Part One – Pitch to Published: Best Practices and Strategies to Get Your Projects Published
Learn what the pros know about getting projects published and how professional photography, narrative creation and knowing your audience can set you apart. Learn how can brand partnerships help get your designs promotion and exposure to potential new clients as well as new branding and revenue generating opportunities.
This is a comprehensive conversation for design and publicity professions that details and outlines ways to get designers projects into the public media. Topics include;
Process (prep)
Strategy – Photography, story, client approvals, art clearances, etc.
The Pitch
Creative deliverables, photography, re-shoots, etc.
In a bygone time, we had celebrated architecture critics, historians and thought leaders like; Ada Louise Huxtable, Lewis Mumford, Jane Jacobs and Vincent Scully. These were gifted thought leaders with a willingness to share their views, good or bad, but never indifferent. They and others influenced the manner in which we looked critically at the shape and purpose of the spaces where we live work and play. Arch Daily wrote a piece in 2012 called The Architect Critic is Dead (just not for the reason you think). Is it. Is it, really?
I don’t think the architect critic is dead, it has changed. It’s like Syndrome’s quote from The Incredibles. That when everyone has superpowers, no-one will be a superhero. It’s this dilution of meaning through social media where everyone has an opinion and no hesitation about sharing it. Very little self-awareness and a platform, then everyone is a critic but without the critical thinking or communication skills to articulate their ideas effectively. Enda Donagher and I chop this idea up a Biot and he shares his experience in the business over the past 30-years plus. Enda and I talk about the business and his work.
Donagher’s firm addresses the architecture and interior design and his work is nuanced through a personalized approach and sensibly modern in look and feel. The ideas regarding the architect critic is relevant for a number of reasons, not the least of which is the opportunity to deconstruct the ideas that go into creating amazing work. If the work can be deconstructed, it provided a forum for critical thought to better our architecture and design. If we can apply critical thought, share ways to improve, then Syndrome was wrong. Everyone truly can be a super because everyones work is better and the level of expectation is raised. I enjoyed this conversation and I hope you do too. You’ll hear all about it, right after this.
Thank you, Enda. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
Words matter. They are important not just for the sake of clear communications but to showcase the specific skillset one has in an effort to attract a suitable client. Suitability. If you are a regular listener to Convo By Design you know what I am talking about. If not, first, hopefully you will be a regular listener, second, the idea of suitability in all endeavors is more important now than ever before.Suitability means vibing and open to new ideas through a mutual trust. A mutual trust allows someone to communicate with another, without having to masque every idea under the veil of “correctness”, in whatever form that may take.
No, we are not going to be talking about politics or anything that might make anyone uncomfortable. Today, you are going to hear my conversation with Paulina Hospod with Aha!Interiors about design vs. renovation and subtle details. Sometimes, subtle details make all the difference between the overused, overplayed looks you can find while doomscrolling on the socials. Design should make us happy, and were going to explore that idea with Paulina, right after this.
Thank you, Paulina. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
For the past 12 years, it has been a mission to bring you voices and stories of talent in design, architecture and the arts. There have been so many twists and turns over these past 12 years and many of you have been with me since the early days of the show. A few ideas that often come back to me when presenting these conversations. Two major themes are authenticity and suitability. Two words that you don’t hear often. The first being authenticity in design and the other, which you never hear, except here is suitability. Were going to drill down on both this week.
Today on the show, you are going to hear from Bailey Todd of White Cliff Studio. Bailey and her Midwest minded, Illinois based firm deals in authenticity in all her projects and we will dig in a bit. It’s the suitability idea that I have been focused on lately. For years, I have been non-plussed by the trades, magazines and social media prognosticators alike and this is the perfect way to draw the correlation between the influencer and the influential. The influencer will tell you just how great they are and because they know, here are the things with which you should surround yourself. Influentials on the other hand, this is experienced based knowledge shared with you by people who know because they have experience. I really enjoyed my conversation with Bailey and I think yo will too. She knows her industry, she understands her business and she is willing to chop it up and share. Love that. And, it’s coming up, right after this.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
We often talk about luxury, the idea of luxury has so many different connotations, ideas and meaning. If I asked you to describe luxury in interiors design, what would you say?
