She’s Got the Magic and That is What Makes it All Work | 446 | Glenna Stone

I’m Josh Cooperman and this is Convo By Design exploring the work of Philadelphia interior designer Glenna Stone. A very talented creative who said this, “I think of design as a magical process where something that didn’t exist suddenly does…and that’s what I love about what I do. I love developing a complete design, a 360 vision that considers the intentions of the client, the architecture of the space, and all the while artfully combining scale, balance, proportion, texture, and hue in a way that marries beauty and lifestyle. Great design is about walking into a space, and every single time feeling one thing: this is as it should be.”

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

Glenna’s bio reads like this; Inspired by her mother, an artist and teacher, Glenna developed her sense of color and composition at a young age. She has always had a passion for combining color, materials and textures in an artful manner. Paralleling her creative side, Glenna embraced her strong technical skills and received a degree in engineering from Lehigh University. Upon graduation she worked for Fortune 500 companies as a consultant and project manager in the consumer products industry.

While achieving much success in this previous career, she felt the need to embrace her more creative side and began taking interior design courses at the Boston Architectural College and the Rhode Island School of Design. After much consideration, Glenna decided to combine her technical and creative skills and pursue a graduate degree in interior design. Glenna graduated from Drexel University with a Masters degree in Interior Architecture and Design. This specialized background and balance of left and right brain not only contributes to the success of Glenna Stone Interior Design, but also sets the firm apart within the industry.

Glenna prides herself on being an original thinker, a good listener with impeccable attention to detail, and someone who sees each project phase through to completion. As a cofounder of The Sustainability Nexus, sustainable design and giving back to the local community is of high importance. She finds her work as an interior designer exceptionally rewarding because it allows her to enhance the quality of others’ lives through design. (end of bio)

Thank you Glenna, loved our chat and truly appreciate the time. Thank you to Convo By Design partners and sponsors, ThermaSol, Moya Living and Design Hardware. You make this show possible and I truly appreciate you. Speaking of appreciation, thank you for listening, subscribing and downloading the show. Without you, what’s the point. Please keep sharing this little podcast, entering our 11th year with some truly fun things in store over the coming weeks and months. Did you catch our first episode of Drinking About Design? We’re drinking and telling design stories! More on the way. Thanks for listening, until next week, be well and take today first. -CXD

Fitting In Is the Art of Being Yourself, and Others Loving You for It and This Company Nailed it | 444 | Roberta Mantenuto, CEO of Fittes

I’m Josh Cooperman and this is Convo By Design. Today on the show, you are going to hear from Roberta Mantenuto, CEO of Fittes, formerly Aria Vent and sometimes the biggest changes from changing the smallest details. This is one of those occasions, to me at least. Fittes Co. is the Canadian company revolutionizing the vent and register business. They created a modular air vent and you know what I love most about this? For the longest time, we just used what we had available, contractor grade from the big box or perhaps a boutique brand that made the same thing, but with nicer finishes. Fittes now has a full line of framed and flush mount covers, vents, outlets and drains.  It’s just such a simple idea and that is what I love most about this story. I sit down with Roberta, CEO and co-founder of Fittes and daughter of company co-founder and inventor, Paolo. One part of this story is in the simplicity of the idea, another is the elegant execution of the concept. The third idea is the scaling up and recent name change to stay current. The final piece for me, is the story of a father-daughter duo making something happen and executing on this simple idea in a very big way.  You are going to hear my conversation with Roberta Mantenuto, right after this.

Thank you Roberta for the time. Love the idea, love the company and as a girl dad, love the family partnership dynamic. Thank you to my partners and sponsors ThermaSol, Moya Living, Design Hardware. I truly appreciate the partnership. And thank you for listening, downloading and subscribing to the podcast. Please make sure you are subscribed so you get every episode of the show the moment its published. Please email me with suggestions and show ideas, love the input. Email is convobydesign@outlook dot com and on Instagram @convoxdesign with and “x”. Thanks for listening. Until next week, be well and take today first. -CXD

LIVE From Frank Lloyd Wright’s ONLY Skyscraper | 440 | The Price Tower in Bartlesville, Oklahoma. A Very Special Place

