Category Archives: Construction

Melissa Lee – New South Home |608 | Profit, Process & Purpose in Modern Interior Design and the Business Behind It

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We’re heading South today to hear from Melissa Lee of New South Home.  This Charlotte-based interior designer and former retail buyer pulls back the curtain on the real inner workings of running a design firm—from pricing strategy and client education to vendor relationships and market trends. Drawing from her experience in corporate buying, she has developed a clear understanding of profit margins, vendor management, and operational efficiency, which she now applies to her design business through practices like maintaining a vendor matrix and detailed time tracking. I don’t want you to think this is a business of design episode, it’s not. Sometimes these conversations go deeper into the business to further explain the work, this is one of those times. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Melissa discusses the challenges of pricing interior design work in a landscape full of conflicting advice—flat fee versus hourly models, for example—and how she has evolved her own “conceptually fixed with scope management” approach. Clients receive an upfront estimate based on hours, but additional fees apply when scope or decisions shift beyond agreed terms. This hybrid method offers flexibility while protecting the business from runaway labor costs.

Events like High Point Market and KBIS (Kitchen & Bath Industry Show) play a strategic role in how she sources vendors, stays inspired, and builds key relationships. She balances structured vendor meetings with looser time for discovery, realizing that over-scheduling stifles creativity. Her buying background taught her the value of planning, but in design, adaptability creates more opportunity.

The conversation digs into vendor relations in a shifting economic landscape, with concerns about rising tariffs, erratic pricing, and questionable fee increases. Thanks to long-standing relationships and proactive reps, her team has been buffered from the worst of it. Still, she builds flexibility into her contracts and transparently preps clients for potential 5% swings in final invoices due to supply chain or pricing changes—an approach appreciated in a world where nothing feels stable.

Managing client expectations is a recurring theme—from educating them on the unseen hours behind emails, revisions, and project coordination, to setting boundaries when projects creep beyond the original scope. Weekly check-ins, detailed proposals, and scope clarity help prevent misunderstandings and maintain trust.

Looking ahead, she sees potential challenges driven by economic uncertainty—rising tariffs, high interest rates, and general cost-of-living increases may stall some clients’ investment in their homes. But Charlotte’s rapid growth continues to fuel demand, giving her firm an edge in an evolving national market.

Melissa also hints at expanding service areas, including outdoor living design, and continues to explore how design firms can evolve—perhaps aided by AI or new business tools—to reduce burnout and reclaim creativity. At its heart, the conversation underscores the complexity of modern design businesses, where creativity, logistics, and business acumen must coexist. And you’re going to hear all about it, right after this.

Thank you, Melissa, loved our chat. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Frances Anderton | 607 | Our August 2025 Convo By Design Icon Registry Inductee

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When I was growing up, radio was my solace. I loved it so much that I chose it for my career. I can remember being 10 years old with my transistor radio listening to 10Q and KHJ. Later, it was KLOS, KMET, KNAC and KROQ. The call letters were cool, the music and bands remain bookmarks in my life. I can pretty much tell you how old I was, where I was and what was going on by the songs. But my friends were the dj’s. Jeff Goner, Steve Downs, Bob Coburn, Rita Wilde, Dangerous Darren, Richard Blade, Rodney on the Rock. It was the people who told the stories about the music, the bands and what was happening behind the scenes. Many of us love design and architecture in the same way. And on that rare occasion when there is a combination of the two, well that’s special. And this months induction into the Convo By Design Icon Registry is one such individual. This person is truly special and I have had the good fortune to work with her on a number of occasions. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Frances Anderton describes herself, “I tell stories and distill ideas about design, architecture and the cityscape of Los Angeles through print, broadcast media, exhibitions and public events.” All true, and she has the street crew to back that up. What Frances didn’t mention is that she herself is part of the zeitgeist of Los Angeles. Nor would she, that would be weird. But one of the most wonderful things about Frances is her willingness to get into a topic and chop it up, refine it, reorganize it and play with it until she has boiled it’s very essence into something consumable by anyone who with a modicum of interest. That is special. 

