The Phoenix Effect: Designers and Architects Lead the Innovative Rebuild of Fire-Impacted LA. An impassioned panel featuring William Hefner, Jamie Rummerfield, and Gwen Sukeena discusses architectural preservation, fire-resilient design, and community-driven efforts to shape a more thoughtful, resilient Los Angeles in the wake of the devastating wildfires.
The panel, moderated by Kelly Phillips Badal (Los Angeles Editor for Luxe Interiors and Design), focused on the challenges and innovative opportunities arising from the need to rebuild communities—specifically Altadena and the Palisades—after the recent devastating wildfires. The core themes were architectural preservation, fire-resilient building, and community collaboration.
The Power of Preservation and Moving Homes (Gwen Sukeena):
Interior designer Gwen Sukeena shared her deeply personal and compelling story of losing her own Altadena home to the fire and, determined to avoid building a “soulless” new structure, decided to save and move a 1910 Craftsman bungalow marked for demolition.
The process was grueling, taking less than three months and costing approximately $400,000 (including move, deconstruction, and foundation work), saving about one-third of the cost of a new build.
A significant finding revealed the house was originally built by the Milwaukee Building Company (later Meyer and Holler), known for iconic LA structures like Grauman’s Chinese Theater and the Egyptian Theater.
Regulatory Advantage: Moving a pre-existing home allows it to be considered a remodel, exempting it from current Title 24 energy codes, which saves costs but requires creative fireproofing solutions (e.g., underneath shingles).
Architectural Legacy and Community-Driven Guides (Jamie Rummerfield):
Designer Jamie Rummerfield, co-founder of Save Iconic Architecture (SIA), detailed the initial community response and the need to combat “soulless box” tract homes during the speedy rebuild phase.
In collaboration with the Design Leadership Network (DLN), SIA created a pattern language book called the Golden California Pattern Book.
This field guide documents and celebrates the distinct eras that shaped Southern California living (Spanish Revival, Colonial Revival, California Modern, Cali Card), serving as a free resource for the public to understand and reference authentic regional design.
The initiative launched recently at a town hall and is available online as The New California Classics.
Fire Resilience and Replicating Character (William Hefner):
Architect William Hefner (Studio William Hefner), a fifth-generation Californian, emphasized the goal of building fire-resilient structures that still maintain the character clients lost.
His firm contributed plans to Case Study 2.0, focusing on variety, constructability, and designing for fire resistance using modern materials.
Solutions involve deep dives into materiality, such as using fiberglass-reinforced concrete that mimics subtle wood texture without serving as kindling, and designing eaves that do not trap embers.
He detailed a client who, after losing their 20-year-old California Italian Mediterranean Revival house, insisted on rebuilding it exactly as it was, underscoring how architecture is key to identity and emotional recovery.
Concerns and Future Outlook:
Panelists expressed concern about the upcoming explosion of building activity leading to opportunism (“land grabs,” unchecked development) and a lack of mindfulness regarding neighborhood character and streetscapes.
The creative community’s response has been impressive, with architects and designers creating resources like the Foothill Catalog (in Altadena) and the New California Classics to provide high-quality, approachable options for rebuilding.
Recorded live from CEDIA Expo 2025, this two-part episode of Convo By Design explores how technology, design, and infrastructure are converging to reshape the way we live. From the evolving role of integrators to the growing importance of energy resilience, the conversation examines what it takes to design spaces that are intelligent, responsive, and future-ready. Featuring insights from EmeraldX’s Dan Farrisi and Rosewater Energy founder Joe Piccirilli, this episode connects strategy, storytelling, and engineering into a single, forward-looking narrative.
Two conversations, one shared theme: the future of the built environment depends on collaboration, foresight, and systems thinking. From CEDIA Expo’s show floor to the electrical panel itself, this episode explores how design, technology, and infrastructure must evolve together.
This two-part episode of Convo By Design brings listeners inside CEDIA Expo 2025 for a wide-ranging discussion on where design, technology, and integration are headed—and why collaboration across disciplines has never been more important.
The first conversation features Dan Farrisi, Group Editor for EmeraldX, who joins the show from the show floor to discuss the evolving role of trade events and the growing convergence between design and integration. Farrisi explains how CEDIA has become more than a technology showcase—it’s now a critical meeting ground for designers, integrators, manufacturers, and educators navigating a rapidly changing industry.