When I first moved to Tulsa, Oklahoma, I mentioned in the show that something I was most excited about was seeing new things that many if not most have never seen. There was something on my list from day one and I finally had the chance to go and do this. Visit Price Tower. For those not familiar; The Price Tower in Bartlesville, Oklahoma is an absolutely exquisite creation of Frank Lloyd Wright. It is constructed of concrete in a very unique shape. Four quadrants based on the geometry of  a 30-60-90 double parallelogram.  It was based on the idea for a Manhattan cluster of buildings designed and then scraped in 1929 due to the great depression. The Price Tower was designed and built for Harold C. Price to serve as the headquarters for his oil and gas pipeline company. The building was designed to be mixed-use and was opened to the public in February, 1956. 

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

The Oasis Alliance – Providing design to those in need.

ICAA Southern California – SoCal is Southern California’s preeminent resource on classical architecture and the allied arts.

Materials Used: The building is primarily made of concrete with heavy use of wood, copper and other materials regularly found in Wright’s work. heavy use of copper, stamped concrete in Cherokee Red can be found alongside the natural wood and use of greens and golds. The wallpaper used as well as fabrics designed for Schumacher as part of his Taliesin line can be found as well as his unique style of lighting and a significant amount of art are all present. There are unique pieces present that were designed and then sent to local companies to create. They include cast aluminum chairs by the Blue Stem Foundry

Mixed Use. What makes this building unlike any other example of Frank Lloyd Wright architecture is that this is a “skyscraper”, to be considered by him and others as the only one he ever built. FLW was interested with how people lived. His definition for a skyscraper was not dissimilar to how streets showcase horizontal society, this was made to be vertical an accomplish similar purpose. As such, this was his example of a live/ work environment and incorporated many floors to serve as separate zones for separate purposes. Because the building is supported by the four elevator towers and not the floors themselves, FLW was able to imagine the space almost like a tree with the elevator columns as trunk, floors as branches and copper installation as leaves.

My Experience: This visit was amazing for me. I received an incredible tour by a gentleman named Price Connors and later sat down  with Price for an interview which you are about to hear. If you check out the show notes, you will find links to some IG reels showcasing video from this visit. Of note, check out how FLW wanted you to live in the spaces he creates. Check out the amazing views and try to imagine as I did that you were in a tree house, because that is how it felt to me.

The day I visited, I learned that the building has been sold to Copper Tree, Inc. for the debt and a $10M promise to refurbish the building. I had never heard of Copper Tree and thought, what a unique name for a company interested in refurbishing this particular building. I did a little digging and learned that Copper Tree is a relatively new company, an investment company created for the purpose of acquiring and preserving iconic buildings.

I sat down with Price Connors who is an absolute wealth of knowledge and who both gave e a guided tour of The Price Tower, and sat down for an extensive interview about this truly unique project. I hope you enjoy hearing from Connors as much as I enjoyed speaking with him. For images and video shorts from my time at The Price Tower, visit us on Instagram, @convoxdesign with an “x”. You are going to hear from Price Connors, right after this.

What an absolutely amazing experience. Thank you everyone at The Price Tower for making the visit possible. Thank you Price for speaking with me and the amazing tour. My hope here was to share this extraordinary piece of American architecture with you. I know that many if not most in the US have no plans to visit Bartlesville, Oklahoma and I imagine it even more challenging for our international listeners.  I do encourage you to check out the videos, images and extra content on Instagram, @convoxdesign with an “x”. Thank you for listening, until next week, be well and take today first. -CXD

Martyn Lawrence Bullard | 434 | Legendary Human and Fabulous Designer LIVE from The Showroom

Martyn and I first spoke in 2019. We spoke at his showroom in the West Hollywood Design District and we spoke about set design, of which Martyn and I are both very fond. We talked about Tony Duquette and how the art of stagecraft allows Martyn to transcend the design with ideas and strategies for feel and emotional spaces. Use of non-traditional materials in unusual ways to create now objects. That is quintessential set decoration, masterfully employed. In this episode, Martyn and I have more time to really explore the ideas, history and experience behind his work.

