Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.
Late last year, I moderated an event hosted by Pacific Sales Kitchen & Home with the goal of breaking down kitchen desires and needs of todays well informed and demanding design clients. You would think this is an easy conversation to have. I assembled an all star cast of design and architecture talent for an incredible conversation. One that you might want to save and re-listen every now and then.
At Pacific Sales Kitchen & Home in Torrance, leading architects, designers, and industry specialists gathered to examine how pandemic-era shifts, rising client expectations, and rapid product innovation are reshaping the future of kitchens and baths. Their insights reveal an industry moving beyond trend talk toward highly personalized, wellness-driven, and performance-first design.
The kitchen is no longer just a workspace, and the primary bath is no longer just a retreat. Over the past five years, these rooms have become emotional anchors, wellness centers, hospitality zones, tech platforms, and reflections of how people believe they should live. At Pacific Sales Kitchen & Home in Torrance, a cross-section of the industry’s leading voices came together to discuss how the profession is adapting—and what clients now expect designers to deliver.
For Sayler Design Studio founder Beth Sayler (https://saylorstudio.com), the shift is rooted in emotion. After years of pandemic-related uncertainty, material shortages, and insurance-driven rebuilds, clients want spaces that feel personal, restorative, and meaningful. Her projects now lean into “experience design,” where primary suites might include refrigeration drawers, espresso stations, integrated audio, and hospitality-level details. Her biggest tool is expectation-setting—helping clients redefine what’s realistic, what’s essential, and what will ultimately make them feel at home again.
Architect Luis Escalera of LMD Architecture Studio (https://www.lmdarchitecturestudio.com) experiences the evolution through the lens of constraints. Small lots, stricter codes, and the ongoing battle between mandated electrification and client cooking preferences require tight onboarding, detailed questionnaires, and careful translation of desires to built form. The modern kitchen triangle now includes the deck, yard, and pool—one interconnected lifestyle zone that must function as a unified system.
For Jessica Nicastro Design (https://www.jessicanicastrodesign.com), the challenge is volatility. Pricing, tariffs, and supply chains remain inconsistent, making early builder involvement essential. Her firm works to recalibrate what clients think they want—often shaped by social media—into spaces appropriate to the home, lifestyle, and budget. Transparency and trust have become the designer’s most valuable currency.
At Laney LA (https://www.laney.la), designer Michelle Her sees a growing demand for wellness integration: whole-home RO systems, chromotherapy, therapeutic water pressure, and recovery spaces designed with the same rigor once reserved for kitchens. Their philosophy—“the best idea wins”—creates an environment where architecture, interiors, and engineering collaborate fluidly to support elevated living.
Representing the host venue, Pacific Sales Kitchen & Home (https://www.pacificsales.com) showcased the power of specialized knowledge. Trade leaders Verzine Hovasapyan and Juan Pantoja describe a client landscape with no single standard—making customization and education critical. Manufacturer immersion programs ensure staff can guide clients through increasingly complex appliances and smarter home ecosystems, offering a level of service no online retailer can match.
Designer Shanna Shryne of Shanna Shryne Design (https://www.shannashryne.com) emphasized lifestyle-first programming. Outdoor kitchens, in particular, require multi-disciplinary collaboration—interiors, landscape architecture, and systems integration—to achieve unified performance. Complexity, she argues, demands partnership rather than lone-wolf generalists.
Finally, RHG Architecture + Design founder Rachel Grachowski (https://www.rhgdesign.com) and Hudson Home Interior Design principal Shelly Hudson (https://www.hudsonhomeinteriors.com) highlighted biophilia, natural light, and personalized ergonomics as the next frontiers. From adjustable counter heights to dedicated recovery rooms, the home is becoming a hybrid of spa, laboratory, and living space.
Taken together, their perspectives reveal a profession not following trends but redefining standards—one kitchen, one bath, one wellness ecosystem at a time.
Design After Disruption: How We Live Now—and Why Process Matters More Than Ever
The pandemic didn’t just change where we work—it redefined how we live, gather, and experience our homes. In this episode, designers and industry experts explore how COVID accelerated shifts in lifestyle, technology, and client expectations, forcing a fundamental rethink of residential design. From wellness and personalization to process and trust, this conversation reveals why great design today begins long before materials are selected.
