The Business of Design, What You Need to Know | 350 | Wellness & Design Thought Leadership with Keith Granet

This is Convo By Design with a conversation about the business of design. No pretty sofas, rugs or lamps….Just the nuts and bolts. You might say, “hey Josh, you talk about the business of design quite often, what makes this any different?” And you would be right. I try to bring you different perspectives about the business as often as I can from as many different perspectives as possible. It’s critical to both the success of the industry as well as those that make up business of design from designers, architects, editors, writers, photographers, tradespeople, showroom managers, manufacturers and even clients to understand the how the machine works to keep it working even when there has been as much upheaval as there has been since late Q1 2020.

Let’s be honest here, not many were prepared for the events resulting from the pandemic. Many are still not prepared for what comes next. Why? Well, because we have no idea what’s coming next. Or do we? This is another installment of the Wellness and Thoughts Leadership Series presented by ThermaSol. The series is being produced to provide insight about issues like these.

I am editing this episode at the end of September, 2021. According to multiple reports, there are now 62 ships off the California coast waiting to offload cargo. Some of this product might be yours! A few months ago, I Was reporting that there were 40 ships waiting at these very same ports. Now, at the very same time, there are over 150 ships waiting to LOAD cargo off the coast of China. Not everything comes from China, but much of it does and if it isn’t getting loaded, it can’t be delivered. 

This is not the only challenge right now, but it is a glaring one and one that you first must recognize in order to address many of the others. So, my conversation today is with Keith Granet. 

Keith Granet, president of his consulting firm Granet & Associates has been advising those in the business since 1991. He is the author of Business of Design, a groundbreaking business book specifically for the design trade. This book was groundbreaking and led to groundbreaking changes in the way many designers view the business of design and their roles as business owners, not just creatives. Granet now has a new book abut the business of design and listen, if you are going to wait 20 years for the sequel, the expectations are obviously high and the timing for this could not be better. 

This book covers new ideas relating to changes in the design business today, markedly different from what it was in 1991 when his first book was released. The Business of Design: Balancing Creativity and Profitability is the subject of this episodes of Convo By Design and another edition of the Wellness and Design Thought Leadership presented by ThermaSol.

If you are not already subscribing to the podcast,  please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out. And , if you need some help, ask Alexa or Siri for help. Just Say, “hey Siri, play Convo By Design podcast?” And, she will!

Thank you, Keith. Excellent catching up with you. Thank you Walker Zanger for presenting Convo By Design you are remarkable partners and amazing allies for the trade. Thank you ThermaSol for presenting the Wellness and Design Thought Leadership Series. And, thank you for listening. As you may have noticed, Convo By Design is bringing you design talent from all across the country. It’s not just about LA and New York, but Maine, South Florida and Portland, Oregon. We are so rich in talent that sometimes, we miss some of the gems. Keep those email coming, email me with show suggestions and feel free to suggest a designer, architect or other creative you think the editorial team should be aware of. Thanks again for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week, be well and take today first.