California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.
Show Topics:
Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design.
California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding.
Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art.
From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration.
Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership.
Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement.
The California Look: Organic, sustainable, and casual-luxury living as an enduring influence.
Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin.
Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals.
The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue..
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
I had the opportunity to sit with down with Nick McWhirter or SHM Architects to explore the nuances of transitional design, the delicate dance between modern and traditional elements, and the intentionality behind every architectural choice. From furniture-driven layouts to aspirational lighting strategies, Nick shares the thought process, research, and we discuss philosophy that transform houses into harmonious, living machines. Listeners will gain insight into how design, balance, and playfulness converge to create both beauty and functionality in contemporary residential architecture.
LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.
What makes a home truly exceptional isn’t just the materials or the finishes—it’s the careful orchestration of space, light, and style. In this episode, Nick breaks down his approach to transitional design, revealing how subtle choices like shutter placement, dormer adjustments, or color balance can shift a home’s aesthetic from modern to traditional. The conversation spans everything from lighting plans and hidden technology to furniture-first design principles and the philosophy behind architecture as a living, breathing machine.Of course, that idea comes from Le Corbusier and his thoughts on this very subject.We also discuss the role of photography, the tension between realism and aspirational imagery, and the evolving vernacular of form and function in modern homes. This episode is a masterclass in thoughtful, intentional, and style-agnostic design.
Topics and Ideas
Introduction & Context
Welcome and setup: Exploring transitional design
Nick’s philosophy: Style agnostic but deeply researched
Transitional Design: Modern vs. Traditional
Subtle moves: Shutters, dormers, cut stone, and symmetry
Playfulness in design: How small details create balance
Color palette: Black-and-white schemes as intentional high-contrast statements
Experimentation and editing: Knowing when less is more
Lighting as a Core Component
Invisible vs. visible fixtures: Philosophy of recessed lighting
Lighting as both function and art
Integration with technology: Wi-Fi, AV, and smart home systems
Photography, Aspirational Design & Reality
Balancing reality and idealized imagery in marketing
Photoshop as a tool to highlight design intent
How photography conveys quality of light, space, and atmosphere
Form Follows Function & Architectural Philosophy
Homes as “machines for living”
The role of beauty and human experience in architecture
Historical perspective: Corbusier, Frank Lloyd Wright, and modern vernacular
Outdoor Spaces & Technology Integration
Creative solutions: Two TVs on a patio
LED walls and emerging tech as part of design storytelling
Closing Thoughts & Personal Insights
The freedom in design: Few right or wrong answers
Nick’s passion for music, smoked meats, and lifestyle influence
Preview of future conversations and projects
Thank you, Nick for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
When I was growing up, radio was my solace. I loved it so much that I chose it for my career. I can remember being 10 years old with my transistor radio listening to 10Q and KHJ. Later, it was KLOS, KMET, KNAC and KROQ. The call letters were cool, the music and bands remain bookmarks in my life. I can pretty much tell you how old I was, where I was and what was going on by the songs. But my friends were the dj’s. Jeff Goner, Steve Downs, Bob Coburn, Rita Wilde, Dangerous Darren, Richard Blade, Rodney on the Rock. It was the people who told the stories about the music, the bands and what was happening behind the scenes. Many of us love design and architecture in the same way. And on that rare occasion when there is a combination of the two, well that’s special. And this months induction into the Convo By Design Icon Registry is one such individual. This person is truly special and I have had the good fortune to work with her on a number of occasions.
LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.
Frances Anderton describes herself, “I tell stories and distill ideas about design, architecture and the cityscape of Los Angeles through print, broadcast media, exhibitions and public events.” All true, and she has the street crew to back that up. What Frances didn’t mention is that she herself is part of the zeitgeist of Los Angeles. Nor would she, that would be weird. But one of the most wonderful things about Frances is her willingness to get into a topic and chop it up, refine it, reorganize it and play with it until she has boiled it’s very essence into something consumable by anyone who with a modicum of interest. That is special.