He outlines how integrators are no longer simply installers but partners in shaping outcomes. As residential and commercial systems increasingly overlap, the conversation shifts toward experience design—how lighting, audio, controls, and infrastructure work together to support how people live, work, and interact. Farrisi also emphasizes the importance of storytelling, education, and advocacy in helping professionals communicate value in a crowded and often misunderstood marketplace.
The discussion then transitions to the second interview, featuring Joe Piccirilli, founder and CEO of Rosewater Energy. With a career spanning more than five decades—from building Sound Advice into a public company to founding AVAD and later Rosewater—Piccirilli brings a deeply technical and philosophical perspective to the conversation.
At the center of his work is a deceptively simple idea: most technology failures begin with power. Piccirilli explains how unreliable power, poor grounding, and inconsistent quality undermine even the most sophisticated systems. His solution, the Rosewater Hub, was developed to address these issues at the panel level—providing seamless backup, surge protection, and power conditioning in a single, engineered platform.
The conversation explores how energy resilience has become essential to modern living. From medical equipment and remote work to safe rooms and climate-related disruptions, power stability is no longer optional. Piccirilli explains how his engineering-first approach led to solutions designed not for convenience, but for certainty—systems that work when everything else fails.
Together, the two conversations form a complete picture of where the industry is heading. Farrisi frames the cultural and professional shift happening across design and integration, while Piccirilli provides the technical foundation required to support that shift. The result is a compelling look at how thoughtful design, reliable infrastructure, and interdisciplinary collaboration are shaping the next generation of built environments.
Part One: Dan Farrisi – CEDIA Expo & Industry Convergence
First impressions from CEDIA Expo 2025
Why trade shows still matter in a digital-first world
EmeraldX’s role in connecting disciplines
Integrators as experience partners, not installers
Residential and commercial technology overlap
Education, advocacy, and storytelling as industry drivers
The future of collaboration between designers and technologists
Part Two: Joe Piccirilli – Engineering Resilience
Early career and the founding of Sound Advice
Lessons from entrepreneurship and distribution
Discovering the real problem: power quality
The engineering logic behind Rosewater Energy
Panel-level energy management and backup systems
Designing for medical, safety, and critical-use environments
The role of resilience in future home design
Why engineering thinking matters more than ever
Dan Farrisi, Group Editor for EmeraldX, joins Convo By Design from CEDIA Expo 2025 to share insights on the convergence of design, technology, and integration. He discusses the role of trade shows in shaping industry collaboration, the unique challenges integrators face, and the growing overlap between residential and commercial applications. Farrisi also explores why storytelling, education, and advocacy are critical to the future of connected experiences.
Recorded live at CEDIA Expo 2025, this episode highlights how the integration industry is evolving beyond technology into holistic experience design. Dan Farrisi explains EmeraldX’s role in connecting professionals across disciplines, the importance of dialogue between designers and integrators, and how new applications—from smart homes to immersive environments—are redefining the industry.
First Impressions at CEDIA 2025
Energy and innovation at the show floor.
Why CEDIA remains a barometer for industry health.
Role of EmeraldX
How EmeraldX curates and amplifies industry conversations.
Trade shows as hubs for education, networking, and advocacy.
Integration Beyond Tech
Moving from installer to outcome-driven partner.
Why integrators need to collaborate earlier in design projects.
Residential + Commercial Crossovers
Lessons from commercial AV shaping residential expectations.
Case studies in immersive experiences and security applications.
Challenges & Opportunities
Standards, interoperability, and client education.
The importance of storytelling in communicating value.
Looking Ahead
The role of integrators in shaping future living spaces.
EmeraldX’s vision for connecting industries through shared dialogue.
The panel explored the intersection of natural and man-made materials in landscape design, highlighting the balance between aesthetic, sustainability, and functional concerns. Participants discussed how interior and landscape designers borrow nature to create cohesive environments, including outdoor “rooms” and hardscape features softened with plantings. Material selection — stone, metal, glass, composite decking, and synthetic turf — was debated, with attention to local sourcing, durability, environmental impact, and client expectations. The panel also emphasized the sensory experience of landscapes, touching on sight, sound, smell, and taste, and how design can evoke memory and emotion. Sustainability, fire safety, maintenance, and longevity were recurring themes, particularly in the adoption of synthetic materials that mimic natural ones while reducing environmental or upkeep costs.
Borrowed landscape: Using surrounding natural colors and textures to inform material choices in hardscape design.
Softening hardscape: Plantings and layered design to maintain depth without overwhelming the property.
