Tag Archives: WestEdge design fair

WestEdge Wednesday | 571 | The Great Outdoors: Reimagining California’s Love for Outdoor Living

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Californians have perfected outdoor living, largely due to the favorable climate. As weather patterns change, the design industry has adapted with sustainable materials, inventive building practices and creative use of space including outdoor kitchens, theaters, plunge pools, functional landscapes, and unique approaches to sport courts.  From pickleball to a pickle martini, design meets entertainment with the new innovations in outdoor design.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design. This program was sponsored by TimberTech. A fantastic partner/ sponsor of Convo By Design.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

At the highest level of design, the absolute best specifying designers, architects and landscape designers are all highly focused on the technology and performance of products and materials today. You have to because the products you specify for your projects have to perform and they have to last. That is one of the reasons why I am so proud to be working with TimberTech. Their focus on the technical renaissance of synthetic decking is literally changing the conversation about innovation and performance. It pulls focus on three priorities homeowners have and expect from the products their designers and architects specify for their luxury projects; 1. Aesthetics must match the overall design and fit visually. 2. Durability and maintenance. I’ve told you my board-flipping stories about my own wood decks. Clients not only want beauty, but they want ease of use and they want it to last for decades. 3. Sustainably made. Clients are more conscious of the environment and they want the same of their materials. TimberTech hits each one of these elements with a product that not only meets expectations, they exceed them. TimberTech makes a synthetic decking that looks just like wood, color and embossed wood grain for a natural appearance. Their composite decking is technologically superior as it has been created to last for decades, and it is manufactured with up to 85% recycled material. Their Advanced PVC Vintage and Landmark Collections have a Class A Flame Spread Rating making these products an amazing choice for wildfire prone areas, which unfortunately continues to grow on a risk-map. Check the show notes for more information about this and to find the nearest showroom or lumberyard. You can also check them out directly TimberTech.com.

Moderated by: Josh Cooperman, Convo By Design

Featuring: John Feldman | Ecocentrix Landscape Architecture, Sam Toole | AZEK Co. Erik Peterson | PHX Architecture, Scott Specht | Specht Novak, Dustin Moore | Strata Landscape Architecture

WestEdge Wednesday | 569 | Is it Worth Saving: Iconic Architecture or an Old but Poor Representation

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What makes an architectural work worth saving from the bulldozer? The architect? The style? The age? A famous past resident? How are preservation decisions made when historical considerations are in conflict with the rights of the current owner? What is the responsibility of the city and what municipal rules/regulations help address such discussions? Join this conversation with industry insiders as we explore preservation and progress.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Moderated by: Josh Cooperman | Convo By Design 

Featuring: Jaime Rummerfield | Jaime Rummerfield Interior Design, Chris Goddard | Goddard Design Group, Anthony Laney | Laney LA, Paul McClean | McClean Design, William Hefner | Studio William Hefner

WestEdge Wednesday | 567 | Color Mix: The Sherwin Williams 2025 Color Capsule Collection

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I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.

All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a stage designed by Julie Beuerlein of JKB Home Design. An amazing space that served as the backdrop for our conversations. Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations like this one.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

The following panel discussion hosted by Sherwin-Williams, where they explore color and its many applications, from evoking emotion and enhances spaces, to creating balance that dramatic wow factor! Sherwin-Williams shares insight from their recently announced 2025 Color Capsule Collection, featuring not just one but nine hues as part of its color trend forecast.  A panel of industry pros share practical insights on how to best incorporate these colors (and others), from bold statements to subtle accents. Whether you’re a design enthusiast or a professional, this conversation will equip you with the knowledge to stay ahead of the color curve and enhance your color potential!

Moderated by: Ashlynn Bourque, Sherwin-Williams and Ro Almira, Sherwin-Williams
Featuring: Breegan Jane, Breegan Jane; Kerrie Kelly, Kerrie Kelly Studio; Patrick Ediger, Patrick Ediger Interior Design; and Eddie Maestri, Maestri Studio

WestEdge Wednesday | 563 | Sustainable Design: Does it Have to be All or Nothing?

