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Human-Centric Design in an AI World | 649 | Experiences from KBIS and Why True Value is Found in the Removal of Friction

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I have a confession to make. I’m exhausted. In the best possible way after a week in Orlando, Florida for the Kitchen & Bath Industry Show. I have so much to share with you today!

My journey started on the Monday before the show began for a travel day, sound check and confirming the final details form the show. In addition to hosting the KBIS Podcast Studio again this year, moderating a panel on the NEXT Stage and recording conversations for the show, I wanted to help you prepare for the show next February in Las Vegas.

But Josh, next February is like 11 months away. That’s true, but here’s a secret. Come a little closer, it’s just us. KBIS is the essential American kitchen and bath show, full stop. It’s about learning, seeing, connecting and putting all of the pieces together to understand how the American market is setting up for the next year and the trending ideas that have staying power for the next 5-10 years.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

You can listen to Convo By Design for the conversations with industry insiders. If I were a designer, I would. I believe that this show tells the stories that you should really know to get a feel for directionality of the industry. Specifiers are the plus of the industry and the ideas emanating from the show this year covered the technology revolution taking place from an AI perspective, but there’s more. The kitchen is in the midst of a wholesale change. And it’s exciting to see it happen in real time.

Learning was a key theme this year. If you were not at the show this year, you are behind the curve. I don’t say this to scare you, I tell you this so you make the time to get to the show next year. All three days and plan to see as much as you can. But, I wanted to share some of the key ideas from the show this year. For additional details, check the show notes.

Luxury is the measurable outcome of thoughtful design—where performance, longevity, and relevance align to support the way people actually live.

  • Luxury is the removal of friction from daily life.
  • Luxury is durability aligned with intent.
  • Luxury is design that continues to perform long after the purchase is forgotten.
  • Luxury is confidence—in function, longevity, and fit.
  • Luxury is not what you spend. It’s what you never have to rethink.

The Kitchen as the Primary Investment

  • The kitchen remains the #1 homeowner investment nationwide.
  • Homeowners are willing to exceed budget in the kitchen more than any other space.
  • The kitchen is the most public and social room in the home.
  • It represents identity: “I’m a cook,” “I entertain,” “I host.”
  • Food equals memory; appliances enable those memories.

The Expanding Kitchen Ecosystem

  • Kitchens are no longer singular spaces—they expand throughout the home.
  • Secondary kitchens (sculleries, prep kitchens, butler’s pantries) are rising.
  • Beverage centers, bars, and wine storage are increasingly common.
  • Coffee stations and en-suite kitchenettes are viewed as lifestyle enhancements.
  • Outdoor kitchens are now expected in many markets.
  • Refrigeration appears in bathrooms (skincare), offices, and guest suites.
  • Multigenerational living drives multi-kitchen design.
  • Post-COVID entertaining shifted bar culture into the home.

Value Has Replaced Price as the Primary Decision Driver

  • Consumers rarely regret investing more in appliances.
  • Longevity, performance, and service support define value.
  • Sustainability increasingly aligns with durability.

Human-Centric Design Is the New Standard

  • Appliances must be intuitive without relying on manuals.
  • UX consistency across appliances improves adoption.
  • Technology must solve real problems—not create new friction.

Appliances Are Expanding Beyond the Kitchen

  • Refrigeration, coffee systems, and specialty appliances now appear throughout the home.
  • Multi-kitchen and multi-generational design is driving specification complexity.
  • Flexibility and modular integration are essential.

Practical Innovation vs Feature Saturation

  • Most consumers use only a small percentage of available features.
  • Simplification improves usability, adoption, and satisfaction.
  • Innovation must solve real problems—not marketing problems.

Appliances as Infrastructure for Daily Life

  • Refrigerators open dozens of times daily, making ergonomic design critical.
  • Dishwashers, washers, and refrigeration now integrate into behavioral routines.
  • Appliances increasingly support lifestyle efficiency, not just task completion.

Quiet Luxury: The New Definition of Premium

Quiet luxury shifts focus from visual dominance to experiential excellence.

  • Appliances integrate seamlessly into architecture.
  • Minimal visual disruption supports design continuity.
  • Performance becomes more important than appearance.

Identity & Evolution in Design

    • Designers must periodically redefine themselves and their work to remain relevant.
    • Personal growth and evolving priorities shape professional identity and approach.

Burnout vs Ambition

    • Burnout is not a badge of honor; it results from overextension and emotional labor.
    • Ambition aligns energy with superpowers and opportunities, creating sustainable growth.
    • Setting boundaries is essential to differentiate productive ambition from harmful overwork.

Emotional Labor & Client Management

    • Design work involves managing client emotions, expectations, and second-guessing.
    • Designers act as liaisons between clients, contractors, and teams, absorbing invisible pressures.
    • Managing scope creep and change orders is a practical strategy to protect both energy and profitability.

Social Media & Comparison Culture

    • Social media can amplify unrealistic expectations and unhealthy competition.
    • Designers often feel compelled to accommodate clients’ desires, sometimes overextending themselves to maintain a positive perception.

These core themes coming out of the show this year tell a story that cannot be ignored. The thought process is changing. More human-centric at a time when technology seems to be taking over. Interesting times.

Shifting away from that, I want to share two conversations from the show.

Brandon Kirschner | Azzuro Living – Control the Process, Control the Outcome: Inside Azzurro Living’s Design Advantage

Brandon Kirshner of Azzurro Living explains how factory ownership, material innovation, and hands-on experimentation are redefining luxury outdoor furniture—and why relationships and resilience matter more than ever.

Recorded live at the Kitchen and Bath Industry Show in Orlando, this conversation with Brandon Kirshner, Partner and VP of Design at Azzurro Living, explores what it means to design, manufacture, and deliver luxury outdoor furniture with complete control over the process.

Kirshner shares how owning and operating their own production facility provides a rare advantage in a crowded marketplace. This vertical integration allows Azzurro Living to oversee every step—from raw material sourcing to fabrication—ensuring performance, durability, and design integrity in extreme climates.

The conversation also explores the realities of modern product manufacturing: navigating global instability, breaking through to specifiers in an oversaturated marketplace, and the renewed importance of in-person relationships. At its core, this is a story about design leadership, material obsession, and maintaining optimism in a rapidly shifting industry.

