Category Archives: Artificial Intelligence

Happy Holidays | 548 | A Message of Reflection & Optimism

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Happy Holidays. Merry Christmas, Happy Kwanzaa, Happy Hanukkah. I hope 2024 was the best year ever for you and yours but pales in comparison to 2025. This was an interesting year, one of challenges for the design industry. But more importantly to me, because so many of the people behind design, my friends, family, people I care about, it’s even more important than ever to simply remind you that this was a good year and I know a lot of you are worried, concerned about what 2025 will bring for a number of reasons. Political, social and economic. I am a realistic optimist and I think we are headed into a fantastic year.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Two parts to that. A realist and an optimist. Those two ideas are not always compatible. There are going to be issues to overcome over the next few years, there is no doubt about that. But that doesn’t mean that you can’t only survive, but thrive. Chaos and challenging times are when designers and architects thrive most, why? Because uncomfortable times create a need for better spaces. Think about it. Post Great Depression architecture included Art Moderne, PWA Moderne, WPA Rustic through the U.S. New Deal and this was a time for Modernism to thrive creating a whole new design industry. WWII created the Mid-Century Modern movement and mew approaches to living. The Atomic Age ushered in a new approach to personal safety through residential bomb shelters. new products and materials. A new approach to power consumption with a focus on electrification and modern technologies within the home. It’s almost as if the greater the chaos, the greater the opportunity for those who craft , design and create safe spaces. Think about that.

Changes to the design industry are coming:

AI – We’ve been talking about artificial intelligence on the show since late 2022. It’s no longer coming. It’s here. And to those with whom I have spoken asking if they are going to lose their job to AI, I will tell you what I tell them. Probably not. AI can’t do your job. You’re going to lose you jobs to the designer who knows how to use AI. It’s not about prompts, high capacity CPU’s or the ideation a computer can do that you can’t. It’s the tasks and roles AI can play within your design firm that will make all the difference. If you are still bound by past methods of doing the work, better educated designers will have more time to pursue projects, deliver proposals and create faster project completions. It’s not just talent anymore, but the speed at which you can deliver on each milestone of the project. We all need to be lifelong learners and increase the speed at which we work. That, and using AI to stay on top of the new ideas your clients will be asking for.

Dupes – The moment something unique is created, someone is working on ways to steal the idea. It sucks, but that’s the way it is. There is a break between budgetary constraints and creating a uniquely special space. Remember a few years ago, during the pandemic when storytelling was what clients wanted. Designers were perfectly suited to deliver on that. Now, clients want the economic pain to stop and shrinking budgets have led to a proliferation of dupes. It’s still not okay. Be original and clients will follow. Dupes are not the same as they original. While they may look similar, there is a reason why they are cheaper than the original and it usually has to do with the materials you don’t see but will certainly feel.

Originality and Authenticity – A strong design firm is such because they produce concepts that are unique. Fads and trends come and go, but originality is always in style. Originality comes in many forms and the reason the U.S. design and architecture community is so strong is due to that embrace of uniqueness and desire for authentic designs in residential, commercial, hospitality, education and industrial spaces. The killer of creativity, personal opinion, has been social medias affect on the creative endeavors. We have entered into a copy culture when everyone seems to be racing to come in second. Let someone else take the shots for being first and then come in behind them with a modified version of the same thing. Social media created that and it sucks the originality out of any creative endeavor. Let 2025 be the year of experimental design, original thought and a sense of aspirational ideals. I don’t just direct this at the designers, shelter media needs to do better. This obsession with celebrity and celebrity designer is slowly choking the joy out of our industry. I cannot tell you how many publicists I have spoken to who tell me that they are having trouble getting coverage for their clients who are doing amazing work for non-celebs. I think the trade pubs have it hard, I really do. They lost a ton of subs during the pandemic. Many have fired or laid off the majority of their contributors, many released the higher priced (quality) contributors for less experienced writers and paper/ distribution costs have increased. I get it. But you simply can’t expect to charge more for an inferior product at a time when everyone is paying more for everything. But, you can charge more for a better product! That is what designers do and what the trade pubs should do as well.

Stronger Together – That’s all on this subject. We are stronger together. If we strengthen our industry bonds, we can do better work in a more collaborative environment. Increase your industry relationships. Like these…

Yes, these are partner sponsors of mine and I am incredibly proud to be working with ThermaSol, Design Hardware, TimberTech, Pacific Sales and Monogram. These partnerships are so important for so many reasons. I can tell you that I have done my research on each and I am proud to be working with them. If you want to know why aside from what you hear on the show, email me and I will share my experiences with each.

2025 is going to be a chaotic year, that is how it’s shaping up. But that can be great news for our industry, and I believe it will be. My mission is to bring you the latest in remarkable stories about wonderful creatives. To share the latest industry news and happenings either from there or speaking with those experiencing it first hand. You will also be hearing from a new slate of Convo By Design Icon Registry Inductees and the limited WestEdge Wednesday panel series starting in January with all of the panels and programs from the show’s main stage in their entirety.

