This is a conversation from the WestEdge Design Fair called Epic Spaces and Favorite Places… Here’s the idea… Online access has made the world a smaller place. It has brought us closer together and created the opportunity to see amazing things in wonderful and far away places. For some, that’s just not good enough. Travel, treasure hunting and using that as inspiration to create magnificent spaces is their true desire. This is a conversation about amazing places in exotic places and bringing it home moderated by USModernist.Org founder George Smart and featuring, Assembledge+ David Thompson, Massimo Buster Minale from Buster and Punch, interior designers Alison Pickart and John McClain and Fettle’s Tom Parker. This is a great chat about design, inspiration, travel and putting it together in pursuit of epic spaces!
.
.
.
.
#design #inspiration #travel #Assembledge+ #BusterandPunch #JohnMcClain #AlisonPickart #USModernist
I’m Josh Cooperman and this is Convo By Design… with an episode featuring a company proposing a new concept in architecturally significant real estate. While this is not a new idea, theirs is a new approach. I sat down with Jack Byron Founder & CEO and Charlie Byron, Founder and Marketing Director. We discussed the business and we also talk about the challenges that face the design and architecture communities here is Southern California as it relates to the availability of architecturally significant properties, their value, scarcity and the value of the dirt underneath them. When the dirt is worth more than the structure, treasures will be lost, and they are, at a na alarming rate.
This is an interesting idea when you consider that the company was not created to drive pure real estate deals, it was created to specialize in design differentiation, significance and specialty.
Jack and Charlie know if what they speak. Jack has worked for Sir Norman Foster, Phillipe Starck and Dame Zaha Hadid while Charlie worked in marketing shops for brands like BMW, Google, Hulu and Procter & Gamble. So, understanding that Real Estate is equal parts passion, psychology, commodity and marketing, these two understand the basis for founding a company like this. In this conversation, you will hear each concept explained as it relates to this endeavor, they is Suprstructur.
Thank you for listening to this episode of Convo By Design. Make sure you subscribe to the show and follow us on the socials so you don’t miss any of the latest developments in So Cal architecture and design. You can also ask your smart device to play it for you, just say, “Hey Siri, play Convo By Design.” Thank you again for listening, until next week, keep creating.
This episode features one of my favorite Southern California designers, Jules Wilson. Jules is the president of her eponymous San Diego design firm and like many of the designers and architects that I have spoken with over the years, she knew early on that this was something she was supposed to be doing. Growing up in rural, Rockford, Illinois she began dreaming of what she wanted her world to look like. It started with Legos and took her out of Illinois and to Italy to learn how classic cities were built. She subscribes to Picasso’s idea that modern philosophy begins with a basis in history. This is something you have heard on the show before. As I write this, I can recall hearing that from a few of the more successful creators I have spoken with so there must be something to it.
Jules Wilson and her design studio are crafting some of the most extraordinary California inspired design you will find anywhere. This is not to typecast or style-cast her work, those are my words. As I study her firm’s work, and I encourage you to look at the work as well… You see residential, commercial, multifamily, retail and it is all different but with some universal consistencies. Use of varied materials and products that all seem to have been coordinated to their environments from the foothills in Tempe, Arizona, the North Shore of Hawaii or a high rise apartment in Atlanta.
You wouldn’t know from her work, but she would rather be working in Rome or Milan, which I find fascinating. For someone at the top of her game, truly a master of the modern aesthetic within multiple sub-settings, living and working in San Diego, one of the most beautiful locations in the world to long for somewhere else… Well isn’t that what truly motivates us all to do our best work. I would say that anyone who is truly and completely satisfied in their current setting is not challenging themselves to reach their full potential. Not trying to get to philosophical here, but I do believe there is some truth to that. That is also what makes this conversation so fascinating. I hope you agree, this is Jules Wilson.
Scott Utterstrom, Principal at XTEN Architecture in Los Angeles. Scott was born in Portland, Oregon, graduated with a BA in Architecture from Cal Poly and spent a year in Copenhagen studying architecture. He got his Masters in Architecture from UCLA and, as mentioned, since 2007, he has been with XTEN Architecture working with previous Convo By Design guest, XTEN President, Monica Haefelfinger.
If you are new to the podcast, welcome. Those who have been subscribing for a while know, I only speak with guests whose work I admire. I started the podcast because I am a huge fan of design and architecture so it would be odd for me to speak with a guest whose work doesn’t move me. This being said, I spoke with Monika and Scott at different times because while the firm appears clear and comfortable in its direction, both Monika and Scott have different views on the work. I really enjoy that part of these conversations and my hope is that you do too.
