Category Archives: International Design

Human-Centric Design in an AI World | 649 | Experiences from KBIS and Why True Value is Found in the Removal of Friction

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I have a confession to make. I’m exhausted. In the best possible way after a week in Orlando, Florida for the Kitchen & Bath Industry Show. I have so much to share with you today!

My journey started on the Monday before the show began for a travel day, sound check and confirming the final details form the show. In addition to hosting the KBIS Podcast Studio again this year, moderating a panel on the NEXT Stage and recording conversations for the show, I wanted to help you prepare for the show next February in Las Vegas.

But Josh, next February is like 11 months away. That’s true, but here’s a secret. Come a little closer, it’s just us. KBIS is the essential American kitchen and bath show, full stop. It’s about learning, seeing, connecting and putting all of the pieces together to understand how the American market is setting up for the next year and the trending ideas that have staying power for the next 5-10 years.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

You can listen to Convo By Design for the conversations with industry insiders. If I were a designer, I would. I believe that this show tells the stories that you should really know to get a feel for directionality of the industry. Specifiers are the plus of the industry and the ideas emanating from the show this year covered the technology revolution taking place from an AI perspective, but there’s more. The kitchen is in the midst of a wholesale change. And it’s exciting to see it happen in real time.

Learning was a key theme this year. If you were not at the show this year, you are behind the curve. I don’t say this to scare you, I tell you this so you make the time to get to the show next year. All three days and plan to see as much as you can. But, I wanted to share some of the key ideas from the show this year. For additional details, check the show notes.

Luxury is the measurable outcome of thoughtful design—where performance, longevity, and relevance align to support the way people actually live.

  • Luxury is the removal of friction from daily life.
  • Luxury is durability aligned with intent.
  • Luxury is design that continues to perform long after the purchase is forgotten.
  • Luxury is confidence—in function, longevity, and fit.
  • Luxury is not what you spend. It’s what you never have to rethink.

The Kitchen as the Primary Investment

  • The kitchen remains the #1 homeowner investment nationwide.
  • Homeowners are willing to exceed budget in the kitchen more than any other space.
  • The kitchen is the most public and social room in the home.
  • It represents identity: “I’m a cook,” “I entertain,” “I host.”
  • Food equals memory; appliances enable those memories.

The Expanding Kitchen Ecosystem

  • Kitchens are no longer singular spaces—they expand throughout the home.
  • Secondary kitchens (sculleries, prep kitchens, butler’s pantries) are rising.
  • Beverage centers, bars, and wine storage are increasingly common.
  • Coffee stations and en-suite kitchenettes are viewed as lifestyle enhancements.
  • Outdoor kitchens are now expected in many markets.
  • Refrigeration appears in bathrooms (skincare), offices, and guest suites.
  • Multigenerational living drives multi-kitchen design.
  • Post-COVID entertaining shifted bar culture into the home.

Value Has Replaced Price as the Primary Decision Driver

  • Consumers rarely regret investing more in appliances.
  • Longevity, performance, and service support define value.
  • Sustainability increasingly aligns with durability.

Human-Centric Design Is the New Standard

  • Appliances must be intuitive without relying on manuals.
  • UX consistency across appliances improves adoption.
  • Technology must solve real problems—not create new friction.

Appliances Are Expanding Beyond the Kitchen

  • Refrigeration, coffee systems, and specialty appliances now appear throughout the home.
  • Multi-kitchen and multi-generational design is driving specification complexity.
  • Flexibility and modular integration are essential.

Practical Innovation vs Feature Saturation

  • Most consumers use only a small percentage of available features.
  • Simplification improves usability, adoption, and satisfaction.
  • Innovation must solve real problems—not marketing problems.

Appliances as Infrastructure for Daily Life

  • Refrigerators open dozens of times daily, making ergonomic design critical.
  • Dishwashers, washers, and refrigeration now integrate into behavioral routines.
  • Appliances increasingly support lifestyle efficiency, not just task completion.

Quiet Luxury: The New Definition of Premium

Quiet luxury shifts focus from visual dominance to experiential excellence.

  • Appliances integrate seamlessly into architecture.
  • Minimal visual disruption supports design continuity.
  • Performance becomes more important than appearance.

Identity & Evolution in Design

    • Designers must periodically redefine themselves and their work to remain relevant.
    • Personal growth and evolving priorities shape professional identity and approach.

Burnout vs Ambition

    • Burnout is not a badge of honor; it results from overextension and emotional labor.
    • Ambition aligns energy with superpowers and opportunities, creating sustainable growth.
    • Setting boundaries is essential to differentiate productive ambition from harmful overwork.

Emotional Labor & Client Management

    • Design work involves managing client emotions, expectations, and second-guessing.
    • Designers act as liaisons between clients, contractors, and teams, absorbing invisible pressures.
    • Managing scope creep and change orders is a practical strategy to protect both energy and profitability.

Social Media & Comparison Culture

    • Social media can amplify unrealistic expectations and unhealthy competition.
    • Designers often feel compelled to accommodate clients’ desires, sometimes overextending themselves to maintain a positive perception.

These core themes coming out of the show this year tell a story that cannot be ignored. The thought process is changing. More human-centric at a time when technology seems to be taking over. Interesting times.

Shifting away from that, I want to share two conversations from the show.

Brandon Kirschner | Azzuro Living – Control the Process, Control the Outcome: Inside Azzurro Living’s Design Advantage

Brandon Kirshner of Azzurro Living explains how factory ownership, material innovation, and hands-on experimentation are redefining luxury outdoor furniture—and why relationships and resilience matter more than ever.

Recorded live at the Kitchen and Bath Industry Show in Orlando, this conversation with Brandon Kirshner, Partner and VP of Design at Azzurro Living, explores what it means to design, manufacture, and deliver luxury outdoor furniture with complete control over the process.

Kirshner shares how owning and operating their own production facility provides a rare advantage in a crowded marketplace. This vertical integration allows Azzurro Living to oversee every step—from raw material sourcing to fabrication—ensuring performance, durability, and design integrity in extreme climates.

The conversation also explores the realities of modern product manufacturing: navigating global instability, breaking through to specifiers in an oversaturated marketplace, and the renewed importance of in-person relationships. At its core, this is a story about design leadership, material obsession, and maintaining optimism in a rapidly shifting industry.