We recorded this conversation live from the brand new Soho Home Studio on Melrose Blvd. in West Hollywood. They are actually Martyn’s showroom neighbor in an iconic space serving formerly as the Rose Tarlow showroom. Just an exquisite space that made for the perfect setting for our chat. Enjoy this edition of The Showroom, a one on one with Martyn Lawrence Bullard

Thank you Martyn for your time, I loved this. Thank you Soho Home Studio for hosting this conversation and our tenth anniversary party. Thank you for listening, downloading and subscribing to the show. If not already, please make sure you are subscribing to the show. You can find Convo By Design everywhere you find your favorite podcasts.

Thank you to my wonderful partners and sponsors, ThermaSol, Moya Living and Design Hardware. Without you, I would not be able to do this and for that, thank you. Thanks again for listening. Be well and until next week, take today first. -CXD

London Calling. Mother & Daughter Firm Ward & Co. Balance, Brilliance and a Story Well Told | 432 | Sarah & Rosie Ward

I’m Josh Cooperman and this is Convo By Design with a different perspective today. We’re hopping across the pond to hear from one of my new favorite design firms. From London, this is the mother and daughter team, Sarah and Rosie Ward from the Chelsea, London design firm, Ward & Co.

You will notice a few things about the following conversation. Strong design is universal. Good design relies talent, skill and a willingness to divorce oneself from their own personal style in favor of understanding what lies at the center of a client’s desires. Sarah and Rosie do that and it’s evident in their work. It’s also fun to have a conversation that spans international boundaries because while as humans we have similarities in needs and desires, the differences geographically are significant. I hope you enjoy this conversation with Sarah and Rosie of Ward & Co.

Thank you, Sarah and Rosie.I appreciate the time and insights. Thank you CXD partners, sponsors and friends ThermaSol, Moya Living, Design Hardware, the ICAA SoCal Chapter and The Oasis Alliance.

Thank you for taking the time out of your day to listen to the show. I hope you enjoy the show because that’s why I do this. I would also like to hear from you. I love the guest submissions and show ideas so keep them coming, email me or message me on Instagram @convoxdesign, with an x.

Remember why you do what you do and for whom you do it. Let that be the thing that drives you to push the boundaries and let’s keep moving our industry forward. Be well, and until next week… Take today first. CXD

Wellness & Design Thought Leadership Series | 430 | The Industry in the Midst of A Revolutionary Change, These Experts Share What’s Coming Next

I’m Josh Cooperman and this is Convo By Design. Celebrating 10 years hosting and producing this show has given me so much that I cannot even tell you how much it means to me. That is why I strive to continue giving back to this incredible industry every chance I get. Because it’s important, and I think that because it took me so long to figure out what I wanted to do when I grew up. Not saying I have totally grown up.

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

The Oasis Alliance – Providing design to those in need.

ICAA Southern California – SoCal is Southern California’s preeminent resource on classical architecture and the allied arts.

Giving back to the business is important. Do you know that when I started Convo By Design, I was the only person recording panel conversations from our amazing design events. I think I started recording panels in 2014 and for the first 4 years of the show, I would approach guests to be on the show and the first question would be, “what’s a podcast.” Nobody asks me that anymore. I’m also not the only one recording the panels and conversations anymore. And that is a good thing.I would credit the wider distribution of critical design thinking for some of the groundbreaking work we see today in the business. The new products and services available to designers and through to their clients is nothing short of remarkable. 

The pandemic brought a wholesale change in the way think about design, it fundamentally changed the very nature of thee business. Listening back to some of the conversations I had during lock-down was not only transformational in the way I think about the business but informs my editorial calendar and some of the things in store for you here on CXD in future episodes. The following conversation is a look back to the future with a group I spent some time with during lock-down. 

I started hosting the Wellness & Design Thought Leadership Series back in 2017. It has had a few different names but the idea that wellness and design thought leadership are inextricably tied together makes sense to me anyway and that is how I settled on this name for the gatherings both live, in-person and virtual. This cohort features an illustrious group of creatives who joined me during the pandemic via Zoom and we gathered again in January to check in. Thi conversation features; Laurie Haefele, Rozita Nazarian, Alexandra Abramian, Gary Gibson, Takashi Yanai and Josh Boris. We cover a lot of ground about how the industry is changing in real time. I hope you enjoy this conversation with some wonderful friends, right after this.

