Stacy Garcia is a global licensing and design company led by someone who has one foot firmly planted in design and the other on the business side of things. Stacy is a powerful voice in the business and she has done something truly amazing with her business. While she calls herself a creator and artist first, she has used the licensing arenas to structure her core business on hospitality and still create a multi-line business structure.
For those designers and architects listening, this will give you some quantifiable takeaways as it relates to creative design and hospitality. But, you’re also going to get some excellent business strategies and actionable ideas that will help you structure your business and ultimately increase your earning potential through licensing opportunities.
In this episode, you will hear Stacy define the structure of a successful partnership. These thoughts include; One-offs, multi-year deals, single-piece deals, or the full collection and non-exclusive licensing deals. Stacy also talks about what happens when someone steals your designs and products. DO you protect your intellectual property or not because if you start a line, your ideas will get stolen.
You are also going to hear about creating and distributing design content to build community, promote your platform, and make new connections. So, get comfortable, enjoy your drive, or whatever it is you doing and enjoy this chat with Stacy Garcia.
Thank you, Stacy. I truly appreciate the time and insights. We covered a lot of ground. Thank you Walker Zanger for your continued support. And, thank YOU for listening. Convo By Design would not exist were it not for you, so thank you. Make sure you are following along on Instagram ConvoXDesign, with and “X” and subscribe to the show everywhere you find your favorite podcasts. Until next week, be well and keep creating.
If you love modern architecture, you are going to enjoy this conversation. The coronavirus is all we talk about these days because that is all we can think about. I have been trying to be as productive as possible, but it’s challenging and the news always seems to continually get worse. That being said, there have been some positives that have come out of this. The time spent focused on work without that daily commute. That 2 hour daily waste of time has been amazing. I am so much more productive. Then you factor in the time spent with family, that time is invaluable. That is one of the reasons why I think you are going to enjoy this conversation with David Thompson of Assembledge+, a Southern California architectural firm producing some amazing work. David is a unique talent and he has been joined by his father, Richard, a highly accomplished architect in his own right. This son-father duo is producing some truly unique design and you are going to hear how it all fits together.
Thermasol presents A Moment of Zen, Wellness Tips for a Healthy Mind, Body and Soul
This is a new segment of the show called Wellness Tips for a Healthy Mind, Body, and Soul. This topic has been coming up more and more lately and while this is certainly not a new topic, more clients have been asking for health and wellness worked into their designs. I started asking around and there are some really interesting ideas taking shape.
I make a trip to Las Vegas in January, sometimes February during KBIS, the Kitchen and Bath Industry Show. About four or five years ago I noticed an increase in the number of vendors with products designed to make the bathroom more spa-like. It was an ‘ah-ha’ moment for me and I started asking designers and architects more about this in the interviews that followed. Over the past few years, there have been way more products and companies featuring products focused on health and wellness in design. These products are focused on clean water, air quality, noise reduction, and light purity in addition to the limitation of unwanted light.
Once a month, we are going to explore these ideas and see how design and architecture are once again not only making places to live, work, and play but make those spaces work better. Check out the Moment of Zen where we explore ideas for a more peaceful space.
Wabi-Sabi – An outdoor shower can create a peaceful transition between a long day and the peace that comes from being home. An outdoor shower posted by Bloemendaal, the Netherlands based Woodlands House was placed in space without overthought design elements or ultra-lux materials yet its appearance is incredibly pleasing. It made me feel like I found a long lost treasure.
Make it Natural – There are few things more peaceful than observing nature. @ConcreteGeometric posted a what they called “little octahedrons’ in small Concrete Geometric concrete planters from @stuffhollywood. These little miracles can bring peace a first sight. A little green makes for a lot of zen.
Fortress of Solitude – Jhoiey Ramirez of @StudioJhoiey created a spectacular bath that created the feeling that you are at your favorite spa. Everything in this space provides the feeling of solitude from the steam shower and lighting to the exquisitely crafted tile work. There is a window inside the fully enclosed, frameless steam shower that gives a peaceful inside out feeling. You could be happy spending hours in this masterfully crafted bathroom.
Three ideas for you to consider exploring in your future projects. Zen is a state of mind, designing for wellness is more important now than ever before. Thermasol is a brand created over 60 years ago to incorporate steam showers and sauna into any project you can design. They have also integrated cutting edge technology into their products allowing you to set individual profiles for every user. Set temperature, chromotherapy, aromatherapy, listen to music, or watch your favorite shows while taking a relaxing steam shower. You will be amazed at just how easy it is to specify Thermasol products for every project you can design. Check them out online at Thermasol dot com.
