As geopolitical shifts and supply chain crises redefine the global economy, bespoke rug makers and interior designers are finding new ways to maintain craftsmanship and client trust.
This conversation with Ayub Ansari explores how California Design Living, a four-generation family business, is adapting to unprecedented challenges. From the sudden impact of 50% import tariffs to soaring air freight costs and labor shifts in India, the episode delves into the delicate balance between maintaining centuries-old artisanal traditions and surviving a volatile modern market.
Economic Volatility & Tariffs: Recent years have seen dramatic shifts in import policies, including sudden 50% tariffs that have forced companies to move from fixed pricing to more transparent, range-based quotes for clients.
The High Cost of Logistics: Supply chain disruptions and fuel surcharges have ballooned shipping costs, with some air freight quotes nearly doubling overnight.
Preserving Artisanal Heritage: The industry faces a long-term challenge in attracting younger generations to master intricate techniques like Persian knotting, which can take over a year to learn.
Evolution of the Showroom: High-end brands are moving toward “experience centers,” much like luxury car galleries, to focus on the touch-and-feel aspect of bespoke products in an increasingly digital world.
Strategic Collaboration: Designers are encouraged to utilize trade programs and consolidated shipping to mitigate rising costs through volume and long-term vendor relationships.
Applicable Elements:
California Design Living: Explore the bespoke, made-to-order collections discussed in the episode.
The Art of Hand-Notting: A deeper look into the intricate processes and heritage of handmade rugs.
Global Trade & Tariffs: Contextual information on the trade policies impacting international manufacturing.
Sustainable Interior Design: Resources for designers navigating the intersection of luxury and sustainable practices.
This design icon shares how doubling down during macroeconomic uncertainty, and expanding his signature brand into wool and silk was the most obvious and challenging options in the evolution of his business
In this episode of the show, I reconnect with Convo by Design Icon Registry inductee Kyle Bunting for an open, wide-ranging conversation about personal transition, business philosophy, and industry evolution.
We look back at our popular Kyle Bunting and Friends podcast micro-series before diving into the core values that have defined Kyle’s career. He emphasizes a service-first approach inspired by his small-business upbringing, summarized by the unforgettable advice from an early mentor: “Never run a deficit in the favor bank.” Finally, Kyle reveals how his brand elegantly navigated sudden tariff changes by doubling down on customer commitment, ultimately driving the evolution of Kyle Bunting from a specialized luxury hyde company into a diversified design powerhouse spanning wool, silk, wall coverings, and commercial hospitality.
Key Takeaways & Discussion Points
The “Favor Bank” Philosophy: A core tenant of Kyle’s business is building genuine, frictionless relationships. By prioritizing the designer’s timeline and vision over the transaction, the brand builds deep relational equity that sustains it through industry downturns.
Weathering Macroeconomic Storms: Instead of implementing aggressive price hikes or sending “passive-aggressive emails” during recent tariff rollouts, Kyle Bunting extended incentives on their new product launches, capturing a 75% higher sales volume than anticipated by absorbing risks alongside their clients.
Combatting “Dupe” Culture: Josh and Kyle discuss the rise of theft culture and replication in design driven by social media. Kyle highlights that while budgets remain fixed despite rising material costs, true authenticity and original artistry always stand out.
A Evolution of Materiality: Long known exclusively for high-end decorative hide, Kyle discusses the intentional 24-to-36-month pivot to turn the brand into a multifaceted, diversified entity incorporating wool, silk, synthetics, and wall coverings for both residential and non-residential spaces.
Applicable Links & Elements Mentioned
Brand Partnership: Check out the custom mural work done by Kyle’s team for the new Tecovas retail location in Tulsa.
Tulsa in Pop Culture: The conversation highlights Tulsa’s rising cultural footprint via productions like Taylor Sheridan’s Tulsa King, the Ethan Hawke-directed project, and Martin Scorsese’s Killers of the Flower Moon.
Design Legends Featured: Revisit the work of Texas design trailblazers Jan Showers and Fern Santini, who previously starred in the Kyle Bunting and Friends micro-series.
The Brand Portfolio: Explore the newly diversified collections of hide, wool, and silk architectural elements at Kyle Bunting.
At the heart of Bunting’s approach is what an early mentor termed the “Favor Bank” philosophy—the practice of building deep relational equity by prioritizing a designer’s timeline, storage constraints, and vision long before discussing the product. By eliminating friction and absorbing logistical headaches, the brand establishes a reservoir of goodwill that serves as a vital cushion during industry downturns.
