WestEdge Design Fair Part Nine | 650 | Wellness by Design: Creating Interiors the Support Mind & Body

When interiors meet intention: a dynamic panel on how color theory, holistic living, sustainable materials, and design thinking come together to redefine residential spaces for 2025 and beyond.

Sherwin Williams set out to cover Earth with beautiful colors over 150 years ago. 1866, Henry Sherwin and Edward Williams founded the company in Cleveland, Ohio, on a mission really. And the result is a company dedicated to delivery of the  best in paints, coatings and related products to discerning clients all over the world. That dedication was evident from the start with the hiring of Percy Neyman, the very first chemist employed by an American paint manufacturer. Sherwin Williams continues to set the bar high and provide the design community with the essential tools to create superior projects. Sherwin Williams is commitment to supporting the design community, which is why they sponsor programs, like this one. They are also dedicated to a betterment philosophical approach which is why they selected ‘wellness” as the topic for this talk.Thank you Sherwin Williams for your tireless support.

In this timely conversation, experts from across interior design and sustainable living explore what it means to design for wellness in 2025. Moderated by Sue Wadden and Ashlynn Bourque of Sherwin-Williams, the panel features voices from:

  • Jeanne Chung (Cozy, Stylish, Chic) — known for crafting spaces that blend comfort, style, and emotional balance.
  • Julee Ireland (Julee Ireland Design Studio) — bringing a refined, intentional aesthetic rooted in longevity and livable elegance.
  • Greg Roth (CarbonShack) — spotlighting eco-conscious material sourcing, sustainable practices, and climate-aligned living environments.

Together they examine how interior design can be a catalyst for holistic living — from color palettes that promote calm and emotional balance, to spatial planning that supports aging in place, to circadian lighting and neurodiversity-friendly layouts. The discussion underscores a rising trend: residential interiors inspired by hospitality, wellness, and sustainability principles.

Listeners will come away with fresh ideas on turning their homes into future-proof sanctuaries — design-forward, earth-conscious, and emotionally attuned.

  • Health span-focused design: Designing spaces that help residents live longer, healthier lives at home.
  • Aging in place: Home layouts that accommodate long-term functionality and wellness.
  • Home gyms, saunas, cold plunges: Integrating spa-level wellness amenities in private residences.
  • Dual kitchens: Inspired by Italian family homes for multigenerational living.
  • Collaboration with architects: Designers as integral contributors to maximize natural light and spatial flow.
  • VR visualization: Helping clients experience proportion, scale, and sightlines before construction.
  • Problem-solving as designers: Addressing unforeseen construction issues creatively while maintaining aesthetics.
  • Circadian lighting: Lighting systems (e.g., Lutron Ketra) that mimic natural light patterns to support sleep and productivity.
  • Plant-based fabrics (hemp, bamboo, kelp): Sustainable, high-performance materials.
  • Evidence-based color design: Physiological effects of color on multigenerational inhabitants.
  • Neurodiverse design considerations: Minimizing overstimulation in homes for ADHD, dementia, or sensory sensitivity.
  • Hospitality influence on residential design: Bringing experiences from wellness hotels into private homes.
  • Storytelling & provenance: Educating clients about material sourcing and sustainable practices.
  • Sustainability education: Visiting factories, quarries, and trade shows to understand materials and processes.

Relevant Web Links

  • Lutron Ketra Lighting: https://www.lutron.com/en-US/Products/Pages/WholeHome/ketra/overview.aspx
  • Round Top Market (antiques & sustainability): https://roundtoptexasantiques.com
  • Hemp & sustainable fabrics: https://www.hemp-trade.com

WestEdge Wednesday Part Eight | 648 | Enduring Modernism: A Retrospective with Marmol Radziner

The Accidental Empire: Marmol Radziner on Preservation, Prefab, and Fighting the Tyranny of the Nimby. Leo Marmol and Ron Radziner discuss the 36-year evolution of their design-build firm, tracing its roots in a student co-op to becoming a leader in modern residential architecture, restoration, and the urgent need for sustainable urban density in Los Angeles.

The conversation features Leo Marmol and Ron Radziner, co-founders of Marmol Radziner, detailing the firm’s history, their design philosophy, and their views on the current state of preservation and sustainability in LA.

