Today on the show, Mr. Alex Tate’s, Alex Alonso and I discuss the evolution of interior design, exploring how technology, client expectations, and personal vision shape today’s industry from AI integration to marketing strategies and maximalist design philosophy, this conversation examines how designers adapt to market shifts while staying true to their creative ethos.
I thoroughly enjoyed my conversation with Alex for a litany of reasons and I’ll share some of them with you, but first, know this… And, you are going to hear it. Alex is an unapologetic Maximalist. And as we begin to discuss it, you will hear him launch in about the idea of clutter and then demonstrate how it’s not what people say something is but what a talented creative can do with an idea. Listen for that because it was a really fun exchange. Here are some of the other ideas you will hear more about in the following conversation.
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Design Industry Evolution: Discussion on how the past three years reshaped design business approaches, client expectations, and industry trends.
Budgets and Client Chemistry: Emphasis on project fit over budget size and navigating increased transparency due to social media.
AI and Technology: Exploring AI’s role in speeding processes, educating clients, and enhancing personalized design without compromising creativity.
Maintaining Design Vision: Importance of staying true to one’s aesthetic, turning down projects that don’t align, and creating layered, meaningful spaces.
Marketing and Brand Strategy: Leveraging SEO, SEM, PR, and controlled distribution to build visibility while maintaining authenticity.
Publications and Industry Platforms: Critique of celebrity-driven content and the responsibility of publications to support diverse talent.
Trends vs. Thoughtful Design: Conversation on biophilic design in bathrooms and balancing trend adoption with thoughtful creativity.
Maximalist Philosophy and Brand Extensions: Exploring potential ventures like curated retail spaces or historical renovation studios, all aligned with layered, maximalist design principles.
Ultimately, designers must balance business strategy with creative integrity, embrace technology judiciously, prioritize client alignment, and maintain a clear, authentic brand message. Loved this and I think you will too. It’s coming right up, after this.
Thank you, Alex for this Maximalist conversation. Loved it and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams and downloads. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
This special two-part episode features Roman Alonso of Commune and David Calligeros of Remains Lighting in two distinct conversations exploring origins, philosophy, and the meaning of design partnerships.
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From salvaging antiques to designing timeless interiors, David and Roman share stories of growth, collaboration, and craft. What began as a single interview turned into a richer double feature—a master class in design values, sustainability, and the essential philosophies behind two influential studios.
Part One: David Calligeros, Remains Lighting
Origins and Influences: From antiques and architectural salvage to a design career shaped by an arts-influenced mother and an engineer father.
The Birth of Remains: Starting in Manhattan in 1995, evolving from antiques into lighting design.
Engineering Meets Art: Marrying technical precision with artistic intuition.
Custom Work & Collaborations: Partnering with Commune, Robert A.M. Stern, Matthew Fisher, and others.
IP, Dupes & Authenticity: Protecting design through integrity, storytelling, and craftsmanship.
Sustainability & Craft: LEED Gold Brooklyn factory, solar array, stormwater recycling, and green production practices.
Business & Market Challenges: Navigating the 2008 crash, tariffs, and the value of US-based manufacturing.
Philosophy: Design as a question-driven, ethical practice rooted in long-term value and collaboration.
Link: Remains Lighting
Part Two: Roman Alonso, Commune
Origins and Career Path: From Caracas to Miami, Boston, New York, and LA; a career spanning publishing, fashion, and interiors.
Formation of Commune Studio (2003): Built around collaboration, essentialism, and quality.
Studio Philosophy: Purposeful, small by design, focused on meaningful work and enduring value.
Influences: Latin American upbringing, Isaac Mizrahi, Lisa Eisner, and lessons from fashion and editorial worlds.
Product Development: Solving real design problems, prototyping in-house before release.
Collaboration: Strategic partnerships (including Remains Lighting) to ensure usability and quality.
Personal Philosophy: Stoicism, fairness, ethical production, and acknowledging imposter syndrome.
Evolution of the Firm: Scaling deliberately—growing reach through products and partnerships while keeping the studio intimate.
Quotes:
“Good design shouldn’t be a privilege—it’s a right.”
“Design is about editing, listening, and creating solutions that people might not even know they need.”
This episode illustrates how partnerships in design aren’t just about collaboration—they’re about shared values, craft, and philosophy. By hearing these conversations separately, you’ll gain insights into two distinct but complementary approaches to design, sustainability, and creativity.