Vertical Integration Changes Everything

  • Full ownership of production facility ensures quality control
  • Ability to experiment directly with materials and fabrication
  • Eliminates reliance on third-party manufacturing limitations

Material Innovation Drives Luxury Performance

  • Products engineered for extreme heat and harsh winters
  • Hands-on experimentation with rope, wicker, and aluminum
  • Performance and longevity are core to brand value

Design as the Core Differentiator

  • Industrial design roots shape product philosophy
  • Focus on original forms rather than “me-too” furniture
  • Design enhances lifestyle, not just aesthetics

Relationships Still Drive Specification

  • Trade shows like High Point Market remain essential
  • Face-to-face interaction builds trust and long-term partnerships
  • Education through sales teams and specifier outreach is critical

Resilience and Optimism in a Volatile Industry

  • Navigating tariffs, supply chains, and global uncertainty
  • Maintaining a solution-oriented mindset
  • Viewing disruption as part of long-term growth

In luxury outdoor furniture, control isn’t just an operational advantage—it’s a creative one.

For Brandon Kirshner, Partner and VP of Design at Azzurro Living, ownership of the manufacturing process is the foundation of everything the company does. Unlike many competitors who rely on outsourced production, Azzurro Living operates its own factory, giving Kirshner and his team direct oversight of every detail, from raw materials to finished form.

This control allows for something rare in today’s manufacturing environment: true experimentation. Working directly with fabricators, Kirshner explores new weaving techniques, tests material durability, and refines structural details. The result is furniture engineered not just to look refined, but to perform in punishing environments—from desert heat exceeding 115 degrees to unpredictable seasonal extremes.

Kirshner’s path into furniture design began with industrial design studies, where exposure to iconic modernist designers revealed furniture as both functional object and artistic expression. That perspective continues to shape his work today, where innovation isn’t driven by trend cycles, but by material curiosity and structural integrity.

Launching Azzurro Living in 2020 presented immediate challenges, from supply chain disruption to economic uncertainty. Yet Kirshner views volatility as inevitable rather than exceptional. Experience has taught him that adaptability—not stability—is the constant in product manufacturing.

Equally important is maintaining strong relationships within the design community. Trade shows, in-person meetings, and direct engagement remain essential tools for connecting with specifiers and building trust.

In an increasingly crowded marketplace, Azzurro Living’s approach is clear: control the process, push material boundaries, and let design lead. The result is furniture that reflects not just luxury, but intention.

“Owning our factory gives us complete control—from raw material to finished product—and that changes everything.”

“Design is the reason people invest in luxury furniture. Performance just makes it last.”

“You can’t innovate from a distance. Being hands-on with materials is where real progress happens.”

“Trade shows and face-to-face interaction still matter because this industry runs on relationships.”

“No matter what challenges come—tariffs, supply chain, geopolitics—we’ll figure it out. That mindset is essential.”

This is Cathy Purple Cherry – Founding Principal | Purple Cherry, freshly installed in the Convo By Design Icon Registry, we caught up at KBIS for a fresh take.

Human-Centered Architecture, Resilience, and the Responsibility of Design

Cathy Purple Cherry reflects on architecture as a lifelong act of care—supporting people through turbulence, embracing multigenerational living, rejecting trend culture, and using design as a tool for healing, connection, and growth.

Recorded live at the Kitchen and Bath Industry Show, this conversation with Cathy Purple Cherry of Purple Cherry Architects explores architecture not as a moment of visual impact, but as a lifelong framework for human support.

Purple Cherry shares her philosophy that architecture must evolve alongside the people it serves, especially during times of societal turbulence and personal change. Her work is grounded in human-centered thinking, emotional durability, and the belief that design can create stability amid chaos.

The discussion moves beyond aesthetics into deeper territory—resilience shaped by hardship, the responsibility of creatives to provide clarity and options, and the importance of giving back. Purple Cherry also addresses the rise of multigenerational living, generational shifts in work culture, and the dangers of trend-driven design thinking.

At its core, this conversation reveals architecture as both a professional discipline and a personal calling—one rooted in empathy, long-term thinking, and service.

Architecture as Long-Term Support, Not Momentary Expression

  • Design must serve people across decades, not just visual moments
  • Architecture provides emotional stability during uncertain times
  • Human-centered design is becoming essential, not optional

Growth Through Challenge and Adversity

  • Personal and professional hardship builds resilience
  • Lessons learned shape better architects and stronger leaders
  • Teaching and mentoring are essential responsibilities

Multigenerational Living as a Cultural Shift

  • Economic and social changes are reshaping American housing
  • Families are staying connected longer
  • Architecture must adapt to evolving family dynamics

The Responsibility of Creatives in Times of Tension

  • Architects provide clarity and solutions amid chaos
  • Design can serve as a “relief valve” for societal stress
  • Creatives help people reimagine how they live

Rejecting Trend Culture in Favor of Lasting Design

  • Trend cycles are often superficial and misleading
  • True architecture transcends short-term aesthetic movements
  • Enduring design comes from purpose, not prediction

Giving Back as a Core Professional and Personal Value

  • Sharing knowledge strengthens the profession
  • Service to others creates deeper meaning in creative work
  • Design is both a gift and a responsibility

For Cathy Purple Cherry, architecture has never been about creating a moment. It’s about supporting a lifetime.

As founder of Purple Cherry Architects, with offices in Annapolis, Charlottesville, and New York City, Purple Cherry has built a practice grounded in the belief that design must evolve alongside the people it serves. Architecture, she explains, is not about solving for a single moment, but about creating environments that support human life over time.

That perspective feels especially relevant today. As social, economic, and cultural turbulence reshapes how people live and work, architecture has taken on a new role—not just as shelter, but as emotional infrastructure. Spaces must provide calm, clarity, and flexibility, particularly as multigenerational living becomes more common and families remain connected longer under one roof.

Purple Cherry rejects the idea that architecture should chase trends. While the industry often focuses on forecasting aesthetic movements, she believes true design transcends these cycles. Lasting architecture emerges from purpose, empathy, and a deep understanding of human behavior.

Her perspective is shaped not only by decades of professional experience, but by personal adversity. Hardship, she explains, builds resilience and strengthens one’s ability to serve others. That philosophy extends into her commitment to mentorship, service, and giving back—values she sees as inseparable from meaningful creative work.

For Purple Cherry, architecture is both discipline and calling. It is a lifelong process of learning, teaching, and refining. And in a world defined by rapid change, her message is clear: the most important role of design is not to impress, but to support the people who live within it.

“Architecture isn’t about solving for a moment. It’s about supporting people over time.”

“Through suffering, we become stronger—and that’s what allows us to better serve others.”

“Anything in the built environment that can calm us and organize our lives becomes essential.”