  • Origin Story and The Return to Modernism:
    • The co-founders met as students at Cal Poly, San Luis Obispo, living in “The Ark,” a condemned co-op. This environment of free rein to alter the building foreshadowed their later design-build approach.
    • They founded their firm in 1989 during the “dying days of postmodernism,” quickly committing to the modernist ideal of clarity, reduction, and the connection between design and craft (Bauhaus).
    • They attribute the firm’s early success to aligning with the eventual return to California modernism, driven by its rich history in the region.
  • Milestone Projects and Preservation:
    • The first major flag-planting project was the Gutentag Studio (a small, pure concrete block and cedar studio), followed by the new Ward Residence.
    • Their watershed moment in preservation was the Kaufmann House restoration (1993) in Palm Springs. At the time, there was virtually no industry for modern restoration, forcing the firm to develop the roadmap for approaching these aging buildings.
    • They view restorations as “classrooms” that inform their new work, maintaining a healthy split of one-third restoration and two-thirds new construction.
  • Preservation Today: The Fetish vs. Functionality:
    • Marmol and Radziner argue they are often at odds with the preservation community because they believe historic properties must evolve to remain functional and relevant, cautioning against a “fetish” that prevents necessary change.
    • They criticize the current situation where every modern building is deemed “sacred,” citing the contentious, successful fight to demolish the Barry Building on San Vicente as an example of overreach where the building’s significance did not rise to the level requiring preservation.
  • The Problem of Scale (“McModerns”) and Efficiency:
    • They express concern over the proliferation of “McModerns” and elephantine houses, driven by high property values and the pressure to “max out the buildable area” on a site.
    • They emphasize that their modern perspective is less about style and more about the fundamental importance of connection—internal open plans and connecting the home to the landscape and exterior rhythm of nature (a concept that is lost when properties are overbuilt).
  • Sustainability and the Nimby Problem:
    • While California leads the country in robust, fire-resilient, and energy-efficient building codes (which have been a success), they gave the state’s housing policy an “F.”
    • Leo Marmol asserted that the greenest thing the city can do is densify and allow more housing in the urban core, calling out the NIMBY (Not In My Back Yard) mentality as the primary political failure that forces sprawl and long commutes.
  • The Return to Prefabrication (Prefab 2.0):
    • Marmol Radziner initially experimented with prefab from 2004–2012 but stopped after the 2008 crash.
    • They are now returning to prefabrication—Prefab 2.0—as a response to the current “crisis of construction costs” and the need for quick, affordable, and sustainable housing solutions, particularly for fire rebuilds in Altadena and the Palisades.
  • Design-Build Practice Scale:
    • The firm combines Architecture, Construction Services (design-build), Landscape Architecture, and Interior Design under one roof.
    • They support their construction services with their own dedicated cabinet shop and metal shop in El Segundo, allowing for control over craft and execution.
  • Fire Resilience and Landscape:
    • The fires are affecting landscape rules, particularly regarding Zone Zero (the 0–5 feet immediately surrounding the building). They argue against the extreme position of “no planting” in Zone Zero, believing the right, well-irrigated planting can help against embers, which they identify as the biggest culprit in mass fires, more so than direct flame.
    • Home hardening (sealing every vulnerability) is considered the single most important factor, with modern energy codes being an accidental but highly effective form of fire hardening.

WestEdge Wednesday Part Six | 643 | Rebuilding LA: Resilience, Innovation and Design for the Future

The Phoenix Effect: Designers and Architects Lead the Innovative Rebuild of Fire-Impacted LA. An impassioned panel featuring William Hefner, Jamie Rummerfield, and Gwen Sukeena discusses architectural preservation, fire-resilient design, and community-driven efforts to shape a more thoughtful, resilient Los Angeles in the wake of the devastating wildfires.

The panel, moderated by Kelly Phillips Badal (Los Angeles Editor for Luxe Interiors and Design), focused on the challenges and innovative opportunities arising from the need to rebuild communities—specifically Altadena and the Palisades—after the recent devastating wildfires. The core themes were architectural preservation, fire-resilient building, and community collaboration.