Context-appropriate material selection: Stone, metal, glass, gravel, and concrete chosen according to environment, use, and climate.
Trend toward natural imperfection: Broken edges, less precision, biophilic design responding to a highly digital, precise world.
Sustainability tensions: Balancing natural and synthetic materials for longevity, cost, and environmental impact.
Synthetic decking and recycled composites: TimberTech and similar products for durability, low maintenance, and fire safety.
Artificial turf considerations: High-use areas, water savings, lifespan, recycling challenges.
Sensory-driven design: Sight, sound, smell, and taste incorporated into landscapes for holistic human experiences.
Childhood memory and emotional recall: Design that evokes personal sensory memory for users.
Fire and climate constraints: Materials must meet modern safety and insurance standards.
Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.
The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the panel digs into both the physical and emotional layers of rebuilding.
Architect Richard Manion contextualizes the fires as a “perfect storm”—a wind-driven event functioning like a flamethrower—requiring a more holistic approach to resilient construction. Sarah Malek Barney highlights the risks of long-standing industry shortcuts in material selection and emphasizes the renewed value of fire-resistant, performance-proven products. Marcella Oliver outlines actionable guidance from USGBC California and the Net Zero Accelerator, underscoring vetted building strategies and digital-twin modeling as essential tools for community education.
Stacy Munich brings forward the human consequences: underinsurance, temporary housing, and the emotional weight of rebuilding while navigating uncertainty. She explores prefab/precision-built housing as a potential solution for families priced out of traditional custom rebuilding. Todd Paolillo expands on the challenge of unifying a large number of well-intentioned contributors across agencies, nonprofits, and design sectors—and why true leadership must emerge to align them.
Education gaps for homeowners suddenly forced into complex architectural decisions
Economic realities shaping who can return and who is pushed out
Long rebuilding timelines and the risk of “enthusiasm fatigue,” as Adam Hunter notes
Avoiding both prefab monotony and hyper-luxury displacement in the Alphabet Streets
The panel collectively reinforces a core message: rebuilding isn’t simply architecture—it’s long-term community-making. And it requires every discipline to show up.
PARTICIPANTS & WEB LINKS
(Links provided to official homepages or primary professional sites)
Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice.
Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing.
Origin Stories and Industry Appreciation:
The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis).
Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.”
The 80/20 Rule of Entrepreneurship:
A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work.
Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent.
Infrastructure and Skill Development:
Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.”
Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice.
Branding and Storytelling:
Effective messaging must be authentic and focus on an idea bigger than the work itself.
Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.”
Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations.
Future Proofing and Resilience:
AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it.
* **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.**
* **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.
Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.
Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.
At Pacific Sales Kitchen & Home in Torrance, leading architects, designers, and industry specialists gathered to examine how pandemic-era shifts, rising client expectations, and rapid product innovation are reshaping the future of kitchens and baths. Their insights reveal an industry moving beyond trend talk toward highly personalized, wellness-driven, and performance-first design.
The kitchen is no longer just a workspace, and the primary bath is no longer just a retreat. Over the past five years, these rooms have become emotional anchors, wellness centers, hospitality zones, tech platforms, and reflections of how people believe they should live. At Pacific Sales Kitchen & Home in Torrance, a cross-section of the industry’s leading voices came together to discuss how the profession is adapting—and what clients now expect designers to deliver.
For Sayler Design Studio founder Beth Sayler (https://saylorstudio.com), the shift is rooted in emotion. After years of pandemic-related uncertainty, material shortages, and insurance-driven rebuilds, clients want spaces that feel personal, restorative, and meaningful. Her projects now lean into “experience design,” where primary suites might include refrigeration drawers, espresso stations, integrated audio, and hospitality-level details. Her biggest tool is expectation-setting—helping clients redefine what’s realistic, what’s essential, and what will ultimately make them feel at home again.
Architect Luis Escalera of LMD Architecture Studio (https://www.lmdarchitecturestudio.com) experiences the evolution through the lens of constraints. Small lots, stricter codes, and the ongoing battle between mandated electrification and client cooking preferences require tight onboarding, detailed questionnaires, and careful translation of desires to built form. The modern kitchen triangle now includes the deck, yard, and pool—one interconnected lifestyle zone that must function as a unified system.
For Jessica Nicastro Design (https://www.jessicanicastrodesign.com), the challenge is volatility. Pricing, tariffs, and supply chains remain inconsistent, making early builder involvement essential. Her firm works to recalibrate what clients think they want—often shaped by social media—into spaces appropriate to the home, lifestyle, and budget. Transparency and trust have become the designer’s most valuable currency.
