Tag Archives: Laurie Haefele

The Business of Kitchen Design Mastery | 303 | Exploring Experiential Kitchen Design



The kitchen is the heart of the home, always has been and you already know this. But this conversation features Julia Wong, Laurie Haefele and Shirry Dolgin, Barry Bredvik, and Kristi Nelson explores new directions and ideas about kitchen design. These three amazing designers come from different backgrounds but all have mastered interior design and truly understand the form and function of kitchen design. You are going to hear a high-level conversation that covers technology, layout, and specifically the use of space articulated into actionable methods for kitchen design.

Susan McFadden of California Homes Magazine moderated this panel. What you are going to find is how this conversation zigs and zags through so many topics but the through lines provide some remarkable ideas for crafting the perfect space for every home.

This panel is introduced by Megan Reilly, co-founder of WestEdge Design Fair, the fall home of Convo By Design in Santa Monica California.  

What a great chat. Thank you Susan McFadden for moderating, California Homes Magazine for your support. Thank you, Julia, Shirry, Laurie, Kristi, and Barry for your time and masterful contributions. Thank you Megan and Troy for your partnership. Thank you Walker Zanger for your continued support of the podcast.  And, thank you for listening, subscribing, and downloading every episode of Convo By Design. I miss you. I miss seeing you at WestEdge and all the other design fairs and festivals we missed in 2020. But we will meet again in 2021. And until we do, be well and keep creating.


What Every Interior Design Trade Professional Needs to Know | 247 | The Design Influencer Group



In 2019 I started the Design Influencer and Innovation Group. This is a series of trade only events at Southern California. This gathering was held at the Ornare showroom on Beverly Blvd in West Hollywood.

First up is Rozita Nazarian with the benefits and challenges of design showcase houses. 

Gary Gibson is unique in that he is a designer with his own showroom so he has to be cognizant of what other designers really want as well. Gary also talks about industry events and the challenges of  expanding into new categories.

Leslie Shapiro Joyal has a unique view on the up cropping of designer workrooms allowing for creators to settle in a space that allows them to craft their own product. She talks about her workroom, her showroom and how she uses this experience to, in turn provide that experience to other designers. She describes it as a “circle in which the ecosystem thrives.” This is Leslie Shapiro Joyal.

Josh Borris with Core Development Group addresses the fundamental issue. How can the industry help busy design and architecture professionals. How can companies provide marketing and sales materials to help you along the way. Josh hits some really interesting points.

Longtime friend of the show, architect Takashi Yanai. Takashi opened the firm’s San Francisco office. He talks a bit about opening new territories. This is critical for design and architecture firms.

Julia Wong talks about design shows and the importance of support for design professionals.

Aaron B. Duke shares his thoughts about something that comes up all the time…. The pivot. What happens when you figure out that you need to change the carrier direction to accommodate for live direction? You don’t hear many talk about it in raw, honest terms.

Back to the issue of trade shows and inspiration, Nicolette Akiko from Studio Akiko has some strong opinions. I have had the pleasure of working with Nicolette and I value her perspective on establishing a local base for the firm and expanding outward, I think you will too.

Laurie Haefele, she is clear on what she needs and wants from the industry. Hey, design trade shows, manufacturers and showrooms… Do you want to know what design pros want from you…. here you go.

Wrapping this up is an outsider, for very good reason. Alex Abramian is a freelance journalist who has covered the design and architecture industry for quite some time. This is where trade editorial and design trade meet. And sometimes that meeting is a violent collision. Want a smooth transition? Listen to this from journalist, Alex Abramian.

That’s a wrap on this episode of Convo By Design featuring the Design Influencer and Innovator group. A collection of Southern California’s best and brightest in design and architecture. Thank you Rozita, Gary, Laurie, Julia, Josh, Aaron, Takashi, Nicolette and Alex. Thank you Cynthia and the Ornare showroom staff for making us feel so at home in your amazing space. Thank you Snyder Diamond, Vondom, SubZero, Wolf and Cove for your generous support and most of all, thank you for listening, downloading each episode, rating the podcast on iTunes and engaging in social media. You are the absolute best and I truly appreciate you. 

That is a wrap on this episode of Convo By Design and until next week, keep creating.