As we reflect on 2024, take some time to enjoy a breather with family and friends. That is what is truly important. There are some additional happenings for me and Convo By Design next year. We will surpass episode 600 in 2025, I will be speaking at KBIS, and Convo By Design will be opening a boutique, multi-line rep firm giving designers an opportunity to engage directly with select brands and unique products to specify for their truly special projects.

It all comes down to being thankful, optimistic and curious. I’m thankful for you. Listening to the show and sharing it with your friends, family and colleagues. I’m thankful for my partner sponsors ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. Optimistic about the year to come and experiencing it first hand, in real time. Curious and on the endless pursuit for the stories, brands and products behind sublime design. Please keep those show and guest suggestion emails coming, Convo By Design at Outlook dot com and on Instagram @ConvoXDesign with an “X”. Until next year, be well and take today first. -CXD

Spotlight on Design feat. Jaime Rummerfield and Marcos Santa Ana 539 | LIVE from Design Hardware in Los Angeles

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I’m josh Cooperman and this is Convo By Design with a sampling from the Summer edition of the Designer Showcase event at Design Hardware. Every Season, we invite some of the most talented creatives from across the Southland and the U.S. to participate in strategic conversations, interviews, product launches and panel conversations. This is part of Design Hardware’s commitment to the design community. And we’ve got a sampling from that event.

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

This episode of the show features two very talented and very different creatives. The first is Jaime Rummerfield who you have heard before on the podcast. Jaime is an old friend and a crazy-talented designer. You have heard her before, usually with Ron Woodson, but things change and Jaime has gone out on her own. What’s that like? You’re going to find out. Then, you will hear from Marcos Santa Ana of Alloi. Marcos is an architect and general contractor with a very unique perspective on the work and art that is architecture. And you are going to hear all about it.

Thank you Jaime and Marcos. By the way, if you are listening to this on the day we published, November 12th, you still have time to see both of these amazing designers as well as dozens more at the WestEdge Design Fair, November 14th through the 16th at Barker Hangar in Santa Monica. Here is a link to get tickets to the show and see all of the incredible programming produced by Convo By Design. 

https://www.grsreg.com/westedge24/exhPass?exh=cxd

Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.

Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD

Moments of Joy. Design Makes That Happen | 534 | Laura Tribbett, Outline Interiors

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I’m Josh Cooperman and this is Convo By Design. Today, we’re speaking with Laura Tribbett of Outline Interiors. I have long held the belief that design is a right, not a privilege. You might disagree, but let me explain why and after you hear my conversation with Laura, you might be on board. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Good design is a right, not a privilege. Good design affects all of us, makes communities stronger and it makes for a well lived life. I think many if not most people have no idea what good design is because most people are so heavily influenced by social media and because social media, actually media in general is so heavily influenced by likes, loves and emojis of those who don’t possess an educational background nor expertise on the subject. Anyone can look at an image on Instagram and love it enough to post a fire emoji. Nothing wrong with that but let’s not confuse that with an understanding of how that design might function or how it works with other spaces in the dwelling or how those who live there will use the space. It’s just a picture, they like it. Fine. But it’s really interesting how when enough people like something, it influence others to believe that it is exceptional. It might be, but there is nothing in the posting of an image to support that. Sometimes, this leads to fame for wildly popular designers regardless of whether or not their designs are good. And the measurement for that is how the client is affected by that work. There is a quote from Arthur Conan Doyle’s, The Hound of the Baskervilles in which Sherlock Holmes says, “I know what is good when I see it.”

In this particular case, Holmes is reacting to a portrait. Purely subjective. At the same time, what separates good design form bad? I would say that when you have a trained professional, doing what they have been trained to do on your behalf and influenced by your desires, the results have a good chance of hitting the mark. Why am I telling you this? Because smart, well trained and talented designers understand their roles and can see beyond first level obstacles.

Laura talks about infusing “moments of joy” into every project and that is one of the reasons I enjoy her work ad enjoyed our chat as much as I did. It’s also why I think you are going to love it. 

Thank you, Laura for taking the time to share your story. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.  Until the next episode, be well and take today first. – CXD

People & Publicity, Insights from the Summer Day of Design | 531 | Brian Pinkett and Erik Perez

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I’m Josh Cooperman and this is Convo By Design with an episode about two sides of this industry that are rarely talked about. Two voices you rarely hear from, except here, of course. These two amazing individuals met me at Design Hardware for our Summer Day of Design event. Something important about the following episode right from the start, and this is not exclusive to the business of design. We’re talking about building teams and promoting your talent. These concepts are universally important and often neglected. But not here, not today.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

I have a tendency to repeat stories on occasion. No really, it’s true. And, if you have been listening to the show for any amount of time, you have probably picked up on this. I lean in on the things that have made an impact on me and how those things have affected my life and work. So, I tell you now, as I have told you before, I am not interested in doing a show about the business of design. Over the past 8 or 9 years, the business of design has gotten far more competitive. Partly due to the influx of new designers that enter the industry after every societal meltdown, be it a financial crisis like 08/09 or COVID. The same thing used to happen in my broadcast days. In that case, so many new people would be hired only to be fired at the end of each year and those people would go off and start their own advertising agency. In the design business, Many designers who don’t really make it as designers have found a niche business consulting designers on how to run their design businesses. I cannot tell you how many emails I receive from design business consultants who want to come on the show and there is a reason you don’t hear them on the show. I think if you want to learn something, it shouldn’t be from someone who couldn’t do it themselves but from someone who has exceeded in that particular area. Before I get angry emails, I’m not suggesting they are all bad or unhelpful, some are, I’m sure. But when I share the stories behind individuals with you, there is a reason for that.  Today, you are going to hear from Brian Pinkett, Principle Architect with Landry Design Group and Erik Perez, Founder and Principle of Hello PR. I have known both of these men for many years and I have seen them in action and for those reasons I am thrilled to share this episode with you. 

