I just thought since this is the Friday after Thanksgiving, almost everyone is home, eating, drinking and enjoying time with family, I would give you an opportunity to slip away for an hour or so for some alone time. You’re welcome. This is another installment of Drinking About Design. This episode features Butler Armsden leadership team or Glenda Flaim and Federico Engel. We are talking about some really obscure topics, drinking while we do it and I hope you enjoy it.
Fernando Engel is sharing stories about his homeland, Argentina, as well as the Capanopolis, and Francisco Salamone and Glenda will be sharing her thoughts on Venetian Chimneys. Never heard of Venetian chimneys? Well it’s a story on invention. As the proverb goes, “Necessity is the mother of invention.” And that perfectly describes Venetian chimneys. Think about fire suppression in overcrowded cities, adding ornate design. Cool right, now date them back to the 13th century. Ideas in technological spark arresting and fire suppression. We’re going to get right to this. Special thanks to Glenda and Federico from Butler Armsden for joining me and for my incredible partner sponsors; Pacific Sales, ThermaSol, TimberTech, Monogram and Design Hardware for making it possible and allowing me to share these stories with you. With that, I give you another installation of Drinking About Design.
That was so much fun. Thank you Federico and Glenda, so appreciate the storytelling and the time. Thank you to my partner sponsors ThermaSol, TimberTech, Pacific Sale, Monogram and Design Hardware for your continued support and thank you for taking the time out of your busy day to join me for these conversations. This was a fun one, right? There are more episodes of Drinking About Design in 2025 so subscribe to the podcast and get every episode, brand new, right to your feed. Until next week. Happy Thanksgiving, Be well, and take today first. -CXD
This podcast, started in 2013, now 11 years running. I wanted to break from the usual conversations to share some thoughts on gratitude and optimism. To share some updates and thank those who have participated in this exceptional run.
The production of this episode coincides with Thanksgiving, intentionally. This is the time of year when most design professionals and clients alike tend to shut things down for the year. Kids come home from school for the Winter break, family comes to visit, we buy gifts for loved ones, attend holiday parties and I like to think that I am not alone in looking at the past year reflectively while looking to the new year with renewed optimism. 2024 was a fantastic year with regard to the show. Convo By Design has hit a higher gear this year. Going back to by background in motorsports, that means we have opened up new opportunities and are running faster and harder than ever before. The post-pandemic world is different that it was prior. Some issues have emerged this year that I find disturbing. Natural disasters, climate change, weather patterns have all accelerated. It isn’t really about if people believe or remain climate change deniers. Ignore these changes at your peril. I experienced something in 2023 that forever changed the way I feel about climate changes. Father’s Day, 2023, there was a straight line wind event in Tulsa. 100 mile per hour winds for 30-minutes. You can imagine the destruction. My family was fine, but others were not as fortunate. As I write this, a series of hurricanes passed through the southeast and the devastation was tremendous. We are also saw a dock workers strike, a fierce election season which will once again separate families and end friendships. And as I say this, I cannot help but feel optimistic for the year to come. Why? I’ll tell you, rights after this.
Why the optimism? First, I have been incredibly fortunate. I have my family, my health, you… yes you, I am so thankful that you listen, even happier when you send an email to let me know you like the show, disagree with something I said or have a guest suggestion. I also have a roster of incredible partner sponsors. Patrick, Nick, Mitch, Rachael and Jari from ThermaSol. Dan, Jay, Sam from TimberTech. Shaun and Verzine from Pacific Sales as well as the amazing team at Monogram. Michele, Avi, Stassi and Jaime from Design Hardware. Then there are the incredible creatives who share their stories and their work with us, you and me every week on the show.