To celebrate Frances and her induction into the Convo By Design Icon Registry, I want to reshare her moderating a panel conversation that aired on Convo By Design in 2015. Frances was a fixture for the 2-years that the West Hollywood Design District produced a wonderful event called DIEM, which stands for design intersects everything made. The programs were curated by Mallory Roberts Morgan, another remarkable LA gem of an individual. You don’t know this, but you will in a minute… Mallory and Frances were huge influences on me as I launched the show in 2013 and for the first few years. Quite simply, I wanted to make people think and question the way they did. To tap into curiosity the way they did. To come up with really interesting angles like Mallory and rip the niceties away so we could really chop it up the way Frances did and does. This panel from 2015 featured, Stephan Simpkowitz, Carolina Miranda and Steven Goldberg. As you listen to this conversation, notice a few things. First, the topic they were discussing a decade ago has since fully matured and blossomed as LA became the global art destination it always wanted to be. Notice too how Frances leverages the talents and skills of her guests in such an effortless way. Quite simply, due to the very nature of this topic, it could have gone a very different way. This conversation is as relevant today as it was then. And Frances is a treasure.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy Company and best friend to designers and architects everywhere. The business has become more complicated and Pacific Sales reverses that, find out how by checking the links in the show notes.

So there you go, our newly inducted icon and a fantastic conversation from 2015. Thank you Frances, for all you do and all you have given back.  Thank you to my partner sponsors, Design Hardware, TimberTech and Pacific Sales Kitchen and Home, a Best Buy company and friend to specifiers near and far. Thanks for listening to Convo By Design. I couldn’t do this without you, wouldn’t want to. I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. –Convo By Design

The Heart of Design: Building Trust, Telling Stories, and Staying True | 606 | Rosa Santiago Zimmerman

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In this episode, I sit down with the incredibly insightful Rosa Santiago Zimmerman for a rich and wide-ranging conversation about the state of the interior design industry, the evolving nature of creative work, and the deeper values that guide us as professionals. Our dialogue spans everything from our recent experiences at major trade shows like KBIS and IBS to the strategic and emotional challenges that come with building and sustaining a design business today.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Rosa shares how she has navigated an often unpredictable industry landscape—from the 2008 financial crisis to the more recent impact of COVID-19—emerging stronger by focusing on clarity in communication, refining her client base, and anchoring her business in authenticity and trust. We explore her decision to operate by referral only, a bold move that allows her to take on projects that align deeply with her values while maintaining creative control and long-term vision.

One of the most resonant parts of our conversation is Rosa’s approach to client relationships and project storytelling. She believes that every project begins with truly understanding the people behind it—their story, lifestyle, and what brings them joy. Her philosophy goes far beyond aesthetics; it’s about designing spaces that are meaningful, personal, and connected.

We also dive into the practical but often overlooked aspects of the business: the need for strong contracts, the complexity of product sourcing in a globalized market, and the legal risks surrounding intellectual property. Rosa doesn’t shy away from hard truths. She emphasizes that every line of a contract must be intentional, and every expectation clearly defined to avoid the kinds of misunderstandings that can derail even the most promising projects. I couldn’t agree more. As we both acknowledged, there’s a growing need in our industry to better educate clients—especially those new to working with designers—so they can become thoughtful, empowered partners in the creative process.

Our talk also turns toward education, mentorship, and the next generation of talent. Rosa speaks passionately about the importance of showing children—and especially young Latinas—that the design industry can be a space for them. Her journey from a background in medicine to a thriving creative career is a powerful reminder that following one’s passion is not only possible, but necessary. We discuss the lack of business training in design schools, and how that gap often leaves talented creatives unprepared for the realities of entrepreneurship. Rosa’s upcoming book, which touches on the idea of discovering one’s “superpower,” promises to be an inspiring resource for aspiring designers and leaders alike.

Throughout our conversation, I was struck by Rosa’s clarity, generosity, and refusal to compromise on what matters. We also talk about future collaborations and visits—from potentially recording a future episode in Atlanta to attending next year’s KBIS event in Orlando. I’m hopeful for the opportunities ahead and grateful for the chance to share this honest, inspiring exchange.

This episode is for anyone who’s passionate about design, business, and the human stories that fuel creativity. Whether you’re a seasoned professional, a student, or just curious about what it takes to build something meaningful in a fast-changing world, I think you’ll find a lot to take away from this one. And we’ll get to it, right after this.

Thank you, Rosa, loved our chat and grateful to have run into you at KBIS! And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade. Please keep them in mind for your next project.