“Design should never be driven by trends. It should be driven by purpose and people.”

“The meaning of life is discovering your gifts. The purpose of life is sharing them.”

KBIS Series Part Two | The Smart Home Standoff: Tech vs. Tradition in Appliances

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The New Appliance Ecosystem: Translating Value, Technology, and Human-Centric Design

The modern appliance conversation has shifted beyond features and price into something far more consequential: value, usability, and human-centered design. 

Designers, manufacturers, showrooms, and independent testing labs now operate as an interconnected ecosystem guiding consumers through increasingly complex decisions. The future of appliance specification belongs to those who can translate technology into meaningful, intuitive, lifestyle-driven solutions.

Featuring insights from Nicole Papantoniou of the Good Housekeeping Institute, Jeff Sweet of Sub-Zero Group Inc., and Christa Mallinger of AJ Madison, this conversation explores how appliances have evolved from commodities into lifestyle infrastructure—and why education, not persuasion, defines the next era.

KBIS Podcast Studio Resources:

KBIS

AJ Madison

NKBA

LUXE Interiors + Design

SubZero, Wolf & Cove

SKS | Signature Kitchen Suite

Hearth & Home Technologies

Kitchen365

Green Forrest Cabinetry

Midea

The appliance industry has entered a human-centric phase, where performance, intuitive use, and real lifestyle benefit outweigh raw features or price alone. Designers act as translators of lifestyle, manufacturers as problem-solvers, and showrooms as educators—collectively helping consumers navigate increasingly sophisticated choices.

Panelists discussed the shift from feature-driven sales toward performance-driven value, emphasizing longevity, ease of use, and frictionless integration into daily life. They also explored the growing role of education, testing standards, showroom partnerships, and post-installation support in helping consumers fully realize the value of their investment.

Technology remains central, but its success depends entirely on reducing friction—not adding novelty. The conversation revealed that the future of appliances lies not in more technology, but in better technology—technology that disappears into the experience.

The Appliance Ecosystem Is Interdependent

  • Designers interpret lifestyle and aesthetic needs.
  • Manufacturers engineer performance-driven solutions.
  • Showrooms educate and guide decision-making.
  • Independent testing organizations validate performance and usability.

Value Has Replaced Price as the Primary Decision Driver

  • Consumers rarely regret investing more in appliances.
  • Longevity, performance, and service support define value.
  • Sustainability increasingly aligns with durability.

Human-Centric Design Is the New Standard

  • Appliances must be intuitive without relying on manuals.
  • UX consistency across appliances improves adoption.
  • Technology must solve real problems—not create new friction.

Education Is More Important Than Selling

  • Many consumers buy appliances only once every 10–15 years.
  • Showrooms and testing labs bridge the knowledge gap.
  • Post-installation education helps unlock full product potential.

Appliances Are Expanding Beyond the Kitchen

  • Refrigeration, coffee systems, and specialty appliances now appear throughout the home.
  • Multi-kitchen and multi-generational design is driving specification complexity.
  • Flexibility and modular integration are essential.

Technology Adoption Depends on Familiarity and Trust

  • Induction adoption accelerates when paired with familiar controls.
  • Consumers embrace technology that feels intuitive and beneficial.
  • Novelty alone does not guarantee long-term value.

The modern appliance is no longer just a tool. It’s infrastructure.

At KBIS, where the industry gathers annually to define its future, a clear shift has emerged. Appliances are no longer judged solely by features or price, but by how effectively they integrate into human behavior. The question is no longer, “What does it do?” but rather, “What does it enable?”

This shift has elevated the importance of collaboration across the appliance ecosystem. Designers serve as translators, interpreting the client’s lifestyle into functional requirements. Manufacturers act as problem-solvers, engineering solutions grounded in real user needs. Showrooms and retailers bridge the gap between technology and understanding, while independent testing organizations validate claims and ensure products deliver on their promises.

This ecosystem exists because appliance decisions have become more consequential—and more complex.

Unlike consumer electronics, appliances are purchased infrequently. A homeowner may go fifteen years between purchases. During that time, the category evolves dramatically. Induction replaces gas. Steam ovens expand culinary capability. Refrigeration becomes modular, flexible, and architectural. Appliances no longer exist solely in kitchens, but in offices, bedrooms, outdoor spaces, and wellness areas.

With that expansion comes responsibility. Technology must reduce friction, not create it.

Christa, Nicole and Jeff all emphasized that human-centric design now drives product development. Appliances must be intuitive enough to operate without instruction, consistent enough to feel familiar, and purposeful enough to justify their presence. Technology for its own sake has limited value. Technology that removes mental load, improves performance, or enhances daily living defines the future.

This is where education becomes critical.

Showrooms no longer simply display products; they contextualize them. Independent testing organizations evaluate not only performance, but usability, cleanability, and intuitive function. Manufacturers increasingly provide post-installation support, recognizing that the real product experience begins after installation, not at purchase.

Value, therefore, is no longer measured in features alone.

It is measured in longevity. In reliability. In the confidence that a product will perform consistently over time. In the reduction of friction between intention and outcome.

Perhaps most importantly, appliances have become emotional infrastructure. They support gathering, creativity, ritual, and identity. They enable the modern kitchen to function not just as a place of preparation, but as a center of living.

The future of appliances will not be defined by how advanced they are.

It will be defined by how invisible they become—seamlessly enabling life without demanding attention.

And those who understand that distinction—designers, manufacturers, and educators alike—will define the next generation of the built environment.

WestEdge Wednesday Part Eight | 648 | Enduring Modernism: A Retrospective with Marmol Radziner

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The Accidental Empire: Marmol Radziner on Preservation, Prefab, and Fighting the Tyranny of the Nimby. Leo Marmol and Ron Radziner discuss the 36-year evolution of their design-build firm, tracing its roots in a student co-op to becoming a leader in modern residential architecture, restoration, and the urgent need for sustainable urban density in Los Angeles.

The conversation features Leo Marmol and Ron Radziner, co-founders of Marmol Radziner, detailing the firm’s history, their design philosophy, and their views on the current state of preservation and sustainability in LA.

