Over the years, I have spoken with many clients who really don’t understand the process behind design. I think there are many beginner and mid-level designers that don’t fully understand process, means and methods. If a client wants their projects completed quickly, they can always find a designer who will do it for them. It’s their replacement who has to pick up the pieces. I can hear many of you nodding in agreement as I say this. It’s the journey, like that of a runner. You don’t decide to run a marathon, buy a pair of shoes and run it. There is a process. A very long and challenging process. The same is true when trying to become the best at what you do in any endeavor. Just like design.
Today, you are going to hear from Holly Hollenbeck. Holly and I discussed the parallels between long-distance running and project management. Holly, an experienced ultra-distance runner, shared her lessons learned from participating in challenging races, emphasizing the importance of strategic planning, determination, and experience. She also highlighted how these experiences have influenced her approach to project strategy and risk management.
Holly shares some of the challenges she faced in her design and client management roles due to the Covid-19 pandemic and economic fluctuations. She emphasized the importance of clear communication with clients, setting expectations upfront, and being flexible to pivot when necessary. We also discussed the differences in real estate design and mentality between the United States, Europe, and Asia, with a focus on the concept of the ancestral home and the shift towards renovating existing homes rather than moving due to high housing costs. There is an overwhelming need to adapt to constantly changing market conditions and client needs.
Holly shares her experience of having her kitchen design featured on the cover of California Home and Design in 2007, which she attributed to serendipity and connections with friends. Holly and I discussed the pitfalls of designing homes based on current trends, emphasizing the importance of creating cohesive, functional spaces rather than focusing on individual, trendy elements. They highlighted the risk of a design becoming outdated and the need to balance trendy elements with timeless pieces. Holly shared her approach to navigating clients’ desires for trendy features by ensuring these elements are used in unique and personalized ways. And you are going to hear all about it, right after this.
Thank you Holly, loved our chat. Keep on truckin.
Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and above the chaos.
You have heard past episodes about the WestEdge Design Fair in Santa Monica, California each Fall. I have been working with Megan, Troy and the entire WestEdge team for 7 editions of the show over 10 years minus those years where the show was cancelled due to the pandemic but I still published content on the podcast featuring show programming. Having left SoCal for Tulsa, it’s not as easy as the quick drive down Lincoln Boulevard to the show. No, it means travel.
When I was a kid, not much got me as excited as going on a trip. The excitement didn’t start when I got to the destination, it began at the airport. The airport was a place that required fashion choices, we dressed up to travel. It was an experience to walk in, present official documents and then proceed to the lounge where my sister and I would be treated to sweet treats and beverages. That led to an amazing journey that carried over to the plane. There were more Shirley Temples for my sister and I and my parents would have an adult beverage and let me keep the little bottles. By the way, I always shook the last drops out of the bottle and it was never as pleasant as I thought it would be. I dread travel now. The cattle drive that is airport security is stressful, uncomfortable, and one of the more unpleasant experiences we all must endure when traveling. Airport furniture is uncomfortable, cramped and in many cases, damaged and broken.
I was thinking about that while going through security on the way back to Tulsa. Is anyone but me surprised by this process and just how bad it is. And how the lack of comfort and. Service in the airports now don’t meet expectations in any other aspect of our lives. If our homes were as dysfunctional, overpriced and uncomfortable, I can’t think of many people that would tolerate it. The pandemic allowed us to do our work from home offices and now employers want their employees back in the office while most haven’t addressed the poor working conditions. And they’re getting kick back.
Why am I telling you about this? I was processing all the amazing moments for the 2024 edition of the WestEdge Design Fair. This was the best edition yet. I started working with WestEdge in 2015. I went and covered the show, conducted interviews and had a small 10 x 10 as a base of operations. 2016, I hosted the first Convo By Design Programming Lounge with amazing partners like Warner Bros, The Rug Company, Hollywood at Home and it was designed by Ryan White. In 2017, I took over the theater programming at WestEdge and did it again in 2018 and 2019, lost years 2020, 2021 and 2022, came roaring back in 2023 and this was my 7th WestEdge over 10 years. We have seen some wonderful talks by incredible creatives over the years and this year was no exception. The conversations and ideas discussed are inextricably part of what makes the design industry so amazing and mandatory if we are to further improve the form, functionlaity and performance of the spaces where we live, work and play.Back to the airport for a minute. I think it’s the consultants who screw up the airports. Give some quality designers a shot at airport redesign and you would see something amazing happen. And that all starts with education and sharing ideas for broader adoption.