What a fun conversation. I love that we could do this. Thank you Laurie, Rozita, Alex, Takashi, Gary and Josh. Thank you for all you do to move the conversation forward. Thank you CXD partners and sponsors ThermaSol, Moya Living and Design Hardware. Thank you for taking the time out of your day to listen to the show, subscribe, download and send me emails with guest submissions and project ideas for coverage. Keep them coming.

Until next week, be well and take today first. -CXD

ICAA SoCal Honoring Richard Landry + Ezrha Jean Black from Bergamot Station | 427 | Art and Architecture, the Richness of the Southern California Canvas

I’m Josh Cooperman and this is Convo By Design. Today on the show I’m going to take you back to an event honoring one of the best in the business today. It was the Institute of Classical Architecture and Art  Southern California Chapter’s annual Legacy celebration in honor of the incomparable Richard Landry.

What an absolutely spectacular night this was. t was raucous, loud, and incredible fun. I’m going to take you with me as I emceed the event that night at the California Club in Los Angeles. In this episode, you are also going to hear from Artillery Magazine’s Ezrha Jean Black. She is going to give you a walking tour with artist Peter Wallis within his installation at Bergamot Station in Santa Monica, CA. This is an episode in celebration of art, architecture and those who create it.

Thank you Ezraha, Brian Pinkett, Richard Landry, ICAA Southern California, Bergamot Station, and everyone who played a part in this episode. Now more than ever, remember why you do what you do and for whom you do it. The design and architecture community single handedly makes the lives of those we serve better and it’s because of you. Thanks again for listening, we’ll be back next week with another story, so until then, be well and take today first.

Becoming the Art We Create | 424 | Color Mixing it Up with Sherwin Williams feat. Sue Wadden

In life, we come across people who change us. Some in small bits, some larger but they, in some way shape our journey and inform who we become. Two of those individuals in my life left us last week. What I find so interesting about it is that these two individuals and i interacted for about one hour each yet they had an immense impact on my life. That led me to think about you, those who listen to the show, this podcast and it reminded me that is the reason that I do this, in the hopes that what I do could impact others, that it could have a lasting impact on your life and shape your journey.

You might be wondering about who these people were. One was actor Tom SIzemore who you might recognize from Heat, Saving Private Ryan and countless others. The second was Wayne Shorter, legendary jazz musician. I interviewed both of these icons and each had a sizable impact on me and inform the way I think about things.

Wayne Shorter told me a story about how he envisioned his music as a journey, bigger than an instrument playing notes with a band for fans. An actual journey of life, this became a philosophy for him and his story made me think about the journey we all take, the work we create and how that composition changes us.

Tom Sizemore left an indelible mark on me. He told a story about being saved by a friend. That reminded me that none of us get to impact points along that journey without others along the way.

So, a journey is nothing without the people along the way. Just wanted to share that and remember 2 people who made a tremendous impact on me in a very short amount of time.

I’m Josh Cooperman and this is Convo By Design with a colorful conversation for this year’s International Builders Show in Las Vegas. Nothing changes the nature and language of design more than color,  right? While I can’t see you, many are nodding, others are shaking their heads because we in the industry can rarely agree on anything like this and that is just a small part of what makes the current state of design so amazing and wonderful. 

We shouldn’t be agreeing about anything related to design or color. The moment we all begin to love something and think it permanent, we lose finding what’s next and I hope that never happens. I also think that very cycle is what transitions design thought leadership and trending ideas to the trendy, which I believe is when creative ideas die. The following is a conversation I had with Sue Wadden, director of color marketing for Sherwin Williams. We were talking about color and the opportunities designers and specifiers have with Sherwin Williams family of products. We’ll get to that, right after this.

