WestEdge Wednesday | 550 | Prologue – Highlights and Observations from the Show

You have heard past episodes about the WestEdge Design Fair in Santa Monica, California each Fall. I have been working with Megan, Troy and the entire WestEdge team for 7 editions of the show over 10 years minus those years where the show was cancelled due to the pandemic but I still published content on the podcast featuring show programming. Having left SoCal for Tulsa, it’s not as easy as the quick drive down Lincoln Boulevard to the show. No, it means travel. 

When I was a kid, not much got me as excited as going on a trip. The excitement didn’t start when I got to the destination, it began at the airport. The airport was a place that required fashion choices, we dressed up to travel. It was an experience to walk in, present official documents and then proceed to the lounge where my sister and I would be treated to sweet treats and beverages. That led to an amazing journey that carried over to the plane. There were more Shirley Temples for my sister and I and my parents would have an adult beverage and let me keep the little bottles. By the way, I always shook the last drops out of the bottle and it was never as pleasant as I thought it would be. I dread travel now. The cattle drive that is airport security is stressful, uncomfortable, and one of the more unpleasant experiences we all must endure when traveling. Airport furniture is uncomfortable, cramped and in many cases, damaged and broken.

I was thinking about that while going through security on the way back to Tulsa. Is anyone but me surprised by this process and just how bad it is. And how the lack of comfort and. Service in the airports now don’t meet expectations in any other aspect of our lives. If our homes were as dysfunctional, overpriced and uncomfortable, I can’t think of many people that would tolerate it. The pandemic allowed us to do our work from home offices and now employers want their employees back in the office while most haven’t addressed the poor working conditions. And they’re getting kick back. 

Why am I telling you about this? I was processing all the amazing moments for the 2024 edition of the WestEdge Design Fair. This was the best edition yet. I started working with WestEdge in 2015. I went and covered the show, conducted interviews and had a small 10 x 10 as a base of operations. 2016, I hosted the first Convo By Design Programming Lounge with amazing partners like Warner Bros, The Rug Company, Hollywood at Home and it was designed by Ryan White. In 2017, I took over the theater programming at WestEdge and did it again in 2018 and 2019, lost years 2020, 2021 and 2022, came roaring back in 2023 and this was my 7th WestEdge over 10 years. We have seen some wonderful talks by incredible creatives over the years and this year was no exception. The conversations and ideas discussed are inextricably part of what makes the design industry so amazing and mandatory if we are to further improve the form, functionlaity and performance of the spaces where we live, work and play.  Back to the airport for a minute. I think it’s the consultants who screw up the airports. Give some quality designers a shot at airport redesign and you would see something amazing happen. And that all starts with education and sharing ideas for broader adoption.

As a busy professional designer, you know how important it is to find the right partnerships. Partnerships that allow you to specify the right products for every project. Professionals like you just don’t have time to waste. Let me tell you about one of my partnerships. Pacific Sales is here to serve you with expert, knowledgeable and non-commissioned professionals to help you specify the right product for all your projects. Non-commissioned. That means their only incentive is your satisfaction. Pacific Sales Kitchen & Home, a Best Buy Company has just that with over 60 years of service in Southern California. Pacific Sales is your destination for exploration, advice and inspiration. And here’s the cherry on top, access to exclusive Builder Trade Incentives from top brands like Monogram. Visit a Pacific Sales Showroom today to learn how you can unlock additional savings and benefits. Don’t miss out on the opportunity to work with the best of the best. Visit Pacific Sales Kitchen & Home today and elevate your projects to new heights!

Over the next 10 weeks, you are going to hear talks, panels and conversations from the show, so I wanted to open this up with a teaser, a sample of some of these conversations like this from Authenticity VS. Dupes: Theft or “Inspired by” Placing the Priority on Uniqueness and Honoring the Creative Process of Those Who Craft Original Work There are stories, you have no doubt heard them or seen them for yourself on Instagram or the websites offering dupes of almost everything for less. There are many reasons why the copy-market thrives and why some creatives feel that they are entitled to change it a small detail and call it their own. Is the value in the look of it for less, or paying a bit extra and knowing you have an original? Perhaps the copy-market, while always present, only thrives during crisis-pricing for the real thing. We explore the value of original work and how knock-offs are changing the nature of creative design.