  • The Power of Preservation and Moving Homes (Gwen Sukeena):
    • Interior designer Gwen Sukeena shared her deeply personal and compelling story of losing her own Altadena home to the fire and, determined to avoid building a “soulless” new structure, decided to save and move a 1910 Craftsman bungalow marked for demolition.
    • The process was grueling, taking less than three months and costing approximately $400,000 (including move, deconstruction, and foundation work), saving about one-third of the cost of a new build.
    • A significant finding revealed the house was originally built by the Milwaukee Building Company (later Meyer and Holler), known for iconic LA structures like Grauman’s Chinese Theater and the Egyptian Theater.
    • Regulatory Advantage: Moving a pre-existing home allows it to be considered a remodel, exempting it from current Title 24 energy codes, which saves costs but requires creative fireproofing solutions (e.g., underneath shingles).
  • Architectural Legacy and Community-Driven Guides (Jamie Rummerfield):
    • Designer Jamie Rummerfield, co-founder of Save Iconic Architecture (SIA), detailed the initial community response and the need to combat “soulless box” tract homes during the speedy rebuild phase.
    • In collaboration with the Design Leadership Network (DLN), SIA created a pattern language book called the Golden California Pattern Book.
    • This field guide documents and celebrates the distinct eras that shaped Southern California living (Spanish Revival, Colonial Revival, California Modern, Cali Card), serving as a free resource for the public to understand and reference authentic regional design.
    • The initiative launched recently at a town hall and is available online as The New California Classics.
  • Fire Resilience and Replicating Character (William Hefner):
    • Architect William Hefner (Studio William Hefner), a fifth-generation Californian, emphasized the goal of building fire-resilient structures that still maintain the character clients lost.
    • His firm contributed plans to Case Study 2.0, focusing on variety, constructability, and designing for fire resistance using modern materials.
    • Solutions involve deep dives into materiality, such as using fiberglass-reinforced concrete that mimics subtle wood texture without serving as kindling, and designing eaves that do not trap embers.
    • He detailed a client who, after losing their 20-year-old California Italian Mediterranean Revival house, insisted on rebuilding it exactly as it was, underscoring how architecture is key to identity and emotional recovery.
  • Concerns and Future Outlook:
    • Panelists expressed concern about the upcoming explosion of building activity leading to opportunism (“land grabs,” unchecked development) and a lack of mindfulness regarding neighborhood character and streetscapes.
    • The creative community’s response has been impressive, with architects and designers creating resources like the Foothill Catalog (in Altadena) and the New California Classics to provide high-quality, approachable options for rebuilding.

The Ride Along Part 3: Dan Ferrisi of EmeraldX and Joe Picarrilli of RoseWater Energy | 642 | Connected Worlds, Design, Technology, and the Future of Integrated Living

Recorded live from CEDIA Expo 2025, this two-part episode of Convo By Design explores how technology, design, and infrastructure are converging to reshape the way we live. From the evolving role of integrators to the growing importance of energy resilience, the conversation examines what it takes to design spaces that are intelligent, responsive, and future-ready. Featuring insights from EmeraldX’s Dan Farrisi and Rosewater Energy founder Joe Piccirilli, this episode connects strategy, storytelling, and engineering into a single, forward-looking narrative.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

Two conversations, one shared theme: the future of the built environment depends on collaboration, foresight, and systems thinking. From CEDIA Expo’s show floor to the electrical panel itself, this episode explores how design, technology, and infrastructure must evolve together.

This two-part episode of Convo By Design brings listeners inside CEDIA Expo 2025 for a wide-ranging discussion on where design, technology, and integration are headed—and why collaboration across disciplines has never been more important.

The first conversation features Dan Farrisi, Group Editor for EmeraldX, who joins the show from the show floor to discuss the evolving role of trade events and the growing convergence between design and integration. Farrisi explains how CEDIA has become more than a technology showcase—it’s now a critical meeting ground for designers, integrators, manufacturers, and educators navigating a rapidly changing industry.

He outlines how integrators are no longer simply installers but partners in shaping outcomes. As residential and commercial systems increasingly overlap, the conversation shifts toward experience design—how lighting, audio, controls, and infrastructure work together to support how people live, work, and interact. Farrisi also emphasizes the importance of storytelling, education, and advocacy in helping professionals communicate value in a crowded and often misunderstood marketplace.