Thank you, Sue. Loved our chat and I’m looking forward to doing this again soon.  Thank you Convo By Design sponsors, ThermaSol, Moya Living and Design Hardware for your partnership. I appreciate you and I love the way you support the design industry. For those listening who want to learn more, please check the show notes for links. Thank you for listening to the show. I know now more than ever, there are a lot of shows out there and you chose CXD. I appreciate you and I hope you found this episode to be a great use of your time because that is my goal. Let’s do this again shall we? Say, next week? Until then, be well and take today first. -CXD

Artificial Intelligence and The Design Industry | 418 | What You Need to Know Because the Future is Here, Now

I’m Josh Cooperman and this is another edition of Business By Design, a special feature of the show. As previously mentioned, I am producing these ad hoc and I have something special for you today. But first…So you know, the following opinions are mine and do not represent or warranty any economic or future performance. We are not responsible for any gross factual errors voiced by guests, real or fake. There are no guarantees here, just ideas that have been constructed based on research so I suggest that you do your own research as well before acting on any of the ideas shared here. This is what those in the business call a disclaimer and it is meant to make sure you know that I am not giving you any financial advice, I am presenting ideas in the hopes that it gives you a way to perhaps think a bit differently about this business of ours.

Most of you have heard and might be curious about whats happening next in the business from a technological standpoint. There has been a lot of chatter recently about NFT’s, the metaverse and AI. At KBIS and Vegas Market recently, some creatives have expressed doubts, others concern and it makes sense. Years ago, I started tracking the amount of time designers and architectural firms spent of social media, marketing and other activities not directly related to the core business of the design practice and it has been astounding to see the time spent on these activities skyrocket. For me, as the host and publisher of Convo By design, it has been interesting to watch some designers really embrace media, writing blogs and some even recording their own podcasts. I love that because they got to see first hand just how difficult and time consuming it can be to do it right. That being said, we are entering a new era, one of artificial intelligence and that will have some very interesting effects on the business of design. and we are going to explore that very idea. Before I get to deep into this, I want to introduce me guest today. Meet AIDAAN (Artificial Intelligence Design And Architectural Narrarator).

As you might have guessed, AIDAAN is not human, he is as AI as it gets. I made a choice here, I gave AIDAAN an artificial sounding voice. There are some options out there that sound as real as any human. You have most likely already heard from or actually spoken with AI support and you might not even be aware. So, today on the show, we are going to hear from AIDAAN and they are going to tell you about various aspects and topics of the industry. I’m messing around with different voices and over time, I will begin to add more refined voices and we are going to learn together what that will sound like.

Something else you should know. The content you will be hearing about was not written by me, or any other human being for that matter. I have been using a few different AI sources like ChatGPT which is responsible for the actual content that AIDAAN is voicing. As a journalist, editorial integrity is of paramount importance to me so I am going to tell you when AI is responsible for producing the content you hear on the show.

So the first thing I wanted to know was the current state of the design and architecture industry. AIDAAN, take it away.


The interior design industry is a vital part of the United States economy, providing jobs for thousands of designers, salespeople, and manufacturers across the country. From high-end residential projects to commercial spaces, the interior design industry has a wide range of applications and can be found in virtually every sector of the economy. In this article, we will explore the interior design industry as a business in the United States, examining the industry’s history, key players, and future prospects.


The history of interior design in the United States can be traced back to the early 20th century, when the emergence of the middle class led to a growing demand for comfortable, stylish homes. In the years that followed, the interior design industry grew rapidly, with designers like Elsie de Wolfe and Dorothy Draper pioneering new styles and techniques that helped to shape the look and feel of modern American homes.

In the post-World War II era, the interior design industry continued to expand, with designers like Raymond Loewy and Charles and Ray Eames revolutionizing the way we think about design. The emergence of the mid-century modern style, with its emphasis on clean lines, minimalism, and functionality, had a profound impact on the industry and helped to establish the United States as a leader in the world of design.

In the decades that followed, the interior design industry continued to grow and evolve, with designers and manufacturers constantly pushing the boundaries of what was possible. Today, the industry is a diverse and dynamic landscape, with a wide range of players and applications.