Thanks to you for listening, subscribing, and sharing the show with your friends and colleagues. If you haven’t subscribed yet, go ahead and hit that button so you get each new episode delivered straight to your feed.

I always love hearing from you, so keep those messages coming—email me at convo by design at outlook dot com and follow along on Instagram, @ConvoXDesign (with an “X”).

Until next week—thank you for spending this time with me. Be well, stay focused, and now that it has really settled in… do your best to rise above the chaos.

Designing the South: Sorority Culture and Interiors That Tell a Story, One Room at a Time | 605 | Mary Clair Cumbaa, Cumbaa Design Company

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Design in the South is personal. It’s layered with heritage, shaped by hospitality, and built on relationships. Today, we travel to Starkville, Mississippi to explore the work and world of a designer who exemplifies what it means to design with heart.

The conversation begins with an emerging trend—dorm and sorority house design—not typically covered in design media, but a significant driver of business in Southern college towns. Sorority living, especially, has evolved into a lifestyle market, complete with high expectations, big budgets, and even bigger wear and tear. Designing for these spaces demands durability, performance, and style in equal measure. As the Mary Clair Cumbaa jokes, “Everything has to be spray-tan approved.”

Working on a sorority house for her own former chapter, she leans into color, symbolism, and storytelling. “I know the meaning behind things,” she says, weaving chapter colors, lighting, and fabric choices together to reflect both legacy and future needs. With girls living in two-year cycles, hundreds of members dining daily, and Zoom calls replacing quiet study sessions, the design must be not only beautiful but smart, emotionally supportive, and future-forward.

Storytelling is central to her work. “If I didn’t capture their real life, I’m not sure I would really be able to capture anything,” she says. Unlike many designers who stage photos with clinical precision, she leaves the coffee maker and the magnets on the fridge. There’s something refreshing—and intentional—about showing homes as they’re used. It’s real, approachable, and still inspiring.

That philosophy carries into her project portfolio, which is both colorful and cohesive. Take the Wetherbee Street kitchen: clean acrylic stools meet traditional cabinetry, a built-in bar peeks into frame, and the countertop hosts everyday appliances—because that’s how the client lives. “If the client can’t see themselves in the finished space, I haven’t done my job,” she explains.

Color is a consistent through-line in her work. While she began with a neutral palette, over time she’s become known for weaving multiple shades of the same hue across a room. Her nursery projects—some launched by acrylic cribs and butterfly wall art—bring this approach to life with playful purpose and emotional weight.

We also talk about historic preservation and transformation. Projects like Kirkwood Place and Greentree demonstrate her ability to revive storied homes with timeless flair. “We gutted it to the studs and brought it back to life,” she says of one home that once graced the cover of Southern Living. Another was the result of a seven-year client relationship that evolved into a deep friendship.

As the conversation winds down, she shares the dream project she’s still manifesting—a start-to-finish beach house in the 30A corridor. “I’ve done a condo, but I’d love to do a full house in Rosemary or Alys Beach,” she says with hopeful confidence.

And why not? Her story is one of evolution, rootedness, and authenticity. Mary Clair Cumbaa of Cumbaa Design Company, designs with empathy, leads with color, and listens deeply. It’s not just about beautiful rooms. It’s about making people feel seen, supported, and at home.

Order and Courage Amid Chaos. The Will to Style Meaningful Interiors | 604 | Barrie Spang, Sapphire Pear

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As hard as it is for me to believe, it’s August. It’s hard for me to believe it’s August because it just felt like it was January. I was feeling a little tense about a number of things on the horizon at that time. Thank goodness none of the feared chaos materialized. (6SS)

Okay, perhaps a little… Perhaps a lot. It might surprise you to know that it wasn’t Kelly Clarkson who came up with that concept. It was German philosopher, Fredrich Nietzsche. It can be found in his book, from 1888 called Twilight of the Idols. It’s an expanded philosophical approach to post-traumatic growth. This year has been the most stressful since the 2020-2022 Pandemic Era. If you recall, those challenges made our industry stronger, made us stronger. It’s a challenge to talk about life and death in the context of design. But it’s not a stretch at all to discuss these concepts while framing the quality of life and design.

Today, you are going to hear from Barrie Sprang of Sapphire Pear. 