The discussion then transitions to the second interview, featuring Joe Piccirilli, founder and CEO of Rosewater Energy. With a career spanning more than five decades—from building Sound Advice into a public company to founding AVAD and later Rosewater—Piccirilli brings a deeply technical and philosophical perspective to the conversation.

At the center of his work is a deceptively simple idea: most technology failures begin with power. Piccirilli explains how unreliable power, poor grounding, and inconsistent quality undermine even the most sophisticated systems. His solution, the Rosewater Hub, was developed to address these issues at the panel level—providing seamless backup, surge protection, and power conditioning in a single, engineered platform.

The conversation explores how energy resilience has become essential to modern living. From medical equipment and remote work to safe rooms and climate-related disruptions, power stability is no longer optional. Piccirilli explains how his engineering-first approach led to solutions designed not for convenience, but for certainty—systems that work when everything else fails.

Together, the two conversations form a complete picture of where the industry is heading. Farrisi frames the cultural and professional shift happening across design and integration, while Piccirilli provides the technical foundation required to support that shift. The result is a compelling look at how thoughtful design, reliable infrastructure, and interdisciplinary collaboration are shaping the next generation of built environments.

Part One: Dan Farrisi – CEDIA Expo & Industry Convergence

  • First impressions from CEDIA Expo 2025
  • Why trade shows still matter in a digital-first world
  • EmeraldX’s role in connecting disciplines
  • Integrators as experience partners, not installers
  • Residential and commercial technology overlap
  • Education, advocacy, and storytelling as industry drivers
  • The future of collaboration between designers and technologists

Part Two: Joe Piccirilli – Engineering Resilience

  • Early career and the founding of Sound Advice
  • Lessons from entrepreneurship and distribution
  • Discovering the real problem: power quality
  • The engineering logic behind Rosewater Energy
  • Panel-level energy management and backup systems
  • Designing for medical, safety, and critical-use environments
  • The role of resilience in future home design
  • Why engineering thinking matters more than ever

Dan Farrisi, Group Editor for EmeraldX, joins Convo By Design from CEDIA Expo 2025 to share insights on the convergence of design, technology, and integration. He discusses the role of trade shows in shaping industry collaboration, the unique challenges integrators face, and the growing overlap between residential and commercial applications. Farrisi also explores why storytelling, education, and advocacy are critical to the future of connected experiences.

Recorded live at CEDIA Expo 2025, this episode highlights how the integration industry is evolving beyond technology into holistic experience design. Dan Farrisi explains EmeraldX’s role in connecting professionals across disciplines, the importance of dialogue between designers and integrators, and how new applications—from smart homes to immersive environments—are redefining the industry.

  1. First Impressions at CEDIA 2025
    • Energy and innovation at the show floor.
    • Why CEDIA remains a barometer for industry health.
  1. Role of EmeraldX
    • How EmeraldX curates and amplifies industry conversations.
    • Trade shows as hubs for education, networking, and advocacy.
  1. Integration Beyond Tech
    • Moving from installer to outcome-driven partner.
    • Why integrators need to collaborate earlier in design projects.
  1. Residential + Commercial Crossovers
    • Lessons from commercial AV shaping residential expectations.
    • Case studies in immersive experiences and security applications.
  1. Challenges & Opportunities
    • Standards, interoperability, and client education.
    • The importance of storytelling in communicating value.
  1. Looking Ahead
    • The role of integrators in shaping future living spaces.
    • EmeraldX’s vision for connecting industries through shared dialogue.

Links & Resources

WestEdge Wednesday Part Five | 641 | Inspired by Nature: Exterior Spaces Built to Last

The panel explored the intersection of natural and man-made materials in landscape design, highlighting the balance between aesthetic, sustainability, and functional concerns. Participants discussed how interior and landscape designers borrow nature to create cohesive environments, including outdoor “rooms” and hardscape features softened with plantings. Material selection — stone, metal, glass, composite decking, and synthetic turf — was debated, with attention to local sourcing, durability, environmental impact, and client expectations. The panel also emphasized the sensory experience of landscapes, touching on sight, sound, smell, and taste, and how design can evoke memory and emotion. Sustainability, fire safety, maintenance, and longevity were recurring themes, particularly in the adoption of synthetic materials that mimic natural ones while reducing environmental or upkeep costs.