So much to take in. This was a master class on how to structure, nurture and grow design partnerships. Make sure you check the show notes for links and notes about all of the topics covered. Thank you, David and Roman for doing this and being so willing to share your thoughts, ideas and practice. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
When I spoke with Scott Richler, co-founder of Gabriel Scott, I quickly realized his design journey wasn’t linear but layered. With a background in architecture, jewelry and fashion Scott brings that same sense of structure and detail into furniture and lighting design. He explained how the precision of jewelry—where every small move influences the whole—mirrors his architectural training, allowing him to think critically on both macro and micro scales.
Lighting was a major theme. Scott and I discussed how LED technology has completely shifted design possibilities, freeing designers from the limitations of older systems. No longer about blasting a room with light, the new approach is about using illumination strategically—whether it’s enhancing a hospitality experience or subtly shaping a residential atmosphere.
We also tackled the often-overused labels in design—“modern,” “traditional,” and everything in between. Scott pushed back on the idea of rigid categories, noting that Gabriel Scott’s pieces live comfortably in both sleek penthouses and classic homes. The goal, he said, is timeless versatility, not chasing a label.
Scott also opened up about his creative process. His team of artisans develops intricate parts that are refined enough to feel bespoke but adaptable enough to be assembled by everyday people—a kind of design language built for universal assembly. It’s jewelry thinking applied to lighting and furniture.
Of course, no conversation about product design is complete without addressing knockoffs. Scott acknowledged the frustration of seeing his work duplicated but emphasized the importance of strong contracts, local representation, and participating in trade shows like Milan Design Week to establish authenticity.
We wrapped up talking the Triforium project in Los Angeles, reflecting on how lighting has evolved from mechanical systems in the 1970s to today’s AI-driven adaptability. For Scott, it’s less about chasing technology for its own sake, and more about how design—whether jewelry, furniture, or lighting—creates lasting experiences.
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And that is where I lost the connection with Scott. He was in Ibiza. And the WI-FI dropped, so I thought it would be fun to conclude this conversation with a brief chat with the founders of the Triforium Project.
YACHT, Experimental Pop, and Reimagining the Triforium
The Los Angeles-based band YACHT (Young Americans Challenging High Technology) has built its reputation on pushing the boundaries of music, technology, and performance art. Founded by Jona Bechtolt and later joined by Claire L. Evans, YACHT blends electronic pop, punk energy, and conceptual art into a body of work that often doubles as cultural critique. With albums like See Mystery Lights and Chain Tripping—the latter created with the help of AI-generated lyrics and sounds—the band has consistently explored the edges of where music meets innovation.
One of their most intriguing projects is their involvement with the Triforium, a massive 1970s public art installation in downtown Los Angeles. Originally envisioned as a “polyphonoptic” sculpture, the Triforium contains 1,494 glass prisms designed to light up in sync with computer-generated music. Despite its futuristic ambitions, technical limitations of the era kept the piece from reaching its full potential, and it was largely dismissed as a failed experiment in civic art.
Enter YACHT. Alongside a group of artists and technologists, the band helped spearhead efforts to restore and reinterpret the Triforium for a new generation. They worked on updating its outdated systems with modern technology, enabling the sculpture to finally achieve its original goal of synchronizing light and sound in real time. For YACHT, the Triforium became more than a restoration project—it was a living metaphor for their own artistic ethos: finding new meaning in old technology, and using experimentation to transform limitations into possibilities.
The project reflects YACHT’s broader philosophy: music isn’t just something to listen to, but an evolving experience shaped by design, technology, and cultural context. Just as the Triforium has been reimagined for today, YACHT continues to show how creative vision can turn the discarded or overlooked into something vibrant, communal, and new. Be right back
Breathing New Life Into LA’s Triforium
In the heart of downtown Los Angeles stands a curious six-story structure that has puzzled, frustrated, and fascinated Angelenos for decades. It’s called the Triforium, a 60-ton public artwork created by artist Joseph Young in 1975. Designed as a “polyphonic musical instrument,” the piece features nearly 1,500 colorful glass prisms synced to a 79-note carillon. At its debut, it was billed as the future of civic art—an interactive sculpture that would respond to music and even the movement of passersby.
But the reality never quite lived up to the promise. Plagued by cost overruns, balky 1970s technology, and a skeptical public, the Triforium quickly earned nicknames like “Three Wishbones in Search of a Turkey.” The interactivity never fully materialized, the lights often failed, and what was supposed to be a beacon of futuristic optimism was mostly ignored.