Barrie shared her background in design, influenced by her grandmother’s interest in design school and her father’s work in high-end real estate in Cleveland. She expressed her lifelong passion for using color and bold textures in design, citing personal experiences with how colors can impact emotions and spaces. Josh praised her work for its use of color and texture but expressed a critique about her sometimes conservative approach, particularly given her background in the traditionally traditional Midwest. 

Barrie and I discuss the challenges of balancing client preferences with personal design philosophy, particularly regarding color choices. Barrie explained how her firm was built around bold, colorful designs, though she still accommodates clients who prefer neutral tones by incorporating subtle pops of color. They explored the impact of design trends, including the “Color of the Year” phenomenon, with Barrie noting that while it can inspire, it often leads to over-saturation in the market and potentially regrettable choices for clients.

We talk about the influence of coastal trends on Midwest culture, particularly in Ohio, where different cities like Cincinnati, Columbus, and Cleveland have distinct styles. Barrie explained that post-pandemic, there has been an influx of people moving to Ohio from coastal cities, attracted by its affordable cost of living, lack of natural disasters, and the ability to work remotely. This migration has positively impacted Barrie’s business, allowing for more creative and custom design work at a lower cost due to lower labor and trade costs, as well as access to skilled Amish carpenters.

How the decline of traditional design centers, noting that the Cleveland Design Center has largely closed, and they now travel to Chicago for client meetings means to those affected. That the model has become less effective due to several factors, including the opening of design centers to the public, which made pricing confusing and diminished the special experience for designers and clients. They also observed that the proliferation of design houses and the ease of finding products online has watered down the quality of design experiences previously offered by these centers.

And how the challenges in the furniture industry, particularly regarding pricing, availability, and logistics are changing the way designers specify. How the pandemic and tariffs have affected supply chains, leading to long lead times and unexpected issues. Barrie emphasized the importance of maintaining strong relationships with manufacturers and showrooms to navigate these challenges. They also touched on the logistics of furniture production and distribution, noting the inefficiencies of the current point-to-point system in the U.S. and the potential benefits of a regional approach for some designers.

Barrie discussed several design projects, focusing on a colorful maximalist bedroom, a multi-color kitchen in Shaker Heights, and a whimsical bathroom in Rocky River. Barrie explained the design process and client preferences for each project, highlighting the use of custom elements and color palettes. Make sure to go to the show notes and click the link to see her work as she explains it.

I think these conversations can accomplish a few things that include; allowing you to hear how other creatives are experiencing the same thing you are and how they chose to address these issues. And you are going to hear all about it, right after this.

That was Barrie Sprang of Sapphire Pear. A magnificent kitchen designed for a thruple. That is a first on the show and I love that.  Thank you, Barrie. Loved our chat. Since I opened with Nietzsche, I’ll close with a quote of his.

“And those who were seen dancing were thought to be insane by those who could not hear the music.”

While widely credited to Nietzsche, there is no evidence he actually said it. But there was no internet in the 1800’s, so I choose to believe he said it. And just how important this idea is. Being true to the ideals, morals and vision that drive you as a creative will always be challenge to maintain. As the philosophical force known a Steelers Wheel once pondered, “Clowns to the left of me, jokers to the right, here I am, stuck in the middle with you. Don’t let the clowns and jokers define you or your work. It’s easier said than done. I know.

Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, stay focused and rise about the chaos. -CXD

Corey Damen Jenkins | 603 | Bold Vision, Grounded Leadership, and the Art of Designing with Purpose

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I’m really excited about today’s episode because I had the chance to sit down with the incredible Corey Damen Jenkins. We covered a ton of ground—from how Corey manages multiple design projects and prioritizes what matters most, to his inspiring journey from starting his business in the mid-90s to becoming one of the most respected voices in interior design today.

Corey Damen Jenkins is one of the most vibrant and visionary voices in American interior design today. Known for his unapologetically bold aesthetic—full of lush textures, vivid color, and sophisticated pattern play—Jenkins brings more than just beauty to the spaces he creates. His work is joyful and aspirational, infused with a sense of personal integrity and a deep understanding of how interiors can enhance the way people live and feel. From best-selling books to international product collaborations, Jenkins continues to redefine what luxury and accessibility can look like when rooted in authenticity, resilience, and creativity.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

1. Trade Events & Time Management: The Toy Box Philosophy

The conversation began with Jenkins discussing how he navigates the demands of a high-profile career—balancing trade shows, media appearances, and client work. He shared a metaphor of a toy box to explain time management: putting the large “toys” (key priorities) in first ensures space for the smaller items to fit. It’s a disciplined approach to focus, and it reflects how he manages both his calendar and creative energy.

