I’m Josh Cooperman, this is Convo By Design and today, we are taking a little trip. Actually, it’s a really long trip. About as far away as you can get really. We’re going to Australia. Yep. Down Under.
Katarina is a really interesting creative. One who says, on her website that during 2023, when this was recorded, she will take on no more than 6 projects. She has a simple and singular focus on luxury and what that entails in her design work. She defines luxury as a “richness” as it applies to the experience of living.You are going to hear us talk about luxury quite a bit and what it means to her, how its applied in her projects and what her clients in the Americas, Asia and Australia are asking of her.
It’s an interesting idea, what does luxury mean by geographical standards? How does the definition of luxury change. Why is it so important?
A few announcements before we get into it. Are you enjoying the new content we rolled out so far this year? #WestEdgeWednesdays the Convo By Design #IconRegistry #DrinkingAboutDesign and #TheDesignMessengers. I hope you are. The editorial team wanted to provide a more diverse conversation, to celebrate some of the icons who have appeared on the show, to lean in on the changing nature of the design and architecture industry and collective communities, not the business per se, but the rapidly changing nature of things and how that affects the industry overall. I hope these new brand extensions are providing some inspiration. Make sure that you are subscribing to the show so you receive every new episode automatically when they are published.
Thank you Katarina for taking the time to speak with me. I love doing this and this is why it is so rewarding for me to share these stories with you.Thank you to my partners and sponsors, ThermaSol and Design Hardware for your continued and unwavering support of the show and for the design community.
For more stories like these from the design community, please make sure you are subscribing to the podcast, so you receive new episodes automatically when they are published. That way, you never miss an episode. Convo By Design is available everywhere you find your favorite podcasts. Thanks for listening, until next week, be well and take today first. -CXD
It’s not fair, really. If you think about it…It’s one thing to be immensely talented at one creative endeavor, but nowadays, everyone’s an overachiever. This is another installment of Drinking About Design, a journey into the less explored aspects of design, art and architecture. This installment is a fun one, for a litany of reasons, and not just because we’re drinking, but that doesn’t hurt.
Just to reset the table for you. In the summer of 2020, the pandemic was in full effect. We were all locked in and trying to figure out what was going to happen next. You remember, you were doing the exact same thing. So, besides the day drinking and looking up old friends on Facebook, I was trying to learn new ways to be socially engaged. One of things I did during that time was binge watch Drunk History, Dinner for Five and Anthony Bourdain’s Parts Unknown and No Reservations. Ground breaking shows that I never could find the time to watch before.
I became enamored with the skill by which Anthony Bourdain found a complete language revolving around found and association to society, how Jon Favreau could take 4 celebrities and craft a vibrant tableau out of each of the stories shared around a table. How Derek Waters told stories through the honest interpretations of historical events through the drunken lens of comics woven together as a tapestry featuring some of the funniest people working in Hollywood.
Then all of a sudden, it was over. Things opened up all at once and we all got busy. Really busy. I’ve been missing some of those evenings at the virtual bar, My virtual bar is called, Big D Energy. Big Design Energy for my Hip Hop loving friends. I wouldn’t want you to get the wrong idea.
Now, this installment is a fun one and features, Michael Imber, Ankie Barnes, Steve Rugo, Tom Kligerman and Douglas C. Wright. 5 architects, friends with a passion for whisky and a love for painting in watercolor.Some are a bit better at it, I’m not going to say who…but they will. These five creatives are extremely accomplished in their chosen profession, they are extraordinarily talented artists, they are well traveled, and we talk about this and so much more.
Ice: Traditional old fashioned cocktails are served over ice.
Bourbon: Of course, you’ll need bourbon! You can use rye whiskey instead, if you like.
Garnishes: Garnish your old fashioned with an orange slice and a maraschino cherry.
Welcome to the Big D Energy, a virtual pub at the sketchy outskirts of the internet. We’re talking about art, architecture, travel, and having fun with a few pops among friends. Cozy up to the bar, grab a drink and enjoy this conversation with the Whiskey Watercolor Club.