Fast-forward a few decades, and the Triforium has found unexpected champions. A grassroots team—Tom Carroll, along with Claire Evans and Jona Bechtolt from the band YACHT—launched the Triforium Project to restore the work to its original vision. What began as a curiosity sparked by Carroll’s 2014 short documentary turned into a mission. With fundraising, public events, and a $100,000 LA2050 grant, the group has started planning a full restoration.
The updates won’t erase its quirky history but build on it—replacing bulbs with LEDs, updating the computer system, and even developing a smartphone app so visitors can program their own light and sound sequences.
For the project’s leaders, the Triforium isn’t just a relic. It’s an instrument, once played alongside the likes of Stevie Wonder and John Cage, waiting for a new audience. Reviving it isn’t about nostalgia—it’s about giving Los Angeles back a piece of its artistic imagination. You can’t learn more at triforium.la because that domain is now for sale. So, it’s probably safe to say it’s languishing again, but it’s still there so go check it out
Thank you, Scott. Ibiza sounds nice. Thank you Triforium Project for the refresher. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
Austin-based interior designer Viki Chupik brings the city’s unique spirit into every project she touches. From its rolling hills and cultural quirks to its understated expressions of wealth, Chupik sees Austin as a place where authenticity and individuality still matter. In this conversation, she explains how to design for a city in flux. Like most of the cities people flooded to during and post-pandemic—balancing creativity, cultural heritage, and the realities of today’s economic pressures.
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Viki Chupik of Chupik Design unpacks Austin’s evolving design landscape, from post-pandemic migration and rising costs to the homogenizing pull of social media trends. She shares how she navigates client expectations, resists algorithm-fed aesthetics, and champions designs that are rooted in nature, personal stories, and lasting quality. Along the way, Chupik explores functional planning, economic design strategies, and her vision for the future of the American home.
The Austin Effect
How Austin’s natural beauty and geography shape lifestyle and client priorities.
The city’s evolution from “hippie government town” to tech-creative hub.
Why “Keep Austin Weird” is about individuality and local culture, not just quirky aesthetics.
Understated expressions of wealth versus flash seen in other Texas cities.
Design Influenced by Lifestyle
Incorporating travel, life experiences, and personal artifacts into home design.
Creating spaces that reflect a client’s narrative rather than a preset style.
Prioritizing true customization over formulaic trends.
Austin’s Cultural Capital
Influence of UT, major festivals, and historic districts on the city’s identity.
Embracing quirks—bats, music, history—in design and urban character.
Post-pandemic migration: challenges and benefits of new creative influx.
Viki Chupik’s Design Fingerprint
Calm, collected, nature-inspired aesthetic.
Timeless design choices: earthy palettes, organic materials, and visual serenity.
Rejecting trend-chasing in favor of enduring appeal.
Design vs. Trends
Critique of social media–driven “trendification” and AI-generated design content.
Seeking out artisans, unique finds, and unexpected pairings.
Why individuality in design is harder—and more important—than ever.
The Budget Reality
Impact of rising costs from tariffs, materials, and labor.
Emphasis on quality investments over disposable design.
Importance of involving designers early in architectural planning.
Functional Design in Changing Times
Rethinking square footage for smarter, more livable spaces.
Evaluating the real utility of specialty rooms and features.
Applying the “Are you going to use it?” test to every decision.
Portable Kitchens & the Future of Home
Considering modular, moveable kitchens inspired by European models.
How rising land values could shift the role of the house toward adaptability.
The tension between permanence and flexibility in residential design.
Thank you, Viki. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
Today, you are going to hear a deeply candid conversation with Phil Norman, principal of Norman Design Group, to explore the complex, often contradictory realities of luxury residential design. With over 25 years of experience crafting high-end interiors in Southern California, Phil brings both practical wisdom and an unfiltered perspective on the challenges designers face today. And part of exploring these ideas, is a willingness to be open and candid about the challenges as well as the solutions.
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Honesty About Budgets: The Ultimate Luxury
Phil dives headfirst into one of the most taboo topics in interior design: the budget. He explains why being forthright—even when the numbers are higher than a client expects—is not just necessary, but an act of professional integrity. He shares strategies for diffusing tension around cost conversations and how client trust is forged in transparency, not fantasy.
“People can handle a bigger number. They can’t handle being blindsided,” Phil says. “The danger is in pretending it can be done for less.”