To celebrate Frances and her induction into the Convo By Design Icon Registry, I want to reshare her moderating a panel conversation that aired on Convo By Design in 2015. Frances was a fixture for the 2-years that the West Hollywood Design District produced a wonderful event called DIEM, which stands for design intersects everything made. The programs were curated by Mallory Roberts Morgan, another remarkable LA gem of an individual. You don’t know this, but you will in a minute… Mallory and Frances were huge influences on me as I launched the show in 2013 and for the first few years. Quite simply, I wanted to make people think and question the way they did. To tap into curiosity the way they did. To come up with really interesting angles like Mallory and rip the niceties away so we could really chop it up the way Frances did and does. This panel from 2015 featured, Stephan Simpkowitz, Carolina Miranda and Steven Goldberg. As you listen to this conversation, notice a few things. First, the topic they were discussing a decade ago has since fully matured and blossomed as LA became the global art destination it always wanted to be. Notice too how Frances leverages the talents and skills of her guests in such an effortless way. Quite simply, due to the very nature of this topic, it could have gone a very different way. This conversation is as relevant today as it was then. And Frances is a treasure.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy Company and best friend to designers and architects everywhere. The business has become more complicated and Pacific Sales reverses that, find out how by checking the links in the show notes.
So there you go, our newly inducted icon and a fantastic conversation from 2015. Thank you Frances, for all you do and all you have given back.Thank you to my partner sponsors, Design Hardware, TimberTech and Pacific Sales Kitchen and Home, a Best Buy company and friend to specifiers near and far. Thanks for listening to Convo By Design. I couldn’t do this without you, wouldn’t want to. I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. –Convo By Design
This episode of Convo By Design is scheduled for the week of July 8th, 2025. Intentionally so we can begin thinking about what’s coming. It’s hard to forget trauma, like what we saw in Pacific Palisades and Altadena earlier this year. But not impossible. Traditionally, “fire season” in California begins in August and ends around the end of October. Over the decades, there has been a creep into July, then June on the front end and then into November and December on the back end. Sadly, now, there is no longer a fire season, only an ongoing threat. Part of a recent California tour that started in the Bay Area and ended in Pasadena, I got an earful, and, because the mics are always on, so will you.In this special episode, you’re going to hear an extraordinary panel conversation in its entirety—one that explores the very real and immediate design challenges and opportunities facing architects, builders, designers, and manufacturers when creating residential projects in fire-prone areas. This conversation was recorded live and it’s one of the most practical, informative, and emotionally resonant discussions we’ve had about fire-resilient design. This was recorded live from Golden State Lumber in Concord, CA. It features amazing professionals from design, landscape design and architecture. We have industry insiders and those on the front lines, literally.
This episode features the full conversation in four parts and here are some important ideas to listen for:
Setting the Context—Urgency, Evolution, and Mindset Shifts
We open with a candid discussion about the evolving nature of wildfire—how modern firestorms are not the slow-moving ground fires of the past, but fast, intense, and unpredictable events that demand a complete rethinking of how homes are sited, designed, and built.
Listen for how the professionals on the panel are redefining “resilience”, not as a post-disaster reaction, but as a forward-thinking design responsibility.
There’s discussion about the emotional component—how clients are now asking for homes that not only reflect their aesthetic desires but also protect their families and investment.
You’ll hear the beginnings of a common theme: that collaboration across disciplines—architecture, landscape, materials, policy—is essential to progress.
Materials, Methods, and Design Strategy
This section dives into the specific building systems and material choices that can help defend a home against wildfire.
Pay close attention to the comparisons between wood vs. non-combustible materials, and the increasing use of metal roofs, cementitious siding, and Class A-rated assemblies.
There are valuable insights into decking, fencing, vents, and eaves—often overlooked but critical components in fire resistance.
The discussion touches on building codes and certifications, and how understanding these nuances can inform smarter material selection and design detailing.
Design Solutions in Action
This is where we get into real-world case studies. Panelists share examples of how they’ve adapted fire-resilient strategies in current projects and how clients are responding to new realities.
