fashion-forward client expectations and balancing boldness with timelessness.
Collaboration & Partnership
How Jamie and Ron complement each other creatively.
Problem-solving, brainstorming, and the synergy of their partnership.
Career Highlights & Notable Projects
Celebrity estates and high-profile commissions (without naming clients).
Influence of their La Cienega showroom as a “three-dimensional calling card.”
Philosophy on sourcing rare furniture, art, and collectibles.
Preservation & Advocacy
Founding of CA Projects to save iconic Southern California architecture.
Importance of protecting historically significant homes and estates.
Public involvement and future plans for the foundation.
Personal Passions & Lifestyle
Weekend hobbies, travel, research, and inspiration.
How personal passions inform design work.
Future Plans & Product Development
Upcoming secret projects and product lines.
Speaking engagements and experiential presentations for design communities.
Closing Remarks
How to connect with Jamie and Ron: WanderDesign.com, Instagram @WanderDesign.
Preview of CA Projects website: SIAPROJECTS.com.
Invitation for designers and architects to share projects with Convo By Design.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you Jaime and Ron for your many years of friendship, partnership and collaboration. This was the first time we met and the episode was hosted by Christine Anderson, I miss her.
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. – CXD
California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.
Show Topics:
Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design.
California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding.
Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art.
From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration.
Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership.
Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement.
The California Look: Organic, sustainable, and casual-luxury living as an enduring influence.
Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin.
Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals.
The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue..
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
Courtney Novogratz: Designing a Life of Creativity and Family Courtney Novogratz has spent her career reimagining spaces that celebrate individuality, family, and joy. Alongside her husband Robert, she’s built an iconic brand known for bold style, adventurous projects, and a commitment to living beautifully without pretense. In this conversation, Courtney shares her design philosophy, her family-first approach, and how she balances creativity with business. In this episode of Convo By Design, Courtney Novogratz opens up about her journey as a designer, entrepreneur, and mother of seven. From revitalizing historic properties to curating collections that reflect everyday living, Courtney brings her unique perspective on what it means to design with heart. We discuss the challenges and triumphs of building a brand, her take on authenticity in design, and why storytelling matters just as much as furniture and finishes.
Ideas and Topics discussed during our chat. What you will hear are universal concepts that are then executed to perfection. “Perfection” doesn’t mean perfect. That might sound strange, but often perfection is used to describe design but let’s be , there is no such thing as perfect in design. To me, perfection is a philosophical approach to blending the work with the story and The Novogratz do this expertly, which is why they are Octobers Convo By Design Icon Registry inductees presented by Pacific Sales Kitchen and Home. Here are some of the reasons why and ideas you are going to hear explained:
The Novogratz Design Journey
Courtney on how she and Robert grew their design practice into a recognizable lifestyle brand.
Balancing Creativity & Family
How raising seven kids has shaped her outlook on interiors and informed her approach to livable, joyful design.
The Power of Storytelling in Design
Why personality and narrative are essential to creating meaningful spaces.
From Renovations to Product Lines
Expanding beyond interiors into retail, furniture, and collaborations.
Lessons in Building a Design Brand
Courtney reflects on resilience, reinvention, and staying true to your vision.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Courtney and congratulations to you and Robert. Some of the things I truly enjoyed were the ideas with regard to your world-class story-telling skills. Your work is exceptional and the branding is masterful.
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is an icon, for sure, an international luminary and someone who has been as down to earth and kind as he could possibly be. I shouldn’t have to say that. Right? But, that is one of the things that differentiates Martyn Lawrence Bullard from many, really most creatives who have achieved Bullard’s level of success. I sat down with Martyn at the SOHO Home showroom on Melrose Boulevard in West Hollywood right before the 10th anniversary party for Convo By Design. SOHO Home, previously the Rose Tarlow showroom, with it’s storied history and exceptional lighting made for a truly unique experience for me and I hope that is one of the things you pick up in this conversation with the September 2025 inductee of the Convo By Design Icon Registry.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design.
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This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Martyn and congratulations Some of the things I truly enjoyed were the review of your 2019 Legends window and your experience in theater which speaks to your world-class story-telling skills.
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