  • Origin Story and The Return to Modernism:
    • The co-founders met as students at Cal Poly, San Luis Obispo, living in “The Ark,” a condemned co-op. This environment of free rein to alter the building foreshadowed their later design-build approach.
    • They founded their firm in 1989 during the “dying days of postmodernism,” quickly committing to the modernist ideal of clarity, reduction, and the connection between design and craft (Bauhaus).
    • They attribute the firm’s early success to aligning with the eventual return to California modernism, driven by its rich history in the region.
  • Milestone Projects and Preservation:
    • The first major flag-planting project was the Gutentag Studio (a small, pure concrete block and cedar studio), followed by the new Ward Residence.
    • Their watershed moment in preservation was the Kaufmann House restoration (1993) in Palm Springs. At the time, there was virtually no industry for modern restoration, forcing the firm to develop the roadmap for approaching these aging buildings.
    • They view restorations as “classrooms” that inform their new work, maintaining a healthy split of one-third restoration and two-thirds new construction.
  • Preservation Today: The Fetish vs. Functionality:
    • Marmol and Radziner argue they are often at odds with the preservation community because they believe historic properties must evolve to remain functional and relevant, cautioning against a “fetish” that prevents necessary change.
    • They criticize the current situation where every modern building is deemed “sacred,” citing the contentious, successful fight to demolish the Barry Building on San Vicente as an example of overreach where the building’s significance did not rise to the level requiring preservation.
  • The Problem of Scale (“McModerns”) and Efficiency:
    • They express concern over the proliferation of “McModerns” and elephantine houses, driven by high property values and the pressure to “max out the buildable area” on a site.
    • They emphasize that their modern perspective is less about style and more about the fundamental importance of connection—internal open plans and connecting the home to the landscape and exterior rhythm of nature (a concept that is lost when properties are overbuilt).
  • Sustainability and the Nimby Problem:
    • While California leads the country in robust, fire-resilient, and energy-efficient building codes (which have been a success), they gave the state’s housing policy an “F.”
    • Leo Marmol asserted that the greenest thing the city can do is densify and allow more housing in the urban core, calling out the NIMBY (Not In My Back Yard) mentality as the primary political failure that forces sprawl and long commutes.
  • The Return to Prefabrication (Prefab 2.0):
    • Marmol Radziner initially experimented with prefab from 2004–2012 but stopped after the 2008 crash.
    • They are now returning to prefabrication—Prefab 2.0—as a response to the current “crisis of construction costs” and the need for quick, affordable, and sustainable housing solutions, particularly for fire rebuilds in Altadena and the Palisades.
  • Design-Build Practice Scale:
    • The firm combines Architecture, Construction Services (design-build), Landscape Architecture, and Interior Design under one roof.
    • They support their construction services with their own dedicated cabinet shop and metal shop in El Segundo, allowing for control over craft and execution.
  • Fire Resilience and Landscape:
    • The fires are affecting landscape rules, particularly regarding Zone Zero (the 0–5 feet immediately surrounding the building). They argue against the extreme position of “no planting” in Zone Zero, believing the right, well-irrigated planting can help against embers, which they identify as the biggest culprit in mass fires, more so than direct flame.
    • Home hardening (sealing every vulnerability) is considered the single most important factor, with modern energy codes being an accidental but highly effective form of fire hardening.

CEDIA Expo & CIX – The Ride Along: Part Four | 647 | Jason McGraw, Dale Sandberg & Jim Garrett

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This week on the show, you’re going to ride along with me from the incredibly comfortable and stylish VW ID.Buzz, which served as the mobile podcast studio at CEDIA Expo / CIX this September in Denver, Colorado. Were going back for more conversations from the show.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

CEDIA (Custom Electronic Design & Installation Association) is the global trade association for home technology professionals, specializing in smart home, automation, audio-visual, networking, and integrated systems. Its mission is to advance the home technology industry through education, certification, advocacy, and networking. Members include integrators, designers, manufacturers, and consultants who shape the connected environments we live and work in.


CEDIA Expo is the industry’s largest annual event for residential technology professionals. With hundreds of exhibitors, educational sessions, live demos, and global networking opportunities, it’s where new ideas and innovations in smart home and AV integration take center stage.

The Commercial Integrator Expo (CIX), co-located with CEDIA Expo, focuses on commercial integration technologies—from conferencing and IT infrastructure to building automation and emerging AV solutions—bringing together commercial integrators, IT pros, designers, and tech managers.

Jason McGraw | Group VP and Show Director, CEDIA Expo / CIX

  • Scope of the Show: McGraw details the scale of CEDIA Expo 2025, featuring over 350 exhibitors and immersive demo rooms that showcase integrated audio, video, and control systems.
  • Integration Meets Design: Discussion centers on the critical partnership between integrators and the design-build community (interior designers, architects, builders). McGraw emphasizes that technology—ranging from AI and energy management to lighting—must be a foundational element of the design process, not an afterthought.
  • The Business Case: Designers are encouraged to view integrators as essential trade partners, similar to electricians or plumbers, to better service clients and protect home networks.

Dale Sandberg | Product Manager for Electronics, Sonance

  • Aesthetic Performance: Sandberg discusses Sonance’s philosophy that sound should support the design of a space rather than dominate it. The focus is on blending high-fidelity performance with discreet aesthetics.
  • New Innovations: Highlights include the compact UA Series amplifiers designed to fit behind displays or in tight spaces, and the integration of professional-grade Blaze Audio amplifiers into the Sonance family.
  • Outdoor Living: The conversation covers the growing trend of outdoor entertainment, where amplifiers and speakers are used to create immersive environments in backyards and outdoor kitchens.

Jim Garrett | Senior Director of Product Strategy, Harman Luxury Audio Group

  • Hidden Technology: Garrett addresses the challenge of eliminating “wall acne” through invisible speakers and design-integrated solutions that do not compromise acoustic performance.
  • Pandemic Influence: The discussion explores how the pandemic shifted focus toward outdoor living and unconventional entertainment spaces, including garages and multi-generational gaming setups.
  • Brand Portfolio: Insights into the product strategies for Harman’s luxury brands—JBL, Revel, Mark Levinson, and JBL Synthesis—and the importance of gathering direct feedback from integrators to drive R&D.

