Monthly Archives: October 2021

The Business of Design, What You Need to Know | 350 | Wellness & Design Thought Leadership with Keith Granet

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This is Convo By Design with a conversation about the business of design. No pretty sofas, rugs or lamps….Just the nuts and bolts. You might say, “hey Josh, you talk about the business of design quite often, what makes this any different?” And you would be right. I try to bring you different perspectives about the business as often as I can from as many different perspectives as possible. It’s critical to both the success of the industry as well as those that make up business of design from designers, architects, editors, writers, photographers, tradespeople, showroom managers, manufacturers and even clients to understand the how the machine works to keep it working even when there has been as much upheaval as there has been since late Q1 2020.

Let’s be honest here, not many were prepared for the events resulting from the pandemic. Many are still not prepared for what comes next. Why? Well, because we have no idea what’s coming next. Or do we? This is another installment of the Wellness and Thoughts Leadership Series presented by ThermaSol. The series is being produced to provide insight about issues like these.

I am editing this episode at the end of September, 2021. According to multiple reports, there are now 62 ships off the California coast waiting to offload cargo. Some of this product might be yours! A few months ago, I Was reporting that there were 40 ships waiting at these very same ports. Now, at the very same time, there are over 150 ships waiting to LOAD cargo off the coast of China. Not everything comes from China, but much of it does and if it isn’t getting loaded, it can’t be delivered. 

This is not the only challenge right now, but it is a glaring one and one that you first must recognize in order to address many of the others. So, my conversation today is with Keith Granet. 

Keith Granet, president of his consulting firm Granet & Associates has been advising those in the business since 1991. He is the author of Business of Design, a groundbreaking business book specifically for the design trade. This book was groundbreaking and led to groundbreaking changes in the way many designers view the business of design and their roles as business owners, not just creatives. Granet now has a new book abut the business of design and listen, if you are going to wait 20 years for the sequel, the expectations are obviously high and the timing for this could not be better. 

This book covers new ideas relating to changes in the design business today, markedly different from what it was in 1991 when his first book was released. The Business of Design: Balancing Creativity and Profitability is the subject of this episodes of Convo By Design and another edition of the Wellness and Design Thought Leadership presented by ThermaSol.

If you are not already subscribing to the podcast,  please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out. And , if you need some help, ask Alexa or Siri for help. Just Say, “hey Siri, play Convo By Design podcast?” And, she will!

Thank you, Keith. Excellent catching up with you. Thank you Walker Zanger for presenting Convo By Design you are remarkable partners and amazing allies for the trade. Thank you ThermaSol for presenting the Wellness and Design Thought Leadership Series. And, thank you for listening. As you may have noticed, Convo By Design is bringing you design talent from all across the country. It’s not just about LA and New York, but Maine, South Florida and Portland, Oregon. We are so rich in talent that sometimes, we miss some of the gems. Keep those email coming, email me with show suggestions and feel free to suggest a designer, architect or other creative you think the editorial team should be aware of. Thanks again for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week, be well and take today first.

The Showroom featuring Cara Woodhouse | 349 | Illustrious and Innovative Design that Both Inspires Creativity and Captures the Imagination

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This is Convo By Design with another installment of The Showroom presented by Walker Zanger featuring Cara Woodhouse, a multifaceted creative with exceptional vision and use of shape, color and negative space in her work which leads to an original aesthetic bolstered by her own unique approach to design. If you’ve listened to the show for any amount of time, you know by now that I don’t just say nice things to be nice. From my perspective, because I only speak with creatives whose work I admire, for me, the conversation about the work itself is an exploration. A journey to extract the ideas behind the work itself to better understand how it all comes together.

Woodhouse painted wood to look like black and white tile to fit a space and in doing so, made it look like a performance instead of trying to make it exact. Her rugs spill into spaces like a toppled milkshake. At times I found myself looking at her spaces that don’t appear detailed at first glance yet every time I went back, I discovered something else I hadn’t noticed prior. That is a magical quality that some designers posses that makes their work so special. Cara Woodhouse is one such designer. And we explore her work here, in The Showroom presented by Walker Zanger.

Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Thank you, Cara. Thank you for your time and talent. Thank you Walker Zanger for your continued support of Convo By Design and ThermaSol, you guys are remarkable partners. Thank you for listening. Without you, what’s the point. As you may have noticed, Convo By Design is bringing you design talent from all across the country. It’s not just about LA and New York, but Las Vegas, Austin and Philadelphia. We are so rich in talent that sometimes, we miss some of the gems. Keep those email coming, email me with show suggestions and feel free to suggest a designer, architect or other creative you think the editorial team should be aware of. Thanks again for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week, be well and take today first.

This One is All Fun & Games | 348 | It’s Game Time and Luxury Design with 11 Ravens

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This is Convo By Design and today, we are talking super luxe gaming tables and changing ideas about residential entertainment. 11 Ravens, the LA based multi-disciplinary studio with a fondness for fun and games and luxury design. So, blending the two to form a collection of gaming tables made perfect sense. Launching the new collection from their brand new showroom in LA’s crown jewel of design, the Pacific Design Center also made sense. I sat down with friend and Director of Business Development for 11 Ravens, Sea Zeda. It was nice catching up with her. It was also great hearing more about 11 Ravens and the amazing products they create. 

Are you subscribing to the podcast, if not, please do so you get every episode automatically when they are published. You can find Convo By Design everywhere you find your favorite podcasts and now, you can find us on DesignNetwork dot Org, a destination dedicated to podcasts, all things design and architecture so make sure to check it out.

Thank you, Sea. Great catching up with you. Thank you Walker Zanger for presenting Convo By Design and ThermaSol, you guys are remarkable partners. Thank you for listening. Without you, what’s the point. As you may have noticed, Convo By Design is bringing you design talent from all across the country. It’s not just about LA and New York, but Arkansas, Texas and Oklahoma. We are so rich in talent that sometimes, we miss some of the gems. Keep those email coming, email me with show suggestions and feel free to suggest a designer, architect or other creative you think the editorial team should be aware of. Thanks again for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week, be well and take today first.

No Stress Design? Yes, Please | 347 | Interior Designer Lorna Gross

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This is Convo By Design with interior designer, Lorna Gross, a super-chill creative with a hyper-focused approach to customer service.

I think it bears repeating. A super-chill creative with a hyper-focused approach to customer service. Think about that for a minute. Regardless of your job, designer, architect, showroom manager, publicist, fabricator, journalist, the approach to customer service is pretty much the only thing of which you have total and complete control. As Lorna and I talk, try to figure out if she’s so chill because she controls the role or, because she controls the role, that allows her to remain super-chill.

Living in a chaotic world where product doesn’t come on-time anymore and that is the new norm, not the exception. Where people are more polarized than ever before. Where politics has invaded every inch of our space and there is no longer a delineation between working hours and personal time, to find something over which we still remain in control is a gift. EDITORS NOTE – After my conversation with Lorna, I changed many of the ways I work.  A publicist recently blew me up pretty good during the weekend. I did something I rarely ever did before. I didn’t answer. Don’t get me wrong, like you, I work on the weekends. I edit, produce and plan but I have come to realize that there is a place for everything and we must keep everything in its place. It was hard at first, but now, I understand the importance of keeping certain rules in place. This is a master class on the professional habits that allow creatives to remain creative, productive and successful. This is Lorna Gross.

Thank you, Lorna. Loved our chat. Thank you Walker Zanger for presenting Convo By Design and ThermaSol, you guys are remarkable partners. Thank you for listening. Without you, what’s the point. As you may have noticed, Convo By Design is bringing you design talent from all across the country. It’s not just about LA and New York, but New Orleans, Dallas and Denver. We are so rich in talent that sometimes, we miss some of the gems. Keep those email coming, email me with show suggestions and feel free to suggest a designer, architect or other creative you think the editorial team should be aware of. Thanks again for listening, remember why you do what you do and that the business of design is about making better the lives of those we serve. Until next week, be well and take today first.