Educating the Client: Battling Pinterest, Misinformation & HGTV
Phil reflects on the modern design client’s double-edged sword: unprecedented access to ideas… and a flood of misinformation. Whether it’s misconceptions about pricing, timelines, or what’s even possible, Phil sees part of his job as “un-educating” clients before re-grounding them in real-world processes.
He describes the delicate balance of respecting a client’s inspiration while also anchoring expectations in logistical and structural realities. “Everyone’s seen a Pinterest kitchen,” he says, “but that doesn’t mean it works in their space, or within their scope.”
Home as Sanctuary: A Pandemic Shift
Phil shares how the pandemic permanently shifted his clients’ priorities—from “how it looks” to “how it feels.” There’s now an increased desire for tactile comfort, flexibility, and timeless quality. The home is no longer just a showpiece—it’s a retreat, a workplace, a classroom, a safe space.
He emphasizes the growing importance of durability and livability over trends, noting that luxury now means emotional connection, not just expensive finishes.
“Design has to feel like home—not just like a magazine spread.”
Kitchen as Mission Control: Designing with Precision
Phil also explores how kitchens have evolved into the emotional and operational hubs of the home. With every family interaction, from weekday breakfasts to weekend entertaining, passing through this space, it’s no longer just about cabinetry and counters—it’s about lifestyle programming.
He discusses layout strategies, appliance coordination, lighting zones, and how technology and wellness are being layered into the modern kitchen environment.
Design Leadership: Advocacy, Not Subservience
Phil argues that successful design professionals must step into the role of advisor and advocate—not order-taker. He calls out the danger of defaulting to client appeasement and encourages designers to protect the integrity of the design process, even if it means challenging a client’s assumptions.
“We’re not there to just say yes. We’re there to guide—to lead with experience.”
This conversation isn’t just about design—it’s about leadership, trust, and emotional intelligence in a high-stakes creative business. Whether you’re a seasoned designer, a rising star in the field, or simply someone dreaming of building a home that feels like home, Phil Norman offers a masterclass in how to do it right—with candor, clarity, and craft.
Thank you, Phil. Amazing. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
When I was growing up, radio was my solace. I loved it so much that I chose it for my career. I can remember being 10 years old with my transistor radio listening to 10Q and KHJ. Later, it was KLOS, KMET, KNAC and KROQ. The call letters were cool, the music and bands remain bookmarks in my life. I can pretty much tell you how old I was, where I was and what was going on by the songs. But my friends were the dj’s. Jeff Goner, Steve Downs, Bob Coburn, Rita Wilde, Dangerous Darren, Richard Blade, Rodney on the Rock. It was the people who told the stories about the music, the bands and what was happening behind the scenes. Many of us love design and architecture in the same way. And on that rare occasion when there is a combination of the two, well that’s special. And this months induction into the Convo By Design Icon Registry is one such individual. This person is truly special and I have had the good fortune to work with her on a number of occasions.
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Frances Anderton describes herself, “I tell stories and distill ideas about design, architecture and the cityscape of Los Angeles through print, broadcast media, exhibitions and public events.” All true, and she has the street crew to back that up. What Frances didn’t mention is that she herself is part of the zeitgeist of Los Angeles. Nor would she, that would be weird. But one of the most wonderful things about Frances is her willingness to get into a topic and chop it up, refine it, reorganize it and play with it until she has boiled it’s very essence into something consumable by anyone who with a modicum of interest. That is special.
To celebrate Frances and her induction into the Convo By Design Icon Registry, I want to reshare her moderating a panel conversation that aired on Convo By Design in 2015. Frances was a fixture for the 2-years that the West Hollywood Design District produced a wonderful event called DIEM, which stands for design intersects everything made. The programs were curated by Mallory Roberts Morgan, another remarkable LA gem of an individual. You don’t know this, but you will in a minute… Mallory and Frances were huge influences on me as I launched the show in 2013 and for the first few years. Quite simply, I wanted to make people think and question the way they did. To tap into curiosity the way they did. To come up with really interesting angles like Mallory and rip the niceties away so we could really chop it up the way Frances did and does. This panel from 2015 featured, Stephan Simpkowitz, Carolina Miranda and Steven Goldberg. As you listen to this conversation, notice a few things. First, the topic they were discussing a decade ago has since fully matured and blossomed as LA became the global art destination it always wanted to be. Notice too how Frances leverages the talents and skills of her guests in such an effortless way. Quite simply, due to the very nature of this topic, it could have gone a very different way. This conversation is as relevant today as it was then. And Frances is a treasure.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy Company and best friend to designers and architects everywhere. The business has become more complicated and Pacific Sales reverses that, find out how by checking the links in the show notes.