Listen for examples of reimagining exterior spaces—gravel moats, Mediterranean-inspired gardens, and drought-tolerant landscapes that are also fire-resistant.
There’s a growing theme of creative compromise—how to design beautiful homes that meet code, earn insurance, and still feel like home.
One of the strongest takeaways here is the growing influence of insurance companies as drivers of design decisions, often dictating what is and isn’t possible based on risk models.
Systems, Bureaucracy, and the Bigger Picture
The final section broadens the lens to policy, forest management, and societal responsibility.
You’ll hear passionate commentary on how municipal red tape and lack of funding are holding back fuel reduction and prevention efforts on public lands.
There’s a sharp critique of the conflicting policies surrounding water conservation versus the need to irrigate plants to keep them from becoming fire hazards.
Perhaps most striking is the discussion about emotional decision-making in real estate—how people choose to build in beautiful, risky places and the evolving responsibility of design professionals to help guide those decisions.
The panel ends with a moment of humor and honesty, reflecting on the risks of living in various climate zones, whether it’s fire, flood, tornado, or drought—and the universality of risk in a changing climate.
What you’re about to hear is the full conversation—raw, honest, and highly informative. It captures the crossroads where climate, design, policy, and personal responsibility meet. Whether you’re a designer, builder, municipal official, or homeowner, this discussion offers real, actionable insights into how we build safer, smarter, and more beautiful homes for a rapidly changing world.
That was the full conversation on designing and building for fire resilience—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Mary Ann, Amy, Caroline, Jay, Ian, Robby, John and Dustin. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, The AZEK Company and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.
Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.
Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design.
This is a complex issue and one that requires both deeper thought and immediate action.I want to thank every one of our expert guests for their insights, time, and passion.
Today, we learned:
How climate change and wildfire risk are reshaping architecture and landscape design;
What role new materials and building products play in safeguarding homes;
How to design beautiful, fire-conscious landscapes that meet strict new codes;
The ways insurance, regulations, and policy gaps are changing the game;
And why client education and holistic collaboration across disciplines is more important than ever.
Huge thanks, as always, to you for joining the conversation and to our sponsors for supporting these meaningful stories.
If you found this episode valuable, share it with a colleague and subscribe to make sure you don’t miss what’s next. We’ll continue bringing you the people, ideas, and innovations pushing the design world forward.
Until next time, stay curious, resilient, focused and rise above the chaos. – CXD
New product discovery is one of the most important tasks designers face today. The challenge of simply working with the brands you know is hard enough. Today, we’re diving into a new brand to you and color, chemistry, culture—a whole new approach to what goes on your walls. You are about to hear from Maya Crowne and Price Latimer,, the visionary duo behind Alkemis Paint, a brand attempting to redefine the paint industry through sustainability, style, and substance.
Launched in 2023 after over three years of rigorous R&D, Alkemis was born out of the pandemic with a mission: to eliminate toxic chemicals from our living spaces and replace them with mineral-based, eco-conscious, air-purifying alternatives. But this isn’t just about cleaner paint—it’s about redefining how we think about surfaces, health, and design.
With a background steeped in creativity and a love for reggae and dub influencing their bold palette, Maya and Price are creating more than color—they’re creating a movement. We’ll talk about the science behind their unique formula, the challenges of launching a purpose-driven product in a tough market, and why education, authenticity, and collaboration are core to their growth.
This is a story about design with depth, color with conscience, and paint that actually breathes. Let’s get into it, right after this.
Thank you Maya and Price. Alkemis Paint, and if you’re like me, you’re walking away from this conversation with a renewed sense of what’s possible in the world of design materials.
Alkemis isn’t just making paint—they’re making a statement. One rooted in health, sustainability, and the kind of creative authenticity that sticks with you. From CO₂-absorbing finishes to culturally inspired hues, they’re bringing an entirely new mindset to the surface of modern interiors.
If you’re a designer, architect, or even a homeowner thinking about your next project, consider what Alkemis is doing. It’s more than a product—it’s a philosophy. And in a world where every choice we make leaves a mark, it’s refreshing to find a brand that’s thinking far beyond the brush.