Vertical Integration Changes Everything

  • Full ownership of production facility ensures quality control
  • Ability to experiment directly with materials and fabrication
  • Eliminates reliance on third-party manufacturing limitations

Material Innovation Drives Luxury Performance

  • Products engineered for extreme heat and harsh winters
  • Hands-on experimentation with rope, wicker, and aluminum
  • Performance and longevity are core to brand value

Design as the Core Differentiator

  • Industrial design roots shape product philosophy
  • Focus on original forms rather than “me-too” furniture
  • Design enhances lifestyle, not just aesthetics

Relationships Still Drive Specification

  • Trade shows like High Point Market remain essential
  • Face-to-face interaction builds trust and long-term partnerships
  • Education through sales teams and specifier outreach is critical

Resilience and Optimism in a Volatile Industry

  • Navigating tariffs, supply chains, and global uncertainty
  • Maintaining a solution-oriented mindset
  • Viewing disruption as part of long-term growth

In luxury outdoor furniture, control isn’t just an operational advantage—it’s a creative one.

For Brandon Kirshner, Partner and VP of Design at Azzurro Living, ownership of the manufacturing process is the foundation of everything the company does. Unlike many competitors who rely on outsourced production, Azzurro Living operates its own factory, giving Kirshner and his team direct oversight of every detail, from raw materials to finished form.

This control allows for something rare in today’s manufacturing environment: true experimentation. Working directly with fabricators, Kirshner explores new weaving techniques, tests material durability, and refines structural details. The result is furniture engineered not just to look refined, but to perform in punishing environments—from desert heat exceeding 115 degrees to unpredictable seasonal extremes.

Kirshner’s path into furniture design began with industrial design studies, where exposure to iconic modernist designers revealed furniture as both functional object and artistic expression. That perspective continues to shape his work today, where innovation isn’t driven by trend cycles, but by material curiosity and structural integrity.

Launching Azzurro Living in 2020 presented immediate challenges, from supply chain disruption to economic uncertainty. Yet Kirshner views volatility as inevitable rather than exceptional. Experience has taught him that adaptability—not stability—is the constant in product manufacturing.

Equally important is maintaining strong relationships within the design community. Trade shows, in-person meetings, and direct engagement remain essential tools for connecting with specifiers and building trust.

In an increasingly crowded marketplace, Azzurro Living’s approach is clear: control the process, push material boundaries, and let design lead. The result is furniture that reflects not just luxury, but intention.

“Owning our factory gives us complete control—from raw material to finished product—and that changes everything.”

“Design is the reason people invest in luxury furniture. Performance just makes it last.”

“You can’t innovate from a distance. Being hands-on with materials is where real progress happens.”

“Trade shows and face-to-face interaction still matter because this industry runs on relationships.”

“No matter what challenges come—tariffs, supply chain, geopolitics—we’ll figure it out. That mindset is essential.”

This is Cathy Purple Cherry – Founding Principal | Purple Cherry, freshly installed in the Convo By Design Icon Registry, we caught up at KBIS for a fresh take.

Human-Centered Architecture, Resilience, and the Responsibility of Design

Cathy Purple Cherry reflects on architecture as a lifelong act of care—supporting people through turbulence, embracing multigenerational living, rejecting trend culture, and using design as a tool for healing, connection, and growth.

Recorded live at the Kitchen and Bath Industry Show, this conversation with Cathy Purple Cherry of Purple Cherry Architects explores architecture not as a moment of visual impact, but as a lifelong framework for human support.

Purple Cherry shares her philosophy that architecture must evolve alongside the people it serves, especially during times of societal turbulence and personal change. Her work is grounded in human-centered thinking, emotional durability, and the belief that design can create stability amid chaos.

The discussion moves beyond aesthetics into deeper territory—resilience shaped by hardship, the responsibility of creatives to provide clarity and options, and the importance of giving back. Purple Cherry also addresses the rise of multigenerational living, generational shifts in work culture, and the dangers of trend-driven design thinking.

At its core, this conversation reveals architecture as both a professional discipline and a personal calling—one rooted in empathy, long-term thinking, and service.

Architecture as Long-Term Support, Not Momentary Expression

  • Design must serve people across decades, not just visual moments
  • Architecture provides emotional stability during uncertain times
  • Human-centered design is becoming essential, not optional

Growth Through Challenge and Adversity

  • Personal and professional hardship builds resilience
  • Lessons learned shape better architects and stronger leaders
  • Teaching and mentoring are essential responsibilities

Multigenerational Living as a Cultural Shift

  • Economic and social changes are reshaping American housing
  • Families are staying connected longer
  • Architecture must adapt to evolving family dynamics

The Responsibility of Creatives in Times of Tension

  • Architects provide clarity and solutions amid chaos
  • Design can serve as a “relief valve” for societal stress
  • Creatives help people reimagine how they live

Rejecting Trend Culture in Favor of Lasting Design

  • Trend cycles are often superficial and misleading
  • True architecture transcends short-term aesthetic movements
  • Enduring design comes from purpose, not prediction

Giving Back as a Core Professional and Personal Value

  • Sharing knowledge strengthens the profession
  • Service to others creates deeper meaning in creative work
  • Design is both a gift and a responsibility

For Cathy Purple Cherry, architecture has never been about creating a moment. It’s about supporting a lifetime.

As founder of Purple Cherry Architects, with offices in Annapolis, Charlottesville, and New York City, Purple Cherry has built a practice grounded in the belief that design must evolve alongside the people it serves. Architecture, she explains, is not about solving for a single moment, but about creating environments that support human life over time.

That perspective feels especially relevant today. As social, economic, and cultural turbulence reshapes how people live and work, architecture has taken on a new role—not just as shelter, but as emotional infrastructure. Spaces must provide calm, clarity, and flexibility, particularly as multigenerational living becomes more common and families remain connected longer under one roof.

Purple Cherry rejects the idea that architecture should chase trends. While the industry often focuses on forecasting aesthetic movements, she believes true design transcends these cycles. Lasting architecture emerges from purpose, empathy, and a deep understanding of human behavior.

Her perspective is shaped not only by decades of professional experience, but by personal adversity. Hardship, she explains, builds resilience and strengthens one’s ability to serve others. That philosophy extends into her commitment to mentorship, service, and giving back—values she sees as inseparable from meaningful creative work.

For Purple Cherry, architecture is both discipline and calling. It is a lifelong process of learning, teaching, and refining. And in a world defined by rapid change, her message is clear: the most important role of design is not to impress, but to support the people who live within it.

“Architecture isn’t about solving for a moment. It’s about supporting people over time.”

“Through suffering, we become stronger—and that’s what allows us to better serve others.”

“Anything in the built environment that can calm us and organize our lives becomes essential.”

“Design should never be driven by trends. It should be driven by purpose and people.”

“The meaning of life is discovering your gifts. The purpose of life is sharing them.”