So there you go, our newly inducted icon and a fantastic conversation from 2015. Thank you Frances, for all you do and all you have given back.Thank you to my partner sponsors, Design Hardware, TimberTech and Pacific Sales Kitchen and Home, a Best Buy company and friend to specifiers near and far. Thanks for listening to Convo By Design. I couldn’t do this without you, wouldn’t want to. I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. –Convo By Design
I’m really excited about today’s episode because I had the chance to sit down with the incredible Corey Damen Jenkins. We covered a ton of ground—from how Corey manages multiple design projects and prioritizes what matters most, to his inspiring journey from starting his business in the mid-90s to becoming one of the most respected voices in interior design today.
Corey Damen Jenkins is one of the most vibrant and visionary voices in American interior design today. Known for his unapologetically bold aesthetic—full of lush textures, vivid color, and sophisticated pattern play—Jenkins brings more than just beauty to the spaces he creates. His work is joyful and aspirational, infused with a sense of personal integrity and a deep understanding of how interiors can enhance the way people live and feel. From best-selling books to international product collaborations, Jenkins continues to redefine what luxury and accessibility can look like when rooted in authenticity, resilience, and creativity.
1. Trade Events & Time Management: The Toy Box Philosophy
The conversation began with Jenkins discussing how he navigates the demands of a high-profile career—balancing trade shows, media appearances, and client work. He shared a metaphor of a toy box to explain time management: putting the large “toys” (key priorities) in first ensures space for the smaller items to fit. It’s a disciplined approach to focus, and it reflects how he manages both his calendar and creative energy.
2. Editing as a Design and Business Principle
This prioritization isn’t just logistical—it’s philosophical. Jenkins draws a parallel between business decisions and the creative act of editing in design. Both require focus, clarity, and the willingness to strip away excess in pursuit of excellence.
3. Early Career & Industry Entry: Facing Doubts and Defying Odds
Jenkins reflected on his long journey in design, which began in 1996 and gained traction during the 2008 recession when he officially launched his firm. Entering an industry where Black designers were—and remain—underrepresented, Jenkins faced skepticism about his viability and visibility. But he persevered, fueled by vision and grit.
4. Corporate to Creative: A Risk That Paid Off
Before design, Jenkins worked as a buyer in the automotive industry. A layoff became the turning point. He left behind a secure but unfulfilling career and embraced the uncertainty of entrepreneurship. The decision marked a shift not just in vocation but in health, happiness, and purpose.
5. Rejection & Resilience: Knocking on 779 Doors
One of the most powerful stories he shared was about knocking on 779 doors before securing his first big client. That perseverance wasn’t just physical—it was emotional. Jenkins emphasizes that success has a price, and it’s often paid in rejection, humility, and endurance.
6. Creative Theft & the Reality of Dupes
As his profile grew, Jenkins became acutely aware of the challenges around intellectual property in design. He spoke candidly about how creatives are often vulnerable to idea theft and copycat culture—an issue particularly painful for designers who, like him, put years into building an original voice.
7. Licensing Strategy & Brand Diversification
To combat market volatility and scale his impact, Jenkins has smartly expanded into licensing and product partnerships. Strategic collaborations with brands that align with his values—such as Eichholtz—enable him to protect his vision while reaching broader audiences and creating new revenue streams.
8. Staying Hungry: The Myth of “Making It”
Despite his success, Jenkins operates with what he calls “ambition, not abundance.” The hustle doesn’t stop when you become visible—it shifts. Staying grounded and hungry is part of his ethos and keeps both him and his team striving for more.
9. Leadership & Team Building: Values Over Vanity
Jenkins’ approach to hiring is deeply intentional. He prioritizes humility, character, and shared values over pure talent. Potential hires go through multiple interviews to ensure cultural fit. As he puts it: “We design with the intent to make people jealous—but in the best way possible.” That aspirational quality extends to his leadership style—firm, fair, and focused on mutual respect.
On Design Reimagined: A Book—and Ethos—That Reflects Evolution
Jenkins’ latest book, Design Reimagined, represents a major evolution from his debut, Design Remix. While Remix was thematic and Midwestern in focus, Reimagined is bolder, more global, and even more daring in its expression. The projects span a wider aesthetic spectrum—from restrained and modern to exuberantly maximalist. That diversity reflects not only the range of his clients, but the creative depth of his team.
