I’m Josh Cooperman and this is Convo by Design featuring a one on one conversation with a modern design clarion. A design creative with exceptional vision and true perspective on who he is as a creative and what he wants his eponymous firm to be. This is Benjamin Johnston recorded live fat the WestEdge Design Fair’s first Texas edit in September 2022.
Architect and designer, Benjamin Johnston is the face of his namesake firm but he is not a one-man show. He is partner & Creative Director and seems extremely comfortable with the roles he has chosen for himself. That of creative to work the business but not necessarily CEO, president or other lofty titles because he has made the decision not to let the business work him. The true gift I receive from moderating these chats is a unique perspective that sometimes, really surprise me. This was one of those conversations and I am really pleased to present it to you for your enjoyment and edification.
Designer Resources
ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman
Design Hardware – A stunning and vast collection of jewelry for the home!
Before we get to Benjamin, I received a special delivery recently and that warrants another BOOKLOOK. I don’t review every book I receive, but the specials ones do get special treatment. This is one such occurrence.
During the early days of the pandemic, I started a new series called Designing for Disaster™. During the series, I met Thomas Kligerman. He shared his story during the lockdown and it was a very cool episode of the show. Check the show notes, if I remember…there will be a link to that episode. So when Thomas wrote a book, I was certainly going to tell you about it.The book, Shingle and Stone Thomas Kligerman Houses is extraordinary for a number of reasons. This is a reflection on his years of work it’s also a lovingly tender notice to the architecture and design community that the band is breaking up in pursuit of solo careers. Thomas lays out his point of view and the manner in which he, Joel and John have their own interests both personally and professionally to pursue. For Kilgerman, it’s the announcement of his first solo enterprise, Kligerman Architecture + Design. This 275+ page announcementcomes complete with a well-defined narrative. Every Louvre, shingle, elevation is uniquely Thomas Kligerman and as he even points out, it’s not that he did everything by himself, it is a team joined together by a vision. That vision is uniquely Kligerman’s. Thomas is not only an architect but an artist who uses what architects use, elevation, space, material… But, his vision for taking shingle and bending it to angles and joints that create something new is mesmerizing as one turns from page to page. This book is one for the library because it represents timeless work with singular vision and artistry.
Since we are talking about a design and architecture book, I will tell you that the book is solid in construction and beautiful to look at when closed which means it is also a perfect specimen for accessorizing. When you open this book, the experience of turning pages is as much a journey as it is an exercise in surprise and delight. BOOKLOOK has turned into a a really cool segment for me and it has also received some very positive feedback. I would tell you that I only review design books that I can touch, hold and feel because I believe that is how books are meant to be enjoyed. I don’t review pdf’s because I want you to know what the experience was like for me so you can factor that not the calculus when deciding if or if not to get a copy for yourself. I spend aver an hour paging through, flipping, turning and reading Thomas’ thoughts.
As much as it is a “mirror” as Kligerman describes it, he envisages things to come. With that, I am also anxiously awaiting the next book that will showcase the work he does from here on out. Between now and then, this book is a keeper. Godspeed Thomas.
Thank you Benjamin. Amazing. Thank you WestEdge Design Fair for allowing me once again to take over the stage and present panels and conversations like these. I view it as a gift. A chance to challenge both myself and the design community with ideas and programming that is different, inspiring and thought-provoking. Thank you to CXD partners and sponsors, ThermaSol, York Wallcoverings, Franz Viegener, Moya Living and Article Furniture for your continued support. I would ask that if you enjoy the show, you support these companies by giving them a chance to earn your design business. Thank you for listening, downloading and subscribing to the show. Thank you for your emails and guest submissions. I love them, keep em coming. You are the reason I produce CXD. Designers, architects, set decorators, showroom managers, publicists, artists, makers…You make this world a better place. Remember why you do what you do. Be well. Until next week, take today first. -CXD
I’m Josh Cooperman and this is Convo By Design. I’m starting to get a bit more reflective than I have been in the past. At the end of 2022, I will have been hosting and producing Convo By Design for 10 years. No, really. And this is a very special episode. #400
Designer Resources
ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman
Article, great style is easy. It’s the best way to buy beautiful modern furniture
These 10 years have really flown by. In part because this is my second career. My first was in broadcasting, for those who have been listening to the show for a while, I will spare you from having to hear the story again. Suffice it to say, a lot has happened in design and architecture since 2013. I think the industry looks and feels very different now than it did then.