Key Players

The interior design industry is made up of a wide range of players, from independent designers and boutique firms to large manufacturers and retailers. Some of the key players in the industry include:

  1. Designers: Interior designers are the heart of the industry, providing creative solutions for residential and commercial spaces. Many designers work independently or as part of small firms, while others are employed by large companies or design studios.
  2. Manufacturers: Furniture manufacturers and other companies that produce interior design products are an essential part of the industry. These companies may work with designers to create custom pieces or may sell their products directly to consumers through retail outlets.
  3. Retailers: Retailers are an important part of the interior design industry, providing consumers with access to a wide range of products and services. Some retailers specialize in high-end luxury goods, while others cater to more budget-conscious shoppers.
  4. Contractors: Contractors and construction companies play a key role in the interior design industry, providing the skills and expertise needed to transform spaces into beautiful, functional environments. Many interior designers work closely with contractors to ensure that their designs are executed to perfection.
  5. Suppliers: Suppliers of materials and other products, such as fabric, wallpaper, and lighting, are an important part of the interior design industry. These companies provide the raw materials that designers need to create their designs and bring them to life.

Future Prospects

The interior design industry is expected to continue to grow in the coming years, driven by a number of factors. One of the key drivers of growth is the increasing demand for personalized and unique interior design solutions. As consumers become more design-savvy and sophisticated, they are increasingly looking for interior design solutions that reflect their individual tastes and styles.

Another key factor driving growth in the industry is the increasing importance of sustainability and environmental responsibility. As consumers become more aware of the impact of their actions on the environment, they are looking for interior design solutions that are environmentally friendly and sustainable.

In addition to these factors, the growing importance of technology is also expected to have a significant impact on the interior design industry. From virtual reality to 3D printing, technology is enabling designers and manufacturers to create new and innovative products and services that were previously unimaginable.

Okay, so from the state of the industry to some of the players AIDAAN mentioned, let’s start with a classic, 

Billy Baldwin was a man ahead of his time. Born in 1903, he was one of the most influential interior designers of the mid-20th century, renowned for his ability to create elegant, livable spaces that were both stylish and comfortable.

Growing up in Baltimore, Maryland, Billy had a keen eye for design from an early age. After attending the Parsons School of Design in New York City, he began his career as a window dresser for the prestigious department store, Bonwit Teller.

It wasn’t long before Billy was noticed by the city’s elite, who quickly began asking him to design their homes. His signature style was a blend of classic and modern elements, with an emphasis on comfort and practicality.

One of Billy’s most famous clients was Jackie Kennedy Onassis, who asked him to decorate her family’s home in Virginia. Billy’s design for the house was a masterful blend of traditional and modern styles, with clean lines, simple shapes, and a neutral color palette that emphasized the natural beauty of the surrounding landscape.

Billy’s success continued throughout the 1950s and 60s, as he designed homes and offices for some of the most prominent names in entertainment, politics, and business. His work was characterized by a simplicity and elegance that set it apart from the more ornate and opulent styles of the time.

Despite his success, Billy was always humble and focused on his work. He believed that good design should be accessible to everyone, and he wrote several books on the subject to share his ideas and inspire others.

Today, Billy Baldwin’s legacy lives on, with his designs and ideas continuing to influence generations of interior designers. He was a true pioneer in the field, and his contributions to the world of design will always be remembered and celebrated.

Next, I wanted to see if AIDAAN could explain something a bit more esoteric, nuanced and industry specific. I wanted to know more about the

Parsons School of Design

Architecture, also known as Parsons or Parsons The New School for Design, is a private art and design college located in New York City, New York. It is widely regarded as one of the best design schools in the world, with a long history of producing innovative and influential designers, artists, and thinkers. In this article, we will explore the history, philosophy, and legacy of Parsons School of Design.


Parsons School of Design was founded in 1896 by American impressionist painter William Merritt Chase. Originally known as the Chase School, the institution was established to provide young artists with the opportunity to learn from working professionals in a supportive and collaborative environment.

In the early years, the school focused primarily on painting and drawing, with a curriculum that emphasized the importance of classical techniques and the study of nature. As the school grew, however, it began to expand its offerings to include other disciplines, such as graphic design, industrial design, and fashion design.

In 1904, the school was purchased by Frank Alvah Parsons, who served as the director of the school until his death in 1930. Parsons was a visionary educator who recognized the potential of design to transform society, and he was instrumental in expanding the school’s offerings and establishing its reputation as a leader in the field of design.