2024 has brought some new endeavors, exciting changes and portends great things to come. But tread cautiously. I’ll get to that in a moment. First, the new developments. I learned early on in my radio career that the only thing you can really count on is change. The Telecom Act of 1996 changed so much, for me…and you. Most of the people I speak with these days don’t listen to the radio, and that is unfortunate for radio, but not for all of the incredible audio programming that we have available. If there was no Telecommunications Act of 1996, radio stations would probably still be in the hands of individual owners instead of the 10 groups that almost every American radio station. When I was a teenager, growing up in the Valley. I listened to KLOS, KMET, KNAC and KROQ. Play a song for me and I can tell you about how old I was and what I was doing when it was popular. KMET and KLOS created a love for Guns & Roses, Motley Crue, Giant, Scorpions and Van Halen, KNAC sharpened the rock edge with Metallica, Ozzy, Anthrax and Megadeth. Then KROQ, my beloved KROQ. The Smiths, The Cure, Depeche Mode, Roxy Music, The Nails who by the way introduced me to the name , Kamala, “who couldn’t sing but kept the beat and kept it strong.” 88 Lines About 44 Women, check it out. The point is, independent radio groups kept things fresh and interesting. They introduced me to new artists to fall in love with. Radio today is a shadow of its former self. The artists you hear today aren’t broken by radio but through individuals on social media. I compare this to the design industry because there is a very similar pattern being established. There was a time for those of us who loved design and architecture, a time when if you wanted to see what designers were making a splash, you turned to the trade publications. The magazines who provided beautiful glossy images, contributors who were actually journalists, writers who could craft a story and explain the language of architecture and design. Those days too have sailed by because most of us don’t subscribe to magazines anymore. That makes me sad because I still love magazines. They just don’t love me back. And I know there are some of you listening who still subscribe to and read magazines, but you are in the minority and at some point, this too will cease. Case in point. If you like music, and who doesn’t, when was the last time you bought an album? Not a song, an entire record? Fine, CD, digital download or actual vinyl, the whole record? Swifties, no need to email me, you’re different, I get it. This comparison makes for an interesting comparison between musicians and designers & architects. both produce new work that is reflective of broader societal issues. If radio was still the boss, you would not get exposure to new artists except those the industry wanted you to hear. Same goes for designers. To be frank with you, if radio were still the boss, podcasts would all be controlled by the existing radio groups. And, if the shelter trade publications were still as popular as they once were, Convo By Design would probably never have happened. So, in a strange way, I’m grateful for that too.
I mention this because as you are listening to this episode of the show, we recently completed the 2024 installment of the WestEdge Design Fair, a show I have been associated with since 2015. I have produced the programming o the main stage since 2017 and this year brought new voices along with well recognized creatives in design and architecture. Along with the new and established voices, we are talking about relevant issues that are affecting everyone in the shelter space, residential, commercial, design, architecture, manufacturing specifying, everyone and all of it. Concepts like; What’s Next which addresses what many can expect in 2025 with respect to politics, workforce, shipping, receiving, tariffs and other cost issues. Offline Vs. Reconnected, a conversation about the value, healthand emotional benefits of cutting cords in the design itself, why and how for best effect. Authenticity Vs. Dupes, cancel culture taught us that there are ramifications for bad actions and bad actors yet theft, specifically idea theft, creative theft goes unpunished, or has thus-far. But that’s changing, those with sticky fingers beware. Vengance is coming. Have heard about the kerfuffle between the Donals Judd Foundationand Kim Kardashian and Clements Design. This is a huge deal concerning trade dress, intellectual property and trademark infringement. A big deal and not the only issue out there. How about Gifford V. Sheil. Another high profile copyright and trade dress infringement as it relates to content and social media. This one is really interesting. It revolves around …
We are covering a number of new ideas that warrant exploration. If you were not able to join us this year, fear not, every panel has been recorded as it has since 2018 and you will be able to listen in beginning in January with a limited series called WestEdge Wednesday where you will hear one of the 2024 conversations. I want to share something else pretty special with you. Something that will make your heart sing if you love extraordinary design talent, right after this.
2024 brought the inaugural year of the Convo By Design Icon Registry, a hall of fame showcasing some of the most extraordinary guests since the show started in 2013. The icons of 2024 include; Bunny Williams, Cara Woodhouse, Jean Brownhill, Alex Papachristidis, Susan Ferrier, Dakota Jackson, Brigett Romanek, Tim Corrigan, Kyle Bunting, Brian Pinkett, Jamie Bush, and I’m spilling the tea a bit, but December’s addition will be the Brownstone Boys. You will hear that episode in a few weeks. Third Thursday of every month will be the induction of a new icon. This is a hall of fame, not a massive click-bait list of dozens of creatives, these individuals have been selected for a few reasons that include their appearance on the show, their body of work, a willingness to give back to the industry and the manner in which they created their design business. All of these individuals have left an indelible mark on the world, leaving it better than they found it. Make sure you are listening to the 2025 class inductions, there are some very special people. Each icon, in addition to their induction episode, will be receiving a custom made and hand turned piece from JMC Studio. You can see what those look like on Instagram @convoXdesign, with an “x”. Final thoughts, right after this.