WestEdge Wednesday Part Seven | 645 | Kitchen rEvolution: Crafted, Curated Spaces Created for an Evolving Clientele

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Kitchen Revolution: Elevating Kitchens and Baths for Lifestyle, Wellness, and Technology. Designers and innovators discuss how kitchens and bathrooms have transformed into lifestyle-focused, wellness-oriented, and tech-savvy spaces, shaping the homes of today’s discerning clients. From pandemic-driven shifts to smart appliances, spa-like bathrooms, and open-concept living, this panel explores the evolving demands of homeowners and the strategies designers use to balance aesthetics, function, and innovation.

1. Introduction

  • Host Virzine Hovasapyan, Experience Director of Marketplace of Innovation for Pacific Sales, introduces the panel and sets the stage: kitchens and baths are no longer purely functional—they are deeply personal lifestyle environments.
  • Emphasis on the convergence of beauty, comfort, and smart technology to meet wellness-focused and tech-savvy client needs.

2. Panel Introductions

  • Karen Rideau, Kitchen Design Group: three decades of experience, expanding from kitchen and bath to full interior architecture.
  • Holly Hollenbeck, HSH Interiors: bi-coastal firm specializing in remodels and new builds, high focus on kitchen and bath.
  • Lori Hafele, Hafele Design: luxury cabinetry-focused design, hard surfaces specialist.
  • Pam Barthold, Poziom Designs: national remodels, holiday decor focus, wellness integration.

3. Pandemic and Post-Pandemic Shifts

  • Kitchens evolving into living spaces for family interaction and entertaining.
  • Movement from segmented to open-plan living; the kitchen is now the “heart of the home.”
  • Rise of furniture-like cabinetry and hidden storage to maintain aesthetic beauty.

4. Collaboration Between Designers and Showrooms

  • Importance of collaboration between designers, manufacturers, and showrooms.
  • Need for continuous education on appliance and technology innovations (steam ovens, microwaves/air fryers, modular units).
  • Designers as knowledge bridges for clients.

5. Wellness in Kitchen and Bath

  • Bathrooms now spa-like: steam showers, infrared saunas, cold plunges.
  • Kitchens adapting for wellness-conscious lifestyles: beverage centers, accessible hot water, herb gardens, indoor/outdoor cooking integration.
  • Efficiency for tech-savvy clients: proximity solutions, outdoor entertaining, smart layout adjustments.

6. Technology Integration

  • Challenges of over-technology vs. simplicity: balancing clients’ desire for tech with usability.
  • AI and digital inspiration may introduce non-buildable concepts; designers interpret and adapt.
  • Circuit breaker capacity and smart appliance integration considerations.
  • Strategies to educate clients and ensure the right technology fits their lifestyle.

7. Translating Client Dreams into Practical Design

  • Process includes space planning, 3D renderings, vendor collaboration, and creative problem-solving.
  • Importance of editing ideas to fit space and budget.
  • Budget discussions start early; expectations around pricing, lead times, and custom millwork.

8. Setting Expectations & Discovery

  • Use of robust client questionnaires to uncover lifestyle, wellness, and usage patterns.
  • Managing timelines, trades, and supply chain realities.
  • Addressing dual-client decision-making and educating clients on care and maintenance of appliances and materials.

9. Audience Q&A Highlights

  • Managing open-plan kitchens and sound/visual separation through back kitchens, secondary prep spaces, and innovative layouts.

10. Key Takeaways

  • Kitchens and bathrooms are now multifunctional lifestyle spaces, blending aesthetics, wellness, and technology.
  • Collaboration, client discovery, and education are critical for successful design.
  • Designers balance aspirational visions with practical realities to deliver functional, beautiful, and personalized homes.

Links / Resources:

  • Pacific Sales – West Coast leader in Kitchen, Bath, Outdoor, and Total Home solutions.
  • Kitchen Design Group – Caren Rideau
  • HSH Interiors – Holly Hollenbeck
  • Hafele Design – Laurie Hafele
  • Pazzam Designs – Pam Barthold

WestEdge Wednesday Part Four | 639 | Designing for Disaster: Intelligent Design for a Resilient Southern California

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Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.

The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the panel digs into both the physical and emotional layers of rebuilding.

Architect Richard Manion contextualizes the fires as a “perfect storm”—a wind-driven event functioning like a flamethrower—requiring a more holistic approach to resilient construction. Sarah Malek Barney highlights the risks of long-standing industry shortcuts in material selection and emphasizes the renewed value of fire-resistant, performance-proven products. Marcella Oliver outlines actionable guidance from USGBC California and the Net Zero Accelerator, underscoring vetted building strategies and digital-twin modeling as essential tools for community education.

Stacy Munich brings forward the human consequences: underinsurance, temporary housing, and the emotional weight of rebuilding while navigating uncertainty. She explores prefab/precision-built housing as a potential solution for families priced out of traditional custom rebuilding. Todd Paolillo expands on the challenge of unifying a large number of well-intentioned contributors across agencies, nonprofits, and design sectors—and why true leadership must emerge to align them.

Throughout the discussion, key themes emerge:

  • Holistic resilience (materials, landscape, climate risk, embers, structural vulnerabilities)
  • Community cohesion vs. community erosion
  • Education gaps for homeowners suddenly forced into complex architectural decisions
  • Economic realities shaping who can return and who is pushed out
  • Long rebuilding timelines and the risk of “enthusiasm fatigue,” as Adam Hunter notes
  • Avoiding both prefab monotony and hyper-luxury displacement in the Alphabet Streets

The panel collectively reinforces a core message: rebuilding isn’t simply architecture—it’s long-term community-making. And it requires every discipline to show up.

PARTICIPANTS & WEB LINKS

(Links provided to official homepages or primary professional sites)

Adam Hunter — Moderator
https://adamhunterinc.com

Richard Manion, Architect

Architecture for the 21st Century

Sarah Malek Barney – Band Design
https://www.bandd.com

Stacy Munich – Stacy Munich Interiors
https://www.stacymunichinteriors.com

Todd Paolillo – CCA Design Group
https://www.ccadesigngroup.com

Marcella Oliver – USGBC California
https://www.usgbc.org
(Net Zero Accelerator) https://netzeroaccelerator.org

I. Opening Context

  • Adam Hunter describes his own displacement in the Palisades fires
  • Acknowledgment of community members who lost homes and businesses

II. Materiality & Rebuilding After Fire

  • Shortcut culture in residential construction (Sarah)
  • Fire-resistant materials, embers, and construction techniques (Richard)
  • The “flamethrower” dynamic of the 2025 event

III. Community-Scale Impacts

  • Rebuilding as a multi-block, multi-stakeholder challenge (Marcella)
  • Community cohesion among displaced residents (Stacy)
  • Education gaps for homeowners suddenly navigating design/architectural choices