Links & Resources

Show Topics & Outline

  • CEDIA Expo 2025 Snapshot
    • Denver, Colorado Convention Center
    • 350+ exhibiting brands, 100+ conference sessions, 115 manufacturer trainings
    • Demo rooms showcasing integrated audio, video, and control systems
  • The Wave Effect of Trade Shows
    • Innovation as unseen currents shaping the industry
    • Ideas incubated at CEDIA spreading across markets and returning as trends
  • Integration Meets Design
    • Town hall insights with CEDIA’s Daryl Friedman & NKBA’s Bill Darcy
    • Bridging integrators with interior designers, kitchen & bath professionals, and architects
    • Untapped opportunities in collaborative smart home projects
  • Technology as a Design Driver
    • AI, energy management, lighting trends, and seamless AV systems
    • Why technology must be discussed at the start of design projects
    • Case studies: motorized shades, outdoor AV, invisible speakers, custom veneers
  • Outdoor Living & Luxury Spaces
    • Kitchens and backyards as multi-hundred-thousand-dollar investments
    • Expanding living spaces through technology
    • Luxury demo rooms and high-performance home theaters
  • Why Designers Should Be Here
    • Missing out on competitive advantages without CEDIA exposure
    • Seeing products in person vs. static web images
    • Real examples of design-centric AV solutions and invisible tech
  • The Business Case
    • Designers need integrators just as they need electricians, plumbers, and fabricators
    • Protecting networks and ensuring cybersecurity in the home
    • Service and maintenance as part of the client experience
  • Looking Forward
    • Progress and serendipity at trade shows
    • Extending collaboration with KBIS and IBS (Orlando, 2026)
    • Building lasting bridges between integrators and designers

Links & Resources

  • CEDIA Expo
  • Commercial Integrator Expo
  • NKBA – National Kitchen & Bath Association
  • KBIS – Kitchen & Bath Industry Show

Dale Sandberg on Sonance, New Electronics, and Designing for Sonic + Aesthetic Experience

Dale Sandberg, new Product Manager for Electronics at Sonance, shares how the company is blending high-fidelity performance with discreet design solutions, introducing amplifiers and loudspeakers that elevate both sonic and aesthetic experiences in residential and commercial spaces.

At his first CEDIA Expo, Dale highlights Sonance’s latest innovations, from compact UA Series amplifiers designed to disappear behind displays to Blaze Audio’s professional-grade amplifiers now integrated into the Sonance family. With a philosophy that sound should enhance the design of a space rather than dominate it, Sonance is shaping how integrators and designers deliver immersive, comfortable experiences both indoors and out.

  • Guest: Dale Sandberg, Product Manager for Electronics, Sonance.
  • Background: from pro audio to Sonance, less than one year with the company.
  • Context: first CEDIA Expo experience, excitement about Sonance’s direction.

New Product Highlights

  • Loudspeakers
    • High Output Series (professional side).
    • Wedge speaker for outdoor/architectural blending.
    • Re-engineered Power Pipe subwoofers for stronger low-end performance.
  • UA Series Amplifiers
    • Compact two-channel models (UA-125, ARC-enabled versions).
    • Mountable behind TVs, under tables, or in tight spaces.
    • Features T-slots for stacking/mounting other gear.
    • Energy-efficient design with minimal heat output.
  • Blaze Audio Amplifiers
    • Sonance acquisition of Blaze Audio brand (Pascal, Denmark).
    • Range from 60W per channel up to 400W bridged.
    • Full DSP capability, rack-mountable, UL-rated.
    • Outdoor applications via weather-rated cases.

Design & Integration Perspective

  • Compact electronics give designers freedom to hide gear while maintaining performance.
  • Balancing performance and aesthetics: sound follows the design, not the other way around.
  • Example: background music at parties that fills space without overwhelming conversation.
  • Outdoor living trend: amplifiers and speakers enabling outdoor kitchens, theaters, and entertainment spaces.

Company Ethos & Philosophy

  • Mission: deliver complete audio solutions—amplification, processing, and speakers.
  • Philosophy: the sonic experience should support the aesthetic experience of a home or space.
  • Growth vision: expand residential dominance while building commercial presence.
  • Takeaway: not just about volume—it’s about creating the right experience.

Jim Garrett | Harman Luxury Audio

Jim Garrett on Harman’s Audio Innovations, Hidden Tech, and Pandemic-Inspired Entertainment

Jim Garrett, Senior Director of Product Strategy and Planning at Harman Luxury Audio Group, shares how the company balances high-performance audio with design aesthetics, explores emerging opportunities in outdoor and unconventional home entertainment, and highlights why integrator feedback is vital to shaping future products.

From invisible speakers to immersive home cinema solutions, Jim Garrett takes listeners behind the scenes of Harman’s engineering and R&D process, discussing product development for brands like JBL, Revel, Synthesis, and Mark Levinson. He explains how the pandemic inspired new entertainment spaces, how technology can be seamlessly integrated into interiors, and why CEDIA Expo remains an essential hub for innovation, collaboration, and awareness in the custom electronics industry.

  • Guest: Jim Garrett, Senior Director of Product Strategy & Planning, Harman Luxury Audio Group.
  • Role: Oversees product roadmap, development direction, and exhibition strategy.
  • Context: Recorded in Volkswagen ID.Buzz at CEDIA Expo 2025.

CEDIA Expo 2025 Overview

  • Largest booth shared with parent company Samsung.
  • Opportunity to engage integrators directly and gather actionable feedback.
  • Importance of listening to installation professionals to improve products.

Product Strategy and Brand Focus

  • Harman Luxury Audio Group brands: JBL, JBL Synthesis, Revel, Mark Levinson.
  • Focus at Expo: JBL Synthesis for home cinema and immersive audio.
  • Solutions include invisible speakers, wall/ceiling installations, and custom home audio products.

Balancing Performance and Aesthetics

  • Challenge: high-performance products that are visually unobtrusive.
  • Goal: eliminate “wall acne” with invisible or design-integrated speakers.
  • Inspiration drawn from evolution in lighting design to minimize visual clutter.

Engineering and R&D

  • Harman’s science-based approach: performance must meet visual and acoustic demands.
  • Innovation includes weatherproof outdoor speakers and displays for bright sunlight.
  • Teams challenged to create high-fidelity systems that integrate seamlessly into homes.

Expanding Entertainment Spaces

  • Pandemic influence: growth of outdoor living and unconventional entertainment areas.
  • Multi-generational engagement: home theaters, garages, patios, bathrooms, and gaming setups.
  • Flexibility of audio/video systems allows new experiences across the home.

Integration and Awareness

  • Educating interior designers, architects, and end users about hidden tech.
  • Raising awareness of capabilities beyond audio: lighting, shades, HVAC, security integration.
  • Emphasis on simplifying life at home while elevating performance and experience.

WestEdge Wednesday Part Seven | 645 | Kitchen rEvolution: Crafted, Curated Spaces Created for an Evolving Clientele

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Kitchen Revolution: Elevating Kitchens and Baths for Lifestyle, Wellness, and Technology. Designers and innovators discuss how kitchens and bathrooms have transformed into lifestyle-focused, wellness-oriented, and tech-savvy spaces, shaping the homes of today’s discerning clients. From pandemic-driven shifts to smart appliances, spa-like bathrooms, and open-concept living, this panel explores the evolving demands of homeowners and the strategies designers use to balance aesthetics, function, and innovation.

