Just in time for KBIS this year, I sat down with Jason McGraw from EmeraldX and Leanne Wood with Flying Camel to talk about the Kitchen & Bath Industry Show (KBIS) to preview the upcoming 2026 event in Orlando. This conversation dives deep into the strategic shifts for this year’s show, including the expansion of the floor plan to nearly 1.2 million net square feet and the introduction of a new editorial format for product debuts. A major theme for KBIS 2026 is the integration of Artificial Intelligence (AI) across the industry. From the dedicated “Technology” track in the Voices from the Industry (VFTI) conference to live panel debates on AI’s role in luxury design, the show is positioning itself as the epicenter for modern design workflows. The team also discusses practical “pro-tips” for navigating the massive Orange County Convention Center, ensuring attendees maximize their time between the West, South, and North halls.
You still have time to register and prepare for a groundbreaking event that will shape the way you think about your design business and sharpen your specification skills. And if you are going to the show this year in Orlando, please make sure you stop by the KBIS Podcast Studio and say hello.
The KBIS 2026 Footprint: With over 700 exhibitors and 100,000+ expected professionals, Jason McGraw explains the logistical expansion into the Discovery District (located in the Rosen Centre) and how to navigate the skybridges and shuttles.
Innovation Hour: Replacing the traditional “Design Bytes,” this new fast-paced “show + tell” session at noon on February 17th allows brands to present tactile stories. The audience will vote live for “Most Innovative” and “Most Unexpected.”
AI and Technology: Leanne emphasizes how AI is no longer a “future” concept but a daily tool. This year features a “Technology Activation” and sessions focused on AI-powered customer journeys and smarter design workflows.
The Best of KBIS Awards: The awards have expanded to seven categories, including “Sustainable Standout” and “Wellness Trailblazer.” Winners will be announced live on the NEXTStage on February 18th.
The KBIS Podcast Studio: Now relocated to the West Hall Lobby, the studio—hosted by Josh—will feature 12 live sessions covering leadership, luxury, and the “business of design.”
Wellness & Sustainability: For the first time, these two tracks have been merged into a unified focus, reflecting the interconnected nature of healthy, resilient living environments.
The design industry has changed more in the past five years than in the previous two decades. In this episode, Amy Courtney and I unpack how technology, social media, and shifting client expectations have transformed the way designers work, communicate, and create. From in-person collaboration to photography, craftsmanship, and professional credibility, the conversation explores what it really means to practice design today.
A candid discussion about design after 2020, the rise of digital culture, evolving client behavior, and why experience still matters more than visibility.
I sat down with designer Amy Courtney and together, we are going to examine how dramatically the design industry has shifted since 2020—and what those changes mean for designers, clients, and the creative process itself. What began as a necessity during the pandemic has evolved into a permanent shift in how projects are managed, communicated, and perceived.
The conversation opens with how in-person collaboration has largely been replaced by screens, emails, and digital presentations. While technology has made certain aspects of design more efficient, it has also introduced new challenges: endless email threads, over-reliance on links and screenshots, and a growing disconnect between how spaces are discussed and how they are actually experienced. Both speakers reflect on the loss of face-to-face interaction and how it has altered everything from client relationships to decision-making.
From there, the discussion moves into how design has become more visible—and more misunderstood—than ever before. With social media and image-driven platforms shaping expectations, clients often arrive with highly specific visual references but little understanding of how those ideas translate into real-world construction. The conversation explores how designers now spend much of their time educating clients, explaining limitations, and helping them understand the difference between inspiration and execution.
Photography plays a major role in this shift. Where designers once photographed only select projects, today’s market pressures encourage constant documentation. The episode unpacks the financial and creative cost of professional photography, the tension between editorial standards and reality, and how images can sometimes misrepresent how spaces actually function. The discussion also touches on how publication expectations and sponsorships can influence what gets shown—and what gets left out.
Another central theme is the difference between designers and tastemakers. Courtney and I examine how social platforms have blurred professional lines, allowing anyone with a strong aesthetic to claim authority. We discuss the growing confusion this creates for clients and the importance of experience, education, and technical understanding in producing successful projects. While inspiration is everywhere, execution still requires training, judgment, and accountability.
The episode also dives into the influence of upbringing and mentorship. From growing up around construction and craftsmanship to learning directly from tradespeople, the conversation highlights how hands-on experience shapes a designer’s confidence and decision-making. This background, combined with curiosity and respect for process, becomes the foundation for meaningful work.