IV. Leadership & Coordination

  • Who should be leading discussions?
  • The role of USGBC California and the Net Zero Accelerator (Marcella)
  • Design community mobilization & town halls (Todd)

V. Economics, Insurance & Rebuilding Pathways

  • Underinsurance and cost prohibitions (Stacy)
  • Prefab/precision-built options
  • Avoiding both tract-home rebuilding and ultra-luxury exclusivity (Richard, Adam)

VI. Visualization & Future Planning

  • Digital twins for community workshops
  • Landscape resilience
  • Neighborhood-scale guidelines

VII. Psychological & Long-Term Impacts

  • Rebuilding fatigue
  • Multi-year rebuilding timeline (10+ years)
  • Keeping optimism and community support alive (Adam)

WestEdge Wednesday Part One | 631 | Home Again: How the Palisades is Reclaiming its Future

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Since areas of Los Angeles, entire communities burned to the ground in January, 2025, the world around us has jumped in with opinions on how to rebuild.  Moderated by: Allison Holdorff Polhill, LAUSDFeaturing: Reza Akef, Polaris Homes; Sue Kohl, Pacific Palisades Community Council; Ron Marome, Fleetwood Windows and Doors; Rob Jernigan, Clayco; May Sung, SUBU Design Architecture; and Matt Talley , AECOM I made a promise to those in attendance that I would do my homework and find resources, phone numbers, contacts… And I have. It’s voluminous but you will find many of these links in the show notes of this episode. I will also continue to dig and share my findings on Instagram so please follow along. Convo X Design and email me if you would like more information and resource contacts. Convo By Design at Outlook dot com. Key Agencies & Contacts for Rebuild / Recovery in Pacific Palisades 1. City of Los Angeles Los Angeles City Planning Palisades Rebuild & Recovery Team — Email: Planning.PalisadesRebuild@lacity.org City Planning+1 One‑Stop Rebuilding Center (city permit center): 1828 Sawtelle Blvd, Los Angeles, CA 90025 City Planning+1 Departments represented at the One‑Stop: LADBS (Building & Safety) City Planning Bureau of Engineering (BOE) City Planning StreetsLA / Urban Forestry City Planning LADWP (Water & Power) City Planning LADOT (Transportation) City Planning LAFD (Fire Department) City Planning LA Housing Department (LAHD) City Planning LA Sanitation and Environment (LASAN) City Planning Bureau of Contract Administration (BCA) City Planning SoCalGas (utility) City Planning Los Angeles Emergency Management Department For recovery inquiries: EmergencyUpdates@LACity.org L.A. Emergency Management Their 2025 Wildfire Recovery page includes resources for disaster‑rebuild. L.A. Emergency Management Mayor’s Office – Resilient Rebuild Advisory Committee Under Emergency Executive Order 5 (2025), a Resilient Rebuild Advisory Committee was established. Los Angeles Mayor’s Office 2. Los Angeles County (for areas in the County jurisdiction) LA County Recovers Main Recovery Website: recovery.lacounty.gov LA County Recovers Public Works Hotline (for rebuilding / debris): 844‑347‑3332 LA County Recovers+1 Fire Debris Removal Permit: call 888‑479‑7328 for fire debris removal help. LA County Recovers LA County Public Works – Building & Safety Contact for building, grading, and drainage issues: via their offices. LA County Public Works Geotechnical & Materials Engineering (soils, geology): (626) 458‑4925 LA County Public Works Fire Prevention (County Fire): LACoFD Headquarters (323) 890‑4132 LA County Public Works LA County Department of Regional Planning Zoning, planning, rebuilding permitting: (213) 974‑6411 LA County Public Works The “Road to Rebuilding” program provides one-on-one concierge appointments (Public Works / Planning / Fire / Public Health) for Palisades rebuilding. LA County Public Works LA County Environmental Health For septic system (onsite wastewater) approvals: contact the Onsite Wastewater Treatment System (OWTS) team via Public Health. LA County Public Works Water “Will‑Serve” letter (potable water) – Drinking Water Program: required for some rebuilds. LA County Public Works LA County Assessor’s Office For tax reassessment after fire damage (“Misfortune & Calamity”): call (213) 974‑8658. LA County Recovers State / Federal Agencies California Office of Emergency Services (Cal OES) As a major state-level emergency agency, they coordinate recovery resources. (Generic contact: via caloes.ca.gov) Gather ADU Federal Emergency Management Agency (FEMA) For disaster assistance (debris removal, housing, financial help): contact FEMA at 1-800-621-3362 for general assistance. Gather ADU U.S. Army Corps of Engineers (for debris removal specifically): their LA mission office is reachable; per FEMA, call center 213‑308‑8305. FEMA Recommended Approach / Strategy Start at the One‑Stop Rebuilding Center (LA City or County as applicable) — this gives you a “concierge” experience with multiple departments in one place. Follow up with direct department emails (e.g., Planning, Public Works) for specialized issues (soils, septic, fire‑safety). Use FEMA / CalOES early — get registered for federal/state disaster relief. Engage community‑based networks (ENLA, local recovery groups) — they often have the most up-to-date, local practical advice. Document everything — keep track of all contacts, permit numbers, and correspondence. Additional Information will be posted to the Convo By Design website. Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 https://www.convobydesign.com

Rising Above the Chaos: Lessons from 2025 for a Smarter 2026 | 629 | Happy, Prosperous and Health New Year

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Let me start with a disclaimer—this isn’t a political editorial. It’s a conversation about ideas. Lessons from business, design, culture, and philosophy that might help us grow—individually and collectively. And if you disagree, email me at ConvoByDesign@Outlook.com. I welcome the debate.

As this year closes, I’m feeling a mix of frustration and optimism. This moment feels chaotic—as does most of life lately—which is why I often end the show with, “rise above the chaos.” We can’t eliminate it, but we can manage what’s within our control. The Stoics told us that long ago: focus on what you can control, release what you can’t, act with virtue, and let obstacles sharpen resilience. This essay is about taking back even a small amount of control through the work we do and the spaces we shape.

The Problem with Trend-Driven Design

This year, phrases and hashtags flew faster than ever—Quiet Luxury, Brat Green, Fridgescaping, Millennial Grey. Much like the “big, beautiful bill” language we’ve all heard tossed around in political discourse, design’s buzzwords can distract from what actually matters. They generate attention, not meaning. They look good on social media, not necessarily in the lived experience of a home, workplace, or public square.