Thanks for listening to Convo By Design. Until next time—be well, I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. -CXD
Twenty-twenty-five will definitely go down as a chaotic year. But listen, I am not going to complain because it’s not productive. Productivity, very difficult to achieve in any field without the freedom of creativity. Creativity is suppressed when worry and doubt are present. I read an article in Psychology Today recently called, How Anxiety Harms Creativity (And What to Do About It). You can find a link in the show notes. The article draws a correlation between anxiety and creativity that outlines why and how fear, exhaustion and doubt can hinder creativity. And how creative types can struggle from this. As a creative who speaks to other creatives, and for you, as a creative listening, we are in the same headspace, think about that for a minute.
We are all alone, together in the pursuit of meaning, creative expression, love and satisfaction. If you are in constant state of chaos and worry, how can you do your best work. We can’t. Think about Convo By Design as a respite from the external chaos and a place to reconnect with others who are likeminded and in pursuit of the same things you are. And in that effort, today, you are going to hear from Dan D’Agostino, founder and principle architect at Plan Architecture. Dan and I talk about creative freedom and we go into the work they are producing at Plan Architecture. We go into it and one of the things I find so interesting about Dan and his firm is that the work is complex and covers multiple styles and influences. From traditional to modern and much in between.
In addition to external factors complicating the creative process, often, creative types will become fixated on signature style and often, it’s not intentional. It just happens. Creative flexibility is a gift and one you will hear Dan and I explore along with a number of other topics. All in an effort to inspire you, spur creative thought and get you out of your head for a little while. So, let’s get to it. Right after this.
Thank you, Dan. Enjoyed this immensely. Thank you to my incredible partner sponsors, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. Thank you for listening, subscribing to the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed.
Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
How’s your weeK? If its anything like every week of 2025 so far, you are probably exhausted from all of the chaos in the world and the industry. But for the next hour or so, take a break and listen to someone who I am absolutely sure will calm you and help get you focused for what’s next. This is the Convo By Design Icon Registry for May 2025 featuring a remarkable creative who has appeared on the show not once, but twice.During her first appearance in February 2019, here is what I had to say about this months inductee, Joan Behnke…
“Joan Behnke founded her namesake design studio in 1999. Since then, she has been trailblazing a path studded with interior design gems from LA to DC. Joan views interior design as a fine art and an exercise in self-expression. It’s both intimate and created for the world to see based on the unique personality of its inhabitant.
I met Joan at her studio and we sat for quite a while. She is in a really good place. The firm has enjoyed international recognition and while that is important, she has built her firm on her own ideas of what makes the work, good and worthy. I enjoyed my time with Joan, she is soft spoken but her words have tremendous impact and she is fierce in her ideas about design and the personal nature by which she connects it to her clients. We talked about exquisite craftsmanship and lasting beauty, both of which are key elements to her design philosophy. This is Joan Behnke.”
I vividly remember sitting with Joan in the conference room of her studio. Joan is soft spoken, disarming and intentional. I read a quote from her years prior in an article from Forbes that resonated with me then and has stayed with me some six years after our first meeting. The quote was, “ I don’t want my clients to just own a personalized piece for their home; I want them to experience it.” This could mean a chandelier, work of art, furnishings but it stems form a broader philosophy that the home itself is to be experienced as a part of their lives and not simply a box one lives in regardless of how expensive or lavish that box might be. That quote in Forbes was from 2013, a full 7 years before the pandemic and an instant rush to find experiential fulfillment in spaces. And it’s not meant for just the uber-wealthy. Joan’s philosophical approach to design can be applied to any budget, any style and any locale.
I think to explore her thoughts and ideas puts those in the industry in an interesting place, one that can lead to exploration of client needs and desires, removing the hype and finding the true essence of what the client needs. Then a talent like Joan can ignore the tariffs, the supply chain and use her exceptional skills to work with what she has available to her. I would love to see what Joan could create with nothing more that flea market finds, big box close-outs and garage sale treasures. I might have to put something like that together, but that is for another day. Today, we are celebrating Joan Behnke, our latest addition to the Convo By Design Icon Registry. And were doing it by looking back to my first conversation with Joan from 2019. Right after this from the presenting sponsor of the Convo By Design Icon Registry, Pacific Sales Kitchen and Home.
