Category Archives: Inspiration

Maximalist Visions: Navigating Design, Technology, and Trends Post-Pandemic | 616 | Alex Alonso of Mr. Alex Tate

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Today on the show, Mr. Alex Tate’s, Alex Alonso and I discuss the evolution of interior design, exploring how technology, client expectations, and personal vision shape today’s industry from AI integration to marketing strategies and maximalist design philosophy, this conversation examines how designers adapt to market shifts while staying true to their creative ethos.

I thoroughly enjoyed my conversation with Alex for a litany of reasons and I’ll share some of them with you, but first, know this… And, you are going to hear it. Alex is an unapologetic Maximalist. And as we begin to discuss it, you will hear him launch in about the idea of clutter and then demonstrate how it’s not what people say something is but what a talented creative can do with an idea. Listen for that because it was a really fun exchange. Here are some of the other ideas you will hear more about in the following conversation.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Design Industry Evolution: Discussion on how the past three years reshaped design business approaches, client expectations, and industry trends.

Budgets and Client Chemistry: Emphasis on project fit over budget size and navigating increased transparency due to social media.

AI and Technology: Exploring AI’s role in speeding processes, educating clients, and enhancing personalized design without compromising creativity.

Maintaining Design Vision: Importance of staying true to one’s aesthetic, turning down projects that don’t align, and creating layered, meaningful spaces.

Marketing and Brand Strategy: Leveraging SEO, SEM, PR, and controlled distribution to build visibility while maintaining authenticity.

Publications and Industry Platforms: Critique of celebrity-driven content and the responsibility of publications to support diverse talent.

Trends vs. Thoughtful Design: Conversation on biophilic design in bathrooms and balancing trend adoption with thoughtful creativity.

Maximalist Philosophy and Brand Extensions: Exploring potential ventures like curated retail spaces or historical renovation studios, all aligned with layered, maximalist design principles.

Ultimately, designers must balance business strategy with creative integrity, embrace technology judiciously, prioritize client alignment, and maintain a clear, authentic brand message. Loved this and I think you will too. It’s coming right up, after this.

Thank you, Alex for this Maximalist conversation. Loved it and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Commune & Remains Lighting: Craft, Collaboration, and the Philosophy of Design | 615 | A Double Episode for Twice the Inspiration on Convo By Design

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This special two-part episode features Roman Alonso of Commune and David Calligeros of Remains Lighting in two distinct conversations exploring origins, philosophy, and the meaning of design partnerships.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

From salvaging antiques to designing timeless interiors, David and Roman share stories of growth, collaboration, and craft. What began as a single interview turned into a richer double feature—a master class in design values, sustainability, and the essential philosophies behind two influential studios.

Part One: David Calligeros, Remains Lighting

  • Origins and Influences: From antiques and architectural salvage to a design career shaped by an arts-influenced mother and an engineer father.
  • The Birth of Remains: Starting in Manhattan in 1995, evolving from antiques into lighting design.
  • Engineering Meets Art: Marrying technical precision with artistic intuition.
  • Custom Work & Collaborations: Partnering with Commune, Robert A.M. Stern, Matthew Fisher, and others.
  • IP, Dupes & Authenticity: Protecting design through integrity, storytelling, and craftsmanship.
  • Sustainability & Craft: LEED Gold Brooklyn factory, solar array, stormwater recycling, and green production practices.
  • Business & Market Challenges: Navigating the 2008 crash, tariffs, and the value of US-based manufacturing.
  • Philosophy: Design as a question-driven, ethical practice rooted in long-term value and collaboration.

Link: Remains Lighting

Part Two: Roman Alonso, Commune

  • Origins and Career Path: From Caracas to Miami, Boston, New York, and LA; a career spanning publishing, fashion, and interiors.
  • Formation of Commune Studio (2003): Built around collaboration, essentialism, and quality.
  • Studio Philosophy: Purposeful, small by design, focused on meaningful work and enduring value.
  • Influences: Latin American upbringing, Isaac Mizrahi, Lisa Eisner, and lessons from fashion and editorial worlds.
  • Product Development: Solving real design problems, prototyping in-house before release.
  • Collaboration: Strategic partnerships (including Remains Lighting) to ensure usability and quality.
  • Personal Philosophy: Stoicism, fairness, ethical production, and acknowledging imposter syndrome.
  • Evolution of the Firm: Scaling deliberately—growing reach through products and partnerships while keeping the studio intimate.
  • Quotes:
    • “Good design shouldn’t be a privilege—it’s a right.”
    • “Design is about editing, listening, and creating solutions that people might not even know they need.”