“We want our interiors to incite envy—not out of malice, but desire,” he said. “That feeling of, ‘I want to live like that too.’”
The book—and the ethos behind it—embody Jenkins’ belief that beauty belongs to everyone, no matter the scale or budget.
That’s a wrap on my conversation with Corey Damen Jenkins. I hope you found it as inspiring and insightful as I did. Corey’s journey is a powerful reminder that perseverance, humility, and a clear creative vision can carry you through even the toughest challenges.
Be sure to check out his upcoming book, Design Reimagined, launching on September 9th, and keep an eye out for the new season of his series as well as his lighting collection. Corey is definitely someone to watch, and I’m looking forward to reconnecting with him soon for a deeper dive into his portfolio and upcoming projects.
As always, thanks for tuning in. If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with someone who might find it valuable. Until next time, stay focused, keep pushing forward and rise above the chaos. -Convo By Design
California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hardware for the Spring Design Thought Leadership Summit, something we do four times ayear at Design Hardware to delve into trending ideas and concepts bubbling up through the design and architecture community. After hosting these events for over 6-years at Design Hardware, I always come away with a fresh perspective on emerging ideas and this time was no exception. The idea this time was to isolate the concepts and ideas that are needed now to address climate change, specifically fire related issues and develop them into actionable strategies for building—and rebuilding—homes in fire-prone areas.
California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hardware for the Spring Design Thought Leadership Summit, something we do four times ayear at Design Hardware to delve into trending ideas and concepts bubbling up through the design and architecture community. After hosting these events for over 6-years at Design Hardware, I always come away with a fresh perspective on emerging ideas and this time was no exception. The idea this time was to isolate the concepts and ideas that are needed now to address climate change, specifically fire related issues and develop them into actionable strategies for building—and rebuilding—homes in fire-prone areas.
The day was broken down into two parts. The first was specifically about fire-related building issues discussed during a panel featuring architect Greg Chasen of Chasen Architects and Ben Stapleton and Becky Feldman Edwards of the USGBC-CA. The second panel covered Market and supply chain issues being affected by both a surge in demand due to rebuilding and exacerbated by the on-again-off-again tariffs. That program will be published here as well so check back for publication.
This panel covers a lot. Here are some of the broader topics covered:
Developed with global design firm Arup, USGBC CA’s Rebuilding Guide is a cornerstone resource for homeowners, builders, and municipalities. It demystifies complex codes and synthesizes building science into digestible recommendations—ranging from site selection to material resilience, insurance options, and fire-adapted landscaping.
Common Language for Safety
One of the guide’s goals is to bridge communication gaps. “We have to be speaking the same language,” says Becky. Misunderstandings about what terms like “non-combustible” mean can lead to critical design flaws. The guide standardizes terminology to ensure that homeowners, contractors, and code officials are aligned.
3. Materials Matter: Vetting for Performance
The Rebuild Marketplace
To combat this, USGBC CA created the Rebuild Marketplace, a centralized database of rigorously vetted materials. By aggregating third-party certifications, performance data, and supplier information, it streamlines product selection and ensures homeowners aren’t left to navigate a confusing and inconsistent market on their own.
4. Passive Design for Active Protection
Building Without Vents
5. Codes, Compliance & Insurance Gaps
Aligning Codes and Insurance
6. Rethinking Density and Land Use
Smart Growth Strategies
7. Innovations in Housing Delivery
Housing innovation is also key to faster, more affordable recovery. Chasen outlines the benefits and limitations of prefab and modular construction, noting that while these methods reduce waste and speed up timelines, they aren’t always cheaper. He also encourages more creative approaches, such as:
ADUs as interim housing. These can serve displaced families during reconstruction and offer long-term rental income later.
Basements for cooling and shelter. Subterranean spaces provide thermal stability and potential fire refuge.
Fire-adapted finishes. Materials like thermally modified wood and fiber cement can replicate traditional aesthetics with modern protection.
8. Resilient Infrastructure Beyond the Home
Wildfire resilience extends beyond individual parcels. “These technologies exist, but we’re not implementing them,” says Ben, citing innovations like:
Buried power lines to reduce ignition risk.
Automatic water shutoffs for firefighting.
Community-scale solar and battery systems for grid independence during outages.
Investment in resilient infrastructure must parallel private construction to ensure collective security.
