Special Series on Designing for Disaster | 4 | Designer Joseph Berkowitz on Making What You Have Work Better for You

This is Convo By Design with a special series of  episodes focused on the COVID-19 pandemic from a different perspective. You already know about washing your hands and staying at home. But, staying at home has created a whole new set of unforeseen issues. Our homes were not created to serve as home, office, school, restaurant, daycare all at once. This series of episodes is designed to address the fact that most if not all of us are home weathering out this pandemic. Our homes were not designed for this and make weathering this a little bit easier.

This conversation with designer and founder of JAB Design Group, Joe Berkowitz. Joe is all about using what you have both creatively and smartly to make your space live bigger, live easier and inspire you. Once you know what you have, remove and add to find your place, and find inspiration. We could all use a little more of that right now.  Joe also shares advice for making your spaces more functional, right now.

Thank you, Joe, for your time and talent. For more about Joe and JAB Design Studio, go to J A B Interiors dot com. Thank you, Walker Zanger, for your partnership and support of Convo By Design. And thank you for listening, were it not for you, there would be no Convo By Design. We will get through this, together. And until we do, I will keep bringing you the ideas from incredibly talented creatives to make this a little bit better. If you have a question, ideas for a segment or you are a designer that wants to help, please email me at ConvoByDesign@Outlook.com. Take care of yourself and your loved ones.

Use What You Have and Make t Work For You:

  • Spaces Get Stale – Look for ways to rearrange
  • Don’t Throw it ALL Out – The art is in the edit, remove what needs to go
  • Disassemble/ Reevaluate  – Take a fresh look at it, what do you want? 
  • 20% Rule -Take Away 20% of the Accessories
  • Don’t Be Afraid of Space – Embrace it
  • Visual Vocabulary – Find what works for you, now. It can change back later
  • One Word – Functional

The Architectural Canvas | 264 | Erik B. Peterson

I’m Josh Cooperman and this is another episode of Convo By Design with noted architect and founder of PHX Architecture, Erik Peterson

Erik likes to say about his canvas, “As you study it, the land starts to talk to you, it guides you.” And that is how the following conversation went. Architecture is an art form, comprised of equal parts creativity and math. The manner in which the architect applies his craft to create and use space to its fullest potential, all the while artistically sculpting the form into a form that fits the client. This is my conversation with architect and founder of PHX Architecture, Erik Petersen.

That is a wrap on this episode of Convo By Design. Thank you, Erik, for your time. Thank you, Walker Zanger, for your generous support of the show and thank you for listening and subscribing to the show. If you haven’t yet, it’s easy. You can find the show everywhere you find your favorite podcasts or ask Siri. Say, “Hey Siri, play Convo By Design podcast.”, and she will. Until next week, stay healthy and keep creating.

You Need Some Inspiration, Find it Here | 263 | WESCOVER

I’m Josh Cooperman and this is another episode of Convo By Design with an incredible digital resource for any creator, designer or artist who wants to get some new eyes on their work.

The resource is called WESCOVER, you can find them at WESCOVER dot com and you’re about to hear from Allison Murray, Content Director at WESCOVER. This is a digital portal for amazing creative work, they connect people, places and the work.

I spoke with Allison late in 2019 and while editing the piece, I was trying to find the best time on my editorial calendar to share this with you and then things sort of made the choice for me. 2020 stared off great in SoCal design… KBIS in January, Modernism Week in February and then coronavirus happened. The most amazing thing about creative endeavors is that they are an experience to be a part of and to share with others and when something like COVID-19 strikes, it makes the sharing part very difficult. There will most likely be many more canceled events in the spring and possibly summer months. The life’s blood of creative types is the export of work and import of inspiration. This is about connections and finding new sources of inspiration one artist, designer, architect, creator, or podcaster at a time. This is Allison Murray, Content Director of WESCOVER.

That is a wrap on this episode of Convo By Design. Thank you, Allison, for your time. Thank you, Walker Zanger, for your generous support of the show and thank you for listening and subscribing to the show. If you haven’t yet, it’s easy. You can find the show everywhere you find your favorite podcasts or ask Alexa. Say, “Hey Alexa, play Convo By Design podcast.”, and she will. Until next week, stay healthy and keep creating.

