Category Archives: Thought Leadership Series

Fostering Disciplined Thought and Creativity in Turbulent Times | 592 | Dan D’Agostino, Plan Architecture

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Twenty-twenty-five will definitely go down as a chaotic year. But listen, I am not going to complain because it’s not productive. Productivity, very difficult to achieve in any field without the freedom of creativity. Creativity is suppressed when worry and doubt are present. I read an article in Psychology Today recently called, How Anxiety Harms Creativity (And What to Do About It). You can find a link in the show notes. The article draws a correlation between anxiety and creativity that outlines why and how fear, exhaustion and doubt can hinder creativity. And how creative types can struggle from this. As a creative who speaks to other creatives, and for you, as a creative listening, we are in the same headspace, think about that for a minute.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

We are all alone, together in the pursuit of meaning, creative expression, love and satisfaction. If you are in constant state of chaos and worry, how can you do your best work. We can’t. Think about Convo By Design as a respite from the external chaos and a place to reconnect with others who are likeminded and in pursuit of the same things you are. And in that effort, today, you are going to hear from Dan D’Agostino, founder and principle architect at Plan Architecture. Dan and I talk about creative freedom and we go into the work they are producing at Plan Architecture. We go into it and one of the things I find so interesting about Dan and his firm is that the work is complex and covers multiple styles and influences. From traditional to modern and much in between. 

In addition to external factors complicating the creative process, often, creative types will become fixated on signature style and often, it’s not intentional. It just happens. Creative flexibility is a gift and one you will hear Dan and I explore along with a number of other topics. All in an effort to inspire you, spur creative thought and get you out of your head for a little while. So, let’s get to it. Right after this.

Thank you, Dan. Enjoyed this immensely. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. 

Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”.

Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

Being Aware of Legal Pitfalls is the First Step Toward Protecting Your Design Firm: It’s Good Business | 590 | Andrew McBride and Carter Pope of Adams & Reese

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I imagine you and I are similar in many ways. When creating my editorial calendar, I try to craft a broader narrative of the design and architecture industry. I view this show as a time capsule being both created and consumed in real time. But if you go back and listen to episodes from 2013 when this podcast was started until now, you will discover an illustrative exposition that both narrates in real time and looking forward to demonstrate where the industry is going by examining where we are. It’s a futuristic approach to the built environment. To be transparent with you, that is the part I enjoy most. Every now and then, like the impact of a meteor, something happens to make us all think about the industry as we know it. As we approach the work. These days, it feels like we are experiencing an unending barrage of meteor strikes which is turning our industry upside down. And, believe it or not, I’m not even talking about tariffs, government chaos, wildfires or the supply chain!

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

We will be reviewing all of these, but not today. In 2018, you might have heard a conversation I published from the LA Design Festival on the topic of intellectual property rights, IP law and how it was affecting the industry. In the following episode, I will be introducing you to Andrew McBride, Partner @ Adams & Reese and Carter Pope, Associate @ Adams & Reese. I found Andrew and Carter while on a journey of exploration, there is a case moving it’s way through the legal system called Aaron and Samantha Judge v. Drew Designs, LLC. This is a case about a design relationship gone wrong rife with communication issues, contract issues and a litany of other things that make for a messy professional relationship that winds up in the courts. McBride and Pope authored an article called, “Hidden Ball Trick” – Yankees’ Aaron Judge Case Involving Deception Carries Lessons for Contractors.  I’ve added a link in the show notes and I highly recommend this for contractors, architects and designers. The following conversation covers a number of issues that led to both parties winding up in court and as you are going to hear, much if not all of this could have been avoided. In addition to this case, we also explore, the Judd Foundation v. Clements Design, Inc. in a case that will surely affect the future of dupes as well as another case winding it’s way through the courts like a medieval knight moving through the digestive tract of a money guzzling dragon, Gifford v. Sheil. Perhaps the metaphor is too graphic, I’ll rethink that one. But it fits. The law is a complicated knot of ideas and it seems to me the best way to avoid legal entanglements is to do good business in the first place and when disagreements come up, and they will, you work hard to find common ground and squash it. And this is why. You will hear the whole conversation with Andrew McBride and Carter Pope of Adams & Reese, right after this.

Thank you, Andrew and Carter. Enlightening. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. 

Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”.

Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

A Study of Architecture. The Roles of Form and Function in Large and Complex Structures | 589 | CO Architects

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We have come to a tipping point in the business of design. The point of no return. There has been a debate about form following function since architect Louis Sullivan coined the term. A protege named Frank Lloyd Wright once said, “Form follows function, that has been misunderstood. Form and function should be one, joined in a spiritual union.” This will most likely not go over well with the most ardent FLW supporters and fans, but I believe Wright misunderstood this as well. Sullivan suggested that form following function meant the design should speak to the intended purpose of a structure and not simply be reflective of historical design, ornamentation or precedents. I won’t speak for anyone but myself when I say that I have toured a number of Wright’s works and I don’t agree with his take on form following function. This will and should be debated, but not today. Today, we are going to focus on how form must follow function, or the project won’t perform.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Today, you are going to hear from Parini Mehta, AIA LEED AP, Tanner Clapham, AIA and Michael Stebbins, AIA from CO Architects. CO Architects, a firm dedicated to perpetual innovation and continual improvement through collaboration. This is a firm dedicated to creating lasting impact through design and the following conversation is evidence of that. This conversation is about the collaborative nature of an architecture firm that allows their architects to work on different types of projects and share their typology specialty while learning new ones in real time. We are discussing; education architecture, healthcare, medical facilities, laboratory architecture, research and exploring the idea of future-proofing structures from affects of both seen and unseen factors. I’m so appreciative for this opportunity to explore these ides with the incredible creatives. Since 2017, Convo By Design has been featuring peer-to-peer conversations from showrooms across the country. This one was recorded live from Design Hardware in Los Angeles. 

There has always been a deep divide between residential and commercial architecture. While I won’t rant about it today. Since the days of Julia Allison focused on the rise to celebrity through internet fame, we as a society have been discussing design and architecture through social value, not performative value. When you see your favorite design publication of website feature the latest celebrity home, you fill find that not much attention, if any has been focused on the performative value of the space. Much of what we see is about materiality, aesthetic, brands and it’s usually focused on a celebrity. And that’s fine. Design porn is not new, but it also doesn’t do much for moving the conversation forward. What conversation? How do top tier architects and the firms that employ them focus on commercial design, and create form that follows function in an environment where the function not only matters, but is critical to the success of the project? That is the conversation we should be having. And we are. You are going to hear it, right after this.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Thank you Parini, Michael and Tanner for taking the time to visit. Thank you to all of the professionals at CO Architects for your skill and willingness to share. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. 

Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”.

Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

The Winds of Change Are Blowing In A New Era of Design Thought Leadership | 587 | Steph Schlegelmilch of Studio Seva

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Things are changing. Can you feel it? I can. The mood in the design, architecture, built space is changing in response to external factors. Those external factors are being felt in numerous ways. I’ll give you an example and we don’t about this much, not nearly enough. Hardening of the enclosure in architecture is leading to new ways architects are approaching the exterior envelope of projects to address the threats brought on by climate change. Remember ‘global warming’? That was a misnomer, it’s climate change. Design has and in large part is still focused on aesthetic, but that too is changing. Are you changing with it?

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Change is hard. All change is hard. But without change, there is no evolution. Without evolving, we do the same things over and over regardless of the outcome. I have changed, Convo By Design has changed. Seemingly everyone has a podcast now, and it feels like every editorial headline is ‘something’ by design. 12 years ago, neither was that way. I see how my own editorial approach has changed, these conversations we share each week have changed and the industry is changing as well. Not by choice, but because, as the quote from Moneyball goes, “Adapt or die”. Today, you are going to listen in on my conversation with Steph Schlegelmilch, founder and chief creative director of Studio Seva. This Westport, Connecticut based creative blends a holistic approach with technical application. Steph shares her thoughts on a number of ideas affecting the business of design today, and these ideas are not going away any time soon. They include; 

  • An appreciation of and learning form failure
  • Experience and collaboration
  • Exploration of style, techniques and materials
  • Styling and photography
  • Trend translation , modification and the edit process
  • Home styling challenges
  • Lighting design
  • Partnerships

All of these ideas should be taught in a formal design education. Sadly, they are not. But you can find them explored here. So, enjoy this episode with Studio Seva’s Steph Schlegelmilch.

Thank you, Steph. Enjoyed this. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. 

Please keep those emails coming convo by design at outlook dot com and follow the conversation on Instagram, @ConvoXDesign with an “X”.

Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

KBIS Confidential | 583 | Everything You Need to Know About Extraordinary Outdoor Entertaining

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Outdoor living, the new frontier for everything from maximizing enjoyment of external spaces, outdoor entertainment and outdoor kitchens. New modalities generating a renewed interest in cultivated design of said spaces by some of the most talented creatives working today. From entertainment spaces to full blown ultra-luxe outdoor kitchens and everything in between with opportunities available for just about any (realistic) budget. Outdoor design is changing rapidly due to a number of factors. Those factors include modified use due to changing circumstances, client desire, increased cost of goods all in an outdoor spaces that are not as predictable as they used to be. So, we are going to chop it up a little bit and provide some practical solutions for designers, architects, landscape architects and design-build firms looking to up their outdoor entertainment game.

This conversation features; Jessica Petrino Ball, Director of Trade and Education | AJ Madison, Robert Bell, Landscape Architect | Bell Design

  • Outdoor living
  • UL Rated appliances for outdoor use
  • 4-season living
  • Appliance finish combinations
  • Multi-functional outdoor covered spaces
  • Project approach and design application
  • Partnerships and industry partnerships
  • Managing expectations
  • Understanding winterizing and appliance upkeep
  • Zones for outdoor living applications

KBIS Confidential: Beyond the Blueprint | 577 | A Personal Approach to Design with Moen

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The series is called KBIS Confidential – Creative Conversations LIVE from KBIS 2025. This 7-week series will be published every Wednesday.

Many of the worlds most innovative brands began with an “aha” moment. Moen’s “aha” moment came in 1937, Seattle when Al Moen’s old fashioned handle broke off in his hand. That moment led to the inspiration for the single-handed faucet, a revolutionary moment in plumbing and the beginning of a story that continues to evolve. It’s been said that industrial designers are a combination of engineer, therapist, artisan and sales professional.

Where does the next big idea come from, how is it ideated, modeled, rendered and selected for production? How are aesthetic, functionality and materiality selected. And how do these ideas relate to trends and market data?

This is the story of brand evolution through product development. Where science and engineering collide with the playful mindset. The anatomy of brand attraction and the importance of design while respecting the products that deliver our most valuable resource, water. featuring; Sam Cahill, Lead Industrial Designer, Moen and House of Rohl Alisha Snyder, Sr. Industrial Designer, Moen. Concepts discussed include:

  • Anatomy of the Moen brand
  • The value of Trends and market data
  • Selling an idea
  • How designs are ideated, modeled, rendered and selected
  • Market data sets
  • Geographic influence
  • From draft to showroom. The process.
  • Working with the design community
  • Generating a reaction
  • Brand evolution. What’s next?

Thank you KBIS for allowing me the opportunity to host the KBIS Podcast Studio presented by AJ Madison! Loved this experience. -CXD

Architecture, Design and Critical Thought. A Formula For Crafting Amazing Spaces | 573 | Enda Donagher, AIA

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In a bygone time, we had celebrated architecture critics, historians and thought leaders like; Ada Louise Huxtable, Lewis Mumford, Jane Jacobs and Vincent Scully. These were gifted thought leaders with a willingness to share their views, good or bad, but never indifferent. They and others influenced the manner in which we looked critically at the shape and purpose of the spaces where we live work and play. Arch Daily wrote a piece in 2012 called The Architect Critic is Dead (just not for the reason you think). Is it. Is it, really?

I don’t think the architect critic is dead, it has changed. It’s like Syndrome’s quote from The Incredibles. That when everyone has superpowers, no-one will be a superhero. It’s this dilution of meaning through social media where everyone has an opinion and no hesitation about sharing it. Very little self-awareness and a platform, then everyone is a critic but without the critical thinking or communication skills to articulate their ideas effectively. Enda Donagher and I chop this idea up a Biot and he shares his experience in the business over the past 30-years plus. Enda and I talk about the business and his work. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Donagher’s firm addresses the architecture and interior design and his work is nuanced through a personalized approach and sensibly modern in look and feel. The ideas regarding the architect critic is relevant for a number of reasons, not the least of which is the opportunity to deconstruct the ideas that go into creating amazing work. If the work can be deconstructed, it provided a forum for critical thought to better our architecture and design. If we can apply critical thought, share ways to improve, then Syndrome was wrong. Everyone truly can be a super because everyones work is better and the level of expectation is raised. I enjoyed this conversation and I hope you do too. You’ll hear all about it, right after this.