1. Introduction

  • Host Virzine Hovasapyan, Experience Director of Marketplace of Innovation for Pacific Sales, introduces the panel and sets the stage: kitchens and baths are no longer purely functional—they are deeply personal lifestyle environments.
  • Emphasis on the convergence of beauty, comfort, and smart technology to meet wellness-focused and tech-savvy client needs.

2. Panel Introductions

  • Karen Rideau, Kitchen Design Group: three decades of experience, expanding from kitchen and bath to full interior architecture.
  • Holly Hollenbeck, HSH Interiors: bi-coastal firm specializing in remodels and new builds, high focus on kitchen and bath.
  • Lori Hafele, Hafele Design: luxury cabinetry-focused design, hard surfaces specialist.
  • Pam Barthold, Poziom Designs: national remodels, holiday decor focus, wellness integration.

3. Pandemic and Post-Pandemic Shifts

  • Kitchens evolving into living spaces for family interaction and entertaining.
  • Movement from segmented to open-plan living; the kitchen is now the “heart of the home.”
  • Rise of furniture-like cabinetry and hidden storage to maintain aesthetic beauty.

4. Collaboration Between Designers and Showrooms

  • Importance of collaboration between designers, manufacturers, and showrooms.
  • Need for continuous education on appliance and technology innovations (steam ovens, microwaves/air fryers, modular units).
  • Designers as knowledge bridges for clients.

5. Wellness in Kitchen and Bath

  • Bathrooms now spa-like: steam showers, infrared saunas, cold plunges.
  • Kitchens adapting for wellness-conscious lifestyles: beverage centers, accessible hot water, herb gardens, indoor/outdoor cooking integration.
  • Efficiency for tech-savvy clients: proximity solutions, outdoor entertaining, smart layout adjustments.

6. Technology Integration

  • Challenges of over-technology vs. simplicity: balancing clients’ desire for tech with usability.
  • AI and digital inspiration may introduce non-buildable concepts; designers interpret and adapt.
  • Circuit breaker capacity and smart appliance integration considerations.
  • Strategies to educate clients and ensure the right technology fits their lifestyle.

7. Translating Client Dreams into Practical Design

  • Process includes space planning, 3D renderings, vendor collaboration, and creative problem-solving.
  • Importance of editing ideas to fit space and budget.
  • Budget discussions start early; expectations around pricing, lead times, and custom millwork.

8. Setting Expectations & Discovery

  • Use of robust client questionnaires to uncover lifestyle, wellness, and usage patterns.
  • Managing timelines, trades, and supply chain realities.
  • Addressing dual-client decision-making and educating clients on care and maintenance of appliances and materials.

9. Audience Q&A Highlights

  • Managing open-plan kitchens and sound/visual separation through back kitchens, secondary prep spaces, and innovative layouts.

10. Key Takeaways

  • Kitchens and bathrooms are now multifunctional lifestyle spaces, blending aesthetics, wellness, and technology.
  • Collaboration, client discovery, and education are critical for successful design.
  • Designers balance aspirational visions with practical realities to deliver functional, beautiful, and personalized homes.

Links / Resources:

  • Pacific Sales – West Coast leader in Kitchen, Bath, Outdoor, and Total Home solutions.
  • Kitchen Design Group – Caren Rideau
  • HSH Interiors – Holly Hollenbeck
  • Hafele Design – Laurie Hafele
  • Pazzam Designs – Pam Barthold

Building for the Next Century: Resilience, The Net Zero Trailer, and “Green Shoots” of Sustainable Architecture | 644 | Susan Heinking from Pepper Construction

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Architecture education is often romanticized as a pursuit of pure creativity, but in reality, it serves as a masterclass in grit. The studio environment, characterized by sleepless nights and public critiques, builds a specific kind of resilience necessary for navigating a risk-averse industry. While sectors like lighting have undergone rapid technological revolutions—moving from incandescent to LED in a decade—commercial construction moves at the speed of a massive vessel, slowed by liability concerns and ingrained methods.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

This hesitation, however, is slowly giving way to data-driven sustainability. The industry has shifted from making purely economic arguments for energy efficiency to focusing on human health and wellness, a transition accelerated by the pandemic. Tools like the Healthy Materials Database now allow teams to bypass greenwashing, using empirical data to guide tradespeople who might otherwise resist new specifications. By framing material changes as collaborative problem-solving rather than top-down mandates, the industry can bridge the gap between high-concept design and practical application.

Nowhere is this practical application more evident than in the “Net Zero Trailer” project. Born from a desire to improve job site dignity and efficiency, this ten-week experiment successfully merged Passive House standards with trailer manufacturing. It proved that construction environments do not have to be uncomfortable energy hogs; they can be solar-powered hubs of productivity. This experiment serves as a microcosm for the industry’s broader challenge: how to scale innovation. Whether adapting to the massive energy demands of data centers or designing schools with a 100-year operational lifespan, the future of building requires looking beyond current codes. It demands a “green shoots” mentality where structures are designed not just for immediate occupancy, but for climate resilience and flexibility across generations.

  • The Hedgehog Concept: A framework from the book Good to Great focusing on the intersection of passion, talent, and economic engines.
  • USGBC & Healthy Materials: Susan discusses her work with the U.S. Green Building Council and managing a database of over 2,500 sustainable building products.
  • The Net Zero Trailer: Pepper Construction’s experiment to create a solar-powered, Passive House-standard job site trailer in under 10 weeks.
  • Trade Education & AGC: How general contractors are collaborating to educate tradespeople on green building methods and carbon tracking.
  • Climate Risk & 100-Year Buildings: The shift toward designing K-12 schools and community structures to withstand climate changes and serve communities for a century or more.

Thanks for listening to Convo By Design, 13 years, over 700 episodes and 3 million downloads and listens to the show!

The Ride Along Part 3: Dan Ferrisi of EmeraldX and Joe Picarrilli of RoseWater Energy | 642 | Connected Worlds, Design, Technology, and the Future of Integrated Living

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Recorded live from CEDIA Expo 2025, this two-part episode of Convo By Design explores how technology, design, and infrastructure are converging to reshape the way we live. From the evolving role of integrators to the growing importance of energy resilience, the conversation examines what it takes to design spaces that are intelligent, responsive, and future-ready. Featuring insights from EmeraldX’s Dan Farrisi and Rosewater Energy founder Joe Piccirilli, this episode connects strategy, storytelling, and engineering into a single, forward-looking narrative.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Two conversations, one shared theme: the future of the built environment depends on collaboration, foresight, and systems thinking. From CEDIA Expo’s show floor to the electrical panel itself, this episode explores how design, technology, and infrastructure must evolve together.

