Category Archives: Convo By Design

WestEdge 2025 Designing the Experience | 621 | WestEdge Co-Founder Megan Reilly and Theater Designer Kim Gordon Designs

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It is very hard for me to believe it but the 2025 edition of WestEdge is almost here. This will be the 10th edition of the show and I am so excited to share the slate of talks taking place this year in the WestEdge Theater Presented By Pacific Sales! But, I’m not going to do it here because our time here is limited. But I have an idea.

I am going to link all of the programs and the times in the show notes. So, you can make your plans accordingly. Today on the show, you are going to hear from Megan Reilly, co-founder of WestEdge and my dear friend, Kim Gordon of Kim Gordon Designs. Kim is joined by Julia Demarco, who together designed the WestEdge Theater Presented by Pacific Sales. We talk about the inspiration that went into the theater design, the how and they why. You are going to love this.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Before we get into it, I have something really special to share with you. Something special with a WestEdge connection. My friend, and longtime friend of the show Anthony Laney of Laney LA sent me a copy of the new monograph, Poetics of Home; Essays and Spaces by Laney LA. And so, I want to share a special installment of BOOKLOOK.

BookLook – Anthony Laney, Laney LA: Poetics of Home

Avialable from Oscar Riera Ojeda Publishers: Order Here. 

“ Laney LA’s work embodies a distinctly Southern California spirit – the blur between indoors and out, the layering of experiences, the quiet merger of minimalism and sensuality. – Sam Lubell . This is from the foreword of Laney LA’s book, Poetics of Home. The book is available through Oscar Riera Ojeda Publishers.

Before I tell you about the book, let me tell you about my friend Anthony Laney. Laney and I first bonded on the show over a project of his in Manhattan Beach, home for me. This project had a disappearing pool, which was very cool, but it was’t the cool factor of a pool that disappeared below a functional outdoor space. It was the “why” behind its installment. The South Bay in Los Angeles is known for very expensive homes on very small lots. The underground pool is very cool but more than that, it represents something very special about Anthony and his namesake firm. This was a solution to a challenge. The client wanted this space and the home designed for the site. But they also wanted a yard for the family to enjoy the very unique exterior environment. Mark Twain said it best, “Buy land, they’re not making It anymore”. It takes a very special mind to craft something that literally makes more functional space on the same site.

If you want to understand the thought process and the ethos of this unique firm, Poetics of Home shows you what’s behind the walls, and under the deck. But Laney LA has another challenge. This was their debut monograph and just like a smash hit record, it will be very difficult to match or exceed. So, let’s focus on this one.

“Craft is where intention becomes tangible” – Anthony Laney

My favorite quote from the book because it is so simple and true. 6 words that succinctly define the motive. If you are anything like me, with regard to design and architecture, the story behind the design is equally important to form and function. Because the industry still speaks about architecture in terms of form and function. Yeah, it’ important. However, when you minimize something to simply how it looks and why it does, you can’t fully explore the intangibles. The way a space makes you feel. If you’ve never been to LA’s South Bay, you don’t know what Manhattan Beach smells like in August. Sunscreen and salt air, the scent of grilled meat and citrus. Or, what it sounds like during the Charlie Saikley 6-Man Beach Volleyball Tournament. Or, what it feels like in December during the fireworks show off the pier when 125,000 people descend on this small beach town. A special home in this place needs to be build to accommodate all of the senses. And it takes a very special architecture firm to understand how a client wants to live and then deliver a space for all the feels, sights, sounds, smells and yet, a shelter from the very same when desired.

This is the superpower behind Laney LA and Poetics of Home defines it, showcases it, explains it in text and imagery. If you are a true devotee of architecture, you need this masterpiece in your library if for no other reason, than to remind you of the true importance behind exceptional architecture. That it’s not how big it is, how expensive it was to construct, what celebrity lives there, what trade magazine put it on the cover, but instead, how it was crafted for an individual, a couple, a family… Ideated in a completely holistic manner. The joy in this book is endless, not physically, that ends on page 300 with a group photo. But the ideas endure far beyond that.  Anthony, congratulations and well done.

Thank you, Megan, Kim and Julia for the time, conversation and partnership. Can’t wait to see you at WestEdge. 

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Balancing Modern, Traditional, and Transitional | 620 | A Deep Dive with SHM Architecture’s, Nick McWhirter

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I had the opportunity to sit with down with Nick McWhirter or SHM Architects to explore the nuances of transitional design, the delicate dance between modern and traditional elements, and the intentionality behind every architectural choice. From furniture-driven layouts to aspirational lighting strategies, Nick shares the thought process, research, and we discuss philosophy that transform houses into harmonious, living machines. Listeners will gain insight into how design, balance, and playfulness converge to create both beauty and functionality in contemporary residential architecture.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

What makes a home truly exceptional isn’t just the materials or the finishes—it’s the careful orchestration of space, light, and style. In this episode, Nick breaks down his approach to transitional design, revealing how subtle choices like shutter placement, dormer adjustments, or color balance can shift a home’s aesthetic from modern to traditional. The conversation spans everything from lighting plans and hidden technology to furniture-first design principles and the philosophy behind architecture as a living, breathing machine.  Of course, that idea comes from Le Corbusier and his thoughts on this very subject.  We also discuss the role of photography, the tension between realism and aspirational imagery, and the evolving vernacular of form and function in modern homes. This episode is a masterclass in thoughtful, intentional, and style-agnostic design.

Topics and Ideas

  1. Introduction & Context
    • Welcome and setup: Exploring transitional design
    • Nick’s philosophy: Style agnostic but deeply researched
  1. Transitional Design: Modern vs. Traditional
    • Subtle moves: Shutters, dormers, cut stone, and symmetry
    • Playfulness in design: How small details create balance
    • Color palette: Black-and-white schemes as intentional high-contrast statements
  1. Design Process & Interior Layouts
    • Inside-out approach: Furniture-driven architecture
    • Achieving balanced asymmetry
    • Experimentation and editing: Knowing when less is more
  1. Lighting as a Core Component
    • Invisible vs. visible fixtures: Philosophy of recessed lighting
    • Lighting as both function and art
    • Integration with technology: Wi-Fi, AV, and smart home systems
  1. Photography, Aspirational Design & Reality
    • Balancing reality and idealized imagery in marketing
    • Photoshop as a tool to highlight design intent
    • How photography conveys quality of light, space, and atmosphere
  1. Form Follows Function & Architectural Philosophy
    • Homes as “machines for living”
    • The role of beauty and human experience in architecture
    • Historical perspective: Corbusier, Frank Lloyd Wright, and modern vernacular
  1. Outdoor Spaces & Technology Integration
    • Creative solutions: Two TVs on a patio
    • LED walls and emerging tech as part of design storytelling
  1. Closing Thoughts & Personal Insights
    • The freedom in design: Few right or wrong answers
    • Nick’s passion for music, smoked meats, and lifestyle influence
    • Preview of future conversations and projects

Thank you, Nick for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware for supporting the publication of over 650 episodes and over 3,000,000 streams, downloads and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Designing for Experience | 619 | A Conversation with EZ Gonzalez of Pacific Sales

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Today, I sit down with EZ Gonzalez of Pacific Sales about how retail, design, and customer experience intersect in today’s market. Gonzalez shares how Pacific Sales’ culture of continuous learning and a customer first sales model has helped establish the company as the West Coast’s leading appliance retailer. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

EZ and I explore long-term partnerships, wellness-focused design, and the importance of storytelling in shaping client experiences and how the brand’s people-first approach to retail sets it apart in the design industry. With immersive showrooms, a strong emphasis on education, and community partnerships that extend beyond the showroom floor, Pacific Sales is redefining what it means to support both trade professionals and homeowners. Gonzalez also unpacks timely challenges facing designers and clients—from navigating project uncertainty to incorporating wellness as a fundamental design principle.

Topics and Ideas

  • Pacific Sales’ Culture & Philosophy
    How a non-commissioned, education-driven model creates trust and long-term value for customers and trade partners.
  • Partnerships & Community Engagement
    Building meaningful relationships across KBIS, CEDIA, West Edge, and supporting organizations like Saint Jude.
  • Wellness as a Design Standard
    From circadian lighting to functional home workspaces, why wellness is no longer a luxury but an essential part of design.
  • Design in Uncertain Times
    Why informed decision-making, collaboration, and storytelling help clients and designers navigate long projects.
  • Mentorship & Professional Growth
    Supporting the next generation of design professionals through education, rewards programs, and a culture of learning.
  • Retail Meets Design
    How immersive showrooms and Pacific Sales’ connection to Best Buy combine to deliver expertise, installation, and ongoing support.

Thank you, EZ for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

The Novogratz | 618 | Our October 2025 Convo By Design Icon Registry Inductee

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Courtney Novogratz: Designing a Life of Creativity and Family Courtney Novogratz has spent her career reimagining spaces that celebrate individuality, family, and joy. Alongside her husband Robert, she’s built an iconic brand known for bold style, adventurous projects, and a commitment to living beautifully without pretense. In this conversation, Courtney shares her design philosophy, her family-first approach, and how she balances creativity with business. In this episode of Convo By Design, Courtney Novogratz opens up about her journey as a designer, entrepreneur, and mother of seven. From revitalizing historic properties to curating collections that reflect everyday living, Courtney brings her unique perspective on what it means to design with heart. We discuss the challenges and triumphs of building a brand, her take on authenticity in design, and why storytelling matters just as much as furniture and finishes.