Special Series on Designing for Disaster | 1 | Marissa Zajack | How to Make Your Entertaining Areas More Efficient

I’m Josh Cooperman and this is Convo By Design with a special series of episodes designed to help you manage this coronavirus disaster by providing you with actionable ideas and tips to run your home more efficiently. We ALL have more going on at home now. You are not alone, as a matter of fact, I don’t think we’ve all been in more similar circumstances. While the stories of conference call disasters provide a little levity, I realized that our homes and resources are being taxed like never before. Our homes were not designed for this unless you’re a “prepper.” I am talking with some of the best and brightest in design and architecture to get their strategies for making space more efficient.

This episode was recorded on Saturday, March 21st with Marissa Zajack of Marissa Zajack Creative. Marissa is a master designer with vast knowledge and experience in restaurant and bar design. Marissa is providing some phenomenal advice on how to make your kitchen, dining and entertaining spaces operate more like the hospitality industry. A few simple ideas can help streamline meal preparation and make your kitchen and dining areas more comfortable and more inspiring in the process. This is Marissa Zajack.

Thank you, Marissa, for both your time and talent, thank you, Walker Zanger, for your partnership and support of Convo By Design. And thank you for listening, were it not for you, there would be no Convo By Design. We will get through this, together. And until we do, I will keep bringing you the ideas from incredibly talented creatives to make this a little bit better. If you have a question, ideas for a segment or you are a designer that wants to help, please email me at ConvoByDesign@Outlook.com. Take care of yourself and your loved ones.

Topic: Making Residential Kitchen and Entertaining Spaces Operate More Efficiently

Organize Your Kitchen
Keep an inventory of your supplies
Reorganize, move all supplies and tools are closer to where they will be used
Create ‘server stations’ with specific items for use away from cooking and preparation areas
Establish an organizational plan including times for foodservice and weekly meal plans
Go through all your resources and remove what you are not using right now
Freshen up your space, inspiration is in short supply, don’t run out
What can you repurpose to make your entertaining spaces more functional
Bring the outside in with garden cut flowers OR branches if you don’t have flowers
EDIT – Sometimes it’s not what you have but what you remove that makes the space function more efficiently
Place heavier items closer to where they will be used (simple idea…I know)
Look at what is lacking in your space right now. Solve what you can and plan to correct in better times

Mentorship Master Class | 262 | Timothy Corrigan, Michael Berman & Genevieve Trousdale

The reason I love doing this podcast as much as I do is because of the amazing people I meet along the way. It’s as simple as that. In this episode of the show you are going to hear from three amazing designers and tremendous people; Michael Berman, Timothy Corrigan, and Genevieve Trousdale. The setting is WestEdge Design Fair and the top is mentorship. I have had the great fortune of interviewing each of them separately but I wanted them on stage so you could hear the story about the connection that binds the three of them together. This is a story about learning, teaching, sharing and collaborating. One of the greatest gifts that come from teaching is what the teacher learns from the student. This is story is very much about that.

That’s a wrap on this episode of Convo By Design. Thank you, Genevieve, Michael, and Timothy. Thank you WestEdge Design Fair for making a public forum possible. Thank you, Walker Zanger, for your support and most of all, thank you for listening. Were it not for you, there would be no Convo By Design. Until next week, keep creating.

Sweeten Your Design | 258 | Jean Brownhill

You listen to Convo By Design for a few reasons, I have been told, and 2 of those reasons are to find inspiration and hear the stories of designers, architects, futurists and creators responsible for the direction of design in So Cal and beyond. I have an amazing guest in Architect, founder and CEO of Sweeten, Jean Brownhill.

Brownhill’s story is a complex one full of long shots  successes and uphill battles. A women who is disrupting the construction space by attempting a massive change in the way the business is done. I want you to know that I use the word “disrupting” carefully and with purpose. Because that word has become overused with regard to business changing the status quo and because simply changing something isn’t enough, it has to be positive change or what’s the point? 