A wide-ranging conversation about how post-pandemic living reshaped residential design, why understanding behavior matters more than trends, and how slowing the process leads to better, more meaningful homes.
Today, we examine the profound shift in how people relate to their homes—and how designers have had to evolve in response. What began as a temporary adjustment during the pandemic became a lasting transformation: homes turned into offices, classrooms, social hubs, and sanctuaries, often all at once.
As a result, clients now arrive more informed, more opinionated, and more influenced by social media than ever before. But with that access comes confusion. The conversation explores how designers increasingly serve as educators and translators—helping clients filter inspiration, understand trade-offs, and make decisions rooted in how they actually live rather than how a space looks online.
The discussion moves beyond aesthetics into behavior: how families gather, how kitchens function, how storage works, and how subtle design decisions impact daily life. From kitchen planning and furniture layout to the psychology of comfort and the importance of workflow, the episode highlights why the smallest details often matter most.
A central theme emerges around process. Thoughtful design requires slowing down, asking better questions, and resisting the pressure for instant gratification. Whether it’s understanding how a family entertains, how they cook, or how they want to feel in their home, the best outcomes come from listening first—and designing second.
1. Life After COVID: A Permanent Shift
How the pandemic changed expectations around home design
The rise of multifunctional spaces
Why the home is now both personal and professional
2. Social Media’s Influence on Design Culture
The upside and downside of endless inspiration
Why clients arrive more informed—but often overwhelmed
Separating aspiration from practicality
3. Designing for Real Life
Understanding how people actually use their homes
Why square footage means nothing without function
Designing for habits, not hypotheticals
4. The Role of the Designer Has Changed
From decorator to strategist
Educating clients through experience and data
Acting as a guide through complex decisions
5. The Importance of the Kickoff Process
Why the first conversations matter most
Learning how clients live before proposing solutions
Creating clarity through dialogue, not questionnaires
6. Kitchens as Behavioral Maps
Storage, workflow, and daily rituals
Why drawers often matter more than appliances
Designing around how people actually cook and gather
7. Slowing the Process to Improve Outcomes
Resisting the urge for instant answers
Why design is both art and structured process
Helping clients avoid regret through thoughtful planning
8. Trust, Education & Long-Term Value
Helping clients understand what they don’t yet know
Using experience and precedent to guide decisions
Designing homes that evolve with the people in them
Great design isn’t about trends, finishes, or fast decisions—it’s about understanding people and tailoring functional design to their lifestyle. This episode reinforces a simple truth: when designers take the time to listen, observe, and educate, the result is not just a better-looking home, but one that truly supports the lives lived inside it.
Today, you are going to hear a deeply candid conversation with Phil Norman, principal of Norman Design Group, to explore the complex, often contradictory realities of luxury residential design. With over 25 years of experience crafting high-end interiors in Southern California, Phil brings both practical wisdom and an unfiltered perspective on the challenges designers face today. And part of exploring these ideas, is a willingness to be open and candid about the challenges as well as the solutions.
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Honesty About Budgets: The Ultimate Luxury
Phil dives headfirst into one of the most taboo topics in interior design: the budget. He explains why being forthright—even when the numbers are higher than a client expects—is not just necessary, but an act of professional integrity. He shares strategies for diffusing tension around cost conversations and how client trust is forged in transparency, not fantasy.
“People can handle a bigger number. They can’t handle being blindsided,” Phil says. “The danger is in pretending it can be done for less.”
Educating the Client: Battling Pinterest, Misinformation & HGTV
Phil reflects on the modern design client’s double-edged sword: unprecedented access to ideas… and a flood of misinformation. Whether it’s misconceptions about pricing, timelines, or what’s even possible, Phil sees part of his job as “un-educating” clients before re-grounding them in real-world processes.
He describes the delicate balance of respecting a client’s inspiration while also anchoring expectations in logistical and structural realities. “Everyone’s seen a Pinterest kitchen,” he says, “but that doesn’t mean it works in their space, or within their scope.”
