Here Comes WestEdge 2026 | 688 | Design and Architecture Knowledge So You Can Thrive and Survive the Chaos

Are you ready to join me in Santa Monica, for the WestEdge Design Fair, This is year 10 for me, producing, and publishing content from the show. You know my commitment to you: we bring together the brightest, most provocative creative minds to talk about the business and practice of design in ways you simply will not hear anywhere else.

This year, our overarching theme is The Future of Living. Across our four main stage panels, we are stripping away the superficial fluff, pushing past the hyper-commercialized hype, and tackling the real, invisible forces shaping modern architecture and interior design today.

Just a few of the programs you will be hearing this year… Aging in Place and Universal Design | Designing for Longevity: Homes That Evolve With Us. Let’s be clear: universal design has suffered from a branding problem for far too long. It’s been treated like a clinical compromise—all grab bars and regulatory compliance. But aging in place isn’t a niche; it is the absolute future of housing. Moderated by Enda Donagher alongside panelists Ben Ballentine, Tim Barber, Kristine Anderson, and Maryanne Schicketanz, this conversation reframes longevity as multi-generational resilience. We are exploring how to build primary suites, outdoor sightlines, and flexible spatial zoning that preserve human dignity, autonomy, and aesthetic beauty over forty years of occupancy without looking like an assisted living facility.

Next, we dive deep into building science with Wellness in Design & Architecture | The Healthy Home: Designing for Mind, Body, and Behavior. True wellness has moved out of the spa brochure and into the very bones of the home. Featuring Verzine Hovasapyan, Ginger Rabe, Eddie Maestri, Steven Cooper, and Marcos Santa Ana, this session cuts through the expensive storytelling and marketing buzzwords. We are talking about measurable physiological outcomes—circadian lighting, non-gassing non-toxic materials, acoustic sanctuaries, and why the classic kitchen work triangle is giving way to specialized hydration and prep zones. It is time to align spatial design directly with human biology.

Then, we confront the stark economic realities of our industry in When Clients Cut the Budget | Design Under Pressure: Protecting Integrity When Budgets Collapse. As severe supply chain shifts, inflation, and expanding scope hit luxury residential projects, how do elite creatives hold the line? Panelists Jason Lai, Laura Brophy, Joe Meringolo, and Gary Drake reveal how top practitioners protect their design vision when financial pressures mount. From leveraging wholesale vendor networks and itemized phasing to strategic brand-tiering and direct factory sourcing, this is an unfiltered masterclass in maintaining creative authority and strategic flexibility under fire.

Finally, we look toward the digital frontier in The Eco-Algorithm: How AI, Technology, and Mother Nature Are Redefining the Modern Home. Can an algorithm generate fractal geometries that lower human stress by sixty percent? Absolutely. But can a machine understand how a morning glare affects a client’s mood? Not a chance. Panelists Joshua Dawson, Rachel Joy Victor, Kevin Toukoumidis, Christopher Grubb, and Dr. Greg Brisson dissect how designers must evolve from traditional draftsmen into somatic curators—leveraging AI for data synthesis while anchoring every project in neuroarchitecture, human empathy, and evolutionary biology.

That is our slate this year. Four panels, zero buzzwords, and an unrelenting focus on purpose, intent, and extraordinary human-centered design. Thank you for joining us at WestEdge.

Aging in Place and Universal Design | Designing for Longevity: Homes That Evolve With Us

Aging in place isn’t a niche it’s the future of housing. This conversation explores how architects and designers are rethinking homes to adapt across generations, abilities, and life stages without sacrificing beauty or dignity.

This isn’t about grab bars and compliance it’s about designing homes that anticipate change. The panel challenges the stigma around “aging design” and reframes it as flexible, resilient living.

Universal design must transcend the clinical limitations of regulatory compliance to become a foundational principle of residential design; by reframing “aging in place” as a strategy for multi-generational resilience, designers can create adaptive environments that anticipate evolving physical needs while preserving the aesthetic dignity and emotional resonance of the home.

  • Why “universal design” still feels like a compromise and how to fix that
  • Designing for mobility, cognition, and independence without visual cues
  • The financial reality: retrofitting vs. building it right the first time
  • Multigenerational living as a design driver, not a constraint
  • Tech integration: smart homes as silent support systems

 

Speakers:

Moderator:

Enda Donagher – Enda Donagher Architect

Ben Ballentine – Ballentine Architects

Tim Barber – Tim Barber Architects

Kristine Anderson | PKA Architecture

Maryanne Schiketanz – Studio Schicketanz

Designing for Longevity: Reshaping Universal Architecture

Universal design and long-term livability have historically suffered from a framing problem, frequently reduced to medicalized accommodations, clinical retrofits, or aesthetic compromises. As the focus of high-end architecture shifts toward permanence and multi-generational resilience, leading practitioners are fundamentally redefining how homes evolve with their occupants over time. Designing for true longevity requires stepping past short-term media trends to construct spaces that actively preserve personal autonomy, support changing physical needs, and sustain an exceptional quality of life across every decade of occupancy.

The core challenge in planning for the future lies in balancing custom, immediate client desires with long-term structural flexibility. When homeowners build in their thirties or forties with the intention of remaining in the space for the rest of their lives, space planning must take precedence over temporary visual styling. While surface materials, kitchen appliances, and decorative finishes can be swapped out with relative ease as technologies and tastes change, the underlying floor plan is a far permanent undertaking.

Prioritizing structural longevity begins at the macro level. Thoughtful architects look beyond standard guest rooms to incorporate comprehensive ground-floor primary suites—often designated early on as dedicated retirement suites. This spatial foresight extends to the surrounding site, integrating private courtyards, ground-level thresholds, and tailored sightlines that maintain a constant sensory connection to nature. By establishing smooth, intuitive transitions between indoor and outdoor environments, the architecture prevents the feeling of isolation that can often accompany reduced physical mobility later in life.

Equally important is the integration of multi-generational fluidity. Today’s luxury homes are increasingly called upon to support evolving family dynamics, from young children and returning college graduates to aging parents requiring primary care. Designing for these shifting demographics requires flexible spatial zoning that offers both grand communal gathering areas and secluded, autonomous sanctuaries. Preserving this balance ensures that every member of the household, regardless of age or physical capability, maintains a distinct sense of independence and dignity within the shared footprint.

Ultimately, successful universal design shifts the focus away from reactive accessibility and toward proactive empowerment. Clients rarely want to be reminded of future physical decline, nor do they want their living environments styled after healthcare facilities. By reframing universal design around resilience, comfort, and sensory quality, architects can eliminate the stigma associated with aging in place. When a home is engineered to adapt gracefully over forty years—protecting ease of movement, acoustic comfort, and daily engagement—it ceases to be a static structure. Instead, it becomes a lasting family asset, ensuring that staying in one’s home for a lifetime feels less like a compromise and more like the ultimate luxury.

Wellness in Design & Architecture | The Healthy Home: Designing for Mind, Body, and Behavior

Wellness has moved beyond amenities and into the bones of the home. From air quality to circadian lighting, this panel explores how design is shaping healthier lifestyles and what clients are really asking for.

Push past the buzzwords. This is about what’s real, what’s measurable, and what’s just expensive storytelling.

The evolution of residential wellness has shifted from superficial amenities to fundamental structural integration; by prioritizing measurable physiological outcomes such as air purification and circadian synchronization designers can transition from trend-based “wellness storytelling” to the creation of evidence-based environments that demonstrably improve long-term health.

  • Air, water, light: what actually moves the needle on health
  • The gap between wellness marketing and building science
  • Mental health and spatial design: can architecture influence behavior?
  • Biophilia vs. biophilic aesthetics—are we missing the point?
  • The premium question: what are clients willing to pay for wellness?