Moderated by: Kelly Phillips Badal, LUXE Interiors + Design

Featuring: Jen Samson | Jen Samson Design, KimGordon | Kim Gordon Designs, Candice Quinn | London Pierce Design and William Zhang | EMTEK

After so many conversations at the show this year, a few things became quite clear. We are in a bifurcated market. Some designers are extremely busy, others, not so much. The most creative and successful creatives all understand that the one way to maximize their edge is to attend these events, talk to new suppliers, vendors and product manufacturers. We all have to be lifetime learners if our hope is to maintain a competitive edge. That means coming out and attending these panel conversations as so many have this year and in past years. Gather incredible product and technical application about kitchen design like this from The Intelligent Kitchen: How Technological Advancements Create a Higher Quality of Life

We’ve all heard that the kitchen is the heart of the home. It has also evolved into the brain and central nervous system through advancements in modern technology. These developments have created a more intelligent kitchen and a space the addresses the emotional and intellectual needs as well. Thought-full design and development of modern appliances that address needs without being asked, a focus on food preservation, preparation, cooking and a mindful approach to household tasks have changed the way designers think about the kitchen. They are providing new avenues for the enjoyment of kitchen spaces and an increased quality of life that is human-centric. Learn how the kitchen has been forever changed and how these advancements will continue to evolve.

Moderated by; EZ Gonzalez, Pacific Sales Kitchen and Home

Featuring: Mark Cutler & Nichole Schulze of CutlerSchulze, Jess Jones | Jess Jones Design Group, Rachael Grochowski | RHG Architecture + Design and Kerrie Kelly | Kerrie Kelly Studio

Something that has taken hold globally is the idea that living small doesn’t have to be spartan and without enjoyment. The ADU Revolution is real and nowhere else has it evolved to fully capture the California Style than in Southern California. But the beauty here is that these ideas, once explored don’t just stay in California. Those ideas are exported for the benefit of others. 

Small Space Big Style: The ADU Revolution and Popularity Behind Living Small
The Accessory Dwelling Unit (ADU) has become an amazing opportunity for those wishing to add additional space to a property. ADUs have also changed the way many think about living within a smaller footprint. Whether a first home, guest house, income generating space, home office or other functional space, a small space can still offer big impact. The Cato Institute tracks the stratospheric rise of ADU’s and demonstrates how once again, California is leading the way in creative problem solving. Hear what’s next for the ADU, and how homeowners, developers and tenants are planning accordingly.

Moderated by: Frances Anderton

Featuring: Joan Barton, Dirty Girl Construction, Marcos Santa Ana, Alloi, Scott Specht | Specht Novak, Aejie Rhyu, ARA-la Studio, Erik Peterson | PHX Architecture

This next panel was an absolute blast for a number of reasons. I did not expect to moderate this one, but I was fully prepared when the need arose. To be completely honest, I was hoping I could sit in the audience and enjoy this one, but I had to fill in last minute and I am so thankful that I did. Not only was this program jam packed with amazing talent, but there were some truly groundbreaking ideas explored here. 

Is it Really Worth Saving? Iconic Architecture or an Old but Poor Representation What makes an architectural work worth saving from the bulldozer? The architect? The style? The age? A famous past resident? How are preservation decisions made when historical considerations are in conflict with the rights of the current owner? What is the responsibility of the city and what municipal rules/regulations help address such discussions? Join this conversation with industry insiders as we explore preservation and progress.

Moderated by: Josh Cooperman | Convo By Design 

Featuring: Jaime Rummerfield | Jaime Rummerfield Interior Design, Chris Goddard | Goddard Design Group, Anthony Laney | Laney LA, Paul McClean | McClean Design, William Hefner | Studio William Hefner

One of the biggest questions facing the industry today is how will the recent election and how those elected will change policy on just about everything from tariffs that affect the cost and availability of goods. Or AI, building restrictions, or event cultural issues. How might our societal issues change the very nature of the design and architecture communities? 

What’s Next: How the Recent Election will Affect Design No matter who wins, changes are coming. How can the business of design adapt to these changes, and thrive at the same time? Will additional tariffs change the pricing model of goods? How will new regulations affect transportation, fuel usage and household appliances? During these uncertain times, we’re all looking for a bit more stability and direction. Learn how to best navigate the changing landscape and better prepare your design firm and clients for the future.

Moderated by: Josh Cooperman, Convo By Design

Featuring: Scott Specht | Specht Novak, Erik Peterson | PHX Architecture, Shirry Dolgin | ASD Interiors, Joe Carline | Kligerman Architecture & Design

Connected – Brought together or into contact so that a real or notional link is established. Unconnected – Not joined together or to something else. Disconnected – Having a connection broken. How do some of today’s most talented and sought after creatives approach connectivity, what does that even mean? 

Connected vs. Unconnected: The Future of the Home The debate rages on… The fully connected home where all can be automated vs. the unconnected environment and the return to the beauty of form, function and simplicity. We’re not Luddites, but if we look at the experiential nature and convenience of a connected space, we must also consider what it means to have a space that is intentionally unconnected. The removal of screens, tech, automation, phones, and tablets can create calm and allow opportunities for true reconnection with self and others. Offline. Join this compelling conversation about AI, automation and the pros and cons of a fully connected home in a complicated world.