This relationship-first model faced a true test during recent macroeconomic storms. While many competitors sent passive-aggressive emails announcing immediate price hikes amid sweeping tariff rollouts, Bunting chose to double down on his clientele. The company absorbed the risk, maintaining a 20% introductory incentive on their latest collections. This bold stance paid off, yielding a stunning 75% higher sales volume than projected and capturing significant market share.
This commitment to authenticity provides a powerful antidote to the rising “dupe culture” on social media. While copycats try to replicate high-end looks with cheap alternatives, Bunting notes that true artistry cannot be easily duplicated, even as fixed client budgets collide with inflation.
To meet these changing demands, the brand completed a profound 24-to-36-month pivot. Long celebrated exclusively for decorative hide, Kyle Bunting has evolved into a multifaceted powerhouse. The current portfolio seamlessly integrates wool, silk, synthetics, and custom wall coverings—now splitting its output between ultra-luxury residential spaces and a rapidly growing roster of commercial, hospitality, and retail environments.
This is Convo By Design. Technically, its Convo By Design… in reality, this is another episode of Kyle Bunting & Friends. A few months ago, you heard an episode of Convo By Design featuring Fern Santini,Lauren Rottet and Jan Showers. That episode included and was orchestrated by Kyle Bunting. Kyle and I have gotten to know each other a little bit since he was on the show and we were talking one day and this idea just came up, got legs, sprouted wings and before I knew what happened, Kyle offered to put this all-star panel together for an episode to be featured on the CXD spinoff, Lone Star House of Design.
It sounds kind of complicated, it’s really not. You can check all of the previous podcast episodes on your podcast source of choice and find everything previously referenced. Back to the story. While Kyle and I were talking after the episode with Lauren, Jan and Fern aired, I mentioned his collar with another CXD alum, Timothy Corrigan and Kyle was like… “I have an idea.” What is about to follow, in 2 episodes because it could not be packaged into one, is an incredible 2-part conversation about European rugs, collaborations, artistry in hide and a history of rug making.
This is part one of our conversation. You are going to hear about partnerships, European rugs by type and the process by which Timothy Corrigan imagined his Chateau Collection and Kyle set out to create it. This is a soon-to-be classic tale of creator/ designer and artist/ craftsman working together to produce something exquisite, delicate in appearance but durable, an heirloom quality rug made from the earliest of sourced materials.
So, this Kyle Bunting & Friends concept is pretty cool and I think you’re going to dig it. Speaking of that…Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.
Thank you, Tim and Kyle, for being a part of this. I am so fortunate to have friends like you. I really enjoyed our time together and love the collection. Thank you Walker Zanger and ThermaSol for your partnership. And, thank you for listening and subscribing to the podcast. Keep those emails coming convo by design at Outlook dot com. Adding the word “pleasure” to our architectural aspirations will make life better for all who choose to embrace this idea. See if you can add this word to what you do every day and see what happens. I am looking forward to seeing you again in person at a design event near you very soon. Until then, be well and take today first.
This is Lone Star House of Design, a podcast about legendary design from the great State of Texas featuring creative icon, Kyle Bunting.
Kyle Bunting transformed the idea of Hide rugs into a symbol of luxury. Such a simple idea, but not easily done. The original source for rugs and decor that Bunting has reimagined into objects with intricate design, shocking colors, masterful production and turned into bespoke objects of design luxury. This is truly an example of something so simple turning into something truly unique and wonderful. This is a conversation with Kyle Bunting about crafting objects of art for the home, true Texan style and building a design business.
Speaking of building your design business, you need to get new perspectives so you can see, in real time how the industry is changing so quickly. Please make sure you are subscribing to the podcast so you don’t miss a single episode of Convo by Design, Lone Star House of Design or some really exciting and entertaining new shows coming your way later this year. You can find the show everywhere you find your favorite podcasts, and now you can find Convo By Design and other design and architecture podcasts at DesignNetwork.org .
Thank you, Kyle, this was fun. Thank you Walker Zanger and ThermaSol for your support and Thank you for subscribing and downloading the show. Please subscribe to the show so you catch every episode of Lone Star House of design and Convo By Design, ask your smart speaker to play Convo By Design.
You can also follow along, ConvoByDesign.Com and @ConvoXDesign with an “X” on Instagram. For show inquiries, sponsorship and guest inquiries, email me ConvoByDesign@outlook.com. Be well and until next week, keep creating.
