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I’m Josh Cooperman and this is Convo By Design… with an episode featuring a company proposing a new concept in architecturally significant real estate. While this is not a new idea, theirs is a new approach. I sat down with Jack Byron Founder & CEO and Charlie Byron, Founder and Marketing Director. We discussed the business and we also talk about the challenges that face the design and architecture communities here is Southern California as it relates to the availability of architecturally significant properties, their value, scarcity and the value of the dirt underneath them. When the dirt is worth more than the structure, treasures will be lost, and they are, at a na alarming rate.

This is an interesting idea when you consider that the company was not created to drive pure real estate deals, it was created to specialize in design differentiation, significance and specialty.

Jack and Charlie know if what they speak. Jack has worked for Sir Norman Foster, Phillipe Starck and Dame Zaha Hadid while Charlie worked in marketing shops for brands like BMW, Google, Hulu and Procter & Gamble. So, understanding that Real Estate is equal parts passion, psychology, commodity and marketing, these two understand the basis for founding a company like this. In this conversation, you will hear each concept explained as it relates to this endeavor, they is Suprstructur.

Thank you for listening to this episode of Convo By Design. Make sure you subscribe to the show and follow us on the socials so you don’t miss any of the latest developments in So Cal architecture and design. You can also ask your smart device to play it for you, just say, “Hey Siri, play Convo By Design.” Thank you again for listening, until next week, keep creating.