9. Regulating Rebuilds to Avoid Gentrification
Post-fire redevelopment often attracts large developers aiming to maximize profits. Chasen criticizes this dynamic: “You’re getting cheap, maximum-footprint homes with no real investment in community.” Without local involvement and regulation, fire-impacted areas risk displacement and gentrification.
Community-Led Planning
USGBC CA advocates for inclusive rebuild processes that prioritize original residents, especially those underinsured or living in high-risk zones. Incentives for owner-builders, design review standards, and community land trusts are potential tools to maintain affordability and equity.
10. From Reaction to Resilience: A Cultural Shift
I often say, “It’s always too soon… until it’s too late.” Rebuilding with intention requires proactive engagement, long-term thinking, and coordinated leadership. Communities can emerge stronger if they view wildfire not just as a hazard, but as a catalyst for transformation.
We cover a lot here and you are going to hear it all for Design Hardware, right after this.
Thank you Becky, Ben and Greg for taking the time to have this important conversation and providing so much actionable information! Check the show notes for details and links. Thank you for making the time during your busy day to listen to the show, subscribe and share with colleagues. Thank you to my partners sponsors; Pacific Sales, Best Buy, The AZEK Company, TimberTech and Design Hardware. All of these companies make a concerted effort to support the design industry through support of publishers like Convo By Design and sharing content and materials created to make our industry better and more resilient. Please give them an opportunity on your next project.
I created Convo By Design to serve a robust and incredibly creative design and architecture industry through programming like this. I hope you enjoy it. Please let me know. Send me an email with show and guest suggestions, convobydesign@outlook.com and join in the conversation on Instagram @ConvoXDesign, with an “X”. Thanks for listening to Convo By Design. Until next time—be well, I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. -CXD
This episode of Convo By Design is scheduled for the week of July 8th, 2025. Intentionally so we can begin thinking about what’s coming. It’s hard to forget trauma, like what we saw in Pacific Palisades and Altadena earlier this year. But not impossible. Traditionally, “fire season” in California begins in August and ends around the end of October. Over the decades, there has been a creep into July, then June on the front end and then into November and December on the back end. Sadly, now, there is no longer a fire season, only an ongoing threat. Part of a recent California tour that started in the Bay Area and ended in Pasadena, I got an earful, and, because the mics are always on, so will you.In this special episode, you’re going to hear an extraordinary panel conversation in its entirety—one that explores the very real and immediate design challenges and opportunities facing architects, builders, designers, and manufacturers when creating residential projects in fire-prone areas. This conversation was recorded live and it’s one of the most practical, informative, and emotionally resonant discussions we’ve had about fire-resilient design. This was recorded live from Golden State Lumber in Concord, CA. It features amazing professionals from design, landscape design and architecture. We have industry insiders and those on the front lines, literally.
This episode features the full conversation in four parts and here are some important ideas to listen for:
Setting the Context—Urgency, Evolution, and Mindset Shifts
We open with a candid discussion about the evolving nature of wildfire—how modern firestorms are not the slow-moving ground fires of the past, but fast, intense, and unpredictable events that demand a complete rethinking of how homes are sited, designed, and built.
Listen for how the professionals on the panel are redefining “resilience”, not as a post-disaster reaction, but as a forward-thinking design responsibility.
There’s discussion about the emotional component—how clients are now asking for homes that not only reflect their aesthetic desires but also protect their families and investment.
You’ll hear the beginnings of a common theme: that collaboration across disciplines—architecture, landscape, materials, policy—is essential to progress.
Materials, Methods, and Design Strategy
This section dives into the specific building systems and material choices that can help defend a home against wildfire.
Pay close attention to the comparisons between wood vs. non-combustible materials, and the increasing use of metal roofs, cementitious siding, and Class A-rated assemblies.
There are valuable insights into decking, fencing, vents, and eaves—often overlooked but critical components in fire resistance.
The discussion touches on building codes and certifications, and how understanding these nuances can inform smarter material selection and design detailing.
Design Solutions in Action
This is where we get into real-world case studies. Panelists share examples of how they’ve adapted fire-resilient strategies in current projects and how clients are responding to new realities.
Listen for examples of reimagining exterior spaces—gravel moats, Mediterranean-inspired gardens, and drought-tolerant landscapes that are also fire-resistant.
There’s a growing theme of creative compromise—how to design beautiful homes that meet code, earn insurance, and still feel like home.