This episode illustrates how partnerships in design aren’t just about collaboration—they’re about shared values, craft, and philosophy. By hearing these conversations separately, you’ll gain insights into two distinct but complementary approaches to design, sustainability, and creativity.

So much to take in. This was a master class on how to structure, nurture and grow design partnerships. Make sure you check the show notes for links and notes about all of the topics covered. Thank you, David and Roman for doing this and being so willing to share your thoughts, ideas and practice. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Florida Design, Resilience, and the Future of Luxury Interiors | 613 | Renée Gaddis Renee Gaddis Interiors on Convo By Design

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In a wide-ranging conversation, I sat down with Renée Gaddis, founder of Renée Gaddis Interiors, to explore Florida’s distinct design influences, the evolving role of designers in storm-prone regions, and the business of luxury interiors in uncertain times. Speaking from Naples, Florida, Gaddis compared her region’s design sensibilities to other parts of the state, noting a blend of Midwestern, European, and Southern traditions. While many of her clients lean toward transitional or traditional styles, she observed that Miami remains more open to modern aesthetics.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

The discussion turned to real estate trends fueled by the pandemic, which brought an influx of new homeowners to Florida. Gaddis shared how this surge, combined with a major hurricane, reshaped her approach to client selection and project scope. She emphasized her boutique model, strong referral base, and commitment to seamlessly integrating interiors with exteriors to embrace Florida’s indoor-outdoor lifestyle.

On the financial side, she addressed rising costs and tariffs that have altered project budgets, leading to value engineering and sourcing U.S.-made products. Gaddis also reflected on the importance of partnerships with trades and vendors, especially during supply chain volatility, while advocating for transparent communication to maintain trust.

The conversation also touched on resilient building practices in storm-prone regions. Gaddis highlighted lessons learned from past hurricanes, from identifying flawed hurricane-rated windows to designing with better drainage, elevated platforms, and even safe rooms. Her insights underscored the need for long-term sustainability in luxury projects.

Beyond design, Gaddis shared her family’s advocacy journey with the American Heart Association, inspired by her daughter’s early diagnosis and treatment. This personal commitment, alongside her professional expertise, reflects her philosophy that resilience—whether in design or life—is built through experience, adaptability, and care. And you are going to hear the whole story, right after this.

Thank you, Renee. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Martyn Lawrence Bullard | 612 | Our August 2025 Convo By Design Icon Registry Inductee

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Welcome to the Convo By Design Icon Registry episode for the month of July, 2025. This month’s inductee is an icon, for sure, an international luminary and someone who has been as down to earth and kind as he could possibly be. I shouldn’t have to say that. Right? But, that is one of the things that differentiates Martyn Lawrence Bullard from many, really most creatives who have achieved Bullard’s level of success. I sat down with Martyn at the SOHO Home showroom on Melrose Boulevard in West Hollywood right before the 10th anniversary party for Convo By Design. SOHO Home, previously the Rose Tarlow showroom, with it’s storied history and exceptional lighting made for a truly unique experience for me and I hope that is one of the things you pick up in this conversation with the September 2025 inductee of the Convo By Design Icon Registry.

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those he serves. And, giving back along the way. Thank you, Martyn and congratulations Some of the things I truly enjoyed were the review of your 2019 Legends window and your experience in theater which speaks to your world-class story-telling skills.

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD

Thoughtful Design Beyond Trends | 611 | Authenticity, Craftsmanship, and Diverse North Texas Style with Poppy Bourg & Shannon McGough – Poppy McGough Design House

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In this candid conversation, Poppy Bourg and Shannon McGough of Poppy McGough Design House unpack the evolving Dallas design scene, the challenges of modern publishing, and the importance of integrating architecture and interior design. They discuss how their unique backgrounds inform their approach, client expectations in a shifting market, and why authenticity and craftsmanship matter more than fleeting trends.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

From the pitfalls of celebrity-driven design magazines to the nuanced demands of Dallas homeowners, Poppy and Shannon reveal how they balance creativity, technical knowledge, and client relationships to create spaces that are not only beautiful but built to last. They explore the impact of regional influences, climate challenges, and the expanding role of interior designers in shaping cohesive, livable homes.