The conversation closes with a reflection on credibility, creativity, and the responsibility designers have to guide clients honestly. In a culture driven by speed and visibility, the episode argues for a return to thoughtful process, clear communication, and design rooted in real-world understanding.
How design practice has changed since 2020
The impact of remote work and screen-based communication
Photography, social media, and shifting industry expectations
The difference between designers and tastemakers
Client education and managing unrealistic inspiration
The value of construction knowledge and hands-on experience
Navigating publication standards and editorial pressure
Why credibility and process still matter
Design has never been more visible—or more misunderstood. As technology reshapes how people engage with spaces and professionals, the role of the designer has become both more complex and more essential. This episode makes the case for slowing down, valuing experience, and remembering that great design is built on knowledge, intention, and trust—not algorithms or aesthetics alone.
Today, I sit down with EZ Gonzalez of Pacific Sales about how retail, design, and customer experience intersect in today’s market. Gonzalez shares how Pacific Sales’ culture of continuous learning and a customer first sales model has helped establish the company as the West Coast’s leading appliance retailer.
LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully.
EZ and I explore long-term partnerships, wellness-focused design, and the importance of storytelling in shaping client experiences and how the brand’s people-first approach to retail sets it apart in the design industry. With immersive showrooms, a strong emphasis on education, and community partnerships that extend beyond the showroom floor, Pacific Sales is redefining what it means to support both trade professionals and homeowners. Gonzalez also unpacks timely challenges facing designers and clients—from navigating project uncertainty to incorporating wellness as a fundamental design principle.
Topics and Ideas
Pacific Sales’ Culture & Philosophy
How a non-commissioned, education-driven model creates trust and long-term value for customers and trade partners.
Partnerships & Community Engagement
Building meaningful relationships across KBIS, CEDIA, West Edge, and supporting organizations like Saint Jude.
Wellness as a Design Standard
From circadian lighting to functional home workspaces, why wellness is no longer a luxury but an essential part of design.
Design in Uncertain Times
Why informed decision-making, collaboration, and storytelling help clients and designers navigate long projects.
Mentorship & Professional Growth
Supporting the next generation of design professionals through education, rewards programs, and a culture of learning.
Retail Meets Design
How immersive showrooms and Pacific Sales’ connection to Best Buy combine to deliver expertise, installation, and ongoing support.
Thank you, EZ for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
Courtney Novogratz: Designing a Life of Creativity and Family Courtney Novogratz has spent her career reimagining spaces that celebrate individuality, family, and joy. Alongside her husband Robert, she’s built an iconic brand known for bold style, adventurous projects, and a commitment to living beautifully without pretense. In this conversation, Courtney shares her design philosophy, her family-first approach, and how she balances creativity with business. In this episode of Convo By Design, Courtney Novogratz opens up about her journey as a designer, entrepreneur, and mother of seven. From revitalizing historic properties to curating collections that reflect everyday living, Courtney brings her unique perspective on what it means to design with heart. We discuss the challenges and triumphs of building a brand, her take on authenticity in design, and why storytelling matters just as much as furniture and finishes.
Ideas and Topics discussed during our chat. What you will hear are universal concepts that are then executed to perfection. “Perfection” doesn’t mean perfect. That might sound strange, but often perfection is used to describe design but let’s be , there is no such thing as perfect in design. To me, perfection is a philosophical approach to blending the work with the story and The Novogratz do this expertly, which is why they are Octobers Convo By Design Icon Registry inductees presented by Pacific Sales Kitchen and Home. Here are some of the reasons why and ideas you are going to hear explained:
The Novogratz Design Journey
Courtney on how she and Robert grew their design practice into a recognizable lifestyle brand.
Balancing Creativity & Family
How raising seven kids has shaped her outlook on interiors and informed her approach to livable, joyful design.
The Power of Storytelling in Design
Why personality and narrative are essential to creating meaningful spaces.
From Renovations to Product Lines
Expanding beyond interiors into retail, furniture, and collaborations.
Lessons in Building a Design Brand
Courtney reflects on resilience, reinvention, and staying true to your vision.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.
This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Courtney and congratulations to you and Robert. Some of the things I truly enjoyed were the ideas with regard to your world-class story-telling skills. Your work is exceptional and the branding is masterful.
Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD
As hard as it is for me to believe, it’s August. It’s hard for me to believe it’s August because it just felt like it was January. I was feeling a little tense about a number of things on the horizon at that time. Thank goodness none of the feared chaos materialized. (6SS)
Okay, perhaps a little… Perhaps a lot. It might surprise you to know that it wasn’t Kelly Clarkson who came up with that concept. It was German philosopher, Fredrich Nietzsche. It can be found in his book, from 1888 called Twilight of the Idols. It’s an expanded philosophical approach to post-traumatic growth. This year has been the most stressful since the 2020-2022 Pandemic Era. If you recall, those challenges made our industry stronger, made us stronger. It’s a challenge to talk about life and death in the context of design. But it’s not a stretch at all to discuss these concepts while framing the quality of life and design.
Today, you are going to hear from Barrie Sprang of Sapphire Pear.
Barrie shared her background in design, influenced by her grandmother’s interest in design school and her father’s work in high-end real estate in Cleveland. She expressed her lifelong passion for using color and bold textures in design, citing personal experiences with how colors can impact emotions and spaces. Josh praised her work for its use of color and texture but expressed a critique about her sometimes conservative approach, particularly given her background in the traditionally traditional Midwest.
Barrie and I discuss the challenges of balancing client preferences with personal design philosophy, particularly regarding color choices. Barrie explained how her firm was built around bold, colorful designs, though she still accommodates clients who prefer neutral tones by incorporating subtle pops of color. They explored the impact of design trends, including the “Color of the Year” phenomenon, with Barrie noting that while it can inspire, it often leads to over-saturation in the market and potentially regrettable choices for clients.
We talk about the influence of coastal trends on Midwest culture, particularly in Ohio, where different cities like Cincinnati, Columbus, and Cleveland have distinct styles. Barrie explained that post-pandemic, there has been an influx of people moving to Ohio from coastal cities, attracted by its affordable cost of living, lack of natural disasters, and the ability to work remotely. This migration has positively impacted Barrie’s business, allowing for more creative and custom design work at a lower cost due to lower labor and trade costs, as well as access to skilled Amish carpenters.
How the decline of traditional design centers, noting that the Cleveland Design Center has largely closed, and they now travel to Chicago for client meetings means to those affected. That the model has become less effective due to several factors, including the opening of design centers to the public, which made pricing confusing and diminished the special experience for designers and clients. They also observed that the proliferation of design houses and the ease of finding products online has watered down the quality of design experiences previously offered by these centers.
And how the challenges in the furniture industry, particularly regarding pricing, availability, and logistics are changing the way designers specify. How the pandemic and tariffs have affected supply chains, leading to long lead times and unexpected issues. Barrie emphasized the importance of maintaining strong relationships with manufacturers and showrooms to navigate these challenges. They also touched on the logistics of furniture production and distribution, noting the inefficiencies of the current point-to-point system in the U.S. and the potential benefits of a regional approach for some designers.
Barrie discussed several design projects, focusing on a colorful maximalist bedroom, a multi-color kitchen in Shaker Heights, and a whimsical bathroom in Rocky River. Barrie explained the design process and client preferences for each project, highlighting the use of custom elements and color palettes. Make sure to go to the show notes and click the link to see her work as she explains it.
I think these conversations can accomplish a few things that include; allowing you to hear how other creatives are experiencing the same thing you are and how they chose to address these issues. And you are going to hear all about it, right after this.
That was Barrie Sprang of Sapphire Pear. A magnificent kitchen designed for a thruple. That is a first on the show and I love that.Thank you, Barrie. Loved our chat. Since I opened with Nietzsche, I’ll close with a quote of his.
“And those who were seen dancing were thought to be insane by those who could not hear the music.”
While widely credited to Nietzsche, there is no evidence he actually said it. But there was no internet in the 1800’s, so I choose to believe he said it. And just how important this idea is. Being true to the ideals, morals and vision that drive you as a creative will always be challenge to maintain. As the philosophical force known a Steelers Wheel once pondered, “Clowns to the left of me, jokers to the right, here I am, stuck in the middle with you. Don’t let the clowns and jokers define you or your work. It’s easier said than done. I know.
Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, stay focused and rise about the chaos. -CXD
The kitchen rEvolution is here…But is it more evolution or revolution.Are designers developing contemporary kitchens based solely on new ideas or looking to the past for inspiration? Is it a wholesale revolution or a patchwork of ideas creating a whole new set of ideas and opportunities?. How is the evolving nature of kitchen design changing the way we think about the heart of the home? How are changing technologies and desired functionality reshaping the modality of kitchen use and design. We explore how new opportunities in appliances and technology have evolved the programming of a kitchen suite. How sous vide, various mode appliances, Wi-Fi enabled appliances, water saving faucets and features combined with revised floor planning have forever altered these spaces making the kitchen, once again the place where everything happens and from which life takes shape.
Resurgence of butler’s pantry, scullery, wine bar, coffee bar
Increased appliance packages and programming
Programming changes in kitchen spaces
What defines luxury and how does that manifest itself
For show or hidden?
Definition of “luxury”
Triangle Vs. Zones
Inside out and the rise of luxury outdoor kitchens
Modern definition of function
En suite kitchenette
What a remarkable experience. I believe that KBIS is one of the annual must-attend events. Not just for all the reasons listed above, but so many others as well. KBIS is the pulse of the industry in America. It represents a true cross section of disciplines. You will see architects, landscape architects, designers, contractors, design-build firms, hospital, education, prison design specialists all looking for new products to specify and unique ways to use them.
Thank you to the NKBA, KBIS, Emerald, Flying Camel, AJMadison and all of the amazing creatives who came on the show. The KBIS Podcast Studio wasjust extraordinary.
Thank you for listening to Convo By Design Presents KBIS Confidential. As always, please join in the conversation on Instagram @convoXdesign with an “X” and, if you would like to reach me with a note, show or guest suggestion, please do. Email me, convo by design @ outlook.com.
Until next time, stay focused and rise above the chaos. – CXD
Part One – Pitch to Published: Best Practices and Strategies to Get Your Projects Published
Learn what the pros know about getting projects published and how professional photography, narrative creation and knowing your audience can set you apart. Learn how can brand partnerships help get your designs promotion and exposure to potential new clients as well as new branding and revenue generating opportunities.
This is a comprehensive conversation for design and publicity professions that details and outlines ways to get designers projects into the public media. Topics include;
Process (prep)
Strategy – Photography, story, client approvals, art clearances, etc.
The Pitch
Creative deliverables, photography, re-shoots, etc.
In one week from today, KBIS will be hitting Las Vegas with the force and impact you might expect from the worlds greatest kitchen and bath show. Yes, there are others. And, yes, they are great… But this one is my favorite. And you’re about to find out why.
I have a personal connection to KBIS, the kitchen and bath industry show. The NKBA does a magnificent job presenting this event each year. For me, this is a homecoming, an opportunity to network with friends, colleagues, past guests and meet future guests, and partners. It’s an important show for the industry because designers, architect, builders, contractors, remodelers, all specifiers really get the opportunity to see what’s new, next and on the horizon. They have the opportunity to hear about ways the most innovative creatives in the industry are using these products in new and unconventional ways. Its a time for innovation and discovery. Surprise and delight in over one million square feet of convention space when combined with the Industry Builders Show.
Today, you are going to hear from Brian Pagel, Executive Vice President at Emerald. He oversees the residential and commercial connections portfolio which means he oversees the production of KBIS, which you will see, is an extraordinary feat that brings together the most influential brands in the world from appliances, lighting surfaces, plumbing… Basically, if it goes in a kitchen or bath, you’ll find it represented at KBIS. You also find some exceptional programming, I’m honored to be a part of that this year on the next Stage as well as the podcast studio. So when you are at the show this year, please do come by and say ‘hello’. You are going to hear all about the show, why you should attend and how to make the most of the experience. Right after this.
Thank you Brian for taking the time to talk, I’m looking forward to catching up with you at the show!
Thank you to my incredible partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. Amazing companies and great friends to the trade so please give them an opportunity for your next project. And, thank you for listening, subscribing the show and sharing with your colleagues. If not already subscribing, please consider that so you receive every new episode automatically to your podcast feed. Until next week, thank you for sharing this time together, until the next episode, be well, stay focused and rise above the chaos. – CXD
The smell of Fall is in the air and people across the U.S. are preparing for a holiday season that will include gatherings. Family and friends get together, give thanks and celebrate one another. Much of that celebratory time takes place in the kitchen, the heart of the home where conversation and meal preparation are shared and enjoyed. Are you ready?