As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits.Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!
Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations like this from Authenticity VS. Dupes: Theft or “Inspired by” Placing the Priority on Uniqueness and Honoring the Creative Process of Those Who Craft Original Work There are stories, you have no doubt heard them or seen them for yourself on Instagram or the websites offering dupes of almost everything for less. There are many reasons why the copy-market thrives and why some creatives feel that they are entitled to change it a small detail and call it their own. Is the value in the look of it for less, or paying a bit extra and knowing you have an original? Perhaps the copy-market, while always present, only thrives during crisis-pricing for the real thing. We explore the value of original work and how knock-offs are changing the nature of creative design.
After so many conversations at the show this year, a few things became quite clear. We are in a bifurcated market. Some designers are extremely busy, others, not so much. The most creative and successful creatives all understand that the one way to maximize their edge is to attend these events, talk to new suppliers, vendors and product manufacturers. We all have to be lifetime learners if our hope is to maintain a competitive edge. That means coming out and attending these panel conversations as so many have this year and in past years. Gather incredible product and technical application about kitchen design like this from The Intelligent Kitchen: How Technological Advancements Create a Higher Quality of Life
We’ve all heard that the kitchen is the heart of the home. It has also evolved into the brain and central nervous system through advancements in modern technology. These developments have created a more intelligent kitchen and a space the addresses the emotional and intellectual needs as well. Thought-full design and development of modern appliances that address needs without being asked, a focus on food preservation, preparation, cooking and a mindful approach to household tasks have changed the way designers think about the kitchen. They are providing new avenues for the enjoyment of kitchen spaces and an increased quality of life that is human-centric. Learn how the kitchen has been forever changed and how these advancements will continue to evolve.
Moderated by; EZ Gonzalez, Pacific Sales Kitchen and Home
Something that has taken hold globally is the idea that living small doesn’t have to be spartan and without enjoyment. The ADU Revolution is real and nowhere else has it evolved to fully capture the California Style than in Southern California. But the beauty here is that these ideas, once explored don’t just stay in California. Those ideas are exported for the benefit of others.
Small Space Big Style: The ADU Revolution and Popularity Behind Living Small The Accessory Dwelling Unit (ADU) has become an amazing opportunity for those wishing to add additional space to a property. ADUs have also changed the way many think about living within a smaller footprint. Whether a first home, guest house, income generating space, home office or other functional space, a small space can still offer big impact. The Cato Institute tracks the stratospheric rise of ADU’s and demonstrates how once again, California is leading the way in creative problem solving. Hear what’s next for the ADU, and how homeowners, developers and tenants are planning accordingly.
This next panel was an absolute blast for a number of reasons. I did not expect to moderate this one, but I was fully prepared when the need arose. To be completely honest, I was hoping I could sit in the audience and enjoy this one, but I had to fill in last minute and I am so thankful that I did. Not only was this program jam packed with amazing talent, but there were some truly groundbreaking ideas explored here.
Is it Really Worth Saving? Iconic Architecture or an Old but Poor Representation What makes an architectural work worth saving from the bulldozer? The architect? The style? The age? A famous past resident? How are preservation decisions made when historical considerations are in conflict with the rights of the current owner? What is the responsibility of the city and what municipal rules/regulations help address such discussions? Join this conversation with industry insiders as we explore preservation and progress.
One of the biggest questions facing the industry today is how will the recent election and how those elected will change policy on just about everything from tariffs that affect the cost and availability of goods. Or AI, building restrictions, or event cultural issues. How might our societal issues change the very nature of the design and architecture communities?
What’s Next: How the Recent Election will Affect Design No matter who wins, changes are coming. How can the business of design adapt to these changes, and thrive at the same time? Will additional tariffs change the pricing model of goods? How will new regulations affect transportation, fuel usage and household appliances? During these uncertain times, we’re all looking for a bit more stability and direction. Learn how to best navigate the changing landscape and better prepare your design firm and clients for the future.
Connected – Brought together or into contact so that a real or notional link is established. Unconnected – Not joined together or to something else. Disconnected – Having a connection broken. How do some of today’s most talented and sought after creatives approach connectivity, what does that even mean?