Thanks for listening to this installment of Drinking About Design featuring the Whiskey Watercolor Club. Thank you, Tom, Ankie, Michael, Douglas and Steve for sharing your stories and incredible talents. Thank you for doing this. For notes, drink recipe’s and further links to the stories and work you heard about here, check the show notes. Thanks for listening. Cheers.
I’m Josh Cooperman and this is another installment of Convo By Design presents WestEdge Wednesday, a look back at all of the incredible programming from the 2023 edition of the WestEdge Design Fair held at the Barker Hangar in Santa Monica. These conversations were held on the stage designed by Marie Designs and presented by BR Home. This is part five in our series, entitled Rise of the Machines: How AI will Revolutionize the Design Industry. This conversation is moderated by yours truly and features Rachel Joy Victor, a designer, strategist, and worldbuilder, working with emergent technologies and mediums (XR, AI, web3) to create computational narrative, brand, and product experiences where systems & humans meet and Joshua Dawson, film director known for incorporating the built environment as an essential character in his films. In his body of work, termed “Speculative Climate Futures,” he seamlessly melds CGI and live-action to explore water politics, resource extraction, and the impact of climate change on low-income communities of color. Dawson, a Master’s graduate in Advanced Architectural Studies from the University of Southern California. Joshua’s short films have premiered at festivals worldwide and have been showcased on platforms like Canal 180, the National Museum of Australia, and Vice Motherboard. Notably, his work has won the Jury Prize for Best Science Fiction Film at the Oscar-qualifying Cinequest Film Festival and a Core77 Design Award. Recently, Joshua was honored with a comprehensive profile in The New York Times and interviewed by the weather channel. Beyond his directorial role, Dawson extends his expertise as a World Builder and Conceptual Design consultant to Hollywood productions. Thank you to Convo By Design partners and sponsors ThermaSol, Moya Living and Design Hardware for making the podcast possible and thank you for listening and watching these episodes of the show. For links to all our partners, guests on this episode, WestEdge Design Fair, Marbe and BR Home.
For those not familiar … The Banana Republic lifestyle brand portfolio is known for delivering timeless ready-to-wear styles, and BR Home signals the brand’s transformation into a leading destination for the modern explorer. Expanding across living room, bedroom and dining room furniture as well as lighting, bedding, and home décor, BR Home showcases materials and craftsmanship from around the world, showcasing signature design details, warm, textural layers, natural materials and traditional production techniques.
Please check the podcast show notes for links and you can find that at Convo By Design dot com and click the podcast tab. Thanks for watching and listening. Be well and take today first. – CXD
I’m josh Cooperman and this is Convo By Design with a conversation with designer Laura Thornton about streamlining the design experience. And, this one hits very close to home. As I have mentioned on many occasions, I am working on the Tulsa Remote Design House. This is a real project, working with real designers who do not come to Tulsa. Their work is virtual and remote while the project is real. The experience of design is everything. Right?
What goes into providing a wonderful experience for those who provide design and architecture services? What is more important a wonderful experience or the finest products and materials? Sometimes, there are choices that need to be made in which one must choose one over the other. There is a quote on Laura’s website, “I have two things I live by: Buy things you love, they will never tire + Classics never go out of style.” But if you scroll the ‘gram, all you hear about are trends and what’s hot versus what’s not. We’re not going to be talking about that so, tune out the noise and enjoy this conversation with designer Laura Thornton.
Thank you Laura for taking the time to speak with me. This is why I love doing this and why it is so rewarding for me to share these stories with you.Thank you to my partners and sponsors, ThermaSol, Design Hardware for your continued and unwavering support of the show and for the design community.
For more stories like these from the design community, please make sure you are subscribing to the podcast, so you receive new episodes automatically when they are published. That way, you never miss an episode. Convo By Design is available everywhere you find your favorite podcasts. Thanks for listening, until next week, be well and take today first. -CXD
I’m Josh Cooperman and this is Convo By Design with a very special episode. Part of a new series of the show and something that I have been considering for quite some time but I specifically wanted to complete year 10 of the show before I rolled this out.
Do you know that in the 11+ years of Convo By Design, I have published over 450 episodes, spoken with over 600 creatives, produced over 5 dozen panel conversations for design events across the country. From all of these amazing conversations with the worlds greatest creative talent, I wanted. to start enshrining some of these individuals into the Convo By Design Icon Registry, a hall of fame if you will.