  • Borrowed landscape: Using surrounding natural colors and textures to inform material choices in hardscape design.
  • Softening hardscape: Plantings and layered design to maintain depth without overwhelming the property.
  • Context-appropriate material selection: Stone, metal, glass, gravel, and concrete chosen according to environment, use, and climate.
  • Trend toward natural imperfection: Broken edges, less precision, biophilic design responding to a highly digital, precise world.
  • Sustainability tensions: Balancing natural and synthetic materials for longevity, cost, and environmental impact.
  • Synthetic decking and recycled composites: TimberTech and similar products for durability, low maintenance, and fire safety.
  • Artificial turf considerations: High-use areas, water savings, lifespan, recycling challenges.
  • Sensory-driven design: Sight, sound, smell, and taste incorporated into landscapes for holistic human experiences.
  • Childhood memory and emotional recall: Design that evokes personal sensory memory for users.
  • Fire and climate constraints: Materials must meet modern safety and insurance standards.

WestEdge Wednesday Part Four | 639 | Designing for Disaster: Intelligent Design for a Resilient Southern California

Rebuilding After the Fire: How Designers, Architects & Community Leaders Are Reimagining Livability in Southern California A panel of architects, designers, sustainability experts, and community advocates explore what the 2025 Palisades and Altadena fires taught us about resilience, materiality, community loss, rebuilding timelines, economic displacement, and the future of Southern California living. Moderated by Adam Hunter.

The 2025 Palisades and Altadena fires delivered a historic and deeply personal shock to Southern California communities, reshaping not only homes but expectations for safety, materiality, and resilience. In this WestEdge Wednesday conversation moderated by Adam Hunter, the panel digs into both the physical and emotional layers of rebuilding.

Architect Richard Manion contextualizes the fires as a “perfect storm”—a wind-driven event functioning like a flamethrower—requiring a more holistic approach to resilient construction. Sarah Malek Barney highlights the risks of long-standing industry shortcuts in material selection and emphasizes the renewed value of fire-resistant, performance-proven products. Marcella Oliver outlines actionable guidance from USGBC California and the Net Zero Accelerator, underscoring vetted building strategies and digital-twin modeling as essential tools for community education.

Stacy Munich brings forward the human consequences: underinsurance, temporary housing, and the emotional weight of rebuilding while navigating uncertainty. She explores prefab/precision-built housing as a potential solution for families priced out of traditional custom rebuilding. Todd Paolillo expands on the challenge of unifying a large number of well-intentioned contributors across agencies, nonprofits, and design sectors—and why true leadership must emerge to align them.

Throughout the discussion, key themes emerge:

  • Holistic resilience (materials, landscape, climate risk, embers, structural vulnerabilities)
  • Community cohesion vs. community erosion
  • Education gaps for homeowners suddenly forced into complex architectural decisions
  • Economic realities shaping who can return and who is pushed out
  • Long rebuilding timelines and the risk of “enthusiasm fatigue,” as Adam Hunter notes
  • Avoiding both prefab monotony and hyper-luxury displacement in the Alphabet Streets

The panel collectively reinforces a core message: rebuilding isn’t simply architecture—it’s long-term community-making. And it requires every discipline to show up.

PARTICIPANTS & WEB LINKS

(Links provided to official homepages or primary professional sites)

Adam Hunter — Moderator
https://adamhunterinc.com

Richard Manion, Architect

Architecture for the 21st Century

Sarah Malek Barney – Band Design
https://www.bandd.com

Stacy Munich – Stacy Munich Interiors
https://www.stacymunichinteriors.com

Todd Paolillo – CCA Design Group
https://www.ccadesigngroup.com

Marcella Oliver – USGBC California
https://www.usgbc.org
(Net Zero Accelerator) https://netzeroaccelerator.org

I. Opening Context

  • Adam Hunter describes his own displacement in the Palisades fires
  • Acknowledgment of community members who lost homes and businesses

II. Materiality & Rebuilding After Fire

  • Shortcut culture in residential construction (Sarah)
  • Fire-resistant materials, embers, and construction techniques (Richard)
  • The “flamethrower” dynamic of the 2025 event

III. Community-Scale Impacts

  • Rebuilding as a multi-block, multi-stakeholder challenge (Marcella)
  • Community cohesion among displaced residents (Stacy)
  • Education gaps for homeowners suddenly navigating design/architectural choices