2025 is going to be an exceptional year, I can feel it. Been vibing with the universe and I can feel everything beginning to align. It feels different because, as I stated at the beginning of this episode, there are external forces at work that have made and continue to make life more complicated that it once was. I think that designers are futurists who make life better through their architecture and design. That talent is what will be addressing the climate change issues, costs of goods, specification and lifestyle. We adapt, we evolve, we change in response to the external forces that affect the manner in which we live, love and exist. I’m excited about the year to come and that joy comes form an appreciation for what is and acceptance of what was. That’s gratitude. I’m grateful and thankful for everyone who has come on the show this year, I’m thankful for my partner sponsors, TimberTech, ThermaSol, Design Hardware, Pacific Sales and Monogram. Please keep those guest suggestions and show ideas coming, convo by design at Outlook dot com and on instagram, @convoXDesign with an “X”.
Until next week, be well, take today first and Happy Thanksgiving. – Convo By Design
Suitability has been on my mind a lot lately. I was taking the pup for a walk the other day and as I passed a home in the neighborhood that was under major renovation, it got me thinking about the concept of design suitability. I have been thinking about it quite a bit actually. Design suitability could also be interpreted as creatively vibing. To be on the same creative plane, with an ability to communicate freely and effectively. Any designer or client who has experienced creatively vibing understands that the way things get done when people are sharing that headspace is, beyond compare. It’s a rarity.
When I got back to the house, I found a package leaning against the front door. I don’t know about you but coming home to a package delivery still makes me giddy. It’s that same feeling when you are out to eat and come back from the restroom to find your food waiting for you. Love that. The package was a book, so we have a new BOOKLOOK for you featuring the new book called Contemporary Livingby Paul McClean of McClean Design. This book is a love letter to California and California living. This is an extraordinary book that opens with an essay about California living and the roots of residential design in the Golden State. You’ll hear abut some of California architecture pioneers like Koenig, Gehry and Neutra that leads you through an exploration of McCleans work perched in the Hills of Los Angeles. These modern masterworks demonstrate McCleans understanding and respect for the origins of California living, followed by concrete examples of how he deconstructs the core ideas and presents the concepts within completely original works. It’s a masterful understanding of how something works and possessing the talent and ability to take those ideas and reimagine them.
That original idea of creatively vibing with others, the environment, and past works of long lost masters provides all the elements for something very special. Contemporary Living by Paul McClean guides you through a visual journey of the architecture, site placement, scale and material selection. Design books, when done right are treasures to those who love to look at the work. This one is special for those that not only want to see the work but to gather an understanding of the philosophical approach taken to the finished residence. Finding the right architect is critical to obtaining the right shelter space for each individual. That method of vibing creatively allows the design to emerge and adapt to the individual. I don’t think we talk enough about the people when it comes to design. This monograph makes sure to focus on elemental ideas like land, water, light, elevation, and the California ethos, which is inextricably connected to people who long for the California feel. If you love modern design and contemporary living that California feel, you should get this book. Published by Rizzoli and you can find a link in the show notes. Brilliant monograph, Paul. Well done.
Staying on the creative vibing theme for a bit longer, this episode of the podcast features a conversation with designer, Michelle Murphy of DemiRyan. One of the things that constantly troubles me is the idea that design is a universal concept. It’s not. Design is personal. The relationship between client and designer should be personal. That doesn’t mean you have to be besties, you don’t even have to like each other. Michelle and I talk about a number of things that point to this idea of suitability that can mean success or failure of the client-designer relationship. You are going to be hearing much more on this idea about suitability and vibing creatively. Starting with the following conversation with DemiRyan’s co-founder and principal designer, Michelle Murphy, right after this.