Thank you, David. Thank you for taking the time, thank you Walker Zanger for being an absolute joy to work with. Your partnership is appreciated. Thank you Thermasol for your support of Convo By Design and thank YOU for listening to the show, subscribing to the podcast, and coming out to our events. Thanks for listening and until next week, keep creating.
The Showroom is a collaborative speaker series, a partnership between Convo By Design and Walker Zanger and featuring some of the most successful designers who offer some of the very same strategies that they employ in their own firms. Dan Vickery was the runner-up on HGTV’s Design Star, season 4. That bitter sweet second place finish launched his design career, it gave him an opportunity showcase his work on a bigger stage and Dan has made the most of it.
Thoughts on reality design shows are mixed, depending who you ask. In Dan’s case, coming from a small town in Oregon, Design Star gave him exposure on a huge platform. It gave hime the exposure to show his skills. From there, Dan has built his personal brand, his design firm and has been creating some truly groundbreaking design. Part of his design specialty includes the selection and use of tile, stone and crafting finished product from slabs. That is brought about this conversation. Due to current circumstances, this conversation was virtual. This talk was moderated by Walker Zanger director of marketing, Erika Edege-Nissen.
Are you subscribing to Convo By Design to make sure you never miss a new episode? Ask Alexa or Siri to help you. Say, “hey Siri, play Convo By Design Podcast.” And, she will.Thank you, Dan. Thank you for making the time, thank you Walker Zanger for being an absolute joy to work with. Your partnership is appreciated. Thank you Thermasol for your support of Convo By Design and thank YOU for listening to the show, subscribing to the podcast and coming out to our events. Thanks for listening and until next week, be well and keep creating.
Michael Berman is multifaceted, ultra-creative, and always willing to share what he knows with others. Those are just a few of the things I appreciate most about Michael. But, what makes him truly remarkable as a designer is how well rounded he is. Michael is a highly successful designer with a highly successful design studio and multiple product lines in many different categories from furnishings to rugs to plumbing and of course, his Studio Moderne line of tile with Walker Zanger. Michael and I spoke as part of a distanced design series called The Showroom, a partnership between Walker Zanger and Convo By Design. We cover a lot of ground and talk about a number of amazing projects. Follow along as you listen to the conversation. Many of these projects can be found on Michael’s website, www.MichaelBermanLimited.com as well as on the Convo By Design YouTube channel. Enjoy this conversation by design with Michael Berman.
Before we get to this, a quick reminder, you can catch every episode of Convo By Design by subscribing to the show on your device. You can also find every episode and extras like the Convo By Design Blog at www.ConvoByDesign.com. Did you know that Convo By Design has been telling the stories of design luminaries for 7 years now with over 276 episodes produced with listeners in over 60 countries around the world? It’s true, so if you are new to the show, go check out the episodes you missed as well as over two hundred videos on our YouTube channel.
Thank you, Michael, for your talent and participation. Thank you, Walker Zanger, and Erika for helping moderate this chat. Thank you Thermasol for your support fo Convo By Design and thank YOU for listening to the show, subscribing to the podcast, and coming out to our events. Thanks for listening and until next week, keep creating.
I’m longing for the good ole’ days. January of 2020. It wasn’t that long ago but feels like an eternity since Modernism Week. I have known Ron and Jaime for quite some time and spoken to them about their design firm and their passion project, SIA, Save Iconic Architecture on numerous occasions. This was recorded in January 2020 from the California Closets showroom in Rancho Mirage and it’s being published in June 2020. Why is that important? Since the COVID-19 pandemic started, the idea of home has become so much more important. The idea that a dwelling serves those who inhabit it in both form and function are of critical importance. This is really a great time to have this discussion because we are at the very beginning of what I believe will be a significant migratory period in our society. This pandemic and subsequent shut-down has made us rethink how we do…everything from work, school, daycare, home gym…you get it. I don’t want to get too deep in the weeds about that but instead, focus on saving iconic architecture. Ron and Jaime started SIA, Save Iconic Architecture to do just that. While we talk a great deal about significant architecture in major cities, like LA. There are opportunities to find architectural gems in outlying areas. Think about that and know that Ron and Jaime are not against development. They want to save these masterworks because that is what they are. Amazing works by noted architects, not limited to but including Neutra, Schindler, Frank Lloyd Wright, Wallace Neff, and Paul Williams.