Home as Sanctuary: A Pandemic Shift
Phil shares how the pandemic permanently shifted his clients’ priorities—from “how it looks” to “how it feels.” There’s now an increased desire for tactile comfort, flexibility, and timeless quality. The home is no longer just a showpiece—it’s a retreat, a workplace, a classroom, a safe space.
He emphasizes the growing importance of durability and livability over trends, noting that luxury now means emotional connection, not just expensive finishes.
“Design has to feel like home—not just like a magazine spread.”
Kitchen as Mission Control: Designing with Precision
Phil also explores how kitchens have evolved into the emotional and operational hubs of the home. With every family interaction, from weekday breakfasts to weekend entertaining, passing through this space, it’s no longer just about cabinetry and counters—it’s about lifestyle programming.
He discusses layout strategies, appliance coordination, lighting zones, and how technology and wellness are being layered into the modern kitchen environment.
Design Leadership: Advocacy, Not Subservience
Phil argues that successful design professionals must step into the role of advisor and advocate—not order-taker. He calls out the danger of defaulting to client appeasement and encourages designers to protect the integrity of the design process, even if it means challenging a client’s assumptions.
“We’re not there to just say yes. We’re there to guide—to lead with experience.”
This conversation isn’t just about design—it’s about leadership, trust, and emotional intelligence in a high-stakes creative business. Whether you’re a seasoned designer, a rising star in the field, or simply someone dreaming of building a home that feels like home, Phil Norman offers a masterclass in how to do it right—with candor, clarity, and craft.
Thank you, Phil. Amazing. Thank you for listening. If you liked this episode, share it with a friend who loves design, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show.
Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, LOME-AI and Design Hardware. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD
When I was growing up, radio was my solace. I loved it so much that I chose it for my career. I can remember being 10 years old with my transistor radio listening to 10Q and KHJ. Later, it was KLOS, KMET, KNAC and KROQ. The call letters were cool, the music and bands remain bookmarks in my life. I can pretty much tell you how old I was, where I was and what was going on by the songs. But my friends were the dj’s. Jeff Goner, Steve Downs, Bob Coburn, Rita Wilde, Dangerous Darren, Richard Blade, Rodney on the Rock. It was the people who told the stories about the music, the bands and what was happening behind the scenes. Many of us love design and architecture in the same way. And on that rare occasion when there is a combination of the two, well that’s special. And this months induction into the Convo By Design Icon Registry is one such individual. This person is truly special and I have had the good fortune to work with her on a number of occasions.
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Frances Anderton describes herself, “I tell stories and distill ideas about design, architecture and the cityscape of Los Angeles through print, broadcast media, exhibitions and public events.” All true, and she has the street crew to back that up. What Frances didn’t mention is that she herself is part of the zeitgeist of Los Angeles. Nor would she, that would be weird. But one of the most wonderful things about Frances is her willingness to get into a topic and chop it up, refine it, reorganize it and play with it until she has boiled it’s very essence into something consumable by anyone who with a modicum of interest. That is special.
To celebrate Frances and her induction into the Convo By Design Icon Registry, I want to reshare her moderating a panel conversation that aired on Convo By Design in 2015. Frances was a fixture for the 2-years that the West Hollywood Design District produced a wonderful event called DIEM, which stands for design intersects everything made. The programs were curated by Mallory Roberts Morgan, another remarkable LA gem of an individual. You don’t know this, but you will in a minute… Mallory and Frances were huge influences on me as I launched the show in 2013 and for the first few years. Quite simply, I wanted to make people think and question the way they did. To tap into curiosity the way they did. To come up with really interesting angles like Mallory and rip the niceties away so we could really chop it up the way Frances did and does. This panel from 2015 featured, Stephan Simpkowitz, Carolina Miranda and Steven Goldberg. As you listen to this conversation, notice a few things. First, the topic they were discussing a decade ago has since fully matured and blossomed as LA became the global art destination it always wanted to be. Notice too how Frances leverages the talents and skills of her guests in such an effortless way. Quite simply, due to the very nature of this topic, it could have gone a very different way. This conversation is as relevant today as it was then. And Frances is a treasure.
The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy Company and best friend to designers and architects everywhere. The business has become more complicated and Pacific Sales reverses that, find out how by checking the links in the show notes.