IV. Leadership & Coordination

  • Who should be leading discussions?
  • The role of USGBC California and the Net Zero Accelerator (Marcella)
  • Design community mobilization & town halls (Todd)

V. Economics, Insurance & Rebuilding Pathways

  • Underinsurance and cost prohibitions (Stacy)
  • Prefab/precision-built options
  • Avoiding both tract-home rebuilding and ultra-luxury exclusivity (Richard, Adam)

VI. Visualization & Future Planning

  • Digital twins for community workshops
  • Landscape resilience
  • Neighborhood-scale guidelines

VII. Psychological & Long-Term Impacts

  • Rebuilding fatigue
  • Multi-year rebuilding timeline (10+ years)
  • Keeping optimism and community support alive (Adam)

CXD Icon Registry January 2026 | 636 | Peter Pennoyer, FAIA

This month’s Convo By Design Icon Registry inductee is architect, Peter Pennoyer, FAIA who shares his lifelong passion for architecture, tracing its roots to his upbringing in New York City and the rich urban fabric that shaped his design philosophy. From classical influences to modern interventions, in this conversation recorded in 2021, Pennoyer discusses how context, history, and creativity inform his work across New York, Miami, and beyond. This episode offers a rare glimpse into Pennoyer’s process, highlighting how tradition and innovation coexist in his projects.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

In this episode, Pennoyer explores the balance between respecting historic streetscapes and embracing contemporary design, sharing insights on notable projects including French modern townhouses in Manhattan, Adirondack retreats, and reimagined New England homes. Listeners will hear about his approach to materials, light, and functionality, as well as the lessons learned from urban and natural environments. From small creative spaces to sweeping estates, Pennoyer reveals how architecture can feel both inevitable and personal.

Show Topics / Outline:

  1. Early Influences
    • Growing up in NYC, next to an architect’s modernized Victorian townhouse.
    • Father’s role on the Art Commission (Design Review Commission) and early exposure to civic architecture.
    • Walking through the Metropolitan Museum during new wing constructions and its impact.
  1. Philosophy of Context and Streetscape
    • Importance of buildings as parts of streets rather than standalone monuments.
    • Learning from historic architecture and urban fabric.
    • Balancing preservation with creative reinterpretation.
  1. Firm Origins and Approach
    • Founding Peter Pennoyer Architects in 1990, NYC and Miami.
    • Learning along the way; responding to each commission individually.
    • Miami as a freer design environment vs. New York’s strict urban constraints.
  1. Design Inspirations and Innovation
    • Interest in unusual historic ideas, color, and modern adaptation (e.g., Adirondack home with vibrant red windows).
    • Classical architecture as a living, evolving language.
    • Integrating modern functionality with traditional forms.
  1. Key Projects
    • Adirondacks Retreat: Rustic materials, vibrant accents, blending modern and traditional.
    • French Modern Townhouse, Upper East Side: Maximizing light in a constrained footprint; stair design, flow, and functionality.
    • New England House: Rebuilding a landmarked site with respect to site and history.
    • Fifth Avenue Maisonette: Reimagining space for luxury, comfort, and personal lifestyle integration.
  1. Architecture and Society
    • Lessons from pandemics and historical health-driven design.
    • Flexibility in modern living: home and work blending, privacy, and adaptability.
    • The balance of aesthetics, comfort, and livability in contemporary classical design.
  1. Process and Collaboration
    • Importance of team and long-term partnerships in shaping projects.
    • Working with interior designers and artisans to achieve cohesive spaces.
    • Creative problem-solving under structural, site, and regulatory constraints.

Links & References:

  • Peter Pennoyer Architects – Official Website
  • Adirondack Long Barn Project
  • Upper East Side French Modern Townhouse
  • New England Landmark House Rebuild
  • Fifth Avenue Maisonette

WestEdge Wednesday Part Three | 635 | Planting Roots: Future Proof Your Design Business

Beyond the Sketchbook: Mastering the Business of Design with Industry Leaders. Esteemed practitioners Keith Granet, Grant Kirkpatrick, Tom Stringer, and Louis Taylor share candid insights into the origin stories, critical business skills, and forward-looking strategies necessary to build and sustain a successful design practice.