Brownhill is addressing some common issues and attacking those issues with thoughtful strategy available via Sweeten, a company that matches clients with vetted contractors in a transparent ecosystem that incentivizes the trade to remain on good terms and Sweeten is compensated through commissions on work transacted within that ecosystem. While I have not experienced the service myself, I like the idea because it provides all parties with positive motivating factors for doing things the right way. That would make Brownhill and Sweeten a truly disrupting company. And regardless of how you feel about that idea, what cannot be denied is that a woman… of color… an architect… in  the construction space… who has raised millions of dollars in VC funding… does make Jean Brownhill a unicorn. She is one of very few, this is her story.

Convo By Design is presented by Walker Zanger….A remarkable company and an equally remarkable design partner.  While the Walker Zanger brand was built on the promise to inspire designers and architects to do their best work, there is far more to it than that. Yes, that promise is fulfilled everyday through a commitment to provide the best ceramic, glass, stone, porcelain, quartz and concrete surfaces and finishes but at the heart of this is a family owned and operated business that provides stunning surfaces for a well designed home.  Walker Zanger started in 1952 and they are absolutely one of the best trade partners a designer can have. Check out their newest collaborative line with designer Pietta Donovan. A collection of Cement and Ceramic tiles inspired by the the patterns and colorways of the 1970’s and created with a comfortable modernity. Walker Zanger is on the cutting edge of design featuring products for every style and architectural feel you can create and they provide homeowners with the materials that dream kitchens and baths are made of. Check out any of their 14 showrooms across the country or shop online, Walker Zanger dot com.

That is a wrap on this episode of Convo By Design featuring Jean Brownhill, this was recorded at the WestEdge Design Fair in Santa Monica in October 2019. Thank you for the time Jean, thank you Walker Zanger for your generous support of the show and of course, thank you for listening. Without you, there is no Convo By Design!  Until next week, keep creating.

Beautiful Together | 257 | Product Partnerships Designed to Succeed

Every week, you and I go on this journey through the inner workings of the business of design and architecture together. Actually, that’s not completely accurate, it’s not just the business, it is the inner workings of a big complex machine of which the business is an integral part but certainly not the entirety of what we talk about every week. The very DNA of this world is design and architecture. Within that are many detailed and complex inner workings that aren’t always what they seem. I had an opportunity at the WestEdge Design Fair to sit and talk with some people of whom I am extremely fond. They include New Zealand born, Brooklyn based interior and product designer, Pietta Donovan and Walker Zanger Marketing Director, Erika Egede-Nissen. We talked about partnerships.

I get asked about this subject quite often and discuss it on the show equally often, what makes a good partnership between designers, showrooms and manufacturers? What is the best way to approach a line of products while trying to both hit a spot in the market, maintaining brand identity while simultaneously breaking new ground and being innovative. All these things are difficult to do in isolation but combined in a product launch. It’s hard, it’s complex but is also something that is best done in a collaborative framework. You don’t know when I was recording this intro and it’s immaterial to the point of the story but today I had a conversation with a showroom manager and their director of showrooms who was in from out of town. I was explaining how Los Angeles is different than New York, and how we are different compared to Houston, Dallas, Miami and Chicago. Of course we are, and those differences are not just regional, local or national. Design today is all about making our spaces truly unique to us as opposed to making our spaces exactly like the projects found in the trade publications. Listen, as the associate publisher and online editor for Modern Luxury Interiors California Magazine, I see the challenges the industry faces when trying to differentiate themselves from everyone else. Manufacturers, showrooms, designers and architects all face those very same challenges. You listen to the show, and if your new, welcome, you’ll be up to speed very quickly, I believe in brand, differentiation, innovation and that the true value of design lies in the talent of the individuals who create. Today, I offer a story that will touch on all of the above. The collaboration, partnership, innovation, promotion and execution is based on a few universal truths.

Nobody does this alone, you need others to help you succeed
Luck is something earned by working hard so that you are in the right place at the right time
More is learned by listening than by speaking
True mastery is displayed through application than description, in other words, show me, then tell me.

Todays story is told in two parts, first with Pietta and Erika. They are going to explain the anatomy of this unique and special partnership. Following that, you’ll hear from Jonathan Zanger and his perspective on the same subject.