Congratulations Joan on your enshrinement into the Convo By Design Icon Registry and thank you for your calm reassurance and impeccable application of skill. Thank you for taking the time to speak with me and sharing your story. Thank you to my incredible partner sponsors; TimberTech, Design Hardware and to the Convo By Design Icon Registry presenting partner, Pacific Sales for your dedication to making our industry better, faster, stronger!
And thank you for listening to Convo By Design each week and sharing the show with your colleagues and friends who love sublime design. Until the next episode, be well, stay focused and rise above the chaos. -CXD
Part One – Pitch to Published: Best Practices and Strategies to Get Your Projects Published
Learn what the pros know about getting projects published and how professional photography, narrative creation and knowing your audience can set you apart. Learn how can brand partnerships help get your designs promotion and exposure to potential new clients as well as new branding and revenue generating opportunities.
This is a comprehensive conversation for design and publicity professions that details and outlines ways to get designers projects into the public media. Topics include;
Process (prep)
Strategy – Photography, story, client approvals, art clearances, etc.
The Pitch
Creative deliverables, photography, re-shoots, etc.
In a bygone time, we had celebrated architecture critics, historians and thought leaders like; Ada Louise Huxtable, Lewis Mumford, Jane Jacobs and Vincent Scully. These were gifted thought leaders with a willingness to share their views, good or bad, but never indifferent. They and others influenced the manner in which we looked critically at the shape and purpose of the spaces where we live work and play. Arch Daily wrote a piece in 2012 called The Architect Critic is Dead (just not for the reason you think). Is it. Is it, really?
I don’t think the architect critic is dead, it has changed. It’s like Syndrome’s quote from The Incredibles. That when everyone has superpowers, no-one will be a superhero. It’s this dilution of meaning through social media where everyone has an opinion and no hesitation about sharing it. Very little self-awareness and a platform, then everyone is a critic but without the critical thinking or communication skills to articulate their ideas effectively. Enda Donagher and I chop this idea up a Biot and he shares his experience in the business over the past 30-years plus. Enda and I talk about the business and his work.
Donagher’s firm addresses the architecture and interior design and his work is nuanced through a personalized approach and sensibly modern in look and feel. The ideas regarding the architect critic is relevant for a number of reasons, not the least of which is the opportunity to deconstruct the ideas that go into creating amazing work. If the work can be deconstructed, it provided a forum for critical thought to better our architecture and design. If we can apply critical thought, share ways to improve, then Syndrome was wrong. Everyone truly can be a super because everyones work is better and the level of expectation is raised. I enjoyed this conversation and I hope you do too. You’ll hear all about it, right after this.
Thank you, Enda. Loved our chat. Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
For the past 12 years, it has been a mission to bring you voices and stories of talent in design, architecture and the arts. There have been so many twists and turns over these past 12 years and many of you have been with me since the early days of the show. A few ideas that often come back to me when presenting these conversations. Two major themes are authenticity and suitability. Two words that you don’t hear often. The first being authenticity in design and the other, which you never hear, except here is suitability. Were going to drill down on both this week.
Today on the show, you are going to hear from Bailey Todd of White Cliff Studio. Bailey and her Midwest minded, Illinois based firm deals in authenticity in all her projects and we will dig in a bit. It’s the suitability idea that I have been focused on lately. For years, I have been non-plussed by the trades, magazines and social media prognosticators alike and this is the perfect way to draw the correlation between the influencer and the influential. The influencer will tell you just how great they are and because they know, here are the things with which you should surround yourself. Influentials on the other hand, this is experienced based knowledge shared with you by people who know because they have experience. I really enjoyed my conversation with Bailey and I think yo will too. She knows her industry, she understands her business and she is willing to chop it up and share. Love that. And, it’s coming up, right after this.
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and now that it has arrived in earnest, try to rise above the chaos. – CXD