Connected vs. Unconnected: The Future of the Home The debate rages on… The fully connected home where all can be automated vs. the unconnected environment and the return to the beauty of form, function and simplicity. We’re not Luddites, but if we look at the experiential nature and convenience of a connected space, we must also consider what it means to have a space that is intentionally unconnected. The removal of screens, tech, automation, phones, and tablets can create calm and allow opportunities for true reconnection with self and others. Offline. Join this compelling conversation about AI, automation and the pros and cons of a fully connected home in a complicated world.
We’ve covered interiors, policy, technology, small spaces, practical connectivity, so let’s take it outside.
The Great Outdoors: Reimagining California’s Love for Outdoor Living Californians have perfected outdoor living, largely due to the favorable climate. As weather patterns change, the design industry has adapted with sustainable materials, inventive building practices and creative use of space including outdoor kitchens, theaters, plunge pools, functional landscapes, and unique approaches to sport courts. From pickleball to a pickle martini, design meets entertainment with the new innovations in outdoor design.
We’ve covered a lot here but you’ve only heard a small part of what’s to come. We have additional programs to share and these programs in their entirety. They are wonderful and I am thrilled to share them with you. Thank you Julie Beuerlein for designing an extraordinary space from which to have these conversations. Thank you Pacific Sales for presenting the WestEdge Theater. Thank you to all of our incredible speakers, panel sponsors like EMTEK and TimberTech. And of course, our amazing audience who came out, took notes, asked great questions and provided an incredible energy. Enjoy these conversations. Make sure you subscribe to the podcast so you receive all of the full panel talks the moment they are published. We’ll see you in November at the Barker Hangar for the 2025 edition of the WestEdge Design Fair. – CXD
One of my favorite things to do is discover new products, another favorite activity of mine is sharing those new products with you. And, that is what we’r going to do today. “Come with me for a minute, I want to talk to you. I just want to say one word to you. Just one word.… Are you listening?…. There’s a great future in plastics, think about it. Will you think about it? Enough said. That’s a deal”
That, of course, a favorite quote from The Graduate, but rings true now as it did in 1967. What’s old is new again and you are going to hear all about that today through my conversation with Dr. William Chivhovsky, founder of The Good Plastic Company. I believe the design industry is exposed to more new products and ideas than ever before in an ongoing effort to address the issues clients desperately want resolved. This includes climate change, sustainability, lower costs, improved performance and renewables. All of these subjects are going to be addressed over the next hour during my conversation with William Chivhovsky, founder of The Good Plastics Company and their product line, Polygood.
As we enter a new year, it’s an opportunity for exploration and discovery of the new products coming to market this year. I will be speaking at KBIS this year and cannot tell you how excited I am about that. If you will be in Las Vegas for the show this year, please drop me a note. I am looking for designers and architects to walk the show and report back with some of their favorite finds.
Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and above the chaos.
The Convo By Design Icon Registry inductees this month are Jordan Slocum and Barry Bordelon AKA the Brownstone Boys. They appeared on the show around 2020. I feel strongly about historical preservation and I cannot think of anyone who does this as authentically as Jordon and Barry. Neither were born in Brooklyn, but they found themselves there with a passion for design and a love of brownstones. Their authenticity with regard to the work is inescapable and their sole focus on the mission of restoring old brownstones is what I think makes them so unique. This is not a flavor-of-the-month activity to become socially relevant. They started their passion project first, turned it into a business and the fame followed, as did more projects, book deals and all the other fun stuff designerswant as part of their professional portfolio.
The other aspect to their work that I find so wonderful is their approach to each project. Not recreating it in the original form of the architect but reimagining it and keeping the essence of the work, historical reference but also reimagining it to fit seamlessly into the neighborhood with all the modern amenities one would hope for without shoe-horning it it. It flows effortlessly into each completed project. Allowing those who love brownstones to enjoy this as well as allowing the architectural purist to appreciate the workmanship and creative approach to a revitalized building.
Please enjoy an encore airing of that first conversation with Barry and Jordan, our December 2024 inductees to the Convo By Design Icon Registry, the Brownstone Boys.