At Laney LA (https://www.laney.la), designer Michelle Her sees a growing demand for wellness integration: whole-home RO systems, chromotherapy, therapeutic water pressure, and recovery spaces designed with the same rigor once reserved for kitchens. Their philosophy—“the best idea wins”—creates an environment where architecture, interiors, and engineering collaborate fluidly to support elevated living.
Representing the host venue, Pacific Sales Kitchen & Home (https://www.pacificsales.com) showcased the power of specialized knowledge. Trade leaders Verzine Hovasapyan and Juan Pantoja describe a client landscape with no single standard—making customization and education critical. Manufacturer immersion programs ensure staff can guide clients through increasingly complex appliances and smarter home ecosystems, offering a level of service no online retailer can match.
Designer Shanna Shryne of Shanna Shryne Design (https://www.shannashryne.com) emphasized lifestyle-first programming. Outdoor kitchens, in particular, require multi-disciplinary collaboration—interiors, landscape architecture, and systems integration—to achieve unified performance. Complexity, she argues, demands partnership rather than lone-wolf generalists.
Finally, RHG Architecture + Design founder Rachel Grachowski (https://www.rhgdesign.com) and Hudson Home Interior Design principal Shelly Hudson (https://www.hudsonhomeinteriors.com) highlighted biophilia, natural light, and personalized ergonomics as the next frontiers. From adjustable counter heights to dedicated recovery rooms, the home is becoming a hybrid of spa, laboratory, and living space.
Taken together, their perspectives reveal a profession not following trends but redefining standards—one kitchen, one bath, one wellness ecosystem at a time.
Design After Disruption: How We Live Now—and Why Process Matters More Than Ever
The pandemic didn’t just change where we work—it redefined how we live, gather, and experience our homes. In this episode, designers and industry experts explore how COVID accelerated shifts in lifestyle, technology, and client expectations, forcing a fundamental rethink of residential design. From wellness and personalization to process and trust, this conversation reveals why great design today begins long before materials are selected.
A wide-ranging conversation about how post-pandemic living reshaped residential design, why understanding behavior matters more than trends, and how slowing the process leads to better, more meaningful homes.
Today, we examine the profound shift in how people relate to their homes—and how designers have had to evolve in response. What began as a temporary adjustment during the pandemic became a lasting transformation: homes turned into offices, classrooms, social hubs, and sanctuaries, often all at once.
As a result, clients now arrive more informed, more opinionated, and more influenced by social media than ever before. But with that access comes confusion. The conversation explores how designers increasingly serve as educators and translators—helping clients filter inspiration, understand trade-offs, and make decisions rooted in how they actually live rather than how a space looks online.
The discussion moves beyond aesthetics into behavior: how families gather, how kitchens function, how storage works, and how subtle design decisions impact daily life. From kitchen planning and furniture layout to the psychology of comfort and the importance of workflow, the episode highlights why the smallest details often matter most.
A central theme emerges around process. Thoughtful design requires slowing down, asking better questions, and resisting the pressure for instant gratification. Whether it’s understanding how a family entertains, how they cook, or how they want to feel in their home, the best outcomes come from listening first—and designing second.
1. Life After COVID: A Permanent Shift
How the pandemic changed expectations around home design
The rise of multifunctional spaces
Why the home is now both personal and professional
2. Social Media’s Influence on Design Culture
The upside and downside of endless inspiration
Why clients arrive more informed—but often overwhelmed
Separating aspiration from practicality
3. Designing for Real Life
Understanding how people actually use their homes
Why square footage means nothing without function
Designing for habits, not hypotheticals
4. The Role of the Designer Has Changed
From decorator to strategist
Educating clients through experience and data
Acting as a guide through complex decisions
5. The Importance of the Kickoff Process
Why the first conversations matter most
Learning how clients live before proposing solutions
Creating clarity through dialogue, not questionnaires
6. Kitchens as Behavioral Maps
Storage, workflow, and daily rituals
Why drawers often matter more than appliances
Designing around how people actually cook and gather
7. Slowing the Process to Improve Outcomes
Resisting the urge for instant answers
Why design is both art and structured process
Helping clients avoid regret through thoughtful planning
8. Trust, Education & Long-Term Value
Helping clients understand what they don’t yet know
Using experience and precedent to guide decisions
Designing homes that evolve with the people in them
Great design isn’t about trends, finishes, or fast decisions—it’s about understanding people and tailoring functional design to their lifestyle. This episode reinforces a simple truth: when designers take the time to listen, observe, and educate, the result is not just a better-looking home, but one that truly supports the lives lived inside it.