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I’m Josh Cooperman and this is a special edition of Convo By Design featuring all of the programming from the 2024 edition of the WestEdge Design Fair. We call these entries WestEdge Wednesday, a programming concept that will allow those of you who either didn’t make it to the show this year or, those who made it and are taking me up on my promise to share It with them again on Convo By Design.

All of these programs were shared in the WestEdge Theater presented by Pacific Sales Kitchen and Home, a Best Buy company. On a stage designed by Julie Beuerlein of JKB Home Design. An amazing space that served as the backdrop for our conversations. Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations. Like this one.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

When it comes to sustainability in residential design and architecture – whether renovating or new build – the impression can be that you either have to do everything sustainably, or not even start down that path. Increasingly, many consumers/clients want to make a positive impact by making sustainable choices. How does one choose, do you have to, and which choices make the most impact?

Moderated by: Degen Pener, Writer/Editor
Featuring: Lori Dennis, CEO, Lori Dennis Inc.; Dan Brunn, Dan Brunn Architecture; Hanna Li, Creative Director and Designer, Hanna Li Interiors; and Greg Roth, CarbonShack Design

WestEdge Wednesday | 561 | Authenticity Vs. Dupes: Honor and Respect for Design and Those Who Craft Original Work

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There are stories, you have no doubt heard them or seen them for yourself on Instagram or the websites offering dupes of almost everything for less. There are many reasons why the copy-market thrives and why some creatives feel that they are entitled to change it a small detail and call it their own. Is the value in the look of it for less, or paying a bit extra and knowing you have an original? Perhaps the copy-market, while always present, only thrives during crisis-pricing for the real thing. We explore the value of original work and how knock-offs are changing the nature of creative design.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Moderated by: Kelly Phillips Badal, LUXE Interiors + Design

Featuring: Jen Samson | Jen Samson Design, KimGordon | Kim Gordon Designs, Candice Quinn | London Pierce Design and William Zhang | EMTEK

WestEdge Wednesday | 559 | Connected Vs. Unconnected: The Future of Home

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Connected vs. Unconnected: The Future of the Home The debate rages on… The fully connected home where all can be automated vs. the unconnected environment and the return to the beauty of form, function and simplicity. We’re not Luddites, but if we look at the experiential nature and convenience of a connected space, we must also consider what it means to have a space that is intentionally unconnected. The removal of screens, tech, automation, phones, and tablets can create calm and allow opportunities for true reconnection with self and others. Offline. Join this compelling conversation about AI, automation and the pros and cons of a fully connected home in a complicated world.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Moderated by: Erika Heet – Interiors Magazine

Featuring: Kristi Nelson | KM Nelson Design, Adam Hunter | Adam Hunter, Inc., Ginger Curtis | Urbanology Designs, Jaqui Seerman | Jaqui Seerman Designs

WestEdge Wednesday | 557 | What’s Next: How the Election and Recent Events will Affect the Design Industry

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No matter who wins, changes are coming. How can the business of design adapt to these changes, and thrive at the same time? Will additional tariffs change the pricing model of goods? How will new regulations affect transportation, fuel usage and household appliances? During these uncertain times, we’re all looking for a bit more stability and direction. Learn how to best navigate the changing landscape and better prepare your design firm and clients for the future.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Moderated by: Josh Cooperman, Convo By Design

Featuring: Scott Specht | Specht Novak, Erik Peterson | PHX Architecture, Shirry Dolgin | ASD Interiors, Joe Carline | Kligerman Architecture & Design

WestEdge Wednesday | 554 | The Intelligent Kitchen: How Technological Advancements Create A Higher Quality of Life

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After so many conversations at the show this year, a few things became quite clear. We are in a bifurcated market. Some designers are extremely busy, others, not so much. The most creative and successful creatives all understand that the one way to maximize their edge is to attend these events, talk to new suppliers, vendors and product manufacturers. We all have to be lifetime learners if our hope is to maintain a competitive edge. That means coming out and attending these panel conversations as so many have this year and in past years. Gather incredible product and technical application about kitchen design like this from The Intelligent Kitchen: How Technological Advancements Create a Higher Quality of Life.

All of these programs took place in the WestEdge Theater presented by Pacific Sales Kitchen & Home. The stage was designed by Julie Beuerlein of JKB Home Design.