This episode was recorded live from Design Hardware in Los Angeles, but you know this because they are also long time sponsor partners of Convo By Design. I host a Day of Design for each season and this was from our July, summer session. These sessions are full days of recordings, panel conversations and product showcases designed specifically for busy designers to elevate their game through exposure, networking and education.

First up, you are going to hear from Brian Pinkett about training, teaching and mentoring talent and how to build a culture. Next, you will hear from Erik Perez about getting the most exposure for the work you do and how to leverage that into new business. And you’ll hear everything, right after this.

Thank you, Brian and Erik, love what you do and I’m thankful for your friendship and collaboration. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.  Until the next episode, be well and take today first. -Convo By Design

Brigette Romanek | 520 | Our July 2024 Design Icon Registry Inductee

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I’m Josh Cooperman and this is the July 2024 installment of the Convo By Design Icon Registry featuring another absolutely incredible creative who graced the show with her presence. This designer is a multi-faceted creative who seamlessly weaves music, art and drama into and through her work with grace and style. This months inductee is the incomparable, Brigette Romanek.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

I met Brigette in a very special place on a very special day. We met at the Soho Home showroom in West Hollywood the afternoon before the Convo By Design 10th anniversary celebration. I was already super excited, nervous about the event and when I sat with Brigette, all of that went away for an hour. We had this super chill, highly elevated conversation about inspiration, influence and creativity. I imagine that is how her clients feel when they first sit down with her. A tranquil ease and that allowed me to do some really great work. And I am going to play that conversation for you as we celebrate together the induction of Brigette Romanek into the Convo By Design Icon Registry for July, 2024.

Thank you, Brigette for making this world a more beautiful and dramatic place than you found it. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD

Restrained Drama and Unchained Talent , An Instant Classic | 519 | Adam Hunter

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I’m Josh Cooperman and this is Convo By Design with an episode featuring a spectacular creative, Adam Hunter and I am going to call the following episode an instant classic. I don’t do that often, and you are going to hear why.

Adam and I first met years ago at an industry function in LA. I have followed his career and it really is incredible to see what he has done with his firm. He has built an amazing firm upon spectacular design and an affinity for drama going back to his previous career in theater. We talk about this and a number of other things that correspond to the work he has done which, per usual for the show, we explore and evaluate online and if you wish to follow along as we do, which I highly encourage because it is both fun and fascinating to see the work as we describes. It’s an insiders look at design. www.adamhunter.com 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

When evaluating the work of a creative like Adam Hunter, it’s enlightening to understand that Adam built a successful career in theater prior to coming into design. That experience can be seen in the narrative that the design tells. It’s a form of storytelling. Both from an understanding of whom he is designing the space and the lives those who inhabit the space wish to live. I have had a number of wonderful conversations over the years with professional set decorators and its truly amazing to hear how they process a written script and then dress a set to provide details of the character that neither the actors nor the script itself cold explain. It provides nuance and context. A performer like Adam both understands this and has been trained to both ideate and execute on the concept which, when done right, tells the story of the characters and defines who the are by how they live.

Thank you, Adam. I loved our conversation and I am so appreciative to you for taking the time to share. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.  Until the next episode, be well and take today first. -CXD

Rise of the Machines, Design Practices & Artificial Intelligence | 518 | Rachel Joy Victor & Joshua A Dawson

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I’m Josh Cooperman and this is Convo By Design with a follow up conversation. Last November, I sat with Joshua Dawson, film director,  and Rachel Joy Victor, designer, strategist and world-builder. This is a followup to a detailed conversation about artificial intelligence and the rapidly developing uses. And it’s not that scary.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Scary is relative right? Some might be afraid of the machines taking over the world while other might fear a deep fake of themselves more. Regardless, fear isn’t going to slow this tidal wave of machine learning. What can affect it is education, standards and practical application of this new technology to accomplish much needing attention with a pulled focus on the design industry. Issues like; data management, human adaptation to new tech, credit and attribution issues in media, protection of intellectual property, workforce, economy, business growth an activism. This is a complex topic and complex issues require complex solutions. That is why we are continuing to have these conversations. like this one, recorded in April 2024.

Thank you Joshua and Rachel. This was our second conversation and each time we talk, these issues seem a bit more manageable. Funny how that works. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvXdesign, with an “x”. Until the next episode, be well and take today first. -CXD