Let me start with a disclaimer—this isn’t a political editorial. It’s a conversation about ideas. Lessons from business, design, culture, and philosophy that might help us grow—individually and collectively. And if you disagree, email me at ConvoByDesign@Outlook.com. I welcome the debate.
As this year closes, I’m feeling a mix of frustration and optimism. This moment feels chaotic—as does most of life lately—which is why I often end the show with, “rise above the chaos.” We can’t eliminate it, but we can manage what’s within our control. The Stoics told us that long ago: focus on what you can control, release what you can’t, act with virtue, and let obstacles sharpen resilience. This essay is about taking back even a small amount of control through the work we do and the spaces we shape.
The Problem with Trend-Driven Design
This year, phrases and hashtags flew faster than ever—Quiet Luxury, Brat Green, Fridgescaping, Millennial Grey. Much like the “big, beautiful bill” language we’ve all heard tossed around in political discourse, design’s buzzwords can distract from what actually matters. They generate attention, not meaning. They look good on social media, not necessarily in the lived experience of a home, workplace, or public square.
So instead of centering our design conversations around fleeting edits, let’s pivot toward the global innovations that are transforming the built world in ways that truly matter.
Across the globe, designers, architects, and researchers are developing ideas that transcend buzz. These are the concepts with longevity—the ones shaping smart, resilient, human-centered spaces:
Biophilic Design, rooted in the work of Edward O. Wilson, Erich Fromm, and Japanese shinrin-yoku, continues to reframe our relationship with nature.
Net-Zero Architecture, pioneered in Canada, Germany, and Australia, redefines building performance through projects like Seattle’s Bullitt Center and Colorado’s RMI Innovation Center.
Smart Homes and Invisible Tech, building on early Asian innovation, hiding circuitry and functionality behind seamless design powered by Apple, Google, and Amazon ecosystems.
Prefab and Modular Construction, originally exemplified by structures like the Crystal Palace and the Sydney Opera House, now reimagined by firms such as Plant Prefab.
Passive House Design, born in Germany but rapidly shaping U.S. projects in California, New York, and the Pacific Northwest.
And the list goes on:
Self-Healing Concrete by Hendrik Marius Jonkers
Guggenheim Abu Dhabi by Frank Gehry
Bët-bi Museum in Senegal by Mariam Issoufou
Powerhouse Parramatta in Australia
Pujiang Viewing Platform in China by MVRDV
Landscape and biophilic approaches—Wabi-Sabi gardening, edimental gardens, climate-adaptive landscapes, and indoor biophilia—are redefining how we engage with natural systems in daily life.
Even infrastructure has become a site of innovation:
CopenHill/Amager Bakke, Denmark’s waste-to-energy plant with a ski slope
Urban Sequoias by SOM—skyscrapers designed as carbon sinks
3D-printed timber in Germany, Finland, and France
This is the work that deserves our attention—not the color of the week on TikTok.
Rethinking the Shelter Space
For years I described architecture as a language, design as a dialect, and landscape as the narrative. Mies van der Rohe famously introduced the concept of architecture as language. It caught on, and then the bandwagon effect took over. But today, the metaphor feels insufficient—especially for the shelter space, where people spend their lives, raise families, work, heal, and age.
The shelter space isn’t like a retail store or restaurant, where design is often intended for those who pass through briefly while the people who labor there navigate the leftover space. The shelter space must serve those who inhabit it deeply and continuously. And that shifts the conversation.
Design begins with the usual questions—purpose, function, users, goals, budget. But these questions don’t define design. They only outline it. There is no universal purpose of architecture or design, no single philosophy, no singular “right” answer. The shelter space varies as widely as the people living within it.
So instead of treating architecture and design as technical processes, we should approach them philosophically.
A Philosophical Framework for Design
Stoicism offers clarity:
Accept that budget overruns and changes will occur. Respect the expertise of the designer you hired. Invest in authenticity rather than dupes. Create environments that support health—clean air, clean water, noise reduction, resilience.
Utilitarianism reminds us that choices have consequences. If the design decisions you make are based on influencer content instead of expertise, the result is no surprise.
And now, a new framework is emerging that could transform our shared spaces entirely.