1. The State of Design Publications & Celebrity Influence

  • Shift in design media focus: from architecture to celebrity homes
  • Challenges of magazines cutting back editorial staff and local flavor
  • Dallas’s design culture: diverse, not pigeonholed into one “look”

2. Client Trends and Diversity in Dallas Architecture

  • Clients influenced by wide range of styles via online exposure
  • Resurgence of traditional styles alongside modern, Mediterranean, Santa Barbara influences
  • Growing trend of lake homes post-2020 pandemic and its impact on local design culture

3. Modernism and Design Inspirations

  • Experience visiting Modernism Week in Palm Springs
  • Dallas’s limited mid-century modern presence compared to other cities
  • Appreciation for maximalism and richly detailed interiors beyond minimalist trends

4. Backgrounds & Partnership Story

  • Shannon’s hospitality design and hotel experience, focus on durability and build process
  • Poppy’s real estate and builder project management background, deep builder and trade knowledge
  • How their combined skills create a holistic approach to residential design and construction collaboration

5. Building Challenges in Dallas

  • Impact of active soil, climate extremes, and shifting weather on construction and interiors
  • Importance of realistic client expectations around timelines, soil testing, and permitting
  • Regional differences in design challenges and neighborhood personalities across Dallas metroplex

6. Expanded Role of Interior Designers

  • Growing client education on lighting, air quality, water filtration, and acoustics
  • Increasing involvement in exterior design for cohesive indoor-outdoor flow
  • Navigating intellectual property issues, brand extensions, and designer-led product lines

7. Photography, Styling, and Portfolio Strategy

  • Not every project gets photographed due to client preference or cost
  • In-house styling process balancing client personality with editorial needs
  • Preference for showcasing recent projects and maintaining strong referral-based business

Thank you, Poppy, Shannon. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you, Poppy, Shannon. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Keeping It Authentic | 610 | Viki Chupik – Chupik Design on Austin, Design, Culture, and the Road Less Traveled

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Austin-based interior designer Viki Chupik brings the city’s unique spirit into every project she touches. From its rolling hills and cultural quirks to its understated expressions of wealth, Chupik sees Austin as a place where authenticity and individuality still matter. In this conversation, she explains how to design for a city in flux. Like most of the cities people flooded to during and post-pandemic—balancing creativity, cultural heritage, and the realities of today’s economic pressures.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Viki Chupik of Chupik Design unpacks Austin’s evolving design landscape, from post-pandemic migration and rising costs to the homogenizing pull of social media trends. She shares how she navigates client expectations, resists algorithm-fed aesthetics, and champions designs that are rooted in nature, personal stories, and lasting quality. Along the way, Chupik explores functional planning, economic design strategies, and her vision for the future of the American home.

  1. The Austin Effect
    • How Austin’s natural beauty and geography shape lifestyle and client priorities.
    • The city’s evolution from “hippie government town” to tech-creative hub.
    • Why “Keep Austin Weird” is about individuality and local culture, not just quirky aesthetics.
    • Understated expressions of wealth versus flash seen in other Texas cities.
  1. Design Influenced by Lifestyle
    • Incorporating travel, life experiences, and personal artifacts into home design.
    • Creating spaces that reflect a client’s narrative rather than a preset style.
    • Prioritizing true customization over formulaic trends.
  1. Austin’s Cultural Capital
    • Influence of UT, major festivals, and historic districts on the city’s identity.
    • Embracing quirks—bats, music, history—in design and urban character.
    • Post-pandemic migration: challenges and benefits of new creative influx.
  1. Viki Chupik’s Design Fingerprint
    • Calm, collected, nature-inspired aesthetic.
    • Timeless design choices: earthy palettes, organic materials, and visual serenity.
    • Rejecting trend-chasing in favor of enduring appeal.
  1. Design vs. Trends
    • Critique of social media–driven “trendification” and AI-generated design content.
    • Seeking out artisans, unique finds, and unexpected pairings.
    • Why individuality in design is harder—and more important—than ever.
  1. The Budget Reality
    • Impact of rising costs from tariffs, materials, and labor.
    • Emphasis on quality investments over disposable design.
    • Importance of involving designers early in architectural planning.
  1. Functional Design in Changing Times
    • Rethinking square footage for smarter, more livable spaces.
    • Evaluating the real utility of specialty rooms and features.
    • Applying the “Are you going to use it?” test to every decision.
  1. Portable Kitchens & the Future of Home
    • Considering modular, moveable kitchens inspired by European models.
    • How rising land values could shift the role of the house toward adaptability.
    • The tension between permanence and flexibility in residential design.