This is a conversation about great architecture. Identifying it and saving it when possible. Before we get to this, a quick reminder, you can catch every episode of Convo By Design by subscribing to the show on your device. You can also find every episode and extras like the Convo By Design Blog at www.ConvoByDesign.com. Did you know that Convo By Design has been telling the stories of design luminaries for 7 years now with over 276 episodes produced and listeners in over 60 countries around the world? It’s true, so if you are new to the show, go check out the episodes you missed as well as over two hundred videos on our YouTube channel.
Kim Armstrong is a designer out of Dallas. She is fearless with color, surgical in her blending of materials and styles. I became familiar with Kim’s work through a friend in Dallas who is also a designer. When one designer tells me that I have to check out the work of another designer, that is a suggestion to which I cannot say no. And I am glad that I followed up because our conversation was fun, colorful and I think you are going to enjoy it. This is Kim Armstrong in episode number 5 of Lone Star House of Design!
Thank you, Kim. That was great and I truly appreciate the time. Please subscribe to the show so you catch every episode of Lone Star House of design and Convo By Design, ask Alexa or Siri, say, “Hey Siri, Play Convo By Design” and she will. You can follow the show on the socials as well, @ConvoXDesign with an “X” on Instagram and check out the YouTube channel for videos from some of your favorite episodes. Thank you for listening and until next week, Keep creating.
I love this conversation and I think you will too. It is with Jhoiey Ramirez of Studio Jhoiey and Mitch Altman, CEO of Thermasol. Jhoiey is an artist and crafts stunning design but this conversation we were focusing on bathroom design, making the bath both sublime and multi-functional This conversation studies a number of projects, most of which you can find at StudioJhoiey.COM. S as we talk about the projects, please go online and follow along.
Thank you, Jhoiey and Mitch for your time and talent. For more about Jhoiey, please go to StudioJhoiey.COM. Thank you, Walker Zanger and Thermasol for your partnership and support of Convo By Design.
Speaking of which, you heard from Mitch Altman here, Mitch is the 3rd generation president of Thermasol. This company has been innovating and providing steam showers and saunas for over 60 years. That experience and knowledge has helped designers do their best work for their clients. This also allows designers to provide their clients with an amazing experience in the bathroom. We have been talking about designing for wellness, this includes chromatherapy, aromatherapy as well as entertainment options. Thermasol also provides the technology that really does create a smart shower, one that knows your preferences, and that allows for a customized shower experience. Discover the home spa with Thermasol. This is a company that has been doing it right for over 60 years, homeowners love Thermasol for the products they make and designers love Thermasol because they make it easy to specify and incorporate into any design you can imagine. Check them out at Therermasol.com
Following is a panel conversation that took place at the WestEdge Design Fair in 2019. I am always honest with you, and this is no exception, I lost sleep in advance of recording this panel last October and now in publishing it because I wanted to approach this topic with the respect it deserves. I feel now, as I did in prep for this, that we have some incredibly challenging issues as evidenced by the headlines today. We were witnessing similar issues a year ago, and 10 years ago, and 50 years ago. This is a conversation about the lack of diversity in design. It speaks to the broader issue that, and you will hear from the get-go, that the lack of conversation about this issue is a big part of the problem.
You are going to hear a conversation about diversity, or the lack thereof, racism, the great divide, and lack of opportunity. You will hear front line stories about issues at play but you are also going to hear from four highly successful creative designers who bring the fight to the forefront every day. Let’s be clear, this conversation is not going to fix the societal issues we have regarding race nor is it going to equalize the level of diversity in design and that is not why we had this conversation. Let this be the beginning of an open dialogue. I believe the only way we eventually fix societal issues is by having very challenging conversations, conversations that make us uncomfortable but ultimately that is the only way we can understand a foreign perspective. You are going to hear from four individuals who have achieved success in their fields and with that accomplishment comes a recognition of what it took to get there, how they can offer a hand to help others, and how you can too.
