Stacy Garcia is a global licensing and design company led by someone who has one foot firmly planted in design and the other on the business side of things. Stacy is a powerful voice in the business and she has done something truly amazing with her business. While she calls herself a creator and artist first, she has used the licensing arenas to structure her core business on hospitality and still create a multi-line business structure.
For those designers and architects listening, this will give you some quantifiable takeaways as it relates to creative design and hospitality. But, you’re also going to get some excellent business strategies and actionable ideas that will help you structure your business and ultimately increase your earning potential through licensing opportunities.
In this episode, you will hear Stacy define the structure of a successful partnership. These thoughts include; One-offs, multi-year deals, single-piece deals, or the full collection and non-exclusive licensing deals. Stacy also talks about what happens when someone steals your designs and products. DO you protect your intellectual property or not because if you start a line, your ideas will get stolen.
You are also going to hear about creating and distributing design content to build community, promote your platform, and make new connections. So, get comfortable, enjoy your drive, or whatever it is you doing and enjoy this chat with Stacy Garcia.
Thank you, Stacy. I truly appreciate the time and insights. We covered a lot of ground. Thank you Walker Zanger for your continued support. And, thank YOU for listening. Convo By Design would not exist were it not for you, so thank you. Make sure you are following along on Instagram ConvoXDesign, with and “X” and subscribe to the show everywhere you find your favorite podcasts. Until next week, be well and keep creating.