Thank you, Michelle. Loved our chat and appreciate the time. Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.
Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD
I’m josh Cooperman and this is Convo By Design with a sampling from the Summer edition of the Designer Showcase event at Design Hardware. Every Season, we invite some of the most talented creatives from across the Southland and the U.S. to participate in strategic conversations, interviews, product launches and panel conversations. This is part of Design Hardware’s commitment to the design community. And we’ve got a sampling from that event.
This episode of the show features two very talented and very different creatives. The first is Jaime Rummerfield who you have heard before on the podcast. Jaime is an old friend and a crazy-talented designer. You have heard her before, usually with Ron Woodson, but things change and Jaime has gone out on her own. What’s that like? You’re going to find out. Then, you will hear from Marcos Santa Ana of Alloi. Marcos is an architect and general contractor with a very unique perspective on the work and art that is architecture. And you are going to hear all about it.
Thank you Jaime and Marcos. By the way, if you are listening to this on the day we published, November 12th, you still have time to see both of these amazing designers as well as dozens more at the WestEdge Design Fair, November 14th through the 16th at Barker Hangar in Santa Monica. Here is a link to get tickets to the show and see all of the incredible programming produced by Convo By Design.
Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.
Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD
I’m Josh Cooperman and this is Convo By Design with another preview episode as we get ready for the WestEdge Design Fair in Santa Monica, California. We’ll be back at the Barker Hanger for another installment of the show. That means another stage featuring 2 full days of talks and and thought provoking conversations. Thought provoking, yeah we’ve got that. And if you’d like to attend, here’s a link for tickets:
Every year around April or May, I sit down and put pen to paper. I will write out dozens of program ideas from some of the most intriguing concepts that come from the podcast and sketch out what a more detailed conversation might look like. The episode you are about to hear is what inspired the Iconic Architecture program live from WestEdge and what ideas might be explored. This program is jam packed with heavy hitters in design and architecture covering a big concept. What makes architecture iconic and worth saving? The panel will include; Jaime Rummerfield, Christopher Goddard, Anthony Laney, Paul McClean and William Hefner. I am incredibly excited to sit and watch moderator, Alison Martino of Vintage LA navigate these treacherous waters. Everyone has an opinion, right? Where did this idea come from? Back in June of 2022, you heard an episode about 1001 North Roxbury, an extraordinary home in Beverly Hills. A home that was in remarkable condition, exceptionally designed and on a list of homes to be saved in Beverly Hills. It’s gone now. And you are going to hear how it happened.Water under the bridge. But without understanding how this happened, what’s to keep it from happening again? This panel will be touching all points related at this years show and since I know you don’t want to miss it, make sure you come. There is a link in the show notes for tickets to WestEdge 2024. Now you can brush up on the topic a little bit with this journey back to Beverly Hills in 2022. And you’ll hear it all, right after this.
There you go. All the intrigue you could ever ask for! The origin for the Iconic Architecture panel at WestEdge Design Fair, November 14th-16th at the Barker Hangar is Santa Monica. Make sure you join us.Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.
Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD
I’m Josh Cooperman and this is Convo By Design. Do you like where you live? If you lived somewhere, anywhere else, how might that change you? How might that affect your work, your creativity?
Emily Baker is a multi-disciplinary creative endeavors in photography, illustration and a wallpaper line. Emily moved with her family to Portugal. Hold on. Let this sink in for a moment. Moved with her family to Portugal. I focus on this because I think this is at the crux of life and creativity. It’s difficult to make a move across town, let alone to another state. But another country? I would argue that the fear of unknown issues, financial issues let alone the basic concerns around language and social issues would be paralyzing. But it’s also incredibly exciting. The constant rush of adrenaline from the most mundane of tasks can both wreak havoc on the central nervous system and release a flurry of new thoughts and ideas. I have always loved moving. But what is the direct correlation to creative breakthroughs moving to a new environment have on the work? On life? Your’e about to find out in this episode of Convo By Design featuring Emily Baker of Emily Baker Studio. We’ll be right back.
Thank you Emily. Loved this chat and appreciate the time. Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.
Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD
I’m Josh Cooperman and this is Convo By Design featuring an old friend and a new one in a very familiar space, talking about what makes strong bonds and strategic partnerships work. All while staying in your lane.
Joan Barton, founder of Dirty Girl Construction and SheSpoke, a platform that explores the stories and successes woman-owned, operated and worked side of the construction and design industry shared the mic once again with an outstanding creative thinker, Amy Theresa | DesignTonik@DesignTonik.Amy is the founder of Design Tonik, art + design, specializing in residential and commercial interior design, furniture procurement, design consulting and event planning.
This is a multi-hyphenate company because Amy is a multi-hyphenate creative. Making her perfect fro a conversation with Joan and another exploration into SheSpoke and open and honest conversation by and for women in the built space.
Joan and Amy explore these ideas and talk about the discoveries and changes in the industry since approximately 2017. This is how contacts are made, bonds are formed, partnerships solidified and wok gets done. And done in a selective purposeful way.
This conversation was recorded live from Design Hardware in Los Angeles as part of our Day of Design programming series. And you are going to hear all about it, right after this.
Thank you Joan and Amy. Loved this chat and appreciate the time. Thank you to my incredible partner sponsors; ThermaSol, Design Hardware, Pacific Sales, Monogram and TimberTech. These are all fantastic partners with exceptional products and service to match. I have vetted these companies and I believe in them, and I think you should too. Check the show notes for direct links. Thank you for checking them out and specifying them on your next project. I also want to thank you for listening to the show and sharing Convo By Design with your friends, coworkers and colleagues who you think might enjoy it as well.
Please also keep the guest and show suggestions coming; convo by design at outlook dot com and on Instagram @convoxdesign, with an “x”. Until next week, be well and take today first. -CXD
I’m Josh Cooperman and this is Convo By Design. Today, we’re speaking with Laura Tribbett of Outline Interiors. I have long held the belief that design is a right, not a privilege. You might disagree, but let me explain why and after you hear my conversation with Laura, you might be on board.
Good design is a right, not a privilege. Good design affects all of us, makes communities stronger and it makes for a well lived life. I think many if not most people have no idea what good design is because most people are so heavily influenced by social media and because social media, actually media in general is so heavily influenced by likes, loves and emojis of those who don’t possess an educational background nor expertise on the subject. Anyone can look at an image on Instagram and love it enough to post a fire emoji. Nothing wrong with that but let’s not confuse that with an understanding of how that design might function or how it works with other spaces in the dwelling or how those who live there will use the space. It’s just a picture, they like it. Fine. But it’s really interesting how when enough people like something, it influence others to believe that it is exceptional. It might be, but there is nothing in the posting of an image to support that. Sometimes, this leads to fame for wildly popular designers regardless of whether or not their designs are good. And the measurement for that is how the client is affected by that work. There is a quote from Arthur Conan Doyle’s, The Hound of the Baskervilles in which Sherlock Holmes says, “I know what is good when I see it.”
In this particular case, Holmes is reacting to a portrait. Purely subjective. At the same time, what separates good design form bad? I would say that when you have a trained professional, doing what they have been trained to do on your behalf and influenced by your desires, the results have a good chance of hitting the mark. Why am I telling you this? Because smart, well trained and talented designers understand their roles and can see beyond first level obstacles.
Laura talks about infusing “moments of joy” into every project and that is one of the reasons I enjoy her work ad enjoyed our chat as much as I did. It’s also why I think you are going to love it.
Thank you, Laura for taking the time to share your story. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.Until the next episode, be well and take today first. – CXD
I’m Josh Cooperman, this is Convo By Design and today, as we inch closer to WestEdge Design Fair, the 2024 edition, with everything going on behind the scenes as we prepare a slate of programming to surprise and delight you, I wanted to share a program from the past. As we finalize the rosterand get everything solidified, I wanted to share the “why” behind the programming. These panels are crafted to feature game changing, disrupting creatives and topics that hold up. What makes the WestEdge stage so special is the thought and effort that goes into the topics. They have all been carefully crafted, talent curated to speak to these ideas. Ideas that should hold up for years to come.