Obviously, the last 3 years have been transformative, but even before the pandemic, the business was changing. In this episode, I want to share some of the incredibly talented people who have been on the show. I want to reshape some of their thoughts and ideas, share some of the places we’ve been over the past 10 years and take a look at the next 10. What will that look like for our business? So this is going to be a longer than usual episode because a lot has happened over the past 10 years and while I can’t cover it all here, I would like to share these ideas and excerpts from a few select interviews along the way. In no particular order and I don’t wish to leave anyone out, following are some of the things that really stuck with me along the way.
Before we get to some of the design talent, some thoughts on the future of the design business.
Remote Design – The pandemic sealed it. Remote design is a permanent part of the industry. That is not going to change. Designers are not realtors. Realtors work a “farm” or a specific territory. Designers and architects need not do that and because of that, should be looking beyond the traditional borders and boundaries to develop a new clientele. As we have been discussing and exploring through the Remote Design House – Tulsa, the future of remote and virtual design is rife with opportunity and peril alike.
Stellar Customer Service or Suffer the Consequences
New Product Discovery – Specification and re-specification has fundamentally changed.
Its so much fun to find new products. For me, that is the feel I get when I speak to new creatives. That is, those I have not yet spoken with. This first clip was from my conversation withJulian Lennon, who has entered a new chapter in his life with a new album and a new collection of photographs that are offered at RH through General Public, Portia de Rossi’s company that represents emerging artists. I really loved my chat with Lennon, here is what that sounded like.
I wanted to share another Lennon connection with you. This time, with art furniture designer, Dakota Jackson. Jackson has an incredible backstory starting with his family, who were magicians and this is Dakota telling the story of a desk he was commissioned to build for John Lennon by Yoko Ono.
Back to some lessons learned along the way…
You Must Market Your Brand – Take this to mean whatever you want, I have learned over time that since people hear what they want to hear, sometimes it is difficult to come to a universal conclusion. But I will be clear, if you want new or better clients, you must advertise or market your brand in better ways. Otherwise, and you are right in that ‘word of mouth’ can work, but if you are being shared client to potential client, you are still dealing with many of the same clients you wish to upgrade. Gone are the days when designers should be utilized for their knowledge base and trade discount. Designers are both creatives and futurists who solve the issues that most directly and deeply affect their clients. This is important. This is essential. This is valuable and requires proper compensation. There are virtual design services online that can provide designed spaces for $40 and there are “decorators” on Fiverr starting at $5. If this doesn’t concern you, it should. I’ll tell you a story, back in my broadcast days, I watched the radio and record industries lose control over the power to move music. First it was Napster, then social media, then Apple. Now, you can buy music online. When was the last time you bought an entire album? Unless you are into Vinyl, it has probably been well over a decade. The design business is no different. If a virtual design company can change the thought process as it relates to design from crafting curated and purposeful spaces to a simple space plan with furnishings that fit and in the right color palate, where does it end? It ends in devaluing the designer and I do this because I love what you do. Marketing you and your brand is crucial to the long term health of your design business and that of the industry.
Some designers who have paved their own way. Created a world around the design they create. One of those designers is the incomparable, Bunny Williams. Williams was always very clear in her focus and what her work and that of her firm means. She has always been crystal clear in her views on learning from others, I’ll let Bunny explain it.