Moderated by: Erika Heet – Interiors Magazine

Featuring: Kristi Nelson | KM Nelson Design, Adam Hunter | Adam Hunter, Inc., Ginger Curtis | Urbanology Designs, Jaqui Seerman | Jaqui Seerman Designs

We’ve covered interiors, policy, technology, small spaces, practical connectivity, so let’s take it outside. 

The Great Outdoors: Reimagining California’s Love for Outdoor Living Californians have perfected outdoor living, largely due to the favorable climate. As weather patterns change, the design industry has adapted with sustainable materials, inventive building practices and creative use of space including outdoor kitchens, theaters, plunge pools, functional landscapes, and unique approaches to sport courts.  From pickleball to a pickle martini, design meets entertainment with the new innovations in outdoor design.

Moderated by: Josh Cooperman, Convo By Design

Featuring: John Feldman | Ecocentrix Landscape Architecture, Sam Toole | AZEK Co. Erik Peterson | PHX Architecture, Scott Specht | Specht Novak, Dustin Moore | Strata Landscape Architecture

We’ve covered a lot here but you’ve only heard a small part of what’s to come. We have additional programs to share and these programs in their entirety. They are wonderful and I am thrilled to share them with you. Thank you Julie Beuerlein for designing an extraordinary space from which to have these conversations. Thank you Pacific Sales for presenting the WestEdge Theater. Thank you to all of our incredible speakers, panel sponsors like EMTEK and TimberTech. And of course, our amazing audience who came out, took notes, asked great questions and provided an incredible energy. Enjoy these conversations. Make sure you subscribe to the podcast so you receive all of the full panel talks the moment they are published. We’ll see you in November at the Barker Hangar for the 2025 edition of the WestEdge Design Fair. – CXD

Just One Word, Are You Listening? Plastics | 549 | The Good Plastics Company featuring Polygood

One of my favorite things to do is discover new products, another favorite activity of mine is sharing those new products with you. And, that is what we’r going to do today. “Come with me for a minute, I want to talk to you. I just want to say one word to you. Just one word.… Are you listening?…. There’s a great future in plastics, think about it. Will you think about it? Enough said. That’s a deal”

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

That, of course, a favorite quote from The Graduate, but rings true now as it did in 1967. What’s old is new again and you are going to hear all about that today through my conversation with Dr. William Chivhovsky, founder of The Good Plastic Company. I believe the design industry is exposed to more new products and ideas than ever before in an ongoing effort to address the issues clients desperately want resolved. This includes climate change, sustainability, lower costs, improved performance and renewables. All of these subjects are going to be addressed over the next hour during my conversation with William Chivhovsky, founder of The Good Plastics Company and their product line, Polygood.

As we enter a new year, it’s an opportunity for exploration and discovery of the new products coming to market this year. I will be speaking at KBIS this year and cannot tell you how excited I am about that. If you will be in Las Vegas for the show this year, please drop me a note. I am looking for designers and architects to walk the show and report back with some of their favorite finds.

Thank you to my incredible partner/ sponsors; ThermaSol, Design Hardware, pacific Sales, Monogram and TimberTech for your support for the show and the industry as a whole. We are a stronger because of industry partners like you. And of course, thank you for listening to the podcast, subscribing to the show and sharing it with friends and colleagues. Please keep the show and guest suggestions coming, I do appreciate them and do my best to respond to every one.  Convo By Design @ Outlook dot com and on Instagram, convoXDesign, with an “X”.  Thanks again for listening. Happy New Year, make this the year you’ve been hoping it would be. Until the next episode, Stay focused and above the chaos.

Happy Holidays | 548 | A Message of Reflection & Optimism

Happy Holidays. Merry Christmas, Happy Kwanzaa, Happy Hanukkah. I hope 2024 was the best year ever for you and yours but pales in comparison to 2025. This was an interesting year, one of challenges for the design industry. But more importantly to me, because so many of the people behind design, my friends, family, people I care about, it’s even more important than ever to simply remind you that this was a good year and I know a lot of you are worried, concerned about what 2025 will bring for a number of reasons. Political, social and economic. I am a realistic optimist and I think we are headed into a fantastic year.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Two parts to that. A realist and an optimist. Those two ideas are not always compatible. There are going to be issues to overcome over the next few years, there is no doubt about that. But that doesn’t mean that you can’t only survive, but thrive. Chaos and challenging times are when designers and architects thrive most, why? Because uncomfortable times create a need for better spaces. Think about it. Post Great Depression architecture included Art Moderne, PWA Moderne, WPA Rustic through the U.S. New Deal and this was a time for Modernism to thrive creating a whole new design industry. WWII created the Mid-Century Modern movement and mew approaches to living. The Atomic Age ushered in a new approach to personal safety through residential bomb shelters. new products and materials. A new approach to power consumption with a focus on electrification and modern technologies within the home. It’s almost as if the greater the chaos, the greater the opportunity for those who craft , design and create safe spaces. Think about that.