I don’t do contests and I most certainly don’t do lists. Lists are gimmicks designed to capture clicks. They are, click bait pure and simple. You cannot tell me that a list of 50, 75 or 100 designers and architects are the absolute best at what they do without providing context. Lists are created in the hopes that those who are being listed will promote the accolades and that attention will be driven back to the author of the list. And contests where creatives have to reach out to their base to get them to vote for them is just wrong in my opinion. Because, if someone is amazing at what they do… Celebrate that, no strings attached. And that is what we are going to do here.
Now, the criteria… Each inductee has been a guest on Convo By Design. They have a body of work that is exceptional in their various disciplines and there is no justification required for their world class status. They give back to the industry, they are innovators, givers and make our industry better than they found it. This project is called the Convo By Design Icon Registry, because that is what this is, tantamount to a hall of fame, but more. What is an ICON? Described as an icon; A person or thing regarded as a representative symbol or as worthy of veneration. A registry is a well curated list. You can consider this a venerable who’s who in our industry with gifts to offer and a willingness to share. Pablo Picasso is credited with saying, “the meaning of life is to find your gift and the purpose of life is to give it away”. Now, I am not suggesting that those enshrined in the Icon Registry have all just been giving away their gifts. These are professionals of the highest order and part of being a professional is knowing your worth and understanding your value. Each of these individuals have appeared on Convo By Design, shared what they know for the betterment of others, and I am deeply appreciative for that. This is the most authentic way that I can express my gratitude for that. As deeply appreciative as I am for their sharing, I am equally grateful for your taking the time to share a few moments, an hour out of your busy schedule each week to listen to the show. Again, the most authentic way that I can express that gratitude is to give you an opportunity to hear them again. Every month, the last Thursday of the month, unless it’s a holiday week, in which case I will publish a week sooner, I will share a new inductee with you.
Bunny Williams:
This, the inaugural Convo By Design Icon Registry episode inductee is the incomparable, godmother of decor, Bunny Williams. The best way for me to share her journey with you is to allow her to tell her stories, in her own words. So, here is the conversation I had with Bunny during the heart of the pandemic, via Zoom in front of a live remote audience. This is the first inductee to the Convo By Design Icon Registry, Bunny Williams.
Thank you Bunny, for your skill, wit, willingness to share, your incredible talent and love of dogs. It was my honor speaking with you and congratulations. Thank you to my partners and sponsors ThermaSol and Design Hardware for making the show possible. Thank you for taking the time to listen to the show and the feedback I receive. Thanks you for your guest and topic suggestions. If not already, please subscribe to the podcast so you receive every episode automatically to your feed.
If you are so inclined, please consider following us on Instagram. Convo X Design with an “X” and we can further the conversation. Thank you for listening and until next week, be well, and take today first. -Convo By Design
I’m Josh Cooperman and this is another installment of Convo By Design presents WestEdge Wednesday, a look back at all of the incredible programming from the 2023 edition of the WestEdge Design Fair held at the Barker Hangar in Santa Monica. These conversations were held on the stage designed by Marbe Designs and presented by BR Home. This is part four, entitled Empowering Representation. The Asian American Pacific Islander Experience. As it’s title suggests, what is the nature of that experience in a time when a premium is placed on the experience of things and diversity is no longer spoken about in hushed voices hoping things will get better, but instead voiced full-throated with the understanding that life is better when it includes diverse voices, opinions, colors, races, genders and ideas. This conversation is presented by the Asian American Pacific Islander Design Alliance and features members; Edel Legaspi of Legaspi Courts, Julie Benniardi of ReWeave LA, designer Peti Lau and Will Ngyen of Collective Form. This conversation is moderated by Interiors Magazine’s, Erika Heet. Thank you to Convo By Design partners and sponsors ThermaSol, Moya Living and Design Hardware for making the podcast possible and thank you for listening and watching these episodes of the show. For links to all our partners, guests on this episode, WestEdge Design Fair, Marbe and BR Home.