2. Editing as a Design and Business Principle

This prioritization isn’t just logistical—it’s philosophical. Jenkins draws a parallel between business decisions and the creative act of editing in design. Both require focus, clarity, and the willingness to strip away excess in pursuit of excellence.

3. Early Career & Industry Entry: Facing Doubts and Defying Odds

Jenkins reflected on his long journey in design, which began in 1996 and gained traction during the 2008 recession when he officially launched his firm. Entering an industry where Black designers were—and remain—underrepresented, Jenkins faced skepticism about his viability and visibility. But he persevered, fueled by vision and grit.

4. Corporate to Creative: A Risk That Paid Off

Before design, Jenkins worked as a buyer in the automotive industry. A layoff became the turning point. He left behind a secure but unfulfilling career and embraced the uncertainty of entrepreneurship. The decision marked a shift not just in vocation but in health, happiness, and purpose.

5. Rejection & Resilience: Knocking on 779 Doors

One of the most powerful stories he shared was about knocking on 779 doors before securing his first big client. That perseverance wasn’t just physical—it was emotional. Jenkins emphasizes that success has a price, and it’s often paid in rejection, humility, and endurance.

6. Creative Theft & the Reality of Dupes

As his profile grew, Jenkins became acutely aware of the challenges around intellectual property in design. He spoke candidly about how creatives are often vulnerable to idea theft and copycat culture—an issue particularly painful for designers who, like him, put years into building an original voice.

7. Licensing Strategy & Brand Diversification

To combat market volatility and scale his impact, Jenkins has smartly expanded into licensing and product partnerships. Strategic collaborations with brands that align with his values—such as Eichholtz—enable him to protect his vision while reaching broader audiences and creating new revenue streams.

8. Staying Hungry: The Myth of “Making It”

Despite his success, Jenkins operates with what he calls “ambition, not abundance.” The hustle doesn’t stop when you become visible—it shifts. Staying grounded and hungry is part of his ethos and keeps both him and his team striving for more.

9. Leadership & Team Building: Values Over Vanity

Jenkins’ approach to hiring is deeply intentional. He prioritizes humility, character, and shared values over pure talent. Potential hires go through multiple interviews to ensure cultural fit. As he puts it: “We design with the intent to make people jealous—but in the best way possible.” That aspirational quality extends to his leadership style—firm, fair, and focused on mutual respect.

On Design Reimagined: A Book—and Ethos—That Reflects Evolution

Jenkins’ latest book, Design Reimagined, represents a major evolution from his debut, Design Remix. While Remix was thematic and Midwestern in focus, Reimagined is bolder, more global, and even more daring in its expression. The projects span a wider aesthetic spectrum—from restrained and modern to exuberantly maximalist. That diversity reflects not only the range of his clients, but the creative depth of his team.

“We want our interiors to incite envy—not out of malice, but desire,” he said. “That feeling of, ‘I want to live like that too.’”

The book—and the ethos behind it—embody Jenkins’ belief that beauty belongs to everyone, no matter the scale or budget.

That’s a wrap on my conversation with Corey Damen Jenkins. I hope you found it as inspiring and insightful as I did. Corey’s journey is a powerful reminder that perseverance, humility, and a clear creative vision can carry you through even the toughest challenges.

Be sure to check out his upcoming book, Design Reimagined, launching on September 9th, and keep an eye out for the new season of his series as well as his lighting collection. Corey is definitely someone to watch, and I’m looking forward to reconnecting with him soon for a deeper dive into his portfolio and upcoming projects.

As always, thanks for tuning in. If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with someone who might find it valuable. Until next time, stay focused,  keep pushing forward and rise above the chaos. -Convo By Design

Jeff Andrews | 602 | Our July 2025 Convo By Design Icon Registry Inductee

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Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is someone you certainly know, a West Coast design staple and someone with whom I have had a number of conversations. Jeff Andrews first appearance on the show was in 2019 and then again in 2020. Just before the world shut down. Jeff and I spoke form his Legends of LaCienega showroom window in May, 2019. He later appeared on a panel conversation at WestEdge in 2019. The last iteration of the show until 2022. 