Thank you Barry and Jordan for appearing on the show, creating such beautiful reimagined spaces and respecting the original work as you do. Thank you to my wonderful partner sponsors; ThermaSol, Pacific Sales, Design Hardware, TimberTech and Monogram for your continued support and thank you for taking the time to listen to the show and sharing it with your friends, family and colleagues. Until next time, be well and take today first.
This is the Convo By Design Icon Registry for October 2024 and it is an absolute joy for me to talk about this creative with reverence, respect and friendship. The October 2024 Convo By Design Icon Registry inductee is the incomparable, Kyle Bunting.
Kyle and I have known each other for a while and he has appeared on the podcast four times I think. And in all different ways, And he almost always brought friends. Not that he needed them, but Kyle is what you can call a consummate professional and chronic collaborator. He can’t help himself, and why should he?
Collaboration between manufacturer, designer, architect, GC, client, trades, showroom are all critically important for the success of the project. Collaboration takes many forms and unfortunately, sometimes, no form at all. In all my experience, not just in the built and designed space, but in every aspect of business, collaboration is mission critical. Without collaboration, there is no communication, nor partnership, nor exceeding goals, can’t be done for one very simple reason; Design projects, residential or commercial builds are all done using multiple partners and if those partners aren’t working collaboratively, mistakes are made, miscommunications happen and it generally leads to additional issues. Kyle Bunting os one of the most highly-skilled collaborators I know. He also has created an exceptional brand and a wonderful product.
It is my privilege to induct Kyle into the Convo By Design Icon Registry, JMC Studio has crafted an original piece to commemorate this and it will be sent to Kyle shortly, check out Instagram if you wantto see it. As we do here, this is Kyle Bunting from a previous appearance on Convo By Design.
KB
Thank you, Kyle for taking the time and the willingness to share your story.Thank you for your constant willingness to bring others into the big tent and for creating such an exceptional product. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech, Monogram and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD
I’m Josh Cooperman and this is the September 2024 installment of the Convo By Design Icon Registry featuring another absolutely incredible creative who appeared on the show not once, but I think this gentleman has been on the show 4 times over the past 11 years in every way possible. He has been on a panel, featured in an individual interview, been part of The Showroom series. He’s incredible. This months inductee is an amazing talent a gentleman and a friend. Timothy Corrigan.
I met Tim for the first time, I believe it was 2017. I went to his Los Angeles offices and we spoke about so many things and that is the episode I wanted to share with you today as we induct Tim into the Convo By Design Icon Registry. Somethings you should know about Tim. First, he is one heck of a person. He is one of those people you feel like you’ve known your whole life from the moment you meet him. Second, he already had a stellar career before design in the advertising industry. He led international operations for Saatchi & Saatchi’s Bates Worldwide prior to opening his eponymous design firm in 1998. For reference, Bates Worldwide, in 1998, had billings in excess of $7.7B and operations in 70+ countries with 156+ offices.
One of the interesting things Tim and I talked about was the Bates Worldwide concept of the USP. Unique Selling Proposition. A concept you see offered everywhere but rarely understood. The idea is that wherever there is competition, one must find the differentiator, the thing that makes them stand out. Something that none else offers. That idea that competitively sets you apart. That others in the field don’t offer. There is far more to the concept but in a world where every designer is an “award winning” designer, Tim allows the work to override the accolades. The irony is not lost on me. To be talking about how it’s not about the accolades, while bestowing accolades, the point is that Ti has always understood his USP, he launched his firm knowing what he wanted, while perhaps not sure how he was going to do it, stayed true to himself and the work and accolades followed. Tim is strong willed, sure of his design ideas and doesn’t seem to have anything to prove. Another reason why I am so fond of Tim Corrigan and so happy to install him as this months inductee to the CXD Icon Registry.
Thank you, Tim for taking the time and the willingness to share your story. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech, Monogram and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD
I’m Josh Cooperman and this is the August 2024 installment of the Convo By Design Icon Registry featuring another absolutely incredible creative who appeared on the show. This months inductee is an amazing talent, Jamie Bush.
Jamie and I met at his LA offices quite some time ago, 2018 I think. What struck me most about Jamie then as it does now is the frame of reference he draws against. Growing up on a dairy farm in upstate New York with family members in the creative arts as well. Designers, photographers. Jamie studied architecture in New Orleans, moves out to LA and founds his design company in 2002. This experience of his has given him opposing viewpoints from which to draw his design concepts. Jamie is a deep thinker and and extraordinary. And he doesn’t shy away from giving back. That’s what makes Jamie Bush, a design icon.