For those not familiar … The Banana Republic lifestyle brand portfolio is known for delivering timeless ready-to-wear styles, and BR Home signals the brand’s transformation into a leading destination for the modern explorer. Expanding across living room, bedroom and dining room furniture as well as lighting, bedding, and home décor, BR Home showcases materials and craftsmanship from around the world, showcasing signature design details, warm, textural layers, natural materials and traditional production techniques.
Please check the podcast show notes for links and you can find that at Convo By Design dot com and click the podcast tab. Thanks for watching and listening, Here’s Erika Heet.
I’m Josh Cooperman and this is Convo By Design with a creative who I admire a great deal for a number of reasons not the least of which revolve around her work. Cathy Purple Cherry is an architect with superior vision and a philosophical approach to match.
Designer Resources
ThermaSol – Redefining the modern shower experience. Without steam, it’s just a bathroom.
The company vision revolves around romance, passion and yes, vision. This more than a philosophical approach that matches form and function. This approach is about feel, emotion and experience. That’s magic, when done right. Catchy and her firm do it right. And you are going to hear all about that, right after this.
Thank you Cathy for taking the time to talk. This is why I love doing this and why it is so rewarding for me to share these stories with you.Thank you to my partners and sponsors, ThermaSol, Design Hardware and Moya Living for your continued and unwavering support of the show and for the design community.
For more stories like these from the design community, please make sure you are subscribing to the podcast, so you receive new episodes automatically when they are published. That way, you never miss an episode. Convo By Design is available everywhere you find your favorite podcasts. Thanks for listening, until next week, be well and take today first. -CXD
I’m Josh Cooperman and this is another installment of Convo By Design presents WestEdge Wednesday, a look back at all of the incredible programming from the 2023 edition of the WestEdge Design Fair held at the Barker Hangar in Santa Monica. These conversations were held on the stage designed by Marbe Designs and presented by BR Home. This is the third installment, called Back to Work, From Home? A look at what it means to design meaningful work spaces that make employees actually want to come back to the office. It’s not easy shedding you comfy pants and slippers to match your work attire on top. So, what goes into designing, crafting and executing on a work space from which workers can thrive? These are just a few concepts addressed by this uber-talented group of creatives. This panel was presented by the IIDA and was moderated by the IIDA’s own, Cheryl Durst and features Scott Parker of Studio One Eleven, Bjorn Schrader of Abramson Architects, Ashley Richardson of EYRC Architects, Bill Bouchey of Gensler and Sarah Devine of Revel. Thank you to Convo By Design partners and sponsors ThermaSol, Moya Living and Design Hardware for making the podcast possible and thank you for listening and watching these episodes of the show. For links to all our partners, guests on this episode, WestEdge Design Fair, Marbe and BR Home.
For those not familiar … The Banana Republic lifestyle brand portfolio is known for delivering timeless ready-to-wear styles, and BR Home signals the brand’s transformation into a leading destination for the modern explorer. Expanding across living room, bedroom and dining room furniture as well as lighting, bedding, and home décor, BR Home showcases materials and craftsmanship from around the world, showcasing signature design details, warm, textural layers, natural materials and traditional production techniques.
Please check the podcast show notes for links and you can find that at Convo By Design dot com and click the podcast tab. Thanks for watching and listening, Here’s Cheryl Durst.
I’m Josh Cooperman, host and publisher of Convo By Design with something brand new for you. A Monday episode of the show, called The Design Messengers. I think you’re going to like this for a number of reason not the least of which is that this is going to make your design business stronger because together, we are going to start thinking differently about this industry and ways to do it better, faster, smarter.
Let me remind you, I’m a journalist, not a designer, and certainly not a consultant, I have interviewed some of the very best in the business and have shared techniques, strategies and ideas that allow you to execute better on your design business. Or, if you are a consumer, of which I hear from many who listen to the show, you know this helps you select the right creative for you, interview designers with a keen understanding of what you want which allows you better to select who is going to be your best partner.