Changes to the design industry are coming:

AI – We’ve been talking about artificial intelligence on the show since late 2022. It’s no longer coming. It’s here. And to those with whom I have spoken asking if they are going to lose their job to AI, I will tell you what I tell them. Probably not. AI can’t do your job. You’re going to lose you jobs to the designer who knows how to use AI. It’s not about prompts, high capacity CPU’s or the ideation a computer can do that you can’t. It’s the tasks and roles AI can play within your design firm that will make all the difference. If you are still bound by past methods of doing the work, better educated designers will have more time to pursue projects, deliver proposals and create faster project completions. It’s not just talent anymore, but the speed at which you can deliver on each milestone of the project. We all need to be lifelong learners and increase the speed at which we work. That, and using AI to stay on top of the new ideas your clients will be asking for.

Dupes – The moment something unique is created, someone is working on ways to steal the idea. It sucks, but that’s the way it is. There is a break between budgetary constraints and creating a uniquely special space. Remember a few years ago, during the pandemic when storytelling was what clients wanted. Designers were perfectly suited to deliver on that. Now, clients want the economic pain to stop and shrinking budgets have led to a proliferation of dupes. It’s still not okay. Be original and clients will follow. Dupes are not the same as they original. While they may look similar, there is a reason why they are cheaper than the original and it usually has to do with the materials you don’t see but will certainly feel.

Originality and Authenticity – A strong design firm is such because they produce concepts that are unique. Fads and trends come and go, but originality is always in style. Originality comes in many forms and the reason the U.S. design and architecture community is so strong is due to that embrace of uniqueness and desire for authentic designs in residential, commercial, hospitality, education and industrial spaces. The killer of creativity, personal opinion, has been social medias affect on the creative endeavors. We have entered into a copy culture when everyone seems to be racing to come in second. Let someone else take the shots for being first and then come in behind them with a modified version of the same thing. Social media created that and it sucks the originality out of any creative endeavor. Let 2025 be the year of experimental design, original thought and a sense of aspirational ideals. I don’t just direct this at the designers, shelter media needs to do better. This obsession with celebrity and celebrity designer is slowly choking the joy out of our industry. I cannot tell you how many publicists I have spoken to who tell me that they are having trouble getting coverage for their clients who are doing amazing work for non-celebs. I think the trade pubs have it hard, I really do. They lost a ton of subs during the pandemic. Many have fired or laid off the majority of their contributors, many released the higher priced (quality) contributors for less experienced writers and paper/ distribution costs have increased. I get it. But you simply can’t expect to charge more for an inferior product at a time when everyone is paying more for everything. But, you can charge more for a better product! That is what designers do and what the trade pubs should do as well.

Stronger Together – That’s all on this subject. We are stronger together. If we strengthen our industry bonds, we can do better work in a more collaborative environment. Increase your industry relationships. Like these…

Yes, these are partner sponsors of mine and I am incredibly proud to be working with ThermaSol, Design Hardware, TimberTech, Pacific Sales and Monogram. These partnerships are so important for so many reasons. I can tell you that I have done my research on each and I am proud to be working with them. If you want to know why aside from what you hear on the show, email me and I will share my experiences with each.

2025 is going to be a chaotic year, that is how it’s shaping up. But that can be great news for our industry, and I believe it will be. My mission is to bring you the latest in remarkable stories about wonderful creatives. To share the latest industry news and happenings either from there or speaking with those experiencing it first hand. You will also be hearing from a new slate of Convo By Design Icon Registry Inductees and the limited WestEdge Wednesday panel series starting in January with all of the panels and programs from the show’s main stage in their entirety.

As we reflect on 2024, take some time to enjoy a breather with family and friends. That is what is truly important. There are some additional happenings for me and Convo By Design next year. We will surpass episode 600 in 2025, I will be speaking at KBIS, and Convo By Design will be opening a boutique, multi-line rep firm giving designers an opportunity to engage directly with select brands and unique products to specify for their truly special projects.

It all comes down to being thankful, optimistic and curious. I’m thankful for you. Listening to the show and sharing it with your friends, family and colleagues. I’m thankful for my partner sponsors ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. Optimistic about the year to come and experiencing it first hand, in real time. Curious and on the endless pursuit for the stories, brands and products behind sublime design. Please keep those show and guest suggestion emails coming, Convo By Design at Outlook dot com and on Instagram @ConvoXDesign with an “X”. Until next year, be well and take today first. -CXD

Planning for the Changes Coming in 2025 | 546 | How the Industry is Prepping for the New Reality

Design Hardware Fall 2024 Open House 

I’m Josh Cooperman and this is Convo By Design with some of the highlights from the Fall open house at Design Hardware. Incredible design talent, interesting conversations and insights into how the business of design is changing.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

The design industry today is more robust and complex than ever before. And that is only going to continue to change over time. Accelerating with every new change in technology and business climate. Not to mention actual climate changes. Every quarter, I check in with design talent at the Design Hardware showroom in Los Angeles and we chop up issue like these and others. These are some of the highlights from our Fall 2024 event that took place in November. You are going to hear all about that, right after this.