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. 

On the show today, you are going to hear from Jeff again. These were his appearances on the show from 2019. First, you will hear the individual conversation with Jeff from Legends and then, you will hear the conversation form WestEdge. I hope you enjoy hearing these again as much as I enjoy sharing them with you. Jeff, thank you for all you do for the industry and providing such joy through your work.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Jeff and congratulations. Some of the things I truly enjoyed were the retelling of inspiration that led to his window design at Legends and the Doorbell story. It’s the little things, right?

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

Rebuilding Better (Smarter) | 601 | Architectural Best Practices for Wildfire-Prone California Live from Design Hardware

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California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hardware for the Spring Design Thought Leadership Summit, something we do four times a  year at Design Hardware to delve into trending ideas and concepts bubbling up through the design and architecture community. After hosting these events for over 6-years at Design Hardware, I always come away with a fresh perspective on emerging ideas and this time was no exception. The idea this time was to isolate the concepts and ideas that are needed now to address climate change, specifically fire related issues and develop them into actionable strategies for building—and rebuilding—homes in fire-prone areas.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hardware for the Spring Design Thought Leadership Summit, something we do four times a  year at Design Hardware to delve into trending ideas and concepts bubbling up through the design and architecture community. After hosting these events for over 6-years at Design Hardware, I always come away with a fresh perspective on emerging ideas and this time was no exception. The idea this time was to isolate the concepts and ideas that are needed now to address climate change, specifically fire related issues and develop them into actionable strategies for building—and rebuilding—homes in fire-prone areas.

The day was broken down into two parts. The first was specifically about fire-related building issues discussed during a panel featuring architect Greg Chasen of Chasen Architects and Ben Stapleton and Becky Feldman Edwards of the USGBC-CA. The second panel covered Market and supply chain issues being affected by both a surge in demand due to rebuilding and exacerbated by the on-again-off-again tariffs. That program will be published here as well so check back for publication.

This panel covers a lot. Here are some of the broader topics covered: 

1. Designing for the Realities of Wildfire

2. Empowering Communities Through Knowledge

The Rebuilding Guide

Developed with global design firm Arup, USGBC CA’s Rebuilding Guide is a cornerstone resource for homeowners, builders, and municipalities. It demystifies complex codes and synthesizes building science into digestible recommendations—ranging from site selection to material resilience, insurance options, and fire-adapted landscaping.

Common Language for Safety

One of the guide’s goals is to bridge communication gaps. “We have to be speaking the same language,” says Becky. Misunderstandings about what terms like “non-combustible” mean can lead to critical design flaws. The guide standardizes terminology to ensure that homeowners, contractors, and code officials are aligned.

3. Materials Matter: Vetting for Performance

The Rebuild Marketplace

To combat this, USGBC CA created the Rebuild Marketplace, a centralized database of rigorously vetted materials. By aggregating third-party certifications, performance data, and supplier information, it streamlines product selection and ensures homeowners aren’t left to navigate a confusing and inconsistent market on their own.

4. Passive Design for Active Protection

Building Without Vents

5. Codes, Compliance & Insurance Gaps

Aligning Codes and Insurance

6. Rethinking Density and Land Use

Smart Growth Strategies

7. Innovations in Housing Delivery

Housing innovation is also key to faster, more affordable recovery. Chasen outlines the benefits and limitations of prefab and modular construction, noting that while these methods reduce waste and speed up timelines, they aren’t always cheaper. He also encourages more creative approaches, such as:

  • ADUs as interim housing. These can serve displaced families during reconstruction and offer long-term rental income later.
  • Basements for cooling and shelter. Subterranean spaces provide thermal stability and potential fire refuge.
  • Fire-adapted finishes. Materials like thermally modified wood and fiber cement can replicate traditional aesthetics with modern protection.

8. Resilient Infrastructure Beyond the Home

Wildfire resilience extends beyond individual parcels. “These technologies exist, but we’re not implementing them,” says Ben, citing innovations like:

  • Buried power lines to reduce ignition risk.
  • Automatic water shutoffs for firefighting.
  • Community-scale solar and battery systems for grid independence during outages.

Investment in resilient infrastructure must parallel private construction to ensure collective security.