I think one of the most important issues to understand and you will hear it for yourself is that there is room for everyone. This is not about bumping anyone out but making space where there is plenty of room for different voices and new perspectives. That, in turn, makes the industry stronger. It makes our society stronger. This panel is packed with amazing talent and I am so thankful that the agreed to participate. Thank you, Breegan Jane, Bridgid Coulter, Ron Woodson, and Brian Pinkett. In this episode, you will hear about: Exposure, Opportunity, Education, Mentorship, Internship, Availability, Inclusivity, and Outreach. I am extremely thankful for the opportunity to present this conversation from the WestEdge Design Fair, recorded in October 2019 called, Design Diversity: Crafting our World the Way it Should Be. The take away from this is that there are more conversations needed, we need to be able to have honest exchanges of ideas without fear of saying the wrong thing and while we are not there now, my hope is that by having more conversations like this, we will be, soon. Thank you Walker Zanger and Thermasol for your support fo Convo By Design and thank YOU for listening to the show, subscribing to the podcast, and coming out to our events. There are more on the horizon and there will always be diversity in the voices and stories you hear. Thanks for listening and until next week, keep talking, listening, and creating.
Ann Edgerton is an interior decorator and stylist from Austin and we spoke about wide-open spaces which seems appropriate when talking about ideas emanating from Texas. Ann has a very unique design signature that maximizes space, proportion, and product blending to create unique environments. We talk about her approach to this blending of large spaces and cozy design, modern lines with rustic materials, cosmopolitan ranches, and living room offices. I think Ann has a unique talent for blending and molding space, materials, and color to achieve unique moments in design.
Thank you, Ann, that was great and I truly appreciate the time. Please subscribe to the show so you catch every episode of Lone Star House of design and Convo By Design, ask Alexa or Siri, say, “Hey Siri, Play Convo By Design” and she will. You can follow the show on the socials as well, @ConvoXDesign with an “X” on Instagram and check out the YouTube channel for videos from some of your favorite episodes. Thank you for listening and until next week, Keep creating.
I’m Josh Cooperman and this is Convo By Design. I can’t start this podcast the way I usually do and have for the last seven years. Because I don’t feel the same as I have before. As a matter of fact, the last time I felt this way, it was 1992 and I was on a hilltop in Palos Verdes watching LA burn. I was going to school at Cal State Northridge at the time and bartending at a restaurant in Northridge. When the rioting got bad, they closed the restaurant and cut us loose. It took me 5 and a half hours to drive from Northridge to Redondo Beach. For those not in Southern California, that drive should have, at that time, taken me about forty minutes.
In 28 years, it looks like very little has changed. Watching Los Angeles go through this again is heartbreaking and I fear for my friends, many of whom are designers and others who have spent so many years creating and developing their showrooms. I am saddened by this and even more so by what has brought this on. For those of you who have been affected by this, directly and indirectly, my heart goes out to you and yours, and from all of us at Convo By Design, we are with you. I believe because I have seen that the healing process is slow, and better when you don’t have to do it alone.
In the spirit of LA, as a true Angeleno, the show must go on and it will, as it always does. But some things have to change. That being said, while not perfect by any stretch. I have seen changes in Los Angeles, changes for the better. We are having more conversations, more challenging conversations about issues that go far deeper than design and architecture. This week is one that I hope allows you to just feel the wind on your face and begin to heal a little bit from what has become the most challenging times in many if not most of our lives. So take a deep breath with me and enjoy this conversation from the WestEdge Design Fair all about blending indoor/ outdoor design…
California has long led the design world in providing new ways to blur the lines between inside and out. The climate, lifestyle, and California mindset provide everything but the design itself. True indoor-outdoor living is less about windows, doors, and walls but more a combination of skill, material mastery, and topographical strategy. This is a great conversation featuring; Stephen Block, owner of Inner Gardens, a boutique Los Angeles nursery, Joan Barton from Dirty Girl Construction, Bret Englander of Cerno Lighting, and Duan Tran from KAA Design. This conversation is moderated by Modern Luxury Group Publisher, Christopher Gialanella. I think you are going to love this!
That was amazing, thank you, Chris, Stephen, Joan, Duan, and Bret.Thank you Walker Zanger for your continued support and thank you for listening, downloading every episode, and engaging on the socials. Please follow the show stay up to date on where we will be at convobydesign.com and @ConvoXDesign with and “X” on Instagram. If you are not yet subscribing, please do, you can find the show everywhere you find your favorite podcasts or simply ask Alexa or Siri, say, “Hey Siri, play Convo by Design podcast”, and she will. Be well and until next week, keep creating.