Adam Hunter

Cecilia Rose

Candace Quinn

Bianca Bush

Ben Jones 

What a day. Thank you Cecile, Candace, Bianca, Adam and Ben. These were just a few of the conversations we had and you can find more in depth with these individuals as well as additional creatives by listening to Doctoring Up Design, the official podcast of Design Hardware. Check the show notes for links to that and all the designers you’ve heard here today.

Thank you to my partner sponsors including ThermaSol, TimberTech, Pacific Sales Kitchen and Home, Design Hardware and Monogram for your continued support to the design community. Thank you for taking the time to listen to the show and share it with with family, friends and colleagues. Your time is the most valuable asset and I appreciate the time we spend here together on the show. Please keep those show and guest suggestions coming. convo by design at outlook dot com and on Instagram @ConvoXDesign with and “X”. Until next week, be well and take today first. -CXD

The Modern Kitchen LIVE | 545 | The Pros Talk Tech and Design Application

The smell of Fall is in the air and people across the U.S. are preparing for a holiday season that will include gatherings. Family and friends get together, give thanks and celebrate one another. Much of that celebratory time takes place in the kitchen, the heart of the home where conversation and meal preparation are shared and enjoyed. Are you ready?

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

It’s not only during the holidays, but everyday activities take place in the kitchen and a group of exceptionally talented designers gathered to share their thoughts on how the technological advancements in home appliances have changed the way people live and the way these advancements are bettering the lives of those who employ them. We started with a very simple idea to discuss:

Technology, Style and Todays Most Well Designed Kitchens: Everything is Changing, How Some of the Most Talented Creatives Are Changing the Rules.

The most talented designers understand that times are changing. They have seen it happen, in real time prior to the start of the pandemic. Societal changes dating back to the financial crisis of 08/09 led to a renewed look at the “value” of home and the Covid pandemic created a renewed look at the “purpose”. No space has changed more than the kitchen, previously dubbed, “the heart of the home” has morphed into the heart, brain and central nervous system. All things experiential touch the kitchen. Technology has led to some of the greatest advancements in expected areas like refrigeration, cooking and cleaning, but that is only the beginning. How have technological advancements led to increased quality of life? What followed is only the beginning in a wonderful journey of exploration.

Thank you to Pacific Sales Kitchen and Home and Monogram for making this gathering possible. Great partners like Pacific Sales and Monogram appreciate their design clients and strive to provide opportunities to gather, learn and share experiences with our likeminded creates. They make the built environment community stronger and that in turn increases the quality of life for those fortunate enough to engage remarkable designers like these. The following conversation covered a lot of territory and real world scenarios about this very subject. Here are just a few of the concepts we discussed:

  • Recovered time no longer spent on meal prep
  • Convenience through remote activation
  • Automated cooking for meal perfection
  • Reduced upkeep
  • App management
  • Decorative advancements
  • Efficiency
  • Increased air and water quality
  • Minimized need for tools 
  • Simplified education for full and maximized use
  • Minimized food waste
  • In appliance cameras for off-site reference
  • Fully customizable space for design approval 

And you are going to hear from some amazing creatives starting with Lynnelle Bryant of Masbuild Design Solutions, right after this.

Lynnelle Bryant| Masbuild Design Solutions 

Goli Karimi | HomeFrontBuild

Gwen Sukeena | Sukeena Homes

Jeanne Chung | Cozy Stylish Chic

Laura Muller | Four Point Design Build

Rachel Scheff | Rachel Scheff Design Studio

What an incredible day. Thank you Lynnelle, Goli, Gwen, Jeanne, Laura, and Rachel. Thank you Shaun Ayala, Verzine Hovasapyan, and Ricardo Garcia with pacific Sales Kitchen & Home for your participation and support for the design community. Thank you to all my partner sponsors including Pacific Sales, Monogram, ThermaSol, TimberTech and Design Hardware. These are amazing companies and they are here to make your projects the best they can possibly be. Check the show notes for links to each as well as videos from our design  conversations featuring each of these wonderful designers. Thank you for taking the time to listen and share Convo By Design with your friends, family, colleagues and clients. I couldn’t do this show without you, wouldn’t want to. Until next week, be well and take today first. – CXD

#InteriorDesign #Architecture #KitchenDesign #PacificSales #Monogram

Thankful | 542 | You Take the Good, Take the Bad, Take the Rest and There You Have… an Amazing Year… Or something Like That