Ideas and Topics discussed during our chat. What you will hear are universal concepts that are then executed to perfection. “Perfection” doesn’t mean perfect. That might sound strange, but often perfection is used to describe design but let’s be , there is no such thing as perfect in design. To me, perfection is a philosophical approach to blending the work with the story and The Novogratz do this expertly, which is why they are Octobers Convo By Design Icon Registry inductees presented by Pacific Sales Kitchen and Home. Here are some of the reasons why and ideas you are going to hear explained:

  • The Novogratz Design Journey
    Courtney on how she and Robert grew their design practice into a recognizable lifestyle brand.
  • Balancing Creativity & Family
    How raising seven kids has shaped her outlook on interiors and informed her approach to livable, joyful design.
  • The Power of Storytelling in Design
    Why personality and narrative are essential to creating meaningful spaces.
  • From Renovations to Product Lines
    Expanding beyond interiors into retail, furniture, and collaborations.
  • Lessons in Building a Design Brand
    Courtney reflects on resilience, reinvention, and staying true to your vision.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Courtney and congratulations to you and Robert. Some of the things I truly enjoyed were the ideas with regard to your world-class story-telling skills. Your work is exceptional and the branding is masterful.

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

The Ride Along: Part One | 617 | Rolling Through Conversations, Ideas and Inspiration from CEDIA Expo and CIX 2025

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This week, the Convo By Design studio went mobile inside the VW ID.Buzz at CEDIA Expo and Commercial Integrator Expo in Denver—bringing you candid conversations with leaders shaping the future of smart homes, design integration, and resilient technology.

From energy resilience to invisible lighting, European design influences to smarter tools, these ride-along interviews capture the pulse of the connected design and integration industry. Join Soundman in the VW ID.Buzz for a road trip packed with insight, innovation, and the people pushing design and technology forward.

CEDIA & CIX Overview

  • CEDIA: The global association for home technology pros—advancing smart home, DenverDenverAV, networking, and integrated systems through education and advocacy.

  • CEDIA Expo: The industry’s largest annual gathering with hundreds of exhibitors, demos, and training sessions.

  • Commercial Integrator Expo (CIX): The companion event focusing on commercial AV, IT, and building automation solutions.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Buzz Delano | Delano Associates & Delano News Advance
Delano Associates

  • From hi-fi beginnings to decades of consulting and media leadership.

  • Why designers, integrators, and architects must align earlier.

  • The transformation of lighting into an invisible design tool.

  • AI’s role in personalized home automation.

  • Designing smart homes for resilience against wildfires and disasters.

Eric Nakkila | Selective Design
Selective Design

  • Bridging European manufacturers with North American design markets.

  • The evolution of CI from intercoms to invisible audio and lighting.

  • European influences: smaller spaces, longer product lifecycles.

  • The rise of hybrid products—speaker-lights, invisible speakers.

  • Tariffs, volatility, and what wireless power means for the future.

Joe Piccirilli | RoseWater Energy
RoseWater Energy | CE Pro Masters Profile

  • A 50-year career spanning retail, distribution, and energy resilience.

  • Power quality as the hidden factor behind system failures.

  • RoseWater Hub: surge protection, solar integration, and backup power.

  • Energy systems in safe rooms, healthcare, and aging-in-place design.

  • Why the built environment needs an “engineering mindset.”

Andrei Matei | Robbox Tools
Robbox

  • Reinventing power tools with digital intelligence.

  • The touchscreen drill with depth automation.

  • A digital measuring system that replaces multiple tools.

  • Overcoming resistance from traditional tradespeople.

  • The upcoming X-Trail drill and direct-to-consumer strategy.

Richard Charschan | AcousticSmart Home Theater Interiors
AcousticSmart Home Theater Interiors

  • Building world-class home theaters for over 30 years.

  • Post-pandemic resurgence of family theater spaces.

  • Regional trends: why Dallas thrives and Houston lags.

  • Dispelling the myth of six-figure-only theaters.

  • Acoustics and music as the soul of immersive theater design.

Rushi Kumar | DMF Lighting
DMF Lighting

  • Lighting’s evolution from incandescent to tunable LED.

  • Warm dim, tunable white, and linear lighting as design tools.

  • Balancing simplicity in control with intelligent systems.

  • AI-driven predictive lighting for elder care and routines.

  • Small, versatile fixtures reshaping design opportunities.

Ruslan Polinofsky | DMF Lighting
DMF Lighting

  • Making lighting tech accessible to designers and integrators.

  • Demystifying with clear, plain-language education.

  • PhaseX (DMX over Romex) expanding retrofit options.

  • The rise of lighting demo rooms in showrooms.

  • The payoff of early collaboration on project outcomes.

Recorded live inside the VW ID.Buzz, this episode captures the energy and ideas driving CEDIA Expo / CIX 2025. From resilient energy to invisible lighting, these conversations remind us that design and technology are converging faster than ever—and collaboration is the bridge. Thank you to everyone and CEDIA, CEDIA Expo, CIX, Brand Definition, Julia, Dan, Ray, Irene, and everyone who helped make this an incredible experience. Thank you to VW. I enjoyed the ride and hope you did too! -CXD