9. Regulating Rebuilds to Avoid Gentrification

Post-fire redevelopment often attracts large developers aiming to maximize profits. Chasen criticizes this dynamic: “You’re getting cheap, maximum-footprint homes with no real investment in community.” Without local involvement and regulation, fire-impacted areas risk displacement and gentrification.

Community-Led Planning

USGBC CA advocates for inclusive rebuild processes that prioritize original residents, especially those underinsured or living in high-risk zones. Incentives for owner-builders, design review standards, and community land trusts are potential tools to maintain affordability and equity.

10. From Reaction to Resilience: A Cultural Shift

I often say, “It’s always too soon… until it’s too late.” Rebuilding with intention requires proactive engagement, long-term thinking, and coordinated leadership. Communities can emerge stronger if they view wildfire not just as a hazard, but as a catalyst for transformation.

We cover a lot here and you are going to hear it all for Design Hardware, right after this.

Thank you Becky, Ben and Greg for taking the time to have this important conversation and providing so much actionable information! Check the show notes for details and links. Thank you for making the time during your busy day to listen to the show, subscribe and share with colleagues. Thank you to my partners sponsors; Pacific Sales, Best Buy, The AZEK Company, TimberTech and Design Hardware. All of these companies make a concerted effort to support the design industry through support of publishers like Convo By Design and sharing content and materials created to make our industry better and more resilient. Please give them an opportunity on your next project.

I created Convo By Design to serve a robust and incredibly creative design and architecture industry through programming like this. I hope you enjoy it. Please let me know. Send me an email with show and guest suggestions, convobydesign@outlook.com and join in the conversation on Instagram @ConvoXDesign, with an “X”. Thanks for listening to Convo By Design. Until next time—be well, I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. -CXD

3 Stories, One Major Event: Live From KBIS | 600 | Sharon Sherman, Jamie Gasparovic and Hannah Goldberg

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Today, we are getting in the way way-way back machine, back to February of this year for a journey to Las Vegas for KBIS, the Kitchen and Bath Industry Show. It’s funny to me that even though this was only a few months back, it feels like a lifetime ago. So much has happened this year. But if you recall, in February, before protests, riots, big bills, big balls, tariffs, and all the rest of the chaotic shenanigans, there was KBIS. It was an extraordinary show this year. Part of that were the conversations that took place. I am going to share three of them with you today:

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

One event over 3 days, 3 conversations in one episode of the show today and very different perspectives on the industry and design in general.

Sharon Sherman | Thyme & Place

Jamie Gasparovic | Studio Gaspo

Hannah Goldberg | Hannah Charlotte Interiors

Amazing, right? Thank you Sharon, Jamie and Hannah. Thank you to all of the incredible people from KBIS, NKBA, Emerald, Flying Camel, Leeann, Rachael and everyone else who made this experience possible, and made it possible for me to bring it to you. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.

Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.

Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design with an “X”..

These are complex issues that requires both deeper thought and immediate action.  I want to thank every one of our expert guests for their insights, time, and passion. We are surrounded by complex issues, are we not? That’s why I have been encouraging you to manage these complicated times. Because it’s real. It’s exhausting. But, from transition, comes opportunity. It is just a matter of thinking about it differently and finding the shiny, glimmering opportunities amongst dark and ominous clouds. So, stay focused and rise above the chaos. – CXD

Advancing Fire Resilience in Residential Design: Integrating Materials, Landscape, and Policy for Sustainable Safety | 599 | Live From Golden State Lumber. Concord, CA.

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This episode of Convo By Design is scheduled for the week of July 8th, 2025. Intentionally so we can begin thinking about what’s coming. It’s hard to forget trauma, like what we saw in Pacific Palisades and Altadena earlier this year. But not impossible. Traditionally, “fire season” in California begins in August and ends around the end of October. Over the decades, there has been a creep into July, then June on the front end and then into November and December on the back end. Sadly, now, there is no longer a fire season, only an ongoing threat. Part of a recent California tour that started in the Bay Area and ended in Pasadena, I got an earful, and, because the mics are always on, so will you.  In this special episode, you’re going to hear an extraordinary panel conversation in its entirety—one that explores the very real and immediate design challenges and opportunities facing architects, builders, designers, and manufacturers when creating residential projects in fire-prone areas. This conversation was recorded live and it’s one of the most practical, informative, and emotionally resonant discussions we’ve had about fire-resilient design. This was recorded live from Golden State Lumber in Concord, CA. It features amazing professionals from design, landscape design and architecture. We have industry insiders and those on the front lines, literally.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Today, you are going to hear from;