I have said this a few times and that is one of the main drivers for launching this new brand extension of the podcast. Podcasts are fantastic for learning, entertainment and companionship. What do I have against consultants? Nothing at all. I think business advice is one of the most valuable things you can do to grow a strong and healthy business. Why would you take the advice of a marketer/ consultant who doesn’t really know the technical side of your industry? A former designer who couldn’t make it in the business but instead decides to host a podcast to tell other designers what they couldn’t do or starts a consulting business to share the in’s and out’s of a business that has dramatically changed since they were in the game? Does this sound mean? It’s not intended to be. It is intended to make you think about the information you consume and the purpose it is intended to serve. Let’s be clear, Convo By Design is about storytelling. I am a mirror on the industry with an opinion. I will continue to share my ideas with you, but I don’t:
Tell you what to do.
Tell you what to buy.
Tell you how to think.
Tell you who is not getting the job done.
Tell you how great I am, or all of the wonderful things I have done to make you believe me.
Tell you to believe what I share with you. If you do, you do and if you don’t, that’s cool too.
I will tell you about my experience and share it in context. That context is to position the next story. As a journalist, I’m not here to sell you anything. Not products, services, trips, club memberships, subscriptions. Nothing excepts stories. Stories about our incredible business researched and crafted to help strengthen our industry. Stories that I hope you find interesting and help you think differently about what it is you do. I present a thought and you have a reaction to it.
Why is this important?
I have told you about my time in radio broadcasting. When I first started, it was the early nineties, I was fresh out of college with bright eyes, a curious mind and wanted to succeed. Shortly after, the Telecommunications Act of 1996 was signed into law. This law deregulated cable service, made some technical changes with regard to censorship options parents could use on individual TV’s but the big thing for me that I did not understand at the time was lifting of the cap on the number of stations radio operators could own. I’ll go straight to the last page and share the ending. It killed local radio. the radio that was local, special and truly unique to your city. If you look at radio in any of the listenership ratings in major markets, medium markets or even most small markets, you will find the same 5 or 6 companies O/O the top stations in each market because they O/O almost all the stations. Radio was once a vibrant, diverse and varied group of individual operators who could be creative in their presentation of the music playlist, personalities in each daypart, the amount of time DJ’s could talk between songs. That is not the case today and if you would like to know why, you can draw a line to the Telcom Act of 1996. I think it stifled creativity in a meaningful way, limited the type of new music we were exposed to and irrevocably changed the future of music by making way for Napster, Apple Music, Spotify and YouTube amongst a host of others which is why we use media differently these days and why radio is what it is. How many of you listen to over-the-air radio? Depending on your generation, it probably drops precipitously.
Industries change based on business climate and appetite for what they offer. The design industry has lost a number of incredible titles over the past years and it’s not just here in the US. This is not just a design industry issue, every category of print is suffering and as both a journalist and lover of design, it saddens me. The pressures on the industry have been caused by a number of factors that includes the cost of paper, printing, paying good writers and the proliferation of digital options. And the outlook for print is not improving with the latest in AI, ease of digital content creation and the subscription squeeze.
The purpose of The Design Messenger series is to keep you abreast of new developments, the latest media and business ideas. Yes, I am a mirror on the industry but I also have a take and I plan on sharing this take with you measured against facts, opinion and results.
Would you really want a former stock broker telling you what your clients want and how you should specify your work? I wouldn’t. So, if you want to know how to better keep your books, find a great content hosted by an accountant. There are many truly amazing podcasts hosted by lawyers about contracts, hiring managers share best practices about hiring and recruiting. With only so many hours in the day, why not prioritize the “free” time you do have and make that information count. Please understand, there are also a number of wonderful shows hosted by actual working designers sharing their strategies with you and that is amazing. Those shows should be in your queue.
This is also a living, breathing idea that has changed in real time, because that is the new reality. Over the years, I have shared business ideas with you. Not the blocking and tackling of your day to day, but what is happening in the world of creative businesses and what others are doing, perhaps in other industries that you might be able to use to execute better on your day to day. Monday’s on The Design Messenger episodes of Convo By Design, you will find actionable ways to start your week, perhaps thinking a bit differently about this vibrant and diverse industry of ours. Perhaps we will be talking about AI, stock market financials of some of the biggest companies in the design space. Why, because you can learn a great deal about what the clients are spending on by the performance of these companies. The Design Messenger episodes will also be sharing trending ideas in the business that allow you to know whats coming well before they become the trends that the trade pubs tell you are the next “must haves”.