So instead of centering our design conversations around fleeting edits, let’s pivot toward the global innovations that are transforming the built world in ways that truly matter.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Real Innovation Worth Talking About

Across the globe, designers, architects, and researchers are developing ideas that transcend buzz. These are the concepts with longevity—the ones shaping smart, resilient, human-centered spaces:

  • Biophilic Design, rooted in the work of Edward O. Wilson, Erich Fromm, and Japanese shinrin-yoku, continues to reframe our relationship with nature.
  • Net-Zero Architecture, pioneered in Canada, Germany, and Australia, redefines building performance through projects like Seattle’s Bullitt Center and Colorado’s RMI Innovation Center.
  • Smart Homes and Invisible Tech, building on early Asian innovation, hiding circuitry and functionality behind seamless design powered by Apple, Google, and Amazon ecosystems.
  • Prefab and Modular Construction, originally exemplified by structures like the Crystal Palace and the Sydney Opera House, now reimagined by firms such as Plant Prefab.
  • Passive House Design, born in Germany but rapidly shaping U.S. projects in California, New York, and the Pacific Northwest.

And the list goes on:

  • Self-Healing Concrete by Hendrik Marius Jonkers
  • Guggenheim Abu Dhabi by Frank Gehry
  • Bët-bi Museum in Senegal by Mariam Issoufou
  • Powerhouse Parramatta in Australia
  • Pujiang Viewing Platform in China by MVRDV

Landscape and biophilic approaches—Wabi-Sabi gardening, edimental gardens, climate-adaptive landscapes, and indoor biophilia—are redefining how we engage with natural systems in daily life.

Even infrastructure has become a site of innovation:

  • CopenHill/Amager Bakke, Denmark’s waste-to-energy plant with a ski slope
  • Urban Sequoias by SOM—skyscrapers designed as carbon sinks
  • 3D-printed timber in Germany, Finland, and France

This is the work that deserves our attention—not the color of the week on TikTok.

Rethinking the Shelter Space

For years I described architecture as a language, design as a dialect, and landscape as the narrative. Mies van der Rohe famously introduced the concept of architecture as language. It caught on, and then the bandwagon effect took over. But today, the metaphor feels insufficient—especially for the shelter space, where people spend their lives, raise families, work, heal, and age.

The shelter space isn’t like a retail store or restaurant, where design is often intended for those who pass through briefly while the people who labor there navigate the leftover space. The shelter space must serve those who inhabit it deeply and continuously. And that shifts the conversation.

Design begins with the usual questions—purpose, function, users, goals, budget. But these questions don’t define design. They only outline it. There is no universal purpose of architecture or design, no single philosophy, no singular “right” answer. The shelter space varies as widely as the people living within it.

So instead of treating architecture and design as technical processes, we should approach them philosophically.

A Philosophical Framework for Design

Stoicism offers clarity:
Accept that budget overruns and changes will occur. Respect the expertise of the designer you hired. Invest in authenticity rather than dupes. Create environments that support health—clean air, clean water, noise reduction, resilience.

Utilitarianism reminds us that choices have consequences. If the design decisions you make are based on influencer content instead of expertise, the result is no surprise.

And now, a new framework is emerging that could transform our shared spaces entirely.

Sensorial Urbanism: Designing the City We Actually Feel

One of the most compelling movements emerging globally is Sensorial Urbanism—a shift from focusing on how the city looks to how it feels. It’s neuroscience, phenomenology, and inclusive design rolled into a multi-sensory toolkit.

Five Key Sensory Principles

  1. Soundscaping
    Water features masking traffic. Acoustic pavilions. Designed sound gardens.
    Paris’ Le Cylindre Sonore. Soundscape parks in Barcelona and Berlin.
  2. Smellscaping
    Native flowers, herbs, and aromatic trees restoring identity—especially critical after disasters like wildfires.
    Kate McLean’s smellwalks map a city’s olfactory signature.
  3. Tactile Design
    Materials that invite touch and respond to temperature—stone, wood, water—connecting inhabitants to place.
  4. Visual Quietness
    Reducing signage and visual clutter, as seen in Drachten, Netherlands, creates calmer, more intuitive environments.
  5. Multisensory Inclusivity
    Design that accommodates neurodiversity, PTSD, aging, and accessibility through tactile paving, sound buffers, and scent markers.

Why It Matters

Because cities didn’t always feel this overwhelming.
Because design wasn’t always rushed.
Because quality of life shouldn’t be compromised for aesthetics.

Sensorial Urbanism reconnects us with spaces that are restorative, intuitive, and emotionally resonant. A city is not just a picture—it is an experience.

The Takeaway for 2026

Rising Above the Chaos: Lessons from 2025 for a Smarter 2026

HED (3-sentence summary):

As 2025 closes, the design and architecture world has experienced unprecedented chaos and rapid trend cycles. In this episode, Soundman reflects on lessons from business, culture, and global innovation, emphasizing resilience, purposeful design, and human-centered spaces. From Stoic philosophy to sensorial urbanism, this conversation offers guidance for navigating the next year with clarity and intentionality.

DEK (Expanded description):

Twenty twenty-five tested the design industry’s patience, creativity, and adaptability. In this reflective episode, we explore the pitfalls of trend-driven design, the enduring value of service, and the innovations shaping architecture globally — from net-zero buildings to multisensory urbanism. With examples ranging from TimberTech decking to Pacific Sales’ trade programs, we examine how designers can reclaim control, prioritize meaningful work, and create spaces that heal, inspire, and endure. A philosophical lens, practical insights, and actionable guidance make this a must-listen for professionals and enthusiasts alike.

Outline of Show Topics:

  1. Introduction & Context
    • Reflection on the chaotic year of 2025 in design and architecture.
    • Disclaimer: this is a philosophical conversation, not a political editorial.
    • Invitation for audience engagement via email.
  1. Trends vs. Meaningful Design
    • Critique of buzzwords like “quiet luxury” and “millennial gray bookshelf wealth.”
    • Emphasis on global innovation over social media-driven trends.
    • The gap between American design influence and international innovation.
  1. Global Innovations in Architecture & Design
    • Biophilic design and its philosophical roots.
    • Net-zero buildings: Bullitt Center (Seattle), RMI Innovation Center (Colorado).
    • Smart homes, modular construction, and passive house adoption in the U.S. vs. abroad.
  1. Focus on Service & Professional Support
    • Pacific Sales Kitchen & Home: Pro Rewards program and exceptional service.
    • TimberTech: innovation in sustainable synthetic decking.
    • Importance of performance, durability, and client-focused solutions.
  1. Philosophical Approach to Design
    • Architecture as experience, not just a visual language.
    • Stoicism, utilitarianism, and mindfulness applied to design.
    • Sensorial urbanism: engaging all five senses in public and private spaces.
  1. Emerging Global Examples of Innovation
    • Self-healing concrete (Henrik Marius Junkers), Copenhill (Denmark).
    • 3D printed timber in Germany, Finland, France.
    • Climate-adaptive landscapes, Wabi-sabi gardening, inclusive urban design.
  1. Moving Beyond Social Media Trends
    • Rejecting influencer-driven design priorities.
    • Returning to performance, resilience, and quality of life.
    • Practical guidance for designers in all regions, including overlooked U.S. markets.
  1. Closing Reflections & New Year Outlook
    • Encouragement to rise above chaos and focus on what can be controlled.
    • Goals for 2026: intentional, human-centered, and innovative design.
    • Call to action: share, subscribe, and engage with Convo by Design.
  1. Sponsor Mentions & Callouts
    • Pacific Sales Kitchen & Home
    • TimberTech
    • Design Hardware