This podcast, started in 2013, now 11 years running. I wanted to break from the usual conversations to share some thoughts on gratitude and optimism. To share some updates and thank those who have participated in this exceptional run.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

The production of this episode coincides with Thanksgiving, intentionally. This is the time of year when most design professionals and clients alike tend to shut things down for the year. Kids come home from school for the Winter break, family comes to visit, we buy gifts for loved ones, attend holiday parties and I like to think that I am not alone in looking at the past year reflectively while looking to the new year with renewed optimism. 2024 was a fantastic year with regard to the show. Convo By Design has hit a higher gear this year. Going back to by background in motorsports, that means we have opened up new opportunities and are running faster and harder than ever before. The post-pandemic world is different that it was prior. Some issues have emerged this year that I find disturbing. Natural disasters, climate change, weather patterns have all accelerated. It isn’t really about if people believe or remain climate change deniers. Ignore these changes at your peril. I experienced something in 2023 that forever changed the way I feel about climate changes. Father’s Day, 2023, there was a straight line wind event in Tulsa. 100 mile per hour winds for 30-minutes. You can imagine the destruction. My family was fine, but others were not as fortunate. As I write this, a series of hurricanes passed through the southeast and the devastation was tremendous. We are also saw a dock workers strike, a fierce election season which will once again separate families and end friendships. And as I say this, I cannot help but feel optimistic for the year to come. Why? I’ll tell you, rights after this.

Why the optimism? First, I have been incredibly fortunate. I have my family, my health, you… yes you, I am so thankful that you listen, even happier when you send an email to let me know you like the show, disagree with something I said or have a guest suggestion. I also have a roster of incredible partner sponsors. Patrick, Nick, Mitch, Rachael and Jari from ThermaSol. Dan, Jay, Sam from TimberTech. Shaun and Verzine from Pacific Sales as well as the amazing team at Monogram. Michele, Avi, Stassi and Jaime from Design Hardware. Then there are the incredible creatives who share their stories and their work with us, you and me every week on the show.

2024 has brought some new endeavors, exciting changes and portends great things to come. But tread cautiously. I’ll get to that in a moment. First, the new developments. I learned early on in my radio career that the only thing you can really count on is change. The Telecom Act of 1996 changed so much, for me…and you. Most of the people I speak with these days don’t listen to the radio, and that is unfortunate for radio, but not for all of the incredible audio programming that we have available. If there was no Telecommunications Act of 1996, radio stations would probably still be in the hands of individual owners instead of the 10 groups that almost every American radio station. When I was a teenager, growing up in the Valley. I listened to KLOS, KMET, KNAC and KROQ. Play a song for me and I can tell you about how old I was and what I was doing when it was popular. KMET and KLOS created a love for Guns & Roses, Motley Crue, Giant, Scorpions and Van Halen, KNAC sharpened the rock edge with Metallica, Ozzy, Anthrax and Megadeth. Then KROQ, my beloved KROQ. The Smiths, The Cure, Depeche Mode, Roxy Music, The Nails who by the way introduced me to the name , Kamala, “who couldn’t sing but kept the beat and kept it strong.” 88 Lines About 44 Women, check it out. The point is, independent radio groups kept things fresh and interesting. They introduced me to new artists to fall in love with. Radio today is a shadow of its former self. The artists you hear today aren’t broken by radio but through individuals on social media. I compare this to the design industry because there is a very similar pattern being established. There was a time for those of us who loved design and architecture, a time when if you wanted to see what designers were making a splash, you turned to the trade publications. The magazines who provided beautiful glossy images, contributors who were actually journalists, writers who could craft a story and explain the language of architecture and design. Those days too have sailed by because most of us don’t subscribe to magazines anymore. That makes me sad because I still love magazines. They just don’t love me back. And I know there are some of you listening who still subscribe to and read magazines, but you are in the minority and at some point, this too will cease. Case in point. If you like music, and who doesn’t, when was the last time you bought an album? Not a song, an entire record? Fine, CD, digital download or actual vinyl, the whole record? Swifties, no need to email me, you’re different, I get it. This comparison makes for an interesting comparison between musicians and designers & architects. both produce new work that is reflective of broader societal issues. If radio was still the boss, you would not get exposure to new artists except those the industry wanted you to hear. Same goes for designers. To be frank with you, if radio were still the boss, podcasts would all be controlled by the existing radio groups. And, if the shelter trade publications were still as popular as they once were, Convo By Design would probably never have happened. So, in a strange way, I’m grateful for that too. 