Thank you, Viki. Amazing. Loved our chat and appreciate the time. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Design Truths: Phil Norman on Budget Battles, Trend Fatigue | 609 | Building Homes That Feel Right

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Today, you are going to hear a deeply candid conversation with Phil Norman, principal of Norman Design Group, to explore the complex, often contradictory realities of luxury residential design. With over 25 years of experience crafting high-end interiors in Southern California, Phil brings both practical wisdom and an unfiltered perspective on the challenges designers face today. And part of exploring these ideas, is a willingness to be open and candid about the challenges as well as the solutions. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Honesty About Budgets: The Ultimate Luxury

Phil dives headfirst into one of the most taboo topics in interior design: the budget. He explains why being forthright—even when the numbers are higher than a client expects—is not just necessary, but an act of professional integrity. He shares strategies for diffusing tension around cost conversations and how client trust is forged in transparency, not fantasy.

“People can handle a bigger number. They can’t handle being blindsided,” Phil says. “The danger is in pretending it can be done for less.”

Educating the Client: Battling Pinterest, Misinformation & HGTV

Phil reflects on the modern design client’s double-edged sword: unprecedented access to ideas… and a flood of misinformation. Whether it’s misconceptions about pricing, timelines, or what’s even possible, Phil sees part of his job as “un-educating” clients before re-grounding them in real-world processes.

He describes the delicate balance of respecting a client’s inspiration while also anchoring expectations in logistical and structural realities. “Everyone’s seen a Pinterest kitchen,” he says, “but that doesn’t mean it works in their space, or within their scope.”

Home as Sanctuary: A Pandemic Shift

Phil shares how the pandemic permanently shifted his clients’ priorities—from “how it looks” to “how it feels.” There’s now an increased desire for tactile comfort, flexibility, and timeless quality. The home is no longer just a showpiece—it’s a retreat, a workplace, a classroom, a safe space.

He emphasizes the growing importance of durability and livability over trends, noting that luxury now means emotional connection, not just expensive finishes.

“Design has to feel like home—not just like a magazine spread.”

Kitchen as Mission Control: Designing with Precision

Phil also explores how kitchens have evolved into the emotional and operational hubs of the home. With every family interaction, from weekday breakfasts to weekend entertaining, passing through this space, it’s no longer just about cabinetry and counters—it’s about lifestyle programming.

He discusses layout strategies, appliance coordination, lighting zones, and how technology and wellness are being layered into the modern kitchen environment.

Design Leadership: Advocacy, Not Subservience

Phil argues that successful design professionals must step into the role of advisor and advocate—not order-taker. He calls out the danger of defaulting to client appeasement and encourages designers to protect the integrity of the design process, even if it means challenging a client’s assumptions.

“We’re not there to just say yes. We’re there to guide—to lead with experience.”

This conversation isn’t just about design—it’s about leadership, trust, and emotional intelligence in a high-stakes creative business. Whether you’re a seasoned designer, a rising star in the field, or simply someone dreaming of building a home that feels like home, Phil Norman offers a masterclass in how to do it right—with candor, clarity, and craft.

Thank you, Phil. Amazing. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

Melissa Lee – New South Home |608 | Profit, Process & Purpose in Modern Interior Design and the Business Behind It

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We’re heading South today to hear from Melissa Lee of New South Home.  This Charlotte-based interior designer and former retail buyer pulls back the curtain on the real inner workings of running a design firm—from pricing strategy and client education to vendor relationships and market trends. Drawing from her experience in corporate buying, she has developed a clear understanding of profit margins, vendor management, and operational efficiency, which she now applies to her design business through practices like maintaining a vendor matrix and detailed time tracking. I don’t want you to think this is a business of design episode, it’s not. Sometimes these conversations go deeper into the business to further explain the work, this is one of those times. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.