Speakers:

Verzine Hovasapyan – Pacific Sales Kitchen & Home

Ginger Rabe – Ginger Rabe Designs

Eddie Maestri – Maestri Studio

Steven Cooper – Cooper Pacific Kitchens

Marcos Santa Ana – Alloi Architects

The Healthy Home: Designing for Mind, Body, and Behavior

The evolution of residential wellness has shifted from superficial amenities to fundamental structural integration; by prioritizing measurable physiological outcomes such as air purification and circadian synchronization, designers can transition from trend-based “wellness storytelling” to the creation of evidence-based environments that demonstrably improve long-term health.

As the boundaries between residential space and personal health dissolve, design and architecture are undergoing a fundamental transformation. What began as a surface-level market trend—marked by high-end spa additions and decorative greenery—has matured into a discipline grounded in building science and human physiology. Today, the core challenge facing designers is not simply adding luxury health features to a home, but rather engineering spaces that passively and actively support performance, recovery, and psychological well-being.

The shift begins with environmental baselines: air, water, and light. While visual aesthetics historically dominated residential design, indoor air purification, advanced filtration, and non-gassing materials are now understood as foundational to long-term health. Circadian lighting systems, which dynamically adjust color temperature and intensity to mirror natural solar patterns, directly regulate endocrine function, sleep architecture, and cognitive clarity. By centering these measurable parameters early in the architectural process, environments transition from static backdrops to active partners in biological regulation.

Beyond environmental systems, spatial planning exerts a profound influence on daily human behavior. The classic kitchen work triangle, once the undisputed standard of residential layout, has fragmented under the demands of modern living. In its place, homes are evolving toward hyper-specialized zones. Kitchens expand into secondary preparation pantries, cold-storage drawers for targeted nutrition, and dedicated hydration stations.

Concurrently, the push toward expansive, fully open-concept living is giving way to intentional spatial differentiation. Clients increasingly seek dedicated recovery areas—from specialized hydrotherapy zones and cold plunges to quiet reading rooms engineered without digital displays or electronic interference. These shielded sanctuaries address the growing need for mental decompression in an hyper-connected world.

At the same time, materiality is undergoing a critical re-evaluation. While “biophilic design” is frequently reduced to adding potted plants or organic patterns, true biophilia integrates natural substrates, raw textures, and natural light to anchor human sensory perception. Clients are demanding complete supply-chain transparency, prioritizing natural woods, stone, and untreated textiles over synthetic alternatives. However, this desire for pure, non-gassing materials must be balanced with practical durability, forcing designers to scrutinize vendor claims and focus strictly on verified building performance rather than marketing hype.

Ultimately, the commercial reality of wellness design hinges on value. Clients are increasingly willing to allocate substantial portions of their budgets toward health-focused infrastructure, provided those investments deliver tangible improvements to their daily lives. By cutting through the industry hype and focusing on evidence-based solutions, architects and interior designers are reshaping residential spaces from simple shelters into tailored ecosystems built to sustain mind, body, and behavior.

The Business of Design | The Cost of Living: Economics, Scale, and the New Business of Design

As costs rise and margins tighten, architects and designers are being forced to rethink how projects are priced, scaled, and delivered. This panel explores how economic pressure is reshaping not just the business of design but the future of the built environment itself.

This is about the invisible forces shaping visible outcomes. Budget, scale, and efficiency aren’t back-end issues they determine what gets built, who it’s for, and how it performs.

While design and architectural discourse often prioritizes aesthetic output, the structural integrity of a project is fundamentally dictated by “invisible” logistical drivers, specifically budget, scale, and efficiency, which function not as administrative constraints, but as the primary determinants of a project’s social reach, physical performance, and ultimate viability.

  • Economy of scale vs. customization: where design wins or loses
  • The disappearing middle: luxury vs. attainable housing
  • Value engineering: smart refinement or design erosion?
  • Developer-driven decisions and their impact on design quality
  • How economic pressure is influencing materiality and innovation
  • Diversifying Revenue Streams for Designers

Speakers:

Viki Chupik – Chupik Design

Harper Halperin –  AAHA Studio

Kristen Thomas Studio Thomas

Alexis Vitale – Vitale Design Group

Navigating Budget Pressures: How Designers Maintain Creative Integrity Amid Economic Shifts

Rising costs, severe supply chain delays, and unpredictable tariffs are forcing a major shift in modern residential design. As inflation impacts everything from raw materials to specialized labor, interior designers and architects find themselves navigating a complex economic landscape. The challenge is no longer just managing a project’s aesthetics; it is maintaining creative control and design integrity when client budgets face unexpected pressure.

One of the primary drivers of modern budget expansion is the dramatic evolution of residential scope. A decade ago, a high-end kitchen renovation often focused on updating a central work triangle with premium finishes and high-end appliances. Today, client expectations routinely encompass multi-functional layouts featuring sculleries, secondary pantries, integrated coffee stations, wine bars, and seamless indoor-outdoor transitions. When these expanded desires meet systemic cost increases across paints, coatings, and imported goods, even substantial initial budgets can quickly become strained.

To navigate these dynamics effectively, design professionals rely on clear communication and proactive planning. Guiding clients through realistic, itemized projections before work begins prevents budget shock as scope naturally expands. Moving away from rigid fixed-fee structures toward clear hourly billing ensures that administrative tasks, vendor coordination, and extensive site management are accurately accounted for. When clients expand project boundaries mid-stream, providing structured budget addendums maintains financial transparency and project alignment without creating friction later in the process.

When cost pressures mount, maintaining design quality requires strategic flexibility rather than blanket sacrifices in material quality. Experienced designers leverage their deep industry knowledge and wholesale relationships to protect the visual and functional goals of a project without resorting to sub-par alternatives. Rather than compromising on core elements, practitioners prioritize high-impact focal points—such as primary living areas or key custom architectural features—while thoughtfully specifying cost-effective, high-quality alternatives in supporting secondary spaces. Direct manufacturer relationships and established trade networks provide the necessary leverage to secure favorable terms when unforeseen financial adjustments are required.

Furthermore, successful project outcomes depend heavily on building client trust. Clients routinely arrive with curated social media feeds and unrealistic expectations driven by online trends or direct-to-consumer promises. Translating those visual desires into durable, functional reality requires professional authority. Designers must help clients distinguish between true manufacturing quality and superficial marketing, steering them toward choices that deliver long-term value.

Ultimately, navigating budget collapse is a masterclass in professional problem-solving and adaptive execution. By pairing transparent client communication with strategic sourcing and institutional knowledge, design professionals preserve both the creative vision of their work and the long-term value delivered to the client. When designers stand firm on their expertise while offering practical financial pathways, they turn potential project hurdles into demonstrations of their true value.

When Clients Cut the Budget | Design Under Pressure: Protecting Integrity When Budgets Collapse


Budget cuts are inevitable but design compromise doesn’t have to be. This panel examines how architects and designers can maintain vision, quality, and intent when financial realities threaten to strip projects down.

Conflict drives this conversation. Where do you hold the line and where do you bend?

While financial constraints are often viewed as barriers to creative expression, strategic design resilience allows architects and designers to preserve the integrity of their original vision; by prioritizing intent-driven decision-making and innovative resource allocation, professionals can safeguard project quality and long-term value even in the face of inevitable budget reductions.

  • The art of strategic compromise vs. reactive value engineering
  • Communicating design value in financial terms clients understand
  • Material substitutions: maintaining intent without losing performance
  • When to walk away: defining non-negotiables
  • Case studies: projects that survived (or didn’t) budget cuts

Designing Under Pressure: How Elite Creatives Protect Their Vision Amid Budget Erosion

As inflation and massive surcharges squeeze project margins, designers are leveraging trade relationships, itemized budgeting boundaries, and global sourcing to maintain integrity without compromising their value.