We’ve all heard that the kitchen is the heart of the home. It has also evolved into the brain and central nervous system through advancements in modern technology. These developments have created a more intelligent kitchen and a space the addresses the emotional and intellectual needs as well. Thought-full design and development of modern appliances that address needs without being asked, a focus on food preservation, preparation, cooking and a mindful approach to household tasks have changed the way designers think about the kitchen. They are providing new avenues for the enjoyment of kitchen spaces and an increased quality of life that is human-centric. Learn how the kitchen has been forever changed and how these advancements will continue to evolve.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Moderated by; EZ Gonzalez, Pacific Sales Kitchen and Home

Featuring: Mark Cutler & Nichole Schulze of CutlerSchulze, Jess Jones | Jess Jones Design Group, Rachael Grochowski | RHG Architecture + Design and Kerrie Kelly | Kerrie Kelly Studio

WestEdge Wednesday | 552 | Small Space Big Style: The ADU Revolution and Popularity Behind Living Small

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As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Something that has taken hold globally is the idea that living small doesn’t have to be spartan and without enjoyment. The ADU Revolution is real and nowhere else has it evolved to fully capture the California Style than in Southern California. But the beauty here is that these ideas, once explored don’t just stay in California. Those ideas are exported for the benefit of others.

Small Space Big Style: The ADU Revolution and Popularity Behind Living Small
The Accessory Dwelling Unit (ADU) has become an amazing opportunity for those wishing to add additional space to a property. ADUs have also changed the way many think about living within a smaller footprint. Whether a first home, guest house, income generating space, home office or other functional space, a small space can still offer big impact. The Cato Institute tracks the stratospheric rise of ADU’s and demonstrates how once again, California is leading the way in creative problem solving. Hear what’s next for the ADU, and how homeowners, developers and tenants are planning accordingly.

Moderated by: Frances Anderton

Featuring: Joan Barton, Dirty Girl Construction, Marcos Santa Ana, Alloi, Scott Specht | Specht Novak, Aejie Rhyu, ARA-la Studio, Erik Peterson | PHX Architecture

 

Iconic Architecture at the 2024 WestEdge Design Fair | 538 | A Preview AND Tickets to the Show

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I’m Josh Cooperman and this is Convo By Design with another preview episode as we get ready for the WestEdge Design Fair in Santa Monica, California. We’ll be back at the Barker Hanger for another installment of the show. That means another stage featuring 2 full days of talks and and thought provoking conversations. Thought provoking, yeah we’ve got that. And if you’d like to attend, here’s a link for tickets:

https://www.grsreg.com/westedge24/exhPass?exh=cxd

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Every year around April or May, I sit down and put pen to paper. I will write out dozens of program ideas from some of the most intriguing concepts that come from the podcast and sketch out what a more detailed conversation might look like. The episode you are about to hear is what inspired the Iconic Architecture program live from WestEdge and what ideas might be explored. This program is jam packed with heavy hitters in design and architecture covering a big concept. What makes architecture iconic and worth saving? The panel will include; Jaime Rummerfield, Christopher Goddard, Anthony Laney, Paul McClean and William Hefner. I am incredibly excited to sit and watch moderator, Alison Martino of Vintage LA navigate these treacherous waters. Everyone has an opinion, right? Where did this idea come from? Back in June of 2022, you heard an episode about 1001 North Roxbury, an extraordinary home in Beverly Hills. A home that was in remarkable condition, exceptionally designed and on a list of homes to be saved in Beverly Hills. It’s gone now. And you are going to hear how it happened.  Water under the bridge. But without understanding how this happened, what’s to keep it from happening again? This panel will be touching all points related at this years show and since I know you don’t want to miss it, make sure you come. There is a link in the show notes for tickets to WestEdge 2024. Now you can brush up on the topic a little bit with this journey back to Beverly Hills in 2022. And you’ll hear it all, right after this.

There you go. All the intrigue you could ever ask for! The origin for the Iconic Architecture panel at WestEdge Design Fair, November 14th-16th at the Barker Hangar is Santa Monica. Make sure you join us.  Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.

Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD