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Thankful | 542 | You Take the Good, Take the Bad, Take the Rest and There You Have… an Amazing Year… Or something Like That

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This podcast, started in 2013, now 11 years running. I wanted to break from the usual conversations to share some thoughts on gratitude and optimism. To share some updates and thank those who have participated in this exceptional run.

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The production of this episode coincides with Thanksgiving, intentionally. This is the time of year when most design professionals and clients alike tend to shut things down for the year. Kids come home from school for the Winter break, family comes to visit, we buy gifts for loved ones, attend holiday parties and I like to think that I am not alone in looking at the past year reflectively while looking to the new year with renewed optimism. 2024 was a fantastic year with regard to the show. Convo By Design has hit a higher gear this year. Going back to by background in motorsports, that means we have opened up new opportunities and are running faster and harder than ever before. The post-pandemic world is different that it was prior. Some issues have emerged this year that I find disturbing. Natural disasters, climate change, weather patterns have all accelerated. It isn’t really about if people believe or remain climate change deniers. Ignore these changes at your peril. I experienced something in 2023 that forever changed the way I feel about climate changes. Father’s Day, 2023, there was a straight line wind event in Tulsa. 100 mile per hour winds for 30-minutes. You can imagine the destruction. My family was fine, but others were not as fortunate. As I write this, a series of hurricanes passed through the southeast and the devastation was tremendous. We are also saw a dock workers strike, a fierce election season which will once again separate families and end friendships. And as I say this, I cannot help but feel optimistic for the year to come. Why? I’ll tell you, rights after this.

Why the optimism? First, I have been incredibly fortunate. I have my family, my health, you… yes you, I am so thankful that you listen, even happier when you send an email to let me know you like the show, disagree with something I said or have a guest suggestion. I also have a roster of incredible partner sponsors. Patrick, Nick, Mitch, Rachael and Jari from ThermaSol. Dan, Jay, Sam from TimberTech. Shaun and Verzine from Pacific Sales as well as the amazing team at Monogram. Michele, Avi, Stassi and Jaime from Design Hardware. Then there are the incredible creatives who share their stories and their work with us, you and me every week on the show.

2024 has brought some new endeavors, exciting changes and portends great things to come. But tread cautiously. I’ll get to that in a moment. First, the new developments. I learned early on in my radio career that the only thing you can really count on is change. The Telecom Act of 1996 changed so much, for me…and you. Most of the people I speak with these days don’t listen to the radio, and that is unfortunate for radio, but not for all of the incredible audio programming that we have available. If there was no Telecommunications Act of 1996, radio stations would probably still be in the hands of individual owners instead of the 10 groups that almost every American radio station. When I was a teenager, growing up in the Valley. I listened to KLOS, KMET, KNAC and KROQ. Play a song for me and I can tell you about how old I was and what I was doing when it was popular. KMET and KLOS created a love for Guns & Roses, Motley Crue, Giant, Scorpions and Van Halen, KNAC sharpened the rock edge with Metallica, Ozzy, Anthrax and Megadeth. Then KROQ, my beloved KROQ. The Smiths, The Cure, Depeche Mode, Roxy Music, The Nails who by the way introduced me to the name , Kamala, “who couldn’t sing but kept the beat and kept it strong.” 88 Lines About 44 Women, check it out. The point is, independent radio groups kept things fresh and interesting. They introduced me to new artists to fall in love with. Radio today is a shadow of its former self. The artists you hear today aren’t broken by radio but through individuals on social media. I compare this to the design industry because there is a very similar pattern being established. There was a time for those of us who loved design and architecture, a time when if you wanted to see what designers were making a splash, you turned to the trade publications. The magazines who provided beautiful glossy images, contributors who were actually journalists, writers who could craft a story and explain the language of architecture and design. Those days too have sailed by because most of us don’t subscribe to magazines anymore. That makes me sad because I still love magazines. They just don’t love me back. And I know there are some of you listening who still subscribe to and read magazines, but you are in the minority and at some point, this too will cease. Case in point. If you like music, and who doesn’t, when was the last time you bought an album? Not a song, an entire record? Fine, CD, digital download or actual vinyl, the whole record? Swifties, no need to email me, you’re different, I get it. This comparison makes for an interesting comparison between musicians and designers & architects. both produce new work that is reflective of broader societal issues. If radio was still the boss, you would not get exposure to new artists except those the industry wanted you to hear. Same goes for designers. To be frank with you, if radio were still the boss, podcasts would all be controlled by the existing radio groups. And, if the shelter trade publications were still as popular as they once were, Convo By Design would probably never have happened. So, in a strange way, I’m grateful for that too. 