One of the strongest takeaways here is the growing influence of insurance companies as drivers of design decisions, often dictating what is and isn’t possible based on risk models.
Systems, Bureaucracy, and the Bigger Picture
The final section broadens the lens to policy, forest management, and societal responsibility.
You’ll hear passionate commentary on how municipal red tape and lack of funding are holding back fuel reduction and prevention efforts on public lands.
There’s a sharp critique of the conflicting policies surrounding water conservation versus the need to irrigate plants to keep them from becoming fire hazards.
Perhaps most striking is the discussion about emotional decision-making in real estate—how people choose to build in beautiful, risky places and the evolving responsibility of design professionals to help guide those decisions.
The panel ends with a moment of humor and honesty, reflecting on the risks of living in various climate zones, whether it’s fire, flood, tornado, or drought—and the universality of risk in a changing climate.
What you’re about to hear is the full conversation—raw, honest, and highly informative. It captures the crossroads where climate, design, policy, and personal responsibility meet. Whether you’re a designer, builder, municipal official, or homeowner, this discussion offers real, actionable insights into how we build safer, smarter, and more beautiful homes for a rapidly changing world.
That was the full conversation on designing and building for fire resilience—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Mary Ann, Amy, Caroline, Jay, Ian, Robby, John and Dustin. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, The AZEK Company and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.
Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.
Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design.
This is a complex issue and one that requires both deeper thought and immediate action.I want to thank every one of our expert guests for their insights, time, and passion.
Today, we learned:
How climate change and wildfire risk are reshaping architecture and landscape design;
What role new materials and building products play in safeguarding homes;
How to design beautiful, fire-conscious landscapes that meet strict new codes;
The ways insurance, regulations, and policy gaps are changing the game;
And why client education and holistic collaboration across disciplines is more important than ever.
Huge thanks, as always, to you for joining the conversation and to our sponsors for supporting these meaningful stories.
If you found this episode valuable, share it with a colleague and subscribe to make sure you don’t miss what’s next. We’ll continue bringing you the people, ideas, and innovations pushing the design world forward.
Until next time, stay curious, resilient, focused and rise above the chaos. – CXD
This is Convo By Design—where we explore the ideas, people, and projects shaping the future of design. But you know that, I imagine this is why you listen each week… To hear stories behind the design. One of the things I have been thinking about lately is how ideas, feelings and purpose can change over time. When I started CXD in January of 2013, I thought I was speaking to design and architecture clients. Homeowners who wanted to learn about the stories behind design. From the response I received, almost immediately, I realized it was the trade I was speaking to. Well, that’s who was listening. And it was that way for years. It was probably around 2015 or 2016 that homeowners were listening and speaking to their designers about imbuing their story into the work. Personalizing it which prior to that was still seen as a detriment to resale. That idea is pretty much gone now, and that’s a good thing.
In this episode, I’m speaking with Lindsie Davis, the creative force behind Bluberry Jones, a design firm based in Texas. Lindsie’s story is rooted in authenticity—an interior designer who once felt uncomfortable in the spotlight, but found herself pulled into a public-facing role by the very nature of her work. Her creative journey weaves through fashion, art education, and eventually, full-scope interior design, fueled by instinct, passion, and an unwavering desire to build spaces with soul.
From her first unexpected design job at a paint store to launching a firm amid the uncertainty of 2020, Lindsie has leaned into change—and thrived in it. We talk about her evolution from the suburbs of Dallas to the creative haven of Wimberley, the cultural rise of Texas design, and the very real challenges and rewards of running a design business in a rapidly growing, ever-shifting market like Austin.
This conversation also dives deep into kitchens—yes, white kitchens, colorful kitchens, and how even the smallest design decisions can echo with intention and meaning. Lindsie’s perspective is one of quiet confidence, shaped by creativity, hard-earned business acumen, and a genuine love for making homes better, one thoughtful layer at a time.
That was Lindsie Davis of Bluberry Jones. A designer with a sharp eye, a creative spirit, and a grounded understanding of how to make spaces work beautifully and meaningfully for the people who live in them.
Her story is a reminder that design is rarely a straight line—it’s a winding road of experiments, pivots, passion, and perseverance. Whether she’s reimagining a kitchen, collaborating with architects on multi-year projects, or navigating the changing landscape of Texas design, Lindsie brings intentionality and warmth to every corner she touches.
Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.
Thank you to my partner sponsors, TimberTech, The Azek Company, Pacific Sales, Best Buy and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, stay focused and rise about the chaos. -CXD