The Reality of Modern Budgeting: The landscape of high-end design has shifted dramatically over the past decade. A luxury kitchen is no longer defined by three appliances in a work triangle; it now encompasses sculleries, butler’s pantries, coffee bars, and integrated indoor/outdoor aesthetics. Simultaneously, material costs have skyrocketed (e.g., paint and coatings have increased roughly 200% since 2022), creating a steep disconnect between client expectations and real-world costs.

Leveraging Industry Relationships Over Retail Compromises: Rather than sourcing from lower-tier retail outlets when budgets tighten, elite designers rely heavily on trusted wholesale vendors and subcontractors. By leveraging years of goodwill, designers can sometimes secure deeper discounts (e.g., an extra 20–25% off) to keep specified, high-quality materials in the project rather than resorting to low-quality alternatives.

The “All-In” Design & Itemized Phase Strategy: To manage clients who continuously add scope while expecting the budget to remain static, a highly effective strategy is to design the space with all the “bells and whistles” first. Presenting a fully itemized budget sheet allows the client to decide exactly where their capped budget (e.g., $200,000) goes, leaving the remaining elements to be ordered as a later phase when they raise more funds.

High-Low “Wiggle Room” and Brand Tiering: Operating strictly in the wholesale market allows designers to maintain a healthy markup margin, which provides “wiggle room” to play strategic mind games when value engineering. For example, a designer might specify a high-end brand like Brizo for the primary bathroom but quietly swap to its sister brand, Delta Faucet, for guest bathrooms to save money without sacrificing the aesthetic finish.

The Shifting Focus to Sourcing From the Source: Faced with extreme lead times and high domestic costs, designers are increasingly bypassing traditional luxury distributors to establish direct relationships with overseas manufacturers. Sourcing directly from factories (such as in Asia) can yield incredibly high-quality custom furniture (e.g., soft-close drawers, pristine wood veneers) at a fraction of the domestic price, transforming a potential budget-cut loss into a high-margin opportunity.

Client Education and the Power of Confidence: Maintaining design integrity ultimately hinges on designer confidence and setting firm boundaries. Educating clients beforehand—often through social media—about trusting the design process is crucial. Additionally, utilizing strict hourly billing for all communications, sample ordering, and travel ensures the designer’s time and expertise are respected and paid for.

 

Speakers:

Jason Lai – JL Interiors

Laura Brophy – Trophy Interiors

Joe Meringolo – JMS Project Management

Gary Drake – Gary Drake Construction

Navigating Budget Pressures: How Designers Maintain Creative Integrity Amid Economic Shifts

Rising costs, severe supply chain delays, and unpredictable tariffs are forcing a major shift in modern residential design. As inflation impacts everything from raw materials to specialized labor, interior designers and architects find themselves navigating a complex economic landscape. The challenge is no longer just managing a project’s aesthetics; it is maintaining creative control and design integrity when client budgets face unexpected pressure.

One of the primary drivers of modern budget expansion is the dramatic evolution of residential scope. A decade ago, a high-end kitchen renovation often focused on updating a central work triangle with premium finishes and high-end appliances. Today, client expectations routinely encompass multi-functional layouts featuring sculleries, secondary pantries, integrated coffee stations, wine bars, and seamless indoor-outdoor transitions. When these expanded desires meet systemic cost increases across paints, coatings, and imported goods, even substantial initial budgets can quickly become strained.

To navigate these dynamics effectively, design professionals rely on clear communication and proactive planning. Guiding clients through realistic, itemized projections before work begins prevents budget shock as scope naturally expands. Moving away from rigid fixed-fee structures toward clear hourly billing ensures that administrative tasks, vendor coordination, and extensive site management are accurately accounted for. When clients expand project boundaries mid-stream, providing structured budget addendums maintains financial transparency and project alignment without creating friction later in the process.

When cost pressures mount, maintaining design quality requires strategic flexibility rather than blanket sacrifices in material quality. Experienced designers leverage their deep industry knowledge and wholesale relationships to protect the visual and functional goals of a project without resorting to sub-par alternatives. Rather than compromising on core elements, practitioners prioritize high-impact focal points—such as primary living areas or key custom architectural features—while thoughtfully specifying cost-effective, high-quality alternatives in supporting secondary spaces. Direct manufacturer relationships and established trade networks provide the necessary leverage to secure favorable terms when unforeseen financial adjustments are required.

Furthermore, successful project outcomes depend heavily on building client trust. Clients routinely arrive with curated social media feeds and unrealistic expectations driven by online trends or direct-to-consumer promises. Translating those visual desires into durable, functional reality requires professional authority. Designers must help clients distinguish between true manufacturing quality and superficial marketing, steering them toward choices that deliver long-term value.

Ultimately, navigating budget collapse is a masterclass in professional problem-solving and adaptive execution. By pairing transparent client communication with strategic sourcing and institutional knowledge, design professionals preserve both the creative vision of their work and the long-term value delivered to the client. When designers stand firm on their expertise while offering practical financial pathways, they turn potential project hurdles into demonstrations of their true value.

Beyond the Buzzwords: Redefining Purpose, Intent, and Longevity in Modern Design

As residential architecture and interior design enter a new era, the industry is witnessing a profound shift in how spaces are conceived, structured, and inhabited. The overarching movement defining this evolution is clear: moving far beyond surface-level trends to embrace long-term purpose, intent, and authentic livability. While design concepts often begin as exciting innovations, they frequently spiral into hyper-commercialized hype. Today, discerning clients and forward-thinking designers are stepping back from the marketing noise to ask a fundamental question: How do we construct environments that transcend buzzwords and truly support human well-being?

For years, the design narrative was dominated by the visual polish of social media feeds, characterized by endless arrays of stark white kitchens and rigid open-concept layouts. However, a significant cultural reaction is now well underway. Clients are actively moving away from sterile, cookie-cutter environments in search of homes that offer emotional resonance, rich texture, and a genuine sense of grounding. People no longer want a space that merely looks good on a screen; they want an environment that reflects their identity and supports their daily life.

This evolution is particularly evident in how wellness is being incorporated into the home. Rather than treating health integration as simply adding luxury amenities like saunas, steam rooms, or cold plunges, designers are focusing on foundational, sensory elements. True wellness centers on non-toxic materials, natural fibers, acoustic comfort, and circadian lighting. It also means strengthening the connection between indoor living areas and outdoor landscapes, creating spaces that feel restorative rather than overwhelming.

At the same time, the functional layout of the home is undergoing a massive transformation. The traditional concept of the kitchen as a simple work triangle has expanded into a complex network of specialized zones. Main kitchens, working pantries, prep stations, and dedicated beverage bars now reflect more nuanced, intentional lifestyles. However, with this expansion comes the absolute necessity for a thoughtful design edit. More technology, more appliances, and more square footage do not inherently create a better living space.

In fact, many homeowners are expressing noticeable fatigue with overly complex smart home systems and hidden digital interfaces. There is a growing desire to return to tactile simplicity, intuitive controls, and dedicated spaces that allow residents to disconnect from constant digital noise. Whether creating quiet reading rooms free of electronics or designing spaces tailored to specific accessibility needs, the focus has returned to how a house actually functions on a human level.

Ultimately, designing for the future of living requires a steadfast return to core purpose. By balancing specialized functionality with spatial clarity, designers can move past short-lived trends to create enduring environments. When homes are built with deep intention, they do more than keep up with the times; they protect personal autonomy, foster genuine connection, and stand as lasting sanctuaries for the people who inhabit them.

The Eco-Algorithm: How AI, Technology and Mother Nature are Redefining the Modern Home | Defining the New Narrative of Organic Intelligence

Artificial intelligence excels at computing millions of geometric variations in seconds, yet it completely lacks the biological history embedded in the human nervous system. This panel explores how design professionals can leverage algorithmic power to execute complex, nature-inspired systems without losing the human intuition required to curate sensory, health-focused spaces. Call it Natural Analogues, Neuroaesthetics, Fractal Fluency or Spacial Hierarchy, as technology automates traditional execution within the modern studio, the future of design shifts toward a hybrid orchestration of machine efficiency and evolutionary biology. By utilizing advanced tools to calculate complex fractal geometries and optimize environmental wellness, the indispensable designer pivots from a traditional draftsman to a somatic curator, using technology to deepen the primal human connection to architecture.