Caroline Nassif | Studio Ovo

Mary Ann Schicketanz | Studio Schicketanz

Ian Cox | Devlin McNally Construction

Amy Wolff | Ceara Studio

John Davis | John Davis Architect

Robby Myer | Golden State Lumber

Jay Williams | The AZEK Company

Dustin Moore | Strata Landscape Architecture

This episode features the full conversation in four parts and here are some important ideas to listen for:

Setting the Context—Urgency, Evolution, and Mindset Shifts

We open with a candid discussion about the evolving nature of wildfire—how modern firestorms are not the slow-moving ground fires of the past, but fast, intense, and unpredictable events that demand a complete rethinking of how homes are sited, designed, and built.

  • Listen for how the professionals on the panel are redefining “resilience”, not as a post-disaster reaction, but as a forward-thinking design responsibility.
  • There’s discussion about the emotional component—how clients are now asking for homes that not only reflect their aesthetic desires but also protect their families and investment.
  • You’ll hear the beginnings of a common theme: that collaboration across disciplines—architecture, landscape, materials, policy—is essential to progress.

Materials, Methods, and Design Strategy

This section dives into the specific building systems and material choices that can help defend a home against wildfire.

  • Pay close attention to the comparisons between wood vs. non-combustible materials, and the increasing use of metal roofs, cementitious siding, and Class A-rated assemblies.
  • There are valuable insights into decking, fencing, vents, and eaves—often overlooked but critical components in fire resistance.
  • The discussion touches on building codes and certifications, and how understanding these nuances can inform smarter material selection and design detailing.

Design Solutions in Action

This is where we get into real-world case studies. Panelists share examples of how they’ve adapted fire-resilient strategies in current projects and how clients are responding to new realities.

  • Listen for examples of reimagining exterior spaces—gravel moats, Mediterranean-inspired gardens, and drought-tolerant landscapes that are also fire-resistant.
  • There’s a growing theme of creative compromise—how to design beautiful homes that meet code, earn insurance, and still feel like home.
  • One of the strongest takeaways here is the growing influence of insurance companies as drivers of design decisions, often dictating what is and isn’t possible based on risk models.

Systems, Bureaucracy, and the Bigger Picture

The final section broadens the lens to policy, forest management, and societal responsibility.

  • You’ll hear passionate commentary on how municipal red tape and lack of funding are holding back fuel reduction and prevention efforts on public lands.
  • There’s a sharp critique of the conflicting policies surrounding water conservation versus the need to irrigate plants to keep them from becoming fire hazards.
  • Perhaps most striking is the discussion about emotional decision-making in real estate—how people choose to build in beautiful, risky places and the evolving responsibility of design professionals to help guide those decisions.
  • The panel ends with a moment of humor and honesty, reflecting on the risks of living in various climate zones, whether it’s fire, flood, tornado, or drought—and the universality of risk in a changing climate.

What you’re about to hear is the full conversation—raw, honest, and highly informative. It captures the crossroads where climate, design, policy, and personal responsibility meet. Whether you’re a designer, builder, municipal official, or homeowner, this discussion offers real, actionable insights into how we build safer, smarter, and more beautiful homes for a rapidly changing world.

That was the full conversation on designing and building for fire resilience—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Mary Ann, Amy, Caroline, Jay, Ian, Robby, John and Dustin. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, The AZEK Company and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.

Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.

Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design.

This is a complex issue and one that requires both deeper thought and immediate action.  I want to thank every one of our expert guests for their insights, time, and passion.

Today, we learned:

  • How climate change and wildfire risk are reshaping architecture and landscape design;
  • What role new materials and building products play in safeguarding homes;
  • How to design beautiful, fire-conscious landscapes that meet strict new codes;
  • The ways insurance, regulations, and policy gaps are changing the game;
  • And why client education and holistic collaboration across disciplines is more important than ever.

Huge thanks, as always, to you for joining the conversation and to our sponsors for supporting these meaningful stories.

If you found this episode valuable, share it with a colleague and subscribe to make sure you don’t miss what’s next. We’ll continue bringing you the people, ideas, and innovations pushing the design world forward.

Until next time, stay curious, resilient, focused and rise above the chaos. – CXD