If I asked 10 designers what the word luxury meant, I am quite sure that I would get 10 different definitions. And you know what, that is exactly how it should be. I believe that luxury is more of a state of mind than a place or thing. Socrates had something to say about luxury. “He is richest who is content with the least, for content is the wealth of nature.” But he also said, “The only true wisdom is in knowing that you know nothing.” And, things didn’t end well for Socrates. But as a philosopher, one of the best. I think there are people who are very happy with the ultra-luxurious lives they live and love the wonderful and expensive things with which they surround themselves. And I also think there are people who would tell you that the feeling of luxury is comes when they are immersed in an environment that is conducive with the way it makes them happy, or content. Isn’t that what home is supposed to do?
Today, you are going to hear from Brittany Farinas from House of 1. We are going to be discussing luxury, Miami, Florida and other places where you can find her work. We will be discussing the work itself and I invite you to follow along. Checking the show notes, you will find a link to her work. So let’s catch up with Brittany, right after this.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
The expectations many designers have don’t necessarily result once their careers begin. Often times, designers find their way into the business by starting in another field. And that makes for an interesting journey. I remember being in college and thinking about all of the things I wanted to do once I started my career. If you would have asked me during my time at Washington State University what I was going to be doing in 2025, this would not have been anywhere in the conversation. But I really cannot imagine myself doing anything else. And I’ve been doing this since 2013. Prior to that, I had a first career in radio and broadcast media. Funny how life works, isn’t it.
I have a unique process of writing and prepping for the conversations you hear on the show. I have the types of conversations with creatives that I want to have with them. Meaning, I find your in discovering what makes designers, artists, makers, architects and creatives work. What drives them to do what they do and what inspires them to reach the high levels they have achieved. Many of the conversations you hear on the show start with, “so, what are we talking about today” or you simply hear my response to that question in a cold open. I don’t edit that out, nor do I edit the chats we have because I want you to hear the stream of consciousness. What you don’t know is the amount of prep I do for each conversation. As a matter of fact, the guests you hear don’t see that either. I decided to model this show on the conversations that I have at trade events. The individual interactions that take place that make the trade events so truly special. You cannot recreate the vibe, I know that. But, I want you to feel like you are in Vegas, LA or Paris at KBIS, WestEdge or Maison y Objet, with a cocktail in your hand and listening in on a conversation between two peers and know that what you are about to hear is going to enrich you in some special way. Perhaps its hearing how someone else built their practice. Maybe it’s what discovery led them to design the way they do or even how their previous career led them to where they are today. To inspire you to perhaps pivot, reorganize your firm or employ a new technique. Because that’s fun. It’s inspiring. It’s motivating. And who couldn’t use a little more of that. Well, I hope you can because that’s what your getting today as you listen in on my chat with New Jersey designer, Allison Handler of Allison Handler Design.
Thank you Allison, loved our chat and appreciate the time.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
In one week from today, KBIS will be hitting Las Vegas with the force and impact you might expect from the worlds greatest kitchen and bath show. Yes, there are others. And, yes, they are great… But this one is my favorite. And you’re about to find out why.
I have a personal connection to KBIS, the kitchen and bath industry show. The NKBA does a magnificent job presenting this event each year. For me, this is a homecoming, an opportunity to network with friends, colleagues, past guests and meet future guests, and partners. It’s an important show for the industry because designers, architect, builders, contractors, remodelers, all specifiers really get the opportunity to see what’s new, next and on the horizon. They have the opportunity to hear about ways the most innovative creatives in the industry are using these products in new and unconventional ways. Its a time for innovation and discovery. Surprise and delight in over one million square feet of convention space when combined with the Industry Builders Show.
Today, you are going to hear from Brian Pagel, Executive Vice President at Emerald. He oversees the residential and commercial connections portfolio which means he oversees the production of KBIS, which you will see, is an extraordinary feat that brings together the most influential brands in the world from appliances, lighting surfaces, plumbing… Basically, if it goes in a kitchen or bath, you’ll find it represented at KBIS. You also find some exceptional programming, I’m honored to be a part of that this year on the next Stage as well as the podcast studio. So when you are at the show this year, please do come by and say ‘hello’. You are going to hear all about the show, why you should attend and how to make the most of the experience. Right after this.