The Christopher Kennedy Compound in Turlock, CA | 256 | Hosted By Nancy Russert of Les Beaux

Design houses are one of the elements unique to interior design and architecture. It’s like our version of the runway show in fashion, or the car show in the auto industry. Christopher Kennedy has become quite adept at ideating the design house and executing them. Christopher is a regular fixture in Palm Springs during Modernism Week and you have heard about some of those here on the podcast and even seen some of the interviews on our YouTube channel.  As a side note, before I started the podcast, I produced a design house in Hollywood I called Small Space, Big Style and Christopher was a featured designer on the project. He masterfully designed a 70’s inspired living room and was an absolute pleasure to work with. So when I heard that Christopher was creating a design house in Central California, I really wanted to cover it for you.

I had another idea at the time, I wanted to assign this project to someone who could cover its from a designer’s perspective so I reached out good friend, previous guest and fabulous design talent, Nancy Russert of Les Beaux and Twist Custom to go and see this project. She did, and in the process, created what is really a travel journal to the Central California Valley City of Turlock, definitely NOT a hotbed of design to see this project.

Convo By Design is presented by Walker Zanger….A fantastic company and an equally dependable design partner.  While the Walker Zanger brand was built on the promise to inspire designers and architects to do their best work, there is far more to it than that. Yes, that promise is fulfilled everyday through a commitment to provide the best ceramic, glass, stone, porcelain, quartz and concrete surfaces and finishes but at the heart of this is a family owned and operated business that provides stunning surfaces for a well designed home. Walker Zanger started in 1952 and they are absolutely one of the best trade partners a designer can have. Check out their newest collaborative line with designer Pietta Donovan. A collection of Cement and Ceramic tiles inspired by the the patterns and colorways of the 1970’s and created with a comfortable modernity. Walker Zanger is on the cutting edge of design featuring products for every style and architectural feel you can create and they provide homeowners with the materials that dream kitchens and baths are made of. Check out any of their 14 showrooms across the country or shop online, Walker Zanger dot com.

This is Nancy Russert starting off where most good travel stories begin, the airport. #Design #Interiors #MidCenturyModern #NancyRussert

Epic Spaces & Favorite Places | 254 | Bringing Inspiration Home

This is a conversation from the WestEdge Design Fair called Epic Spaces and Favorite Places… Here’s the idea… Online access has made the world a smaller place. It has brought us closer together and created the opportunity to see amazing things in wonderful and far away places. For some, that’s just not good enough. Travel, treasure hunting and using that as inspiration to create magnificent spaces is their true desire. This is a conversation about amazing places in exotic places and bringing it home moderated by USModernist.Org founder George Smart and featuring, Assembledge+ David Thompson, Massimo Buster Minale from Buster and Punch, interior designers Alison Pickart and John McClain and Fettle’s Tom Parker. This is a great chat about design, inspiration, travel and putting it together in pursuit of epic spaces!
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#design #inspiration #travel #Assembledge+ #BusterandPunch #JohnMcClain #AlisonPickart #USModernist

Build Your Design Brand | 253 | The Firm Upgrade Master Class

This is a panel conversation from the WestEdge Design Fair called The Firm Upgrade, part of the Brand Development Series. It featured journalist, Alex Abramian, Project M+ Cleo Muranane, Designer Jeff Andrews and Xander Noori’s, Keon Khajavi-Noori. This conversation is about growing your design or architecture firm’s brand, your profile, doing more, doing better and increasing the productivity of your brand development, an afterthought for many creators. This is the whole conversation and it covers many of the questions you probably asked yourself before working on your resolutions for 2020.  Get off to a fast start… It starts here. This conversation was hosted by yours truly and I do hope you enjoy it.

Thank you for the time, Alex, Cleo, Keon and Jeff and thank you for listening, downloading, subscribing, emailing and coming out to our events. Without you, there is no Convo By Design. Please follow the podcast on Instagram, ConvoXDesign with and “X” and make sure you subscribe everywhere you find your favorite podcasts. That way, you will receive new episodes on your mobile device the moment they are published.

Convo By Design is presented by Walker Zanger.

Until next week, keep creating.

#WestEdgeDesignFair #ConvoByDesign #BrandDevelopment #XanderNoori #JeffAndrews #CleoMurnane #AlexAbramian #WalkerZanger