Under Parsons’ leadership, the school was renamed the New York School of Fine and Applied Art, and later the Parsons School of Design. During this time, the school attracted a wide range of talented artists and designers, including the likes of Norman Rockwell, Alexander Calder, and Donald Deskey.

In the years that followed, Parsons continued to evolve and adapt to changing trends in art and design. Today, it is recognized as one of the most innovative and forward-thinking design schools in the world, with a focus on interdisciplinary collaboration and a commitment to social and environmental responsibility.


At its core, Parsons School of Design is guided by a philosophy that emphasizes creativity, experimentation, and innovation. The school’s curriculum is designed to encourage students to take risks, push boundaries, and explore new ideas and ways of thinking.

One of the key tenets of the Parsons philosophy is the idea that design can be a powerful force for positive change. Parsons students are encouraged to think critically about the social and environmental impact of their work, and to use their skills and creativity to address real-world problems and challenges.

Another important aspect of the Parsons philosophy is the school’s emphasis on interdisciplinary collaboration. Parsons students are encouraged to work across disciplines and explore new ways of combining different forms of design, from fashion and architecture to graphic design and product design.

Throughout its history, Parsons has also been committed to providing its students with real-world experience and practical skills. The school has strong connections to industry leaders and professionals, and students have the opportunity to work on real-world projects and collaborate with established designers and firms.


Over the years, Parsons School of Design has produced a long list of influential and innovative designers and artists. From fashion icons like Donna Karan and Tom Ford to architects like David Rockwell and Steven Holl, Parsons graduates have had a significant impact on the world of design.

One of the most notable aspects of Parsons’ legacy is its focus on social and environmental responsibility. Many Parsons graduates have used their skills and creativity to address pressing global issues, from climate change and sustainability to social justice and equity.

Parsons has also been instrumental in shaping the cultural landscape of New York City and beyond. The school’s alumni have played a key role in shaping the fashion, art, and design scenes of the city, and its influence can be seen in everything from the public spaces and buildings of the city to the fashion runways and galleries of the world.

Is this as interesting to you as it is to me? I find this fascinating. So the final question I had for AIDAAN today, how will those in the design trade use AI to make life better, business  more profitable and design more refined?

Artificial intelligence (AI) has become an essential tool in many industries, including design and architecture. The use of AI in these fields is changing the way designers and architects work, creating new opportunities for creativity and innovation. In this article, we will explore how designers and architects are using AI to make their work better for clients, how this is improving interior design and architecture, and how it is making life better.

  1. How designers and architects will use artificial intelligence to make the work better for their clients:

a) Streamlining the design process:

AI is already being used to streamline the design process, reducing the time and effort required to complete projects. For example, some companies are using AI to automate the creation of 3D models, allowing designers to focus on other aspects of the project. This saves time and increases efficiency, which can ultimately result in cost savings for clients.

b) Customization:

One of the most significant benefits of AI in design and architecture is the ability to customize designs to meet the specific needs of each client. AI can analyze data on client preferences, needs, and behaviors to create personalized designs that meet their unique requirements. This leads to more satisfied clients who feel that their needs have been heard and addressed.

c) Improved accuracy:

AI can also improve the accuracy of design work, reducing the risk of errors or mistakes. This is particularly important in fields like architecture, where errors can have serious consequences. By using AI to analyze data and create precise models, designers and architects can reduce the risk of errors and improve the overall quality of their work.

  1. How this will improve interior design and architecture:

a) Better space planning:

AI can be used to analyze data on space usage and traffic flow to create more efficient and effective interior design plans. This can lead to better use of space, improved traffic flow, and ultimately, a better experience for users of the space.

b) Improved sustainability:

AI can also be used to improve the sustainability of interior design and architecture projects. For example, AI can analyze data on energy usage and building materials to create more sustainable designs that reduce energy consumption and waste.

c) Improved safety:

AI can also be used to improve the safety of interior design and architecture projects. For example, AI can analyze data on traffic flow and building usage to create designs that minimize the risk of accidents and injuries.

