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The series is called KBIS Confidential – Creative Conversations LIVE from KBIS 2025. This 7-week series will be published every Wednesday.

Many of the worlds most innovative brands began with an “aha” moment. Moen’s “aha” moment came in 1937, Seattle when Al Moen’s old fashioned handle broke off in his hand. That moment led to the inspiration for the single-handed faucet, a revolutionary moment in plumbing and the beginning of a story that continues to evolve. It’s been said that industrial designers are a combination of engineer, therapist, artisan and sales professional.

Where does the next big idea come from, how is it ideated, modeled, rendered and selected for production? How are aesthetic, functionality and materiality selected. And how do these ideas relate to trends and market data?

This is the story of brand evolution through product development. Where science and engineering collide with the playful mindset. The anatomy of brand attraction and the importance of design while respecting the products that deliver our most valuable resource, water. featuring; Sam Cahill, Lead Industrial Designer, Moen and House of Rohl Alisha Snyder, Sr. Industrial Designer, Moen. Concepts discussed include:

• Anatomy of the Moen brand
• The value of Trends and market data
• Selling an idea
• How designs are ideated, modeled, rendered and selected
• Market data sets
• Geographic influence
• From draft to showroom. The process.
• Working with the design community
• Generating a reaction
• Brand evolution. What’s next?

Thank you KBIS for allowing me the opportunity to host the KBIS Podcast Studio presented by AJ Madison! Loved this experience. -CXD