The program you are going to hear today was called Craftsmanship in the Digital Age. Here is how it was described in the program: Is Craftsmanship a lost art in a world where we increasingly value expediency and accessibility over authenticity and beauty? Join Steven Gambrel, interior designer and co-founder of Dering Hall, as he leads a discussion with some of the most talented artisans and designers working today. How have our digitally-centered lives made us care even more about objects created with passion, skill and time-honored tradition? How do designers create a network of skilled craftspeople and educate their clients about the value craft? Explore the marketing of bespoke products and how digital tools have made success as an artisan more of a reality than ever before.
Think about this for a moment, the program you are about to hear was covering craftsmanship and the value that authenticity holds in made goods. This conversation might as well have taken place in 2020 at the onset of the pandemic when authentic craftsmanship was a must have. Or in 2018, when every design event was discussing how to reach Millennials and their desire for fewer, but more authentic goods. Or, well… now, at a time when hand-made comes at a premium. Again, this was recorded in 2015, live at WestEdge. And I am proud to share this with you again. Right after this.
Thank you, Bernard, Paul, Wendy and Delta. Thank you, Megan and Troy from WestEdge. I enjoyed our conversations so much. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.Until the next episode, be well and take today first. -Convo By Design
I’m Josh Cooperman and this is Convo By Design with an episode about two sides of this industry that are rarely talked about. Two voices you rarely hear from, except here, of course. These two amazing individuals met me at Design Hardware for our Summer Day of Design event. Something important about the following episode right from the start, and this is not exclusive to the business of design. We’re talking about building teams and promoting your talent. These concepts are universally important and often neglected. But not here, not today.
I have a tendency to repeat stories on occasion. No really, it’s true. And, if you have been listening to the show for any amount of time, you have probably picked up on this. I lean in on the things that have made an impact on me and how those things have affected my life and work. So, I tell you now, as I have told you before, I am not interested in doing a show about the business of design. Over the past 8 or 9 years, the business of design has gotten far more competitive. Partly due to the influx of new designers that enter the industry after every societal meltdown, be it a financial crisis like 08/09 or COVID. The same thing used to happen in my broadcast days. In that case, so many new people would be hired only to be fired at the end of each year and those people would go off and start their own advertising agency. In the design business, Many designers who don’t really make it as designers have found a niche business consulting designers on how to run their design businesses. I cannot tell you how many emails I receive from design business consultants who want to come on the show and there is a reason you don’t hear them on the show. I think if you want to learn something, it shouldn’t be from someone who couldn’t do it themselves but from someone who has exceeded in that particular area. Before I get angry emails, I’m not suggesting they are all bad or unhelpful, some are, I’m sure. But when I share the stories behind individuals with you, there is a reason for that.Today, you are going to hear from Brian Pinkett, Principle Architect with Landry Design Group and Erik Perez, Founder and Principle of Hello PR. I have known both of these men for many years and I have seen them in action and for those reasons I am thrilled to share this episode with you.
This episode was recorded live from Design Hardware in Los Angeles, but you know this because they are also long time sponsor partners of Convo By Design. I host a Day of Design for each season and this was from our July, summer session. These sessions are full days of recordings, panel conversations and product showcases designed specifically for busy designers to elevate their game through exposure, networking and education.
First up, you are going to hear from Brian Pinkett about training, teaching and mentoring talent and how to build a culture. Next, you will hear from Erik Perez about getting the most exposure for the work you do and how to leverage that into new business. And you’ll hear everything, right after this.
Thank you, Brian and Erik, love what you do and I’m thankful for your friendship and collaboration. Thank you to my partner sponsors, ThermaSol, Pacific Sales, TimberTech, Monogram and Design Hardware. These partners are amazing companies all who have made a concerted effort to support the design community through education, incentives, events, media and exposure, not to mention a collection of extraordinary products and service to match. Check the show notes for links to each of them so you can see first hand how they can make your design business thrive and your projects exceed expectations. Thank you for listening, downloading, subscribing and sharing the show with your friends and colleagues. Thank you for your emails, show and guest suggestions. Please keep them coming, convobydesign at Outlook dot com and on Instagram @ConvoXdesign, with an “x”.Until the next episode, be well and take today first. -Convo By Design