From Bunny to another icon, Martyn Lawrence Bullard. I caught up with Bullard at the Lacienega Design Quarter Legends event in 2019. Martyn and his team were designing their showroom window to honor Tony Duquette. This provided him with an opportunity to get back to his theatrical roots and craft, in spectacular fashion. Fearless and fabulous. Listen.
Trade Groups, Media, Trade Shows, Manufacturers and Showrooms… Step Up – The past three years have been draining on all of us, but that is no excuse to stop trying to elevate. I conduct many post-conversation interviews after I stop recording for the show. I ask designers, artists, architects what they see in the business, what the experience has been like, day to day and what they need from industry resources. The number one response is better customer service. Sending out samples does not constitute customer service. Nor does calling on designers to see what projects they are working on. Customer service is answering the phone, returning an email within 24 hours, dropping a less important activity to find out where that chair is and when it will be delivered. Customer service is following up, proactively on damaged merchandise and if it can’t be fixed, replace it quickly, if it was discontinued, offer a suitable replacement or provide credit, again….proactively not reactively because designers don’t have the time to chase you down. Trade groups and trade shows, I get that it is about the per foot display, ticket and advertising revenue. And it should be, but I would challenge you to offer a deeper engagement, a better experience for those attending. There are some that do it right. Salone, Maison, WestEdge… But there are others who don’t put a great deal of pride into the experience of those who attend your events and I think there is a tremendous opportunity here. And media, ours is a billion dollar industry and as such, deserves a far more robust media platform. I have had a very good working relationship with the shelter publications over the years. It pains me to say this but it is time for you to step up your game. This is not directed at everyone… Bring back the contributors and editors. You can’t cover a diverse industry like ours with a handful of writers covering everything with fewer word and images on fewer pages of edit. Paper costs have caused some publishers to make difficult choices, cutting editorial staff and circulation. I encourage you to learn from radio and don’t allow digital to take all of your readers and advertisers. I am a tactile person, I love design magazines, I want you to be around for a very long time.
Diversity in Design, Cultural Recognition and Creative Attribution Is Inextricably Tied to the Business of Design… And that’s a good thing. It’s more work, it is. Knowing the back story of all the materials used in the work is a significant amount of work to document but it also provides an incredible opportunity to elevate the narrative of the work and the byproducts that make the sum of its parts.
In 2019, I produced a conversation at the WestEdge Design Fair. This was a fantastic conversation. Here’s a bit from that encounter. First you will hear from Brian Pinkett of Landry Design Group, then Brigid Coulter, Ron Woodson and Breegan Jane closing it out.
Rise of The Work Room. They are here to stay.
Wellness is the Most Important Function- It has become and inextricable part of design since March 13, 2020. It’s both incredible and stunning to attribute a major movement to a specific day, but the entirety of the US and the world can look back at the day the US closed. What happened next was a terrifying, confusing and disruptive time during which the pandemic taught all of us that our homes were not designed to function in times of universal turmoil. Following that, the creative community does what it always does and looks for ways to fix problems. These fixes came in the way of functional redesigns, rethinking what “home” is and how it can better serve those living there. Wellness in design… Air, water, sound, experience. These four concepts represent a wholesale change in design thinking, and location thinking as well.
In Southern California, it was March 13, a Friday and I thought if this is going to happen, might as well get it all down to see what we can learn from it. I started a series called, Designing for Disaster. The next two clips feature guests form that series. First up is
Thomas Kliggerman who shares a personal story of being locked down while in the midst of designing his own personal new home.
Joe Berkowitz joined me for an episode of Designing for Disaster and shares some truly valuable design advice about space planning and ways to keep everything in scale.
It would be a mistake not to mention that while all this is going on, we were all worried about catching this new virus. Worried about our friends and family dying from it and this podcast kept me connected to the design industry. My friends, old and new. Being confined to a small beach bungalow in Southern California wasn’t completely horrible. As a matter of fact, the connection with my family during this time is something I will forever cherish. The uncertainty was awful. But, I was home with my family and through this show I was able to keep the conversation going. I hope it was useful for you too.