Thank you Brian for taking the time to talk, I’m looking forward to catching up with you at the show!
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and rise above the chaos. – CXD
It feels like every week we are dealing with a new emergency. A new disaster. Is that true, I don’t know, probably not but it feels that way.What we don’t do often enough is review what led up to events and strategically discuss ways to alter behaviors to keep them from happening again. In many cases, it’s because you can’t keep a major catastrophe from occurring, but you can address your individual response to it to better prepare for the next time. Or, if you are a design professional, prepare your clients to better prepare for and whether the next one better than the first. That is why you still hear conversations about the pandemic. The lessons learned will be be long forgotten by many when the next one hits, and there will be a next one. Some of these ideas are so simple, and incorporated into the everyday work of extraordinary creatives, creatives like Liz Williams of Liz Williams Interiors.
Liz is from Atlanta, Georgia. She has a BA in history from The College of Charleston and a BFA in Interior Design from Georgia State University. Liz has developed a unique approach to the work and one she employs in her projects that allow her to draw on her love of history as well as modern techniques and strategies. This combination makes for a successful practice and one that allows her to learn from history, like a global pandemic and apply those lessons learned to making better the spaces she creates for the people who will use them. And you are going to hear all about it, right after this.
Thank you Liz for taking the time to share your thoughts.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and rise above the chaos. – CXD
Before we get to our featured conversation this week, I feel compelled to share my annual grievance with you. Again. What is this annual grievance you may ask. It is the endless and ridiculous list of “trends”that many love to create and share at the end of and into the beginning of every new year. Did you see them this year? They looked a lot like last years didn’t they?
They did. They always do. Now listen, I’m not trying to call anyone out. Embarrass anyone. And, while I am going to point out a few of the ones that caught my attention, and post links in the show notes so you can see them for yourself, I am going to say this again so you understand why I am so non-plussed by the annual barrage of opinions and predictions. It’s because they are based on no real data, only conjecture. Here are a few examples;
House Beautiful and their Design Trends of 2025 article dated 12.30.2024.Some things you will see in 2025 include…
Kitchens Packed with Color
Sculptural Lighting
“Drenching”
Dramatic Drapery
Art Deco Era Antiques
Moody Hues
Cottage Core Gardens
Immersive Bathrooms
This all sounds fine, right? But keep in mind that what ends up happening is that clients who are new to this will now ask push designers for this because it came out in a well-respected magazine. The people who pick up on this are “influencers”, those with a large following and very little industry knowledge. Just to break this down a bit, “kitchens packed with color” sounds great until a skilled designer has to employ this strategy with a lifespan of 15-20 years. With a “color of the year”, promoted by 5-6 different companies, all with different ideas as to what that color of the year will be, this is not really feasible. And let’s all just remember for a moment that Avocado Green and harvest Gold owned the 1970’s and reviled in the 1980’s. But, for every season, am I right? There was even an article written in May of 2021by the BBC touting the return of Avocado Green to contemporary interiors. The interesting thing about this, the article I’m referencing was incredibly well written, sourced and delves deep into the science and theory of color choices. But the headline… “Why ‘avocado green’ is back for interiors” does imply that the color was back en vogue in 2021. I don’t think is was and if it did pop up here and there, not many are still touting it today. And if a client says to their designer that they are going all-in on this and buy Avocado Green appliances, cabinetry or tile, they will be living with it for quite some time. This idea of “drenching” seems completely misaligned with the very nature of interior design. From a vernacular stand point, “drenching” means to get something completely wet, yet color drenching is described as painting every surface in the same shade. Sooooo, monochromatic. Why not just say that? It’s funny really, monochromatic ideas have been in popular design styles for centuries and can be referenced back to the Greek word, monochromos, meaning, to have one color. While I have read articles that source the French word envelopper, or “to wrap” with the idea for color drenching. And yet, every year there are many who also tout the end of the white kitchen. But white kitchens also appear on many of the trends you will find for every coming year. The white kitchen is also a sort of “drenching”, is it not?