I mention this because as you are listening to this episode of the show, we recently completed the 2024 installment of the WestEdge Design Fair, a show I have been associated with since 2015. I have produced the programming o the main stage since 2017 and this year brought new voices along with well recognized creatives in design and architecture. Along with the new and established voices, we are talking about relevant issues that are affecting everyone in the shelter space, residential, commercial, design, architecture, manufacturing specifying, everyone and all of it. Concepts like; What’s Next which addresses what many can expect in 2025 with respect to politics, workforce, shipping, receiving, tariffs and other cost issues. Offline Vs. Reconnected, a conversation about the value, health  and emotional benefits of cutting cords in the design itself, why and how for best effect. Authenticity Vs. Dupes, cancel culture taught us that there are ramifications for bad actions and bad actors yet theft, specifically idea theft, creative theft goes unpunished, or has thus-far. But that’s changing, those with sticky fingers beware. Vengance is coming. Have heard about the kerfuffle between the Donals Judd Foundation  and Kim Kardashian and Clements Design. This is a huge deal concerning trade dress, intellectual property and trademark infringement. A big deal and not the only issue out there. How about Gifford V. Sheil. Another high profile copyright and trade dress infringement as it relates to content and social media. This one is really interesting. It revolves around …

We are covering a number of new ideas that warrant exploration. If you were not able to join us this year, fear not, every panel has been recorded as it has since 2018 and you will be able to listen in beginning in January with a limited series called WestEdge Wednesday where you will hear one of the 2024 conversations. I want to share something else pretty special with you. Something that will make your heart sing if you love extraordinary design talent, right after this.

2024 brought the inaugural year of the Convo By Design Icon Registry, a hall of fame showcasing some of the most extraordinary guests since the show started in 2013. The icons of 2024 include; Bunny Williams, Cara Woodhouse, Jean Brownhill, Alex Papachristidis, Susan Ferrier, Dakota Jackson, Brigett Romanek, Tim Corrigan, Kyle Bunting, Brian Pinkett, Jamie Bush, and I’m spilling the tea a bit, but December’s addition will be the Brownstone Boys. You will hear that episode in a few weeks. Third Thursday of every month will be the induction of a new icon. This is a hall of fame, not a massive click-bait list of dozens of creatives, these individuals have been selected for a few reasons that include their appearance on the show, their body of work, a willingness to give back to the industry and the manner in which they created their design business. All of these individuals have left an indelible mark on the world, leaving it better than they found it. Make sure you are listening to the 2025 class inductions, there are some very special people. Each icon, in addition to their induction episode, will be receiving a custom made and hand turned piece from JMC Studio. You can see what those look like on Instagram @convoXdesign, with an “x”. Final thoughts, right after this.

2025 is going to be an exceptional year, I can feel it. Been vibing with the universe and I can feel everything beginning to align. It feels different because, as I stated at the beginning of this episode, there are external forces at work that have made and continue to make life more complicated that it once was. I think that designers are futurists who make life better through their architecture and design. That talent is what will be addressing the climate change issues, costs of goods, specification and lifestyle. We adapt, we evolve, we change in response to the external forces that affect the manner in which we live, love and exist. I’m excited about the year to come and that joy comes form an appreciation for what is and acceptance of what was. That’s gratitude. I’m grateful and thankful for everyone who has come on the show this year, I’m thankful for my partner sponsors, TimberTech, ThermaSol, Design Hardware, Pacific Sales and Monogram. Please keep those guest suggestions and show ideas coming, convo by design at Outlook dot com and on instagram, @convoXDesign with an “X”.