  1. How this will make life better:

a) Increased accessibility:

AI can be used to create designs that are more accessible to people with disabilities. For example, AI can analyze data on the needs of people with disabilities to create designs that are easier to navigate and use.

b) Improved quality of life:

AI can also be used to improve the quality of life for people in interior design and architecture projects. For example, AI can be used to create designs that maximize natural light and reduce noise pollution, creating a more pleasant and comfortable environment for users.

c) Improved efficiency:

Finally, AI can be used to improve the efficiency of interior design and architecture projects, ultimately saving time and money for clients. By streamlining the design process and improving accuracy, designers and architects can complete projects more quickly and with fewer errors, resulting in cost savings for clients.


In conclusion, the use of AI in design and architecture is changing the way designers and architects work, creating new opportunities for creativity and innovation. By using AI to streamline the design process, improve accuracy, and customize designs, designers and architects can create better work for their clients. Additionally, the use of AI in interior design and architecture can improve space planning, sustainability, safety, accessibility, quality of life, and efficiency, ultimately making life better for all of us. As AI continues to evolve, we can expect to see even more exciting innovations in these fields in the years to come.

So, there you go. If you believe the machines, the state of design is strong. AI is real and this means there are new ways to use these new tools to make life better, work easier, advance innovation at a much faster pace and learn whats available sooner all while saving time and energy so you can both be more efficient and get more done. Now, can you use that additional time in a productive way or will that mean more time spent on social media? That is a personal question, but one that all of us need to ask ourselves. And, we will explore this further in the weeks and months to come.

AIDAAN, did you enjoy your first appearance on the show?

Thank you, to the amazing Convo By Design partners and sponsors, ThermaSol, Moya Living and Design Hardware. Thank you for taking the time out of your busy day to listen to the show. Please make sure you are subscribing to the show so you don’t miss a single episode. You can also follow along on Instagram for more fun and informative content. 2023 is shaping up to be another interesting year in design. As I have for the past 10, I will be bringing you the stories from across the globe here o n Convo By Design as well as design business insights on CXD’s The Business X Design.

Until the next episode, be well and take today first.

Exquisite Objects for Experimental Design from Mexico City, A Story of Art, Family and Collaborative Vision | 417 | Sten Studio

I’m Josh Cooperman and this is Convo By Design with a journey south, Mexico City to be exact, to speak with Sten Studio founder Jose Miguel Schnaider. We are talking about stone, sculpture, lighting, art and so much more.

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

From a family quarry to original works of art suing beautiful gifts painstakingly unwrapped from their multi-million year formation process, that is both a big responsibility and an unparalleled opportunity to create something truly unique.  Using the minerals and materials unearthed using select manufacturing techniques, Juan Miguel crafts some incredible works. But not alone. This is also a conversation about collaboration and teamwork. 

It dawned on my while writing the preamble for this episode that a consistent and constant theme that is present in every one of the 400+ previous conversations and from each of the 800+ creatives I have spoken with over the past 10 years, there is this state of wonder I feel. I was having a conversation recently with the CEO of a rather large company. We were just chatting about life in general and I realized something. My friend’s creative pilot light had gone out. As we delved deeper, it became evident that there was no joy in what he did, only obligations. The need to keep things going forward. Sales, R & D, stock price, no bad press, no scandals… Burnout will surely follow at some point, and he knows this. The goal, for him, is to hang on as long as possible. Get as close as he can to the day when he can eventually cut the cord and let go.

Think about that for a moment. Just keeping all the balls in the air versus living each breath in a state of awe and wonder. Nobody I know has reached that level of awareness, some are far closer than I but the goal is to eventually get there. Why so philosophical today? Not sure, but I think it has to do with this conversation and the idea of walking through a yard of newly unearthed minerals, geodes, and all different shapes of materials knowing that I would have the opportunity to craft them into something completely unique. Art. Isn’t that what life is all about? Taking the unknown, opportunity, discovery and crafting it into something you can be proud of?

Thank you Juan Miguel. I enjoyed our chat and love what you do. Thank you CXD partners and sponsors; ThermaSol, Moya Living and Design Hardware for your continued support. And thank you for taking the time every week to share some time together and hear the stories behind sublime design. Check the show notes for links to Sten Studio, our social media links and please keep emailing me with your suggestions and guest submissions. Convo By Design @ Outlook dot com. Until next week, remember why you do what you do and for whom you do it, be well and take today first. -CXD