Just to put a finer point on this idea, in November, 2023, an article appeared in Vogue entitled, “2023’s Latest Interior Design Trend? Matchy-Matchy Rooms”. The article showcased a Kip’s Bay Dallas room designed by, Mark D. Sikes that featured a floor to ceiling blue and white checkered wallpaper in a style called, Vogue quotes unnamed designers as Mono-Print.
I believe that the prevalence of social media, that creating a value system where “influencers” gain status by the number of followers instead of by the level of their expertise has created an environment for ideas to be promoted not by their true design value but how ‘buzzy’ they can get and how many clicks they receive. That’s not how great design is created, nor enjoyed.
If you want to talk about emerging trends, that’s great. But let’s make this less about ephemeral design looks and styles, and more about functional relevance. Here are some thought starters;
Integrated Technology, mixed-fuels and materials
Safe rooms/ Security
Purposeful Connectivity
Advanced Kitchen Design
Tech Focused/ Spa Inspired Bathrooms
Smartly Designed Outtdoors
Outside in / Biophlic Design, indoor grow rooms and healthy spaces
Why the rant? I’ve been shining a light on this very subject for a few years now because after having so many conversations with exceptional designers, it makes zero sense to me why media outlets would just speculate about what the developing trends are. And yes, I know that most contributors to the design pubs do cite designers regarding these trending ideas, because they are not in the context of a specific project with individual clients, it doesn’t make any sense, iit’s not really actionable and further confuses clients about how they can best communicate with their designer, assuming they are working with one or they are using this information to circumvent the need for a designer. Look back at each of these “trends” listed and tell me if you think any of them are new and compelling or just click-bait. That’s my rant, now, the great part of todays episode, a full conversation featuring, Debbie Mathews.
Debbie Mathews launched her design business in 2013, the same year I launched Convo By Design. It’s been a minute. Debbie is a Nashville based designer and watched the world move in around her as Nashville became a world class music, sports and entertainment destination. During that time, Debbie built her firm and focused on antiques, which she credits for adding a unique charm to her work. It’s in the layering and as you are going to hear, she really has mastered the process and by doing so, has created a truly unique look all her own. What is really interesting about Debbie and the following conversation is how it’s juxtaposed against my previous rant. As you listen to this episode, please check the show notes and click on Debbie’s portfolio as we go through some of her work. You will find many of the ideas espoused as upcoming trends when in reality, these ideas have been in Debbie’s work for many years. Trends? Please. You are going to hear all about it, right after this.
Thank you Debbie, for your time and willingness to share your experience and craft.
Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and rise above the chaos.
It’s a challenge and I’m not going to pretend that it isn’t. Often times, I will be producing an episode of the show as there are unspeakable tragedies happening around the world and in my own backyard. As I produce this episode of the show, I am still in contact with many of my industry friends as well as family who have been directly impacted by the wildfires in and around the Los Angeles area. Thoughts and prayers just are not an acceptable response any more. And let’s be honest, that hasn’t been a suitable response for a very long time. As we get into our episode today with Erika Cross, I would love for a few things to happen. First, if this podcast can serve as a respite for those who are suffering, even if it’s only for a few minutes to think about something else and second, to provide an opportunity to think differently about what we know and what is possible. What do I mean by that?
I believe that we need to reimagine what we know if we want to change things for the better. I also believe that creatives are the ones who manifest it, create it and make those changes real for the rest of us. A while back, you heard an episode of the show discussing Venetian chimneys. These were crafted centuries ago by creative types who suffered the types of fires that demolished entire communities. Beautifully crafted chimneys that also served as spark arresters in the highly dense communities of Venice, Italy. Is art going to keep California from wildfires or floods, or landslides that follow fires and floods? No. But looking to creative types allows us to think differently about things which often puts us in the right mental space to address new ways to approach these challenges. It’s certainly not going to be the politicians. SO, for a few minutes, sit back, drive carefully, enjoy your workout or whatever you’re doing while you listen, do it safely and we’ll be right back with artist, Erika Cross.
Thank you, Erika. Loved our chat, love your work. Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and rise above the chaos.