As artificial intelligence automates traditional execution within the modern studio, the future of design lies in algorithmic animism, the hybrid orchestration of machine efficiency and evolutionary biology. By leveraging AI to calculate complex fractal geometries and optimize environmental wellness, the indispensable designer pivots from a draftsman to a somatic curator, using technology to deepen, rather than dilute, the primal human connection to biophilia in design and architecture.

The Fractal Bridge and Human Intuition

The discussion opens by looking at fractals, the repeating self-similar patterns found throughout nature in elements like ferns, coastlines, and snowflakes, which studies indicate can reduce human stress levels by up to 60 percent. Generating true fractal architecture by hand has historically been incredibly labor-intensive, but emerging parametric tools can now instantly calculate and generate these complex, organic geometries.

The conversation then bridges into deep biophilia, moving far beyond surface-level design elements to address evolutionary human needs like circadian light cycles, natural air flow, and organic materials. While artificial intelligence can effortlessly optimize a blueprint for precise solar alignment and ventilation, it operates purely on data points. Panelists will analyze why human empathy and intuition remain irreplaceable when translating those data points into real-world experiences, such as understanding how a specific sunrise glare impacts a client’s morning mood.

Algorithmic Wellness in the Home

The next segment explores the shifting paradigm of the home from a static shelter to an active wellness ecosystem engineered to reduce cortisol, improve sleep quality, and foster mental clarity.

Modern technology allows designers to monitor, simulate, and predict how environmental changes inside a home will impact human biology over time. Panelists will discuss how designers turn those predictive simulations into tactile realities, selecting the precise textures, scents, and spatial flows required to transform a house into a true sanctuary.

Amplifying Impact through Bio-Digital Synergy

The final section focuses on the practical application of bio-digital synergy, exploring how designers and architects can actively combine artificial intelligence with natural principles to elevate the impact of their work. Rather than viewing technology and nature as opposing forces, this segment highlights how algorithms can serve as an extension of natural evolutionary logic.

We examine how generative design can analyze local ecosystems to suggest native building materials, simulate natural weathering patterns over decades, and create structures that age harmoniously with their environment. By utilizing AI to decode the complex physics of the natural world, creators can transcend standard building codes and build spaces that actively restore both local ecology and human vitality.

Speakers:

Joshua Dawson 

Rachel Joy Victor

Kevin Toukoumidis dSpace Studio

Christopher Grubb – Arch Interioprs

Dr. Greg Brisson, MD

High-Tech, High-Touch: Why the Future of Spatial Design Demands Human Intuition

In an era where generative tools can draft floor plans in seconds and synthesize photorealistic renderings on demand, the spatial design industry stands at a critical threshold. As artificial intelligence reshapes the creative workflow, design professionals are left confronting a pivotal question: How do we harness rapidly advancing technology while preserving the essential human and natural connections that define meaningful space?

This core tension served as the foundation for a preview session brought together by host Josh Cooperman ahead of the WestEdge Design Fair. Gathering a cross-disciplinary panel—including interior designer Christopher Grubb (Arc Interiors Design Group), spatial economist and strategist Rachel Joy Victor, UNESCO AI Ethics Fellow and speculative designer Joshua Dawson, architect Kevin Kamony (dSPACE Studio), and physician and neuroarchitecture consultant Dr. Greg Brisson—the group explored how AI, biophilia, and human behavior intersect in the future of living.

Beyond the Buzzwords: AI as an Augmentation, Not an Alternative

While anxiety persists across the trade regarding automation and shifting client expectations, the panel emphasized that AI is not a replacement for professional vision. Clients increasingly arrive at initial consultations with pre-generated AI imagery rather than traditional mood boards. However, generating an impressive visual is fundamentally different from executing a buildable, human-centered environment.

Rather than competing with automated tools, the future belongs to designers who learn to direct them. AI excels at rapid iteration, data synthesis, and technical drafting, but it lacks emotional nuance, context, and human intuition. When guided by experienced professionals, smart technology becomes an efficient collaborator—freeing designers to focus on creative strategy, spatial storytelling, and client relationships.

Grounding High-Tech Workflows in Neuroarchitecture

As technology becomes more ubiquitous in daily life, the human need for nature-inspired, grounded environments grows exponentially. A central theme of the panel focused on neuroarchitecture and biophilic design—the practice of designing built environments that align with human biology and evolutionary psychology.

Dr. Greg Brisson highlighted the physiological disconnect between modern indoor living and human evolution. Thoughtful integration of natural light, organic geometries, acoustic dampening, and authentic materials provides a measurable counterbalance to screen fatigue and ambient stress. Technology should operate invisibly in the background, shaping environments that actively support mental clarity, physical well-being, and cognitive health.

Protecting the Human Element in the Built Environment

As spatial design becomes more automated, the value of physical human connection only increases. Designing a home or commercial space is an inherently personal, tactile endeavor. An algorithm can predict spatial efficiency, but it cannot understand the subjective memory a client associates with a specific texture, view, or light quality.

The consensus among the WestEdge panelists was clear: the goal is not to resist technological progress, but to anchor it in purpose and intent. By pairing data-driven AI capabilities with deep biophilic principles and human empathy, architects and designers can create spaces that are not only technologically advanced, but fundamentally enriching to live in.

Beyond the Swipe: Designing for Permanence in a Trend-Obsessed World: The Longevity Audit

In an era obsessed with virality and fleeting digital fads, how do we design spaces built to endure? A deep-dive debate on rejecting the Instagram trap, mastering material intelligence, and identifying the micro-trends worth keeping—and the ones to skip.

While contemporary design is often hijacked by the pursuit of digital virality, true architectural and interior permanence requires a deliberate shift toward context, craft, and emotional resonance. By auditing current design movements through the lens of time rather than clicks, designers can successfully navigate client expectations, embrace meaningful innovation, and craft spaces that maintain their functional and emotional relevance for decades.

Speakers:

Lisa Price -Lisa Price Interiors

Matthew Tirschwell, Tirschwell Lighting Design

Paul Willager – Willager Architects

Joseph Spierer – Joseph Spieler Architects

In a design landscape dominated by the endless scroll of social media, spaces are increasingly created for the quick double-tap rather than the slow passage of time. Hyper-viral aesthetics flare up overnight, turning living rooms into temporary photo backdrops that date themselves almost as quickly as the algorithms shift. Designing for true permanence requires an intentional departure from digital validation, grounding architecture and interiors in context, craft, and emotional resonance.

The Philosophy of Permanence | The Materiality of Time: Rejecting Fast Design for True Architectural Permanence

Creating a timeless space begins with understanding what makes an environment feel anchored. Long before a room is furnished, its longevity is dictated by scale, natural light, and a deep connection to its physical surroundings. Historic architecture endures not because it avoids stylistic choices, but because it relies on fundamental proportion and localized materials that respond directly to climate and environment.

The greatest challenge facing contemporary designers is guiding clients away from the “Instagram trap.” When homeowners present mood boards composed entirely of viral trends, the designer’s role becomes one of active translation—shifting the focus from what looks impressive on a screen to how a room actually feels to inhabit. True luxury is personal; it reflects the identity and history of the people living inside it rather than an algorithmic template.

The Materiality of Time

Material selection is the most critical factor in determining whether a space ages gracefully or simply wears out. Fast design relies heavily on cheap, synthetic composite surfaces that look immaculate upon installation but deteriorate rapidly under daily wear.

Designing for permanence requires embracing materials that earn a natural patina over time.