Moderated by Cheryl Durst (EVP and CEO of IIDA), the panel focused on the transition from being a talented designer to running a thriving, resilient business, covering genesis, operations, talent management, branding, and future-proofing.

  • Origin Stories and Industry Appreciation:
    • The panelists shared diverse paths into design. Some were drawn in early (Grant and Tom), while others arrived via finance and business consulting (Keith and Louis).
    • Louis Taylor (Finance, SchappacherWhite) noted that, coming from auditing various industries, design is “absolutely the best industry to work in by far.”
  • The 80/20 Rule of Entrepreneurship:
    • A critical takeaway for design professionals is understanding that running a firm is primarily a business function. Keith Granet and Grant Kirkpatrick stressed that the time split is often 70–80% focused on business (HR, finance, marketing, systems) and only 20–30% on actual design work.
    • Keith Granet (Granet and Associates, Leaders of Design) emphasized that good systems and data tracking (like a monthly “executive summary” of financials) are “freeing” and allow for greater creativity by alleviating stress over payroll and rent.
  • Infrastructure and Skill Development:
    • Hire Your Weaknesses: The consensus was to surround yourself with great consultants (finance, PR, marketing) and “hire your weaknesses” to empower the principal designer to focus on their “highest and best use.”
    • Future Talent Gap: Louis Taylor noted that junior staff coming out of school often require significant training in “soft skills” (people skills, professional email etiquette, presentation, listening) to bridge the gap between conceptual learning and the real-world practice.
  • Branding and Storytelling:
    • Effective messaging must be authentic and focus on an idea bigger than the work itself.
    • Grant Kirkpatrick (KAA Design Group) detailed their use of “The Five Whys” to articulate a vision, which for his firm is the belief that “design elevates the human spirit.”
    • Tom Stringer (Tom Stringer Design Partners) built his brand around his personal value of adventure, which attracts clients who are “kindred spirits.” He emphasized that design is predicated on building trust over multiple generations.
  • Future Proofing and Resilience:
    • AI and Technology: The panelists recognized AI as a powerful, unavoidable tool that will alleviate mundane tasks and enhance existing work, though it also presents a significant challenge (“scares the shit out of us,” noted Keith). Firms must embrace it.

* **Talent Retention:** **Institutional knowledge** is key to longevity. Firms are focusing on creating exceptional workspaces, competitive benefits (like sabbatical programs), and internal culture to recruit and **retain the best talent.**

* **Mentorship:** Mentoring should be a fundamental part of a firm’s **culture**, not a forced, rigid program. It is essential at all career stages, providing wisdom and long-term connections that help owners stay agile and resourceful.

Creativity in the Age of Screens: Craft, Credibility, and the Changing Nature of Practice | 634 | Amy Courtney, Amy Courtney Design

The design industry has changed more in the past five years than in the previous two decades. In this episode, Amy Courtney and I unpack how technology, social media, and shifting client expectations have transformed the way designers work, communicate, and create. From in-person collaboration to photography, craftsmanship, and professional credibility, the conversation explores what it really means to practice design today.

A candid discussion about design after 2020, the rise of digital culture, evolving client behavior, and why experience still matters more than visibility.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

I sat down with designer Amy Courtney and together, we are going to examine how dramatically the design industry has shifted since 2020—and what those changes mean for designers, clients, and the creative process itself. What began as a necessity during the pandemic has evolved into a permanent shift in how projects are managed, communicated, and perceived.

The conversation opens with how in-person collaboration has largely been replaced by screens, emails, and digital presentations. While technology has made certain aspects of design more efficient, it has also introduced new challenges: endless email threads, over-reliance on links and screenshots, and a growing disconnect between how spaces are discussed and how they are actually experienced. Both speakers reflect on the loss of face-to-face interaction and how it has altered everything from client relationships to decision-making.

From there, the discussion moves into how design has become more visible—and more misunderstood—than ever before. With social media and image-driven platforms shaping expectations, clients often arrive with highly specific visual references but little understanding of how those ideas translate into real-world construction. The conversation explores how designers now spend much of their time educating clients, explaining limitations, and helping them understand the difference between inspiration and execution.