Thank you, Enda. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

WestEdge Wednesday | 572 | The Great Outdoors: Reimagining California’s Love for Outdoor Living

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Californians have perfected outdoor living, largely due to the favorable climate. As weather patterns change, the design industry has adapted with sustainable materials, inventive building practices and creative use of space including outdoor kitchens, theaters, plunge pools, functional landscapes, and unique approaches to sport courts.  From pickleball to a pickle martini, design meets entertainment with the new innovations in outdoor design.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design. This program was sponsored by TimberTech. A fantastic partner/ sponsor of Convo By Design.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

At the highest level of design, the absolute best specifying designers, architects and landscape designers are all highly focused on the technology and performance of products and materials today. You have to because the products you specify for your projects have to perform and they have to last. That is one of the reasons why I am so proud to be working with TimberTech. Their focus on the technical renaissance of synthetic decking is literally changing the conversation about innovation and performance. It pulls focus on three priorities homeowners have and expect from the products their designers and architects specify for their luxury projects; 1. Aesthetics must match the overall design and fit visually. 2. Durability and maintenance. I’ve told you my board-flipping stories about my own wood decks. Clients not only want beauty, but they want ease of use and they want it to last for decades. 3. Sustainably made. Clients are more conscious of the environment and they want the same of their materials. TimberTech hits each one of these elements with a product that not only meets expectations, they exceed them. TimberTech makes a synthetic decking that looks just like wood, color and embossed wood grain for a natural appearance. Their composite decking is technologically superior as it has been created to last for decades, and it is manufactured with up to 85% recycled material. Their Advanced PVC Vintage and Landmark Collections have a Class A Flame Spread Rating making these products an amazing choice for wildfire prone areas, which unfortunately continues to grow on a risk-map. Check the show notes for more information about this and to find the nearest showroom or lumberyard. You can also check them out directly TimberTech.com.

Moderated by: Josh Cooperman, Convo By Design

Featuring: John Feldman | Ecocentrix Landscape Architecture, Sam Toole | AZEK Co. Erik Peterson | PHX Architecture, Scott Specht | Specht Novak, Dustin Moore | Strata Landscape Architecture

Clear Communication for that Aha Moment | 571 | Paulina Hospod, Aha! Interiors

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Words matter. They are important not just for the sake of clear communications but to showcase the specific skillset one has in an effort to attract a suitable client. Suitability. If you are a regular listener to Convo By Design you know what I am talking about. If not, first, hopefully you will be a regular listener, second, the idea of suitability in all endeavors is more important now than ever before.  Suitability means vibing and open to new ideas through a mutual trust. A mutual trust allows someone to communicate with another, without having to masque every idea under the veil of “correctness”, in whatever form that may take. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

No, we are not going to be talking about politics or anything that might make anyone uncomfortable. Today, you are going to hear my conversation with Paulina Hospod with Aha!Interiors about design vs. renovation and subtle details. Sometimes, subtle details make all the difference between the overused, overplayed looks you can find while doomscrolling on the socials. Design should make us happy, and were going to explore that idea with Paulina, right after this.

Thank you, Paulina. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD

WestEdge Wednesday | 566 | Color Mix: The Sherwin Williams 2025 Color Capsule Collection

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I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.

All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a stage designed by Julie Beuerlein of JKB Home Design. An amazing space that served as the backdrop for our conversations. Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations like this one.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

The following panel discussion hosted by Sherwin-Williams, where they explore color and its many applications, from evoking emotion and enhances spaces, to creating balance that dramatic wow factor! Sherwin-Williams shares insight from their recently announced 2025 Color Capsule Collection, featuring not just one but nine hues as part of its color trend forecast.  A panel of industry pros share practical insights on how to best incorporate these colors (and others), from bold statements to subtle accents. Whether you’re a design enthusiast or a professional, this conversation will equip you with the knowledge to stay ahead of the color curve and enhance your color potential!

Moderated by: Ashlynn Bourque, Sherwin-Williams and Ro Almira, Sherwin-Williams
Featuring: Breegan Jane, Breegan Jane; Kerrie Kelly, Kerrie Kelly Studio; Patrick Ediger, Patrick Ediger Interior Design; and Eddie Maestri, Maestri Studio