So there you go, our newly inducted icon and a fantastic conversation from 2015. Thank you Frances, for all you do and all you have given back.Thank you to my partner sponsors, Design Hardware, TimberTech and Pacific Sales Kitchen and Home, a Best Buy company and friend to specifiers near and far. Thanks for listening to Convo By Design. I couldn’t do this without you, wouldn’t want to. I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. –Convo By Design
California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hardware for the Spring Design Thought Leadership Summit, something we do four times ayear at Design Hardware to delve into trending ideas and concepts bubbling up through the design and architecture community. After hosting these events for over 6-years at Design Hardware, I always come away with a fresh perspective on emerging ideas and this time was no exception. The idea this time was to isolate the concepts and ideas that are needed now to address climate change, specifically fire related issues and develop them into actionable strategies for building—and rebuilding—homes in fire-prone areas.
California’s escalating wildfire crisis is forcing a radical rethink in residential architecture. With fires growing in intensity, frequency, and unpredictability, architects, planners, and policymakers are coming together to define a new blueprint for resilient, sustainable living in the wildland-urban interface. In May, I journeyed to Design Hardware for the Spring Design Thought Leadership Summit, something we do four times ayear at Design Hardware to delve into trending ideas and concepts bubbling up through the design and architecture community. After hosting these events for over 6-years at Design Hardware, I always come away with a fresh perspective on emerging ideas and this time was no exception. The idea this time was to isolate the concepts and ideas that are needed now to address climate change, specifically fire related issues and develop them into actionable strategies for building—and rebuilding—homes in fire-prone areas.
The day was broken down into two parts. The first was specifically about fire-related building issues discussed during a panel featuring architect Greg Chasen of Chasen Architects and Ben Stapleton and Becky Feldman Edwards of the USGBC-CA. The second panel covered Market and supply chain issues being affected by both a surge in demand due to rebuilding and exacerbated by the on-again-off-again tariffs. That program will be published here as well so check back for publication.
This panel covers a lot. Here are some of the broader topics covered:
Developed with global design firm Arup, USGBC CA’s Rebuilding Guide is a cornerstone resource for homeowners, builders, and municipalities. It demystifies complex codes and synthesizes building science into digestible recommendations—ranging from site selection to material resilience, insurance options, and fire-adapted landscaping.
Common Language for Safety
One of the guide’s goals is to bridge communication gaps. “We have to be speaking the same language,” says Becky. Misunderstandings about what terms like “non-combustible” mean can lead to critical design flaws. The guide standardizes terminology to ensure that homeowners, contractors, and code officials are aligned.
3. Materials Matter: Vetting for Performance
The Rebuild Marketplace
To combat this, USGBC CA created the Rebuild Marketplace, a centralized database of rigorously vetted materials. By aggregating third-party certifications, performance data, and supplier information, it streamlines product selection and ensures homeowners aren’t left to navigate a confusing and inconsistent market on their own.
4. Passive Design for Active Protection
Building Without Vents
5. Codes, Compliance & Insurance Gaps
Aligning Codes and Insurance
6. Rethinking Density and Land Use
Smart Growth Strategies
7. Innovations in Housing Delivery
Housing innovation is also key to faster, more affordable recovery. Chasen outlines the benefits and limitations of prefab and modular construction, noting that while these methods reduce waste and speed up timelines, they aren’t always cheaper. He also encourages more creative approaches, such as:
ADUs as interim housing. These can serve displaced families during reconstruction and offer long-term rental income later.
Basements for cooling and shelter. Subterranean spaces provide thermal stability and potential fire refuge.
Fire-adapted finishes. Materials like thermally modified wood and fiber cement can replicate traditional aesthetics with modern protection.
8. Resilient Infrastructure Beyond the Home
Wildfire resilience extends beyond individual parcels. “These technologies exist, but we’re not implementing them,” says Ben, citing innovations like:
Buried power lines to reduce ignition risk.
Automatic water shutoffs for firefighting.
Community-scale solar and battery systems for grid independence during outages.
Investment in resilient infrastructure must parallel private construction to ensure collective security.