If you enjoyed this long-form essay, share it with a friend. Subscribe to Convo By Design, follow @convoxdesign on Instagram, and send your thoughts to ConvoByDesign@Outlook.com.

Thank you to TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting over 650 episodes and making Convo By Design the longest running podcast of it’s kind!

Global Design with Local Sensibility | 624 | A Conversation with Juliette Byrne, LTD

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In this episode of Convo By Design, I connect with London-based designer Juliette Byrne to explore how refined design adapts to different cultures and markets. From navigating international trade to redefining timeless interiors, Juliette shares how adaptability, craftsmanship, and collaboration drive her studio’s continued success across continents.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

One of the unexpected gifts of the pandemic was the opportunity to connect with remarkable designers around the world from my Los Angeles studio. My conversation with Juliette, principal of her namesake firm in London, highlights just how universal good design can be. We talked about the contrasts between Los Angeles and London—two cities with vastly different scales, materials, and architectural rhythms—and how exceptional design principles translate beautifully in any setting. Juliette described how American brands like Holly Hunt find their place in European homes, and how that exchange of ideas enriches both markets.

Our discussion naturally turned to the realities of global design, especially the political and logistical hurdles that come with tariffs and shipping. Juliette shared the challenges of importing products from across Europe and the U.S., explaining how her firm helps clients decide when an imported piece is worth the cost or when local craftsmanship is the smarter choice. Her story about a Dresden project—where customs required a fiber-by-fiber analysis of drapery fabrics—perfectly illustrated the level of complexity designers now face.

We explored how design has evolved from an architectural accessory into an independent philosophy rooted in creativity and collaboration. Juliette’s optimism stood out to me. She attributes her perspective to a “glass-half-full” mindset and the strong, talented team that supports her.

Juliette walked me through her design process, emphasizing her studio’s focus on sourcing from a broad network of suppliers rather than producing in-house. She compared interior design to fashion—forever changing, always inspired by color, material, and innovation. Her team’s regular visits to Milan and Paris for exhibitions, and Ria’s recent trip to New York to meet suppliers, reflect the studio’s commitment to staying curious and connected.

We also talked about her remarkable project in Dresden, where she transformed an 18th-century merchant’s house into an elegant, richly detailed home. Juliette preserved historical carvings and plasterwork while integrating modern amenities like carefully designed lighting and personalized baths. The project earned a major European design award and is now nominated for another in Capri—a testament to her thoughtful approach and respect for craftsmanship.

Juliette shared her perspective on kitchen and bath design, where timelessness is key. She favors natural materials—stone, wood, marble—and thoughtful lighting that elevates the everyday. She also noted how generational preferences shape aesthetics: younger clients in areas like Notting Hill often lean into playful colors and bold gestures, while others seek quiet, enduring elegance.

Finally, Juliette described a major residential project completed during the pandemic, which demanded creative adaptation to remote collaboration and shifting schedules. Her ability to balance practicality with beauty during that time underscored a central theme of our conversation—design as both necessity and art.

This conversation reminded me that design, in its truest form, is a global language. It’s about adaptation, discovery, and finding richness in every creative challenge. And you’re going to hear it all, right after this.

Show Topics

  • Design adaptability between Los Angeles and London
  • Navigating tariffs, customs, and global logistics
  • The evolution of design as a standalone philosophy
  • Maintaining creativity and team balance in challenging times
  • Trade show networking and supplier collaboration across Europe and the U.S.
  • Timeless principles in kitchen and bath design
  • The Dresden Merchant House restoration project
  • Managing international projects amid pandemic restrictions

Thank you, Juliette for taking the time to speak with me and sharing your insight.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Architectural Roots, Jewelry Details, and Lighting Innovation | 614 | Scott Richler of Gabriel Scott and the Triforium on Convo By Design

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When I spoke with Scott Richler, co-founder of Gabriel Scott, I quickly realized his design journey wasn’t linear but layered. With a background in architecture, jewelry and fashion Scott brings that same sense of structure and detail into furniture and lighting design. He explained how the precision of jewelry—where every small move influences the whole—mirrors his architectural training, allowing him to think critically on both macro and micro scales.

Lighting was a major theme. Scott and I discussed how LED technology has completely shifted design possibilities, freeing designers from the limitations of older systems. No longer about blasting a room with light, the new approach is about using illumination strategically—whether it’s enhancing a hospitality experience or subtly shaping a residential atmosphere.

We also tackled the often-overused labels in design—“modern,” “traditional,” and everything in between. Scott pushed back on the idea of rigid categories, noting that Gabriel Scott’s pieces live comfortably in both sleek penthouses and classic homes. The goal, he said, is timeless versatility, not chasing a label.

Scott also opened up about his creative process. His team of artisans develops intricate parts that are refined enough to feel bespoke but adaptable enough to be assembled by everyday people—a kind of design language built for universal assembly. It’s jewelry thinking applied to lighting and furniture.

Of course, no conversation about product design is complete without addressing knockoffs. Scott acknowledged the frustration of seeing his work duplicated but emphasized the importance of strong contracts, local representation, and participating in trade shows like Milan Design Week to establish authenticity.

We wrapped up talking the Triforium project in Los Angeles, reflecting on how lighting has evolved from mechanical systems in the 1970s to today’s AI-driven adaptability. For Scott, it’s less about chasing technology for its own sake, and more about how design—whether jewelry, furniture, or lighting—creates lasting experiences. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

And that is where I lost the connection with Scott. He was in Ibiza. And the WI-FI dropped, so I thought it would be fun to conclude this conversation with a brief chat with the founders of the Triforium Project.