Melissa discusses the challenges of pricing interior design work in a landscape full of conflicting advice—flat fee versus hourly models, for example—and how she has evolved her own “conceptually fixed with scope management” approach. Clients receive an upfront estimate based on hours, but additional fees apply when scope or decisions shift beyond agreed terms. This hybrid method offers flexibility while protecting the business from runaway labor costs.

Events like High Point Market and KBIS (Kitchen & Bath Industry Show) play a strategic role in how she sources vendors, stays inspired, and builds key relationships. She balances structured vendor meetings with looser time for discovery, realizing that over-scheduling stifles creativity. Her buying background taught her the value of planning, but in design, adaptability creates more opportunity.

The conversation digs into vendor relations in a shifting economic landscape, with concerns about rising tariffs, erratic pricing, and questionable fee increases. Thanks to long-standing relationships and proactive reps, her team has been buffered from the worst of it. Still, she builds flexibility into her contracts and transparently preps clients for potential 5% swings in final invoices due to supply chain or pricing changes—an approach appreciated in a world where nothing feels stable.

Managing client expectations is a recurring theme—from educating them on the unseen hours behind emails, revisions, and project coordination, to setting boundaries when projects creep beyond the original scope. Weekly check-ins, detailed proposals, and scope clarity help prevent misunderstandings and maintain trust.

Looking ahead, she sees potential challenges driven by economic uncertainty—rising tariffs, high interest rates, and general cost-of-living increases may stall some clients’ investment in their homes. But Charlotte’s rapid growth continues to fuel demand, giving her firm an edge in an evolving national market.

Melissa also hints at expanding service areas, including outdoor living design, and continues to explore how design firms can evolve—perhaps aided by AI or new business tools—to reduce burnout and reclaim creativity. At its heart, the conversation underscores the complexity of modern design businesses, where creativity, logistics, and business acumen must coexist. And you’re going to hear all about it, right after this.

Thank you, Melissa, loved our chat. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

The Heart of Design: Building Trust, Telling Stories, and Staying True | 606 | Rosa Santiago Zimmerman

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In this episode, I sit down with the incredibly insightful Rosa Santiago Zimmerman for a rich and wide-ranging conversation about the state of the interior design industry, the evolving nature of creative work, and the deeper values that guide us as professionals. Our dialogue spans everything from our recent experiences at major trade shows like KBIS and IBS to the strategic and emotional challenges that come with building and sustaining a design business today.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

 – Where service meets excellence

TimberTech – Real wood beauty without the upkeep

Rosa shares how she has navigated an often unpredictable industry landscape—from the 2008 financial crisis to the more recent impact of COVID-19—emerging stronger by focusing on clarity in communication, refining her client base, and anchoring her business in authenticity and trust. We explore her decision to operate by referral only, a bold move that allows her to take on projects that align deeply with her values while maintaining creative control and long-term vision.

One of the most resonant parts of our conversation is Rosa’s approach to client relationships and project storytelling. She believes that every project begins with truly understanding the people behind it—their story, lifestyle, and what brings them joy. Her philosophy goes far beyond aesthetics; it’s about designing spaces that are meaningful, personal, and connected.

We also dive into the practical but often overlooked aspects of the business: the need for strong contracts, the complexity of product sourcing in a globalized market, and the legal risks surrounding intellectual property. Rosa doesn’t shy away from hard truths. She emphasizes that every line of a contract must be intentional, and every expectation clearly defined to avoid the kinds of misunderstandings that can derail even the most promising projects. I couldn’t agree more. As we both acknowledged, there’s a growing need in our industry to better educate clients—especially those new to working with designers—so they can become thoughtful, empowered partners in the creative process.

Our talk also turns toward education, mentorship, and the next generation of talent. Rosa speaks passionately about the importance of showing children—and especially young Latinas—that the design industry can be a space for them. Her journey from a background in medicine to a thriving creative career is a powerful reminder that following one’s passion is not only possible, but necessary. We discuss the lack of business training in design schools, and how that gap often leaves talented creatives unprepared for the realities of entrepreneurship. Rosa’s upcoming book, which touches on the idea of discovering one’s “superpower,” promises to be an inspiring resource for aspiring designers and leaders alike.