Photography plays a major role in this shift. Where designers once photographed only select projects, today’s market pressures encourage constant documentation. The episode unpacks the financial and creative cost of professional photography, the tension between editorial standards and reality, and how images can sometimes misrepresent how spaces actually function. The discussion also touches on how publication expectations and sponsorships can influence what gets shown—and what gets left out.

Another central theme is the difference between designers and tastemakers. Courtney and I examine how social platforms have blurred professional lines, allowing anyone with a strong aesthetic to claim authority. We discuss the growing confusion this creates for clients and the importance of experience, education, and technical understanding in producing successful projects. While inspiration is everywhere, execution still requires training, judgment, and accountability.

The episode also dives into the influence of upbringing and mentorship. From growing up around construction and craftsmanship to learning directly from tradespeople, the conversation highlights how hands-on experience shapes a designer’s confidence and decision-making. This background, combined with curiosity and respect for process, becomes the foundation for meaningful work.

The conversation closes with a reflection on credibility, creativity, and the responsibility designers have to guide clients honestly. In a culture driven by speed and visibility, the episode argues for a return to thoughtful process, clear communication, and design rooted in real-world understanding.

  • How design practice has changed since 2020
  • The impact of remote work and screen-based communication
  • Photography, social media, and shifting industry expectations
  • The difference between designers and tastemakers
  • Client education and managing unrealistic inspiration
  • The value of construction knowledge and hands-on experience
  • Navigating publication standards and editorial pressure
  • Why credibility and process still matter

Design has never been more visible—or more misunderstood. As technology reshapes how people engage with spaces and professionals, the role of the designer has become both more complex and more essential. This episode makes the case for slowing down, valuing experience, and remembering that great design is built on knowledge, intention, and trust—not algorithms or aesthetics alone.

WestEdge Wednesday Part Two | 633 | Creative Burnout: The Rules for Thriving & Evolving in Chaotic Times

At WestEdge, a panel of accomplished designers opened up about the emotional highs and lows of a career in creative design. The conversation delved into the toll that challenging clients can take, emphasizing that boundaries are not just beneficial but necessary for longevity in the industry. Panelists reflected on early career experiences, noting that optimism and the desire to see the best in clients can sometimes lead to depletion when projects are mismatched. These stories reinforced the idea that learning to say “no” and choosing the right clients is both a practical and emotional necessity. Beyond client challenges, the panel explored ways designers replenish their creative energy. Travel, flea markets, and tactile art projects, such as creating feathered artworks or doodling with Sharpies on rocks, were highlighted as powerful methods to reconnect with the craft. Attendees also shared experiences with artist dates, personal excursions that nurture inspiration outside work routines. For many, small, seemingly mundane moments—like walking barefoot on the beach or exploring museum exhibits—serve as vital opportunities to recharge. Central to the discussion was the notion of hope and intention in design. Designers are not only crafting spaces but facilitating transformative experiences for their clients. From arranging reveal days to curating details that clients cannot yet envision, designers play a key role in shaping both the aesthetic and emotional outcome of a home. These moments, when clients recognize the thought and care embedded in every choice, provide a profound sense of validation and joy for the designer. Technology emerged as both a boon and a challenge. Tools like Google Banana Nano and reverse image searches empower clients but can also accelerate expectations, requiring designers to continually adapt. To maintain balance, panelists suggested strategies such as phone lockboxes, one-word reset practices (e.g., travel, camping, art), and engaging in the tactile and analog experiences that digital feeds cannot replicate. Magazines were championed as a crucial resource in the digital age, offering tactile, spontaneous inspiration that cannot be algorithmically curated. They allow designers to explore beyond the bounds of client constraints and rediscover creative joy in a medium that encourages discovery and reflection. Ultimately, the WestEdge panel underscored the importance of integrating self-care, boundaries, and intentional creative practices into the professional life of a designer. Burnout is inevitable at times, but with mindfulness, grounding practices, and opportunities to reconnect with the joy of creation, designers can sustain their passion and continue to deliver transformative experiences for their clients. The panel left attendees with actionable insights and inspiration to navigate the demanding yet rewarding world of design. About: Convo By Design is a platform designed to share and promote the ideas of those shaping design and architecture today. We provide inspiration to the design and architecture community. In constant pursuit of sublime design. ©2013-2026 Subscribe to the podcast: https://itunes.apple.com/us/podcast/c… https://www.convobydesign.com