9. Regulating Rebuilds to Avoid Gentrification
Post-fire redevelopment often attracts large developers aiming to maximize profits. Chasen criticizes this dynamic: “You’re getting cheap, maximum-footprint homes with no real investment in community.” Without local involvement and regulation, fire-impacted areas risk displacement and gentrification.
Community-Led Planning
USGBC CA advocates for inclusive rebuild processes that prioritize original residents, especially those underinsured or living in high-risk zones. Incentives for owner-builders, design review standards, and community land trusts are potential tools to maintain affordability and equity.
10. From Reaction to Resilience: A Cultural Shift
I often say, “It’s always too soon… until it’s too late.” Rebuilding with intention requires proactive engagement, long-term thinking, and coordinated leadership. Communities can emerge stronger if they view wildfire not just as a hazard, but as a catalyst for transformation.
We cover a lot here and you are going to hear it all for Design Hardware, right after this.
Thank you Becky, Ben and Greg for taking the time to have this important conversation and providing so much actionable information! Check the show notes for details and links. Thank you for making the time during your busy day to listen to the show, subscribe and share with colleagues. Thank you to my partners sponsors; Pacific Sales, Best Buy, The AZEK Company, TimberTech and Design Hardware. All of these companies make a concerted effort to support the design industry through support of publishers like Convo By Design and sharing content and materials created to make our industry better and more resilient. Please give them an opportunity on your next project.
I created Convo By Design to serve a robust and incredibly creative design and architecture industry through programming like this. I hope you enjoy it. Please let me know. Send me an email with show and guest suggestions, convobydesign@outlook.com and join in the conversation on Instagram @ConvoXDesign, with an “X”. Thanks for listening to Convo By Design. Until next time—be well, I hope this show help you stay motivated, inspired and focused so you can rise above the chaos. -CXD
This episode of Convo By Design is scheduled for the week of July 8th, 2025. Intentionally so we can begin thinking about what’s coming. It’s hard to forget trauma, like what we saw in Pacific Palisades and Altadena earlier this year. But not impossible. Traditionally, “fire season” in California begins in August and ends around the end of October. Over the decades, there has been a creep into July, then June on the front end and then into November and December on the back end. Sadly, now, there is no longer a fire season, only an ongoing threat. Part of a recent California tour that started in the Bay Area and ended in Pasadena, I got an earful, and, because the mics are always on, so will you.In this special episode, you’re going to hear an extraordinary panel conversation in its entirety—one that explores the very real and immediate design challenges and opportunities facing architects, builders, designers, and manufacturers when creating residential projects in fire-prone areas. This conversation was recorded live and it’s one of the most practical, informative, and emotionally resonant discussions we’ve had about fire-resilient design. This was recorded live from Golden State Lumber in Concord, CA. It features amazing professionals from design, landscape design and architecture. We have industry insiders and those on the front lines, literally.
This episode features the full conversation in four parts and here are some important ideas to listen for:
Setting the Context—Urgency, Evolution, and Mindset Shifts
We open with a candid discussion about the evolving nature of wildfire—how modern firestorms are not the slow-moving ground fires of the past, but fast, intense, and unpredictable events that demand a complete rethinking of how homes are sited, designed, and built.
Listen for how the professionals on the panel are redefining “resilience”, not as a post-disaster reaction, but as a forward-thinking design responsibility.
There’s discussion about the emotional component—how clients are now asking for homes that not only reflect their aesthetic desires but also protect their families and investment.
You’ll hear the beginnings of a common theme: that collaboration across disciplines—architecture, landscape, materials, policy—is essential to progress.
Materials, Methods, and Design Strategy
This section dives into the specific building systems and material choices that can help defend a home against wildfire.
Pay close attention to the comparisons between wood vs. non-combustible materials, and the increasing use of metal roofs, cementitious siding, and Class A-rated assemblies.
There are valuable insights into decking, fencing, vents, and eaves—often overlooked but critical components in fire resistance.
The discussion touches on building codes and certifications, and how understanding these nuances can inform smarter material selection and design detailing.
Design Solutions in Action
This is where we get into real-world case studies. Panelists share examples of how they’ve adapted fire-resilient strategies in current projects and how clients are responding to new realities.
Listen for examples of reimagining exterior spaces—gravel moats, Mediterranean-inspired gardens, and drought-tolerant landscapes that are also fire-resistant.