What’s the point? Have you ever heard of Evolutionary Adaptation? Evolutionary adaptation is what organisms do by way of adapting tothe changing circumstances of their environment to improve their chances of survival. In the wild, the attached article demonstrates how birds eyes are getting smaller to account for light pollution. Have you noticed that most schools have perimeter fences where there were none 5, 10 years ago. We all know why that is happening. But we rarely think about it. This is not about a color for this year, but an adaptive change that designers, architects, landscape architects can use to do more, better business. On the show, we have been talking about the multi-kitchen household. Conventional design thought had one kitchen in the home and some form of exposed fire for cooking outdoors. Look at what the industry has done with the outdoor kitchen, working kitchens, butlers Pantry and scullery. Many a landscape architect are now experts in the outdoor culinary pavilion.That should be the domain of the interior designer. That is a business extension given away because it happens to reside on the other side of the threshold. If you could add an $80,000+ room to every project you design, would you? You can listen back some episodes ago where I share the story of the record companies vs. radio. And radio vs. Apple. Same exact thing but it happened in the 1990’s. As Mark Twain said, “History may not repeat itself, but it rhymes.” We will certainly be exploring more of these ideas.
Think differently about what you say.
In November of 2023, I produced the programming lounge at the WestEdge Design Fair as I have for many of the 8 editions of the show.In preparation for casting and while ideating new and different programming concepts, I did a great deal of research and if you are a designer, architect, showroom owner, manufacturer or anyone else that i would consider for the programming stage, its an interview for which many don’t even know they are being interviewed. And, I am not alone in this. As a journalist, every contributor, editor, publisher should be looking at the social media of those with whom we might want to work. I have been watching the social media feeds of many creatives and I think it warrants mentioning that your social media feed might be costing you opportunities.
It doesn’t matter what you think about wars around the world, when you take a side, you are offending those who believe the other side of the conflict. This not only affects the usual third-rails like politics and religion but everything… Thefalse consensus effect is the idea that individuals are predisposed to the idea that their own beliefs and ideas are correct. It’s a cognitive bias.It’s the idea that others believe what they believe.
You might very well be costing yourself, your firm, your brand by posting the non-endemic commentary. By endemic, I refer to your company goals, ideals and values. You will rarely see in the “about” section of any website what a firm or individuals “values” or “morals” happen to be. Many I have spoken with say that they limit what they share in their “about” to be vague. As not to offend or limit who might be interested in what they do, potential clients,, editors, etc. Yet, their social profiles scream of things many would never discuss were they on a programming stage in front of a live and engaged audience.
I will tell you that as a programmer, I will not cast someone who has the tendency to veer off course and potentially derail a focused conversation. The biggest problem here is that the individuals who do this have no idea that there were consequences for their opinions. If you have a business profile, use that to promote your business philosophy. Save your personal views for your personal or your burner profile.
There is a showroom owner I follow on social media. I don’t follow this individual because I like their commentary. I do like much of what they produce, and no, I will not be sharing the name of this individual here. I use them as an adverse example. I “what not to do” sample, if you will. When speaking in person with creatives to demonstrate this idea and this particular showroom owner is the perfect example of what NOT to do. Why? First, they live for lists. We have spoken about “lists” before and why I dislike them as much as I do. They use big name designers in these lists in the hopes of getting said designers to repost. It’s marketing, yes. But it’s pedestrian and purely click-bait. This individual also takes shots at other showrooms. This is a terrible idea for a litany of reasons not the least of which is that it just makes you a jerk in the eyes of those specifiers who use that brands product in their work. If you were to stand in front of a group and simply trash brands because you don’t like them, the odds are not in your favor that you would exit that environment with a positive outcome. And while vague, that can mean a number of things like diminished reputation, loss of sales and or influence within the design community. Free speech you say. We all know that free speech has consequences. You can say it. But, you then have to live with the consequences. Life is hard enough as it is. Don’t go out of your way to make it more difficult. I read an article called, Why the Past 10 Years of American Life Have Been Uniquely Stupid, by Jonathan Haidt from the May 2022Issue of The Atlantic. Haight makes reference to the tower of Babel. It’s a great read and makes some interesting points about how our ideas, language and deployment of our ideas has become an incomprehensible mess.
