Tag Archives: Sue Firestone

Convo By Design ICON Registry | 628 | The 2025 Convo By Design Icon Registry Inductees

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For the past 2 years, you have been hearing about the Convo By Design Icon Registry. My version of a hall of fame. I started this reluctantly. Reluctantly?

Yes, for one reason. I have shared my disdain for the click-bait lists that many of the trade pubs and outlets offer. I think it’s disingenuous to put designers and architects on a list because there is really no way of valuing one creative over another, especially when these lists often have absolutely no methodology for why someone is chosen. It’s like a MadLib, the “insert here” 100, the “insert” Top 50, 30 Under 30, 40 Under 40, The “insert” of Design, The “insert” of the Year… You get me, right? And the last thing I wanted to do was offer up the same thing but on the other hand, this show is entering its 13th year. 2-years ago in the shadow of an incredible year 10, I wanted to celebrate and showcase some of the amazing talent featured on the show, celebrate them and enshrine them for their work, their selfless pursuit of sublime design, giving back to the industry and for the intangibles that make them so special. That really is the criteria for why these incredible creatives are celebrated here. That is the criteria for enshrinement.

The Convo By Design Icon Registry is presented by a remarkable partner. A partner who imbues these very criteria into the work they do and why I am so appreciative to Pacific Sales Kitchen & Home, a Best Buy company, for being the presenting partner of the Convo By Design Icon Registry. 

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

We post a new Icon Registry episode on the third or fourth Thursday of every month with a whole new slate of inductees scheduled for 2026. And today, we are going to take a look back at each of the inductees from 2025 and allow you to hear from them again in this year end review. Right after this.

January – Adam Hunter

February – Leo Marmol

March – Cliff Fong

April – EYRC Architects

May – Joan Behnke

June – RAMSA

July – Jeff Andrews

August – Frances Anderton

September – Martyn Lawrence Bullard

October – The Novogratz

November – Sue Firestone

December – Woodson & Rummerfield 

Thank you and congratulations to all of the 2025 Convo By Design Icon Registry Inductees. This is such an immense joy and privilege to share these scions of design and architecture with you. Thanks again to Pacific Sales Kitchen & Home for presenting this and making it possible.

Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you’d like to see the show. Convo by design at outlook.com. 

Thank you to my partner sponsors, TimberTech, The AZEK Company, Pacific Sales, Best Buy, and Design Hardware for supporting the publication of over 650 episodes and making Convo By Design the longest running podcast of its kind. These companies support the shelter industry so give them an opportunity on your next project. Thanks again for listening. Until next time, be well, stay focused and rise about the chaos. -CXD

CXD Icon Registry November 2025: Sue Firestone | 623 | California Style, Creative Evolution, and the Art of Enduring Design

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California native Sue Firestone reflects on five decades of creativity, resilience, and reinvention—from Malibu’s fires to Montecito’s rebirth, from model homes to hospitality design, and from Disney resorts to her namesake product lines.  SFA Design founder Sue Firestone to explore how her lifelong relationship with nature, her passion for authenticity, and her intuitive approach to design continue to shape California’s aesthetic identity. From building one of the largest model home merchandising firms in the country to collaborating with Disney and launching her own collections, Firestone shares how creative intuition, empathy, and mentorship have guided her through the shifting tides of design and business.

Designer Resources

Pacific Sales Kitchen and Home. Where excellence meets expertise.

Design Hardware – A stunning and vast collection of jewelry for the home!

TimberTech – Real wood beauty without the upkeep

The Convo By Design Icon Registry is presented by Pacific Sales Kitchen and Home, a Best Buy company. Pacific Sales is comprised of long time professionals who love design and architecture as much as you do. Which is why it is so fitting that they present this recognition of some of the worlds greatest design talent every month here on Convo By Design. You are going to hear all about hit, right after this.

Show Topics:

  • Origins of a Designer: Growing up in Malibu, studying pottery, and finding her way into interior design.
  • California’s Resilient Spirit: Reflections on natural disasters, community recovery, and the role of design in rebuilding.
  • Design as a Learned Craft: Why intuition helps, but practice, empathy, and listening are key to mastering the art.
  • From Model Homes to Hospitality: Building a design empire through flexibility, storytelling, and collaboration.
  • Inside the Disney Experience: Working under Michael Eisner, defining narrative-driven environments, and lessons in leadership.
  • Letting Go of Control: How to scale creativity—mentoring, trusting teams, and avoiding micromanagement.
  • The California Look: Organic, sustainable, and casual-luxury living as an enduring influence.
  • Product Design & Legacy: Transitioning from client work to her own branded lines with Kravet and A. Rudin.
  • Business of Design: How retail and social media shifted client behavior—and why great design still requires professionals.
  • The Next Generation: Why designers must remain storytellers, environmentalists, and lifelong learners.

This wraps up another episode of the Convo By Design Icon Registry. A celebration and recognition of a true master in the art of design and the mastery of all that encompasses in the pursuit of making better the lives of those they serve. And, giving back along the way. Thank you, Sue..

Thanks for listening to Convo By Design. Thank you to my partner sponsors, Pacific Sales Kitchen and Home for presenting the Convo By Design Icon Registry and Convo By Design partner sponsors, TimberTech and Design Hardware. And thank you for taking the time to listen. I couldn’t do this without you, wouldn’t want to. I hope this show helps you stay motivated, inspired and focused so you can rise above the chaos. -CXD