There’s a growing theme of creative compromise—how to design beautiful homes that meet code, earn insurance, and still feel like home.
One of the strongest takeaways here is the growing influence of insurance companies as drivers of design decisions, often dictating what is and isn’t possible based on risk models.
Systems, Bureaucracy, and the Bigger Picture
The final section broadens the lens to policy, forest management, and societal responsibility.
You’ll hear passionate commentary on how municipal red tape and lack of funding are holding back fuel reduction and prevention efforts on public lands.
There’s a sharp critique of the conflicting policies surrounding water conservation versus the need to irrigate plants to keep them from becoming fire hazards.
Perhaps most striking is the discussion about emotional decision-making in real estate—how people choose to build in beautiful, risky places and the evolving responsibility of design professionals to help guide those decisions.
The panel ends with a moment of humor and honesty, reflecting on the risks of living in various climate zones, whether it’s fire, flood, tornado, or drought—and the universality of risk in a changing climate.
What you’re about to hear is the full conversation—raw, honest, and highly informative. It captures the crossroads where climate, design, policy, and personal responsibility meet. Whether you’re a designer, builder, municipal official, or homeowner, this discussion offers real, actionable insights into how we build safer, smarter, and more beautiful homes for a rapidly changing world.
That was the full conversation on designing and building for fire resilience—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Mary Ann, Amy, Caroline, Jay, Ian, Robby, John and Dustin. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, The AZEK Company and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.
Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.
Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design.
This is a complex issue and one that requires both deeper thought and immediate action.I want to thank every one of our expert guests for their insights, time, and passion.
Today, we learned:
How climate change and wildfire risk are reshaping architecture and landscape design;
What role new materials and building products play in safeguarding homes;
How to design beautiful, fire-conscious landscapes that meet strict new codes;
The ways insurance, regulations, and policy gaps are changing the game;
And why client education and holistic collaboration across disciplines is more important than ever.
Huge thanks, as always, to you for joining the conversation and to our sponsors for supporting these meaningful stories.
If you found this episode valuable, share it with a colleague and subscribe to make sure you don’t miss what’s next. We’ll continue bringing you the people, ideas, and innovations pushing the design world forward.
Until next time, stay curious, resilient, focused and rise above the chaos. – CXD
Today, we’re taking you into the heart of the home—and into the heart of a crisis. This is part three of our special series on kitchen design in the context of post-wildfire rebuilding. But this isn’t just about appliances and finishes. It’s about resilience, emotional healing, and how design professionals are redefining what a kitchen truly means in the aftermath of disaster.
In this episode, you’ll hear from an extraordinary panel of designers and industry pros tackling some of the toughest questions we face when rebuilding from scratch—often under pressure, always with purpose.
We talk about the emotional weight clients carry into the design process and how trauma-informed planning can help ease that burden. You’ll hear how priorities shift when clients aren’t just dreaming up a dream kitchen—they’re reconstructing their lives. Function trumps flash, accessibility takes center stage, and the kitchen becomes more than a cooking space—it’s a symbol of comfort, safety, and a return to normalcy.
We’re also exploring how wildfires and insurance timelines are reshaping the design-build process itself. From tight ALE (Additional Living Expense) windows to panic buying and long lead times, designers are balancing empathy with efficiency, and creativity with constraint.
You’ll hear how technology—from induction cooktops to full home automation—is influencing new builds, and why education and trust are key when introducing these tools. We’ll talk about sustainable materials, fire-resistant solutions, and why regional design—from Altadena to the Palisades—is more influential than ever.
Finally, we examine the critical importance of early collaboration. When architects, designers, and contractors don’t align from day one, it’s the homeowner who pays the price—in money, time, and emotional energy.
