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I’m Josh Cooperman and this is Convo By Design with another installment of the Design Icon Registry. The Icon Registry inductee for May 2024 is the incomparable, Susan Ferrier. Here is how Susan describes her work, “Our interiors are meant to be experienced, to take you beyond the expected and into the extraordinary. We design lush, romantic spaces that are at once bold and refined, imbued with drama and meaning.” I’m going to suggest you might want more of this. Well, here it comes.

If you have heard these segments before, you know, I don’t do contests and I most certainly don’t do lists. Lists are gimmicks designed to capture clicks. They are, click bait pure and simple. You cannot tell me that a list of 50, 75 or 100 designers and architects are the absolute best at what they do without providing context. Lists are created in the hopes that those who are being listed will promote the accolades and that attention will be driven back to the author of the list. And contests where creatives have to reach out to their base to get them to vote for them is just wrong in my opinion. Because, if someone is amazing at what they do… Celebrate that, no strings attached. And that is what we are going to do here. 

Now, the criteria… Each inductee has been a guest on Convo By Design. They have a body of work that is exceptional in their various disciplines and there is no justification required for their world class status. They give back to the industry, they are innovators, givers and make our industry better than they found it. This project is called the Convo By Design Icon Registry, because that is what this is, tantamount to a hall of fame, but more. What is an ICON? Described as an icon; A person or thing regarded as a representative symbol or as worthy of veneration. A registry is a well curated list. You can consider this a venerable who’s who in our industry with gifts to offer and a willingness to share. Pablo Picasso is credited with saying, “the meaning of life is to find your gift and the purpose of life is to give it away”. Now, I am not suggesting that those enshrined in the Icon Registry have all just been giving away their gifts. These are professionals of the highest order and part of being a professional is knowing your worth and understanding your value. Each of these individuals have appeared on Convo By Design, shared what they know for the betterment of others, and I am deeply appreciative for that. This is the most authentic way that I can express my gratitude for that. As deeply appreciative as I am for their sharing, I am equally grateful for your taking the time to share a few moments, an hour out of your busy schedule each week to listen to the show. Again, the most authentic way that I can express that gratitude is to give you an opportunity to hear them again. Every month, the last Thursday of the month, unless it’s a holiday week, in which case I will publish a week sooner, I will share a new inductee with you.

As stated, the May, 2024 inductee is Susan Ferrier. She appeared on Convo By Design during the pandemic and I instantly understood her philosophy. Pre-pandemic, there was a shiny sheen over design. There was a focus strictly on how the look. Then, when the world changed, the focus became centered on how it works and yes, it still had to have the look, and the performance but also the feels, all of them. Susan Ferrier, was already doing this. Designing lush, lavish, romantic spaces for not just what might look good in a magazine but would also elicit an emotional response. Susan’s portfolio is a compendium of collected works that blend elegant concepts with earthy and opulent materials alike. Her work is special, not just because I or others think so, yes, important that her client’s think so. But in my conversation with Susan, you are going to hear that she thinks so. This isn’t a job to her, it’s a calling. A series of passions curate and collected, then elegantly molded and pressed together to create an experience as much as a designed space. That is what’s so truly special about Susan Ferrier and why she is in the Convo By Design Icon Registry.

Thank you, Susan for making this world a more beautiful place than you found it. Congratulations on your addition to the Convo By Design Icon Registry. Thank you for listening and subscribing to the show. Thank you to my partner sponsors Design Hardware, ThermaSol, TimberTech and Pacific Sales. these are amazing partners all, they support the trade and I love sharing these amazing resources with you. Thanks again for listening, until next week, be well and take today first. – CXD