  • Authentic Stones & Timber: Natural marble, limestone, and solid hardwood tell a story as they age, absorbing the life lived around them rather than showing wear as a defect.
  • Living Finishes: Unlacquered brass, copper, and hand-forged metals evolve through touch, continually adding depth to a home’s physical palette.

While authentic craftsmanship and raw, unadulterated materials require a higher initial investment, their long-term return on investment is undeniable. Replacing low-grade, mass-produced fixtures every five to seven years carries both a financial burden and an environmental cost. Investing in quality construction ensures the physical envelope of a home outlives fleeting market cycles.

Distinguishing Passing Fads from Future Classics

Not all emerging ideas are inherently bad; the key lies in auditing trends through the lens of duration. Hyper-viral aesthetics—such as stark, unlivable monochromatic rooms or overly specific, single-use novelty spaces—date rapidly because they prioritize novelty over everyday function.

Conversely, an evolving staple addresses a genuine human need. The widespread return to richer textures, warmer earth tones, and biophilic integrations is not merely a passing phase; it is a direct corrective to years of sterile, cold minimalism.

When clients do want to engage with a current trend, the solution is strategic layering. Architectural shell elements—walls, millwork, flooring, and primary stone—should always remain classic and enduring. Accent lighting, soft goods, paint, and loose accessories allow homeowners to experiment with temporary visual language without compromising the long-term integrity of the architecture.

California: The Last Frontier of Creative Freedom in American Design | 687 | LEGACY REISSUE 2014 feat. Roman Alonso, Mayer Rus and Mallery Roberts Morgan

Los Angeles has long been a playground for designers, artists, and makers seeking uncharted creative territory. As the city’s design community grows and attention turns outward, is L.A.’s legendary openness under threat—or evolving into something new? Mallery Roberts Morgan, Roman Alonzo of Commune and Architectural Digest’s Mayor Rus weigh in on what makes California a singular hub for creative freedom.

Thank you to my incredible sponsor partners; Pacific Sales Kitchen & Home, TimberTech and Shelter Republic.

Hosted by, Mallory Roberts Morgan during the 2014 edition of DIEM: Design Intersects Everything Made, this conversation explores how geography, culture, and market forces shape the freedom to innovate in Los Angeles. Panelists examine the challenges of rising rents, collector dynamics, and global influence, questioning whether L.A. can remain a unique epicenter for creative experimentation.

Another throwback episode featuring a conversation from DIEM, a symposium celebrating creativity across design, art, and fashion in the West Hollywood Design District

Panel theme: California as the last frontier of creative freedom

Roman Alonzo: Co-founder of Commune; background in publishing and art books; brought European attention to L.A. design through innovative projects

Mayer Rus: West Coast editor of Architectural Digest; former design editor at the L.A. Times Magazine; New York transplant and renowned design writer

Roman describes L.A. as the “Wild West” of design, where experimentation and making your own rules are possible

Mayer contrasts L.A. with New York, noting L.A.’s openness allows hybrid, multi-disciplinary practices

Discussion of how media attention has shaped perceptions of L.A. as a creative hub

Geography and Opportunity

Physical openness, including ocean and desert vistas, provides inspiration and creative possibility

Regional lifestyle shapes design sensibilities and project approaches

Commune’s method: designing projects rooted in California context, even when serving clients elsewhere

Market Forces, Cultural Institutions & Civic Identity

Galleries and museums influence how L.A.’s art and design are perceived

Debate over LACMA redesign highlights tensions between international star architects and supporting local talent

Maintaining civic pride and global attention without homogenizing local culture

Regional Style vs. Global Homogenization

Tension between California-specific aesthetics and universal luxury trends

Commune demonstrates that place-inspired design can thrive despite market pressures

Emphasis on fostering local cultural identity in architecture and interiors

Focus on embracing L.A.’s unique advantages, including geography, climate, and openness

Panelists encourage creators to engage deeply with their local environment

Final note: “Just look at your own stuff, your own life, and make something great out of it.”

Maestri Studio LIVE in Dallas: Breaking the Silos | 684 | Why Cohesive, In-House Design is the Future of Architecture

Eddie Maestri and the team at Maestri Studio join the podcast to discuss the power of integrated architecture, interiors, and landscape, lessons learned from the pandemic, and how to guide clients away from bloated square footage toward timeless character.

In this episode, you are going to hear my conversation with the multi-disciplinary team at Dallas-based Maestri Studio alongside Dave Johnson from James Hardie. Principal Architect Eddie Maestri shares his journey of building a full-service firm born out of frustration with traditional industry silos. By integrating architecture, interior design, full furnishings, and landscape architecture under one roof, the studio eliminates the communication friction that often plagues complex residential projects. I have been working with TimberTech, a division of James Hardie for a few years now. This company is a premier sponsor of Convo By Design and I have gotten to know the way they work and the manner in which they serve the design and architecture industry. Like providing me the opportunity to head to Dallas to speak with Eddie and his team in their studio.

The conversation delves into the post-pandemic realization that true creative collaboration requires proximity, prompting the studio to downsize and focus on a deeply integrated “many hats” workflow. The team also explores the changing landscape of home design—from navigating massive post-pandemic cost multipliers and evolving spaces like “mission control” kitchens, to pushing back against Texas’s “bigger is better” mentality in favor of highly detailed, character-rich spaces. Finally, they cover the critical role of manufacturer partnerships in keeping pace with rapid product innovations, regional environmental codes, and a growing client demand for technological simplicity.

  • Eliminating the Friction of Silos: Traditional collaborations often force designers to “stay in their lane,” creating a game of telephone that leads to client anxiety and mismatched executions. Keeping architecture, interiors, and landscape in-house allows the team to adjust clearances and design elements dynamically.
  • The Death of Remote Work for Creatives: The studio experimented with a larger, remote workforce during the pandemic but found that coordination suffered. Returning to a smaller, tight-knit, in-office team restored their ability to sketch, collaborate, and catch errors in real time.
  • Character Over Square Footage: In a market like Texas where massive homes dominate, homeowners are experiencing a reckoning. Clients are increasingly opting to trim square footage (e.g., cutting 1,000 square feet out of a plan) in order to allocate budget toward rich architectural character, custom volume transitions, and premium materials.
  • Bringing Builders in Early: To avoid painful change orders, Maestri Studio advocates for bringing the general contractor into the loop right at the conceptual design phase to establish healthy interior allowances and ensure budget alignment.
  • Evolving Spaces and Brand Alliances: Spaces like kitchens have transformed into multi-functional zones (outdoor kitchens, sculleries, beverage stations). To navigate the rapid evolution of building materials and strict regional codes—such as   Interface (WUI) restrictions or coastal “turtle-safe” lighting rules—strong alliances with technical manufacturers are crucial.
  • The Return to Simplicity in Tech & Lighting: While advanced integrated systems are popular, there is a distinct client backlash against app-bloat. Homeowners are gravitating toward clean, predictable lighting layouts—favoring sconces, lamps, and single-switch dimmers over standard grids of recessed ceiling cans.

Craft, Scale, and Soul: Bernd Radaschitz CEO Lanserring | 683 | The Future of Bespoke Kitchens


Bernd Radaschitz, CEO of Lanserring, traces a century-old Austrian cabinetmaking legacy into a global, design-driven enterprise. In conversation, he reveals how authenticity, material intelligence, and craft-based thinking are reshaping the modern kitchen. From workshop floors in Riegersburg to projects in New York and beyond, this is a story of precision, partnership, and evolution.A fourth-generation craftsman turned global CEO explains why the future of design isn’t mass-produced—it’s deeply human, rigorously engineered, and unapologetically bespoke.