Until next week, be well, take today first and Happy Thanksgiving. – Convo By Design

CXD Design Icon Series for March 2024 | 497 | Jean Brownhill

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I’m Josh Cooperman and this is Convo By Design with a very special episode. Part of a new series of the show and something that I have been considering for quite some time but I specifically wanted to complete year 10 of the show before I rolled this out. 

Do you know that in the 11+ years of Convo By Design, I have published over 500 episodes, spoken with over 6500 creatives, produced over 5 dozen panel conversations for design events across the country. From all of these amazing conversations with the worlds greatest creative talent, I wanted. to start enshrining some of these individuals into the Convo By Design Icon Registry, a hall of fame if you will.

I don’t do contests and I most certainly don’t do lists. Lists are gimmicks designed to capture clicks. They are, click bait pure and simple. You cannot tell me that a list of 50, 75 or 100 designers and architects are the absolute best at what they do without providing context. Lists are created in the hopes that those who are being listed will promote the accolades and that attention will be driven back to the author of the list. And contests where creatives have to reach out to their base to get them to vote for them is just wrong in my opinion. Because, if someone is amazing at what they do… Celebrate that, no strings attached. And that is what we are going to do here. 

Now, the criteria… Each inductee has been a guest on Convo By Design. They have a body of work that is exceptional in their various disciplines and there is no justification required for their world class status. They give back to the industry, they are innovators, givers and make our industry better than they found it. This project is called the Convo By Design Icon Registry, because that is what this is, tantamount to a hall of fame, but more. What is an ICON? Described as an icon; A person or thing regarded as a representative symbol or as worthy of veneration. A registry is a well curated list. You can consider this a venerable who’s who in our industry with gifts to offer and a willingness to share. Pablo Picasso is credited with saying, “the meaning of life is to find your gift and the purpose of life is to give it away”. Now, I am not suggesting that those enshrined in the Icon Registry have all just been giving away their gifts. These are professionals of the highest order and part of being a professional is knowing your worth and understanding your value. Each of these individuals have appeared on Convo By Design, shared what they know for the betterment of others, and I am deeply appreciative for that. This is the most authentic way that I can express my gratitude for that. As deeply appreciative as I am for their sharing, I am equally grateful for your taking the time to share a few moments, an hour out of your busy schedule each week to listen to the show. Again, the most authentic way that I can express that gratitude is to give you an opportunity to hear them again. Every month, the last Thursday of the month, unless it’s a holiday week, in which case I will publish a week sooner, I will share a new inductee with you.

This week, our third installment into the Convo By Design Icon Registry is Architect and founder of Sweeten, Jean Brownhill. 

Brownhill is an incredible talent. A serious multi-hyphenate and an extraordinary person. A Loeb Fellow from Harvard University’s Graduate School of Design where she co-founded the African American Student Union, founder of SAW, Sweeten Accelerator for Women and so much more. Her accolades are many and deservedly so. Jean and I spoke back in 2019.

Thank you Jean for making this world a better place than you found it. Congratulations on your addition to the Convo By Design Icon Registry. And thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD

Design Rockstars, Rebels & Raconteurs | 261 | A Blueprint for Success

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I started Convo By Design seven years ago because I saw an opportunity to tell the stories of creators, designers, architects, artists, set decorators and others who change the way we live, build and design. I started recording panels and keynotes from West Week, Fall Market, Legends and of course, WestEdge Design Fair. After I started working with WestEdge co-founder’s Troy Hanson and Megan Reilly, the opportunity presented itself to start producing the stage. For two years now, the Convo By Design Programming Lounge has been a place to share new ideas, engage and explore the stories from inside SoCal’s vibrant world of design and architecture.

Rapidly, a new class of creators has emerged. These artisans are taking the industry to the next level through the work as well as through the stories they’re telling and the business they’re building. They are multi-dimensional. I crafted a panel called Rockstars, Rebels, and Raconteurs to showcase some of these unique personalities. This group included designers Lori Dennis and  Ryan Saghian as well as architect, Jean Brownhill. Consider this a blueprint for success and a roadmap for any new creative endeavor.

This chat was fun and covers a lot of ground so let’s get to it. Here are some of the topics covered:

Who are you? What an interesting question. Do you know? They do.