This two-part episode of Convo By Design brings listeners inside CEDIA Expo 2025 for a wide-ranging discussion on where design, technology, and integration are headed—and why collaboration across disciplines has never been more important.

The first conversation features Dan Farrisi, Group Editor for EmeraldX, who joins the show from the show floor to discuss the evolving role of trade events and the growing convergence between design and integration. Farrisi explains how CEDIA has become more than a technology showcase—it’s now a critical meeting ground for designers, integrators, manufacturers, and educators navigating a rapidly changing industry.

He outlines how integrators are no longer simply installers but partners in shaping outcomes. As residential and commercial systems increasingly overlap, the conversation shifts toward experience design—how lighting, audio, controls, and infrastructure work together to support how people live, work, and interact. Farrisi also emphasizes the importance of storytelling, education, and advocacy in helping professionals communicate value in a crowded and often misunderstood marketplace.

The discussion then transitions to the second interview, featuring Joe Piccirilli, founder and CEO of Rosewater Energy. With a career spanning more than five decades—from building Sound Advice into a public company to founding AVAD and later Rosewater—Piccirilli brings a deeply technical and philosophical perspective to the conversation.

At the center of his work is a deceptively simple idea: most technology failures begin with power. Piccirilli explains how unreliable power, poor grounding, and inconsistent quality undermine even the most sophisticated systems. His solution, the Rosewater Hub, was developed to address these issues at the panel level—providing seamless backup, surge protection, and power conditioning in a single, engineered platform.

The conversation explores how energy resilience has become essential to modern living. From medical equipment and remote work to safe rooms and climate-related disruptions, power stability is no longer optional. Piccirilli explains how his engineering-first approach led to solutions designed not for convenience, but for certainty—systems that work when everything else fails.

Together, the two conversations form a complete picture of where the industry is heading. Farrisi frames the cultural and professional shift happening across design and integration, while Piccirilli provides the technical foundation required to support that shift. The result is a compelling look at how thoughtful design, reliable infrastructure, and interdisciplinary collaboration are shaping the next generation of built environments.

Part One: Dan Farrisi – CEDIA Expo & Industry Convergence

  • First impressions from CEDIA Expo 2025
  • Why trade shows still matter in a digital-first world
  • EmeraldX’s role in connecting disciplines
  • Integrators as experience partners, not installers
  • Residential and commercial technology overlap
  • Education, advocacy, and storytelling as industry drivers
  • The future of collaboration between designers and technologists

Part Two: Joe Piccirilli – Engineering Resilience

  • Early career and the founding of Sound Advice
  • Lessons from entrepreneurship and distribution
  • Discovering the real problem: power quality
  • The engineering logic behind Rosewater Energy
  • Panel-level energy management and backup systems
  • Designing for medical, safety, and critical-use environments
  • The role of resilience in future home design
  • Why engineering thinking matters more than ever

Dan Farrisi, Group Editor for EmeraldX, joins Convo By Design from CEDIA Expo 2025 to share insights on the convergence of design, technology, and integration. He discusses the role of trade shows in shaping industry collaboration, the unique challenges integrators face, and the growing overlap between residential and commercial applications. Farrisi also explores why storytelling, education, and advocacy are critical to the future of connected experiences.

Recorded live at CEDIA Expo 2025, this episode highlights how the integration industry is evolving beyond technology into holistic experience design. Dan Farrisi explains EmeraldX’s role in connecting professionals across disciplines, the importance of dialogue between designers and integrators, and how new applications—from smart homes to immersive environments—are redefining the industry.

  1. First Impressions at CEDIA 2025
    • Energy and innovation at the show floor.
    • Why CEDIA remains a barometer for industry health.
  1. Role of EmeraldX
    • How EmeraldX curates and amplifies industry conversations.
    • Trade shows as hubs for education, networking, and advocacy.
  1. Integration Beyond Tech
    • Moving from installer to outcome-driven partner.
    • Why integrators need to collaborate earlier in design projects.
  1. Residential + Commercial Crossovers
    • Lessons from commercial AV shaping residential expectations.
    • Case studies in immersive experiences and security applications.
  1. Challenges & Opportunities
    • Standards, interoperability, and client education.
    • The importance of storytelling in communicating value.
  1. Looking Ahead
    • The role of integrators in shaping future living spaces.
    • EmeraldX’s vision for connecting industries through shared dialogue.

Links & Resources

WestEdge Wednesday Part Five | 641 | Inspired by Nature: Exterior Spaces Built to Last

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The panel explored the intersection of natural and man-made materials in landscape design, highlighting the balance between aesthetic, sustainability, and functional concerns. Participants discussed how interior and landscape designers borrow nature to create cohesive environments, including outdoor “rooms” and hardscape features softened with plantings. Material selection — stone, metal, glass, composite decking, and synthetic turf — was debated, with attention to local sourcing, durability, environmental impact, and client expectations. The panel also emphasized the sensory experience of landscapes, touching on sight, sound, smell, and taste, and how design can evoke memory and emotion. Sustainability, fire safety, maintenance, and longevity were recurring themes, particularly in the adoption of synthetic materials that mimic natural ones while reducing environmental or upkeep costs.

  • Borrowed landscape: Using surrounding natural colors and textures to inform material choices in hardscape design.
  • Softening hardscape: Plantings and layered design to maintain depth without overwhelming the property.
  • Context-appropriate material selection: Stone, metal, glass, gravel, and concrete chosen according to environment, use, and climate.
  • Trend toward natural imperfection: Broken edges, less precision, biophilic design responding to a highly digital, precise world.
  • Sustainability tensions: Balancing natural and synthetic materials for longevity, cost, and environmental impact.
  • Synthetic decking and recycled composites: TimberTech and similar products for durability, low maintenance, and fire safety.
  • Artificial turf considerations: High-use areas, water savings, lifespan, recycling challenges.
  • Sensory-driven design: Sight, sound, smell, and taste incorporated into landscapes for holistic human experiences.
  • Childhood memory and emotional recall: Design that evokes personal sensory memory for users.
  • Fire and climate constraints: Materials must meet modern safety and insurance standards.