Thank you, Jamie for taking the time and the willingness to share your story. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech, Monogram and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD
I’m Josh Cooperman and this is Convo By Design with a group of exceptional designers from our Day of Design gathering in Los Angeles in May 2024.
I think designers and architects provide a service that simply cannot be measured in terms of dollars and cents. Especially in an era of fast content, social media perspective that creates a social dysmorphia. We have all become so inextricably tied to the internet and social media that it is truly difficult to differentiate reality form make believe. The following conversations feature designers who met me at Design Hardware in LA for a day of creative thinking and sharing of dynamic design ideas that are shaping the way we design in 2024.
I have found that f you gather creative types and provide the platform for them to showcase their individual approach to the work, some universal concepts begin to form and you have the opportunity to see what really makes these people special. The reason skilled designers can do what they do is because they possess the ability to silence the noise and focus in on true needs and desires of their clients. This is how they do it.
So much fun, right? Thank you, Lauren, Amy, Letecia, Alina, Mary, Susie. It was not my intent, but this turned out to be an amazing showcase of women designers who are setting the tone for the next phase of our design renaissance! Thank you for taking the time to share your story. I enjoyed our conversation and cannot wait to see what you do next. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.Until the next episode, be well and take today first. -Convo By Design
I’m Josh Cooperman and this is the July 2024 installment of the Convo By Design Icon Registry featuring another absolutely incredible creative who graced the show with her presence. This designer is a multi-faceted creative who seamlessly weaves music, art and drama into and through her work with grace and style. This months inductee is the incomparable, Brigette Romanek.
I met Brigette in a very special place on a very special day. We met at the Soho Home showroom in West Hollywood the afternoon before the Convo By Design 10th anniversary celebration. I was already super excited, nervous about the event and when I sat with Brigette, all of that went away for an hour. We had this super chill, highly elevated conversation about inspiration, influence and creativity. I imagine that is how her clients feel when they first sit down with her. A tranquil ease and that allowed me to do some really great work. And I am going to play that conversation for you as we celebrate together the induction of Brigette Romanek into the Convo By Design Icon Registry for July, 2024.
Thank you, Brigette for making this world a more beautiful and dramatic place than you found it. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD
I’m Josh Cooperman and this is Convo By Design with a return to one of my favorite design house destinations, the Pasadena Showcase House for the Arts. Pasadena Showcase is an institution going on 60 years with a reputation for exquisite design, playful and fun ideas in fun and unexpected spaces and some of the best design talent around. Competing and collaborating to see who can be the showstopper but always for the betterment of the whole project.
This was so much fun. I haven’t had the opportunity to reconnect with the organization since 2020. I remember heading out to Pasadena and meeting with the designers outside by the pool instead of in their spaces. What a weird time. But this year, we gathered at Design Hardware in Los Angeles for a round table discussion about the project house this year. I was joined by:
Margaret Lalikian | Margaret Lalikian Design and Decor
If you’ve been listening for a while, you know how I feel about design houses and showcases. They are the equivalent to the auto show for gear heads. You get the chance to see what can be done with the right creative force and opportunity to showcase it without the usual boundaries of ownership. I am a fan of Pasadena because I am very familiar with them, I appreciate how they operate and I feel like the designers do as well. Again, this is a round table conversation and you are jumping right into the deep end of design house creations from the 2024 Pasadena Showcase House for the Arts. We’ll get to that, right after this.
What an amazing group! Loved this, hopefully you did as well. Thank you to all of the amazing creatives who shared of themselves and their work. Check the show notes to see their work and this remarkable house. Thank you to everyone at the Pasadena Showcase House for the Arts for being so wonderful to work with! Thank you to my incredible partner sponsors, ThermaSol, Design Hardware, TimberTech, Pacific Sales and Monogram for your partnership and support for the design trade. Thank you for taking time out of your busy day to listen, download and share this show. It means the world to me. Thank you for your email guest submissions and show ideas. Thank you for following and interacting on Instagram. This support and engagement inspires me to work even harder to find amazing voices and stories behind design. Until next week, be well, and take today first. – CXD
