Tag Archives: josh cooperman

Cutting Carbs | 260 | Cutting Carbon Emissions, Sustainable Building and Design

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I found myself at the Design Hardware on 3rd Street in Los Angeles for a conversation on building sustainability, design, and wellness. I don’t think it will surprise anyone to know that there are a growing and distinct link to be made between sustainable design and designing for wellness. The trouble with the conversations around sustainability is that it’s dry, some say dull and it can be. What is truly exciting about the subject though is what happens in the application of sustainable practices. There is, truly a revolution taking place in the design and architecture space. The focus has completely flipped on its head, in a good way. Where many would once talk about how a structure is to be used and lived in, now we talk about how to design and build to serve the people who use that structure. Design is experiential. The experience is what makes it work.

Tract Metro moderates this chat with Maria McCain from the Natural Resources Design Council, Ben Stapleton of the US Green Building Council and Real Estate pro, Erick Zumwalt. This conversation connects the dots between sourcing, sustainable design, property value and how these elements all work together.

Enjoy this conversation recorded live from Design Hardware moderated by designer and TV host, Tracy Metro.

Maria McCain | Natural Resource Defense Council

Maria McCain’s work encompasses the organization’s entire real estate portfolio. McCain analyzes NRDC’s extensive data on waste, water, energy, and travel to develop and implement strategies that minimize the organization’s carbon footprint. These strategies are also applied to internal green construction projects. Overall, McCain values a methodical and integrated approach to solving challenges. She received a master’s degree in environmental monitoring, modeling, and management from King’s College London and a bachelor’s degree in environmental and natural resource economics from West Virginia University. McCain is based in NRDC’s Santa Monica office.

https://www.nrdc.org/experts/maria-mccain

Ben Stapleton | US Green Building Council

A native Angeleno, Stapleton is a recognized sustainability leader, who brings to this position extensive experience and connections across real estate, technology, and innovation. He led major operational growth, program development, and partnerships to triple revenue for the non-profit. Simultaneously, launched and managed the La Kretz Innovation Campus in Downtown Los Angeles, most recently serving as SVP, Operations & Finance for the LA Cleantech Incubator (LACI). The Campus has become an epicenter for sustainability in the region featuring events with
prominent local, national and international leaders, while being home to a community of cutting-edge businesses and nonprofits.

HOME

Eric Zumwalt

https://www.egcrealestategroup.com

That’s a wrap on this episode of Convo By Design recorded live from Design Hardware featuring Eric Zumwalt, Ben Stapleton, Maria McCain and of course Tracy Metro. Thank you Design Hardware for hosting and putting on such a great event. Thank you, Walker Zanger, for your generous support and of course, thank you for listening. If you haven’t already, subscribe to the show everywhere you find your favorite podcasts. Until next week, Keep creating.

What’s My Line | 259 | How to Create and Take a Design Product Line to Market

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Resetting the scene for you, the WestEdge Design Fair was held, as it is every year, at Barker Hangar in Santa Monica. These conversations were held in the Convo By Design Programming Lounge with custom designs from John McClain, Studio Akiko, Isbell Interiors and Julia Wong Designs. This conversation was transformative for a number of reasons. Interior designers, many if not most, want a line to call their own. That signature line not only creates an opportunity to do business outside of the design studio but it is considered by many to be a legacy proposition, something that extends beyond the design work.

As such, I wanted you to hear from power players in the space, and you are about to hear that conversation featuring Sue Firestone of SFA Design, Arch Interiors, Christopher Grubb, photographer, Gray Malin, designer Xander Noori, and designer Leslie Shapiro Joyal. This group was expertly questioned by journalist and editor, Alex Abramian. This group brings some serious firepower. Enjoy and be inspired.

Sweeten Your Design | 258 | Jean Brownhill

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You listen to Convo By Design for a few reasons, I have been told, and 2 of those reasons are to find inspiration and hear the stories of designers, architects, futurists and creators responsible for the direction of design in So Cal and beyond. I have an amazing guest in Architect, founder and CEO of Sweeten, Jean Brownhill.

Brownhill’s story is a complex one full of long shots  successes and uphill battles. A women who is disrupting the construction space by attempting a massive change in the way the business is done. I want you to know that I use the word “disrupting” carefully and with purpose. Because that word has become overused with regard to business changing the status quo and because simply changing something isn’t enough, it has to be positive change or what’s the point? 

Brownhill is addressing some common issues and attacking those issues with thoughtful strategy available via Sweeten, a company that matches clients with vetted contractors in a transparent ecosystem that incentivizes the trade to remain on good terms and Sweeten is compensated through commissions on work transacted within that ecosystem. While I have not experienced the service myself, I like the idea because it provides all parties with positive motivating factors for doing things the right way. That would make Brownhill and Sweeten a truly disrupting company. And regardless of how you feel about that idea, what cannot be denied is that a woman… of color… an architect… in  the construction space… who has raised millions of dollars in VC funding… does make Jean Brownhill a unicorn. She is one of very few, this is her story.

Convo By Design is presented by Walker Zanger….A remarkable company and an equally remarkable design partner.  While the Walker Zanger brand was built on the promise to inspire designers and architects to do their best work, there is far more to it than that. Yes, that promise is fulfilled everyday through a commitment to provide the best ceramic, glass, stone, porcelain, quartz and concrete surfaces and finishes but at the heart of this is a family owned and operated business that provides stunning surfaces for a well designed home.  Walker Zanger started in 1952 and they are absolutely one of the best trade partners a designer can have. Check out their newest collaborative line with designer Pietta Donovan. A collection of Cement and Ceramic tiles inspired by the the patterns and colorways of the 1970’s and created with a comfortable modernity. Walker Zanger is on the cutting edge of design featuring products for every style and architectural feel you can create and they provide homeowners with the materials that dream kitchens and baths are made of. Check out any of their 14 showrooms across the country or shop online, Walker Zanger dot com.

That is a wrap on this episode of Convo By Design featuring Jean Brownhill, this was recorded at the WestEdge Design Fair in Santa Monica in October 2019. Thank you for the time Jean, thank you Walker Zanger for your generous support of the show and of course, thank you for listening. Without you, there is no Convo By Design!  Until next week, keep creating.