This conversation with Bernd Radaschitz is a masterclass in how heritage craft evolves without losing its soul. Born into a fourth-generation cabinetmaking family in Austria, Radaschitz bridges the rare gap between hands-on craftsmanship and executive leadership. His journey—from apprenticeship to building an international business spanning London and New York—offers a blueprint for scaling authenticity.

At the center of the discussion is the kitchen—not just as a room, but as a highly complex, hyper-functional environment that has evolved into the operational core of the home. Radaschitz explains how Lanserring approaches this shift through deep material knowledge, integrated design services, and a commitment to collaboration with architects and designers.

The conversation also explores the tension between machine precision and human touch, the global shortage of skilled trades, and the opportunity for architects and designers to rethink their relationship with makers. Ultimately, this is about more than kitchens—it’s about redefining value in a world oversaturated with sameness.

Authenticity as a Business Model

  • Rooted in generational craft, not marketing language
  • Leadership informed by hands-on making
  • Rejection of overly curated, PR-driven identity

The Kitchen as Mission Control

  • Shift from “heart of the home” to operational hub
  • Integration of appliances, storage, and lifestyle functions
  • Increasing complexity requires specialized design expertise

Craft + Technology

  • CNC and automation for precision and efficiency
  • Human hand essential in finishing, assembly, and quality control
  • Bespoke work as “controlled prototyping”

Material Intelligence

  • Deep understanding of wood, metal, stone, and glass
  • Emphasis on authenticity: grain, patina, texture
  • Custom sourcing and integration of rare or artisan materials

Design-Led vs Production-Led Models

  • Design-led: in-house kitchen design services
  • Production-led: execution of architect/designer vision
  • Hybrid approach within a single project

Globalization of Craft

  • Austrian manufacturing + London/New York design hubs
  • Logistics and shipping enabling international bespoke work
  • Cross-cultural collaboration as standard practice

The Talent Gap in Skilled Trades

  • Apprenticeship systems as a competitive advantage
  • Lack of next-generation makers in US and UK
  • Opportunity for firms who invest in craft education

Scaling Bespoke Without Losing Quality

  • Network of partner workshops in Austria
  • Shared standards, decentralized production
  • Maintaining craft integrity at higher volume

Designing the Business, Not Just the Room | 678 | Inside Dart Studio with Olivia & Jenna Botrie

Sisters Olivia and Jenna Botrie of Dart Studio didn’t set out to build a design firm together, they grew into it. What started in a basement with a baby on the floor evolved into a highly structured, process-driven studio navigating growth, technology, and a post-pandemic design boom. Their story reveals how great design isn’t just about aesthetics, it’s about systems, relationships, and knowing when to think bigger. From cottage culture and client psychology to AI workflows and generational shifts, the Botrie sisters unpack how Dart Studio scaled during the pandemic, why process is their secret weapon, and how they’re building a brand designed to outlast trends and even themselves.

Origins: A Basement, a Baby, and a Business

Olivia launches Dart Studio solo over a decade ago. Jenna joins organically during maternity leave. The now-famous “cottage pitch” that formalized the partnership. Sister dynamics: honesty, friction, and built-in trust as a business advantage

The Cottage Effect: Canadian Culture Meets Creativity

The uniquely Canadian concept of the “cottage” as creative reset Minimalism, disconnection, and family proximity as design influences How environment shapes both lifestyle and design thinking

Process Over Everything

Jenna’s role: operations, onboarding, hiring, and systems. Why structure—not style—is the firm’s foundation. Building scalable workflows for a growing team. The importance of documentation and repeatable processes

Pandemic Pivot: From Uncertainty to Opportunity

Initial fear: shutdowns, no site visits, stalled work. Sudden surge: waitlists, inbound demand, and client urgency. Strategic decision: say yes, scale fast, hire quickly. Long-term impact: bigger thinking, larger projects, expanded vision

The Post-Pandemic Client Shift

Movement away from resale-driven design toward personalization. Clients designing for themselves, not the market. More nuanced conversations around lifestyle, not trends. The home as a “backdrop for life”

Anti-Trend Thinking

Rejection of trend-driven design culture. Critique of “top 10 lists” and media-driven aesthetics. Designing from human cues: behavior, personality, daily rituals

Technology, Materials & the Reality Filter

Navigating rapid innovation in lighting, kitchens, and home tech. Balancing “cool” vs. “lasting”. Role of reps, trade shows, and industry relationships. The importance of practical function over novelty.

AI in Practice: Tool, Not Replacement

Current stack: ChatGPT, Midjourney, SketchUp, Enscape. AI for speed and iteration—not core design thinking. Client misuse of AI and the limits of prompting. Why human interpretation remains essential

The Experience Economy of Design

Design as a two-year relationship, not a transaction. Emotional experience vs. final result. Communication, trust, and job site culture as differentiators

Reactive to Proactive: Building a Brand

First 10 years: purely reactive growth. Year 11 shift: rebrand, visibility, social media presence. Expanding identity beyond Olivia to a team-driven creative model. Long-term vision: a legacy firm with multiple design voices

Generational Dynamics in Design

Different communication styles across clients and teams. Matching personalities: clients, designers, and contractors. “Boomer whisperers” vs. Gen Z workflows. Lifestyle-driven design considerations by age and stage

Designing for Climate & Context

Canadian winters and their impact on interiors. Storage, materiality, and seasonal living. Lighting as a wellness tool (circadian rhythm design). Creating emotional environments: cozy vs. open

The Through Line: Adaptability

Design as evolution, not static outcome. Balancing tradition and modernity within a single project. Embracing change as the only constant in both life and design

Eileen Applebaum’s Dynamic Journey Unveiling the “Dynamic Tension” between Art and Commerce I 677 | The Evolution of Threads Soft Goods

In this episode, I’m speaking with Eileen Applebaum, the founder and creative director of Threads Soft Goods. Eileen shares her unconventional path from being a Certified Public Accountant (CPA) at a Big Four firm to becoming a prominent figure in the interior design and retail industry. She discusses the concept of “dynamic tension“—the delicate balance between business acumen and creative expression—and how it has defined her 35-year career.

In the world of interior design, there is a pervasive myth that one must choose between the left-brain rigor of business and the right-brain flow of creativity. Eileen Applebaum, the founder of Threads Soft Goods, spent 35 years proving that the most sustainable success actually exists in the “dynamic tension” between the two.

Applebaum’s journey didn’t begin at an easel, but at a ledger. Despite a childhood obsession with redecorating, she initially earned a degree in accounting and passed the CPA exam. Though she realized within twenty-four hours of starting at a Big Four firm that it wasn’t her calling, she stayed for three years to earn her certification—a move that provided the foundational “armor” for her future entrepreneurial ventures.

Her subsequent twenty-year tenure at Crate & Barrel served as a “retail laboratory.” Rising to become a buyer for textiles and rugs, she mastered the efficiencies of large-scale production. However, as the industry shifted toward a more “ruthless” corporate model, Applebaum sought a return to ethics and craftsmanship.

Today, Threads Soft Goods represents the pinnacle of that evolution. Eschewing the industry’s reliance on synthetic “performance” fabrics and digital printing, Applebaum remains a purist. Her collections are defined by heritage techniques: hand-beaded metal embroidery, silk Shibori, and natural fibers sourced from artisans in India and the Philippines.

By partnering with Brownley Curry of Currey & Company, Applebaum has merged her boutique creative vision with high-level organizational structure. Her recent move to the New York Design Center marks a new chapter, proving that in a world of fast-moving trends, there is still a massive appetite for products with a soul, a story, and a spreadsheet-certified foundation.

The Unlikely Beginning: Despite a lifelong passion for interior design, Eileen initially followed a practical path, earning an accounting degree and passing the CPA exam. She describes her realization that accounting wasn’t her calling just one day into her professional career, yet she fulfilled her three-year commitment to secure her certification.