This is a conversation for designers, builders, architects, and homeowners navigating recovery—or for anyone passionate about the evolving role of residential design in a time of crisis. It’s thoughtful. It’s raw. And it’s exactly the kind of dialogue that defines Convo By Design. The following program was recorded live form Pacific Sales Kitchen and Home in Pasadena, California. This group of amazing creatives had fantastic insights. The group included:
Emma DeRoche of DeRoche Interior Design specializes in interior architecture with a deep emphasis on personalization. Her approach is highly client-centric—rooted in understanding who clients are, were, and aspire to be—and translating that into meaningful, livable design. Rather than adhere to a signature style, Emma’s work ranges from sleek, minimalist kitchens with hidden appliances to richly traditional spaces with detailed millwork and warm finishes. She designs kitchens that are not just functional, but deeply expressive—often including secondary prep kitchens, outdoor cooking spaces, and thoughtful additions like bathroom fridges or bedroom coffee stations. Her work reflects a shift in how we live: more casually, more connected, and more personally.
Eva Hughes, founder of Black House Beige, leads a bi-coastal design firm based in Los Angeles with projects in both California and New York. Her work blends beauty and function, creating homes that evolve with families while reflecting their identity and lifestyle. Eva emphasizes regional lifestyle differences—such as LA’s car-centric, home-focused routines versus New York’s walkable, compact living—which directly influence design choices. Her approach involves keen observation and communication, especially when tailoring kitchens to client routines, from child-friendly layouts to chef-grade functionality. Eva is also a featured designer in this year’s Pasadena Showcase House, where she designed a powder bath—gaining insight as her own client and connecting deeply with the design community.
Gail Jamentz is the principal of Soul Interiors Design, a firm deeply rooted in wellness-focused, sustainable design. Based in Altadena—where she also resides—Gail brings a personal and empathetic approach to her work, having lost her own home in the recent fires. Her mission is to help clients rebuild with intention, turning tragedy into an opportunity to create healthier, more fire-resistant, and joy-filled homes. Gail emphasizes education and advocacy, guiding clients through the complex rebuilding process while honoring Altadena’s character and community. She’s also a vocal supporter of thoughtful planning over rushed prefab solutions, and a believer in design as a tool for hope, healing, and community regeneration.
Neela Woodard is the founder of Neela Woodard Design, based in Burbank, California. With East Coast roots, Neela blends a personalized, human-centered approach with practical functionality—designing spaces that reflect not just her clients’ tastes, but who they are and how they live. Her work emphasizes the kitchen as the heart of the home, especially in contrasting communities like Altadena and the Palisades, where needs and styles vary widely. Neela brings a deep understanding of how lifestyle and regional context shape kitchen use, from indoor-outdoor living to evolving tech and storage solutions. She’s also navigating current supply chain and tariff challenges with creative problem-solving and a forward-thinking mindset—balancing urgency with long-term vision.
Tanya Paz, founder of TAP Studio in Pasadena, integrates architecture, interiors, and wellness in her work across residential and institutional projects. The recent fires deeply impacted the Los Angeles area, reshaping designers’ roles to include client advocacy, emotional support, and practical assistance in temporary housing and rebuilding. The loss extends beyond structures to personal histories embedded in homes, prompting new conversations about functionality and client needs. Rebuilding spans diverse housing types and budgets, demanding inclusive design solutions. Inspired by historical mass-produced kitchens like the Frankfurt Kitchen, TAP Studio explores customizable prefab “kits of parts” to deliver quality kitchens within fixed budgets. Prefabrication offers speed and cost control, especially for ADUs and cabinetry, but must balance standardization with customization. Overall, the fires have expanded designers’ responsibilities, highlighting their role in supporting clients through trauma and rebuilding resilient, meaningful homes.
Verzine Hovasapyan is the Premium Manager at Pacific Sales, where she’s spent the past 25 years building deep relationships in the appliance industry. Based in Southern California, she oversees luxury sales, vendor training, and trade partnerships, with a strong focus on supporting the design community and staying ahead of appliance trends. Verlaine brings a relational, client-centered approach to her work—emphasizing continuity, care, and partnership, particularly in communities like Altadena, where many are rebuilding after fire loss. She champions the role of designers in grounding clients’ aspirations in reality, offering Pacific Sales showrooms and vendor spaces as hands-on resources. With ties to Best Buy, her team also offers financing programs, community incentives, and a designer rewards system—supporting both professionals and homeowners through every phase of the build or remodel journey.
Some of the topics covered in the following conversation include:
The Kitchen as the Emotional and Functional Heart of the Home
Kitchens hold deep emotional significance—sites of daily rituals, memories, and togetherness.