YACHT, Experimental Pop, and Reimagining the Triforium

The Los Angeles-based band YACHT (Young Americans Challenging High Technology) has built its reputation on pushing the boundaries of music, technology, and performance art. Founded by Jona Bechtolt and later joined by Claire L. Evans, YACHT blends electronic pop, punk energy, and conceptual art into a body of work that often doubles as cultural critique. With albums like See Mystery Lights and Chain Tripping—the latter created with the help of AI-generated lyrics and sounds—the band has consistently explored the edges of where music meets innovation.

One of their most intriguing projects is their involvement with the Triforium, a massive 1970s public art installation in downtown Los Angeles. Originally envisioned as a “polyphonoptic” sculpture, the Triforium contains 1,494 glass prisms designed to light up in sync with computer-generated music. Despite its futuristic ambitions, technical limitations of the era kept the piece from reaching its full potential, and it was largely dismissed as a failed experiment in civic art.

Enter YACHT. Alongside a group of artists and technologists, the band helped spearhead efforts to restore and reinterpret the Triforium for a new generation. They worked on updating its outdated systems with modern technology, enabling the sculpture to finally achieve its original goal of synchronizing light and sound in real time. For YACHT, the Triforium became more than a restoration project—it was a living metaphor for their own artistic ethos: finding new meaning in old technology, and using experimentation to transform limitations into possibilities.

The project reflects YACHT’s broader philosophy: music isn’t just something to listen to, but an evolving experience shaped by design, technology, and cultural context. Just as the Triforium has been reimagined for today, YACHT continues to show how creative vision can turn the discarded or overlooked into something vibrant, communal, and new. Be right back

Breathing New Life Into LA’s Triforium

In the heart of downtown Los Angeles stands a curious six-story structure that has puzzled, frustrated, and fascinated Angelenos for decades. It’s called the Triforium, a 60-ton public artwork created by artist Joseph Young in 1975. Designed as a “polyphonic musical instrument,” the piece features nearly 1,500 colorful glass prisms synced to a 79-note carillon. At its debut, it was billed as the future of civic art—an interactive sculpture that would respond to music and even the movement of passersby.

But the reality never quite lived up to the promise. Plagued by cost overruns, balky 1970s technology, and a skeptical public, the Triforium quickly earned nicknames like “Three Wishbones in Search of a Turkey.” The interactivity never fully materialized, the lights often failed, and what was supposed to be a beacon of futuristic optimism was mostly ignored.

Fast-forward a few decades, and the Triforium has found unexpected champions. A grassroots team—Tom Carroll, along with Claire Evans and Jona Bechtolt from the band YACHT—launched the Triforium Project to restore the work to its original vision. What began as a curiosity sparked by Carroll’s 2014 short documentary turned into a mission. With fundraising, public events, and a $100,000 LA2050 grant, the group has started planning a full restoration.

The updates won’t erase its quirky history but build on it—replacing bulbs with LEDs, updating the computer system, and even developing a smartphone app so visitors can program their own light and sound sequences.

For the project’s leaders, the Triforium isn’t just a relic. It’s an instrument, once played alongside the likes of Stevie Wonder and John Cage, waiting for a new audience. Reviving it isn’t about nostalgia—it’s about giving Los Angeles back a piece of its artistic imagination. You can’t learn more at triforium.la because that domain is now for sale. So, it’s probably safe to say it’s languishing again, but it’s still there so go check it out

Thank you, Scott. Ibiza sounds nice. Thank you Triforium Project for the refresher. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Florida Design, Resilience, and the Future of Luxury Interiors | 613 | Renée Gaddis Renee Gaddis Interiors on Convo By Design

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In a wide-ranging conversation, I sat down with Renée Gaddis, founder of Renée Gaddis Interiors, to explore Florida’s distinct design influences, the evolving role of designers in storm-prone regions, and the business of luxury interiors in uncertain times. Speaking from Naples, Florida, Gaddis compared her region’s design sensibilities to other parts of the state, noting a blend of Midwestern, European, and Southern traditions. While many of her clients lean toward transitional or traditional styles, she observed that Miami remains more open to modern aesthetics.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

The discussion turned to real estate trends fueled by the pandemic, which brought an influx of new homeowners to Florida. Gaddis shared how this surge, combined with a major hurricane, reshaped her approach to client selection and project scope. She emphasized her boutique model, strong referral base, and commitment to seamlessly integrating interiors with exteriors to embrace Florida’s indoor-outdoor lifestyle.

On the financial side, she addressed rising costs and tariffs that have altered project budgets, leading to value engineering and sourcing U.S.-made products. Gaddis also reflected on the importance of partnerships with trades and vendors, especially during supply chain volatility, while advocating for transparent communication to maintain trust.

The conversation also touched on resilient building practices in storm-prone regions. Gaddis highlighted lessons learned from past hurricanes, from identifying flawed hurricane-rated windows to designing with better drainage, elevated platforms, and even safe rooms. Her insights underscored the need for long-term sustainability in luxury projects.

Beyond design, Gaddis shared her family’s advocacy journey with the American Heart Association, inspired by her daughter’s early diagnosis and treatment. This personal commitment, alongside her professional expertise, reflects her philosophy that resilience—whether in design or life—is built through experience, adaptability, and care. And you are going to hear the whole story, right after this.

Thank you, Renee. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

The Heart of Design: Building Trust, Telling Stories, and Staying True | 606 | Rosa Santiago Zimmerman

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In this episode, I sit down with the incredibly insightful Rosa Santiago Zimmerman for a rich and wide-ranging conversation about the state of the interior design industry, the evolving nature of creative work, and the deeper values that guide us as professionals. Our dialogue spans everything from our recent experiences at major trade shows like KBIS and IBS to the strategic and emotional challenges that come with building and sustaining a design business today.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Rosa shares how she has navigated an often unpredictable industry landscape—from the 2008 financial crisis to the more recent impact of COVID-19—emerging stronger by focusing on clarity in communication, refining her client base, and anchoring her business in authenticity and trust. We explore her decision to operate by referral only, a bold move that allows her to take on projects that align deeply with her values while maintaining creative control and long-term vision.

One of the most resonant parts of our conversation is Rosa’s approach to client relationships and project storytelling. She believes that every project begins with truly understanding the people behind it—their story, lifestyle, and what brings them joy. Her philosophy goes far beyond aesthetics; it’s about designing spaces that are meaningful, personal, and connected.

We also dive into the practical but often overlooked aspects of the business: the need for strong contracts, the complexity of product sourcing in a globalized market, and the legal risks surrounding intellectual property. Rosa doesn’t shy away from hard truths. She emphasizes that every line of a contract must be intentional, and every expectation clearly defined to avoid the kinds of misunderstandings that can derail even the most promising projects. I couldn’t agree more. As we both acknowledged, there’s a growing need in our industry to better educate clients—especially those new to working with designers—so they can become thoughtful, empowered partners in the creative process.