Throughout our conversation, I was struck by Rosa’s clarity, generosity, and refusal to compromise on what matters. We also talk about future collaborations and visits—from potentially recording a future episode in Atlanta to attending next year’s KBIS event in Orlando. I’m hopeful for the opportunities ahead and grateful for the chance to share this honest, inspiring exchange.

This episode is for anyone who’s passionate about design, business, and the human stories that fuel creativity. Whether you’re a seasoned professional, a student, or just curious about what it takes to build something meaningful in a fast-changing world, I think you’ll find a lot to take away from this one. And we’ll get to it, right after this.

Thank you, Rosa, loved our chat and grateful to have run into you at KBIS! And, of course, thank you to our amazing partners: TimberTech, Pacific Sales, and Design Hardware. These are incredible companies and true friends of the trade. Please keep them in mind for your next project.

Thanks to you for listening, subscribing, and sharing the show with your friends and colleagues. If you haven’t subscribed yet, go ahead and hit that button so you get each new episode delivered straight to your feed.

I always love hearing from you, so keep those messages coming—email me at convo by design at outlook dot com and follow along on Instagram, @ConvoXDesign (with an “X”).

Until next week—thank you for spending this time with me. Be well, stay focused, and now that it has really settled in… do your best to rise above the chaos.

Designing the South: Sorority Culture and Interiors That Tell a Story, One Room at a Time | 605 | Mary Clair Cumbaa, Cumbaa Design Company

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Design in the South is personal. It’s layered with heritage, shaped by hospitality, and built on relationships. Today, we travel to Starkville, Mississippi to explore the work and world of a designer who exemplifies what it means to design with heart.

The conversation begins with an emerging trend—dorm and sorority house design—not typically covered in design media, but a significant driver of business in Southern college towns. Sorority living, especially, has evolved into a lifestyle market, complete with high expectations, big budgets, and even bigger wear and tear. Designing for these spaces demands durability, performance, and style in equal measure. As the Mary Clair Cumbaa jokes, “Everything has to be spray-tan approved.”

Working on a sorority house for her own former chapter, she leans into color, symbolism, and storytelling. “I know the meaning behind things,” she says, weaving chapter colors, lighting, and fabric choices together to reflect both legacy and future needs. With girls living in two-year cycles, hundreds of members dining daily, and Zoom calls replacing quiet study sessions, the design must be not only beautiful but smart, emotionally supportive, and future-forward.

Storytelling is central to her work. “If I didn’t capture their real life, I’m not sure I would really be able to capture anything,” she says. Unlike many designers who stage photos with clinical precision, she leaves the coffee maker and the magnets on the fridge. There’s something refreshing—and intentional—about showing homes as they’re used. It’s real, approachable, and still inspiring.

That philosophy carries into her project portfolio, which is both colorful and cohesive. Take the Wetherbee Street kitchen: clean acrylic stools meet traditional cabinetry, a built-in bar peeks into frame, and the countertop hosts everyday appliances—because that’s how the client lives. “If the client can’t see themselves in the finished space, I haven’t done my job,” she explains.

Color is a consistent through-line in her work. While she began with a neutral palette, over time she’s become known for weaving multiple shades of the same hue across a room. Her nursery projects—some launched by acrylic cribs and butterfly wall art—bring this approach to life with playful purpose and emotional weight.

We also talk about historic preservation and transformation. Projects like Kirkwood Place and Greentree demonstrate her ability to revive storied homes with timeless flair. “We gutted it to the studs and brought it back to life,” she says of one home that once graced the cover of Southern Living. Another was the result of a seven-year client relationship that evolved into a deep friendship.

As the conversation winds down, she shares the dream project she’s still manifesting—a start-to-finish beach house in the 30A corridor. “I’ve done a condo, but I’d love to do a full house in Rosemary or Alys Beach,” she says with hopeful confidence.

And why not? Her story is one of evolution, rootedness, and authenticity. Mary Clair Cumbaa of Cumbaa Design Company, designs with empathy, leads with color, and listens deeply. It’s not just about beautiful rooms. It’s about making people feel seen, supported, and at home.