Throughout the pandemic, actually before and most certainly after, wellness has been at the top of every priority list. Because of that and because I so appreciate my partnership with ThermaSol, I want you to hear from Mitch Altman,
DIEM – 2014 with Roman Alonso partner with Commune Design and Mayer Rus, West Coast Editor of AD talking about the creative freedom that California, and more specifically Los Angeles offer creatives. Moderated by Mallery Roberts Morgan. This conversation was a simple creative comparison between New York and Los Angeles. What is so interesting about this, to me, is that as you listen, it is a binary conversation about cultural and artistic relevance in the United States. I enjoyed listening back to this conversation from 2014 and I hope you do as well. A look back at the halcyon days between the turmoil of the great recession and civil war. Before a global pandemic and record setting financial and business disruption. A time when we could afford to have a simple conversation about who does it better.
Loved listening back to that but at the same time, while it seems so long ago, it really wasn’t. But some things have changed. The design fly-overs have emerged as a place where some factors have converged at an important time. Designers who are doing incredible things in Oklahoma, Colorado, Kentucky and Texas. Speaking of Texas, I was so fortunate to have a conversation with friend Kyle Bunting who invited some of his friends, Lauren Rottet, Jan Showers and Fern Santini for a really fun conversation about design in the lone star state. Here is what that sounded like.
Susan Ferrier… On achieving the shared desires of her clients. She first wants to understand desire and then listens to gain nuance.
The Architects… I have had the opportunity to speak with some of the greatest architecture minds working today. Here are just a few, Roger Seifter from Robert AM Sterns Architects talking about aSouthern California John L. Woolf home and the thoughtful, loving restorative process that goes into all their projects. This is a distinguished list and in no particular order, except that their ideas are exquisite and their work is the physical manifestation of this ideas for all to see and a lucky few to enjoy. They include, Paul McClean, Dan Brunn, Woods & Dangaran and Jamie Bush
Thank you, All as well as those not included in this episode for taking some of your time to share your story. Your stories are what make American design and architecture true art form.Special thanks to CXD sponsors and partners ThermaSol, Moya Living, York Wallcoverings, Franz Viegenr and Article Furniture. Thank you for taking some time out of your busy schedule to listen to Convo By Design. I produce this show for you. Those in the design industry to hear what others are doing and hopefully provide you with some inspiration to do that thing you do. Remember why and for whom you craft and create. Please subscribe to the show so you don’t miss an episode, you can find us everywhere you get your favorite podcasts. Thank you, have a great week and take today first. -CXD
This is Convo By Design with a special series of episodes focused on the COVID – 19 pandemic from a different perspective. You already know about washing your hands and staying at home. But, staying at home has created a whole new set of unforeseen issues. Our homes were not created to serve as home, office, school, restaurant, daycare all at once. This series of episodes is designed to address the fact that most if not all of us are home weathering out this pandemic. Our homes were not designed for this and make weathering this a little bit easier.
I spoke with architect Tom Kligerman of Ike, Kligerman, Barkley. Kligerman has lived in locations around the world and drawn from these experiences to make a space comfortable and functional regardless of size. We talked about a number of ways for one to reorganize, rearrange and think differently about using spaces differently. This is Tom Kligerman.
Thank you, Tom, for your time and talent. For more about Thomas Kligerman, please go to Ike Klingerman Barkley dot com. Thank you, Walker Zanger, for your partnership and support of Convo By Design. And thank you for listening, were it not for you, there would be no Convo By Design. We will get through this, together. And until we do, I will keep bringing you the ideas from incredibly talented creatives to make this a little bit better. If you have a question, ideas for a segment or you are a designer that wants to help, please email me at ConvoByDesign@Outlook.com. Take care of yourself and your loved ones.