Our talk also turns toward education, mentorship, and the next generation of talent. Rosa speaks passionately about the importance of showing children—and especially young Latinas—that the design industry can be a space for them. Her journey from a background in medicine to a thriving creative career is a powerful reminder that following one’s passion is not only possible, but necessary. We discuss the lack of business training in design schools, and how that gap often leaves talented creatives unprepared for the realities of entrepreneurship. Rosa’s upcoming book, which touches on the idea of discovering one’s “superpower,” promises to be an inspiring resource for aspiring designers and leaders alike.

Throughout our conversation, I was struck by Rosa’s clarity, generosity, and refusal to compromise on what matters. We also talk about future collaborations and visits—from potentially recording a future episode in Atlanta to attending next year’s KBIS event in Orlando. I’m hopeful for the opportunities ahead and grateful for the chance to share this honest, inspiring exchange.

This episode is for anyone who’s passionate about design, business, and the human stories that fuel creativity. Whether you’re a seasoned professional, a student, or just curious about what it takes to build something meaningful in a fast-changing world, I think you’ll find a lot to take away from this one. And we’ll get to it, right after this.

Thank you, Rosa, loved our chat and grateful to have run into you at KBIS! And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade. Please keep them in mind for your next project.

Thanks to you for listening, subscribing, and sharing the show with your friends and colleagues. If you haven’t subscribed yet, go ahead and hit that button so you get each new episode delivered straight to your feed.

I always love hearing from you, so keep those messages coming—email me at convo by design at outlook dot com and follow along on Instagram, @ConvoXDesign (with an “X”).

Until next week—thank you for spending this time with me. Be well, stay focused, and now that it has really settled in… do your best to rise above the chaos.

Corey Damen Jenkins | 603 | Bold Vision, Grounded Leadership, and the Art of Designing with Purpose

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I’m really excited about today’s episode because I had the chance to sit down with the incredible Corey Damen Jenkins. We covered a ton of ground—from how Corey manages multiple design projects and prioritizes what matters most, to his inspiring journey from starting his business in the mid-90s to becoming one of the most respected voices in interior design today.

Corey Damen Jenkins is one of the most vibrant and visionary voices in American interior design today. Known for his unapologetically bold aesthetic—full of lush textures, vivid color, and sophisticated pattern play—Jenkins brings more than just beauty to the spaces he creates. His work is joyful and aspirational, infused with a sense of personal integrity and a deep understanding of how interiors can enhance the way people live and feel. From best-selling books to international product collaborations, Jenkins continues to redefine what luxury and accessibility can look like when rooted in authenticity, resilience, and creativity.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

1. Trade Events & Time Management: The Toy Box Philosophy

The conversation began with Jenkins discussing how he navigates the demands of a high-profile career—balancing trade shows, media appearances, and client work. He shared a metaphor of a toy box to explain time management: putting the large “toys” (key priorities) in first ensures space for the smaller items to fit. It’s a disciplined approach to focus, and it reflects how he manages both his calendar and creative energy.

2. Editing as a Design and Business Principle

This prioritization isn’t just logistical—it’s philosophical. Jenkins draws a parallel between business decisions and the creative act of editing in design. Both require focus, clarity, and the willingness to strip away excess in pursuit of excellence.

3. Early Career & Industry Entry: Facing Doubts and Defying Odds

Jenkins reflected on his long journey in design, which began in 1996 and gained traction during the 2008 recession when he officially launched his firm. Entering an industry where Black designers were—and remain—underrepresented, Jenkins faced skepticism about his viability and visibility. But he persevered, fueled by vision and grit.

4. Corporate to Creative: A Risk That Paid Off

Before design, Jenkins worked as a buyer in the automotive industry. A layoff became the turning point. He left behind a secure but unfulfilling career and embraced the uncertainty of entrepreneurship. The decision marked a shift not just in vocation but in health, happiness, and purpose.

5. Rejection & Resilience: Knocking on 779 Doors

One of the most powerful stories he shared was about knocking on 779 doors before securing his first big client. That perseverance wasn’t just physical—it was emotional. Jenkins emphasizes that success has a price, and it’s often paid in rejection, humility, and endurance.

6. Creative Theft & the Reality of Dupes

As his profile grew, Jenkins became acutely aware of the challenges around intellectual property in design. He spoke candidly about how creatives are often vulnerable to idea theft and copycat culture—an issue particularly painful for designers who, like him, put years into building an original voice.

7. Licensing Strategy & Brand Diversification

To combat market volatility and scale his impact, Jenkins has smartly expanded into licensing and product partnerships. Strategic collaborations with brands that align with his values—such as Eichholtz—enable him to protect his vision while reaching broader audiences and creating new revenue streams.

8. Staying Hungry: The Myth of “Making It”

Despite his success, Jenkins operates with what he calls “ambition, not abundance.” The hustle doesn’t stop when you become visible—it shifts. Staying grounded and hungry is part of his ethos and keeps both him and his team striving for more.

9. Leadership & Team Building: Values Over Vanity

Jenkins’ approach to hiring is deeply intentional. He prioritizes humility, character, and shared values over pure talent. Potential hires go through multiple interviews to ensure cultural fit. As he puts it: “We design with the intent to make people jealous—but in the best way possible.” That aspirational quality extends to his leadership style—firm, fair, and focused on mutual respect.

On Design Reimagined: A Book—and Ethos—That Reflects Evolution

Jenkins’ latest book, Design Reimagined, represents a major evolution from his debut, Design Remix. While Remix was thematic and Midwestern in focus, Reimagined is bolder, more global, and even more daring in its expression. The projects span a wider aesthetic spectrum—from restrained and modern to exuberantly maximalist. That diversity reflects not only the range of his clients, but the creative depth of his team.

“We want our interiors to incite envy—not out of malice, but desire,” he said. “That feeling of, ‘I want to live like that too.’”

The book—and the ethos behind it—embody Jenkins’ belief that beauty belongs to everyone, no matter the scale or budget.

That’s a wrap on my conversation with Corey Damen Jenkins. I hope you found it as inspiring and insightful as I did. Corey’s journey is a powerful reminder that perseverance, humility, and a clear creative vision can carry you through even the toughest challenges.

Be sure to check out his upcoming book, Design Reimagined, launching on September 9th, and keep an eye out for the new season of his series as well as his lighting collection. Corey is definitely someone to watch, and I’m looking forward to reconnecting with him soon for a deeper dive into his portfolio and upcoming projects.

As always, thanks for tuning in. If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with someone who might find it valuable. Until next time, stay focused,  keep pushing forward and rise above the chaos. -Convo By Design