Sensorial Urbanism: Designing the City We Actually Feel
One of the most compelling movements emerging globally is Sensorial Urbanism—a shift from focusing on how the city looks to how it feels. It’s neuroscience, phenomenology, and inclusive design rolled into a multi-sensory toolkit.
Five Key Sensory Principles
Soundscaping
Water features masking traffic. Acoustic pavilions. Designed sound gardens.
Paris’ Le Cylindre Sonore. Soundscape parks in Barcelona and Berlin.
Smellscaping
Native flowers, herbs, and aromatic trees restoring identity—especially critical after disasters like wildfires.
Kate McLean’s smellwalks map a city’s olfactory signature.
Tactile Design
Materials that invite touch and respond to temperature—stone, wood, water—connecting inhabitants to place.
Visual Quietness
Reducing signage and visual clutter, as seen in Drachten, Netherlands, creates calmer, more intuitive environments.
Multisensory Inclusivity
Design that accommodates neurodiversity, PTSD, aging, and accessibility through tactile paving, sound buffers, and scent markers.
Why It Matters
Because cities didn’t always feel this overwhelming.
Because design wasn’t always rushed.
Because quality of life shouldn’t be compromised for aesthetics.
Sensorial Urbanism reconnects us with spaces that are restorative, intuitive, and emotionally resonant. A city is not just a picture—it is an experience.
The Takeaway for 2026
Rising Above the Chaos: Lessons from 2025 for a Smarter 2026
HED (3-sentence summary):
As 2025 closes, the design and architecture world has experienced unprecedented chaos and rapid trend cycles. In this episode, Soundman reflects on lessons from business, culture, and global innovation, emphasizing resilience, purposeful design, and human-centered spaces. From Stoic philosophy to sensorial urbanism, this conversation offers guidance for navigating the next year with clarity and intentionality.
DEK (Expanded description):
Twenty twenty-five tested the design industry’s patience, creativity, and adaptability. In this reflective episode, we explore the pitfalls of trend-driven design, the enduring value of service, and the innovations shaping architecture globally — from net-zero buildings to multisensory urbanism. With examples ranging from TimberTech decking to Pacific Sales’ trade programs, we examine how designers can reclaim control, prioritize meaningful work, and create spaces that heal, inspire, and endure. A philosophical lens, practical insights, and actionable guidance make this a must-listen for professionals and enthusiasts alike.
Outline of Show Topics:
Introduction & Context
Reflection on the chaotic year of 2025 in design and architecture.
Disclaimer: this is a philosophical conversation, not a political editorial.
Invitation for audience engagement via email.
Trends vs. Meaningful Design
Critique of buzzwords like “quiet luxury” and “millennial gray bookshelf wealth.”
Emphasis on global innovation over social media-driven trends.
The gap between American design influence and international innovation.
Global Innovations in Architecture & Design
Biophilic design and its philosophical roots.
Net-zero buildings: Bullitt Center (Seattle), RMI Innovation Center (Colorado).
Smart homes, modular construction, and passive house adoption in the U.S. vs. abroad.
Focus on Service & Professional Support
Pacific Sales Kitchen & Home: Pro Rewards program and exceptional service.
TimberTech: innovation in sustainable synthetic decking.
Importance of performance, durability, and client-focused solutions.
Philosophical Approach to Design
Architecture as experience, not just a visual language.
Stoicism, utilitarianism, and mindfulness applied to design.
Sensorial urbanism: engaging all five senses in public and private spaces.
Emerging Global Examples of Innovation
Self-healing concrete (Henrik Marius Junkers), Copenhill (Denmark).
Returning to performance, resilience, and quality of life.
Practical guidance for designers in all regions, including overlooked U.S. markets.
Closing Reflections & New Year Outlook
Encouragement to rise above chaos and focus on what can be controlled.
Goals for 2026: intentional, human-centered, and innovative design.
Call to action: share, subscribe, and engage with Convo by Design.
Sponsor Mentions & Callouts
Pacific Sales Kitchen & Home
TimberTech
Design Hardware
If you enjoyed this long-form essay, share it with a friend. Subscribe to Convo By Design, follow @convoxdesign on Instagram, and send your thoughts to ConvoByDesign@Outlook.com.
Thank you to TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting over 650 episodes and making Convo By Design the longest running podcast of it’s kind!
California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.
Show Topics:
Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design.
California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding.
Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art.
From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration.
Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership.
Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement.
The California Look: Organic, sustainable, and casual-luxury living as an enduring influence.
Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin.
Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals.
The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue..
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