When I try to imagine what design and architecture firms will be “of note” and studied, I consider XTEN to be one of those. Swiss roots, clean lines, minimal and modern but not stark. I like their work so much because I love LA and have always admired work that allows itself to be noticed yet compliments the beauty of Southern California. They do that.
Before we hear from Scott and get into this episode of the podcast, I want to thank you for downloading and subscribing to Convo By Design. Did you know that there are other ways to get the show. Let’s say you’re in the car, driving and don’t want to look at your phone. Ask your smart device to get it for you, say, “Hey Google, play Convo By Design.” You can also ask Siri. We are available through every smart device and on just about every podcast platform. Okay, this is XTEN Architecture’s, Scott Utterstrom.
In 2019 I started the Design Influencer and Innovation Group. This is a series of trade only events at Southern California. This gathering was held at the Ornare showroom on Beverly Blvd in West Hollywood.
First up is Rozita Nazarian with the benefits and challenges of design showcase houses.
Gary Gibson is unique in that he is a designer with his own showroom so he has to be cognizant of what other designers really want as well. Gary also talks about industry events and the challenges ofexpanding into new categories.
LeslieShapiro Joyal has a unique view on the up cropping of designer workrooms allowing for creators to settle in a space that allows them to craft their own product. She talks about her workroom, her showroom and how she uses this experience to, in turn provide that experience to other designers. She describes it as a “circle in which the ecosystem thrives.” This is Leslie Shapiro Joyal.
Josh Borris with Core Development Group addresses the fundamental issue. How can the industry help busy design and architecture professionals. How can companies provide marketing and sales materials to help you along the way. Josh hits some really interesting points.
Longtime friend of the show, architect Takashi Yanai. Takashi opened the firm’s San Francisco office. He talks a bit about opening new territories. This is critical for design and architecture firms.
Julia Wong talks about design shows and the importance of support for design professionals.
Aaron B. Duke shares his thoughts about something that comes up all the time…. The pivot. What happens when you figure out that you need to change the carrier direction to accommodate for live direction? You don’t hear many talk about it in raw, honest terms.
Back to the issue of trade shows and inspiration, Nicolette Akiko from Studio Akiko has some strong opinions. I have had the pleasure of working with Nicolette and I value her perspective on establishing a local base for the firm and expanding outward, I think you will too.
Laurie Haefele, she is clear on what she needs and wants from the industry. Hey, design trade shows, manufacturers and showrooms… Do you want to know what design pros want from you…. here you go.
Wrapping this up is an outsider, for very good reason. Alex Abramian is a freelance journalist who has covered the design and architecture industry for quite some time. This is where trade editorial and design trade meet. And sometimes that meeting is a violent collision. Want a smooth transition? Listen to this from journalist, Alex Abramian.
That’s a wrap on this episode of Convo By Design featuring the Design Influencer and Innovator group. A collection of Southern California’s best and brightest in design and architecture. Thank you Rozita, Gary, Laurie, Julia, Josh, Aaron, Takashi, Nicolette and Alex. Thank you Cynthia and the Ornare showroom staff for making us feel so at home in your amazing space. Thank you Snyder Diamond, Vondom, SubZero, Wolf and Cove for your generous support and most of all, thank you for listening, downloading each episode, rating the podcast on iTunes and engaging in social media. You are the absolute best and I truly appreciate you.
That is a wrap on this episode of Convo By Design and until next week, keep creating.
Alison Palevsky, interior designer and art consultant spoke with me about the career reboot, the pivot. She started her career as a talent agent trainee, for three years before realizing that was not what she wanted to do with her life. Alison shares her experience working with and for Trip Haenisch, Oliver Furth and Martyn Lawrence Bullard. This is more than a coming into ones own in the industry. This is about a focus on what one truly wants to be and then going out and getting it.
This is about the reboot, refocused energy and attention on what you really want to be and then going and getting it. This is Alison Palevsky.
Monika Haefelfinger is the president of XTEN Architecture. She is Swiss born, daughter of an architect, alum of USC and Columbia and holds a Master of Science degree in Advanced Architectural Design. I absolutely loved my chat with Monika and I hope you do as well. This journey you and I take each week together allows us to explore all avenues of design and architecture. I always learn something from these and this. Monika and I talk about Swiss/ California compare and contrast, diversity in design and some of her remarkable projects.
Thank you for listening to Convo By Design. Please subscribe to the podcast and receive every episode as soon as it’s published, for free, delivered directly to your mobile device. You can also find the show everywhere you already get your favorite podcasts.