The next topic is one very near and dear to my heart, it too was covered at WestEdge and you will be hearing about it later this year on the podcast. The topic is mentorship.

The next topic is connections. So important and you’re going to hear why.

You have heard a lot about talk collaborations and you are about to hear more..this is good, really good.

Okay, we have covered a lot of ground here. Identity, mentorship, connections, collaborations… You’re about to hear about fear.  Not a topic often addressed but so important. Everyone feels it, but everyone responds differently. Here is how this group of rebels handles their fear.

From fear to drive and you’ll hear how they are connected.

From fear to drive, what could the next subject possibly be but working on the edge…

If you are going to change the business, disrupt or whatever you want to call it, you have to find your niche, locate the need, find the audience looking for what you have to offer.

From finding the need to maintaining momentum. This is a hard one. Making it to the top is one thing, staying there is another…

Finally, it comes down to blazing trails and doing things differently…

So there you have it for Rockstars, Rebels, and Raconteurs with Lori Dennis, Jean Brownhill, and Ryan Saghian. This is a blueprint for any creator looking to take their game to the next level. Special thanks to Ryan, Jean, and Lori. Thank you, Megan and Troy, thank you Erika Heet for moderating this conversation, thank you, John McClain, Kevin Isbell, Julia Wong and Nicolette Akiko for designing our stage at WestEdge. Thank you, Walker Zanger, for your support and thank you for listening, without you, there is no Convo By Design. If you haven’t already, please subscribe to the show everywhere you find your favorite podcasts. Until next week, keep creating.

#ConvoByDesign #Rockstars #RyanSahgian #JeanBrownhill #LoriDennis #WestEdgeDesignFair

Sweeten Your Design | 258 | Jean Brownhill

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You listen to Convo By Design for a few reasons, I have been told, and 2 of those reasons are to find inspiration and hear the stories of designers, architects, futurists and creators responsible for the direction of design in So Cal and beyond. I have an amazing guest in Architect, founder and CEO of Sweeten, Jean Brownhill.

Brownhill’s story is a complex one full of long shots  successes and uphill battles. A women who is disrupting the construction space by attempting a massive change in the way the business is done. I want you to know that I use the word “disrupting” carefully and with purpose. Because that word has become overused with regard to business changing the status quo and because simply changing something isn’t enough, it has to be positive change or what’s the point? 

Brownhill is addressing some common issues and attacking those issues with thoughtful strategy available via Sweeten, a company that matches clients with vetted contractors in a transparent ecosystem that incentivizes the trade to remain on good terms and Sweeten is compensated through commissions on work transacted within that ecosystem. While I have not experienced the service myself, I like the idea because it provides all parties with positive motivating factors for doing things the right way. That would make Brownhill and Sweeten a truly disrupting company. And regardless of how you feel about that idea, what cannot be denied is that a woman… of color… an architect… in  the construction space… who has raised millions of dollars in VC funding… does make Jean Brownhill a unicorn. She is one of very few, this is her story.

Convo By Design is presented by Walker Zanger….A remarkable company and an equally remarkable design partner.  While the Walker Zanger brand was built on the promise to inspire designers and architects to do their best work, there is far more to it than that. Yes, that promise is fulfilled everyday through a commitment to provide the best ceramic, glass, stone, porcelain, quartz and concrete surfaces and finishes but at the heart of this is a family owned and operated business that provides stunning surfaces for a well designed home.  Walker Zanger started in 1952 and they are absolutely one of the best trade partners a designer can have. Check out their newest collaborative line with designer Pietta Donovan. A collection of Cement and Ceramic tiles inspired by the the patterns and colorways of the 1970’s and created with a comfortable modernity. Walker Zanger is on the cutting edge of design featuring products for every style and architectural feel you can create and they provide homeowners with the materials that dream kitchens and baths are made of. Check out any of their 14 showrooms across the country or shop online, Walker Zanger dot com.

That is a wrap on this episode of Convo By Design featuring Jean Brownhill, this was recorded at the WestEdge Design Fair in Santa Monica in October 2019. Thank you for the time Jean, thank you Walker Zanger for your generous support of the show and of course, thank you for listening. Without you, there is no Convo By Design!  Until next week, keep creating.