WestEdge Wednesday Part Four | 639 | Designing for Disaster: Intelligent Design for a Resilient Southern California

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Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.

The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the panel digs into both the physical and emotional layers of rebuilding.

Architect Richard Manion contextualizes the fires as a “perfect storm”—a wind-driven event functioning like a flamethrower—requiring a more holistic approach to resilient construction. Sarah Malek Barney highlights the risks of long-standing industry shortcuts in material selection and emphasizes the renewed value of fire-resistant, performance-proven products. Marcella Oliver outlines actionable guidance from USGBC California and the Net Zero Accelerator, underscoring vetted building strategies and digital-twin modeling as essential tools for community education.

Stacy Munich brings forward the human consequences: underinsurance, temporary housing, and the emotional weight of rebuilding while navigating uncertainty. She explores prefab/precision-built housing as a potential solution for families priced out of traditional custom rebuilding. Todd Paolillo expands on the challenge of unifying a large number of well-intentioned contributors across agencies, nonprofits, and design sectors—and why true leadership must emerge to align them.

Throughout the discussion, key themes emerge:

  • Holistic resilience (materials, landscape, climate risk, embers, structural vulnerabilities)
  • Community cohesion vs. community erosion
  • Education gaps for homeowners suddenly forced into complex architectural decisions
  • Economic realities shaping who can return and who is pushed out
  • Long rebuilding timelines and the risk of “enthusiasm fatigue,” as Adam Hunter notes
  • Avoiding both prefab monotony and hyper-luxury displacement in the Alphabet Streets

The panel collectively reinforces a core message: rebuilding isn’t simply architecture—it’s long-term community-making. And it requires every discipline to show up.

PARTICIPANTS & WEB LINKS

(Links provided to official homepages or primary professional sites)

Adam Hunter — Moderator
https://adamhunterinc.com

Richard Manion, Architect

Architecture for the 21st Century

Sarah Malek Barney – Band Design
https://www.bandd.com

Stacy Munich – Stacy Munich Interiors
https://www.stacymunichinteriors.com

Todd Paolillo – CCA Design Group
https://www.ccadesigngroup.com

Marcella Oliver – USGBC California
https://www.usgbc.org
(Net Zero Accelerator) https://netzeroaccelerator.org

I. Opening Context

  • Adam Hunter describes his own displacement in the Palisades fires
  • Acknowledgment of community members who lost homes and businesses

II. Materiality & Rebuilding After Fire

  • Shortcut culture in residential construction (Sarah)
  • Fire-resistant materials, embers, and construction techniques (Richard)
  • The “flamethrower” dynamic of the 2025 event

III. Community-Scale Impacts

  • Rebuilding as a multi-block, multi-stakeholder challenge (Marcella)
  • Community cohesion among displaced residents (Stacy)
  • Education gaps for homeowners suddenly navigating design/architectural choices

IV. Leadership & Coordination

  • Who should be leading discussions?
  • The role of USGBC California and the Net Zero Accelerator (Marcella)
  • Design community mobilization & town halls (Todd)

V. Economics, Insurance & Rebuilding Pathways

  • Underinsurance and cost prohibitions (Stacy)
  • Prefab/precision-built options
  • Avoiding both tract-home rebuilding and ultra-luxury exclusivity (Richard, Adam)

VI. Visualization & Future Planning

  • Digital twins for community workshops
  • Landscape resilience
  • Neighborhood-scale guidelines

VII. Psychological & Long-Term Impacts

  • Rebuilding fatigue
  • Multi-year rebuilding timeline (10+ years)
  • Keeping optimism and community support alive (Adam)

Translating Design in a Chaotic Market, A Shifting Landscape in Focus 2026 | 637 | Forces Shaping the Industry

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This program explores the collision of tariffs, sustainability, design business acumen and shifting client expectations, offering a roadmap for navigating the volatility of the 2026 design landscape. Recorded live at Design Hardware in Los Angeles, I gathered a panel of industry leaders to dissect the economic and social forces shaping interior design as we head into 2026. Featuring Eva Hughes (Black House Beige), Shelly Sandoval (The Lauzon Collective), Rachel Grachowski (RHG Architecture), and Priya Vij (Hapny Home), the conversation confronts the “chaos” of the current market—from tariff-induced supply chain disruptions to the critical shortage of skilled labor.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

The discussion pivots from the technical challenges of “designing for disaster” and uninsurability to the creative opportunities found in circular economies and intentional sourcing. The panelists argue for a shift away from “fast fashion” interiors toward a “friendliness” of durability, prioritizing materials that pass the “grandparent test” of longevity. Ultimately, the episode emphasizes that in a volatile market, the most valuable currencies are transparency, deep vendor relationships, and educating clients on the true cost of craftsmanship.

  • The “Friendliness” of Durability: A move toward “legacy” materials—like solid brass hardware and high-quality hardwood—that age gracefully and avoid the landfill, countering the disposable nature of current trends.
  • Supply Chain as Design Driver: How tariffs and stock volatility are forcing firms to adopt “high-low” budgeting and pre-purchase models (buying and storing materials early) to protect projects from price surges.
  • Designing for Disaster: The reality of rebuilding in fire-prone zones (like Altadena and the Palisades) is driving a demand for non-toxic, fire-resistant materials and a “circular economy” approach where building products can return to the earth safely.
  • The Labor Crisis: A candid look at the “graying” of the trades; as master craftsmen retire without a new generation to replace them, the industry faces a loss of institutional knowledge and execution capability.
  • Intentionality Over “Modern”: The panel discusses abandoning vague buzzwords like “wellness” and “modern” in favor of deep-dive mood boarding and psychological profiling to align client expectations with reality.

Resources

Thank you, Eva, Rachel, Shelly and Priya for taking the time to share your thoughts. Thank you to my incredible partner sponsors; Pacific Sales Kitchen and Home, TimberTech and Best Buy. Their sponsorship of Convo By Design allows me to seek out sublime design, stories from beyond the work itself and showcase unique personalities chasing new ideas and changing the way we think about design and architecture.. And present it to you so please give them an opportunity on your next project.

Thank you for listening and sharing this journey of ours. 2026 marks thirteen years of constant publication of the podcast with over 700 interviews and three million downloads, streams, and listens.  Please keep those guest suggestions coming as well as thoughts about where you would like the show to record live. Convo By Design at Outlook and on Instagram, Convo X Design, with an “X”.

Thanks again for listening, until next time, be well, focused and driven so you can rise above the chaos. -CXD