After a wildfire, the kitchen becomes a symbolic space for recovery and hope.
Design decisions are highly personal and emotionally charged.
Clients often want to recreate or reimagine their old kitchens with updated functionality.
Regional Differences in Design Expectations and Constraints
Distinct design preferences and material palettes between regions like Altadena and the Pacific Palisades.
Community aesthetic and architectural history influence rebuilding styles.
Regulatory hurdles vary by area, with different zoning, setback rules, and historical preservation requirements shaping outcomes.
Evolving Client Priorities Post-Wildfire
Clients are more focused on resilience, function, and safety than aesthetic trends.
Many are embracing sustainability, energy efficiency, and adaptability.
There is increased openness to modern design and materials, including induction cooking and engineered surfaces.
Emotional trauma affects client engagement—many lean on designers to make decisions.
Role of the Designer in Trauma-Informed, Post-Disaster Projects
Designers become part therapist, part advocate, and part project manager.
Clear, compassionate communication is key.
Emotional intelligence is just as important as technical design knowledge.
Clients often need guidance to make rational decisions under emotional duress.
Integration of Technology and Customization in Kitchen Design
Appliance integration is increasingly customized to lifestyle, with layouts tailored to how families live and cook.
Tech choices (e.g., induction, smart appliances) must be balanced with usability and client familiarity.
Over-customization can be a risk when designing from trauma—designers guide clients toward practical solutions.
Accessibility, Aging-in-Place, and Multigenerational Living
Kitchens are being designed with long-term use in mind—features accommodate aging or differently abled residents.
Appliance height, clearance, lighting, and ergonomic storage are now standard considerations.
Design reflects changing family dynamics, including more multigenerational households post-disaster.
Supply Chain Disruptions and Construction Delays
Long lead times for appliances, cabinetry, doors, and windows require early ordering—often a year or more in advance.
Delays lead to warehousing challenges, lost warranties, and misaligned installation schedules.
Designers, builders, and clients must constantly adapt timelines to product availability.
Financial Pressures: Tariffs, Budgets, and Insurance Deadlines
Rising material and appliance costs due to tariffs force compromises in design.
Insurance coverage for temporary housing (ALE) puts pressure on timelines and decision-making.
Budget-conscious clients often opt for fewer or more affordable design elements.
Designers must advocate for quality while respecting financial realities.
Collaboration Between Designers, Architects, and Contractors
Misalignment between architecture and interior functionality often leads to design inefficiencies.
Early collaboration is essential—especially in kitchen planning—to ensure layouts work for real-life usage.
Clear role definition and respect for each discipline improve outcomes and reduce errors.
Educating Clients and the Public About New Technologies
Induction cooking is gaining traction for its efficiency and safety, but requires client education.
Misinformation and lack of awareness among electricians, builders, and homeowners can slow adoption.
Designers play a key role in bridging the knowledge gap and driving sustainable choices.
That was the full conversation on designing for fire restoration and the ultimate functional kitchen.—an important and timely topic that continues to evolve as our climate, policies, and expectations shift. Thank you to this amazing group; Gail, Neela, Eva, Emma, Tanya and Verzine. I want to thank my partner sponsors who help make this show possible: Pacific Sales Kitchen and Home, a Best Buy Company, TimberTech, and Design Hardware. Thank you for listening, subscribing, and sharing the show with your colleagues. Your support means everything, and it helps grow this conversation across the design community.
Make sure you subscribe to Convo By Design so you never miss an episode. We have more incredible guests, ideas, and conversations coming your way.
Please keep those emails coming. You can reach me directly at convoByDesign@outlook.com, and be part of the conversation on Instagram, @ConvoXDesign—that’s Convo X Design with an “X”..
This is a complex issue and one that requires both deeper thought and immediate action.I want to thank every one of our expert guests for their insights, time, and passion. We are surrounded by complex issues, are we not? That’s why I have been encouraging you to manage these complicated times. Because it’s real. It’s exhausting. But, from transition, comes opportunity. It is just a matter of thinking about it differently and finding the shiny, glimmering opportunities amongst dark and ominous clouds. So, stay focused and rise above the chaos. – CXD