I mention this because as you are listening to this episode of the show, we recently completed the 2024 installment of the WestEdge Design Fair, a show I have been associated with since 2015. I have produced the programming o the main stage since 2017 and this year brought new voices along with well recognized creatives in design and architecture. Along with the new and established voices, we are talking about relevant issues that are affecting everyone in the shelter space, residential, commercial, design, architecture, manufacturing specifying, everyone and all of it. Concepts like; What’s Next which addresses what many can expect in 2025 with respect to politics, workforce, shipping, receiving, tariffs and other cost issues. Offline Vs. Reconnected, a conversation about the value, health  and emotional benefits of cutting cords in the design itself, why and how for best effect. Authenticity Vs. Dupes, cancel culture taught us that there are ramifications for bad actions and bad actors yet theft, specifically idea theft, creative theft goes unpunished, or has thus-far. But that’s changing, those with sticky fingers beware. Vengance is coming. Have heard about the kerfuffle between the Donals Judd Foundation  and Kim Kardashian and Clements Design. This is a huge deal concerning trade dress, intellectual property and trademark infringement. A big deal and not the only issue out there. How about Gifford V. Sheil. Another high profile copyright and trade dress infringement as it relates to content and social media. This one is really interesting. It revolves around …

We are covering a number of new ideas that warrant exploration. If you were not able to join us this year, fear not, every panel has been recorded as it has since 2018 and you will be able to listen in beginning in January with a limited series called WestEdge Wednesday where you will hear one of the 2024 conversations. I want to share something else pretty special with you. Something that will make your heart sing if you love extraordinary design talent, right after this.

2024 brought the inaugural year of the Convo By Design Icon Registry, a hall of fame showcasing some of the most extraordinary guests since the show started in 2013. The icons of 2024 include; Bunny Williams, Cara Woodhouse, Jean Brownhill, Alex Papachristidis, Susan Ferrier, Dakota Jackson, Brigett Romanek, Tim Corrigan, Kyle Bunting, Brian Pinkett, Jamie Bush, and I’m spilling the tea a bit, but December’s addition will be the Brownstone Boys. You will hear that episode in a few weeks. Third Thursday of every month will be the induction of a new icon. This is a hall of fame, not a massive click-bait list of dozens of creatives, these individuals have been selected for a few reasons that include their appearance on the show, their body of work, a willingness to give back to the industry and the manner in which they created their design business. All of these individuals have left an indelible mark on the world, leaving it better than they found it. Make sure you are listening to the 2025 class inductions, there are some very special people. Each icon, in addition to their induction episode, will be receiving a custom made and hand turned piece from JMC Studio. You can see what those look like on Instagram @convoXdesign, with an “x”. Final thoughts, right after this.

2025 is going to be an exceptional year, I can feel it. Been vibing with the universe and I can feel everything beginning to align. It feels different because, as I stated at the beginning of this episode, there are external forces at work that have made and continue to make life more complicated that it once was. I think that designers are futurists who make life better through their architecture and design. That talent is what will be addressing the climate change issues, costs of goods, specification and lifestyle. We adapt, we evolve, we change in response to the external forces that affect the manner in which we live, love and exist. I’m excited about the year to come and that joy comes form an appreciation for what is and acceptance of what was. That’s gratitude. I’m grateful and thankful for everyone who has come on the show this year, I’m thankful for my partner sponsors, TimberTech, ThermaSol, Design Hardware, Pacific Sales and Monogram. Please keep those guest suggestions and show ideas coming, convo by design at Outlook dot com and on instagram, @convoXDesign with an “X”.

Until next week, be well, take today first and Happy Thanksgiving. – Convo By Design

Spotlight on Design feat. Jaime Rummerfield and Marcos Santa Ana 539 | LIVE from Design Hardware in Los Angeles

I’m josh Cooperman and this is Convo By Design with a sampling from the Summer edition of the Designer Showcase event at Design Hardware. Every Season, we invite some of the most talented creatives from across the Southland and the U.S. to participate in strategic conversations, interviews, product launches and panel conversations. This is part of Design Hardware’s commitment to the design community. And we’ve got a sampling from that event.

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

This episode of the show features two very talented and very different creatives. The first is Jaime Rummerfield who you have heard before on the podcast. Jaime is an old friend and a crazy-talented designer. You have heard her before, usually with Ron Woodson, but things change and Jaime has gone out on her own. What’s that like? You’re going to find out. Then, you will hear from Marcos Santa Ana of Alloi. Marcos is an architect and general contractor with a very unique perspective on the work and art that is architecture. And you are going to hear all about it.

Thank you Jaime and Marcos. By the way, if you are listening to this on the day we published, November 12th, you still have time to see both of these amazing designers as well as dozens more at the WestEdge Design Fair, November 14th through the 16th at Barker Hangar in Santa Monica. Here is a link to get tickets to the show and see all of the incredible programming produced by Convo By Design. 

https://www.grsreg.com/westedge24/exhPass?exh=cxd

Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.

Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD

Stay in Your Lane! | 535 | SheSpoke Founder Joan Barton and Design Tonik’s Amy Theresa

I’m Josh Cooperman and this is Convo By Design featuring an old friend and a new one in a very familiar space, talking about what makes strong bonds and strategic partnerships work. All while staying in your lane.

Joan Barton, founder of Dirty Girl Construction and SheSpoke, a platform that explores the stories and successes woman-owned, operated and worked side of the construction and design industry shared the mic once again with an outstanding creative thinker, Amy Theresa | DesignTonik @DesignTonik.Amy is the founder of Design Tonik, art + design, specializing in residential and commercial interior design, furniture procurement, design consulting and event planning. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

This is a multi-hyphenate company because Amy is a multi-hyphenate creative. Making her perfect fro a conversation with Joan and another exploration into SheSpoke and open and honest conversation by and for women in the built space.

Joan and Amy explore these ideas and talk about the discoveries and changes in the industry since approximately 2017. This is how contacts are made, bonds are formed, partnerships solidified and wok gets done. And done in a selective purposeful way.

This conversation was recorded live from Design Hardware in Los Angeles as part of our Day of Design programming series. And you are going to hear all about it, right after this.

Thank you Joan and Amy. Loved this chat and appreciate the time. Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.

Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD

Moments of Joy. Design Makes That Happen | 534 | Laura Tribbett, Outline Interiors

I’m Josh Cooperman and this is Convo By Design. Today, we’re speaking with Laura Tribbett of Outline Interiors. I have long held the belief that design is a right, not a privilege. You might disagree, but let me explain why and after you hear my conversation with Laura, you might be on board. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Good design is a right, not a privilege. Good design affects all of us, makes communities stronger and it makes for a well lived life. I think many if not most people have no idea what good design is because most people are so heavily influenced by social media and because social media, actually media in general is so heavily influenced by likes, loves and emojis of those who don’t possess an educational background nor expertise on the subject. Anyone can look at an image on Instagram and love it enough to post a fire emoji. Nothing wrong with that but let’s not confuse that with an understanding of how that design might function or how it works with other spaces in the dwelling or how those who live there will use the space. It’s just a picture, they like it. Fine. But it’s really interesting how when enough people like something, it influence others to believe that it is exceptional. It might be, but there is nothing in the posting of an image to support that. Sometimes, this leads to fame for wildly popular designers regardless of whether or not their designs are good. And the measurement for that is how the client is affected by that work. There is a quote from Arthur Conan Doyle’s, The Hound of the Baskervilles in which Sherlock Holmes says, “I know what is good when I see it.”

In this particular case, Holmes is reacting to a portrait. Purely subjective. At the same time, what separates good design form bad? I would say that when you have a trained professional, doing what they have been trained to do on your behalf and influenced by your desires, the results have a good chance of hitting the mark. Why am I telling you this? Because smart, well trained and talented designers understand their roles and can see beyond first level obstacles.

Laura talks about infusing “moments of joy” into every project and that is one of the reasons I enjoy her work ad enjoyed our chat as much as I did. It’s also why I think you are going to love it. 

Thank you, Laura for taking the time to share your story. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.  Until the next episode, be well and take today first. – CXD

He Said, She Said | 533 | Exceptional Hospitality Design feat. Brewco’s Michael Zislis and Designer Noelle Isbell

I’m Josh Cooperman and this is Convo By Design with a conversation about going home. You’ve heard the old adage, you can’t go home again. Derived from the Thomas Wolfe novel published in 1940, posthumously. It’s true, you can’t go home again because so much changes in your absence. I went home recently to Manhattan Beach. It’s true things change, but not everything and sometimes, change is good.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Monogram – It’s the details that define Monogram

ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

I love Manhattan Beach. One of the things I missed most after we moved to Oklahoma was walking down the greenbelt with kids and  getting dinner in downtown MB followed by a trip to the Creamery for an ice cream sandwich the likes of which you just can’t find anywhere else. While there, I stopped into Brewco to speak with Michael Zislis, restaurateur, developer, hotelier and MB devotee. So much so, that through his restaurant and hotel development, has almost singlehandedly reshaped the city for the better over the past 30 years. We talked about the redevelopment of Brewco, an eatery on Manhattan Beach Boulevard and an iconic spot for those who’ve lived there or those who’ve come to visit. you’re going to hear that and then, you are going to hear from Noelle Isbell, Manhattan Beach designer who took on the Brewco project in amazing fashion, called her shot and delivered a spot that is representative of Manhattan Beach’s past, present and future. Turns out, you can go home again. Even if it’s not exactly the same. If you love design, you are going to love this story. If you are a designer, this is how you go and get that project you have always wanted. And you are going to hear all about it, right after this.

Thank you, Noelle and Michael, thank you for creating something that makes me feel at home!. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.  Until the next episode, be well and take today first. – CXD