The Retail Laboratory: Eileen’s transition into design began at Crate & Barrel in Cambridge, MA, where she worked as a salesperson while attending design school. She eventually spent 20 years with the company, rising to become a buyer for textiles and rugs, an experience she credits with teaching her the efficiencies of large-scale production.

Threads Group vs. Threads Soft Goods: Eileen recounts the evolution of her business, starting with Threads Group in 2007, which focused on selling to mass retailers. She eventually pivoted to Threads Soft Goods in January 2024, shifting away from mass markets to focus on high-end, boutique-scale luxury products for interior designers and high-end boutiques.

Artisan Craftsmanship & Natural Materials: A hallmark of Threads Soft Goods is its commitment to handmade, natural materials. Eileen emphasizes her refusal to use synthetic performance fabrics or digital printing, opting instead for heritage techniques like silk Shibori and hand-beaded metal embroidery sourced from partners in India and the Philippines.

The Importance of Community and Ethics: Eileen highlights the role of long-standing relationships and ethical business practices in her success. Her partnership with Brownley Curry of Curry & Company has provided the organizational structure and “armor” necessary to scale her vision while maintaining creative control.

Building a Safe Harbor for Creative Growth: A Family Affair | 675 | Introducing Shelter Republic

Today is one of the most incredible episodes of the show I have ever produced. I don’t say this lightly. Today, you are going to hear about a new project called Shelter Republic, officially launching although if you are an avid listener, you have probably heard me talking about it as we prepared for launch. Well, it’s here, and it’s official. And You are going to hear from my co-founder…I’m sitting down with computer engineer and Shelter Republic co-founder Jack Cooperman to discuss the platform’s structural architecture, functionality, purpose, and the necessity for safe places to explore ideas amongst peers.

  • The Genesis of Shelter Republic: Jack and I reflect on the evolution of the platform, tracking its roots back to when Jack and his sister first visited Josh on stage at the WestEdge Design Fair. The community was built to bridge regional gaps and provide a collaborative, peer-to-peer ecosystem for architects and designers.
  • Designing UX for Geographic Context: Jack outlines the structure of the platform, which is divided into five nationwide micro-communities (including the Mountain Atlantic and Southwest regions). This allows for highly localized discussions on styles, culture, and business norms while keeping a unified national hub.
  • Cultivating a “Safe Place to Fail”: The co-founders debate the nature of failure in school versus a creative career. Josh emphasizes that Shelter Republic is deliberately engineered as a vetted, invite-only environment to protect accomplished creatives from public “dogpiling” or algorithmic scrutiny when exploring new, untested concepts.
  • Platform Features & Onboarding: Built to avoid user-data exploitation and ad clutter, the platform operates via direct invitation and QR codes. Features include text-based feeds, real-time messaging, direct networking via professional member bios, live video-conferencing rooms, and educational modules—including Josh’s masterclass, Podcasting for Creatives.
  • Addressing Industry Disruptions (AI & Legislation): The conversation dives into how early-career junior designers are transitioning into technology facilitators due to AI studio integration. They also discuss how the platform serves as a “modern town crier” for critical industry news, citing a recent user post by a Southern California designer regarding the engineered quartz ban in California due to silicosis risks.
  • Cooperation Over Competition: Drawing a contrast with the competitive nature of the design world, Josh shares a lesson from his time covering the Playboy Jazz Festival, where legendary jazz musicians prioritized mentoring the next generation to keep the collective genre alive. Shelter Republic aims to foster that exact cross-regional mentorship.

Thank you Jack. I know I have already said it, but I have enjoyed every moment putting this together and we are thrilled to share it. Note on Access: Shelter Republic is entirely free, and does not collect user data except when stated like the use of polls and prompts for professional input. To maintain community standards and security, entry is restricted to verified industry professionals via peer invitation or direct QR code scanning at upcoming events.

The Experience of Architecture Beyond Form, Function & Feel | 669 | Ben Kasdan

Architect Ben Kasdan  and I explore the ethos of design, the importance of “innovation through experience,” and why architecture should be viewed as a living organism rather than a machine.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

Innovation vs. Practicality: The discussion begins with the idea of innovative design, citing Frank Gehry’s Walt Disney Concert Hall. While the building faced initial criticism for a “glare” issue from its steel facade, its true innovation lies in the acoustic experience and its purpose as a “living room for the city”.

Architecture as an Organism: Challenging Le Corbusier’s famous “machine for living” concept, Ben suggests that buildings are more like living organisms that must be nurtured, maintained, and allowed to evolve.

The “Ideas” Lab: Ben’s firm, KTGY, operates a dedicated R&D studio that explores “outside the lane” concepts—like 3D-printed modular housing and solutions for homelessness—without the immediate constraints of budgets or specific client demands.

Designing for the Inhabitants: A significant portion of the work focuses on student and senior housing. Ben emphasizes that while these spaces are often transient, they must be designed to support the mental, physical, and intellectual well-being of the people living there.

Architectural “Grafting”: Instead of the common practice of demolition, the conversation touches on the value of “grafting” or repurposing older structures, preserving their emotional and historical significance while adapting them for new use.

KTGY Architecture + Planning: The firm where Ben Kasdan is a principal, known for its diverse housing typologies. KTGY Website

Walt Disney Concert Hall: Referenced as a prime example of experience-driven innovation in Los Angeles. LA Phil – Walt Disney Concert Hall

The Broad: Mentioned in the context of downtown LA’s architectural landscape and public perception. The Broad Museum

Frank Lloyd Wright’s Price Tower: Discussed as a structure that, while visually extraordinary, struggled with functional longevity. Price Tower Arts Center

Marin County Civic Center: Cited as an early inspiration for Ben, showcasing how a building’s unique form can evoke a powerful emotional response. Marin County Civic Center

Building Ethical Products, Leaning in on Values Based Specification | 668 | Legacy Reissue 2014 feat Frances Anderton & Jeff Denby

Every now and then, I like to hop into the wayback machine and share a fresh listen to conversations that influenced our current times. The one you are going to register to today was recorded live in 2014 from DIEM, Design Intersects Everything Made symposium presented by the West Hollywood Design District featuring Frances Anderton, then with KCRW ad Jeff Denby, co-founder and then with Pact. A clothing brand you will be hearing more about. 

The following conversation was focused on values based capitalism, an economic model with which places value on profit generation that also generates positive social impact.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

As you listen to this chat between Frances and Jeff, you might notice the “feel-good” vibes and high ideals that come from a focus on values based consumerism patterns. Buy well-made products that come from sustainably based materials and made by people who are valued to those producing the products and then by those who buy the product. At the time of this recording, this idea was catching on and even now, companies that have a value-system connected directly to products speak openly about the social capital being generated. I would argue we hear far less now because sustainability has been linked politically to DEI, and there is a group of people who see that has more of a social ill, than a societal benefit. I’m not here to change any minds, only share different perspectives. And this is one worth sharing with the hope that it will make a return, not just in fashion or consumer packaged goods, but in the home decor and architectural materials sectors.

Consumer Awareness Evolution

How Whole Foods and the food industry educated consumers about product origins.

Extension of that curiosity to body care and apparel: understanding what goes on the skin and into daily wear.

The role of design in making sustainable products attractive and desirable.

Philanthropy and Social Impact

Early collaborations with nonprofits through limited-edition collections and direct aid.

Shift toward improving the lives of workers within the supply chain.

Emphasis on economic, environmental, and social impact as part of the business model.

Challenges of Domestic Manufacturing

Difficulties of reviving large-scale apparel production domestically, including labor costs, fractured supply chains, and compliance issues.

Comparison with global supply chains and the decision to work where systems already exist.

Insights from attempts at localized production and the challenges of sustainable sourcing.

Product Expansion and Market Strategy

Focus on apparel basics for the emerging generation of socially conscious consumers.

Building a generational brand by appealing to evolving values.

Commitment to price accessibility while maintaining sustainability and ethical production.

