Going Big. Releasing Fear & Becoming Your True Design Self | 390 | Anne Rainey Rokahr

I’m Josh Cooperman and this is Convo By Design with a conversation about going big. Going big with the design, go big with the business, big furnishings, the color selection and why not, after all we only get one chance to play the game of life. So go big, here’s how.

There is a difference between going big and strategically maximizing every potential opportunity. Anne Rainey Rokahr is doing just that from her home base in Winston-Salem, North Carolina. Rokahr is unapologetically fancy, maximalist, playful in her design and loves to manipulate color, fabric, accessories to wield a new look that shocks the senses and calms the soul. How can one do both simultaneously? Keep listening. We’ll be back in just a moment.

BOOKLOOK: John McClain Book – The Designer Within 

I received another surprise in the mail a few weeks ago and I have been consuming and absorbing the contents since. The new book called, The Designer Within, A Professional Guide to a Well-Styled Home, by designer John McClain arrived and I am going to tell you why this book should be on your shelves. Let me first start by saying that I consider John a friend. I have known him since 2010. John and I reconnected through the show and he was a guest years ago, episode 217 for those playing the home game and there is a link to that episode in the show notes. Here is what I said about John at the time… 

“Some designers have a signature look while others practice a signature process. Designer John McClain is a blender and bender of styles to achieve unique and unforgettable looks. John is bi-coastal with offices in Florida and California. His signature style really is in his approach which makes him truly unique and worthy of watching. I believe in the art forms that are design and architecture. When speaking with a designer like John, I am in my element because I can ask questions that might get a sideways look from another designer. I ask questions like these to break the information down into small bites, then rebuild a concept so the non-designer can understand it. I really enjoyed my chat with John. He knows the look he is trying to achieve which enables him to experiment a bit more and to me, that is where design gets really exciting.”

So, when John writes a book about design, it’s built on a strong foundation and he’s not just showing you his work, but explaining how it’s done with crafted experience and a look that is both personal and well-styled. 

This is not a picture book that simply shows off expensive design of the ultra-wealthy. It is a thoughtful exploration into the techniques and strategies of what makes design work and how to utilize the fundamentals to make your style look well-styled and effortless.  Who doesn’t want that. There is a link to get the book in the show notes as well. 

Designer Resources

ThermaSol – Redefining the modern shower experience

Article, great style is easy. It’s the best way to buy beautiful modern furniture

York Wallcoverings – Designed to inspire for over 125 years

Franz Viegener – Finely crafted sculptural faucets

Moya Living  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Thank you, Anne. Loved our conversation. Thank you to Convo By Design partners and sponsors; ThermaSol, Moya Living, Article Furniture, Franz Viegener, and York Wallcoverings. And thank you for joining me every week for these conversations. I do hope you enjoy them as much as I do. And give yourself a mental hug right now because we are all living through some very interesting times. Personally and professionally. It has gotten much harder to do business, create wonderful and sublime spaces but remember why you do what you do and why you do it. Your clients depend on you to make their lives a little better. Check back here every week for more stories of design professionals and creatives who are doing this at a very high level. Get some new ideas and inspiration to take your firm to the next level. Until next week, be well and take today first. -CXD