It’s not only during the holidays, but everyday activities take place in the kitchen and a group of exceptionally talented designers gathered to share their thoughts on how the technological advancements in home appliances have changed the way people live and the way these advancements are bettering the lives of those who employ them. We started with a very simple idea to discuss:
Technology, Style and Todays Most Well Designed Kitchens: Everything is Changing, How Some of the Most Talented Creatives Are Changing the Rules.
The most talented designers understand that times are changing. They have seen it happen, in real time prior to the start of the pandemic. Societal changes dating back to the financial crisis of 08/09 led to a renewed look at the “value” of home and the Covid pandemic created a renewed look at the “purpose”. No space has changed more than the kitchen, previously dubbed, “the heart of the home” has morphed into the heart, brain and central nervous system. All things experiential touch the kitchen. Technology has led to some of the greatest advancements in expected areas like refrigeration, cooking and cleaning, but that is only the beginning. How have technological advancements led to increased quality of life? What followed is only the beginning in a wonderful journey of exploration.
Thank you to Pacific Sales Kitchen and Home and Monogram for making this gathering possible. Great partners like Pacific Sales and Monogram appreciate their design clients and strive to provide opportunities to gather, learn and share experiences with our likeminded creates. They make the built environment community stronger and that in turn increases the quality of life for those fortunate enough to engage remarkable designers like these. The following conversation covered a lot of territory and real world scenarios about this very subject. Here are just a few of the concepts we discussed:
Recovered time no longer spent on meal prep
Convenience through remote activation
Automated cooking for meal perfection
Reduced upkeep
App management
Decorative advancements
Efficiency
Increased air and water quality
Minimized need for tools
Simplified education for full and maximized use
Minimized food waste
In appliance cameras for off-site reference
Fully customizable space for design approval
And you are going to hear from some amazing creatives starting with Lynnelle Bryant of Masbuild Design Solutions, right after this.
What an incredible day. Thank you Lynnelle, Goli, Gwen, Jeanne, Laura, and Rachel. Thank you Shaun Ayala, Verzine Hovasapyan, and Ricardo Garcia with pacific Sales Kitchen & Home for your participation and support for the design community. Thank you to all my partner sponsors including Pacific Sales, Monogram, ThermaSol, TimberTech and Design Hardware. These are amazing companies and they are here to make your projects the best they can possibly be. Check the show notes for links to each as well as videos from our designconversations featuring each of these wonderful designers. Thank you for taking the time to listen and share Convo By Design with your friends, family, colleagues and clients. I couldn’t do this show without you, wouldn’t want to. Until next week, be well and take today first. – CXD
I’m Josh Cooperman and this is Convo By Design. Today on the show, you are going to hear myconversation with interior designer, Staci Munic of Staci Munic Interiors. Hers is a firm based in Chicago and Palm Springs, an interesting combination for base cities. We talk about that in addition to her experience in the service industry leading all the way up to that of a restauranteur. If you own a restaurant, you understand how the kitchen works under extreme conditions. If you know that, designing a residential kitchen is a breeze, or so you might think.
A restaurant kitchen is nothing like its residential counterpart. But a residential kitchen, designed properly can have all of the functionality of a restaurant kitchen. Staci’s experience as a restauranteur gives her an edge and you can see it in her work.
Because SMI works a great deal in Palm Springs, you might think that Staci loves Modern and Mid-Century Modern architecture, and you would be right. And the lessons learned from Modern architectures climb to prominence, fall from taste and back tells a pretty remarkable story that can help predict future ideas. We get into all of this and so much more. You are going to hear about all of it, right after this…
Thank you Staci for taking the time to talk. I really love the ideas shared and love your work.
Thank you to Convo By Design partner sponsors, ThermaSol, TimberTech, Pacific Sales, Monogram and Design Hardware. And thank you for taking the time to listen, subscribe, download and share Convo By Design. Thank you to everyone who has made a show or guest suggestion, keep em coming, I love them as well as show ideas. I use many of them because I created this show for the design community in 2013 and who better to know what is working on the ground level but those who do it day in and day out. Please reach out via email, Convo By Design at outlook dot com and on Instagram @ConvoXDesign with and “X”. Thank you again to those subscribing to the show. By doing so, you receive every new episode the moment its published. You also receive The Design Messengers episodes on select Mondays that touch on new developments taking place in the industry, Drinking About Design on the occasional Friday where I get together with some amazing creatives over drinks, and The Convo By Design Icon Registry episodes on the last Thursday of each month where we enshrine exceptional creatives in our hall of fame. Until we meet again, be well, and take today first.