Supply Chain Ethics and Certification

Working exclusively with certified factories and farms to ensure fair labor practices.

Ensuring worker protections and representation, including female supervisors.

Direct engagement with farmers and supply chain partners to secure market access and stability.

Sustainability and Waste Management

Recycling factory scraps and leftover materials into new products.

Finding secondary uses for garment remnants, including mattress filling.

Factories incentivized to reduce waste as part of both economic and environmental sustainability.

Consumer Education and Transparency

Educating customers about the human and environmental story behind clothing.

Leveraging social media, coalition branding, and events to communicate supply chain practices.

Positioning Pact as a non-toxic apparel brand with safe-for-skin products.

Research and Industry Collaboration

Participation in textile and sustainability coalitions with like-minded brands.

Supporting the growth of organic cotton farming and sustainable supply chains.

Promoting transparency in manufacturing practices and educating the public on chemical exposure in conventional apparel.

Ethical apparel requires intentional design, transparent supply chains, and collaboration across the industry.

Consumers increasingly demand products that are safe, well-designed, and socially responsible.

Philanthropy is most effective when integrated into the core business, benefiting both workers and communities.

Scaling sustainability in mass-market apparel is challenging but possible with careful planning, partnerships, and public education.

Conscious Basics: How Textiles Can Be Ethical, Sustainable, and Stylish

In an era when consumers increasingly demand transparency and ethical responsibility, Pact is reshaping the apparel industry by marrying sustainability, social impact, and thoughtful design. Co-founder Jeff Denby spoke with Frances Anderton in 2014 about the philosophy behind the brand, tracing a journey from organic cotton farms in India to certified factories in Turkey, all with the goal of delivering high-quality, accessible clothing that respects both people and the planet.

Denby notes that consumer awareness has evolved in stages. Shoppers first became curious about food origins, learning that groceries come from farms, not just shelves. This consciousness extended to body care products, as people began asking what they were putting on their skin. Apparel is the next frontier. “People want to know what they’re wearing every day,” Denby explains. “They want products that are beautifully designed, sustainable, and safe, without having to reinvent what underwear or socks should look like.”

Early in Pact’s history, the company experimented with philanthropic partnerships, designing collections that supported nonprofit causes. These initiatives provided aid to communities abroad, from distributing lanterns in Haiti to rebuilding community centers in Japan. However, Denby realized the brand could make a deeper impact by focusing inward—supporting the lives of the workers who create the products. By investing in stable, ethical supply chains, Pact achieves a triple bottom line: economic, social, and environmental benefits.

Reviving large-scale apparel manufacturing in the United States proved impractical for Pact. Labor costs, fractured supply chains, and limited domestic processing infrastructure made it impossible to produce affordable basics at scale. Instead, the brand partnered with existing factories abroad, ensuring they meet strict certifications such as the Global Organic Textile Standard. Denby emphasizes that these certifications guarantee fair labor practices, gender equity, and safe working conditions—factors often overlooked in conventional apparel production.

Beyond ethical sourcing, Pact prioritizes product safety and environmental responsibility. Cotton cultivation and traditional textile processing can involve significant pesticide use and harmful chemicals. Pact works with organic cotton farmers and certified dye houses, eliminating heavy metals and carcinogens from their products. Waste management is also integral; leftover yarn and fabrics are recycled into new garments or repurposed for other industries, demonstrating that sustainability extends from field to factory to finished product.

Denby envisions Pact as the “basics brand for the change generation,” appealing to consumers who value ethics, transparency, and design. The brand is part of a coalition with other sustainable apparel companies, collaborating to secure fair market access for farmers, grow organic cotton production, and educate the public on the human stories behind clothing. Social media and events provide direct channels to communicate these values, allowing consumers to engage with the brand and understand the people and processes behind the garments they wear.

For Pact, the mission goes beyond selling clothing. It is about proving that everyday apparel can be ethical, well-designed, and accessible, while creating meaningful social impact. By integrating philanthropy, sustainability, and consumer education into the business model, Pact is showing that the basics—underwear, socks, and t-shirts—can carry a powerful message: that fashion can be responsible, thoughtful, and inclusive.

The New Kitchen: Personalization, Price Shock, and the Post-Pandemic Evolution | 660 | Kitchen Conversations from Pacific Sales in San Diego

In this roundtable conversation, a diverse group of interior designers and kitchen specialists discuss how kitchen design has transformed in the post-pandemic era. Rising costs, shifting client expectations, and new technologies are forcing designers to rethink how kitchens function and how they are delivered to clients.

The conversation explores everything from appliance innovation and zoning strategies to the emotional role of kitchens as gathering spaces. Designers also confront difficult realities such as escalating budgets, supply chain issues, and the need to guide clients through increasingly complex decisions. We gathered at the Pacific Sales Kitchen & Home showroom in San Diego. A beautiful and well appointed space with so much to see and the room to enjoy it.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

TimberTech – Real wood beauty without the upkeep

Shelter Republic – Request your membership invitation

At its core, the discussion highlights a broader truth about the design profession today: kitchens are no longer simply rooms for cooking. They are ecosystems that reflect lifestyle, culture, wellness, and the evolving way people live in their homes.

Ginger Rabe

“During Covid everyone was home all day. Now I design for what happens when people come home after being gone all day.”

“The hardest conversation now is telling clients that what cost $50,000 five years ago might be $185,000 today.”

“Sometimes the challenge of designing a luxury kitchen for $22,000 is actually fun—it forces creativity.”

“I build kitchens around how people really cook, not how kitchens are supposed to work.”

“Designers today are often the first people explaining what a project actually costs.”

Kendra Araujo

“Clients are overwhelmed by information now—our job is guiding them through the process.”

“The price conversation is happening much earlier than it used to.”

“People want their dream kitchen, but the cost realities have changed dramatically.”

“We’re constantly helping clients prioritize what actually matters most.”

“There’s so much analysis paralysis today that designers have become translators.”

Kaylee Blaylock

“Function comes first—our job is to make the kitchen work for the client before it looks beautiful.”

“We start with questionnaires because every person in a household uses the kitchen differently.”

“Appliances today allow us to personalize kitchens in ways we couldn’t before.”

“We’re designing zones now—smoothie stations, coffee stations, prep areas.”

“The kitchen has become much more individualized.”

Taylor Troia

“We usually start with appliances because they dictate the entire layout.”

“Once clients understand their appliance choices, the kitchen design almost begins to solve itself.”

“There are so many new appliance innovations that we’re constantly learning.”

“Travel and design shows open our eyes to things that haven’t even reached the U.S. yet.”

“Knowing what’s possible globally helps us serve our clients better locally.”

Rachel Moriarty

“Covid activated more users in the kitchen—people learned to cook.”

“I think about kitchens as stations—charcuterie stations, prep zones, cooking zones.”

“Circulation patterns are the first thing we think about when designing a kitchen.”

“Professional kitchen thinking is influencing residential design more than ever.”

“The best kitchens are ecosystems where people can work without colliding.”

Jules Wilson

“We try to let clients talk first because what they say initially is always the most important.”

“You learn far more by listening than by running through a checklist.”

“Many younger clients have huge wish lists—but they’re often unrealistic.”

“Part of our role is helping clients narrow their priorities.”

“Kitchen design today is as much about psychology as it is about layout.”

Nate Fisher

“Appliances have become central to how we design kitchens.”

“Technology is evolving so quickly it’s hard to keep up with everything available.”

“Every cabinet now has a specialized insert or storage function.”

“Clients want everything organized and hidden away.”

“A clean kitchen visually creates peace in the home.”

Concepts

The Post-Covid Kitchen Shift

Price Shock and the New Budget Reality

Kitchen Zoning and Multi-User Design

Appliance Innovation and Technology

Personalization Through Storage and Organization

Aging in Place and Accessibility

Outdoor Kitchens as Lifestyle Extensions