Thinking differently about your words and context is vital to not just your success, but the success of our industry. I have mentioned my days in radio before and that is the perfect industry to use as one that had it all. For decades, radio enjoyed a monopolistic rarity, still does for those companies that own radio frequencies on the AF and FM bands. Same for TV.But, they took this for granted, lacked vision and imagination. Now, they do not enjoy that same exclusivity because you can watch, listen and publish anytime, anywhere on so many different platforms, they cannot all be mentioned here. Same story for the record labels and General Motors which could have had the absolute exclusive on electric vehicles for decades which might have meant on Tesla, no Rivian, no Fisker, no Prius. Do you think if they knew then what they know now, they might have done things differently?
This is The Design Messengers, an audio essay crafted to get your week of to a great start by sharing ideas to launch you into being the best you can be in all your endeavors but specifically, as a creative in the design and architecture space. Thank you for listening. If you are not already a subscriber, please consider subscribing to the show so you receive every episode of The Design Messengers and Convo By Design automatically when they are published. If you are listening to us for the first time, you can find Convo By Design everywhere you find your favorite podcasts. If you are so inclined, please also consider following on IG @ConvoXDesign with an “X”. Be well and take today first. -CXD
In October, I headed out for Round Rock, Texas to help celebrate ThermaSol’s 65th anniversary. A few thoughts before I share the details of this happening. If you have listened to the show for any amount of time over the past four years, you have heard me telling you about ThermaSol, they are the presenting partner of the podcast and I have had the good fortune to both tour the factory and spend some time with Mitch Altman, 3rd generation president and CEO of ThermaSol. On this most recent trip, I also had the opportunity to sit with Murray Altman, 2nd generation president and CEO, and Mitch’s father.
I am a fan of ThermaSol for a number of reasons, not the least of which is that we have been working together for quite some time. I have seen how Mitch runs his company, how he treats his employees, his customers and the design talent who specify ThermaSol for their projects. I am also a fan of ThermaSol for the manner in which they make their products. With care, with skill and with both the best engineering practices as well as a policy of line testing every unit before it leaves the factory. No other company in the space that I know of provides the same level of pride in manufacturing and then stands by the product for life. It just doesn’t seem to exist elsewhere. But it does at ThermaSol, and you are about to hear why.
The story behind the design is what designers are looking for on behalf of their clients now and that is a great thing. Product quality should be rewarded, business should be awarded to companies who look out for their clients and customers. Offering the best in the industry should warrant designer and client loyalty, I believe this, full stop. If you haven’t yet looked into ThermaSol, this episode is for you. And if you are one of the premier designers who specify ThermaSol, I hope you enjoy this episode as well because it will give you a deeper and more nuanced narrative to share.
In this episode of the podcast, you are going to first hear my conversation with Mitch Altman, then youwill hear from Murray Altman. Following that, you are going to hear from two extraordinary creatives who were the recipients of ThermaSol’s design awards for their work in bathroom and steam shower design. Nadja Pentic of Knock Knock Design and Allison Cottet of House of Cottet created some amazing designs and I am really happy to share them with you. So let’s get to it, right after this.
So, there you go. The story comes full circle when you hear what the goal was at the company’sfounding 65 years ago and what it has become since. Innovators, creators and purveyors of the finest steam generators on the market today. Crafted with purpose and precision. Each tested on the line before it leaves the factory and comes with a lifetime warranty. Hopefully you understand why I am such a fan. Thank you Mitch, Murray, Allison and Nadja for sharing your story and exquisite work. Thank you to my partners and sponsors, ThermaSol, Design Hardware and Moya Living for your continued and unwavering support of the show and for the design community.
For more stories like these from the design community, please make sure you are subscribing to the podcast, so you receive new episodes automatically when they are published. That way, you never miss an episode. Convo By Design is available everywhere you find your favorite podcasts. Thanks for listening, until next week, be well and take today first. -CXD